{"id":634,"date":"2021-02-21T07:50:00","date_gmt":"2021-02-21T00:50:00","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=634"},"modified":"2021-02-21T07:50:00","modified_gmt":"2021-02-21T00:50:00","slug":"3-mo-hinh-content-marketing-quan-trong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/","title":{"rendered":"3 m\u00f4 h\u00ecnh content marketing quan tr\u1ecdng m\u00e0 marketer c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">C\u00e1c m\u00f4 h\u00ecnh content marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 marketer c\u00f3 th\u1ec3 \u0111em \u00fd t\u01b0\u1edfng tri\u1ec3n khai m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng. Tuy nhi\u00ean vi\u1ec7c c\u00f3 qu\u00e1 nhi\u1ec1u m\u00f4 h\u00ecnh nh\u01b0 th\u1ebf c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 kh\u00f4ng bi\u1ebft l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0o ph\u00f9 h\u1ee3p cho l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. C\u00f9ng HEDIMA \u0111i\u1ec3m qua 3 m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n, d\u1ec5 \u00e1p d\u1ee5ng v\u00e0 ph\u00f9 h\u1ee3p cho c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m v\u1ec1 content.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#1_AIDA_%E2%80%93_Mo_hinh_content_marketing_cho_khach_hang_chua_co_nhan_thuc_ve_san_pham\" >1. AIDA &#8211; M\u00f4 h\u00ecnh content marketing cho kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#A_%E2%80%93_Attention_Gay_chu_y_voi_khach_hang\" >A \u2013 Attention: G\u00e2y ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#I_%E2%80%93_Interest_Cung_cap_thong_tin_truc_quan\" >I \u2013 Interest: Cung c\u1ea5p th\u00f4ng tin tr\u1ef1c quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#D_%E2%80%93_Desire_Thuc_day_khach_hang_thich_san_phamdich_vu\" >D \u2013 Desire: Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u00edch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#A_%E2%80%93_Action_Keu_goi_hanh_dong\" >A \u2013 Action: K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#Vi_du_San_pham_khau_trang\" >V\u00ed d\u1ee5: S\u1ea3n ph\u1ea9m kh\u1ea9u trang<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#2_PAS_%E2%80%93_Mo_hinh_content_marketing_cho_nhom_khach_hang_da_co_nhan_thuc_ve_san_pham\" >2. PAS &#8211; M\u00f4 h\u00ecnh content marketing cho nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#P_%E2%80%93_Problem_Trinh_bay_van_de\" >P \u2013 Problem: Tr\u00ecnh b\u00e0y\u00a0v\u1ea5n \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#A_%E2%80%93_Agitate_Khuay_dong_kich_dong\" >A \u2013 Agitate: Khu\u1ea5y \u0111\u1ed9ng, k\u00edch \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#S_%E2%80%93_Solution_Giai_phap\" >S \u2013 Solution: Gi\u1ea3i ph\u00e1p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#Vi_du_Quang_cao_nuoc_tuong\" >V\u00ed d\u1ee5: Qu\u1ea3ng c\u00e1o n\u01b0\u1edbc t\u01b0\u01a1ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#3_RACE_%E2%80%93_Mo_hinh_content_marketing_moi\" >3. RACE &#8211; M\u00f4 h\u00ecnh content marketing m\u1edbi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#R_%E2%80%93_Reach_Tiep_can_khach_hang\" >R \u2013 Reach: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#A_%E2%80%93_Act_Khich_le_khach_hang_dong_gop_va_chia_se\" >A \u2013 Act: Kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p v\u00e0 chia s\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#C_%E2%80%93_Convert_Chung_minh_gia_tri_va_dua_den_chuyen_doi\" >C \u2013 Convert: Ch\u1ee9ng minh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0a \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/3-mo-hinh-content-marketing-quan-trong\/#E_%E2%80%93_Engage_Cung_co_su_ung_ho_cua_khach_hang\" >E \u2013 Engage: C\u1ee7ng c\u1ed1 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_AIDA_%E2%80%93_Mo_hinh_content_marketing_cho_khach_hang_chua_co_nhan_thuc_ve_san_pham\"><\/span>1. AIDA &#8211; M\u00f4 h\u00ecnh content marketing cho kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi vi\u1ebft content, marketer lu\u00f4n mu\u1ed1n kh\u01a1i g\u1ee3i t\u00f2 m\u00f2 v\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc h\u00e0nh \u0111\u1ed9ng theo mong mu\u1ed1n c\u1ee7a m\u00ecnh. Theo \u0111\u00f3, m\u00f4 h\u00ecnh content marketing AIDA s\u1ebd l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o gi\u00fap b\u1ea1n nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u1ea5y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a Elias.St.Elmo v\u00e0o n\u0103m 1948, AIDA c\u00f3 th\u1ec3 xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c copywriting chu\u1ea9n l\u00e2u \u0111\u1eddi cho h\u1ea7u h\u1ebft h\u00ecnh th\u1ee9c marketing. AIDA l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ph\u1ec5u marketing g\u1ed3m 4 y\u1ebfu t\u1ed1 <span style=\"color: #017ab7;\">Attention<\/span> (Thu h\u00fat), <span style=\"color: #017ab7;\">Interest<\/span> (Th\u00edch th\u00fa), <span style=\"color: #017ab7;\">Desire<\/span> (Khao kh\u00e1t) v\u00e0 <span style=\"color: #017ab7;\">Action<\/span> (H\u00e0nh \u0111\u1ed9ng).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Attention_Gay_chu_y_voi_khach_hang\"><\/span><span style=\"color: #017ab7;\">A \u2013 Attention: G\u00e2y ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, n\u00f3 quy\u1ebft \u0111\u1ecbnh xem ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 quan t\u00e2m \u0111\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft ch\u00ednh l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t trong b\u01b0\u1edbc n\u00e0y. N\u1ed9i dung mu\u1ed1n g\u00e2y ch\u00fa \u00fd c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb m\u1ea1nh m\u1ebd v\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00e2y t\u00f2 m\u00f2 hay c\u00e1c c\u00e2u gi\u1eadt t\u00edt. Ngo\u00e0i ra, marketer c\u00f3 th\u1ec3 d\u00f9ng k\u00e8m c\u00e1c n\u1ed9i dung c\u00f3 t\u00ednh tr\u1ef1c quan cao nh\u01b0 h\u00ecnh \u1ea3nh, video, infographic\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-761\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/131069774_726341708291098_7765094374039406751_o-1400x703.jpg\" alt=\"\" \/>\n<figcaption><em>M\u1ed9t d\u1ea1ng h\u00ecnh \u1ea3nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ed9t \u1ee8ng d\u1ee5ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/em><\/figcaption>\n<\/figure>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"I_%E2%80%93_Interest_Cung_cap_thong_tin_truc_quan\"><\/span>I \u2013 Interest: Cung c\u1ea5p th\u00f4ng tin tr\u1ef1c quan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sau m\u1edf \u0111\u1ea7u g\u00e2y \u0111\u01b0\u1ee3c ch\u00fa \u00fd, marketer c\u1ea7n \u0111\u01b0a ra nhi\u1ec1u th\u00f4ng tin h\u01a1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m. N\u1ed9i dung \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00edch th\u00fa th\u01b0\u1eddng l\u00e0 nh\u1eefng n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u00e1c c\u00e2u h\u1ecfi m\u00e0 h\u1ecd ch\u01b0a gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 xoay quanh ch\u1ee7 \u0111\u1ec1 h\u01b0\u1edbng d\u1eabn, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, x\u1eed l\u00fd l\u1ed7i\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea7n l\u01b0u \u00fd \u0111\u01b0a ra c\u00e1c th\u00f4ng tin \u0111\u01b0a ra ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 marketer s\u1eed d\u1ee5ng \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd, tuy\u1ec7t \u0111\u1ed1i tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p \u201ctreo \u0111\u1ea7u d\u00ea, b\u00e1n th\u1ecbt ch\u00f3\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-637 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/aida-mo-hinh-content-marketing.jpg\" alt=\"m\u00f4 h\u00ecnh Content marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"D_%E2%80%93_Desire_Thuc_day_khach_hang_thich_san_phamdich_vu\"><\/span>D \u2013 