{"id":982,"date":"2021-03-26T07:00:04","date_gmt":"2021-03-26T00:00:04","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=982"},"modified":"2021-03-26T07:00:04","modified_gmt":"2021-03-26T00:00:04","slug":"omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/","title":{"rendered":"Omnichannel c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bi\u1ebft <strong>86%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng 2 k\u00eanh mua s\u1eafm kh\u00f4ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh Internet v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c thay \u0111\u1ed5i. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, b\u1ea1n c\u1ea7n ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n, c\u1ee5 th\u1ec3 l\u00e0 m\u00f4 h\u00ecnh Omnichannel. V\u00ec th\u1ebf, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a Omnichannel \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. H\u00e3y d\u00e0nh v\u00e0i ph\u00fat \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn d\u1eaft h\u1ecd trong h\u00e0nh tr\u00ecnh \u0111\u1ebfn v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m trong t\u01b0\u01a1ng lai m\u00e0 h\u1ecd mong mu\u1ed1n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Omnichannel_la_gi\" >Omnichannel l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Cac_thanh_phan_cua_Omnichannel\" >C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Lam_the_nao_de_tao_ra_trai_nghiem_Omnichannel_tuyet_voi\" >L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m Omnichannel tuy\u1ec7t v\u1eddi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Cac_luu_y_de_xay_dung_chien_luoc_Omnichannel\" >C\u00e1c l\u01b0u \u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Mot_so_case_study_ve_Omnichannel\" >M\u1ed9t s\u1ed1 case study v\u1ec1 Omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Phan_biet_Omnichannel_va_Multichannel\" >Ph\u00e2n bi\u1ec7t Omnichannel v\u00e0 Multichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Omnichannel_la_gi\"><\/span><span style=\"color: #017ab7;\">Omnichannel l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Harvard Business Review c\u00f9ng v\u1edbi m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb l\u1edbn c\u1ee7a M\u1ef9 \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i 14 th\u00e1ng \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u00e3 ph\u1ecfng v\u1ea5n 46.000 ng\u01b0\u1eddi mua s\u1eafm v\u00e0 ghi nh\u1eadn nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7% kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi mua s\u1eafm online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20% kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">73% kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng con s\u1ed1 \u201cbi\u1ebft n\u00f3i\u201d tr\u00ean, m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi d\u1ea7n d\u1ea7n h\u00ecnh th\u00e0nh &#8211; \u0111\u00f3 ch\u00ednh l\u00e0 Omnichannel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ec1n t\u1ed1 omni- l\u00e0 t\u1eeb omnis trong ti\u1ebfng Latinh, c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 ho\u1eb7c m\u1ecdi. Omnichannel c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u k\u00eanh. Omni channel hay c\u00f2n g\u1ecdi h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau (online v\u00e0 offline) nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o nh\u1ea5t qu\u00e1n, li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed3ng b\u1ed9, theo c\u00e1ch t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t, t\u00edch h\u1ee3p v\u00e0 g\u1eafn k\u1ebft b\u1ea5t k\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1ch n\u00e0o ho\u1eb7c \u1edf \u0111\u00e2u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnichannel \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd, h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m hay ch\u01b0a, \u0111i\u1ec1u g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c gi\u00e1 c\u1ea3, h\u1ecd \u0111\u1eb7t h\u00e0ng c\u00f3 kh\u00f3 kh\u0103n hay kh\u00f4ng\u2026 Nh\u01b0 v\u1eady, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi mua trong ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh cho m\u1ee5c ti\u00eau l\u00e2u d\u00e0i. M\u1ee5c \u0111\u00edch c\u1ee7a Omnichannel l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Khi Omni Channel ho\u1ea1t \u0111\u1ed9ng, kh\u00e1ch h\u00e0ng ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb c\u00f9ng m\u1ed9t c\u00f4ng ty ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_thanh_phan_cua_Omnichannel\"><\/span><span style=\"color: #017ab7;\">C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Omnichannel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1098 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/6047253f1539f-600x338.jpg\" alt=\"Omnichannel\" width=\"600\" height=\"338\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><em>\u00a0B\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (social media)<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i bao g\u1ed3m vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i bao g\u1ed3m Facebook, Instagram, LinkedIn, Twitter&#8230; H\u01a1n