{"id":606,"date":"2021-02-08T16:36:20","date_gmt":"2021-02-08T09:36:20","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=606"},"modified":"2021-02-08T16:36:20","modified_gmt":"2021-02-08T09:36:20","slug":"usp-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/usp-la-gi\/","title":{"rendered":"USP l\u00e0 g\u00ec? 3 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 USP ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">USP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb unique selling point, l\u00e0 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7. Tuy nhi\u00ean, trong th\u1eddi bu\u1ed5i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t c\u1ee7a c\u00f4ng ngh\u1ec7, t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t USP th\u1eadt s\u1ef1 \u0111\u1ed9c \u0111\u00e1o l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00e1 kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#1_USP_la_gi\" >1. USP l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#2_Lam_the_nao_de_phat_trien_USP_doc_dao_va_manh_me\" >2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n USP \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1ea1nh m\u1ebd?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#21_Nghien_cuu_thi_truong\" >2.1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#22_Chon_ra_mot_gia_tri_cot_loi_tu_san_pham\" >2.2. Ch\u1ecdn ra m\u1ed9t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1eeb s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#23_Rut_ra_USP_cua_san_pham\" >2.3. R\u00fat ra USP c\u1ee7a s\u1ea3n ph\u1ea9m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#3_Mot_so_USP_noi_tieng_trong_linh_vuc_y_duoccham_soc_suc_khoe\" >3. M\u1ed9t s\u1ed1 USP n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c y d\u01b0\u1ee3c\/ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#31_Berocca\" >3.1. Berocca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#32_Lactacyd_BB\" >3.2. Lactacyd BB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/#33_Medlatec\" >3.3. Medlatec<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_USP_la_gi\"><\/span>1. USP l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">USP l\u00e0 vi\u1ebft t\u1eaft t\u1eeb unique selling point hay \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1eb3ng h\u1ea1n: chi ph\u00ed th\u1ea5p nh\u1ea5t, s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng. USP l\u00e0 kh\u00e1i ni\u1ec7m do Rosser Reeve \u0111\u01b0a ra v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1960 trong cu\u1ed1n s\u00e1ch \u201creality in advertising\u201d v\u1edbi quan \u0111i\u1ec3m qu\u1ea3ng c\u00e1o ph\u1ea3i th\u1ec3 hi\u1ec7n tr\u1ef1c di\u1ec7n l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o (unique) ng\u01b0\u1eddi mua s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c. M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay r\u1ea5t kh\u00e1c, USP c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u linh ho\u1ea1t v\u00e0 r\u1ed9ng h\u01a1n thay v\u00ec d\u1eebng l\u1ea1i \u1edf \u0111\u1ed9c \u0111\u00e1o v\u1ec1 m\u1eb7t ch\u1ee9c n\u0103ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m \u0111\u1ed9c \u0111\u00e1o duy nh\u1ea5t n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nguy\u00ean li\u1ec7u m\u1edbi khai qu\u1eadt \u0111\u01b0\u1ee3c<\/li>\n<li>Quy tr\u00ecnh b\u00e1n h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi<\/li>\n<li>Gi\u00e1 tr\u1ecb m\u1edbi, li\u00ean t\u01b0\u1edfng m\u1edbi<\/li>\n<li>K\u00eanh b\u00e1n h\u00e0ng m\u1edbi<\/li>\n<li>Ng\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/li>\n<li>Bao b\u00ec ki\u1ec3u m\u1edbi<\/li>\n<li>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m \u0111\u1ed9ng m\u1edbi<\/li>\n<li>S\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi<\/li>\n<li>C\u00f4ng ngh\u1ec7 b\u00ed truy\u1ec1n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><br \/>\n<figure