Desire: Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u00edch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u1ea7n t\u1eadp trung \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 m\u1ecdi kh\u00eda c\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mang \u0111\u1ebfn \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng \u201ckhao kh\u00e1t\u201d v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi khai th\u00e1c tri\u1ec7t \u0111\u1ec3 c\u00e1c insight v\u00e0 \u0111a d\u1ea1ng h\u00f3a th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhi\u1ec1u nhu c\u1ea7u kh\u00e1c nhau. Khi n\u1ed9i dung b\u1eaft tr\u00fang v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n gi\u1ea3i quy\u1ebft th\u00ec b\u1ea1n m\u1edbi d\u1ec5 \u0111\u01b0a h\u1ecd \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Action_Keu_goi_hanh_dong\"><\/span>A \u2013 Action: K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTA l\u00e0 n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t trong giai \u0111o\u1ea1n n\u00e0y. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng v\u0103n phong m\u1ea1nh m\u1ebd v\u00e0 mang t\u00ednh thuy\u1ebft ph\u1ee5c cao \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c. H\u00e3y \u0111\u01b0a ra ph\u01b0\u01a1ng th\u1ee9c r\u00f5 r\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Vi_du_San_pham_khau_trang\"><\/span><em>V\u00ed d\u1ee5:<\/em> S\u1ea3n ph\u1ea9m kh\u1ea9u trang<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attention: [MUA 1 T\u1eb6NG 1] MUA M\u1ed8T H\u1ed8P KH\u1ea8U TRANG V\u1ea2I T\u1eb6NG K\u00c8M 1 CHAI N\u01af\u1edaC R\u1eecA TAY<\/li>\n<li>Interest:\n<ul>\n<li>T\u1ea1i sao b\u1ea1n n\u00ean c\u00e2n nh\u1eafc ch\u00fang t\u00f4i? N\u0103m COVID th\u1ee9 hai mang \u0111\u1ebfn m\u1ed9t s\u1ed1 b\u1ea5t ng\u1edd v\u00e0o d\u1ecbp n\u0103m m\u1edbi, nhi\u1ec1u c\u01a1 s\u1edf thu gom b\u1eaft \u0111\u1ea7u \u0111\u1ea9y gi\u00e1 kh\u1ea9u trang l\u00ean cao. Ch\u00fang t\u00f4i cam k\u1ebft gi\u00e1 c\u1ea3 ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<ul>\n<li>B\u1ea3o v\u1ec7 h\u00f4 h\u1ea5p l\u00e0 ch\u01b0a \u0111\u1ee7, ch\u00fang t\u00f4i th\u00e2n t\u1eb7ng n\u01b0\u1edbc r\u1eeda tay \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo c\u00f4ng th\u1ee9c chu\u1ea9n CDC, nh\u00e0 m\u00e1y \u0111\u1ea1t chu\u1ea9n GMP \u0111\u1ea3m b\u1ea3o an to\u00e0n m\u00f9a d\u1ecbch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desire: S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n. Ch\u1ec9 d\u00e0nh cho 100 kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean!<\/li>\n<li>Action: B\u1ea5m \u0111\u00e2y \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_PAS_%E2%80%93_Mo_hinh_content_marketing_cho_nhom_khach_hang_da_co_nhan_thuc_ve_san_pham\"><\/span>2. PAS &#8211; M\u00f4 h\u00ecnh content marketing cho nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PAS l\u00e0 m\u00f4 h\u00ecnh content marketing c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng cho nhi\u1ec1u lo\u1ea1i h\u00ecnh marketing kh\u00e1c nhau, t\u1eeb t\u1edd r\u01a1i, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ebfn c\u00e1c b\u00e0i PR, b\u00e0i qu\u1ea3ng c\u00e1o FB hay th\u1eadm ch\u00ed l\u00e0 k\u1ecbch b\u1ea3n <a href=\"https:\/\/hedima.vn\/journey\/tvc-la-gi\/\">TVC<\/a>. C\u00f4ng th\u1ee9c PAS kh\u00e1 tinh g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng trong nhi\u1ec1u t\u00ecnh hu\u1ed1ng. PAS g\u1ed3m 3 y\u1ebfu t\u1ed1: <span style=\"color: #017ab7;\">Problem<\/span> (V\u1ea5n \u0111\u1ec1), <span style=\"color: #017ab7;\">Agitate<\/span> (G\u00e2y k\u00edch \u0111\u1ed9ng) v\u00e0<span style=\"color: #017ab7;\"> Solve<\/span> (Gi\u1ea3i ph\u00e1p).