{"id":941,"date":"2021-04-02T11:45:02","date_gmt":"2021-04-02T04:45:02","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=941"},"modified":"2021-04-02T11:45:02","modified_gmt":"2021-04-02T04:45:02","slug":"so-hoa-trong-linh-vuc-y-te","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/so-hoa-trong-linh-vuc-y-te\/","title":{"rendered":"S\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf: li\u1ec7u ch\u00fang ta c\u00f3 kh\u1ea3 n\u0103ng \u0111i ng\u01b0\u1ee3c?"},"content":{"rendered":"<p><span style=\"font-size: 100%;\">S\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf s\u1ebd \u0111\u00f3ng vai tr\u00f2 n\u00e2ng c\u1ea5p, t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, v\u1ed1n \u0111\u00e3 v\u00e0 \u0111ang d\u1ef1a v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i nh\u01b0: cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c\/ tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, c\u00e1c \u1ea5n ph\u1ea9m, t\u00e0i li\u1ec7u in, h\u1ed9i th\u1ea3o khoa h\u1ecdc, h\u1ed9i ngh\u1ecb chuy\u00ean \u0111\u1ec1&#8230; <\/span><\/p>\n<p><span style=\"font-size: 100%;\">C\u00e2u chuy\u1ec7n v\u1ec1 s\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf m\u00e0 ch\u00fang ta th\u1ea5y tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u00f3ng nh\u1ecf m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang th\u1ea5y. M\u1ed9t l\u00e0n s\u00f3ng l\u1edbn s\u1ebd t\u1edbi trong th\u1eddi gian r\u1ea5t g\u1ea7n.<\/span><\/p>\n<p><span style=\"font-size: 100%;\">C\u00e1ch m\u1ea1ng 4.0 \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd l\u00f2ng tin c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng kh\u00f4ng tin v\u00e0o n\u00f3. T\u1eeb m\u1ed9t kh\u00e1i ni\u1ec7m mang t\u00ednh ch\u1ea5t th\u1eddi th\u01b0\u1ee3ng tr\u1edf th\u00e0nh m\u1ed9t th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng. B\u00e0 N\u0103m b\u00e1n ch\u00e8 \u1edf h\u1ebbm 10, B\u1ebfn xe Mi\u1ec1n \u0110\u00f4ng c\u0169ng \u0111\u00e3 c\u00f3 1 online store cho m\u00ecnh. B\u00e0 N\u0103m \u0111\u00e3 ch\u1ee9ng minh c\u00e1ch m\u1ea1ng 4.0 kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 \u201cth\u1eddi th\u01b0\u1ee3ng\u201d. H\u01a1n \u00be d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1eed d\u1ee5ng internet, th\u1eddi gian online trung b\u00ecnh l\u00e0 h\u01a1n 6 gi\u1edd\/ng\u00e0y. 2 con s\u1ed1 v\u1ebd ra 1 b\u1ee9c tranh r\u00f5 n\u00e9t v\u1ec1 c\u00e1ch ch\u1ecdn k\u00eanh ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-size: 100%;\">Kh\u1ea3 n\u0103ng \u0111i ng\u01b0\u1ee3c v\u1ec1 offline, ho\u1eb7c ch\u1ec9 l\u00e0m offline \u0111ang tr\u1edf n\u00ean kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n ngu\u1ed3n l\u1ef1c. Nh\u1eefng trao \u0111\u1ed5i trong c\u00e1c cu\u1ed9c g\u1eb7p c\u1ee7a ch\u00fang t\u00f4i v\u1edbi Zalo, Grab, Momo, Payoo\u2026 th\u1eadt s\u1ef1 l\u00e0m t\u00f4i ng\u1ee1 ng\u00e0ng. C\u00e2u chuy\u1ec7n v\u1ec1 s\u1ed1 ho\u00e1 m\u00e0 ch\u00fang ta th\u1ea5y tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u00f3ng nh\u1ecf m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang th\u1ea5y. M\u1ed9t l\u00e0n s\u00f3ng l\u1edbn s\u1ebd t\u1edbi trong th\u1eddi gian r\u1ea5t g\u1ea7n. L\u00e0n s\u00f3ng s\u1ed1 ho\u00e1 \u0111\u00f2i h\u1ecfi ch\u00fang ta \u2013 v\u1edbi g\u00f3c nh\u00ecn doanh nghi\u1ec7p &#8211; c\u1ea7n ph\u1ea3i hi\u1ec3u th\u1eadt \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c ngay t\u1eeb b\u00e2y gi\u1edd.