{"id":966,"date":"2021-03-08T07:00:10","date_gmt":"2021-03-08T00:00:10","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=966"},"modified":"2021-03-08T07:00:10","modified_gmt":"2021-03-08T00:00:10","slug":"18-social-media-metric-quan-trong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/","title":{"rendered":"18 social media metric quan tr\u1ecdng m\u00e0 marketer kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media metric), b\u00e0i vi\u1ebft s\u1ebd ph\u00e2n lo\u1ea1i c\u00e1c metric (c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng) v\u00e0o trong 4 giai \u0111o\u1ea1n ch\u00ednh trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c giai \u0111o\u1ea1n bao g\u1ed3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Nh\u1eadn th\u1ee9c (awareness): <\/i><\/b><span style=\"font-weight: 400;\">nh\u1eefng metric n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 nh\u1eadn bi\u1ebft c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (engagement): <\/i><\/b><span style=\"font-weight: 400;\">nh\u1eefng metric n\u00e0y cho bi\u1ebft c\u00e1ch kh\u00e1n gi\u1ea3 \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Chuy\u1ec3n \u0111\u1ed5i (conversion):<\/i><\/b><span style=\"font-weight: 400;\"> nh\u1eefng metric n\u00e0y ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a social engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng (consumer): <\/i><\/b><span style=\"font-weight: 400;\">nh\u1eefng metric n\u00e0y ph\u1ea3n \u00e1nh c\u00e1ch kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, c\u00e1c c\u00f4ng ty\/ doanh nghi\u1ec7p y t\u1ebf d\u01b0\u1ee3c v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, vi\u1ec7c n\u00e0y v\u1eabn c\u00f2n m\u1edbi m\u1ebb v\u00e0 c\u00f2n nhi\u1ec1u kh\u00f3 kh\u0103n th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c marketer trong l\u0129nh v\u1ef1c n\u00e0y. V\u00ec th\u1ebf, trong b\u00e0i vi\u1ebft n\u00e0y, Hedima s\u1ebd gi\u00fap b\u1ea1n l\u00e0m s\u00e1ng t\u1ecf c\u00e1c metric c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#Awareness_metric\" >Awareness metric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#1_Brand_awareness\" >1. Brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#2_Audience_growth_rate\" >2. Audience growth rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#3_Post_reach\" >3. Post reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#4_Potential_reach\" >4. Potential reach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#Engagement_metric\" >Engagement metric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#5_Social_engagement\" >5. Social engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#6_Average_engagement_rate\" >6. Average engagement rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#7_Amplification_rate\" >7. Amplification rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#8_Virality_rate\" >8. Virality rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#Conversion_metric\" >Conversion metric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#9_Conversion_rate\" >9. Conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#10_Click-through_rate\" >10. \u00a0Click-through rate\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#11_Bounce_rate\" >11. Bounce rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#12_Cost_per_click_CPC\" >12. Cost per click (CPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#13_Cost_per_mile_CPM\" >13. Cost per mile (CPM)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#14_Cost_per_action_CPA\" >14. Cost per action (CPA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#15_Social_media_conversion_rate\" >15. Social media conversion rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#Customer_metric\" >Customer metric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#16_Customer_testimonial\" >16. Customer testimonial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#17_Customer_satisfaction_score\" >17. Customer satisfaction score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#18_Net_promoter_score\" >18. Net promoter score\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/hedima.vn\/journey\/18-social-media-metric-quan-trong\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Awareness_metric\"><\/span><span style=\"color: #017ab7;\">Awareness metric<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Brand_awareness\"><\/span><span style=\"color: #017ab7;\">1. Brand awareness<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand awareness (nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 s\u1ef1 ch\u00fa \u00fd m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng social media trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 mang l\u1ea1i d\u1eef li\u1ec7u c\u00f3 li\u00ean quan v\u1ec1 m\u1eb7t th\u1ed1ng k\u00ea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ch\u00fa \u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua nhi\u1ec1u ch\u1ec9 s\u1ed1 social media, bao g\u1ed3m @mentions, l\u01b0\u1ee3t chia s\u1ebb, links v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb. Th\u1eddi gian b\u00e1o c\u00e1o c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i, th\u01b0\u1eddng k\u00e9o d\u00e0i m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng ho\u1eb7c m\u1ed9t qu\u00fd.