<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"P_%E2%80%93_Problem_Trinh_bay_van_de\"><\/span>P \u2013 Problem: Tr\u00ecnh b\u00e0y\u00a0v\u1ea5n \u0111\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i, t\u1eeb \u0111\u00f3 n\u00eau l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a v\u1ea5n \u0111\u1ec1. B\u1ea1n ph\u1ea3i kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u01a1i g\u1ee3i c\u00e0ng nhi\u1ec1u b\u1ea1n c\u00e0ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c b\u1ea1n hi\u1ec3u h\u1ecd v\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng b\u1ea1n. N\u1ed9i dung c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u201cch\u1ea5n \u0111\u1ed9ng\u201d, c\u00e2u chuy\u1ec7n \u201cnh\u1ee9c nh\u1ed1i\u201d \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed nh\u1eafc \u0111\u1ebfn.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Agitate_Khuay_dong_kich_dong\"><\/span>A \u2013 Agitate: Khu\u1ea5y \u0111\u1ed9ng, k\u00edch \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, marketer c\u1ea7n ph\u1ea3i l\u00e0m cho v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng, \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o c\u1ea3m x\u00fac. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o m\u00ecnh s\u1ebd ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c s\u1ef1 k\u00edch \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi h\u00e3y m\u1edf cho kh\u00e1ch h\u00e0ng m\u1ed9t l\u1ed1i tho\u00e1t. N\u1ed9i dung c\u00f3 th\u1ec3 t\u1eeb c\u00e1c d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u00ean th\u1ee9 ba nh\u01b0 s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u, th\u00f4ng b\u00e1o t\u1eeb t\u1ed5 ch\u1ee9c, gi\u1edbi chuy\u00ean m\u00f4n, b\u00e1o c\u00e1o\u2026 \u0111\u1ec3 \u201ckhu\u1ea5y \u0111\u1ed9ng\u201d t\u00e2m tr\u00ed ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-638 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/pas-mo-hinh-content-marketing.jpg\" alt=\"m\u00f4 h\u00ecnh Content marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"S_%E2%80%93_Solution_Giai_phap\"><\/span>S \u2013 Solution: Gi\u1ea3i ph\u00e1p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi \u0111\u01b0a ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 \u201c\u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd\u201d ng\u01b0\u1eddi \u0111\u1ecdc, marketer c\u1ea7n \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. B\u1ea1n h\u00e3y ti\u1ebft l\u1ed9 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm, l\u00e0 th\u1ee9 duy nh\u1ea5t c\u00f3 th\u1ec3 ho\u00e1 gi\u1ea3i v\u1ea5n \u0111\u1ec1 tr\u1ea7m tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Vi_du_Quang_cao_nuoc_tuong\"><\/span><em>V\u00ed d\u1ee5: <\/em>Qu\u1ea3ng c\u00e1o n\u01b0\u1edbc t\u01b0\u01a1ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong><strong>\u00a0<\/strong>C\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c2u \u0111\u00e3 \u0111\u01b0a ra c\u00e1nh b\u00e1o v\u1ec1 c\u00e1c lo\u1ea1i n\u01b0\u1edbc t\u01b0\u01a1ng ch\u1ee9a ch\u1ea5t 3-MCPD c\u00f3 n\u1ed3ng \u0111\u1ed9 qu\u00e1 m\u1ee9c cho ph\u00e9p, c\u00f3 h\u1ea1i cho s\u1ee9c kho\u1ebb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>Agitate:<\/strong>\u00a0C\u00e1c t\u1ed5 ch\u1ee9c, hi\u1ec7p h\u1ed9i trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc cho bi\u1ebft ch\u1ea5t 3-MCPD l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh, khi\u1ebfn cho c\u01a1 th\u1ec3 d\u1ec5 b\u1ecb m\u1eafc b\u1ec7nh ung th\u01b0.<\/li>\n<li><strong>Solve:<\/strong><strong>\u00a0<\/strong>Ch\u00fang t\u00f4i cho ra \u0111\u1eddi lo\u1ea1i n\u01b0\u1edbc t\u01b0\u01a1ng m\u1edbi, an to\u00e0n v\u1edbi s\u1ee9c kho\u1ebb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u1edfng 1 t\u1ef7 \u0111\u1ed3ng cho ai t\u00ecm \u0111\u01b0\u1ee3c ch\u1ea5t 3-MCPD trong lo\u1ea1i n\u01b0\u1edbc t\u01b0\u01a1ng c\u1ee7a ch\u00fang t\u00f4i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_RACE_%E2%80%93_Mo_hinh_content_marketing_moi\"><\/span>3. RACE &#8211; M\u00f4 h\u00ecnh content marketing m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh content marketing RACE d\u01b0\u1edbi \u0111\u00e2y s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"R_%E2%80%93_Reach_Tiep_can_khach_hang\"><\/span>R \u2013 Reach: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh \u01b0u ti\u00ean t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi gi\u00fap lan t\u1ecfa doanh nghi\u1ec7p b\u1ea1n nhi\u1ec1u nh\u1ea5t. N\u1ed9i dung ph\u1ea3i th\u1eadt s\u1ef1 h\u1eefu \u00edch, li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 social listening, nghi\u00ean c\u1ee9u blog v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Act_Khich_le_khach_hang_dong_gop_va_chia_se\"><\/span>A \u2013 Act: Kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p v\u00e0 chia s\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u1ea7n x\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3, do m\u1ee5c ti\u00eau c\u1ee7a ph\u1ea7n n\u00e0y l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb n\u1ed9i dung. Marketer n\u00ean d\u00f9ng ng\u00f4n ng\u1eef th\u00e2n thi\u1ec7n, t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng, v\u00ec khi kh\u00e1ch h\u00e0ng s\u1ebd chia s\u1ebb n\u1ed9i dung m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y h\u1eefu \u00edch nh\u01b0ng d\u1ec5 hi\u1ec3u. C\u00f3 m\u1ed9t b\u1ed9 khung ri\u00eang cho n\u1ed9i dung c\u00f9ng ch\u1ee7 \u0111\u1ec1 ho\u1eb7c c\u00f9ng lo\u1ea1i s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ecdc th\u00eam nh\u1eefng b\u00e0i li\u00ean quan. Ngo\u00e0i ra, marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u \u0111\u1ed1 vui v\u00e0 c\u00e1c cu\u1ed9c thi \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-640 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/race-mo-hinh-content-marketing-1-800x800.jpg\" alt=\"m\u00f4 h\u00ecnh Content marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"C_%E2%80%93_Convert_Chung_minh_gia_tri_va_dua_den_chuyen_doi\"><\/span>C \u2013 Convert: Ch\u1ee9ng minh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0a \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ed9i dung c\u1ea7n ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Marketer c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1i sao ng\u01b0\u1eddi xem c\u1ea7n \u0111\u0103ng k\u00ed t\u00e0i kho\u1ea3n m\u1edbi, theo d\u00f5i hay k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n?<\/li>\n<li>Nh\u1eefng \u0111i\u1ec1u h\u1ecd c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u01b0\u1ee3c tham gia offline (tham d\u1ef1 h\u1ed9i th\u1ea3o ho\u1eb7c gh\u00e9 c\u1eeda h\u00e0ng) hay online (tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n ho\u1eb7c trang Facebook)?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y gi\u1eef cho nh\u1eefng CTA (k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt, li\u00ean quan v\u00e0 gi\u00e1 tr\u1ecb. H\u00e3y \u0111\u1ec3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c t\u1ef1 nhi\u00ean v\u00e0 ti\u1ec7n l\u1ee3i, gi\u00e1 tr\u1ecb. T\u1ea1o ra nh\u1eefng lo\u1ea1i khuy\u1ebfn m\u00e3i ch\u1ec9 c\u00f3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 voucher ho\u1eb7c nh\u01b0ng th\u00f4ng b\u00e1o \u0111\u1eb7c bi\u1ec7t ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean Twitter ho\u1eb7c Facebook \u2013 v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c ch\u00fang th\u00f4ng qua email ho\u1eb7c brochure.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"E_%E2%80%93_Engage_Cung_co_su_ung_ho_cua_khach_hang\"><\/span>E \u2013 Engage: C\u1ee7ng c\u1ed1 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer n\u00ean c\u1ed1 g\u1eafng \u0111\u1ec3 c\u00f3 nhi\u1ec1u b\u00ecnh lu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 feedback t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n bao g\u1ed3m m\u1ea1ng x\u00e3 h\u1ed9i \u2013 sau \u0111\u00f3 t\u1ed5ng h\u1ee3p v\u00e0 cho kh\u00e1ch h\u00e0ng xem \u0111\u1ec3 c\u1ee7ng c\u1ed1 uy t\u00edn. Vi\u1ec7c \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u01b0\u1edbc c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c r\u1ea5t l\u1edbn, nh\u01b0ng \u0111\u1eebng qu\u00ean