{"id":522,"date":"2021-02-20T07:00:00","date_gmt":"2021-02-20T00:00:00","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=522"},"modified":"2021-02-20T07:00:00","modified_gmt":"2021-02-20T00:00:00","slug":"schema-hieu-qua-cua-schema-markup-seo-website","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/","title":{"rendered":"Schema l\u00e0 g\u00ec? 7 sai l\u1ea7m khi d\u00f9ng schema markup trong SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Schema \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng &#8220;b\u00ed k\u00edp&#8221; gi\u00fap website doanh nghi\u1ec7p c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm. C\u00f4ng c\u1ee5 n\u00e0y h\u1ed7 tr\u1ee3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm trong qu\u00e1 tr\u00ecnh index th\u00f4ng tin t\u1eeb c\u00e1c website tr\u00ean h\u1ec7 th\u1ed1ng. \u0110\u1ec3 website ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ebfn g\u1ea7n v\u1edbi ng\u01b0\u1eddi xem h\u01a1n, ng\u01b0\u1eddi l\u00e0m SEO hay qu\u1ea3n tr\u1ecb website n\u00ean c\u1ea7n nh\u1eafc c\u00f4ng c\u1ee5 n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, HEDIMA g\u1eedi \u0111\u1ebfn b\u1ea1n kh\u00e1i ni\u1ec7m v\u1ec1 schema v\u00e0 \u1ee9ng d\u1ee5ng trong <a href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/\">thi\u1ebft k\u1ebf website chu\u1ea9n SEO<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#1_Schema_la_gi\" >1. Schema l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#2_Schema_co_tac_dung_gi\" >2. Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#3_Mot_so_loai_schema_pho_bien\" >3. M\u1ed9t s\u1ed1 lo\u1ea1i schema ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#31_Breadcrumb_schema_markup\" >3.1. Breadcrumb schema markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#32_Sitelink_%E2%80%93_search_box\" >3.2. Sitelink &#8211; search box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#33_Schema_article\" >3.3. Schema article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#34_Review_Schema\" >3.4. Review Schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#35_Local_business_schema\" >3.5. Local business schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#36_Product_schema\" >3.6. Product schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#37_Su_kien_event\" >3.7. S\u1ef1 ki\u1ec7n (event)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#38_Course_schema\" >3.8. Course schema<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#4_Su_dung_schema_vao_website_nhu_the_nao_de_SEO_hieu_qua\" >4. S\u1eed d\u1ee5ng schema v\u00e0o website nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 SEO hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/#5_Nhung_sai_lam_thuong_gap_khi_trien_khai_schema\" >5. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai schema<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_Schema_la_gi\"><\/span>1. Schema l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schema hay schema.org, schema markup l\u00e0 m\u1ed9t \u0111o\u1ea1n code g\u1eafn v\u00e0o ph\u1ea7n HTML c\u1ee7a website ho\u1eb7c khai b\u00e1o javascript. Schema gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u01b0\u1ee3c website c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng x\u1ebfp h\u1ea1ng b\u1ea1n tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 3 lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng d\u1eef li\u1ec7u c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u1ed7 tr\u1ee3 l\u00e0: JSON-LD (JavaScript), Microdata (HTML) v\u00e0 RDFa (HTML 5). Google khuy\u00ean d\u00f9ng l\u00e0 \u0111\u1ecbnh d\u1ea1ng JSON-LD, v\u00ec l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng d\u1eef li\u1ec7u nh\u1eb9, d\u1ec5 \u0111\u1ecdc, d\u1ec5 vi\u1ebft v\u00e0 d\u1ec5 ph\u00e2n t\u00edch. JSON-LD c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o b\u1ea5t k\u00ec v\u1ecb tr\u00ed n\u00e0o trong trang web. \u0110i\u1ec1u n\u00e0y l\u00e0m vi\u1ec7c s\u1eed d\u1ee5ng JSON-LD \u0111\u1ed9c l\u1eadp v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a v\u00e0o schema m\u00e0 b\u1ea1n t\u1ea1o ra, Google s\u1ebd th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng ba lo\u1ea1i google search:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Rick result<\/em>: C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o nh\u01b0 gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m, x\u1ebfp h\u1ea1ng&#8230;\u00a0\u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-532 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-1.