{"id":524,"date":"2021-02-08T11:21:36","date_gmt":"2021-02-08T04:21:36","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=524"},"modified":"2021-02-08T11:21:36","modified_gmt":"2021-02-08T04:21:36","slug":"landing-page-sai-lam-khi-tao-landing-page","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/","title":{"rendered":"Landing page l\u00e0 g\u00ec? 5 sai l\u1ea7m c\u1ea7n tr\u00e1nh khi t\u1ea1o landing page"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Landing page l\u00e0 m\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), marketing, email marketing ho\u1eb7c digital marketing. Landing page th\u01b0\u1eddng k\u1ebft n\u1ed1i \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i (Social media), chi\u1ebfn d\u1ecbch email marketing ho\u1eb7c chi\u1ebfn d\u1ecbch search marketing \u0111\u1ec3 t\u0103ng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o. C\u00f9ng HEDIMA t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ecbnh ngh\u0129a, ph\u00e2n lo\u1ea1i, m\u1ee5c \u0111\u00edch landing page v\u00e0 c\u00e1c sai l\u1ea7m c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i th\u00f4ng qua b\u00e0i vi\u1ebft sau nh\u00e9!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#1_Landing_Page_la_gi\" >1. Landing Page l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#2_Phan_loai_landing_page\" >2. Ph\u00e2n lo\u1ea1i landing page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#21_Landing_page_thu_thap_khach_hang_tiem_nang_lead_generation_page\" >2.1. Landing page thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead generation page)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#22_Page_ban_hang_sale_page\" >2.2. Page b\u00e1n h\u00e0ng (sale page)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#23_Chuyen_doi_trung_gian_click-through_page\" >2.3. Chuy\u1ec3n \u0111\u1ed5i trung gian (click-through page)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#3_Muc_dich_tao_landing_page_la_gi\" >3. M\u1ee5c \u0111\u00edch t\u1ea1o landing page l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#31_Chay_quang_cao\" >3.1. Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#32_Ra_mat_san_pham_hay_dich_vu_moi\" >3.2 Ra m\u1eaft s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#33_Tang_mot_san_phamdich_vu_goi_kham_benh_my_pham_sample_ebook_hoi_thao_voucher_ma_giam_gia%E2%80%A6\" >3.3. T\u1eb7ng m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (g\u00f3i kh\u00e1m b\u1ec7nh, m\u1ef9 ph\u1ea9m sample, ebook, h\u1ed9i th\u1ea3o, voucher, m\u00e3 gi\u1ea3m gi\u00e1,&#8230;)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#34_Chuan_bi_cho_to_chuc_su_kien\" >3.4. Chu\u1ea9n b\u1ecb cho t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#4_Sai_lam_thuong_gap_khi_tao_landing_page\" >4. Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi t\u1ea1o landing page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#41_Khong_chu_trong_logo_doanh_nghiep\" >4.1. Kh\u00f4ng ch\u00fa tr\u1ecdng logo doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#42_Su_dung_nhieu_font_chu_phuc_tap\" >4.2 S\u1eed d\u1ee5ng nhi\u1ec1u font ch\u1eef ph\u1ee9c t\u1ea1p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#43_Su_dung_qua_nhieu_mau_sac_gay_roi_mat\" >4.3. S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u m\u00e0u s\u1eafc g\u00e2y r\u1ed1i m\u1eaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#44_Bo_cuc_thieu_logic\" >4.4. B\u1ed1 c\u1ee5c thi\u1ebfu logic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/#45_Muc_tieu_chua_ro_rang\" >4.5. M\u1ee5c ti\u00eau ch\u01b0a r\u00f5 r\u00e0ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Landing_Page_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Landing Page l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e1p xu\u1ed1ng, \u0111\u1ed5 b\u1ed9 xu\u1ed1ng, \u0111\u1eb7t xu\u1ed1ng m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3.<br \/>Page l\u00e0 m\u1ed9t trang tr\u00ean website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong digital marketing, landing page \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t <strong>trang \u0111\u00edch<\/strong>. Trang \u0111\u00edch c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trang website ri\u00eang bi\u1ec7t ho\u1eb7c m\u1ed9t trang n\u1eb1m trong website c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p. M\u1ee5c ti\u00eau chung c\u1ee7a landing page l\u00e0 thu h\u00fat l\u01b0\u1ee3t xem, l\u01b0\u1ee3t click, hay k\u00edch th\u00edch s\u1ef1 \u0111\u0103ng k\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead generation) cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng qua trang \u0111\u00edch landing page, ta s\u1ebd c\u00f3 