{"id":605,"date":"2021-02-18T12:10:21","date_gmt":"2021-02-18T05:10:21","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=605"},"modified":"2021-02-18T12:10:21","modified_gmt":"2021-02-18T05:10:21","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/email-marketing\/","title":{"rendered":"Email marketing nh\u01b0 th\u1ebf n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111\u00e3 l\u00e0m marketing l\u00e2u n\u0103m, email marketing h\u1eb3n \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1, tuy nhi\u00ean v\u1edbi c\u00e1c marketer m\u1edbi gia nh\u1eadp v\u00e0o c\u1ed9ng \u0111\u1ed3ng ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00ec email marketing c\u00f3 v\u1ebb c\u00f2n kh\u00e1 m\u1edbi m\u1ebb. HEDIMA s\u1ebd mang \u0111\u1ebfn c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 email marketing v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ec3 x\u00e2y d\u1ef1ng email marketing hi\u1ec7u qu\u1ea3 2021 qua b\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi, c\u00f9ng theo d\u00f5i ngay nh\u00e9!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#1_Email_marketing_la_gi\" >1. Email marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#2_Cac_dang_email_marketing\" >2. C\u00e1c d\u1ea1ng email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#21_Email_sale\" >2.1. Email sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#22_Email_giao_dich\" >2.2. Email giao d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#23_Email_chao_mung\" >2.3. Email ch\u00e0o m\u1eebng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#24_Email_ban_tin\" >2.4. Email b\u1ea3n tin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#3_Cac_cong_cu_de_lam_email_marketing\" >3. C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u00e0m email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#31_Mailchimp\" >3.1. Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#32_Getresponse\" >3.2. Getresponse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#34_SendinBlue\" >3.4. SendinBlue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/email-marketing\/#35_Atomic_Mail_Sender\" >3.5. Atomic Mail Sender<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_Email_marketing_la_gi\"><\/span>1. Email marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing\u00a0(Ti\u1ebfp th\u1ecb qua email) l\u00e0 c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua email \u0111\u1ec3 mang v\u1ec1 kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n h\u00e0ng, \u0111\u1ea1t doanh s\u1ed1, m\u00e0 marketer c\u00f3 th\u1ec3 d\u00f9ng email marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 100%;\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-738\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/doctor-holds-abstract-email-with-hand-his-hand_102583-2678-600x400.jpg\" alt=\"Emailing marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1eefu \u00edch trong marketing d\u01b0\u1ee3c \" width=\"600\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Emai marketing l\u00e0 chi\u1ebfc l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch sau cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u01a1n<\/li>\n<li>\u0110\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i;<\/li>\n<li>Chi ph\u00ed th\u1ea5p, kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m c\u00f4ng s\u1ee9c.<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Cac_dang_email_marketing\"><\/span>2. C\u00e1c d\u1ea1ng email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"21_Email_sale\"><\/span>2.1. Email sale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email sale tr\u00ecnh b\u00e0y c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o nh\u01b0<strong> th\u00f4ng b\u00e1o, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, gi\u1ea3m gi\u00e1,&#8230;<\/strong> Lo\u1ea1i emal n\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c b\u00e1n tr\u1ef1c tuy\u1ebfn s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n. \u0110\u00e2y l\u00e0 lo\u1ea1i email marketing \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t, v\u1edbi m\u1ee5c \u0111\u00edch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi v\u1ecdng chuy\u1ec3n h\u00f3a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u1eady khi n\u00e0o c\u1ea7n d\u00f9ng \u0111\u1ebfn Email sale?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eafc l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/li>\n<li>Qu\u1ea3ng b\u00e1 tr\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i<\/li>\n<li>Khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5: ph\u00f2ng\u00a0kh\u00e1m nha khoa c\u1ee7a b\u1ea1n c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn cu\u1ed1i n\u0103m. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email cho kh\u00e1ch h\u00e0ng v\u1ec1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi l\u1ea1i email c\u00e1ch ng\u00e0y hay c\u00e1ch tu\u1ea7n \u0111\u1ec3 nh\u1eafc kh\u00e1ch h\u00e0ng. B\u1ea1n n\u00ean chu\u1ea9n b\u1ecb nhi\u1ec1u m\u1eabu email \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb l\u1eb7p l\u1ea1i. Kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft d\u1ecbch v\u1ee5 ni\u1ec1ng r\u0103ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 30% \u0111\u1ed1i v\u1edbi lo\u1ea1i m\u1eafc c\u00e0i s\u1ee9 pha l\u00ea th\u00f4ng qua email tr\u01b0\u1edbc, email sau \u0111\u00f3 b\u1ea1n n\u00ean g\u1eedi th\u00f4ng tin v\u1ec1 gi\u1ea3m 20% \u0111\u1ed1i v\u1edbi nh\u1ed5 r\u0103ng kh\u00f4n m\u1ecdc l\u1ec7ch.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"22_Email_giao_dich\"><\/span>2.2. Email giao d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email giao d\u1ecbch l\u00e0 lo\u1ea1i email \u0111\u01b0\u1ee3c g\u1eedi nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn gi\u1eefa ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn. Email giao d\u1ecbch \u0111\u01b0\u1ee3c doanh nghi\u1ec7p d\u00f9ng nh\u01b0 <strong>x\u00e1c nh\u1eadn<\/strong> \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, bi\u00ean lai email, h\u00f3a \u0111\u01a1n, b\u00e1o c\u00e1o thanh to\u00e1n,&#8230;<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"23_Email_chao_mung\"><\/span>2.3. Email ch\u00e0o m\u1eebng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email ch\u00e0o m\u1eebng<\/strong> l\u00e0 lo\u1ea1i email kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u0103ng k\u00fd nh\u1eadn th\u01b0. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eb1m n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. Nhi\u1ec1u th\u1ed1ng k\u1ebf ch\u1ec9 ra r\u1eb1ng email ch\u00e0o m\u1eebng l\u00e0 lo\u1ea1i email marketing c\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1edf cao nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-739\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/email-mkt-welcome.jpg\" alt=\"Email ch\u00e0o m\u1eebng t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng\" \/>\n<figcaption>Email ch\u00e0o m\u1eebng t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng<\/figcaption>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t email ch\u00e0o m\u1eebng hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng c\u00f3 t\u00ednh \u0111\u1ed3ng b\u1ed9 v\u00e0 g\u1eedi t\u1eb7ng khuy\u1ebfn m\u00e3i ho\u1eb7c qu\u00e0 t\u1eb7ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh \u0111\u1ed3ng b\u1ed9:<\/strong> C\u00e1c email ch\u00e0o m\u1eebng c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1edbi nh\u1eefng email ti\u1ebfp theo v\u1ec1 h\u00ecnh th\u1ee9c v\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t. C\u00e1c email kh\u00f4ng \u0103n nh\u1eadp v\u1edbi nhau c\u00f3 th\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng chuy\u00ean nghi\u1ec7p.<\/li>\n<li><strong>K\u00e8m theo khuy\u1ebfn m\u00e3i v\u00e0 qu\u00e0 t\u1eb7ng:<\/strong> H\u00e3y cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng c\u01a1 h\u1ed9i nh\u1eadn qu\u00e0, khuy\u1ebfn m\u00e3i ho\u1eb7c m\u1ed9t c\u01a1 h\u1ed9i r\u00fat th\u01b0\u1edfng n\u1ebfu h\u1ecd gh\u00e9 th\u0103m website\u2026 Vi\u1ec7c \u0111\u01b0a ra gi\u1edbi h\u1ea1n th\u1eddi gian cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i s\u1ebd k\u00edch th\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"24_Email_ban_tin\"><\/span>2.4. Email b\u1ea3n tin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email b\u1ea3n tin (newsletter) l\u00e0 lo\u1ea1i email cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m (\u0111\u1eb7c \u0111i\u1ec3m, t\u00e1c d\u1ee5ng,&#8230;) nh\u1eb1m truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y vi\u1ec7c qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 b\u00e1n h\u00e0ng. Email b\u1ea3n tin d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u do ch\u00ednh b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng \u0111\u0103ng k\u00fd email. \u0110\u00e2y v\u1eeba l\u00e0 thu\u1eadn l\u1ee3i, v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c khi c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u00ec v\u1ecdng nh\u1eadn tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5: sau khi c\u00f3 email c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi c\u00e1c b\u1ea3n tin v\u1ec1 nha khoa c\u00e1ch tu\u1ea7n hay c\u00e1ch th\u00e1ng cho ng\u01b0\u1eddi d\u00f9ng. N\u1ed9i dung b\u1ea3n tin s\u1ebd l\u00e0 c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 nha khoa nh\u01b0: ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng \u0111\u00fang c\u00e1ch, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ni\u1ec1ng r\u0103ng, ai n\u00ean tr\u1ed3ng