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Site link search box<\/em>: Khi trang web \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm n\u1ed9i dung c\u1ee7a trang web t\u1eeb ch\u00ednh trang t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-533 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-2-1228x800.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Google knowledge panel<\/em>: k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb \u1edf ph\u00eda b\u00ean ph\u1ea3i c\u1ee7a trang, cung c\u1ea5p th\u00f4ng tin k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e2ng cao. Google s\u1ebd t\u1ef1 suy lu\u1eadn ra c\u00e1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm thay v\u00ec\u00a0n\u1ed9i dung c\u1ee7a t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-542 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-3-1-1400x792.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Schema_co_tac_dung_gi\"><\/span>2. Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schema l\u00e0 k\u1ebft qu\u1ea3 h\u1ee3p t\u00e1c c\u1ee7a 4 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u1ed5i ti\u1ebfng l\u00e0 Google, Bing, Yandex v\u00e0 Yahoo v\u1edbi tham v\u1ecdng t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u chu\u1ea9n h\u00f3a, th\u1ed1ng nh\u1ea5t cho ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u00ecm ki\u1ebfm tr\u00ean internet. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap search engine hi\u1ec3u, ph\u00e2n lo\u1ea1i th\u00f4ng tin tr\u00ean website ch\u00ednh x\u00e1c h\u01a1n, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c Website \u0111ang vi\u1ebft n\u1ed9i dung n\u00e0o, ch\u1ee7 \u0111\u1ec1 g\u00ec. T\u1eeb \u0111\u00f3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft, ph\u00e2n lo\u1ea1i v\u00e0 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nhanh ch\u00f3ng, ch\u00ednh x\u00e1c h\u01a1n. T\u1eeb \u0111\u00f3, t\u1ef7 l\u1ec7 truy c\u1eadp website c\u1ee7a b\u1ea1n c\u0169ng t\u0103ng theo v\u00e0 t\u0103ng \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, Google s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u1ea1o c\u00e1c \u0111o\u1ea1n rich snippet cho website b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin nh\u01b0 \u0111\u00e1nh gi\u00e1, th\u00f4ng tin s\u1ea3n ph\u1ea9m l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Mot_so_loai_schema_pho_bien\"><\/span>3. M\u1ed9t s\u1ed1 lo\u1ea1i schema ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 nhi\u1ec1u lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1ea1i schema.org. M\u1ed9t s\u1ed1 d\u1ea1ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"31_Breadcrumb_schema_markup\"><\/span><span style=\"color: #017ab7;\">3.1. Breadcrumb schema markup<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3n th\u1ecb v\u1ecb tr\u00ed k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean doanh m\u1ee5c m\u1ed9t trang Web.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-543 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-4-1.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"32_Sitelink_%E2%80%93_search_box\"><\/span><span style=\"color: #017ab7;\">3.2. Sitelink &#8211; search box<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Schema markup t\u00ecm ki\u1ebfm trang web xu\u1ea5t hi\u1ec7n gi\u1ed1ng h\u00ecnh b\u00ean d\u01b0\u1edbi. N\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm m\u00e0 kh\u00f4ng c\u1ea7n click v\u00e0o trang web tr\u01b0\u1edbc.