{"id":607,"date":"2021-02-24T05:12:00","date_gmt":"2021-02-23T22:12:00","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=607"},"modified":"2021-02-24T05:12:00","modified_gmt":"2021-02-23T22:12:00","slug":"chien-luoc-dai-duong-xanh","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec? Li\u1ec7u c\u00f3 t\u1ed3n t\u1ea1i m\u00f4i tr\u01b0\u1eddng gi\u00e0u t\u00e0i nguy\u00ean, \u00edt c\u1ea1nh tranh?"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ea7n thu h\u1eb9p, vi\u1ec7c c\u1ea1nh tranh \u0111\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u00f9 l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec k\u1ebft qu\u1ea3 kinh doanh cao, nh\u1ea5t l\u00e0 v\u1edbi t\u00ecnh tr\u1ea1ng cung v\u01b0\u1ee3t c\u1ea7u trong nhi\u1ec1u ng\u00e0nh h\u00e0ng. \u0110\u1ec3 n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng, c\u00e1c c\u00f4ng ty c\u1ea7n ti\u1ebfn xa h\u01a1n th\u1ebf, h\u1ecd c\u1ea7n x\u00e2y d\u1ef1ng <strong><span style=\"color: #017ab7;\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh.<\/span><\/strong><\/p>\n<div class=\"wp-block-image\" style=\"text-align: center;\">\n<figure class=\"aligncenter size-large is-resized\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2862 size-medium\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/chien-luoc-dai-duong-xanh-4-600x424.jpg\" alt=\"\" width=\"600\" height=\"424\" \/><\/p>\n<p><em>C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<\/em><\/p>\n<\/figure>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#1_Chien_luoc_dai_duong_xanh_la_gi\" >1. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#11_Dinh_nghia\" >1.1. \u0110\u1ecbnh ngh\u0129a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#12_Dac_diem\" >1.2. \u0110\u1eb7c \u0111i\u1ec3m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#2_Nen_tang_cua_chien_luoc_dai_duong_xanh_doi_moi_gia_tri\" >2. N\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh: \u0111\u1ed5i m\u1edbi gi\u00e1 tr\u1ecb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#21_Thoi_diem_can_dieu_chinh_chien_luoc_dai_duong_xanh\" >2.1. Th\u1eddi \u0111i\u1ec3m c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#3_Phan_biet_chien_luoc_dai_duong_xanh_va_chien_luoc_dai_duong_do\" >3. Ph\u00e2n bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#31_Khai_niem\" >3.1. Kh\u00e1i ni\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#32_Dac_diem\" >3.2. \u0110\u1eb7c \u0111i\u1ec3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#33_Chien_luoc\" >3.3. Chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#34_Ket_qua\" >3.4. K\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/#4_Cac_buoc_xay_dung_chien_luoc_dai_duong_xanh\" >4. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_Chien_luoc_dai_duong_xanh_la_gi\"><\/span>1. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"11_Dinh_nghia\"><\/span>1.1. \u0110\u1ecbnh ngh\u0129a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea1i d\u01b0\u01a1ng xanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1, c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n h\u1ee9a h\u1eb9n l\u1ee3i nhu\u1eadn cao. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u1ea1nh tranh ho\u1eb7c s\u1ef1 c\u1ea1nh tranh l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"12_Dac_diem\"><\/span>1.2. \u0110\u1eb7c \u0111i\u1ec3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb kh\u00e1i ni\u1ec7m tr\u00ean c\u00f3 th\u1ec3 d\u1ec5 nh\u1eadn th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 gi\u00e0nh l\u1ea5y c\u00e1c nhu c\u1ea7u m\u1edbi<\/li>\n<li>Kh\u00f4ng t\u1ed3n t\u1ea1i c\u1ea1nh tranh trong \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/li>\n<li>Kh\u00f4ng \u0111\u1eb7t n\u1eb7ng \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 ho\u1eb7c kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i c\u1ea1nh tranh<\/li>\n<li>Chuy\u1ec3n h\u01b0\u1edbng ph\u00e1 v\u1ee1 c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb\/chi ph\u00ed, kh\u00f4ng c\u1ed1 c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb\/chi ph\u00ed<\/li>\n<li>Kh\u00f4ng \u0111\u1eb7t to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty theo m\u1ed9t h\u01b0\u1edbng theo \u0111u\u1ed5i s\u1ef1 kh\u00e1c bi\u1ec7t