h\u1ebft, b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ecm hi\u1ec3u th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>C\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (eCommerce)<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1 c\u1eadp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u00ean trang web c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf c\u00e1c quy tr\u00ecnh ch\u1ecdn m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5, thanh to\u00e1n, giao h\u00e0ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>Th\u1ecb tr\u01b0\u1eddng digital<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00e1ch bi\u1ec7t v\u1edbi c\u00e1c c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u1ecb tr\u01b0\u1eddng Digital l\u00e0 c\u1ed5ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn b\u00e1n nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m d\u01b0\u1edbi m\u1ed9t v\u00f2m tr\u1eddi l\u1edbn h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 Amazon v\u00e0 eBay l\u00e0 m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng digital ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 gi\u1ea3m gi\u00e1, t\u00edch \u0111i\u1ec3m th\u01b0\u1edfng, cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 m\u1ed7i k\u00eanh s\u1ebd c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd ri\u00eang bi\u1ec7t v\u1edbi kho ri\u00eang n\u00ean quy tr\u00ecnh c\u0169ng kh\u00e1c bi\u1ec7t. V\u00e0 c\u0169ng v\u00ec th\u1ebf n\u00ean v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a nh\u1eefng ai s\u1eed d\u1ee5ng Omnichannel l\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t h\u00e0ng ho\u00e1, kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 h\u00e0ng t\u1ed3n kho v\u00ec m\u1ed7i k\u00eanh offline hay online l\u1ea1i c\u00f3 c\u00e1ch v\u1eadn h\u00e0nh kh\u00e1c h\u1eb3n nhau. \u0110\u1ec3 vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t, gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u00f3 l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1i n\u1ec1n t\u1ea3ng gi\u00fap t\u1eadp trung t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u v\u1ec1 m\u1ed9t n\u01a1i duy nh\u1ea5t, l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd ch\u1ec9 tr\u00ean m\u1ed9t database \u0111\u00f3. Nh\u01b0 v\u1eady vi\u1ec7c v\u1eadn h\u00e0nh s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tao_ra_trai_nghiem_Omnichannel_tuyet_voi\"><\/span><span style=\"color: #017ab7;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m Omnichannel tuy\u1ec7t v\u1eddi?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi kh\u00e1 th\u00fa v\u1ecb trong ng\u00e0nh b\u00e1n l\u1ebb l\u00e0 \u201cTr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t l\u00e0 khi kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 tr\u1ea3i nghi\u1ec7m n\u00e0o\u201d (\u201cThe best experience is no experience at all\u201d).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u00f3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 ngh\u0129a l\u00e0 quan s\u00e1t ch\u1eb7t ch\u1ebd c\u00e1c lo\u1ea1i n\u1ec1n t\u1ea3ng m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 mua s\u1eafm v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd, nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i, c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 c\u00e1c thi\u1ebft b\u1ecb h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 mua s\u1eafm. D\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac ph\u00f9 h\u1ee3p v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 v\u00e0 k\u1ebft n\u1ed1i ch\u00fang \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 chung m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 t\u1ea1o ra gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>V\u00ed d\u1ee5:<\/em> th\u1ef1c tr\u1ea1ng qu\u00e1 t\u1ea3i kh\u00e1m ch\u1eefa b\u1ec7nh hi\u1ec7n nay t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 ph\u00f2ng kh\u00e1m, b\u1ec7nh nh\u00e2n th\u01b0\u1eddng c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi khi ph\u1ea3i ch\u1edd \u0111\u1ee3i h\u00e0ng ti\u1ebfng \u0111\u1ed3ng h\u1ed3. YouMed hi\u1ec3u r\u00f5 \u0111i\u1ec3m kh\u00f3 kh\u0103n \u0111\u00f3 c\u1ee7a c\u00e1c b\u1ec7nh nh\u00e2n v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m Omnichannel hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_luu_y_de_xay_dung_chien_luoc_Omnichannel\"><\/span><span style=\"color: #017ab7;\">C\u00e1c l\u01b0u \u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Omnichannel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">H\u00e3y xem c\u00e1ch Disney \u0111\u00e3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Omnichannel ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi t\u1ea1i c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed c\u1ee7a h\u1ecd. Th\u00f4ng qua trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, Magicbands v\u00e0 th\u1ebb, Disney \u0111\u00e3 gi\u00fap du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng, ki\u1ec3m tra th\u1eddi gian \u0111i xe, \u0111\u1eb7t v\u00e9,&#8230; d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u1ebfp h\u00e0ng d\u00e0i v\u00e0 