{"id":604,"date":"2021-02-19T05:00:00","date_gmt":"2021-02-18T22:00:00","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=604"},"modified":"2021-02-19T05:00:00","modified_gmt":"2021-02-18T22:00:00","slug":"content-marketing-trong-nganh-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/","title":{"rendered":"7 tip x\u00e2y d\u1ef1ng content marketing hi\u1ec7u qu\u1ea3 trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe qua m\u1ed9t c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a Bill Gates l\u00e0 \u201cContent is King\u201d r\u1ed3i ph\u1ea3i kh\u00f4ng? \u0110i\u1ec1u n\u00e0y v\u1eabn v\u00f4 c\u00f9ng ch\u00ednh x\u00e1c trong content marketing ng\u00e0y nay. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t n\u1ed9i dung s\u00e1ng t\u1ea1o, thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u0103ng n\u00e3o cho m\u1ecdi content creator.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-622 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/content-marketing-1.jpg\" alt=\"content marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#1_Content_marketing_la_gi\" >1. Content marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#2_Loi_ich_cua_content_marketing_voi_doanh_nghiep\" >2. L\u1ee3i \u00edch c\u1ee7a content marketing v\u1edbi doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#3_Cac_tips_trong_xay_dung_content_marketing_duoc_pham\" >3. C\u00e1c tips trong x\u00e2y d\u1ef1ng content marketing d\u01b0\u1ee3c ph\u1ea9m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#31_Xac_dinh_ro_muc_tieu_va_len_ke_hoach_cu_the_khi_trien_khai_content_marketing\" >3.1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 khi tri\u1ec3n khai content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#32_Tap_trung_vao_nhung_gi_dang_pho_bien_bien_hoa_cach_ke_chuyen_va_dua_tren_bang_chung_chat_che\" >3.2. T\u1eadp trung v\u00e0o nh\u1eefng g\u00ec \u0111ang ph\u1ed5 bi\u1ebfn, bi\u1ebfn h\u00f3a c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng ch\u1eb7t ch\u1ebd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#33_Cung_cap_gia_tri_nhung_khong_rang_buoc_nguoi_dung\" >3.3. Cung c\u1ea5p gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng r\u00e0ng bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#34_Khao_sat_va_nghien_cuu_sau_vao_nhung_cau_tra_loi\" >3.4. Kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u v\u00e0o nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#35_Ket_hop_truyen_thong_da_kenh\" >3.5. K\u1ebft h\u1ee3p truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#36_Thuc_te_voi_kha_nang_doanh_nghiep\" >3.6. Th\u1ef1c t\u1ebf v\u1edbi kh\u1ea3 n\u0103ng doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/#37_Muon_tieng_noi_cua_nhan_vat_uy_tin\" >3.7. M\u01b0\u1ee3n ti\u1ebfng n\u00f3i c\u1ee7a nh\u00e2n v\u1eadt uy t\u00edn<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_Content_marketing_la_gi\"><\/span>1. Content marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u1ea7n c\u00e2u ch\u1eef trong m\u1ed9t b\u00e0i vi\u1ebft nh\u01b0 m\u1ecdi ng\u01b0\u1eddi v\u1eabn t\u01b0\u1edfng, content l\u00e0 to\u00e0n b\u1ed9 n\u1ed9i dung c\u00f3 tr\u00ean web m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, t\u1ee9c content c\u00f2n c\u00f3 th\u1ec3 l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video<\/li>\n<li>Inforgraphic<\/li>\n<li>Podcast<\/li>\n<li>SEO<\/li>\n<li><a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">Email marketing<\/a><\/li>\n<li>Copywriting<\/li>\n<li>Social media<\/li>\n<li><a href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/\">Landing page<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing\u00a0l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng\u00a0n\u1ed9i dung phi th\u01b0\u01a1ng m\u1ea1i\u00a0(kh\u00f4ng ph\u1ea3i \u0111\u1ec3 mua b\u00e1n)\u00a0c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t th\u00f4ng tin, c\u00f3 th\u1ec3 coi nh\u01b0 m\u1ed9t \u201cs\u1ea3n ph\u1ea9m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Nh\u1eefng n\u1ed9i dung n\u00e0y nh\u1eb1m\u00a0gi\u00e1o d\u1ee5c nh\u1eadn th\u1ee9c\u00a0cho ng\u01b0\u1eddi \u0111\u1ecdc, duy tr\u00ec t\u00ecnh c\u1ea3m\u00a0v\u00e0\u00a0s\u1ef1 trung th\u00e0nh, g\u1eafn b\u00f3 c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, bi\u1ebfn