{"id":411,"date":"2021-02-05T00:45:59","date_gmt":"2021-02-04T17:45:59","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=411"},"modified":"2021-02-05T00:45:59","modified_gmt":"2021-02-04T17:45:59","slug":"mot-so-khai-niem-trong-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/","title":{"rendered":"M\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m trong Marketing: Insight – Big idea – Key message – Slogan – Tagline v\u00e0 m\u1ed9t s\u1ed1 case study"},"content":{"rendered":"\n

Gi\u1eefa v\u00f4 v\u00e0n s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng \u0111\u1eb7c t\u00ednh gi\u1ed1ng nhau, m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc h\u1ebft th\u00f4ng \u0111i\u1ec7p (key message) m\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 mang l\u1ea1i ph\u1ea3i th\u1eadt s\u1ef1 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n\n\n\n

Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing, \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m trong Marketing nh\u01b0 Insight, Big Idea, Key Message, Slogan v\u00e0 Tagline. V\u1eady \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y l\u00e0 g\u00ec?\u00a0<\/p>\n\n\n\n

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