ch\u1edd \u0111\u1ee3i. \u0110\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m nh\u01b0 v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u b\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u \u00fd:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>L\u1eadp k\u1ebf ho\u1ea1ch tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00ecm hi\u1ec3u c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng, h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 c\u00e1ch b\u1ea1n mu\u1ed1n tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u00e0m c\u01a1 s\u1edf khi l\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a CRM, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u00e0nh x\u1eed v\u00e0 theo \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u00e0nh tr\u00ecnh<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c m\u1eabu h\u00e0nh vi ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o h\u00e0nh tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng lo\u1ea1i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>B\u1ed1i c\u1ea3nh ph\u00f9 h\u1ee3p<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Omnichannel l\u00e0 b\u1ed1i c\u1ea3nh. G\u1eedi sai th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn sai \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o sai th\u1eddi \u0111i\u1ec3m s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t v\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>L\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u00f9 h\u1ee3p<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n ng\u00e2n s\u00e1ch c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c kh\u00e1c kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><em>L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00ec n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c ti\u00eau v\u00ec kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng, th\u00ec kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u00e0o s\u1ebd gi\u00fap \u00edch \u0111\u01b0\u1ee3c cho b\u1ea1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mot_so_case_study_ve_Omnichannel\"><\/span><span style=\"color: #017ab7;\">M\u1ed9t s\u1ed1 case study v\u1ec1 Omnichannel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c kinh doanh \u0103n u\u1ed1ng<\/em><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o nh\u1eefng gi\u1edd cao \u0111i\u1ec3m, nh\u1eefng qu\u00e1n cafe s\u1ebd v\u00f4 c\u00f9ng \u0111\u00f4ng \u0111\u00fac v\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd m\u1ea5t \u0111\u1ebfn 30 ph\u00fat \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ly n\u01b0\u1edbc c\u1ee7a m\u00ecnh. V\u00e0 khi \u0111\u00f3 s\u1ebd th\u1eadt tuy\u1ec7t n\u1ebfu qu\u00e1n c\u00e0 ph\u00ea c\u00f3 t\u00f9y ch\u1ecdn \u0111\u1eb7t tr\u01b0\u1edbc c\u00e0 ph\u00ea qua m\u1ed9t \u1ee9ng d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 v\u00e0o qu\u00e1n, nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 r\u1eddi \u0111i! \u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec Starbucks \u0111\u00e3 l\u00e0m. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 l\u00e0m cho vi\u1ec7c \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n d\u1ec5 d\u00e0ng h\u01a1n cho kh\u00e1ch h\u00e0ng. Thanh to\u00e1n di \u0111\u1ed9ng c\u1ee7a h\u1ecd chi\u1ebfm 29% c\u00e1c giao d\u1ecbch. Starbucks kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u0103ng doanh thu th\u00f4ng qua c\u00f4ng ngh\u1ec7 Omnichannel.<\/span><\/p>\n<p><em>\u0110\u1ed1i v\u1edbi <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c<\/a> v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-985 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/photo-1-15970293930512012292306-600x376.jpg\" alt=\"Omnichannel\" width=\"600\" height=\"376\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t ng\u00e0nh v\u1edbi c\u00e1c quy \u0111\u1ecbnh qu\u1ea3n l\u00fd cao, c\u00f3 th\u1ec3 ch\u1eadm \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 Omnichannel. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 \u00e1p d\u1ee5ng n\u00f3 \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t cho b\u1ec7nh nh\u00e2n. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 nh\u1eafc nh\u1edf b\u1ec7nh nh\u00e2n v\u1ec1 cu\u1ed9c h\u1eb9n v\u1edbi b\u00e1c s\u0129, cung c\u1ea5p cho h\u1ecd quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c b\u00e1o c\u00e1o tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p c\u00e1c m\u1eb9o v\u1ec1 s\u1ee9c kh\u1ecfe h\u00e0ng ng\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Youmed v\u1edbi \u1ee9ng d\u1ee5ng \u0111\u1eb7t lich kh\u00e1m b\u1ec7nh c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p th\u00f4ng tin s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd nh\u01b0 Facebook, Website, LinkedIn&#8230;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_biet_Omnichannel_va_Multichannel\"><\/span><span style=\"color: #017ab7;\">Ph\u00e2n bi\u1ec7t Omnichannel v\u00e0 Multichannel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-983 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/omniXmulti-1024x576-1-600x338.jpg\" alt=\"Omnichannel vs