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-544 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-7-1-1400x391.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"33_Schema_article\"><\/span><span style=\"color: #017ab7;\">3.3. Schema article<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Schema article gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 hi\u1ec3u b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n. Qua \u0111\u00f3, c\u00e1c b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xu\u1ea5t hi\u1ec7n trong trang \u0111\u1ea7u danh s\u00e1ch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-545 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-6-1-1400x500.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"34_Review_Schema\"><\/span><span style=\"color: #017ab7;\">3.4. Review Schema<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Review schema th\u1ec3 hi\u1ec7n c\u00e1c x\u1ebfp h\u1ea1ng, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1ed9t website n\u00e0o \u0111\u00f3.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-546 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-7-2-1400x391.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"35_Local_business_schema\"><\/span><span style=\"color: #017ab7;\">3.5. Local business schema<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ea1ng schema markup n\u00e0y gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm x\u00e1c \u0111\u1ecbnh lo\u1ea1i h\u00ecnh kinh doanh, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-547 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-8-1-582x800.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"36_Product_schema\"><\/span><span style=\"color: #017ab7;\">3.6. Product schema<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 d\u1ea1ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 gi\u00e1, \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng,\u2026 Product schema \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-548 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-9-731x800.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"37_Su_kien_event\"><\/span><span style=\"color: #017ab7;\">3.7. S\u1ef1 ki\u1ec7n (event)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Event schema s\u1ebd hi\u1ec3n th\u1ecb th\u00f4ng tin li\u00ean quan c\u1ee7a s\u1ef1 ki\u1ec7n nh\u01b0 t\u00ean, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m di\u1ec5n ra,\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-549 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-10-992x800.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"38_Course_schema\"><\/span><span style=\"color: #017ab7;\">3.8. Course schema<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Course schema gi\u00fap hi\u1ec3n th\u1ecb th\u00f4ng tin kh\u00f3a h\u1ecdc nh\u01b0 t\u00ean kh\u00f3a h\u1ecdc, gi\u1ea3ng vi\u00ean, h\u1ecdc ph\u00ed\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-540 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/schema-11-1065x800.png\" alt=\"schema\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"4_Su_dung_schema_vao_website_nhu_the_nao_de_SEO_hieu_qua\"><\/span>4. S\u1eed d\u1ee5ng schema v\u00e0o website nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 SEO hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i bi\u1ebft r\u00f5 website m\u00ecnh c\u1ea7n \u00e1p d\u1ee5ng lo\u1ea1i schema n\u00e0o l\u00e0 th\u00edch h\u1ee3p nh\u1ea5t. \u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, kh\u00f4ng ph\u1ea3i schema.org c\u1eadp nh\u1eadt th\u00ec <strong>google schema library<\/strong> c\u0169ng c\u1eadp nh\u1eadt theo n\u00ean b\u1ea1n ph\u1ea3i v\u00e0o xem th\u01b0 vi\u1ec7n schema hi\u1ec7n t\u1ea1i c\u1ee7a Google. Google ch\u1ec9 c\u1eadp nh\u1eadt khi th\u1ea5y n\u00f3 c\u1ea7n thi\u1ebft v\u1edbi thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 lo\u1ea1i schema ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng d\u00f9ng nh\u1ea5t cho t\u1eebng lo\u1ea1i h\u00ecnh website kinh doanh nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog: b\u1ea1n ph\u1ea3i d\u00f9ng schema Blogposting, kh\u00f4ng \u0111\u01b0\u1ee3c d\u00f9ng lo\u1ea1i schema article hay news v\u00ec n\u00f3 d\u00e0nh cho ri\u00eang website tin t\u1ee9c.