<\/span><\/h3>\n![\"key-insight-indonesia\"](\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/key-insight-indonesia-600x392-1.png\")
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T\u0103ng xu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn:<\/strong> 45% ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng c\u00f3 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt s\u1ed1 (t\u1eeb th\u00e1ng 6\/2020). Xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a \u1ee9ng d\u1ee5ng y h\u1ecdc t\u1eeb xa (telehealth), th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c cho c\u00e1c ch\u1ebf ph\u1ea9m kh\u00f4ng k\u00ea \u0111\u01a1n (OTC) v\u00e0 k\u00ea \u0111\u01a1n.<\/p>\nD\u01b0\u1ee3c s\u0129 chuy\u1ec3n sang mua h\u00e0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp:<\/strong> 43% d\u01b0\u1ee3c s\u0129 chuy\u1ec3n d\u1ecbch v\u1ee5 sang mua h\u00e0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp. D\u1ef1 ki\u1ebfn c\u1ea3 chu\u1ed7i nh\u00e0 thu\u1ed1c v\u00e0 nh\u00e0 thu\u1ed1c nh\u1ecf s\u1ebd c\u1ea7n d\u00f9ng nhi\u1ec1u k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 giao d\u1ecbch mua h\u00e0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp, bao g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng c\u1ee7a b\u00ean th\u1ee9 3 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\nNh\u00e2n vi\u00ean y t\u1ebf ti\u1ebfp t\u1ee5c t\u01b0 v\u1ea5n t\u1eeb xa: <\/strong>28% nh\u00e2n vi\u00ean y t\u1ebf mu\u1ed1n c\u00f3 th\u00eam nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n t\u01b0 v\u1ea5n t\u1eeb xa. Nh\u00e2n vi\u00ean y t\u1ebf t\u1eeb nhi\u1ec1u chuy\u00ean m\u00f4n mu\u1ed1n ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau \u0111\u1ec3 t\u01b0 v\u1ea5n t\u1eeb xa cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\nT\u0103ng quy m\u00f4 h\u00e0ng h\u00f3a \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu:<\/strong> T\u0103ng ng\u00e2n s\u00e1ch g\u1ea5p 3 l\u1ea7n cho s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu v\u00e0 d\u1ef1 ki\u1ebfn c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng (t\u1eeb th\u00e1ng 6\/2020). C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m ph\u00f2ng ng\u1eeba v\u00e0 mi\u1ec5n d\u1ecbch (v\u00ed d\u1ee5 nh\u01b0 c\u1ed3n, kh\u1ea9u trang) tr\u1edf th\u00e0nh thi\u1ebft y\u1ebfu nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, trong khi \u1edf ng\u01b0\u1eddi b\u1ec7nh m\u1ea1n t\u00ednh th\u00ec thi\u1ebft b\u1ecb v\u00e0 thu\u1ed1c tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n n\u1eefa.<\/p>\nNh\u00e2n vi\u00ean y t\u1ebf c\u1edfi m\u1edf h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1<\/strong>: T\u1ea7n su\u1ea5t t\u1ed1i \u01b0u l\u00e0 2-3 l\u1ea7n\/tu\u1ea7n \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1. Nh\u00e2n vi\u00ean y t\u1ebf ghi nh\u1eadn v\u00e0 hoan ngh\u00eanh chuy\u1ec3n sang h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c. Tuy nhi\u00ean, k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n thay \u0111\u1ed5i theo chuy\u00ean ng\u00e0nh.<\/p>\nKh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 1000 ng\u01b0\u1eddi d\u00f9ng Indonesia, 170 nh\u00e2n vi\u00ean y t\u1ebf, 100 d\u01b0\u1ee3c s\u0129.<\/em><\/p>\n<\/span>Key insight Malaysia<\/span><\/span><\/h3>\n![\"key-insight-malaysia\"](\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/key-insight-malaysia-600x281-1.png\")