id=\"attachment_2789\" aria-describedby=\"caption-attachment-2789\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2789\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/usp-907x800-1-600x529.jpg\" alt=\"usp l\u00e0 g\u00ec\" width=\"600\" height=\"529\" \/><figcaption id=\"caption-attachment-2789\" class=\"wp-caption-text\">USP c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb gi\u00e1 tr\u1ecb m\u1edbi, li\u00ean t\u01b0\u1edfng m\u1edbi, ng\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u1edbi, bao b\u00ec m\u1edbi&#8230;<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c USP t\u1ed1t c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch nh\u1eefng l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u1ec9 b\u1eb1ng m\u1ed9t v\u00e0i t\u1eeb mang th\u00f4ng \u0111i\u1ec7p \u0111\u00e1ng nh\u1edb. Nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng USP l\u00e0m kh\u1ea9u hi\u1ec7u v\u1edbi hi v\u1ecdng c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i ch\u00fang t\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 t\u1eeb \u0111\u00f3 ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c t\u1ebf, vi\u1ec7c t\u00ecm m\u1ed9t USP \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n. M\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 lu\u00f4n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i v\u00e0 ti\u00ean ti\u1ebfn h\u01a1n. H\u00f4m nay b\u1ea1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, nh\u01b0ng ng\u00e0y mai c\u00f3 th\u1ec3 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f2n \u0111\u00fang n\u1eefa. \u0110i\u1ec1u t\u1ed1t nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 hi v\u1ecdng l\u00e0 tr\u1edf th\u00e0nh lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng l\u1ee3i th\u1ebf n\u00e0y ch\u1ec9 k\u00e9o d\u00e0i trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Lam_the_nao_de_phat_trien_USP_doc_dao_va_manh_me\"><\/span>2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n USP \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1ea1nh m\u1ebd?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"21_Nghien_cuu_thi_truong\"><\/span>2.1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e1c \u0111\u1ecbnh USP c\u1ee7a b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. C\u1ea7n ch\u00fa \u00fd c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m sau c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m<\/li>\n<li>Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00f4i k\u00e9o h\u1ecd quay tr\u1edf l\u1ea1i: c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng b\u00e1n h\u00e0ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ec7n l\u1ee3i, ch\u1ea5t l\u01b0\u1ee3ng, th\u00e2n thi\u1ec7n, \u0111\u1ed9 tin c\u1eady, s\u1ef1 s\u1ea1ch s\u1ebd, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\u2026<\/li>\n<li>T\u1ea1i sao kh\u00e1ch h\u00e0ng \u0111ang ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn nh\u01b0 v\u1eady, h\u00e3y nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><br \/>\n<figure id=\"attachment_2790\" aria-describedby=\"caption-attachment-2790\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2790\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/usp-2-1-1-600x462.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh usp\" width=\"600\" height=\"462\" \/><figcaption id=\"caption-attachment-2790\" class=\"wp-caption-text\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh USP<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"22_Chon_ra_mot_gia_tri_cot_loi_tu_san_pham\"><\/span>2.2. Ch\u1ecdn ra m\u1ed9t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1eeb s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn m\u1ed9t trong c\u00e1c gi\u00e1 tr\u1ecb sau \u0111\u1ec3 tr\u1edf th\u00e0nh c\u1ed1t l\u00f5i v\u00e0 marketer s\u1ebd b\u00e1m s\u00e1t gi\u00e1 tr\u1ecb n\u00e0y, nh\u01b0: gi\u00e1, ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5, t\u1ed1c \u0111\u1ed9, l\u1ef1a ch\u1ecdn, ti\u1ec7n l\u1ee3i, \u0111\u1ea3m b\u1ea3o, t\u00f9y ch\u1ec9nh, \u0111\u1ed9c \u0111\u00e1o v\u00e0 chuy\u00ean m\u00f4n h\u00f3a.