h\u1ecd t\u1eeb\u00a0kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0th\u00e0nh\u00a0kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-623 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/content-marketing-2.jpg\" alt=\"content marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Loi_ich_cua_content_marketing_voi_doanh_nghiep\"><\/span>2. L\u1ee3i \u00edch c\u1ee7a content marketing v\u1edbi doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch khi tri\u1ec3n khai content marketing b\u1ea5t k\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng marketer mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 doanh nghi\u1ec7p hay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Content marketing gi\u00fap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>T\u0103ng nh\u1eadn di\u1ec7n v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>G\u00e2y d\u1ef1ng s\u1ef1 ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n<li>Gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady<\/li>\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c<\/li>\n<li>T\u0103ng traffic<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Cac_tips_trong_xay_dung_content_marketing_duoc_pham\"><\/span>3. C\u00e1c tips trong x\u00e2y d\u1ef1ng content marketing d\u01b0\u1ee3c ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1ee3c ph\u1ea9m l\u00e0 ng\u00e0nh \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c. Thu\u1ed1c c\u0169ng l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp tr\u00ean s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi. Do \u0111\u00f3 vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung cho ng\u00e0nh d\u01b0\u1ee3c lu\u00f4n b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi lu\u1eadt qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c quy \u0111\u1ecbnh trong ng\u00e0nh y t\u1ebf v\u00e0 d\u01b0\u1ee3c ph\u1ea9m. Tuy nhi\u00ean, marketer trong ng\u00e0nh d\u01b0\u1ee3c v\u1eabn c\u00f3 th\u1ec3 tri\u1ec3n khai content marketing trong khu\u00f4n kh\u1ed5 cho ph\u00e9p v\u1edbi c\u00e1c m\u1eb9o nh\u01b0 sau:<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"31_Xac_dinh_ro_muc_tieu_va_len_ke_hoach_cu_the_khi_trien_khai_content_marketing\"><\/span>3.1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 khi tri\u1ec3n khai content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau khi l\u00e0m content marketing, marketer n\u00ean tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau \u00a0x\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0o n\u00ean \u0111\u01b0\u1ee3c t\u1eadp trung s\u1ea3n xu\u1ea5t h\u01a1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00ec sao c\u1ea7n tri\u1ec3n khai content marketing?<\/li>\n<li>Doanh nghi\u1ec7p \u01b0u ti\u00ean l\u1ee3i \u00edch n\u00e0o t\u1eeb content marketing?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 tr\u1edf th\u00e0nh b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 gi\u1eef marketer lu\u00f4n \u0111\u00fang h\u01b0\u1edbng. Vi\u1ec7c l\u00ean l\u1ecbch chi ti\u1ebft nh\u01b0: ng\u00e0y xu\u1ea5t b\u1ea3n, ph\u00e1t tr\u00ean c\u00e1c k\u00eanh n\u00e0o v\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n qu\u1ea3ng c\u00e1o (<em>V\u00ed d\u1ee5:<\/em> ng\u01b0\u1eddi b\u1ec7nh, ng\u01b0\u1eddi th\u00e2n\u2026) gi\u00fap marketer d\u1ec5 d\u00e0ng n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh, theo d\u00f5i v\u00e0 c\u00f3 thay \u0111\u1ed5i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"32_Tap_trung_vao_nhung_gi_dang_pho_bien_bien_hoa_cach_ke_chuyen_va_dua_tren_bang_chung_chat_che\"><\/span>3.2. T\u1eadp trung v\u00e0o nh\u1eefng g\u00ec \u0111ang ph\u1ed5 bi\u1ebfn, bi\u1ebfn h\u00f3a c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng ch\u1eb7t ch\u1ebd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c keyword v\u00e0 n\u1ed9i dung \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m nh\u1ea5t, sau \u0111\u00f3 tri\u1ec3n khai c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u1ea3i thi\u1ec7n nh\u1eefng content \u0111ang c\u00f3. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u1eefu \u00edch nh\u01b0: Google Analytics, Ahrefs hay BuzzSumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c quan t\u00e2m, marketer c\u00f3 th\u1ec3 bi\u1ebfn h\u00f3a c\u00e1ch vi\u1ebft thay v\u00ec ch\u1ec9 \u0111\u0103ng nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m. <em>V\u00ed d\u1ee5:<\/em> nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 hi\u1ec7u qu\u1ea3 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, c\u00e1c sai l\u1ea7m nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc ph\u1ea3i, c\u00e1c c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc\u2026 Nh\u1eefng b\u00e0i vi\u1ebft t\u1ed5ng h\u1ee3p nh\u01b0 v\u1eady th\u01b0\u1eddng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb \u0111\u1ebfn b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. V\u1edbi \u0111\u1eb7c th\u00f9 ng\u00e0nh d\u01b0\u1ee3c, c\u00e1c th\u00f4ng tin y t\u1ebf khi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc thuy\u1ebft ph\u1ee5c \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin b\u1ec1n v\u1eefng \u1edf kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"33_Cung_cap_gia_tri_nhung_khong_rang_buoc_nguoi_dung\"><\/span>3.3. Cung c\u1ea5p gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng r\u00e0ng bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u00e0nh ngh\u1ec1 m\u00e0 nh\u1ea5t l\u00e0 ng\u00e0nh y d\u01b0\u1ee3c, vi\u1ec7c tho\u1ea3i m\u00e1i chia s\u1ebb c\u00e1c th\u00f4ng tin n\u1ed9i dung h\u1eefu \u00edch, gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u00e1p l\u1ea1i, c\u0169ng nh\u01b0 kh\u00f4ng th\u1ec3 hi\u1ec7n doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9ng c\u01a1 ph\u00eda sau s\u1ebd l\u00e0m ng\u01b0\u1eddi d\u00f9ng d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m h\u01a1n, c\u0169ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi h\u1ecd quy\u1ebft \u0111\u1ecbnh d\u00f9ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi ng\u00e0nh d\u01b0\u1ee3c c\u0169ng v\u1eady, c\u00e1c n\u1ed9i dung n\u00ean th\u1ec3 hi\u1ec7n r\u00f5 mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p hy v\u1ecdng kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t t\u01b0\u01a1ng lai kh\u1ecfe m\u1ea1nh v\u00e0 h\u1ea1nh ph\u00fac.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"34_Khao_sat_va_nghien_cuu_sau_vao_nhung_cau_tra_loi\"><\/span>3.4. Kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u v\u00e0o nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c kh\u1ea3o s\u00e1t online \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng content \u0111\u00e1nh m\u1ea1nh v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u01b0u \u00fd n\u1ed9i dung kh\u1ea3o s\u00e1t n\u00ean \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t hi\u1ec3u sai \u00fd \u0111\u1ed3 c\u1ee7a marketer. C\u00e1c kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u1eedi kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn trong email newsletter\u00a0<\/li>\n<li>Cung c\u1ea5p cho ng\u01b0\u1eddi xem c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb mi\u1ec5n ph\u00ed, \u0111\u1ed5i l\u1ea1i ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t<\/li>\n<li>M\u1eddi ng\u01b0\u1eddi xem tham gia kh\u1ea3o s\u00e1t \u0111\u1ec3 nh\u1eadn m\u1ed9t ph\u1ea7n qu\u00e0 n\u00e0o \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-624 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/content-marketing-3.jpg\" alt=\"content marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"35_Ket_hop_truyen_thong_da_kenh\"><\/span>3.5. K\u1ebft h\u1ee3p truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ed9i dung hay l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, do \u0111\u00f3 tr\u01b0\u1edbc khi n\u1ed9i dung viral, c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t follow th\u00ec marketer n\u00ean t\u1eadp trung ph\u00e1t t\u00e1n n\u1ed9i dung. C\u00e0ng ph\u00e1t t\u00e1n r\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, tr\u1ecf backlink v\u1ec1 content c\u1ee7a m\u00ecnh \u1edf kh\u1eafp n\u01a1i, marketer s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u1ebfp c\u1eadn, c\u00e0ng nhi\u1ec1u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, k\u00e9o theo c\u00e0ng th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft \u0111\u1ebfn. K\u1ebft h\u1ee3p c\u1ea3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00e1t t\u00e1n n\u1ed9i dung \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ee9c m\u1ea1nh c\u1ee7a content marketing.