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T\u0103ng xu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn:<\/strong> 21% ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng c\u00f3 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt s\u1ed1 (t\u1eeb th\u00e1ng 8\/2020). M\u1eb7c d\u00f9 \u01b0u ti\u00ean mua h\u00e0ng tr\u1ef1c ti\u1ebfp, ng\u01b0\u1eddi d\u00f9ng d\u1ef1 \u0111o\u00e1n t\u0103ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u00e0 thu\u1ed1c (v\u00ed d\u1ee5: \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, giao h\u00e0ng t\u1eadn n\u01a1i) sau \u0111\u1ea1i d\u1ecbch.<\/p>\nCh\u1eadm th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng telehealth chuy\u00ean d\u1ee5ng<\/strong>: 10% ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean t\u01b0 v\u1ea5n qua c\u00e1c \u1ee9ng d\u1ee5ng telehealth h\u01a1n (t\u1eeb th\u00e1ng 8\/2020). Nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0 v\u1ea5n t\u1eeb xa h\u01a1n trong Movement Control Order\/Conditional Movement Control Order (MCO\/CMCO \u2013 \u0111\u1ee3t gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i nghi\u00eam ng\u1eb7t \u1edf Malaysia t\u1eeb ng\u00e0y 18\/3-8\/6\/2020) nh\u01b0ng \u01b0u ti\u00ean c\u00e1c n\u1ec1n t\u1ea3ng quen thu\u1ed9c (Zoom, Viber, SMS\/cu\u1ed9c g\u1ecdi, …) h\u01a1n c\u00e1c n\u1ec1n t\u1ea3ng telehealth chuy\u00ean d\u1ee5ng.<\/p>\nNh\u00e2n vi\u00ean y t\u1ebf c\u1edfi m\u1edf h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1<\/strong>: T\u1ea7n su\u1ea5t t\u1ed1i \u01b0u l\u00e0 2 l\u1ea7n\/tu\u1ea7n \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1. Nh\u00e2n vi\u00ean y t\u1ebf ghi nh\u1eadn v\u00e0 hoan ngh\u00eanh chuy\u1ec3n sang h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c. Tuy nhi\u00ean, k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n thay \u0111\u1ed5i theo chuy\u00ean ng\u00e0nh.<\/p>\nT\u1eadp trung v\u00e0o t\u1ef1 ch\u0103m s\u00f3c ph\u00f2ng ng\u1eeba d\u1ecbch b\u1ec7nh:<\/strong> T\u0103ng 117% chi ti\u00eau cho nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu trong MCO\/CMCO so v\u1edbi tr\u01b0\u1edbc khi gi\u00e3n c\u00e1ch. C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m ph\u00f2ng ng\u1eeba v\u00e0 mi\u1ec5n d\u1ecbch (v\u00ed d\u1ee5 nh\u01b0 c\u1ed3n, kh\u1ea9u trang) tr\u1edf th\u00e0nh thi\u1ebft y\u1ebfu nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, trong khi \u1edf ng\u01b0\u1eddi b\u1ec7nh m\u1ea1n t\u00ednh (nh\u1ea5t l\u00e0 ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng) th\u00ec thu\u1ed1c tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n n\u1eefa.<\/p>\nT\u0103ng t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n: <\/strong>T\u0103ng t\u01b0 v\u1ea5n b\u1edfi nh\u00e2n vi\u00ean y t\u1ebf 112% sau gi\u00e3n c\u00e1ch so v\u1edbi tr\u01b0\u1edbc \u0111\u00f3. Ng\u01b0\u1eddi d\u00f9ng cho th\u1ea5y \u00fd \u0111\u1ecbnh \u0111\u1ebfn g\u1eb7p nh\u00e2n vi\u00ean y t\u1ebf \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n sau \u0111\u1ee3t d\u00e3n c\u00e1ch. T\u1ef7 l\u1ec7 n\u00e0y th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n gi\u1eefa ph\u1ee5 huynh v\u1edbi con c\u00e1i.<\/p>\nKh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 500 ng\u01b0\u1eddi d\u00f9ng Malaysia, 130 nh\u00e2n vi\u00ean y t\u1ebf, 80 d\u01b0\u1ee3c s\u0129.<\/em><\/p>\n<\/span>Key insight Philippines<\/span><\/span><\/h3>\n![\"key-insight-phillipines\"](\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/key-insight-phillipines-600x301-1.png\")
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T\u0103ng xu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn:<\/strong> 33% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n mua h\u00e0ng c\u00f3 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt s\u1ed1 (th\u00e1ng 6 n\u0103m 2020 tr\u1edf \u0111i). M\u1eb7c d\u00f9 \u01b0u ti\u00ean mua h\u00e0ng tr\u1ef1c ti\u1ebfp, ng\u01b0\u1eddi d\u00f9ng d\u1ef1 \u0111o\u00e1n t\u0103ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u00e0 thu\u1ed1c (v\u00ed d\u1ee5: \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, giao h\u00e0ng t\u1eadn n\u01a1i) sau \u0111\u1ea1i d\u1ecbch.<\/p>\nCh\u1eadm th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng telehealth chuy\u00ean d\u1ee5ng<\/strong>: 10% ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean t\u01b0 v\u1ea5n qua c\u00e1c \u1ee9ng d\u1ee5ng telehealth h\u01a1n (t\u1eeb th\u00e1ng 6\/2020). Nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0 v\u1ea5n t\u1eeb xa h\u01a1n trong Enhanced Community Quarantine (ECQ \u2013 \u0111\u1ee3t gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i nghi\u00eam ng\u1eb7t \u1edf Phillipines t\u1eeb ng\u00e0y 16\/3-30\/5\/2020) nh\u01b0ng \u01b0u ti\u00ean c\u00e1c n\u1ec1n t\u1ea3ng quen thu\u1ed9c (Zoom, Viber, SMS\/cu\u1ed9c g\u1ecdi,…) h\u01a1n c\u00e1c n\u1ec1n t\u1ea3ng telehealth chuy\u00ean d\u1ee5ng.