{"id":930,"date":"2021-02-27T06:40:51","date_gmt":"2021-02-26T23:40:51","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=930"},"modified":"2021-02-27T06:40:51","modified_gmt":"2021-02-26T23:40:51","slug":"bao-cao-tong-quan-tinh-hinh-digital","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/","title":{"rendered":"B\u00e1o c\u00e1o t\u1ed5ng quan t\u00ecnh h\u00ecnh digital t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ebfn th\u00e1ng 01\/2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u00e1ng \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2021 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u01b0\u1eddng l\u1ec7, <strong><em>WeAreSocial &amp; HootSuite<\/em><\/strong> \u0111\u00e3 c\u00f4ng b\u1ed1 b\u1ea3n b\u00e1o c\u00e1o s\u1ed1 li\u1ec7u th\u00e1ng 01\/2021 v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng Digital th\u1ebf gi\u1edbi n\u00f3i chung v\u00e0 Vi\u1ec7t Nam n\u00f3i ri\u00eang.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady xu h\u01b0\u1edbng Digital t\u1ea1i Vi\u1ec7t Nam cho \u0111\u1ebfn th\u00e1ng \u0111\u1ea7u n\u0103m c\u00f3 g\u00ec thay \u0111\u1ed5i? H\u00e3y c\u00f9ng Hedima t\u00ecm hi\u1ec3u t\u00ecnh h\u00ecnh s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Vi\u1ec7t Nam trong th\u00e1ng \u0111\u1ea7u n\u0103m 2021 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#So_lieu_tong_quat_toan_cau\" >S\u1ed1 li\u1ec7u t\u1ed5ng qu\u00e1t to\u00e0n c\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#So_lieu_Viet_Nam\" >S\u1ed1 li\u1ec7u Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#1_Internet\" >1. Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#2_Phuong_tien_truyen_thong_xa_hoi\" >2. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#3_Dien_thoai_di_dong\" >3. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#4_Nen_tang_Thuong_mai_dien_tu\" >4. N\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-tong-quan-tinh-hinh-digital\/#5_Digital_Marketing\" >5. Digital Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"So_lieu_tong_quat_toan_cau\"><\/span><span style=\"color: #017ab7;\">S\u1ed1 li\u1ec7u t\u1ed5ng qu\u00e1t to\u00e0n c\u1ea7u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1edbi b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, c\u00f9ng \u0111i\u1ec3m qua m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u n\u1ed5i b\u1eadt v\u1ec1 t\u00ecnh h\u00ecnh Digital tr\u00ean to\u00e0n c\u1ea7u. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra b\u1ee9c tranh t\u1ed5ng qu\u00e1t v\u00e0 gi\u00fap c\u00e1c Marketer ph\u1ea7n n\u00e0o th\u1ea5y \u0111\u01b0\u1ee3c li\u1ec7u Vi\u1ec7t Nam c\u00f3 th\u1eadt s\u1ef1 \u0111ang h\u00f2a m\u00ecnh trong cu\u1ed9c \u0111ua \u0111\u1ea7y kh\u1ed1c li\u1ec7t n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo \u0111\u00f3, t\u00ednh t\u1edbi th\u00e1ng \u0111\u1ea7u n\u0103m 2021, th\u1ebf gi\u1edbi c\u00f3 4,66 t\u1ef7 ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng Internet (chi\u1ebfm 59,5% so v\u1edbi t\u1ed5ng d\u00e2n s\u1ed1), trong khi l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn con s\u1ed1 4,20 t\u1ef7 ng\u01b0\u1eddi, t\u0103ng 13,2% (x\u1ea5p x\u1ec9 490 tri\u1ec7u ng\u01b0\u1eddi) so v\u1edbi th\u00e1ng 1 n\u0103m ngo\u00e1i. C\u1ee5 th\u1ec3, Facebook, Youtube v\u00e0 Whatsapp l\u00e0 3 n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ed5ng qu\u00e1t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u00ean nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet to\u00e0n c\u1ea7u trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 &#8211; 64 v\u00e0 cho ra k\u1ebft qu\u1ea3 nh\u01b0 sau: 81,5% ng\u01b0\u1eddi t\u00ecm ki\u1ebfm Online s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, trong \u0111\u00f3 c\u00f3 \u0111\u1ebfn 76.8% \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng Online.