th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 quay l\u1ea1i v\u00e0 chia s\u1ebb v\u1edbi b\u1ea1n tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu nh\u01b0 m\u00f4 h\u00ecnh content marketing AIDA c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00ec hai m\u00f4 h\u00ecnh content marketing PAS v\u00e0 RACE l\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e3 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, bi\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea3n th\u00e2n. S\u1ef1 th\u00e0nh b\u1ea1i n\u1eb1m \u1edf vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh content marketing trong chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/\">content marketing<\/a> c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n \u0111ang b\u1ed1i r\u1ed1i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, h\u00e3y li\u00ean h\u1ec7 HEDIMA \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn v\u00e0 mang l\u1ea1i th\u00e0nh c\u00f4ng cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh.<\/p>\n\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c29852a0e27071806771' value='6a3c29852a0e27071806771'><input type='hidden' id='bg-show-more-text-6a3c29852a0e27071806771' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c29852a0e27071806771' value='Show Less'><a id='bg-showmore-action-6a3c29852a0e27071806771' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c29852a0e27071806771' ><\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/seothetop.com\/seo-content\/aida-la-gi-157244.html\" target=\"_blank\" rel=\"noopener\">https:\/\/seothetop.com\/seo-content\/aida-la-gi-157244.html<\/a><\/li>\n<li><a href=\"https:\/\/eracontent.marketing\/cach-viet-content-marketing-hieu-qua-chuan-aida\/\" target=\"_blank\" rel=\"noopener\">https:\/\/eracontent.marketing\/cach-viet-content-marketing-hieu-qua-chuan-aida\/<\/a><\/li>\n<li><a href=\"https:\/\/kbi.vn\/aida-cong-thuc-viet-content-kinh-dien-trong-marketing-tu-a-toi-z.html\" target=\"_blank\" rel=\"noopener\">https:\/\/kbi.vn\/aida-cong-thuc-viet-content-kinh-dien-trong-marketing-tu-a-toi-z.html<\/a><\/li>\n<li><a href=\"https:\/\/blog.kalzen.com\/aida-trong-content-marketing-hoat-dong-nhu-the-nao\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/blog.kalzen.com\/aida-trong-content-marketing-hoat-dong-nhu-the-nao<\/a><\/li>\n<li><a href=\"https:\/\/ctagency.vn\/8-cau-truc-sang-tao-content-pho-bien\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/ctagency.vn\/8-cau-truc-sang-tao-content-pho-bien<\/a><\/li>\n<li><a href=\"https:\/\/gobranding.com.vn\/aida-la-gi-cach-ung-dung-aida-trong-marketing-online\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/gobranding.com.vn\/aida-la-gi-cach-ung-dung-aida-trong-marketing-online\/<\/a><\/li>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/12566-Problem-Agitate-Solve-Cong-thuc-copywriting-co-dien-nhung-hieu-qua\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandsvietnam.com\/12566-Problem-Agitate-Solve-Cong-thuc-copywriting-co-dien-nhung-hieu-qua<\/a><\/li>\n<li><a href=\"https:\/\/kieuthang.com\/chien-luoc-noi-dung-mo-hinh-race\/\" target=\"_blank\" rel=\"noopener\">https:\/\/kieuthang.com\/chien-luoc-noi-dung-mo-hinh-race\/<\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c m\u00f4 h\u00ecnh content marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 marketer c\u00f3 th\u1ec3 \u0111em \u00fd t\u01b0\u1edfng tri\u1ec3n khai m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng. Tuy nhi\u00ean vi\u1ec7c c\u00f3 qu\u00e1 nhi\u1ec1u m\u00f4 h\u00ecnh nh\u01b0 th\u1ebf c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 kh\u00f4ng bi\u1ebft l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0o ph\u00f9 h\u1ee3p cho l\u0129nh v\u1ef1c [&#8230;]\n","protected":false},"author":13,"featured_media":2197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[36],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2197"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}