r\u0103ng s\u1ee9&#8230; \u0111\u1ebfn c\u00e1c th\u00f4ng tin r\u1ea5t g\u1ea7n g\u0169i cho c\u1ed9ng \u0111\u1ed3ng nh\u01b0: chu\u1ea9n m\u1ef1c n\u1ee5 c\u01b0\u1eddi \u0111\u1eb9p c\u1ee7a th\u1eadp k\u1ef7 n\u00e0y, c\u00e2u chuy\u1ec7n thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng sau ni\u1ec1ng r\u0103ng&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u00ed quy\u1ebft trong c\u00e1ch vi\u1ebft newsletter:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ed9i dung h\u1eefu \u00edch, h\u1ea5p d\u1eabn: marketer c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u1ee7 hay v\u00e0 c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn tr\u01b0\u1edbc khi truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<li>Ch\u1ee7 \u0111\u1ec1 lu\u00f4n \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o: m\u1ed9t email m\u1ed9t m\u00e0u kh\u00f4ng th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i trong th\u1eddi gian d\u00e0i. Ch\u1ee7 \u0111\u1ec1 \u0111\u1ed9c \u0111\u00e1o s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1ea5n v\u00e0o xem chi ti\u1ebft n\u1ed9i dung c\u1ee7a mail.<\/li>\n<li>Thi\u1ebft k\u1ebf giao di\u1ec7n \u0111\u1eb9p h\u01a1n: Vi\u1ec7c \u0111\u1ec3 footer tr\u1ed1ng ho\u1eb7c qu\u00e1 ng\u1eafn s\u1ebd l\u00e0m website kh\u00f4ng sinh \u0111\u1ed9ng v\u00e0 \u0111\u1eb9p m\u1eaft. marketer c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u00eam c\u00e1c th\u00f4ng tin nh\u01b0: contact, ch\u00ednh s\u00e1ch, \u0111\u1ecba ch\u1ec9 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i\u2026<\/li>\n<li>Nghi\u00ean c\u1ee9u v\u00e0 l\u00ean l\u1ecbch g\u1eedi mail:\u00a0L\u00ean l\u1ecbch g\u1eedi email newsletter\u00a0\u0111\u1ec1u \u0111\u1eb7n v\u00e0 b\u00e0i b\u1ea3n s\u1ebd gi\u00fap cho vi\u1ec7c nh\u1eadn th\u01b0 v\u00e0 \u0111\u1ecdc th\u01b0 tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1eef v\u1eefng ni\u1ec1m tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed h\u1ecd, t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Cac_cong_cu_de_lam_email_marketing\"><\/span>3. C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u00e0m email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"31_Mailchimp\"><\/span>3.1. Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n email marketing v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n v\u00e0 tr\u1ef1c quan. Mailchimp group v\u00e0 OptinMonster r\u1ea5t h\u1eefu d\u1ee5ng th\u00eam subscriber m\u1edbi v\u00e0o m\u1ee5c ri\u00eang. Mailchimp mi\u1ec5n ph\u00ed v\u1edbi danh s\u00e1ch email d\u01b0\u1edbi 2000 subscribers nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c g\u1eedi 1200 email\/th\u00e1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autoresponders hay c\u00e1c t\u00ednh n\u0103ng hi\u1ec7u qu\u1ea3 kh\u00e1c s\u1ebd c\u1ea7n ph\u1ea3i tr\u1ea3 ph\u00ed (t\u00f9y theo s\u1ed1 l\u01b0\u1ee3ng subscribers \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi ph\u00ed). M\u1ee9c ph\u00ed th\u1ea5p nh\u1ea5t l\u00e0 $10\/th\u00e1ng v\u00e0 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn $30\/th\u00e1ng n\u1ebfu c\u00f3 2500 subscribers.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-627\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/mailchimp-email-marketing-600x338.jpg\" alt=\"C\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m email marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"32_Getresponse\"><\/span>3.2. Getresponse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Getresponse h\u1ed7 tr\u1ee3 t\u1ea1o ra email ph\u1ea3n h\u1ed3i v\u00e0 Autorespondera k\u1ebft h\u1ee3p v\u1edbi t\u00ednh n\u0103ng A\/B Testing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u00f3 th\u1ec3 d\u00f9ng GetResponse Campaigns v\u00e0 OptinMonster g\u1eedi email m\u1ee5c ti\u00eau li\u00ean h\u1ec7 v\u1edbi t\u1eebng subscriber. V\u1edbi danh s\u00e1ch d\u01b0\u1edbi 1000 subscriber, g\u00f3i $15\/th\u00e1ng v\u00e0 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn $1,199 \/th\u00e1ng \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 doanh nghi\u1ec7p.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00ecn chung, marketers c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Infusionsoft Tags v\u00e0 OptinMonster t\u00edch h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng n\u00e0y v\u00e0o opt-in form.