<\/span><\/p>\n<blockquote><p><em><span style=\"font-size: 100%;\">Vi\u1ec7c s\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ch\u1eadm. \u0110\u00e1nh gi\u00e1 n\u00e0y, c\u00e1 nh\u00e2n t\u00f4i th\u1ea5y kh\u00f4ng sai. Nh\u01b0ng c\u1ea7n b\u1ed5 sung th\u00eam l\u00fd lu\u1eadn \u201cv\u00ec sao ch\u1eadm?\u201d.<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-size: 100%;\">Th\u1ee9 nh\u1ea5t, Y t\u1ebf l\u00e0 m\u1ed9t ng\u00e0nh \u201c\u0111\u1eb7c th\u00f9\u201d h\u01a1n c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c khi \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kho\u1ebb &#8211; th\u1ee9 qu\u00fd nh\u1ea5t c\u1ee7a con ng\u01b0\u1eddi. Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean, Google \u0111\u01b0a y t\u1ebf v\u00e0o list c\u00e1c website thu\u1ed9c YMYL (Your Money or Your Life). Theo \u0111\u00f3, th\u00f4ng tin y t\u1ebf \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u1eafc khe nh\u1ea5t b\u1eb1ng b\u1ed9 ti\u00eau ch\u00ed nghi\u00eam ng\u1eb7t EAT (Expertise, Authoritativeness, Trustworthiness).<\/span><\/p>\n<p><span style=\"font-size: 100%;\">Th\u1ee9 hai, Y t\u1ebf c\u1ea7n s\u1ef1 c\u1ea9n tr\u1ecdng. M\u1ed7i b\u01b0\u1edbc ti\u1ebfn gi\u1ed1ng nh\u01b0 m\u1ed9t qu\u00e1 tr\u00ecnh trong th\u1eed nghi\u1ec7m thu\u1ed1c. M\u1ed7i s\u1ef1 v\u1ed9i v\u00e0ng, h\u1ea5p t\u1ea5p c\u00f3 th\u1ec3 s\u1ebd d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 \u0111\u00e1ng ti\u1ebfc.<\/span><\/p>\n<p><span style=\"font-size: 100%;\">T\u1eeb th\u1ee9 ba tr\u1edf \u0111i, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap t\u00f4i b\u1ed5 sung\u2026<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/so-hoa-trong-linh-vuc-y-te\/#1_So_hoa_trong_linh_vuc_y_te_co_the_tang_toc\" >1. S\u1ed1 h\u00f3a trong l\u0129nh v\u1ef1c y t\u1ebf c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/so-hoa-trong-linh-vuc-y-te\/#2_Nganh_kinh_doanh_duoc_pham_se_so_hoa_nhu_the_nao\" >2. Ng\u00e0nh kinh doanh d\u01b0\u1ee3c ph\u1ea9m s\u1ebd s\u1ed1 h\u00f3a nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/so-hoa-trong-linh-vuc-y-te\/#3_Tam_ket\" >3. T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_So_hoa_trong_linh_vuc_y_te_co_the_tang_toc\"><\/span><span style=\"color: #017ab7; font-size: 100%;\">1. S\u1ed1 h\u00f3a trong l\u0129nh v\u1ef1c y t\u1ebf c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 100%;\">C\u00f3! T\u00f4i th\u1ea5y \u0111\u01b0\u1ee3c 2 \u0111i\u1ec1u ki\u1ec7n ch\u1ee7 ch\u1ed1t: (1) Nhu c\u1ea7u v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a x\u00e3 h\u1ed9i (2) Quy\u1ebft t\u00e2m v\u00e0 ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a nh\u00e0 n\u01b0\u1edbc. V\u1ec1 \u0111i\u1ec1u s\u1ed1 (1), Covid-19 trong n\u0103m 2020 l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 x\u00e3 h\u1ed9i nh\u00ecn nh\u1eadn v\u1ec1 vai tr\u00f2 c\u1ee7a y t\u1ebf v\u00e0 s\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 h\u01a1n. Nhu c\u1ea7u v\u1ec1 y t\u1ebf th\u00f4ng minh l\u00ean r\u1ea5t cao. Trong t\u00ecnh h\u00ecnh \u0111\u00f3, \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p kh\u1edfi \u0111\u1ed9ng nh\u1eefng \u00fd t\u01b0\u1edfng, gi\u1ea3i ph\u00e1p s\u1ed1 ho\u00e1 cho y t\u1ebf.