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"So_lieu_Viet_Nam\"><\/span><span style=\"color: #017ab7;\">S\u1ed1 li\u1ec7u Vi\u1ec7t Nam<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Theo c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t, t\u00ednh \u0111\u1ebfn hi\u1ec7n nay, t\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u1ea1t 97,75 tri\u1ec7u d\u00e2n (+0,9%), v\u1edbi t\u1ef7 l\u1ec7 gi\u1edbi t\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i c\u00e2n b\u1eb1ng v\u00e0 \u0111\u1ed9 tu\u1ed5i trung b\u00ecnh l\u00e0 32.7. Tuy v\u1eady, s\u1ed1 thu\u00ea bao di \u0111\u1ed9ng l\u00ean t\u1edbi 154,4 tri\u1ec7u (chi\u1ebfm 157,9% so v\u1edbi d\u00e2n s\u1ed1 Vi\u1ec7t Nam), 68,72 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet (+0,8%) v\u00e0 72 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i (+10,8%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1edf h\u1eefu thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 97%, laptop\/m\u00e1y t\u00ednh b\u00e0n l\u00e0 66,1%, m\u00e1y t\u00ednh b\u1ea3ng l\u00e0 31,9%. V\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb nhi\u1ec1u nh\u01b0 v\u1eady, d\u1ef1 \u0111o\u00e1n r\u1eb1ng c\u00f3 3 ho\u1ea1t \u0111\u1ed9ng ng\u01b0\u1eddi d\u00e2n d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t trong m\u1ed9t ng\u00e0y bao g\u1ed3m <\/span><b><i>s\u1eed d\u1ee5ng Internet, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 xem truy\u1ec1n h\u00ecnh<\/i><\/b><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng con s\u1ed1 \u201cbi\u1ebft n\u00f3i\u201d n\u00e0y cho th\u1ea5y m\u1ee9c \u0111\u1ed9 x\u00e2m nh\u1eadp c\u1ee7a Internet c\u0169ng nh\u01b0 l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng Digital v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam l\u00e0 v\u00f4 c\u00f9ng l\u1edbn v\u00e0 ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u ng\u1eebng l\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng Digital \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u00e1ng 01\/2021.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Internet\"><\/span><span style=\"color: #017ab7;\">1. Internet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o, c\u00f3 t\u1edbi 68,72 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb (70,3% d\u00e2n s\u1ed1), t\u0103ng 551 ngh\u00ecn (+0,8%), trong \u0111\u00f3 th\u1eddi gian m\u1ed7i ng\u01b0\u1eddi b\u1ecf ra cho vi\u1ec7c s\u1eed d\u1ee5ng Internet l\u00e0<\/span> <span style=\"font-weight: 400;\">6 ti\u1ebfng 47 ph\u00fat (chi\u1ebfm h\u01a1n 25% th\u1eddi gian trong ng\u00e0y), \u0111\u00e2y qu\u1ea3 th\u1ef1c l\u00e0 m\u1ed9t con s\u1ed1 kh\u00e1 l\u1edbn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi s\u1eed d\u1ee5ng Internet, 97,6% ng\u01b0\u1eddi d\u00f9ng Internet xem video online, 61,2% xem vlog, 73,2% s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn, 44,4% nghe nh\u1ea1c radio v\u00e0 37,9% nghe\/ xem podcast. <\/span><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c xu h\u01b0\u1edbng m\u1edbi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00f3n nh\u1eadn v\u00e0 \u1ee9ng d\u1ee5ng ng\u00e0y m\u1ed9t nhi\u1ec1u. C\u1ee5 th\u1ec3, 44,4% l\u01b0\u1ee3t s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, 14,2% ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb nh\u00e0 th\u00f4ng minh\u2026.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2761 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/Bao-cao-tong-quan-tinh-hinh-digital-tai-thi-truong-Viet-Nam-den-thang-1.png\" alt=\"Tinh hinh su dung Internet tai thi truong Viet Nam\" width=\"600\" height=\"333\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Phuong_tien_truyen_thong_xa_hoi\"><\/span><span style=\"color: #017ab7;\">2. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, Vi\u1ec7t Nam c\u00f3 72 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (t\u0103ng 7 tri\u1ec7u so v\u1edbi n\u0103m ngo\u00e1i &#8211; t\u01b0\u01a1ng \u1ee9ng v\u1edbi 11%) v\u00e0 chi\u1ebfm 73,7% d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc, v\u1edbi th\u1eddi gian trung b\u00ecnh l\u00e0 2 ti\u1ebfng 21 ph\u00fat. Kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1ea3i tr\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i c\u00f2n mang l\u1ea1i kh\u00e1 nhi\u1ec1u l\u1ee3i \u00edch trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n v\u1edbi 62,6% ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u v\u00e0 55,9% ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0o m\u1ee5c \u0111\u00edch c\u00f4ng vi\u1ec7c. M\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb kh\u00e1c c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t v\u00e0i b\u1ea1n b\u1ea5t ng\u1edd ch\u00ednh l\u00e0 m\u1ed7i ng\u01b0\u1eddi d\u00f9ng Internet trung b\u00ecnh s\u1edf h\u1eefu 9.9 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh v\u1eabn c\u00f2n v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p c\u00f9ng v\u1edbi l\u1ec7nh gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, Youtube \u0111\u00e3 v\u01b0\u1ee3t m\u1eb7t \u00f4ng l\u1edbn Facebook \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t, c\u00e1c