{"id":3784,"date":"2023-10-23T03:37:54","date_gmt":"2023-10-23T03:37:54","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3784"},"modified":"2023-10-23T07:34:43","modified_gmt":"2023-10-23T07:34:43","slug":"cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/","title":{"rendered":"Ch\u1ea1m \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau quan t\u00e2m b\u1ec7nh v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng nh\u1edd l\u1ee3i th\u1ebf data-driven marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1ed1ng k\u00ea cho th\u1ea5y, b\u1ec7nh v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u g\u00e2y m\u00f9 l\u00f2a tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi nguy c\u01a1 \u1edf ng\u01b0\u1eddi cao tu\u1ed5i m\u1eafc \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng l\u00ean \u0111\u1ebfn 40%. D\u1ef1 \u00e1n l\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 s\u1ef1 nguy hi\u1ec3m c\u1ee7a b\u1ec7nh l\u00fd v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng. Trong khi \u0111\u00f3, ng\u01b0\u1eddi cao tu\u1ed5i \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u201ckh\u00f3 ti\u1ebfp c\u1eadn\u201d tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1. V\u1eady l\u00e0m sao \u0111\u1ec3 d\u1ef1 \u00e1n ch\u1ea1m \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u1ec9 trong th\u1eddi gian ng\u1eafn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong h\u01a1n 1 th\u00e1ng tri\u1ec3n khai, d\u1ef1 \u00e1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 ngo\u00e0i mong \u0111\u1ee3i, v\u1edbi chi ph\u00ed truy\u1ec1n th\u00f4ng t\u1ed1i \u01b0u h\u01a1n d\u1ef1 ki\u1ebfn. Gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n n\u00eau tr\u00ean? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft ngay sau \u0111\u00e2y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/#Bai_toan_lua_chon_%E2%80%9Cdiem_cham%E2%80%9D_doi_tuong_muc_tieu\" >B\u00e0i to\u00e1n l\u1ef1a ch\u1ecdn &#8220;\u0111i\u1ec3m ch\u1ea1m&#8221; \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/#Phan_tich_van_de_va_giai_phap_truyen_thong_voi_data-driven_marketing\" >Ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng v\u1edbi data-driven marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/#Thuc_thi_va_dat_ket_qua_duoc\" >Th\u1ef1c thi v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/#1_Emotional_clip\" >1. Emotional clip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/#2_Buoi_toa_dam_tu_van_suc_khoe_truc_tuyen\" >2. Bu\u1ed5i t\u1ecda \u0111\u00e0m t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/cham-dung-doi-tuong-benh-vong-mac-dai-thao-duong\/#Tong_ket\" >T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bai_toan_lua_chon_%E2%80%9Cdiem_cham%E2%80%9D_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">B\u00e0i to\u00e1n l\u1ef1a ch\u1ecdn &#8220;\u0111i\u1ec3m ch\u1ea1m&#8221; \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 bi\u1ebfn ch\u1ee9ng v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u201cCh\u1ee7 \u0111\u1ed9ng th\u0103m kh\u00e1m m\u1eaft \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n v\u00e0 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh, ph\u00f2ng ng\u1eeba m\u00f9 l\u00f2a\u201d, Abbott Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n gi\u00e1o d\u1ee5c s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 chuy\u00ean m\u00f4n t\u1eeb B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c TP.HCM, c\u00f9ng gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng s\u1ed1 \u0111\u1ebfn t\u1eeb HEDIMA v\u00e0 n\u1ec1n t\u1ea3ng YouMed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n t\u1eadp trung ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00e2n ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng t\u1eeb 30 &#8211; 50 tu\u1ed5i. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00e0 th\u01b0\u1eddng xuy\u00ean t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, \u0111\u1ec3 hi\u1ec3u c\u00e1ch \u0111i\u1ec1u tr\u1ecb cho ng\u01b0\u1eddi th\u00e2n l\u00e0 b\u1ed1 m\u1eb9 v\u00e0 ph\u00f2ng ng\u1eeba cho ch\u00ednh b\u1ea3n th\u00e2n. B\u00ean c\u1ea1nh \u0111\u00f3, d\u1ef1 \u00e1n c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng b\u1ec7nh nh\u00e2n \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng c\u00f3 ho\u1eb7c ch\u01b0a c\u00f3 bi\u1ebfn ch\u1ee9ng v\u00f5ng m\u1ea1c \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng th\u0103m kh\u00e1m m\u1eaft, ph\u00e1t hi\u1ec7n v\u00e0 \u0111i\u1ec1u tr\u1ecb k\u1ecbp th\u1eddi b\u1ec7nh l\u00fd n\u00e0y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_tich_van_de_va_giai_phap_truyen_thong_voi_data-driven_marketing\"><\/span><span style=\"color: #017ab7;\">Ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng v\u1edbi data-driven marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c t\u1ebf, vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u201ctheo l\u1ed1i m\u00f2n\u201d d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 phi\u1ebfn di\u1ec7n s\u1ebd kh\u00f4ng th\u1ec3 gi\u00fap d\u1ef1 \u00e1n ch\u1ea1m \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady n\u00ean, gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 ra l\u00e0 t\u1eadn d\u1ee5ng data-driven marketing t\u1eeb h\u1ec7 sinh th\u00e1i METAMED, c\u1ee5 th\u1ec3 l\u00e0 t\u1ec7p data t\u1eeb c\u00e1c d\u1ef1 \u00e1n v\u1ec1 b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng HEDIMA \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u00e0 n\u1ec1n t\u1ea3ng YouMed, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong th\u1eddi gian ng\u1eafn, l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m\u201d hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed truy\u1ec1n th\u00f4ng cho d\u1ef1 \u00e1n.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3786\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-2.png\" alt=\"Ch\u1ea1m \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau quan t\u00e2m b\u1ec7nh v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng nh\u1edd l\u1ee3i th\u1ebf data-driven marketing\" width=\"900\" height=\"900\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-2.png 900w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-2-300x300.png 300w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-2-150x150.png 150w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-2-768x768.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n ch\u1ea1m \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1edd l\u1ee3i th\u1ebf data-driven marketing<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi h\u1ec7 sinh th\u00e1i METAMED, t\u1ec7p data kh\u1ed5ng l\u1ed3 v\u1edbi c\u00e1c user trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe, y t\u1ebf qua c\u00e1c n\u1ec1n t\u1ea3ng: YouMed &#8211; \u1ee8ng d\u1ee5ng \u0111\u1eb7t kh\u00e1m; Y360 &#8211; \u1ee8ng d\u1ee5ng \u0111\u00e0o t\u1ea1o Y D\u01b0\u1ee3c cho c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129; v\u00e0 HEDIMA &#8211; \u0110\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng ti\u00ean phong trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe s\u1ebd gi\u00fap cho vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, c\u00e1c user trong data \u0111\u01b0\u1ee3c \u201ct\u1eadp h\u1ee3p\u201d t\u1eeb nhi\u1ec1u d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng m\u00e0 HEDIMA \u0111\u00e3 t\u1eebng tri\u1ec3n khai, \u0111i\u1ec3n h\u00ecnh nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n T\u1ea7m so\u00e1t th\u1ea7n kinh ngo\u1ea1i bi\u00ean &#8211; Bi\u1ebfn ch\u1ee9ng \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng: Thu \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng user truy c\u1eadp v\u00e0o landing page \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nguy c\u01a1 bi\u1ebfn ch\u1ee9ng th\u1ea7n kinh ngo\u1ea1i bi\u00ean. T\u1eeb \u0111\u00f3 c\u00f3 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 s\u1eed d\u1ee5ng telemedicine \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u00e1c s\u0129 t\u01b0 v\u1ea5n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chu\u1ed7i Livestream g\u1ed3m 4 s\u1ed1 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cTr\u1ecdn vui s\u1ed1ng c\u00f9ng \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng\u201d: Thu h\u00fat l\u01b0\u1ee3ng l\u1edbn user xem livestream v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u00e1c tr\u00ean fanpage, c\u0169ng nh\u01b0 \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft tr\u00ean trang Tin Y t\u1ebf c\u1ee7a YouMed \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n S\u1eefa b\u1ed9t d\u00e0nh cho ng\u01b0\u1eddi \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng tri\u1ec3n khai tr\u00ean n\u1ec1n t\u1ea3ng Facebook: Thu \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng user l\u00e0 ng\u01b0\u1eddi b\u1ec7nh ho\u1eb7c \u0111ang quan t\u00e2m b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng c\u00f3 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 xem video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00e0 c\u00f2n nhi\u1ec1u d\u1ef1 \u00e1n li\u00ean quan b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng kh\u00e1c.