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Audience_growth_rate\"><\/span><span style=\"color: #017ab7;\">2. Audience growth rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Audience growth rate (t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng) \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 t\u0103ng l\u01b0\u1ee3t theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean social media. Khi l\u01b0\u1ee3t truy c\u1eadp internet ng\u00e0y m\u1ed9t t\u0103ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, l\u01b0\u1ee3t theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd t\u0103ng l\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n n\u00ean \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;Th\u00e1ng tr\u01b0\u1edbc ch\u00fang ta thu \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi theo d\u00f5i m\u1edbi?&#8221; Thay v\u00e0o \u0111\u00f3, h\u00e3y h\u1ecfi, &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i m\u1edbi r\u00f2ng c\u1ee7a th\u00e1ng tr\u01b0\u1edbc nhanh nh\u01b0 th\u1ebf n\u00e0o \u2014 v\u00e0 n\u00f3 c\u00f3 nhanh h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?&#8221;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Post_reach\"><\/span><span style=\"color: #017ab7;\">3. Post reach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Post reach (ph\u1ea1m vi ti\u1ebfp c\u1eadn b\u00e0i vi\u1ebft) cho bi\u1ebft s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t b\u00e0i vi\u1ebft v\u00e0 ti\u1ebfp c\u1eadn t\u1eeb nh\u1eefng ngu\u1ed3n n\u00e0o (nh\u01b0 Facebook, Twitter, Instagram,&#8230;). Ch\u1ec9 s\u1ed1 reach c\u1ee7a b\u00e0i vi\u1ebft th\u1ea5p \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi r\u1ea5t \u00edt ng\u01b0\u1eddi v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Potential_reach\"><\/span><span style=\"color: #017ab7;\">4. Potential reach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Potential reach \u0111o l\u01b0\u1eddng s\u1ed1 ng\u01b0\u1eddi th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 xem b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n chia s\u1ebb b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n v\u1edbi m\u1ea1ng c\u1ee7a c\u00f4 \u1ea5y, th\u00ec kho\u1ea3ng 2% \u0111\u1ebfn 5% ng\u01b0\u1eddi theo d\u00f5i c\u00f4 \u1ea5y s\u1ebd t\u00ednh v\u00e0o ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng c\u1ee7a b\u00e0i \u0111\u0103ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c hi\u1ec3u s\u1ed1 li\u1ec7u n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t marketer chuy\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social, b\u1ea1n ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. Bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea1m vi potential reach cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 ti\u1ebfn tr\u00ecnh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engagement_metric\"><\/span><span style=\"color: #017ab7;\">Engagement metric<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-969 size-medium\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/603b34a047673-600x330.jpg\" alt=\"Social Media Metrics\" width=\"600\" height=\"330\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Social_engagement\"><\/span><span style=\"color: #017ab7;\">5. Social engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social engagement ph\u1ea3n \u00e1nh t\u1ed5ng s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng social media n\u00e0o. <em>V\u00ed d\u1ee5:<\/em> click, chia s\u1ebb, th\u00edch, retweets, b\u00ecnh lu\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engagement l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ea5t c\u1ea3 th\u00e0nh c\u00f4ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n social media. B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c, nh\u01b0ng engagement ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c khi ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. V\u00ec \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng c\u00e1c lo\u1ea1i n\u1ed9i dung c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Average_engagement_rate\"><\/span><span style=\"color: #017ab7;\">6. Average engagement rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Average engagement rate l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c (<em>v\u00ed d\u1ee5:<\/em> th\u00edch, chia s\u1ebb, nh\u1eadn x\u00e9t) m\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3. \u0110\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3, h\u00e3y theo d\u00f5i t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a m\u1ecdi b\u00e0i \u0111\u0103ng. N\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao, th\u00ec s\u1ed1 l\u01b0\u1ee3t th\u00edch, chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng li\u00ean quan.