<\/p>\nNh\u00e2n vi\u00ean y t\u1ebf c\u1edfi m\u1edf h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1<\/strong>: T\u1ea7n su\u1ea5t t\u1ed1i \u01b0u l\u00e0 2-3 l\u1ea7n\/tu\u1ea7n \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1. Nh\u00e2n vi\u00ean y t\u1ebf ghi nh\u1eadn v\u00e0 hoan ngh\u00eanh chuy\u1ec3n sang h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c. Tuy nhi\u00ean, k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n thay \u0111\u1ed5i theo chuy\u00ean ng\u00e0nh.<\/p>\nT\u1eadp trung v\u00e0o t\u1ef1 ch\u0103m s\u00f3c ph\u00f2ng ng\u1eeba d\u1ecbch b\u1ec7nh:<\/strong> T\u0103ng 266% chi ti\u00eau cho nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu trong ECQ so v\u1edbi tr\u01b0\u1edbc khi d\u00e3n c\u00e1ch. C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m ph\u00f2ng ng\u1eeba v\u00e0 mi\u1ec5n d\u1ecbch (v\u00ed d\u1ee5 nh\u01b0 c\u1ed3n, kh\u1ea9u trang) tr\u1edf th\u00e0nh thi\u1ebft y\u1ebfu nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, trong khi \u1edf ng\u01b0\u1eddi b\u1ec7nh m\u1ea1n t\u00ednh (nh\u1ea5t l\u00e0 ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng) th\u00ec thu\u1ed1c tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n n\u1eefa.<\/p>\nT\u0103ng d\u1ef1 tr\u1eef thu\u1ed1c theo toa:<\/strong> T\u0103ng 116% chi ti\u00eau thu\u1ed1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng type 2 sau d\u00e3n c\u00e1ch so v\u1edbi trong khi gi\u00e3n c\u00e1ch. Ng\u01b0\u1eddi b\u1ec7nh m\u1ea1n t\u00ednh (v\u00ed d\u1ee5: \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng) t\u0103ng chi ti\u00eau cho thu\u1ed1c trong ECQ, xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ngay c\u1ea3 sau \u0111\u1ea1i d\u1ecbch.<\/p>\nKh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 1000 ng\u01b0\u1eddi d\u00f9ng Philippines, 170 nh\u00e2n vi\u00ean y t\u1ebf, 120 d\u01b0\u1ee3c s\u0129.<\/em><\/p>\n<\/span>Key insight Singapore<\/span><\/span><\/h3>\n![\"key-insight-singapore\"](\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/key-insight-singapore-1-600x400-1.png\")
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T\u1eebng b\u01b0\u1edbc \u1ee9ng d\u1ee5ng t\u01b0 v\u1ea5n t\u1eeb xa:<\/strong> 11% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ch\u1ecdn \u1ee9ng d\u1ee5ng telehealth l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n t\u01b0 v\u1ea5n \u01b0u ti\u00ean nh\u1ea5t (t\u1eeb th\u00e1ng 6\/2020). T\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1eabn \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n. Tuy nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng v\u1eabn c\u1edfi m\u1edf v\u1edbi \u00fd t\u01b0\u1edfng t\u01b0 v\u1ea5n k\u1ef9 thu\u1eadt s\u1ed1 ngay c\u1ea3 sau khi Circuit Breaker (CB \u2013 \u0111\u1ee3t gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i nghi\u00eam ng\u1eb7t t\u1ea1i Singapore t\u1eeb\u00a0 ng\u00e0y 7\/4-1\/6\/2020). Y h\u1ecdc t\u1eeb xa \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c ph\u1ed1i h\u1ee3p v\u1edbi h\u1ed7 tr\u1ee3 v\u00e0 gi\u00e1o d\u1ee5c c\u1ed9ng \u0111\u1ed3ng ph\u00f9 h\u1ee3p.<\/p>\nNh\u00e2n vi\u00ean y t\u1ebf hoang ngh\u00eanh c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1<\/strong>: T\u1ea7n su\u1ea5t t\u1ed1i \u01b0u l\u00e0 10 l\u1ea7n\/tu\u1ea7n \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c nh\u00e2n vi\u00ean y t\u1ebf & d\u01b0\u1ee3c s\u0129 \u0111ang ti\u1ebfp nh\u1eadn t\u01b0\u01a1ng t\u00e1c qua k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c m\u1eb7c d\u00f9 v\u1eabn nghi\u00eang v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n thay \u0111\u1ed5i theo chuy\u00ean ng\u00e0nh.