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi HEDIMA, n\u1ec1n t\u1ea3ng YouMed \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t t\u1ec7p data v\u1edbi h\u00e0ng ch\u1ee5c ng\u00e0n user ti\u1ec1m n\u0103ng \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1eb7t kh\u00e1m b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m hay b\u00e1c s\u0129 chuy\u00ean khoa N\u1ed9i ti\u1ebft &#8211; \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng. <\/span><span style=\"font-weight: 400;\">H\u01a1n h\u1ebft, nh\u1eefng user trong t\u1ec7p data n\u00f3i tr\u00ean \u0111\u00e3 c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 truy c\u1eadp website, xem livestream, t\u01b0\u01a1ng t\u00e1c tr\u00ean fanpage hay th\u1ef1c hi\u1ec7n \u0111\u1eb7t kh\u00e1m. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y h\u1ecd l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, ho\u1eb7c c\u00f3 th\u1ec3 \u0111ang m\u1eafc ph\u1ea3i b\u1ec7nh l\u00fd n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp \u0111\u1ebfn, k\u1ef9 thu\u1eadt Look a like \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi t\u1ec7p g\u1ed1c c\u1ee7a HEDIMA. T\u1ec7p \u0111\u01b0\u1ee3c t\u1ea1o bao g\u1ed3m c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00fang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n nh\u1ea5t, so v\u1edbi c\u00e1ch x\u00e1c \u0111\u1ecbnh th\u00f4ng th\u01b0\u1eddng. V\u1edbi d\u1ef1 \u00e1n n\u00e0y, theo t\u00ednh to\u00e1n c\u1ee7a Google Ads Editor v\u00e0 Meta Audience th\u00ec \u0111\u1ed9 l\u1edbn c\u1ee7a t\u1ec7p \u0111\u01b0\u1ee3c t\u1ea1o l\u00e0 kho\u1ea3ng 3.000.000 user, c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u0103m s\u00f3c c\u00f3 ng\u01b0\u1eddi th\u00e2n, m\u1eafc \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng ho\u1eb7c ng\u01b0\u1eddi \u0111ang m\u1eafc b\u1ec7nh l\u00fd n\u00e0y, v\u1edbi \u0111\u1ed9 tu\u1ed5i t\u1eeb 30 &#8211; 50, t\u1ea1i 14 th\u00e0nh ph\u1ed1 l\u1edbn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thuc_thi_va_dat_ket_qua_duoc\"><\/span><span style=\"color: #017ab7;\">Th\u1ef1c thi v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Emotional_clip\"><\/span>1. Emotional clip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi ph\u01b0\u01a1ng \u00e1n n\u00eau tr\u00ean, emotional clip v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1ea7y c\u1ea3m x\u00fac c\u1ee7a t\u00ecnh th\u00e2n \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng qua hai k\u00eanh ch\u00ednh l\u00e0 Youtube v\u00e0 trang fanpage YouMed. Trong \u0111\u00f3, qu\u1ea3ng c\u00e1o Youtube skippable in-stream ads v\u00e0 qu\u1ea3ng c\u00e1o video ThruPlay tr\u00ean Facebook Ads qua fanpage YouMed \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 d\u1ef1 \u00e1n \u1edf \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi ph\u01b0\u01a1ng \u00e1n n\u00eau tr\u00ean, emotional clip v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1ea7y c\u1ea3m x\u00fac c\u1ee7a t\u00ecnh th\u00e2n \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng qua hai k\u00eanh ch\u00ednh l\u00e0 Youtube v\u00e0 trang fanpage YouMed. Trong \u0111\u00f3, qu\u1ea3ng c\u00e1o Youtube skippable in-stream ads v\u00e0 qu\u1ea3ng c\u00e1o video ThruPlay tr\u00ean Facebook Ads qua fanpage YouMed \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 d\u1ef1 \u00e1n \u1edf \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong v\u00f2ng m\u1ed9t th\u00e1ng, k\u1ebft qu\u1ea3 th\u1ef1c thi qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng Facebook \u0111\u00e3 mang v\u1ec1 nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi g\u1ea7n 1.900.000 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn, kho\u1ea3ng 4.500.