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"34_SendinBlue\"><\/span>3.4. SendinBlue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SendinBlue \u0111\u01b0\u1ee3c xem l\u00e0 ph\u1ea7n m\u1ec1m g\u1eedi email marketing gi\u00e1 r\u1ebb \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t b\u1edfi nh\u1eefng doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u g\u1eedi email marketing \u0111\u01a1n gi\u1ea3n. SendinBlue c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ee9c n\u0103ng g\u1eedi email c\u01a1 b\u1ea3n v\u00e0 cho ph\u00e9p nh\u1eadp s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ecba ch\u1ec9 email kh\u00f4ng gi\u1edbi h\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SendinBlue c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 SMS Marketing (g\u1eedi tin nh\u1eafn \u0111i\u1ec7n tho\u1ea1i) \u0111i k\u00e8m. Nh\u00e0 cung c\u1ea5p c\u0169ng h\u1ed7 tr\u1ee3 g\u00f3i email marketing mi\u1ec5n ph\u00ed g\u1eedi 9.000 email\/th\u00e1ng k\u00e8m 100 credits \u0111\u1ec3 d\u00f9ng th\u1eed t\u00ednh n\u0103ng g\u1eedi tin nh\u1eafn SMS.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"35_Atomic_Mail_Sender\"><\/span>3.5. Atomic Mail Sender<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi Automatic Mail Sender, marketer s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 x\u00e1c th\u1ef1c nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng email, g\u1eedi nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng t\u1eadp tin \u0111\u00ednh k\u00e8m kh\u00e1c nhau nh\u01b0 Microsoft Excel, Microsoft Word, Microsoft Access, c\u01a1 s\u1edf d\u1eef li\u1ec7u DBF, CSV,\u2026 \u0110\u1ed3ng th\u1eddi, h\u1ec7 th\u1ed1ng Atomic Mail Sender c\u00f2n cho ph\u00e9p b\u1ea1n \u0111\u01b0\u1ee3c g\u1eedi email kh\u00f4ng gi\u1edbi h\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng b\u00e1 ti\u1ec1m n\u0103ng m\u00e0 Marketer c\u00f3 th\u1ec3 khai th\u00e1c. Tri\u1ec3n khai kh\u00f4ng kh\u00f3 v\u00e0 kh\u00f4ng h\u1ec1 \u0111\u1eaft \u0111\u1ecf. N\u1ebfu c\u00f3 k\u1ecbch b\u1ea3n email marketing t\u1ed1t, h\u00ecnh th\u1ee9c n\u00e0y s\u1ebd nh\u01b0 m\u1ed9t v\u0169 kh\u00ed m\u1ea1nh m\u1ebd c\u1ee7a b\u1ea1n. C\u00f9ng \u0111\u00f3n \u0111\u1ecdc <a href=\"https:\/\/hedima.vn\/journey\/quy-trinh-xay-dung-email-marketing\/\">5 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a email marketing<\/a> \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3 h\u01a1n!<\/p>\n\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c0a8a7620b7052399339' value='6a3c0a8a7620b7052399339'><input type='hidden' id='bg-show-more-text-6a3c0a8a7620b7052399339' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c0a8a7620b7052399339' value='Show Less'><a id='bg-showmore-action-6a3c0a8a7620b7052399339' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c0a8a7620b7052399339' ><\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/gtvseo.com\/email-marketing\/email-marketing-la-gi\/#email-marketing-la-gi\" target=\"_blank\" rel=\"noopener\">https:\/\/gtvseo.com\/email-marketing\/email-marketing-la-gi\/#email-marketing-la-gi<\/a><\/li>\n<li><a href=\"https:\/\/bizflycloud.vn\/tin-tuc\/email-marketing-la-gi-vi-du-ve-cac-loai-email-marketing-va-muc-dich-cua-chung-20180831091917847.htm\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/bizflycloud.vn\/tin-tuc\/email-marketing-la-gi-vi-du-ve-cac-loai-email-marketing-va-muc-dich-cua-chung-20180831091917847.htm<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua-2020\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/fff.com.vn\/email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua-2020\/<\/a><\/li>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/7683-Email-Marketing-Cong-cu-Digital-marketing-hieu-qua-cung-thoi-gian\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandsvietnam.com\/congdong\/topic\/7683-Email-Marketing-Cong-cu-Digital-marketing-hieu-qua-cung-thoi-gian<\/a><\/li>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/26704-Email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua-2020\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandsvietnam.com\/congdong\/topic\/26704-Email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua-2020<\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111\u00e3 l\u00e0m marketing l\u00e2u n\u0103m, email marketing h\u1eb3n \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1, tuy nhi\u00ean v\u1edbi c\u00e1c marketer m\u1edbi gia nh\u1eadp v\u00e0o c\u1ed9ng \u0111\u1ed3ng ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00ec email marketing c\u00f3 v\u1ebb c\u00f2n kh\u00e1 m\u1edbi m\u1ebb. HEDIMA s\u1ebd mang \u0111\u1ebfn c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 email marketing v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ec3 x\u00e2y d\u1ef1ng email marketing hi\u1ec7u qu\u1ea3 2021 qua b\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi, c\u00f9ng theo d\u00f5i ngay nh\u00e9!<\/p>\n","protected":false},"author":13,"featured_media":2076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[49],"class_list":["post-605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-email-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2076"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}