ho\u1eb7c chi ph\u00ed th\u1ea5p<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\" style=\"text-align: center;\">\n<figure class=\"aligncenter size-large is-resized\">\n<p><img decoding=\"async\" class=\"wp-image-2864 size-medium\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/chien-luoc-dai-duong-xanh-2-600x400.jpg\" alt=\"\" height=\"400\" \/><\/p>\n<\/figure>\n<\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Nen_tang_cua_chien_luoc_dai_duong_xanh_doi_moi_gia_tri\"><\/span>2. N\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh: \u0111\u1ed5i m\u1edbi gi\u00e1 tr\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 \u0111\u1ed5i m\u1edbi gi\u00e1 tr\u1ecb \u0111\u01b0\u01a1c coi l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00ec nh\u1edd n\u00f3 m\u00e0 c\u00f4ng ty chuy\u1ec3n t\u1eeb t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sang vi\u1ec7c l\u00e0m cho c\u1ea1nh tranh tr\u1edf n\u00ean kh\u00f4ng quan tr\u1ecdng n\u1eefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi ta v\u1eabn th\u01b0\u1eddng quan ni\u1ec7m r\u1eb1ng c\u00e1c c\u00f4ng ty ho\u1eb7c l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n cho kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed cao h\u01a1n, ho\u1eb7c l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ea5p v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn gi\u1eefa kh\u00e1c bi\u1ec7t h\u00f3a ho\u1eb7c chi ph\u00ed th\u1ea5p. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng c\u00f4ng ty \u0111i theo chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y theo \u0111u\u1ed5i \u0111\u1ed3ng th\u1eddi chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"21_Thoi_diem_can_dieu_chinh_chien_luoc_dai_duong_xanh\"><\/span>2.1. Th\u1eddi \u0111i\u1ec3m c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng trong kinh doanh l\u00e0: ph\u1ea7n l\u1edbn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh cu\u1ed1i c\u00f9ng r\u1ed3i c\u0169ng b\u1ecb b\u1eaft ch\u01b0\u1edbc. L\u00fac \u0111\u00f3 \u0111\u1ea1i d\u01b0\u01a1ng xanh d\u1ea7n b\u1ecb nhu\u1ed1m \u0111\u1ecf b\u1edfi s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111i sau. L\u00fac n\u00e0y c\u00f4ng ty c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh \u0111i\u1ec1u ch\u1ec9nh, c\u1ea3i ti\u1ebfn \u0110\u1ea1i d\u01b0\u01a1ng xanh b\u1eb1ng c\u00e1ch t\u00e1i \u0111\u1ed5i m\u1edbi gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng m\u1ecdi c\u00e1ch gi\u00e0nh gi\u1eadt th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00f4ng ty b\u1ea1n, b\u1ea1n th\u01b0\u1eddng ngay l\u1eadp t\u1ee9c ph\u1ea3n \u1ee9ng l\u1ea1i v\u00e0 c\u1ed1 g\u1eafng b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh. T\u1ea5t nhi\u00ean, theo l\u1ebd th\u00f4ng th\u01b0\u1eddng th\u00ec s\u1ef1 c\u1ea1nh tranh b\u1eaft \u0111\u1ea7u x\u1ea3y ra v\u00e0 ng\u00e0y m\u1ed9t gay g\u1eaft. \u0110\u1ec3 tr\u00e1nh c\u00e1i c\u1ea1m b\u1eaby n\u00e0y, b\u1ea1n c\u1ea7n gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c \u0111\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty tr\u00ean b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c gi\u00e1m s\u00e1t \u0111\u01b0\u1eddng gi\u00e1 tr\u1ecb nh\u01b0 v\u1eady c\u00f3 th\u1ec3 ch\u1ec9 ra cho b\u1ea1n bi\u1ebft khi n\u00e0o th\u00ec n\u00ean ti\u1ebfn h\u00e0nh t\u00e1i \u0111\u1ed5i m\u1edbi, khi n\u00e0o th\u00ec kh\u00f4ng. N\u00f3 c\u1ea3nh b\u00e1o b\u1ea1n khi n\u00e0o c\u1ea7n ti\u1ebfn t\u1edbi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh m\u1edbi khi \u0111\u01b0\u1eddng cong gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n d\u1ea7n h\u1ed9i t\u1ee5 v\u1edbi \u0111\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<div class=\"wp-block-image\" style=\"text-align: center;\">\n<figure class=\"aligncenter size-large is-resized\">\n<p><img decoding=\"async\" class=\"wp-image-2865 size-medium\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/chien-luoc-dai-duong-xanh-5-600x442.jpg\" alt=\"\" height=\"442\" \/><\/p>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c gi\u00e1m s\u00e1t \u0111\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u0169ng gi\u00fap c\u00f4ng ty b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t &#8220;\u0111\u1ea1i