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 h\u01a1n 1.000.000 l\u01b0\u1ee3t xem video 3 gi\u00e2y. C\u00e1c con s\u1ed1 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u01b0\u1ee3t g\u1ea5p \u0111\u00f4i KPI \u0111\u00e3 \u0111\u1ec1 ra, trong khi chi ph\u00ed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u01a1n so v\u1edbi d\u1ef1 ki\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o emotional clip tr\u00ean k\u00eanh Youtube c\u0169ng cho th\u1ea5y s\u1ef1 hi\u1ec7u qu\u1ea3 v\u1edbi h\u01a1n 3.000.000 l\u01b0\u1ee3t xem v\u00e0 ti\u1ebfp c\u1eadn h\u01a1n 1.500.000 ng\u01b0\u1eddi quan t\u00e2m \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3788 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-3.png\" alt=\"C\u00e1c con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a emotional clip tr\u00ean n\u1ec1n t\u1ea3ng Facebook v\u00e0 Youtube \" width=\"900\" height=\"900\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-3.png 900w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-3-300x300.png 300w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-3-150x150.png 150w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Hinh-3-768x768.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">C\u00e1c con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a emotional clip tr\u00ean n\u1ec1n t\u1ea3ng Facebook v\u00e0 Youtube<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3789 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture2.png\" alt=\"Emotional clip \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean Youtube theo d\u1ea1ng skippable in-stream ads \" width=\"602\" height=\"264\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture2.png 602w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture2-300x132.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Emotional clip \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean Youtube theo d\u1ea1ng skippable in-stream ads<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c truy\u1ec1n th\u00f4ng cho d\u1ef1 \u00e1n kh\u00f4ng ch\u1ec9 mang t\u00ednh ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng ngu\u1ed3n data s\u1eb5n c\u00f3, l\u00e0m c\u01a1 s\u1edf cho c\u00e1c chi\u1ebfn d\u1ecbch v\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng trong t\u01b0\u01a1ng lai. Ch\u00ednh v\u00ec th\u1ebf, d\u1ef1 \u00e1n \u0111\u00e3 t\u1ea1o m\u1ed9t trang \u0111\u00edch (landing page) t\u1ea1i website www.acare.abbott.vn \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin y khoa chuy\u00ean v\u1ec1 b\u1ec7nh l\u00fd v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng ngu\u1ed3n t\u00e0i nguy\u00ean, m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: c\u1eadp nh\u1eadt nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n t\u1ea7m so\u00e1t v\u00e0 \u0111i\u1ec1u tr\u1ecb bi\u1ebfn ch\u1ee9ng v\u00f5ng m\u1ea1c.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Buoi_toa_dam_tu_van_suc_khoe_truc_tuyen\"><\/span>2. Bu\u1ed5i t\u1ecda \u0111\u00e0m t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi emotional clip, d\u1ef1 \u00e1n \u0111\u00e3 th\u1ef1c hi\u1ec7n bu\u1ed5i t\u1ecda \u0111\u00e0m t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cPH\u00c1T HI\u1ec6N S\u1edaM V\u00c0 \u0110I\u1ec0U TR\u1eca K\u1ecaP TH\u1edcI B\u1ec6NH V\u00d5NG M\u1ea0C \u0110\u00c1I TH\u00c1O \u0110\u01af\u1edcNG. GI\u1eee TR\u1eccN \u00c1NH NH\u00ccN \u2013 V\u1eb8N TR\u00d2N KHO\u1ea2NH KH\u1eaeC\u201d v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u \u0111\u1ebfn t\u1eeb B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c TP.HCM l\u00e0 TS.BS. Tr\u1ea7n Quang Nam &#8211; Tr\u01b0\u1edfng khoa N\u1ed9i ti\u1ebft v\u00e0 BS.CKII. Nguy\u1ec5n Th\u00e0nh Lu\u00e2n &#8211; Khoa M\u1eaft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu\u1ed5i t\u1ecda \u0111\u00e0m l\u00e0 n\u01a1i c\u00e1c b\u00e1c s\u0129 chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 b\u1ec7nh l\u00fd v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, c\u0169ng nh\u01b0 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc li\u00ean quan cho kh\u00e1n gi\u1ea3. T\u1eeb \u0111\u00f3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u00eam nh\u1eefng bi\u1ec7n ph\u00e1p ch\u0103m s\u00f3c v\u00e0 ph\u00f2ng ng\u1eeba c\u00e1c bi\u1ebfn ch\u1ee9ng nguy hi\u1ec3m, gi\u1eef g\u00ecn th\u1ecb l\u1ef1c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3790 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture3.png\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh t\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u1ef1c tuy\u1ebfn t\u1ea1i fanpage YouMed v\u00e0 c\u00e1c fanpage ti\u1ebfp s\u00f3ng kh\u00e1c \" width=\"602\" height=\"264\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture3.png 602w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture3-300x132.