<\/li>\n<li>Blog v\u1ec1 n\u1ea5u \u0103n: d\u00f9ng reciept schema<\/li>\n<li>Blog review: d\u00f9ng review schema<\/li>\n<li>C\u1eeda h\u00e0n: d\u00f9ng local business schema<\/li>\n<li>Website b\u00e1n kho\u00e1 h\u1ecdc online: d\u00f9ng course schema<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"5_Nhung_sai_lam_thuong_gap_khi_trien_khai_schema\"><\/span>5. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai schema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y m\u00e0 kh\u00f4ng nh\u1eafm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ch\u00fang tr\u00e0n lan s\u1ebd l\u00e0m cho website b\u1ecb ph\u1ea1t d\u1eabn \u0111\u1ebfn bi\u1ebfn m\u1ea5t kh\u1ecfi Google. B\u1ea1n n\u00ean tr\u00e1nh m\u1ed9t s\u1ed1 sai l\u1ea7m sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review schema: t\u1ea1o s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u00e1nh gi\u00e1 \u1ea3o l\u00e0m m\u1ea5t ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng.<\/li>\n<li>Schema s\u1ea3n ph\u1ea9m: cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m sai l\u1ec7ch v\u1edbi hi\u1ec3n th\u1ecb tr\u00ean website.<\/li>\n<li>Schema local business: \u0111\u1ec3 sai v\u1ecb tr\u00ed, g\u1eafn t\u1ea5t c\u1ea3 c\u00e1c URL c\u1ee7a website.<\/li>\n<li>Event schema: c\u00f3 n\u1ed9i dung v\u00e0 lo\u1ea1i h\u00ecnh website l\u1ea1i kh\u00f4ng li\u00ean quan.<\/li>\n<li>Cung c\u1ea5p n\u1ed9i dung kh\u00f4ng ph\u1ea3i do b\u1ea1n t\u1ea1o ra.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y nh\u01b0ng n\u1ed9i dung kh\u00f4ng hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n<li>N\u1ed9i dung c\u1ea5m truy\u1ec1n b\u00e1 nh\u01b0: n\u1ea1n \u1ea5u d\u00e2m, quan h\u1ec7 v\u1edbi \u0111\u1ed9ng v\u1eadt, b\u1ea1o l\u1ef1c t\u00ecnh d\u1ee5c, h\u00e0nh \u0111\u1ed9ng b\u1ea1o l\u1ef1c ho\u1eb7c t\u00e0n b\u1ea1o, c\u00e1c ho\u1ea1t \u0111\u1ed9ng nguy hi\u1ec3m v\u00e0 th\u00f9 \u0111\u1ecbch c\u00f3 ch\u1ee7 \u0111\u00edch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 Schema m\u00e0 Hedima \u0111\u00e3 cung c\u1ea5p. Ch\u1ec9 ri\u00eang nghi\u00ean c\u1ee9u v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng <a class=\"rank-math-link\" href=\"http:\/\/journey.hedima.vn\/thiet-ke-web-chuan-seo\/\">thi\u1ebft K\u1ebf website chu\u1ea9n SEO<\/a> c\u0169ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. N\u00f3 ng\u00e0y c\u00e0ng kh\u00f3 h\u01a1n v\u00ec Google kh\u00f4ng ng\u1eebng \u0111\u00e0o s\u00e2u v\u00e0o n\u1ed9i dung, th\u00eam v\u00e0o nh\u1eefng ti\u00eau chu\u1ea9n m\u1edbi, nh\u1eefng y\u1ebfu t\u1ed1 m\u1edbi. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd \u0111em l\u1ea1i nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch cho qu\u00e1 tr\u00ecnh t\u1ea1o website c\u1ee7a b\u1ea1n.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schema \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng &#8220;b\u00ed k\u00edp&#8221; gi\u00fap website ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm. \u0110\u1ec3 website c\u00f3 th\u1ec3 \u0111\u1ebfn g\u1ea7n v\u1edbi ng\u01b0\u1eddi xem h\u01a1n, ng\u01b0\u1eddi l\u00e0m SEO hay qu\u1ea3n tr\u1ecb website n\u00ean c\u1ea7n nh\u1eafc \u0111\u1ebfn Schema. Trong b\u00e0i vi\u1ebft n\u00e0y, HEDIMA g\u1eedi \u0111\u1ebfn b\u1ea1n kh\u00e1i ni\u1ec7m v\u1ec1 Schema v\u00e0 \u1ee9ng d\u1ee5ng trong SEO.<\/p>\n","protected":false},"author":13,"featured_media":2187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[111],"class_list":["post-522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-thiet-ke-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2187"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}