d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng k\u1ebft h\u1ee3p v\u1edbi t\u1ef7 l\u1ec7 click chu\u1ed9t v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-750 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/Screenshot_3.png\" alt=\"\" width=\"600\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Phan_loai_landing_page\"><\/span>2. Ph\u00e2n lo\u1ea1i landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a theo m\u1ee5c marketing, trang \u0111\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia l\u00e0m 3 lo\u1ea1i c\u01a1 b\u1ea3n ph\u1ee5c v\u1ee5 cho m\u1ed7i m\u1ee5c \u0111\u00edch kh\u00e1c nhau (c\u00f2n nhi\u1ec1u lo\u1ea1i kh\u00e1c):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Landing_page_thu_thap_khach_hang_tiem_nang_lead_generation_page\"><\/span><span style=\"color: #017ab7;\">2.1. Landing page thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead generation page)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a lead generation page l\u00e0 \u0111\u1ec3 thu th\u1eadp nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 s\u1eed d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing sau n\u00e0y (nh\u01b0 ch\u1ea1y <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a>, qu\u1ea3ng c\u00e1o,\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead generation page th\u01b0\u1eddng thu th\u1eadp c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 h\u1ecd t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t s\u1ed1 thu th\u1eadp th\u00eam c\u00e1c th\u00f4ng tin kh\u00e1c nh\u01b0 website, \u0111\u1ecba ch\u1ec9, nhu c\u1ea7u\u2026 t\u00f9y v\u00e0o ng\u00e0nh ngh\u1ec1\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng nh\u1eadp th\u00f4ng tin th\u00ec trang \u0111\u00edch th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c sau khi \u0111\u0103ng k\u00fd nh\u01b0 nh\u1eadn ebook, t\u00e0i li\u1ec7u, qu\u00e0 t\u1eb7ng, coupon \u01b0u \u0111\u00e3i, kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn bi\u1ebft: c\u00f3 form thu th\u1eadp th\u00f4ng tin k\u00e8m theo \u01b0u \u0111\u00e3i.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-553 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/landing-page-2-1400x692.jpg\" alt=\"landing page\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Page_ban_hang_sale_page\"><\/span><span style=\"color: #017ab7;\">2.2. Page b\u00e1n h\u00e0ng (sale page)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a sale page t\u1ea1o ni\u1ec1m tin, h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng ngay tr\u00ean trang \u0111\u00edch. Sale page l\u00e0m n\u00ean \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadc, l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, b\u1ea3ng gi\u00e1, ch\u00ednh s\u00e1ch\u2026 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn bi\u1ebft: c\u00f3 n\u1ed9i dung gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 b\u1ea3ng gi\u00e1.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-554 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/landing-page-3-1067x800.png\" alt=\"landing page\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Chuyen_doi_trung_gian_click-through_page\"><\/span><span style=\"color: #017ab7;\">2.3. Chuy\u1ec3n \u0111\u1ed5i trung gian (click-through page)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a click-through page d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n h\u01b0\u1edbng t\u1edbi trang cu\u1ed1i c\u00f9ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Click-through page c\u00f2n cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m; khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn mua h\u00e0ng s\u1ebd v\u1ec1 trang gi\u1ecf h\u00e0ng c\u1ee7a website ch\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn bi\u1ebft: c\u00f3 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (ho\u1eb7c li\u00ean k\u1ebft) \u0111\u1ec3 chuy\u1ec3n h\u01b0\u1edbng sang m\u1ed9t trang kh\u00e1c<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-752 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/click-through-rate-illustration-landing-page-illustration-websites-landing-page_108061-512.jpg\" alt=\"Landing page la gi ti le chuyen doi trung gian\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Muc_dich_tao_landing_page_la_gi\"><\/span>3. M\u1ee5c \u0111\u00edch t\u1ea1o landing page l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c \u0111\u00edch t\u1ea1o trang \u0111\u00edch l\u00e0 mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u01a1n cho doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao th\u00ec doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng trang \u0111\u00edch \u0111\u00fang tr\u01b0\u1eddng h\u1ee3p. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng Landing Page ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Chay_quang_cao\"><\/span><span style=\"color: #017ab7;\">3.1. Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trang \u0111\u00edch gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 ch\u1ea1y qu\u1ea3ng c\u00e1o, thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; trang \u0111\u00edch c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed (khi l<a href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/\">anding page \u0111\u1ea1t \u0111\u01b0\u1ee3c SEO<\/a> t\u1ef1 nhi\u00ean).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thi\u1ebft k\u1ebf landing page cho m\u1ee5c \u0111\u00edch ch\u1ea1y qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p cho ng\u01b0\u1eddi dung \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m th\u1eadt r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c, mang t\u00ednh thuy\u1ebft ph\u1ee5c cao, n\u1ed9i dung landing page n\u00ean t\u01b0\u01a1ng \u1ee9ng v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Ra_mat_san_pham_hay_dich_vu_moi\"><\/span><span style=\"color: #017ab7;\">3.2 Ra m\u1eaft s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 b\u1ea1n c\u00f3 l\u00e0 doanh nghi\u1ec7p l\u1edbn c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m th\u00ec b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o s\u1eafp ra m\u1eaft b\u1ea1n c\u0169ng n\u00ean l\u00e0m landing page gi\u1edbi thi\u1ec7u s\u1eb5n v\u1ec1 s\u1ea3n ph\u1ea9m \/d\u1ecbch v\u1ee5; ngay c\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u01b0a ra m\u1eaft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thi\u1ebft k\u1ebf landing page cho m\u1ee5c \u0111\u00edch n\u00e0y c\u1ea7n \u0111\u1ee7, chi ti\u1ebft, tr\u00e1nh d\u01b0 th\u1eeba, t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. B\u00ean c\u1ea1nh, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u1eadn th\u00f4ng b\u00e1o khi s\u1ea3n ph\u1ea9m ra m\u1eaft ho\u1eb7c cho \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-753 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/doctor-holding-laptop-mockup-website_23-2147949305-2.jpg\" alt=\"landing page y duoc l\u00e0 g\u00ec\" width=\"600\" \/>\n\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Tang_mot_san_phamdich_vu_goi_kham_benh_my_pham_sample_ebook_hoi_thao_voucher_ma_giam_gia%E2%80%A6\"><\/span><span style=\"color: #017ab7;\">3.3. T\u1eb7ng m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (g\u00f3i kh\u00e1m b\u1ec7nh, m\u1ef9 ph\u1ea9m sample, ebook, h\u1ed9i th\u1ea3o, voucher, m\u00e3 gi\u1ea3m gi\u00e1,&#8230;)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c t\u1eb7ng n\u00e0y l\u00e0 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1edf r\u1ed9ng sang vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u00f2n l\u00e0 giai \u0111o\u1ea1n tm\u00e0 ch\u00fang ta s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc sau \u0111\u00f3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. B\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf trang \u0111\u00edch ng\u1eafn, k\u00e8m c\u00e1c bi\u1ec3u m\u1eabu \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111i\u1ec1n th\u00f4ng tin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Chuan_bi_cho_to_chuc_su_kien\"><\/span><span style=\"color: #017ab7;\">3.4. Chu\u1ea9n b\u1ecb cho t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n, d\u00f9 l\u00e0 online (livestream) hay offline (h\u1ed9i th\u1ea3o, workshop, offline,\u2026) th\u00ec vi\u1ec7c t\u1ea1o m\u1ed9t trang \u0111\u00edch s\u1ebd thu h\u00fat ng\u01b0\u1eddi quan t\u00e2m tham gia, thi\u1ebft k\u1ebf trang \u0111\u00edch ng\u1eafn c\u00f3 bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd tham gia \u0111\u1ec3 th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng b\u01b0\u1edbc \u0111\u1ea7u. T\u1eeb \u0111\u00f3 gi\u00fap cho vi\u1ec7c chu\u1ea9n b\u1ecb h\u1ed9i th\u1ea3o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng h\u01a1n.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"4_Sai_lam_thuong_gap_khi_tao_landing_page\"><\/span>4. Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi t\u1ea1o landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 nh\u1eefng sai l\u1ea7m m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng g\u1eb7p nh\u1ea5t khi kh\u1edfi t\u1ea1o landing page:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"41_Khong_chu_trong_logo_doanh_nghiep\"><\/span><span style=\"color: #017ab7;\">4.1. Kh\u00f4ng ch\u00fa tr\u1ecdng logo doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Doanh nghi\u1ec7p thi\u1ebft k\u1ebf landing page th\u01b0\u1eddng kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn logo, \u0111\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p. Landing page \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. V\u00ec th\u1ebf vi\u1ec7c t\u1ea1o m\u1ed9t logo \u1ea5n t\u01b0\u1ee3ng t\u1ea1o \u0111i\u1ec3m nh\u1ea5n l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. L\u00e0m t\u0103ng th\u00eam m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m khi truy\u1ec1n th\u00f4ng, \u0111\u1ea1t hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"42_Su_dung_nhieu_font_chu_phuc_tap\"><\/span><span style=\"color: #017ab7;\">4.2 S\u1eed d\u1ee5ng nhi\u1ec1u font ch\u1eef ph\u1ee9c t\u1ea1p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thi\u1ebft k\u1ebf trang \u0111\u00edch kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c font ch\u1eef ph\u1ee9c t\u1ea1p, tr\u00e1nh kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u; s\u1ebd l\u00e0m cho trang web c\u00e0ng th\u00eam r\u1ed1i m\u1eaft. Ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o landing page s\u1ebd th\u1ea5y thi\u1ebfu chuy\u00ean nghi\u1ec7p, g\u00e2y ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t. Font ch\u1eef c\u1ea7n nh\u1ea5t qu\u00e1n, \u0111\u01a1n gi\u1ea3n s\u1ebd gi\u00fap cho trang landing page tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p, d\u1ec5 \u0111\u1ecdc, d\u1ec5 theo d\u00f5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"43_Su_dung_qua_nhieu_mau_sac_gay_roi_mat\"><\/span><span style=\"color: #017ab7;\">4.3. S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u m\u00e0u s\u1eafc g\u00e2y r\u1ed1i m\u1eaft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi hi\u1ec7u \u1ee9ng m\u00e0u s\u1eafc thi\u1ebfu th\u1ed1ng nh\u1ea5t, qu\u00e1 ph\u1ee9c t\u1ea1p s\u1ebd g\u00e2y m\u1ea5t th\u1ea9m m\u1ef9. L\u00e0m cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u1ea5p, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u SEO. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf trang landing page c\u1ea7n nh\u1ea5t qu\u00e1n, \u0111\u01a1n gi\u1ea3n, h\u1ee3p l\u00fd, ph\u1ed1i m\u00e0u theo m\u00e0u ch\u1ee7 \u0111\u1ea1o c\u1ee7a Logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"44_Bo_cuc_thieu_logic\"><\/span><span style=\"color: #017ab7;\">4.4. B\u1ed1 c\u1ee5c thi\u1ebfu logic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page c\u00f3 b\u1ed1 c\u1ee5c s\u1eafp x\u1ebfp l\u1ed9n x\u1ed9n, s\u1eed d\u1ee5ng nhi\u1ec1u c\u1ee1 ch\u1eef kh\u00e1c nhau, ph\u00e2n chia th\u00e0nh nhi\u1ec1u kh\u1ed1i nh\u1ecf khi\u1ebfn landing page tr\u1edf n\u00ean r\u1ed1i m\u1eaft, s\u1ebd thi\u1ebfu chuy\u00ean nghi\u1ec7p, khi\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p b\u1ecb gi\u1ea3m s\u00fat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"45_Muc_tieu_chua_ro_rang\"><\/span><span style=\"color: #017ab7;\">4.5. M\u1ee5c ti\u00eau ch\u01b0a r\u00f5 r\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p khi cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3. C\u1ea7n tr\u00ecnh b\u00e0y ch\u00fang m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ng\u1eafn g\u1ecdn, \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1ea5t. S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u th\u00f4ng tin s\u1ebd khi\u1ebfn n\u00f3 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n, landing page l\u00fac n\u00e0y s\u1ebd kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u00ean c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 chuy\u1ec3n h\u00f3a th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd nhi\u1ec1u \u0111i\u1ec1u. C\u00e1c y\u1ebfu t\u1ed1 t\u1eeb x\u00e2y d\u1ef1ng, \u0111\u1ebfn n\u1ed9i dung, <a href=\"https:\/\/hedima.vn\/journey\/9-cach-thiet-ke-website-toi-uu-trong-nganh-y-te-cham-soc-suc-khoe\/\">thi\u1ebft k\u1ebf web<\/a>\u2026 \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh. Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng landing page mang l\u1ea1i \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing page l\u00e0 m\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), marketing, email marketing ho\u1eb7c digital marketing. C\u00f9ng HEDIMA t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ecbnh ngh\u0129a, ph\u00e2n lo\u1ea1i, m\u1ee5c \u0111\u00edch landing page v\u00e0 c\u00e1c sai l\u1ea7m c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i th\u00f4ng qua b\u00e0i vi\u1ebft sau nh\u00e9!<\/p>\n","protected":false},"author":13,"featured_media":2179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[66],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-landing-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2179"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}