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh t\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u1ef1c tuy\u1ebfn t\u1ea1i fanpage YouMed v\u00e0 c\u00e1c fanpage ti\u1ebfp s\u00f3ng kh\u00e1c<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 truy\u1ec1n th\u00f4ng cho ch\u01b0\u01a1ng tr\u00ecnh, c\u00e1c b\u00e0i \u0111\u0103ng fanpage YouMed t\u1eeb tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i li\u00ean t\u1ee5c nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o ng\u00e0y 04\/08\/2023, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u1ef1c tuy\u1ebfn t\u1ea1i fanpage YouMed, v\u1edbi s\u1ef1 ti\u1ebfp s\u00f3ng c\u1ee7a trang fanpage b\u00e1o D\u00e2n Tr\u00ed v\u00e0 c\u00e1c b\u1ec7nh vi\u1ec7n l\u1edbn nh\u01b0: B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c TPHCM, B\u1ec7nh vi\u1ec7n Th\u00e0nh ph\u1ed1 Th\u1ee7 \u0110\u1ee9c v\u00e0 B\u1ec7nh vi\u1ec7n \u0110a khoa t\u1ec9nh Ti\u1ec1n Giang. T\u1ecda \u0111\u00e0m \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u1edbi peak viewers h\u01a1n 7.500. Trong \u0111\u00f3, ph\u1ea3i k\u1ec3 \u0111\u1ebfn h\u01a1n 5.000 peak viewers \u0111\u1ebfn t\u1eeb trang fanpage YouMed &#8211; v\u1edbi l\u1ee3i th\u1ebf data d\u1ed3i d\u00e0o user ti\u1ec1m n\u0103ng c\u00f9ng kinh nghi\u1ec7m tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3791 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture4.png\" alt=\"Bu\u1ed5i t\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn thu h\u00fat h\u00e0ng ng\u00e0n l\u01b0\u1ee3t peak viewers \" width=\"602\" height=\"601\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture4.png 602w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture4-300x300.png 300w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/10\/Picture4-150x150.png 150w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Bu\u1ed5i t\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn thu h\u00fat h\u00e0ng ng\u00e0n l\u01b0\u1ee3t peak viewers<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ed5ng k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 minh ch\u1ee9ng cho s\u1ef1 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 gi\u1eefa Abbott Vi\u1ec7t Nam, B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c TPHCM, c\u00f9ng HEDIMA v\u00e0 YouMed v\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng s\u1ed1 \u0111\u1ed9t ph\u00e1, \u0111\u00e3 mang d\u1ef1 \u00e1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi b\u1ec1 d\u00e0y kinh nghi\u1ec7m th\u1ef1c thi nhi\u1ec1u chi\u1ebfn d\u1ecbch trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe, c\u00f9ng l\u1ee3i th\u1ebf data-driven trong h\u1ec7 sinh th\u00e1i METAMED, HEDIMA \u0111\u00e3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng d\u1ef1 \u00e1n \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n kh\u00f4ng ch\u1ec9 n\u00f3i l\u00ean kh\u1ea3 n\u0103ng th\u1ef1c thi \u0111em l\u1ea1i k\u1ebft qu\u1ea3 th\u1ef1c c\u1ee7a HEDIMA, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng t\u1ed1i \u01b0u nh\u1ea5t cho c\u00e1c d\u1ef1 \u00e1n v\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ed1ng k\u00ea cho th\u1ea5y, b\u1ec7nh v\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u g\u00e2y m\u00f9 l\u00f2a tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi nguy c\u01a1 \u1edf ng\u01b0\u1eddi cao tu\u1ed5i m\u1eafc \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng l\u00ean \u0111\u1ebfn 40%. D\u1ef1 \u00e1n l\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 [&#8230;]\n","protected":false},"author":13,"featured_media":3806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,7,9],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","category-news","category-pharma-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":4,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3795,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3806"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}