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"23_Rut_ra_USP_cua_san_pham\"><\/span>2.3. R\u00fat ra USP c\u1ee7a s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 k\u1ebft tinh v\u00e0 truy\u1ec1n \u0111\u1ea1t nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00e3y tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec1u kh\u00e1c bi\u1ec7t \u0111\u00f3 c\u00f3 d\u1ec5 d\u00e0ng b\u1ecb sao ch\u00e9p?<\/li>\n<li>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u1eb7c bi\u1ec7t g\u00ec?<\/li>\n<li>S\u1ee9c m\u1ea1nh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t d\u1ec5 d\u00e0ng kh\u00f4ng?<\/li>\n<li>Nh\u1eefng g\u00ec m\u00e0 s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p c\u00f3 nh\u01b0ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1ea1i kh\u00f4ng c\u00f3?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y nh\u1edb r\u1eb1ng USP kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u nh\u01b0ng m\u1ed9t kh\u1ea9u hi\u1ec7u t\u1ed1t s\u1ebd t\u00f3m t\u1eaft to\u00e0n b\u1ed9 USP trong m\u1ed9t c\u00e2u \u0111\u1ec3 l\u00e0m cho n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng v\u00e0 ti\u00eau h\u00f3a.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Mot_so_USP_noi_tieng_trong_linh_vuc_y_duoccham_soc_suc_khoe\"><\/span>3. M\u1ed9t s\u1ed1 USP n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c y d\u01b0\u1ee3c\/ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi USP ri\u00eang. C\u00e1c USP n\u00e0y kh\u00f4ng h\u1eb3n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u1ef1c ti\u1ebfp th\u00e0nh slogan, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i, ch\u1ecdn ng\u00e1ch kh\u00e1ch h\u00e0ng m\u1edbi\u2026<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"31_Berocca\"><\/span>3.1. Berocca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Berroca Performance Mango l\u00e0 th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe v\u1edbi nhi\u1ec1u vitamin (C, B1, B2, B6\u2026) v\u00e0 kho\u00e1ng ch\u1ea5t (Calcium, Magie, K\u1ebdm\u2026). Trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vitamin C v\u1edbi \u0111\u1ecbnh v\u1ecb \u201ch\u1ed7 tr\u1ee3 h\u1ec7 mi\u1ec5n d\u1ecbch\u201d ho\u1eb7c \u201ct\u0103ng c\u01b0\u1eddng s\u1ee9c \u0111\u1ec1 kh\u00e1ng\u201d, th\u00ec vi\u1ec7c Berocca \u0111a th\u00e0nh ph\u1ea7n v\u00e0 \u0111\u1ecbnh v\u1ecb \u201cth\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng b\u1ed5 sung n\u0103ng l\u01b0\u1ee3ng cho ng\u00e0y d\u00e0i\u201d tr\u1edf n\u00ean th\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t. C\u00e1c gi\u00e1 tr\u1ecb m\u1edbi, c\u00e1c li\u00ean t\u01b0\u1edfng m\u1edbi m\u00e0 Berocca mang \u0111\u1ebfn cho th\u1ecb tr\u01b0\u1eddng l\u00e0m s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean n\u1ed5i b\u1eadt trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2792 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/USP-2-1400x535-1-600x229.jpeg\" alt=\"usp\" width=\"600\" height=\"229\" \/><\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"32_Lactacyd_BB\"><\/span>3.2. Lactacyd BB<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lactacyd BB l\u00e0 m\u1ed9t lo\u1ea1i s\u1eefa t\u1eafm g\u1ed9i d\u00e0nh cho tr\u1ebb em c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Lactacyd. Nh\u00e3n h\u00e0ng n\u00e0y ch\u1ecdn ph\u00e2n ph\u1ed1i qua k\u00eanh b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c v\u00e0 nghi\u1ec5m nhi\u00ean tr\u1edf th\u00e0nh d\u1ea7u t\u1eafm cho tr\u1ebb s\u01a1 sinh duy nh\u1ea5t \u1edf k\u00eanh n\u00e0y. T\u1eeb \u0111\u00f3 r\u00fat ra \u0111\u01b0\u1ee3c khi quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00e3 ho\u00e0n thi\u1ec7n v\u00e0 chi\u1ebfm l\u0129nh h\u1ebft c\u00e1c v\u1ecb tr\u00ed hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p m\u1edbi v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 