d\u01b0\u01a1ng xanh&#8221; m\u1edbi trong khi n\u00f3 v\u1eabn c\u00f2n nh\u1eefng nh\u00e1nh l\u1ee3i nhu\u1eadn l\u1edbn \u0111\u1ed5 v\u00e0o \u0111\u1ea1i d\u01b0\u01a1ng hi\u1ec7n t\u1ea1i. Khi \u0111\u01b0\u1eddng gi\u00e1 tr\u1ecb v\u1eabn c\u00f2n ph\u00e2n k\u1ef3, b\u1ea1n c\u1ea7n ch\u1ed1ng l\u1ea1i c\u00e1m d\u1ed7 c\u1ee7a vi\u1ec7c \u0111\u1ed5i m\u1edbi gi\u00e1 tr\u1ecb m\u1ed9t l\u1ea7n n\u1eefa. Thay v\u00ec th\u1ebf, n\u00ean t\u1eadp trung khai th\u00e1c, m\u1edf r\u1ed9ng, \u0111\u00e0o s\u00e2u nh\u1eefng h\u01b0\u1edbng kinh doanh hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch c\u1ea3i ti\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh v\u00e0 s\u1ef1 m\u1edf r\u1ed9ng v\u1ec1 \u0111\u1ecba l\u00fd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf theo quy m\u00f4 v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4ng ty n\u00ean &#8220;b\u01a1i&#8221; c\u00e0ng xa c\u00e0ng t\u1ed1t trong \u0111\u1ea1i d\u01b0\u01a1ng xanh hi\u1ec7n t\u1ea1i, <strong>bi\u1ebfn m\u00ecnh th\u00e0nh m\u1ee5c ti\u00eau li\u00ean t\u1ee5c di chuy\u1ec3n, b\u1ee9t ph\u00e1 h\u1eb3n kh\u1ecfi nh\u1eefng k\u1ebb b\u1eaft ch\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 khi\u1ebfn h\u1ecd n\u1ea3n l\u00f2ng trong su\u1ed1t qu\u00e1 tr\u00ecnh theo \u0111u\u1ed5i c\u00f4ng ty. <\/strong>M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a c\u00f4ng ty l\u00e0 ph\u1ea3i th\u1ed1ng tr\u1ecb \u0110\u1ea1i d\u01b0\u01a1ng xanh \u0111\u00f3 tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ea7u ti\u00ean c\u00e0ng l\u00e2u c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Phan_biet_chien_luoc_dai_duong_xanh_va_chien_luoc_dai_duong_do\"><\/span>3. Ph\u00e2n bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng, b\u1ecb l\u1ea5p \u0111\u1ea7y b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c khai th\u00e1c r\u1ea5t s\u00e2u. Trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf, c\u00e1c ranh gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 ch\u1ea5p nh\u1eadn, quy lu\u1eadt c\u1ea1nh tranh \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Khi \u0111\u00e3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea3y v\u00e0o th\u1ecb tr\u01b0\u1eddng, th\u1ecb tr\u01b0\u1eddng n\u00e0y s\u1ebd b\u1ecb ph\u00e2n kh\u00fac ra nh\u1ecf h\u01a1n. Do \u0111\u00f3, kh\u1ea3 n\u0103ng thu l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng s\u1ebd c\u00f3 \u0111i xu\u1ed1ng.<\/p>\n\n\n\n<div class=\"wp-block-image\" style=\"text-align: center;\">\n<figure class=\"aligncenter size-large is-resized\">\n<p><img decoding=\"async\" class=\"wp-image-2866 size-medium\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/chien-luoc-dai-duong-xanh-3-600x400.jpg\" alt=\"\" height=\"400\" \/><\/p>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf th\u1ec3 hi\u1ec7n qua c\u00e1c m\u1eb7t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Khai_niem\"><\/span><span style=\"color: #017ab7;\">3.1. Kh\u00e1i ni\u1ec7m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ed3n t\u1ea1i ng\u00e0y nay &#8211; kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 bi\u1ebft. \u0110\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng t\u1ed3n t\u1ea1i ng\u00e0y nay &#8211; kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Dac_diem\"><\/span><span style=\"color: #017ab7;\">3.2. \u0110\u1eb7c \u0111i\u1ec3m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea1nh tranh gay g\u1eaft trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n t\u1ea1i bi\u1ebfn \u0111\u1ea1i d\u01b0\u01a1ng th\u00e0nh m\u00e0u \u0111\u1ecf nh\u01b0 m\u00e1u. Do \u0111\u00f3 thu\u1eadt ng\u1eef &#8216;\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf&#8217;. Ch\u01b0a \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 v\u00e0 ch\u01b0a b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 c\u1ea1nh tranh, \u2018\u0111\u1ea1i d\u01b0\u01a1ng xanh\u2019 r\u1ea5t r\u1ed9ng l\u1edbn, s\u00e2u th\u1eb3m v\u00e0 m\u1ea1nh m\u1ebd v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Chien_luoc\"><\/span><span style=\"color: #017ab7;\">3.3. Chi\u1ebfn l\u01b0\u1ee3c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 <strong>c\u1ea1nh tranh<\/strong>. Khi kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u00f4ng \u0111\u00fac, c\u00e1c c\u00f4ng ty c\u1ea1nh tranh gay g\u1eaft \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn nhu c\u1ea7u h\u1ea1n ch\u1ebf h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh t\u1ea1o ra <strong>nhu c\u1ea7u m\u1edbi<\/strong>. C\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng kh\u00f4ng b\u1ecb ki\u1ec3m so\u00e1t h\u01a1n l\u00e0 tranh gi\u00e0nh l\u1ee3i nhu\u1eadn thu h\u1eb9p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Ket_qua\"><\/span><span style=\"color: #017ab7;\">3.4. K\u1ebft qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea1nh tranh trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i c\u00f3 t\u1ed5ng b\u1eb1ng kh\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng ph\u00e2n chia t\u00e0i s\u1ea3n hi\u1ec7n c\u00f3 gi\u1eefa c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7. Khi c\u1ea1nh tranh t\u0103ng l\u00ean, tri\u1ec3n v\u1ecdng v\u1ec1 l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u1ea3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1o ra \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 t\u1ed5ng kh\u00e1c kh\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u1eeba sinh l\u1eddi v\u1eeba nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"4_Cac_buoc_xay_dung_chien_luoc_dai_duong_xanh\"><\/span>4. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quy tr\u00ecnh 5 b\u01b0\u1edbc \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00e0nh c\u00f4ng m\u1ed9t \u200b\u200b\u0111\u1ea1i d\u01b0\u01a1ng xanh ngay c\u1ea3 trong l\u00f2ng \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf th\u1eabm:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>L\u1ef1a ch\u1ecdn \u0111\u00fang n\u01a1i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ea1i d\u01b0\u01a1ng xanh ph\u00f9 h\u1ee3p.<\/li>\n<li>Hi\u1ec3u r\u00f5 v\u1ec1 t\u00ecnh tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/li>\n<li>Kh\u00e1m ph\u00e1 nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n \u0111ang b\u1ecb h\u1ea1n ch\u1ebf do quy m\u00f4 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1m ph\u00e1 m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng kh\u00f4ng kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u00e1i t\u1ea1o l\u1ea1i ranh gi\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u01a1 h\u1ed9i thay th\u1ebf.<\/li>\n<li>L\u1ef1a ch\u1ecdn \u0111\u1ed9ng th\u00e1i<strong> blue ocean <\/strong>ph\u00f9 h\u1ee3p, ti\u1ebfn h\u00e0nh ki\u1ec3m tra th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng, ho\u00e0n thi\u1ec7n v\u00e0 kh\u1edfi \u0111\u1ed9ng d\u1ecbch chuy\u1ec3n.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 qu\u00e1 tr\u00ecnh n\u00e0y, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb vi\u1ec7c c\u1ea1nh tranh trong ng\u00e0nh hi\u1ec7n t\u1ea1i \u0111\u1ec3 chuy\u1ec3n sang t\u1eadp trung c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3i n\u00f4m na, n\u00f3 gi\u1ed1ng nh\u01b0 l\u00e0 b\u1ea1n chuy\u1ec3n t\u1eeb ng\u01b0\u1eddi \u0111\u1ecbnh c\u01b0 sang tr\u1edf th\u00e0nh ng\u01b0\u1eddi chuy\u00ean di c\u01b0 v\u00e0 d\u1ea7n h\u01b0\u1edbng t\u1edbi tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00ean phong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 6 nguy\u00ean t\u1eafc cho \u0111\u1ea1i d\u01b0\u01a1ng xanh marketer c\u1ea7n ch\u00fa \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nguy\u00ean t\u1eafc 1: X\u00e1c \u0111\u1ecbnh l\u1ea1i ranh gi\u1edbi th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Nguy\u00ean t\u1eafc 2: T\u1eadp trung v\u00e0o s\u01a1 \u0111\u1ed3 t\u1ed5ng th\u1ec3<\/li>\n<li>Nguy\u00ean t\u1eafc 3: V\u01b0\u01a1n ra ngo\u00e0i nh\u1eefng nhu c\u1ea7u hi\u1ec7n t\u1ea1i<\/li>\n<li>Nguy\u00ean t\u1eafc 4: \u0110\u01b0a ra tr\u00ecnh t\u1ef1 h\u1ee3p l\u00fd trong chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>Nguy\u00ean t\u1eafc 5: V\u01b0\u1ee3t qua nh\u1eefng r\u00e0o c\u1ea3n ch\u00ednh v\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c<\/li>\n<li>Nguy\u00ean t\u1eafc 6: X\u00e2y d\u1ef1ng qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n b\u00ean trong chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<\/ul>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra \u01b0u th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch ch\u1ecdn m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Cost Leadership: c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ecb v\u1edbi m\u1ee9c gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m v\u00e0 chi ph\u00ed li\u00ean quan \u1edf th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3. Khi \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 l\u1edbn h\u00e0ng v\u00e0 v\u1edbi gi\u00e1 trung b\u00ecnh v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u1edbn.