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"36_Thuc_te_voi_kha_nang_doanh_nghiep\"><\/span>3.6. Th\u1ef1c t\u1ebf v\u1edbi kh\u1ea3 n\u0103ng doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng v\u1ec1 ngu\u1ed3n l\u1ef1c d\u00e0nh cho content marketing. N\u1ebfu kh\u00f4ng c\u00f3 th\u1eddi gian, h\u00e3y c\u00e2n nh\u1eafc outsource \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c gi\u00fap s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung. Tuy nhi\u00ean marketer c\u1ea7n \u0111\u1ea3m b\u1ea3o theo s\u00e1t qu\u00e1 tr\u00ecnh v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1o ra ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 ni\u1ec1m tin c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"37_Muon_tieng_noi_cua_nhan_vat_uy_tin\"><\/span>3.7. M\u01b0\u1ee3n ti\u1ebfng n\u00f3i c\u1ee7a nh\u00e2n v\u1eadt uy t\u00edn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t th\u00f4ng \u0111i\u1ec7p d\u00f9 hay nh\u01b0ng s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ph\u00f9 h\u1ee3p truy\u1ec1n \u0111\u1ea1t. \u0110\u00f4i khi l\u1eddi n\u00f3i c\u1ee7a m\u1ed9t chuy\u00ean gia, b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129, b\u1ec7nh nh\u00e2n v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi \u0111\u1ee9ng tr\u00ean ph\u01b0\u01a1ng di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, marketer n\u00ean t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c y t\u1ebf \u0111\u1ec3 lan t\u1ecfa n\u1ed9i dung m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a qu\u00e1 tr\u00ecnh l\u00e0m <a class=\"rank-math-link\" href=\"https:\/\/hedima.vn\/journey\/so-hoa-digitalization\/\">digital marketing<\/a>. L\u00e0m content marketing t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 tin c\u1eady trong m\u1eaft kh\u00e1ch h\u00e0ng. Ri\u00eang \u0111\u1ed1i v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, d\u00f9 b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi nhi\u1ec1u quy \u0111\u1ecbnh nh\u01b0ng marketer v\u1eabn c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o theo h\u01b0\u1edbng t\u1eadp trung v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b3febc23f2016008803' value='6a20b3febc23f2016008803'><input type='hidden' id='bg-show-more-text-6a20b3febc23f2016008803' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b3febc23f2016008803' value='Show Less'><a id='bg-showmore-action-6a20b3febc23f2016008803' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b3febc23f2016008803' ><\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/gtvseo.com\/marketing\/content-marketing-la-gi-1\/#content-la-gi\" target=\"_blank\" rel=\"noopener\">https:\/\/gtvseo.com\/marketing\/content-marketing-la-gi-1\/#content-la-gi<\/a><\/li>\n<li><a href=\"https:\/\/ngaocontent.com\/content-marketing-va-digital-content-la-gi-12-mo-hinh-digital-content-hien-nay-ma-copywriter-can-nam\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ngaocontent.com\/content-marketing-va-digital-content-la-gi-12-mo-hinh-digital-content-hien-nay-ma-copywriter-can-nam\/<\/a><\/li>\n<li><a href=\"https:\/\/masterful-marketing.com\/content-marketing-benefits-challenges-tips\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/masterful-marketing.com\/content-marketing-benefits-challenges-tips\/<\/a><\/li>\n<li><a href=\"https:\/\/giaiphapmarketing.vn\/content-marketing-cho-nganh-duoc-tao-niem-tin-khoi-cam-xuc\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/giaiphapmarketing.vn\/content-marketing-cho-nganh-duoc-tao-niem-tin-khoi-cam-xuc\/<\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe qua m\u1ed9t c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a Bill Gates l\u00e0 \u201cContent is King\u201d r\u1ed3i ph\u1ea3i kh\u00f4ng? \u0110i\u1ec1u n\u00e0y v\u1eabn v\u00f4 c\u00f9ng ch\u00ednh x\u00e1c trong content marketing ng\u00e0y nay. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t n\u1ed9i dung s\u00e1ng t\u1ea1o, thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 [&#8230;]\n","protected":false},"author":13,"featured_media":2193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[36],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2193"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}