<\/p>\nXu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u0103ng ch\u1eadm h\u01a1n<\/strong>: 22% ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng c\u00f3 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt s\u1ed1 (t\u1eeb th\u00e1ng 6\/2020). Mua s\u1eafm tr\u1ef1c ti\u1ebfp v\u1eabn \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n, b\u1ea5t ch\u1ea5p s\u1ef1 chuy\u1ec3n d\u1ecbch sang k\u1ef9 thu\u1eadt s\u1ed1. Tuy nhi\u00ean, c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho c\u00e1c s\u1ea3n ph\u1ea9m OTC trong vi\u1ec7c \u0111\u1eb7t h\u00e0ng v\u00e0 giao h\u00e0ng.<\/p>\nT\u1eadp trung v\u00e0o t\u1ef1 ch\u0103m s\u00f3c ph\u00f2ng ng\u1eeba d\u1ecbch b\u1ec7nh:<\/strong> T\u0103ng 102% chi ti\u00eau cho nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu trong CB so v\u1edbi sau CB (t\u00ednh t\u1eeb th\u00e1ng 6\/2020). D\u1ef1 \u0111o\u00e1n chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu ti\u1ebfp t\u1ee5c t\u0103ng, b\u1ea5t k\u1ec3 sau CB. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m b\u1ea3o v\u1ec7 nh\u01b0 kh\u1ea9u trang, c\u1ed3n t\u1ea9y r\u1eeda v\u00e0 b\u0103ng g\u1ea1c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 t\u0103ng v\u1ecdt trong chi ti\u00eau trong v\u00e0 sau CB.<\/p>\nKh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 500 ng\u01b0\u1eddi d\u00f9ng Singapore, 130 nh\u00e2n vi\u00ean y t\u1ebf, 80 d\u01b0\u1ee3c s\u0129.<\/em><\/p>\n<\/span>Key insight Th\u00e1i Lan<\/span><\/span><\/h3>\n![\"key-insight-thailand\"](\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/key-insight-thailand-600x402-1.png\")
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T\u0103ng xu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn:<\/strong> 50% ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang s\u1eed d\u1ee5ng k\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 mua thu\u1ed1c OTC. M\u1eb7c d\u00f9 ng\u01b0\u1eddi d\u00f9ng c\u00f2n \u01b0u ti\u00ean mua h\u00e0ng tr\u1ef1c ti\u1ebfp, ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nhi\u1ec1u h\u01a1n trong v\u00e0 sau \u0111\u1ea1i d\u1ecbch.<\/p>\nT\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn:<\/strong> 33% ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn b\u1ea5t k\u1ef3 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn n\u00e0o, ngo\u00e0i vi\u1ec7c t\u1ef1 \u00a0mua c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng. Sau khi gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, ng\u01b0\u1eddi d\u00f9ng v\u1eabn mu\u1ed1n \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Tuy nhi\u00ean, c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u1eabn c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ecbnh.<\/p>\nM\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch ngang nhau gi\u1eefa t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u00e0 t\u01b0 v\u1ea5n t\u1eeb xa:<\/strong> T\u1ef7 l\u1ec7 1: 1 l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp so v\u1edbi t\u01b0 v\u1ea5n t\u1eeb xa. T\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u00e0 \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n l\u00e0 2 k\u00eanh \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng h\u00e0ng \u0111\u1ea7u sau lockdown, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec nh\u00e2n vi\u00ean y t\u1ebf c\u0169ng mong \u0111\u1ee3i sau gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i.<\/p>\nT\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c t\u1ef1 ch\u0103m s\u00f3c b\u1ea3o v\u1ec7:<\/strong> T\u0103ng 34% chi ti\u00eau cho nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu trong th\u1eddi gian lockdown so v\u1edbi tr\u01b0\u1edbc lockdown. Thu\u1ed1c gi\u1ea3m \u0111au cho ng\u01b0\u1eddi l\u1edbn n\u1eb1m trong c\u00e1c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong gi\u1ecf h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi gian lockdown (c\u00f9ng v\u1edbi kh\u1ea9u trang v\u00e0 ch\u1ea5t kh\u1eed tr\u00f9ng).<\/p>\nKh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 1000 ng\u01b0\u1eddi d\u00f9ng Th\u00e1i Lan, 150 nh\u00e2n vi\u00ean y t\u1ebf, 80 d\u01b0\u1ee3c s\u0129.<\/em><\/p>\n<\/span>Key insight Vi\u1ec7t Nam<\/span><\/span><\/h3>\n![\"key-insight-vietnam\"](\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/key-insight-vietnam-600x400-1.png\")