<\/span><\/p>\n<p><span style=\"font-size: 100%;\">\u0110i\u1ec1u ki\u1ec7n s\u1ed1 (2), T\u1ea1i h\u1ed9i ngh\u1ecb Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 29-30\/12\/2020, Ch\u00ednh ph\u1ee7 &amp; B\u1ed9 Y t\u1ebf \u0111\u00e3 ph\u00e1t ra th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c s\u1ed1 ho\u00e1 y t\u1ebf. N\u00f3 t\u1ea1o ra s\u1ef1 v\u1eefng tin cho nh\u1eefng c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c mu\u1ed1n \u201cch\u01a1i l\u1edbn\u201d trong l\u0129nh v\u1ef1c n\u00e0y. Li\u1ec7t k\u00ea nh\u1eefng d\u1ecbch v\u1ee5 r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ch\u00fang ta \u0111\u01b0\u1ee3c nghe r\u1ea5t nhi\u1ec1u l\u00e0 \u201c\u0111ang s\u1ed1 ho\u00e1\u201d: h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin qu\u1ea3n l\u00fd b\u1ec7nh vi\u1ec7n (HIS), b\u1ec7nh \u00e1n \u0111i\u1ec7n t\u1eed (EMR), h\u1ed3 s\u01a1 s\u1ee9c kho\u1ebb \u0111i\u1ec7n t\u1eed (EHR), thanh to\u00e1n \u0111i\u1ec7n t\u1eed, \u0111\u1eb7t l\u1ecbch h\u1eb9n tr\u1ef1c tuy\u1ebfn, t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn, ch\u1ea9n \u0111o\u00e1n h\u00ecnh \u1ea3nh\u2026<\/span><\/p>\n<figure id=\"attachment_988\" aria-describedby=\"caption-attachment-988\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-988 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/so-hoa-5.jpg\" alt=\"so-hoa\" width=\"1024\" height=\"546\" \/><figcaption id=\"caption-attachment-988\" class=\"wp-caption-text\"><span style=\"font-size: 100%;\"><em>Nhi\u1ec1u d\u1ecbch v\u1ee5 &#8220;\u0111ang s\u1ed1 h\u00f3a&#8221; g\u00e2y ch\u00fa \u00fd nh\u01b0: h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin qu\u1ea3n l\u00fd b\u1ec7nh vi\u1ec7n, b\u1ec7nh \u00e1n \u0111i\u1ec7n t\u1eed, \u0111\u1eb7t kh\u00e1m v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn&#8230;<\/em><\/span><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Nganh_kinh_doanh_duoc_pham_se_so_hoa_nhu_the_nao\"><\/span><span style=\"color: #017ab7; font-size: 100%;\">2. Ng\u00e0nh kinh doanh d\u01b0\u1ee3c ph\u1ea9m s\u1ebd s\u1ed1 h\u00f3a nh\u01b0 th\u1ebf n\u00e0o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 100%;\">Ba \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m l\u00e0: <strong>B\u1ec7nh nh\u00e2n, B\u00e1c s\u0129 v\u00e0 B\u1ec7nh vi\u1ec7n<\/strong>. Ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u00e3 v\u00e0 \u0111ang d\u1ef1a v\u00e0o nh\u1eefng c\u00f4ng c\u1ee5, n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i nh\u01b0: cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c\/ tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, c\u00e1c \u1ea5n ph\u1ea9m, t\u00e0i li\u1ec7u in, h\u1ed9i th\u1ea3o h\u1ed9i ngh\u1ecb chuy\u00ean \u0111\u1ec1,&#8230;Cho \u0111\u1ebfn nay, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y v\u1eabn c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 t\u1ea7m quan tr\u1ecdng. S\u1ed1 ho\u00e1 s\u1ebd \u0111\u00f3ng vai tr\u00f2 n\u00e2ng c\u1ea5p, t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/span><\/p>\n<p><span style=\"font-size: 100%;\"><em>V\u00ed d\u1ee5 1:<\/em> Cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c \u0111ang \u0111\u01b0\u1ee3c s\u1ed1 ho\u00e1 b\u1eb1ng c\u00e1c cu\u1ed9c trao \u0111\u1ed5i qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn (Zalo, Viber, Teams, Zoom\u2026). Vi\u1ec7c n\u00e0y gi\u1ea3m ngu\u1ed3n l\u1ef1c v\u1ec1 th\u1eddi gian, kho\u1ea3ng c\u00e1ch; gia t\u0103ng s\u1ef1 thu\u1eadn ti\u1ec7n; mang \u0111\u1ebfn m\u1ed9t hi\u1ec7u qu\u1ea3 kh\u00e1 t\u1ed1t. T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi l\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf &#8211; \u0111\u00f3 l\u00e0 l\u00fd do t\u00f4i n\u00f3i \u201ckh\u00e1 t\u1ed1t&#8221;.