n\u00ean ch\u1ecdn m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"33_Medlatec\"><\/span>3.3. Medlatec<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, Medlatec \u0111\u00e3 ch\u1ecdn k\u00eanh ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp, cung c\u1ea5p d\u1ecbch v\u1ee5 \u201cx\u00e9t nghi\u1ec7m t\u1ea1i nh\u00e0\u201d \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec7nh vi\u00ean, trung t\u00e2m kh\u00e1m ch\u1eefa b\u1ec7nh kh\u00e1c. Tuy kh\u00f4ng ph\u1ea3i \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0ng vi\u1ec7c t\u1eadp trung truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 d\u1ecbch v\u1ee5 \u201cx\u00e9t nghi\u1ec7m t\u1ea1i nh\u00e0\u201d \u0111\u01b0a Medlatec \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u\u00a0\u0111\u1ea7u ti\u00ean\u00a0cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y\u00a0trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 doanh nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng v\u1edbi USP, tuy nhi\u00ean vi\u1ec7c t\u00ecm ra USP v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m n\u00e0o c\u1ea7n s\u1ef1 thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c USP c\u1ea7n c\u00e2n nh\u1eafc r\u1ea5t k\u1ef9 l\u01b0\u1ee1ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u00e0nh ngh\u1ec1 m\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u h\u1ea1n ch\u1ebf nh\u01b0 l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. V\u1edbi \u0111\u1ed9i ng\u0169 d\u00e0y d\u1eb7n kinh nghi\u1ec7m, h\u00e3y \u0111\u1ec3 HEDIMA h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra thay \u0111\u1ed5i ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch Marketing ch\u0103m s\u00f3c y t\u1ebf.<\/p>\n\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20e890ce4fa5094012070' value='6a20e890ce4fa5094012070'><input type='hidden' id='bg-show-more-text-6a20e890ce4fa5094012070' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20e890ce4fa5094012070' value='Show Less'><a id='bg-showmore-action-6a20e890ce4fa5094012070' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20e890ce4fa5094012070' ><\/span><\/p>\n<ol>\n<li>\n<p class=\"m-t-none\"><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/635-USP-khong-phai-la-cai-USB-o-cung-di-dong\" target=\"_blank\" rel=\"noopener\">USP kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i USB (\u1ed5 c\u1ee9ng di \u0111\u1ed9ng) &#8211; Brands Vietnam<\/a><\/p>\n<\/li>\n<li>\n<p class=\"m-t-none\"><a href=\"https:\/\/www.brandsvietnam.com\/11616-Dinh-vi-thuong-hieu-va-loi-rao-ban-hang\" rel=\"nofollow noopener\" target=\"_blank\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1eddi rao b\u00e1n h\u00e0ng &#8211; Brands Vietnam<\/a><\/p>\n<\/li>\n<li>\n<p class=\"m-t-none\"><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/11443-USP-la-gi-Nhung-USP-noi-bat-tu-cac-thuong-hieu-lon-tren-The-gioi\" target=\"_blank\" rel=\"noopener\">USP l\u00e0 g\u00ec? Nh\u1eefng USP n\u1ed5i b\u1eadt t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean Th\u1ebf gi\u1edbi &#8211; Brands Vietnam<\/a><\/p>\n<\/li>\n<\/ol>\n<p>\u00a0<span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>USP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb unique selling point, l\u00e0 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7. Tuy nhi\u00ean, trong th\u1eddi bu\u1ed5i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t c\u1ee7a c\u00f4ng ngh\u1ec7, t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t USP th\u1eadt s\u1ef1 \u0111\u1ed9c \u0111\u00e1o l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00e1 kh\u00f3 [&#8230;]\n","protected":false},"author":13,"featured_media":2220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[26,47],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-brand-marketing","tag-dinh-vi-thuong-hieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2220"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}