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B\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n mua h\u00e0ng:<\/strong> 52% ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang s\u1eed d\u1ee5ng k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 mua thu\u1ed1c OTC. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng t\u00edch c\u1ef1c cho vi\u1ec7c mua h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 trong th\u1eddi gian d\u00e0i, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi thu\u1ed1c OTC. Tuy nhi\u00ean, c\u00f3 th\u1ec3 m\u1ea5t th\u1eddi gian \u0111\u1ec3 thi\u1ebft l\u1eadp h\u00e0nh vi do ng\u01b0\u1eddi d\u00f9ng c\u00f2n s\u1edf th\u00edch gh\u00e9 th\u0103m c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\nT\u0103ng s\u1eed d\u1ee5ng t\u01b0 v\u1ea5n t\u1eeb xa (teleconsultation):<\/strong> 11% ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u00edch \u1ee9ng m\u00e3i m\u00e3i v\u1edbi t\u01b0 v\u1ea5n t\u1eeb xa nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn. T\u01b0 v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n trong th\u1eddi k\u1ef3 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Tuy nhi\u00ean, c\u00f3 th\u1ec3 m\u1ea5t th\u1eddi gian \u0111\u1ec3 nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n th\u00edch \u1ee9ng. C\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c v\u1eabn \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n.<\/p>\nC\u1edfi m\u1edf h\u01a1n v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> 55% d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi c\u00e1c c\u00f4ng ty. C\u00e1c nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 d\u01b0\u1ee3c s\u0129 b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean quen thu\u1ed9c h\u01a1n v\u00e0 d\u1ec5 ti\u1ebfp thu h\u01a1n v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m.<\/p>\nT\u0103ng chi ti\u00eau cho vi\u1ec7c ph\u00f2ng ng\u1eeba d\u1ecbch b\u1ec7nh \u1edf c\u00e1c b\u1eadc ph\u1ee5 huynh:<\/strong> T\u0103ng 107% chi ti\u00eau cho c\u00e1c h\u1ea1ng m\u1ee5c thi\u1ebft y\u1ebfu so v\u1edbi trong v\u00e0 sau \u0111\u1ee3t b\u00f9ng d\u1ecbch \u0111\u1ea7u ti\u00ean. B\u00ean c\u1ea1nh c\u00e1c nhu y\u1ebfu ph\u1ea9m b\u1ea3o v\u1ec7 (v\u00ed d\u1ee5: kh\u1ea9u trang, \u0111\u1ed3 b\u1ea3o h\u1ed9\u2026) v\u00e0 thu\u1ed1c \u0111i\u1ec1u tr\u1ecb tri\u1ec7u ch\u1ee9ng cho c\u00e1c b\u1ec7nh th\u00f4ng th\u01b0\u1eddng, vitamin C v\u00e0 vitamin t\u1ed5ng h\u1ee3p c\u00f2n l\u00e0 2 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chi ti\u00eau th\u00eam c\u1ea3 trong v\u00e0 sau khi gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i.<\/p>\nKh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 1000 ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam, 130 nh\u00e2n vi\u00ean y t\u1ebf, 80 d\u01b0\u1ee3c s\u0129.<\/em><\/p>\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
IQVIA v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t v\u1ec1 c\u00e1c Key Insight c\u1ee7a khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1ch c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n ho\u1ea1t \u0111\u1ed9ng tr\u00ean kh\u1eafp \u0110\u00f4ng Nam \u00c1 v\u1edbi m\u1ed9t s\u1ed1 thay \u0111\u1ed5i d\u1ef1 ki\u1ebfn t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i h\u01a1n…<\/p>\n","protected":false},"author":13,"featured_media":2022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[22,59,61],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-report","tag-bao-cao","tag-key-insight-dong-nam-a","tag-iqvia-welltrack-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2022"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}