<\/span><\/p>\n<p><span style=\"font-size: 100%;\"><em>V\u00ed d\u1ee5 2:<\/em> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i th\u1ea3o khoa h\u1ecdc c\u0169ng \u0111\u01b0\u1ee3c s\u1ed1 ho\u00e1 th\u00e0nh c\u00e1c online webinar, virtual meeting, eCME\u2026 Vi\u1ec7c n\u00e0y gi\u00fap c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129, nh\u00e2n vi\u00ean y t\u1ebf tham gia m\u1ed9t c\u00e1c ch\u1ee7 \u0111\u1ed9ng v\u00e0 ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u chi ph\u00ed t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-size: 100%;\"><em>V\u00ed d\u1ee5 3:<\/em> C\u00e1c \u1ea5n ph\u1ea9m brochure, leaflet gi\u1ea5y \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn th\u00e0nh file h\u00ecnh \u1ea3nh, inforgraphic, \u1ea3nh gif, video ng\u1eafn \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb qua c\u00e1c n\u1ec1n t\u1ea3ng messaging. M\u1ed9t t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ebfn 1000 kh\u00e1ch h\u00e0ng trong m\u1ed9t l\u00fac m\u00e0 kh\u00f4ng g\u1eb7p tr\u1edf ng\u1ea1i v\u1ec1 th\u1eddi gian, kho\u1ea3ng c\u00e1ch.<\/span><\/p>\n<figure id=\"attachment_989\" aria-describedby=\"caption-attachment-989\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-989 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/so-hoa.jpg\" alt=\"so-hoa\" width=\"1024\" height=\"535\" \/><figcaption id=\"caption-attachment-989\" class=\"wp-caption-text\"><span style=\"font-size: 100%;\"><em>S\u1ed1 h\u00f3a xu\u1ea5t hi\u1ec7n trong nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng Marketing d\u01b0\u1ee3c ph\u1ea9m: c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c, h\u1ed9i th\u1ea3o, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o&#8230;<\/em><\/span><\/figcaption><\/figure>\n<p><span style=\"font-size: 100%;\">Tr\u00ean \u0111\u00e2y l\u00e0 3 v\u00ed d\u1ee5 v\u1ec1 s\u1ed1 ho\u00e1 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Th\u1ebf c\u00f2n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi? S\u1ed1 ho\u00e1 gi\u00fap \u0111\u01b0\u1ee3c g\u00ec? T\u00f4i s\u1ebd kh\u00f4ng li\u1ec7t k\u00ea, thay v\u00e0o \u0111\u00f3, l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi mang t\u00ednh ch\u1ea5t m\u1edf \u0111\u01b0\u1eddng th\u1ea3o lu\u1eadn. <\/span><\/p>\n<p><span style=\"font-size: 100%;\">Ch\u00fang ta c\u00f3 mu\u1ed1n ti\u1ebfp c\u1eadn nhi\u1ec1u b\u1ec7nh nh\u00e2n h\u01a1n theo m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n? Ch\u00fang ta c\u00f3 mu\u1ed1n \u0111\u00f3ng v\u00f2ng \u201cpatient journey\u201d c\u1ee7a ch\u00ednh m\u00ecnh v\u00e0 c\u1eadp nh\u1eadt m\u1ed9t c\u00e1ch real-time th\u00f4ng tin tr\u00ean h\u00e0nh tr\u00ecnh \u1ea5y? Ch\u00fang ta c\u00f3 mong mu\u1ed1n trao \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u1edbi b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129? V\u00e0 mu\u1ed1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c trao \u0111\u1ed5i? Ch\u00fang ta c\u00f3 mu\u1ed1n t\u1ea1o ra m\u1ed9t s\u1ef1 g\u1eafn k\u1ebft b\u1ec7nh nh\u00e2n \u2013 b\u00e1c s\u0129 \u2013 b\u1ec7nh vi\u1ec7n m\u00e0 \u1edf \u0111\u00f3, doanh nghi\u1ec7p c\u1ee7a ch\u00fang ta \u0111\u00f3ng vai tr\u00f2 ch\u1ea5t g\u1eafn k\u1ebft?