<\/li>\n<li>Differentiation: c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 c\u00e1ch bi\u1ec7t m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c kh\u00f3 c\u1ea1nh tranh. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u1eddi gian giao h\u00e0ng, s\u1ef1 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp.<\/li>\n<li>Concentration: c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1eadp trung ngu\u1ed3n l\u1ef1c, s\u1ee9c m\u1ea1nh v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t ph\u00e2n kh\u00fac hay m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Tuy kh\u00e1 kh\u00f3 \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh n\u00e0y trong ng\u00e0nh<a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\"> marketing d\u01b0\u1ee3c ph\u1ea9m,<\/a> doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i theo \u0111u\u1ed5i v\u00e0 th\u1ef1c hi\u1ec7n ch\u1ec9 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. C\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 theo \u0111u\u1ed5i v\u00e0 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00f9ng l\u00fac 2 trong 3 chi\u1ebfn l\u01b0\u1ee3c n\u00f3i tr\u00ean. V\u00ed d\u1ee5 nh\u01b0 gi\u00e1 th\u00e0nh\/chi ph\u00ed th\u1ea5p v\u00e0 kh\u00e1c bi\u1ec7t, gi\u00e1 th\u00e0nh\/chi ph\u00ed th\u1ea5p v\u00e0 t\u1eadp trung. Khi \u0111\u00f3, r\u00f5 r\u00e0ng doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c297531d6f6083027267' value='6a3c297531d6f6083027267'><input type='hidden' id='bg-show-more-text-6a3c297531d6f6083027267' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c297531d6f6083027267' value='Show Less'><a id='bg-showmore-action-6a3c297531d6f6083027267' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c297531d6f6083027267' ><\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/189-Chien-luoc-Dai-duong-xanh-trong-kinh-doanh\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandsvietnam.com\/189-Chien-luoc-Dai-duong-xanh-trong-kinh-doanh<\/a><\/li>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/190-Chien-Luoc-Dai-Duong-Xanh-tu-goc-nhin-cua-Philip-Kotler-va-Michael-Porter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandsvietnam.com\/190-Chien-Luoc-Dai-Duong-Xanh-tu-goc-nhin-cua-Philip-Kotler-va-Michael-Porter<\/a><\/li>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/192-Dai-duong-xanh-hay-cach-tung-hung-ngon-tu\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.brandsvietnam.com\/192-Dai-duong-xanh-hay-cach-tung-hung-ngon-tu<\/a><\/li>\n<li>\n<p class=\"fs-headline speakable-headline font-base font-size\"><a href=\"https:\/\/www.forbes.com\/sites\/stevedenning\/2017\/09\/24\/moving-to-blue-ocean-strategy-a-five-step-process-to-make-the-shift\/?sh=3fd97d637f11\" target=\"_blank\" rel=\"noopener\">Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift &#8211; Forbes\u00a0<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/www.blueoceanstrategy.com\/what-are-red-blue-oceans\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.blueoceanstrategy.com\/what-are-red-blue-oceans\/<\/a><\/li>\n<\/ol>\n<p>\u00a0<span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ea7n thu h\u1eb9p, vi\u1ec7c c\u1ea1nh tranh \u0111\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u00f9 l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec k\u1ebft qu\u1ea3 kinh doanh cao, nh\u1ea5t l\u00e0 v\u1edbi t\u00ecnh tr\u1ea1ng cung v\u01b0\u1ee3t c\u1ea7u trong nhi\u1ec1u ng\u00e0nh h\u00e0ng. \u0110\u1ec3 n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i mang l\u1ea1i l\u1ee3i [&#8230;]\n","protected":false},"author":13,"featured_media":2160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}