v\u1ecb tr\u00ed ti\u1ebfp theo l\u1ea7n l\u01b0\u1ee3t l\u00e0 Zalo, Facebook Messenger v\u00e0 Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c s\u1ed1 li\u1ec7u Marketer c\u1ea7n quan t\u00e2m v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87,3% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00e1c qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">68,1% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00e1c qu\u1ea3ng c\u00e1o Messenger c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61,6% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00e1c qu\u1ea3ng c\u00e1o Youtube c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12,2% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00e1c qu\u1ea3ng c\u00e1o Instagram c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5,2% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00e1c qu\u1ea3ng c\u00e1o LinkedIn c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1,6% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00e1c qu\u1ea3ng c\u00e1o Twitter c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Dien_thoai_di_dong\"><\/span><span style=\"color: #017ab7;\">3. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 g\u1ea5p 1,58 d\u00e2n s\u1ed1 n\u01b0\u1edbc ta hi\u1ec7n nay (154,4 tri\u1ec7u thu\u00ea bao) v\u1edbi t\u1ed5ng s\u1ed1 ti\u1ec1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf ra cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong n\u0103m 2020 l\u00e0 $290 tri\u1ec7u. Trong \u0111\u00f3 89% l\u00e0 thu\u00ea bao tr\u1ea3 tr\u01b0\u1edbc v\u00e0 64% thu\u00ea bao c\u00f3 k\u1ebft n\u1ed1i t\u1eeb 3G-5G.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm t\u1ef7 l\u1ec7 cao nh\u1ea5t (l\u1ea7n l\u01b0\u1ee3t l\u00e0 94,7% v\u00e0 94,5%). Theo sau l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed v\u00e0 xem video (83,4%), b\u1ea3n \u0111\u1ed3 (72,4%), mua s\u1eafm (68,5%), nghe nh\u1ea1c (58,0%), ch\u01a1i game (57,2%), ng\u00e2n h\u00e0ng (40,1%), s\u1ee9c kh\u1ecfe (24,4%) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 h\u1eb9n h\u00f2 (10,7%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u1ea7n l\u01b0\u1ee3t l\u00e0 3 b\u00e1o c\u00e1o v\u1ec1 c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng theo 3 ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c We Are Social v\u00e0 Hootsuite nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top c\u00e1c \u1ee9ng d\u1ee5ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng nh\u1ea5t <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2762 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/Bao-cao-tong-quan-tinh-hinh-digital-tai-thi-truong-Viet-Nam-den-thang-2.png\" alt=\"Top c\u00e1c \u1ee9ng d\u1ee5ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng nh\u1ea5t\" width=\"600\" height=\"338\" \/><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top c\u00e1c \u1ee9ng d\u1ee5ng nhi\u1ec1u l\u01b0\u1ee3t download nh\u1ea5t <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2765 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/Bao-cao-tong-quan-tinh-hinh-digital-tai-thi-truong-Viet-Nam-den-thang-4.png\" alt=\"B\u00e1o c\u00e1o Top c\u00e1c \u1ee9ng d\u1ee5ng nhi\u1ec1u l\u01b0\u1ee3t download nh\u1ea5t\u00a0\" width=\"600\" height=\"332\" \/><\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Nen_tang_Thuong_mai_dien_tu\"><\/span><span style=\"color: #017ab7;\">4. N\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh Covid v\u1eabn c\u00f2n ho\u00e0nh h\u00e0nh, kinh t\u1ebf ch\u1ecbu nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. Th\u1ebf nh\u01b0ng, nh\u00e2n c\u01a1 h\u1ed9i \u0111\u00f3, n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam l\u1ea1i n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng v\u1edbi nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea b\u00e1o c\u00e1o, 30,8% ng\u01b0\u1eddi Vi\u1ec7t Nam tr\u00ean 15 tu\u1ed5i c\u00f3 t\u00e0i kho\u1ea3n v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, trong \u0111\u00f3 4,1% s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng, 33% s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 thanh to\u00e1n di \u0111\u1ed9ng v\u00e0 82,4% ng\u01b0\u1eddi d\u00f9ng Internet chi ti\u1ec1n cho c\u00e1c n\u1ed9i dung Digital (Ebook, Download nh\u1ea1c,&#8230;).