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Amplification_rate\"><\/span><span style=\"color: #017ab7;\">7. Amplification rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amplification rate l\u00e0 metric \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chia s\u1ebb tr\u00ean m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. \u0110\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi Avinash Kaushik, t\u00e1c gi\u1ea3 v\u00e0 nh\u00e0 thuy\u1ebft gi\u1ea3ng v\u1ec1 <a href=\"https:\/\/hedima.vn\/journey\/so-hoa-digitalization\/\">digital marketing<\/a> t\u1ea1i Google, a<\/span><i><span style=\"font-weight: 400;\">mplification <\/span><\/i><span style=\"font-weight: 400;\">(khu\u1ebfch \u0111\u1ea1i) l\u00e0 \u201ct\u1ed1c \u0111\u1ed9 m\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 chia s\u1ebb n\u1ed9i dung \u0111\u00f3 th\u00f4ng qua t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 b\u1ea3n, amplification rate c\u00e0ng cao th\u00ec nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u00e0ng s\u1eb5n s\u00e0ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Virality_rate\"><\/span><span style=\"color: #017ab7;\">8. Virality rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Virality rate l\u00e0 s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 chia s\u1ebb b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n so v\u1edbi s\u1ed1 l\u01b0\u1ee3t xem duy nh\u1ea5t (t\u1ee9c l\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb) b\u00e0i \u0111\u0103ng \u0111\u00f3 c\u00f3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian b\u00e1o c\u00e1o. Gi\u1ed1ng nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c trong danh s\u00e1ch n\u00e0y, t\u1ef7 l\u1ec7 lan truy\u1ec1n \u0111i s\u00e2u h\u01a1n. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 th\u00edch. Nicolas Gremion vi\u1ebft: \u201cM\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c 17.000 l\u01b0\u1ee3t th\u00edch c\u00f3 th\u1ec3 ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c 0,1% \u0111\u1ed9 lan truy\u1ec1n\u201d.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_metric\"><\/span><span style=\"color: #017ab7;\">Conversion metric<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"9_Conversion_rate\"><\/span><span style=\"color: #017ab7;\">9. Conversion rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Conversion rate &#8211; CR, hay c\u00f2n g\u1ecdi l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n t\u1eeb ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp (ng\u01b0\u1eddi \u0111\u1ecdc, ng\u01b0\u1eddi xem,\u2026) th\u00e0nh kh\u00e1ch h\u00e0ng (mua h\u00e0ng ho\u1eb7c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua vi\u1ec7c li\u00ean h\u1ec7 v\u1edbi b\u1ea1n\/ \u0111\u1ec3 l\u1ea1i email,\u2026).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4ng th\u1ee9c t\u00ednh: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) = (s\u1ed1 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i\/s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o Social Media) x 100%<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>V\u00ed d\u1ee5:<\/em> Th\u1ed1ng k\u00ea truy c\u1eadp trang web th\u1ea5y c\u00f3 125 ng\u01b0\u1eddi truy c\u1eadp, c\u00f3 3 ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 1 ng\u01b0\u1eddi g\u1eedi email quan t\u00e2m v\u1ec1 s\u1ea3n ph\u1ea9m. Khi \u0111\u00f3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 (4\/125) x 100% = 3.2%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CR cao c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Click-through_rate\"><\/span><span style=\"color: #017ab7;\">10. \u00a0Click-through rate\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through rate &#8211; CTR, hay t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o link trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. Trong google adwords v\u00e0 facebook ads, ch\u1ec9 s\u1ed1 CTR \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3. C\u00f2n trong SEO, ch\u1ec9 s\u1ed1 CTR \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o \u0111\u01b0\u1eddng link tr\u00ean t\u1ed5ng s\u1ed1 l\u1ea7n \u0111\u01b0\u1eddng link n\u00e0y hi\u1ec3n th\u1ecb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong adwords, CTR trung b\u00ecnh l\u00e0 1,91% cho t\u00ecm ki\u1ebfm v\u00e0 0,35% cho hi\u1ec3n th\u1ecb. Nh\u01b0ng theo nguy\u00ean t\u1eafc th\u00f4ng th\u01b0\u1eddng, CTR trong adwords t\u1ed1t nh\u1ea5t l\u00e0 t\u1eeb 4 &#8211; 5% cho t\u00ecm ki\u1ebfm ho\u1eb7c 0,5 &#8211; 1% cho hi\u1ec3n th\u1ecb. Tuy nhi\u00ean, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 chu\u1ea9n m\u1ef1c nh\u1ea5t \u0111\u1ecbnh m\u00e0 CTR c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo c\u00e1c ng\u00e0nh kh\u00e1c nhau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTR c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o hay chi ph\u00ed tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p. V\u00ec v\u1eady, theo d\u00f5i CTR th\u01b0\u1eddng xuy\u00ean v\u00e0 ch\u00ednh x\u00e1c s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a b\u00e0i \u0111\u0103ng \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Bounce_rate\"><\/span><span style=\"color: #017ab7;\">11. Bounce rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bounce rate, hay t\u1ef7 l\u1ec7 tho\u00e1t, <\/span><span style=\"font-weight: 400;\">l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp trang nh\u1ea5p v\u00e0o link trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n v\u00e0 nhanh ch\u00f3ng r\u1eddi kh\u1ecfi trang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 tho\u00e1t cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng l\u01b0\u1ee3ng truy c\u1eadp social media c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c ngu\u1ed3n l\u01b0\u1ee3ng truy c\u1eadp kh\u00e1c (<em>v\u00ed d\u1ee5<\/em>: l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Facebook so v\u1edbi l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ed9t t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a Google).