Multichannel\" width=\"600\" height=\"338\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t thu\u1eadt ng\u1eef th\u01b0\u1eddng xuy\u00ean b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi Omnichannel &#8211; \u0111\u00f3 ch\u00ednh l\u00e0 Multichannel. &#8220;Multi-&#8221; c\u0169ng c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u v\u00e0 n\u00f3 c\u0169ng \u0111\u01b0\u1ee3c tr\u1ea3i d\u00e0i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm kh\u00e1c nhau, nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp. M\u1ed7i k\u00eanh \u0111\u1ec1u \u0111\u1ed9c l\u1eadp v\u1edbi c\u00e1c k\u00eanh kh\u00e1c v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau ri\u00eang. Multichannel \u0111\u00e3 t\u1eebng r\u1ea5t hi\u1ec7u qu\u1ea3, tuy nhi\u00ean trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u1ea5p ph\u1ea3i kh\u00e1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn theo c\u00e1c th\u1ed1ng k\u00ea d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh [2]\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">89% kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng v\u00ec ph\u1ea3i l\u1eb7p l\u1ea1i c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd \u1edf m\u1ed7i k\u00eanh t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau [3]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61% kh\u00e1ch h\u00e0ng th\u1eeba nh\u1eadn g\u1eb7p kh\u00f3 kh\u0103n khi chuy\u1ec3n gi\u1eefa c\u00e1c k\u00eanh, khi\u1ebfn qu\u00e1 tr\u00ecnh mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 b\u1ecb gi\u00e1n \u0111o\u1ea1n [4]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87% kh\u00e1ch h\u00e0ng tin r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u1ed7 l\u1ef1c h\u01a1n \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch [5]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng con s\u1ed1 tr\u00ean, r\u00f5 r\u00e0ng \u0111i\u1ec1u kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa Omnichannel v\u00e0 Multichannel l\u00e0 s\u1ef1 t\u00edch h\u1ee3p. Omnichannel c\u00f3 m\u1ee9c \u0111\u1ed9 t\u00edch h\u1ee3p cao tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh trong khi Multichannel gi\u1ed1ng nh\u01b0 m\u1ed9t k\u00eanh \u0111\u1ed9c l\u1eadp h\u01a1n. C\u00f2n trong Multichannel, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o nhi\u1ec1u t\u00f9y ch\u1ecdn m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a ho\u1eb7c k\u1ebft n\u1ed1i. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, trong tr\u1ea3i nghi\u1ec7m Omnichannel, kh\u00f4ng ch\u1ec9 c\u00f3 nhi\u1ec1u k\u00eanh m\u00e0 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch v\u00e0 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch t\u1eadp trung. <\/span><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 Omnichannel s\u1ebd s\u1eed d\u1ee5ng Multichannel, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 Multichannel \u0111\u1ec1u l\u00e0 Omnichannel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Omnichannel l\u00e0 l\u00e0n s\u00f3ng m\u1edbi v\u00e0 n\u00f3 xu\u1ea5t hi\u1ec7n trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c h\u01a1n, nh\u01b0ng cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a Hedima, b\u1ea1n s\u1ebd t\u00edch h\u1ee3p tr\u1ea3i nghi\u1ec7m Omnichannel v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ch\u1ee9? H\u00e3y \u0111\u1ec3 l\u1ea1i comment b\u00ean d\u01b0\u1edbi v\u00e0 cho ch\u00fang t\u00f4i bi\u1ebft suy ngh\u0129 c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n \u0111ang s\u1eed d\u1ee5ng tr\u1ea3i nghi\u1ec7m n\u00e0y nh\u01b0 th\u1ebf n\u00e0o nh\u00e9!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20d6eb027c10063228656' value='6a20d6eb027c10063228656'><input type='hidden' id='bg-show-more-text-6a20d6eb027c10063228656' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20d6eb027c10063228656' value='Show Less'><a id='bg-showmore-action-6a20d6eb027c10063228656' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20d6eb027c10063228656' ><\/span><\/p>\n<ol>\n<li>\n<p class=\"entry-title\"><a href=\"http:\/\/Master Omni-channel Marketing \u2013 A Definitive Guide in 2021\">Master Omni-channel Marketing \u2013 A Definitive Guide in 2021 &#8211; Engage Bay<\/a><\/p>\n<\/li>\n<li>\n<p class=\"entry-title\"><a href=\"https:\/\/www.accenture.com\/us-en\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.accenture.com\/us-en<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/www.iqmetrix.com\/blog\/5-strategies-for-delivering-a-seamless-customer-experience\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.iqmetrix.com\/blog\/5-strategies-for-delivering-a-seamless-customer-experience\u00a0<\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh Internet v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c thay \u0111\u1ed5i. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, b\u1ea1n c\u1ea7n ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n, c\u1ee5 th\u1ec3 l\u00e0 m\u00f4 h\u00ecnh Omnichannel&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34],"class_list":["post-982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2118"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}