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 Consumer Goods (B2C): $132 l\u00e0 s\u1ed1 ti\u1ec1n m\u1ed7i ng\u01b0\u1eddi Vi\u1ec7t b\u1ecf ra \u0111\u1ec3 mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng trong n\u0103m 2020. \u0110\u1ed3ng th\u1eddi, b\u00e1o c\u00e1o c\u00f2n ch\u1ec9 ra l\u01b0\u1ee3ng c\u1ee5 th\u1ec3 chi cho t\u1eebng ng\u00e0nh h\u00e0ng, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3,18 t\u1ef7 d\u00e0nh cho du l\u1ecbch, di chuy\u1ec3n v\u00e0 nh\u00e0 \u1edf (-40,5%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1,57 t\u1ef7 d\u00e0nh cho thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed (+32,6%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1,44 t\u1ef7 d\u00e0nh cho th\u1eddi trang v\u00e0 s\u1eafc \u0111\u1eb9p (+37,2%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1,09 t\u1ef7 d\u00e0nh cho \u0111\u1ed3 gia d\u1ee5ng v\u00e0 n\u1ed9i th\u1ea5t (+33,6%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1,02 t\u1ef7 d\u00e0nh cho th\u1ef1c ph\u1ea9m v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (+45,9%)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c \u1ee9ng d\u1ee5ng g\u1ecdi xe ch\u1ea1m m\u1ed1c 38,8%, c\u00e1c d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n online l\u00e0 56% v\u00e0 s\u1ed1 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m online tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh chi\u1ebfm 56,5%.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Digital_Marketing\"><\/span><span style=\"color: #017ab7;\">5. Digital Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t d\u1ef1a tr\u00ean nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet t\u1eeb 16 &#8211; 64 tu\u1ed5i:<\/span><\/p>\n<p><b><i>V\u1ec1 Brand Discovery:<\/i><\/b><span style=\"font-weight: 400;\"> \u0110a s\u1ed1 ng\u01b0\u1eddi Vi\u1ec7t kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u00f4ng qua hai k\u00eanh ch\u00ednh l\u00e0 C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search Engines) v\u1edbi 37% v\u00e0 Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh (Ads on Television) v\u1edbi 36.2%.<\/span><\/p>\n<p><b><i>V\u1ec1 Brand Research: <\/i><\/b><span style=\"font-weight: 400;\">K\u00eanh t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (Social Networks) v\u1edbi 62.6%, \u0111\u1ee9ng th\u1ee9 hai l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search Engines) v\u1edbi 56.6% v\u00e0 th\u1ee9 3 l\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Consumer Reviews) v\u1edbi 40%.<\/span><\/p>\n<p><b><i>V\u1ec1 Total Digital Ad Spend:<\/i><\/b><span style=\"font-weight: 400;\"> B\u1ea5t ch\u1ea5p Covid-19, t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o ng\u00e0nh digital n\u0103m 2020 \u01b0\u1edbc t\u00ednh kho\u1ea3ng $290 tri\u1ec7u, t\u0103ng 9,2% so v\u1edbi n\u0103m 2019.<\/span><\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Digital c\u0169ng \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o theo s\u1ed1 li\u1ec7u nh\u01b0 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2766 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/Bao-cao-tong-quan-tinh-hinh-digital-tai-thi-truong-Viet-Nam-den-thang-3-1.png\" alt=\"Bao cao gia tri tang truong thi truong quang cao Digital\" width=\"600\" height=\"338\" \/><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b3feb97fd4005716515' value='6a20b3feb97fd4005716515'><input type='hidden' id='bg-show-more-text-6a20b3feb97fd4005716515' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b3feb97fd4005716515' value='Show Less'><a id='bg-showmore-action-6a20b3feb97fd4005716515' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b3feb97fd4005716515' >\n<p><a href=\"https:\/\/datareportal.com\/search?q=vietnam&amp;fbclid=IwAR2i95xu-OPo9630qaGxfsW7uMTQjQKgT5UVuFY0udpgaCwbQSnW4JxEkPI\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/datareportal.com\/search?q=vietnam&amp;fbclid=IwAR2i95xu-OPo9630qaGxfsW7uMTQjQKgT5UVuFY0udpgaCwbQSnW4JxEkPI<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2021 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u01b0\u1eddng l\u1ec7, WeAreSocial &#038; HootSuite \u0111\u00e3 c\u00f4ng b\u1ed1 b\u1ea3n b\u00e1o c\u00e1o s\u1ed1 li\u1ec7u th\u00e1ng 01\/2021 v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng Digital th\u1ebf gi\u1edbi n\u00f3i chung v\u00e0 Vi\u1ec7t Nam n\u00f3i ri\u00eang&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[22,110,121],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-report","tag-bao-cao","tag-thi-truong-viet-nam","tag-xu-huong-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2009"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}