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu t\u1ef7 l\u1ec7 tho\u00e1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c ngu\u1ed3n kh\u00e1c, th\u00ec \u0111\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u2014 v\u00e0 do \u0111\u00f3, th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 gi\u00e1 tr\u1ecb cao.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Cost_per_click_CPC\"><\/span><span style=\"color: #017ab7;\">12. Cost per click (CPC)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn pay per click (PPC), \u0111\u00e2y l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o (kh\u00e1ch h\u00e0ng). <em>V\u00ed d\u1ee5:<\/em> n\u1ebfu CPC cho website l\u00e0 10.000 \u0111\u1ed3ng v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p 10 l\u1ea7n, b\u1ea1n s\u1ebd b\u1ecb t\u00ednh ph\u00ed 100.000 \u0111\u1ed3ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-970 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/unnamed.jpg\" alt=\"Social Media Metrics\" width=\"512\" height=\"260\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng c\u1ea7n ho\u00e0n th\u00e0nh vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i hay mua s\u1ea3n ph\u1ea9m, ch\u1ec9 c\u1ea7n kh\u00e1ch h\u00e0ng nh\u1ea5p chu\u1ed9t, Publishers s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ednh ph\u00ed. \u0110\u1ed1i v\u1edbi CPC, vi\u1ec7c tr\u1ea3 ph\u00ed kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb m\u00e0 c\u00f2n d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c (engagement) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi qu\u1ea3ng c\u00e1o. Advertisers c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t vi\u1ec7c \u0111\u1eb7t \u201cng\u00e2n s\u00e1ch h\u00e0ng th\u00e1ng\u201d v\u00e0 \u201cchi ph\u00ed t\u1ed1i \u0111a cho CPC\u201d.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Cost_per_mile_CPM\"><\/span><span style=\"color: #017ab7;\">13. Cost per mile (CPM)\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPM (Cost per mile) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o web trong digital marketing. L\u00e0 chi ph\u00ed cho m\u1ed7i mille (1000 trong ti\u1ebfng Latinh), m\u1ed9t thu\u1eadt ng\u1eef marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 gi\u00e1 m\u00e0 ddvertiser tr\u1ea3 cho ch\u1ee7 s\u1edf h\u1eefu trang web m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: N\u1ebfu CPM l\u00e0 10.000 \u0111\u1ed3ng, th\u00ec advertiser ph\u1ea3i tr\u1ea3 10.000 cho m\u1ed7i 1.000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 trong chi\u1ebfn d\u1ecbch CPC, b\u00e0i \u0111\u0103ng CPM s\u1ebd kh\u00f4ng nh\u1ea5t thi\u1ebft th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. N\u00f3 s\u1ebd ch\u1ec9 t\u1ea1o ra hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t xem. B\u00ean c\u1ea1nh \u0111\u00f3, CPM t\u00ednh ph\u00ed cho nh\u1eefng l\u1ea7n hi\u1ec3n th\u1ecb n\u00ean d\u1ec5 khi\u1ebfn c\u00f4ng ty\/ doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5\u201d n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3. V\u00ec v\u1eady, CPM th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p, c\u00f4ng ty hay c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Cost_per_action_CPA\"><\/span><span style=\"color: #017ab7;\">14. Cost per action (CPA)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPA (Cost per Action hay Cost per Acquisition) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong h\u1ec7 th\u1ed1ng affiliate marketing. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ecbnh gi\u00e1 chi ph\u00ed cho m\u1ed7i \u201caction\u201d th\u00e0nh c\u00f4ng khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e0i \u0111\u1eb7t, nh\u1ea5p ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi s\u1eed d\u1ee5ng CPA, b\u1ea1n ch\u1ec9 thanh to\u00e1n n\u1ebfu kh\u00e1ch h\u00e0ng nh\u1ea5p chu\u1ed9t v\u00e0<\/span><span style=\"font-weight: 400;\">\u00a0th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. H\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u00f3 th\u1ec3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, mua ho\u1eb7c g\u1eedi m\u1ed9t y\u00eau c\u1ea7u, \u0111i\u1ec1n form,&#8230;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Social_media_conversion_rate\"><\/span><span style=\"color: #017ab7;\">15. Social media conversion rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media conversion rate, hay t<\/span><span style=\"font-weight: 400;\">\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, l\u00e0 t\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb b\u1eb1ng ph\u1ea7n tr\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u s\u1ed1 li\u1ec7u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng b\u00e0i \u0111\u0103ng trong chi\u1ebfn d\u1ecbch. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: B\u00e0i \u0111\u0103ng n\u00e0y g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_metric\"><\/span><span style=\"color: #017ab7;\">Customer metric<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-971 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/603b344020dd9-600x274.jpg\" alt=\"Social Media Metrics\" width=\"600\" height=\"274\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Customer_testimonial\"><\/span><span style=\"color: #017ab7;\">16. Customer testimonial<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer testimonial, hay l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 b\u1ea5t k\u1ef3 nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t, ch\u1ee9ng th\u1ef1c ho\u1eb7c ph\u1ecfng v\u1ea5n n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi h\u00e0i l\u00f2ng, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1ed1t c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. T\u1eeb \u0111\u00f3 thu h\u00fat s\u1ef1 tin t\u01b0\u1edfng v\u00e0 uy t\u00edn trong khi t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ea1y chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi t\u1ea1o customer testimonials b\u1eb1ng v\u0103n b\u1ea3n, video ho\u1eb7c tr\u1ef1c tuy\u1ebfn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Customer_satisfaction_score\"><\/span><span style=\"color: #017ab7;\">17. Customer satisfaction score<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer satisfaction (CSat) score, ho\u1eb7c s<\/span><span style=\"font-weight: 400;\">\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1eb7c CSAT, l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd theo thang \u0111i\u1ec3m tuy\u1ebfn t\u00ednh, b\u1eb1ng s\u1ed1 ho\u1eb7c theo c\u1ea3m t\u00ednh (v\u00ed d\u1ee5: K\u00e9m, Kh\u00e1, T\u1ed1t, Tuy\u1ec7t v\u1eddi, Xu\u1ea5t s\u1eafc).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CSAT \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e1ch g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec n\u00f3 r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 d\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_Net_promoter_score\"><\/span><span style=\"color: #017ab7;\">18. Net promoter score\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Net promoter score &#8211; \u0110i\u1ec3m s\u1ed1 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o r\u00f2ng, ho\u1eb7c NPS, l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 CSat, NPS r\u1ea5t t\u1ed1t trong vi\u1ec7c d\u1ef1 \u0111o\u00e1n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai b\u1edfi v\u00ec n\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00e2u h\u1ecfi theo c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3: Kh\u1ea3 n\u0103ng b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u (c\u00f4ng ty\/ s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5) c\u1ee7a ch\u00fang t\u00f4i cho b\u1ea1n b\u00e8 l\u00e0 bao nhi\u00eau?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 trong nh\u1eefng b\u00e0i vi\u1ebft tr\u01b0\u1edbc c\u1ee7a HEDIMA, n\u1ec1n t\u1ea3ng social media l\u00e0 v\u00f9ng \u0111\u1ea5t m\u00e0u m\u1ee1 m\u00e0 c\u00e1c marketer l\u0129nh v\u1ef1c y t\u1ebf d\u01b0\u1ee3c v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n quan t\u00e2m ch\u00fa \u00fd v\u00e0 c\u1ed1 g\u1eafng khai th\u00e1c m\u1ed9t c\u00e1ch th\u00f4ng minh. V\u00e0 khi \u0111\u00f3, b\u1ea1n n\u00ean quan t\u00e2m theo d\u00f5i th\u01b0\u1eddng xuy\u00ean c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u ngu\u1ed3n ng\u00e2n s\u00e1ch cho c\u00f4ng ty\/ doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c26bd3f6d41070986375' value='6a3c26bd3f6d41070986375'><input type='hidden' id='bg-show-more-text-6a3c26bd3f6d41070986375' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c26bd3f6d41070986375' value='Show Less'><a id='bg-showmore-action-6a3c26bd3f6d41070986375' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c26bd3f6d41070986375' >\n<ol>\n<li style=\"text-align: left\">\n<p class=\"m-t-none\"><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/15608-Tim-hieu-khai-niem-cua-CPC-CPS-CPA-CPM-CPO-CPI-CPD-CPL-la-gi\" target=\"_blank\" rel=\"noopener\">T\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m c\u1ee7a CPC, CPS, CPA, CPM, CPO, CPI, CPD, CPL l\u00e0 g\u00ec? &#8211; Brands Vietnam<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/buffer.com\/library\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/buffer.com\/library\/social-media-metrics\/<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media metric), b\u00e0i vi\u1ebft s\u1ebd ph\u00e2n lo\u1ea1i c\u00e1c metric (c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng) v\u00e0o trong 4 giai \u0111o\u1ea1n ch\u00ednh trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c giai \u0111o\u1ea1n bao g\u1ed3m:\u00a0 Nh\u1eadn th\u1ee9c (awareness): nh\u1eefng metric n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 nh\u1eadn bi\u1ebft [&#8230;]\n","protected":false},"author":13,"featured_media":2144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[72,75],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-metric","tag-marketing-tool"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=966"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2144"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}