&#8230;<\/span><\/p>\n<blockquote><p><span style=\"font-size: 100%;\">N\u1ebfu \u0111a s\u1ed1 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 &#8220;c\u00f3&#8221;, r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o ph\u1ee7 nh\u1eadn vai tr\u00f2 c\u1ee7a s\u1ed1 h\u00f3a trong l\u0129nh v\u1ef1c y t\u1ebf.<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 100%;\">M\u1ed9t l\u01b0u \u00fd quan tr\u1ecdng: s\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00e1t tri\u1ec3n mobile app, x\u00e2y d\u1ef1ng website, m\u1ed9t fanpage\u2026 m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5, k\u1ef9 thu\u1eadt c\u1ea7n d\u1ef1a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh. V\u00ed d\u1ee5: m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y l\u00e0 <a href=\"https:\/\/youmed.vn\/#educate\" target=\"_blank\" rel=\"noopener\">\u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c t\u1eeb xa,<\/a> hay kh\u00e1m ch\u1eefa b\u1ec7nh t\u1eeb xa (telehealth).\u00a0 Vi\u1ec7c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn d\u1ef1a c\u1ea7n g\u1eafn ch\u1eb7t v\u1edbi t\u1ea7m nh\u00ecn, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. 3 \u00fd m\u00e0 t\u00f4i ngh\u0129 l\u00e0 ti\u00eau ch\u00ed \u0111\u1ec3 l\u1ef1a ch\u1ecdn bao g\u1ed3m: hi\u1ec7u qu\u1ea3 cao, s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng scale-up.<\/span><\/p>\n<p><a href=\"https:\/\/hedima.vn\/journey\/bao-cao-strategy-ve-so-hoa-trong-nganh-duoc\/\">B\u00e1o c\u00e1o xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong l\u0129nh v\u1ef1c y t\u1ebf t\u1ea1i \u0110\u1ee9c do Strategy&amp;<\/a> \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t trong n\u0103m 2020 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 th\u01b0\u1edbc \u0111o gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Tam_ket\"><\/span><span style=\"color: #017ab7; font-size: 100%;\">3. T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 100%;\">Khi vi\u1ec7c \u1ee9ng d\u1ee5ng digital v\u00e0o kinh doanh \u0111\u00e3 tr\u1edf th\u00e0nh t\u1ea5t y\u1ebfu, ch\u00fang ta c\u1ea7n chu\u1ea9n b\u1ecb th\u1eadt t\u1ed1t NGAY L\u00daC N\u00c0Y. Ch\u1eadm, ch\u00fang ta s\u1ebd m\u1ea5t nh\u1eefng l\u1ee3i th\u1ebf r\u1ea5t to l\u1edbn. Ch\u1eadm, ch\u00fang ta s\u1ebd k\u00e9o theo s\u1ef1 gi\u1ea3m t\u1ed1c, gi\u1ea3m n\u0103ng \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1eadm, ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m m\u1edd h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p trong suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c. V\u1eady, n\u1ebfu kh\u00f4ng th\u1ec3 \u0111i ng\u01b0\u1ee3c, n\u1ebfu \u0111\u1eb1ng n\u00e0o c\u0169ng ph\u1ea3i \u0111i t\u1edbi th\u00ec sao kh\u00f4ng \u0110I NGAY T\u1eea B\u00c2Y GI\u1edc?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ed1 ho\u00e1 trong l\u0129nh v\u1ef1c y t\u1ebf s\u1ebd \u0111\u00f3ng vai tr\u00f2 n\u00e2ng c\u1ea5p, t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, v\u1ed1n \u0111\u00e3 v\u00e0 \u0111ang d\u1ef1a v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i nh\u01b0: cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c\/ tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, c\u00e1c \u1ea5n ph\u1ea9m, t\u00e0i li\u1ec7u in, h\u1ed9i th\u1ea3o khoa h\u1ecdc, h\u1ed9i ngh\u1ecb chuy\u00ean \u0111\u1ec1&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[41],"class_list":["post-941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=941"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1599"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}