{"id":3769,"date":"2023-09-28T07:33:57","date_gmt":"2023-09-28T07:33:57","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3769"},"modified":"2023-10-23T06:55:00","modified_gmt":"2023-10-23T06:55:00","slug":"du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/","title":{"rendered":"D\u1ef1 \u00e1n \u0111\u1ed3ng h\u00e0nh c\u00f9ng ba m\u1eb9 ki\u1ec3m so\u00e1t hen \u1edf tr\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong \u0111i\u1ec1u tr\u1ecb hen, nhi\u1ec1u ph\u1ee5 huynh lo r\u1eb1ng con tr\u1ebb d\u00f9ng thu\u1ed1c th\u01b0\u1eddng xuy\u00ean s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ea1m d\u1ee5ng thu\u1ed1c. Nh\u01b0ng kh\u00f4ng \u201cph\u1ee5 thu\u1ed9c thu\u1ed1c\u201d th\u00ec con ph\u1ea3i \u201cph\u1ee5 thu\u1ed9c v\u1eadn may\u201d. V\u1eady \u201cph\u1ee5 thu\u1ed9c thu\u1ed1c\u201d nh\u01b0 th\u1ebf n\u00e0o l\u00e0 \u0111\u00fang v\u00e0 ki\u1ec3m so\u00e1t hen nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3 l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y. Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai h\u01a1n 3 th\u00e1ng, d\u1ef1 \u00e1n t\u0103ng nh\u1eadn th\u1ee9c ki\u1ec3m so\u00e1t hen cho tr\u1ebb t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 42% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 hen suy\u1ec5n tr\u01b0\u1edbc \u0111\u00f3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean c\u00f9ng n\u1ec1n t\u1ea3ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 d\u1ef1 \u00e1n nh\u00e9!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#Boi_canh\" >B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#Muc_tieu\" >M\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#Doi_tuong_muc_tieu\" >\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#Insight\" >Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#Thong_diep\" >Th\u00f4ng \u0111i\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#Hoat_dong_va_ket_qua_dat_duoc\" >Ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#1_Fanpage_%E2%80%9CVi_la_phoi_khoe%E2%80%9D\" >1. Fanpage \u201cV\u00ec l\u00e1 ph\u1ed5i kh\u1ecfe\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/du-an-dong-hanh-cung-ba-me-kiem-soat-hen-o-tre\/#2_Chuoi_video_cung_gau_Parker\" >2. Chu\u1ed7i video c\u00f9ng g\u1ea5u Parker<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Boi_canh\"><\/span><span style=\"color: #017ab7;\">B\u1ed1i c\u1ea3nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u1ede Vi\u1ec7t Nam, t\u1ef7 l\u1ec7 tu\u00e2n th\u1ee7 \u0111i\u1ec1u tr\u1ecb hen suy\u1ec5n hi\u1ec7n ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng 33,4%, m\u1ed9t con s\u1ed1 th\u1ea5p \u0111\u00e1ng lo ng\u1ea1i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 hen trong c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong ph\u1ea1m vi ch\u0103m s\u00f3c y t\u1ebf, vi\u1ec7c kh\u00f4ng tu\u00e2n th\u1ee7 trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb th\u01b0\u1eddng ch\u1ee7 y\u1ebfu b\u1eaft ngu\u1ed3n t\u1eeb t\u00e2m l\u00fd lo ng\u1ea1i v\u1ec1 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5 v\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p trong c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb hen, nh\u01b0 m\u00e1y phun kh\u00ed dung.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Muc_tieu\"><\/span><span style=\"color: #017ab7;\">M\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c ki\u1ec3m so\u00e1t hen \u1edf tr\u1ebb, AstraZeneca \u0111\u00e3 ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n gi\u00e1o d\u1ee5c s\u1ee9c kh\u1ecfe cho c\u1ed9ng \u0111\u1ed3ng, v\u1edbi gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng t\u1eeb <\/span><span style=\"font-weight: 400;\">HEDIMA <\/span><span style=\"font-weight: 400;\">&#8211; \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng ti\u00ean phong trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe h\u1ee3p t\u00e1c c\u00f9ng n\u1ec1n t\u1ea3ng YouMed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n l\u00e0 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c trong vi\u1ec7c ki\u1ec3m so\u00e1t hen suy\u1ec5n \u1edf tr\u1ebb em. \u0110i\u1ec1u n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c b\u1eadc cha m\u1eb9 v\u1ec1 c\u0103n b\u1ec7nh th\u00f4ng qua nh\u1eefng bi\u1ec3u hi\u1ec7n, tri\u1ec7u ch\u1ee9ng v\u00e0 c\u00e1ch ki\u1ec3m so\u00e1t c\u01a1n hen. Thay v\u00ec t\u1ef1 \u00fd ng\u01b0ng thu\u1ed1c ho\u1eb7c kh\u00f4ng tu\u00e2n th\u1ee7 ch\u1ec9 d\u1eabn t\u1eeb b\u00e1c s\u0129, d\u1ef1 \u00e1n khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u00fang h\u01b0\u1edbng d\u1eabn y t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t t\u1ed1t c\u01a1n hen n\u00f3i ri\u00eang v\u00e0 qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe c\u1ee7a tr\u1ebb n\u00f3i chung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, d\u1ef1 \u00e1n c\u00f2n mong mu\u1ed1n n\u00e2ng cao hi\u1ec3u bi\u1ebft c\u1ee7a ph\u1ee5 huynh v\u1ec1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a m\u00e1y phun kh\u00ed dung trong vi\u1ec7c gi\u1ea3m vi\u00eam nhi\u1ec5m v\u00e0 ki\u1ec3m so\u00e1t c\u01a1n hen hi\u1ec7u qu\u1ea3. M\u00e1y phun kh\u00ed dung kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n thu\u1ea7n trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c gi\u00fap tr\u1ebb duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 ch\u1ea5t kh\u1ecfe m\u1ea1nh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua vi\u1ec7c cung c\u1ea5p ki\u1ebfn th\u1ee9c, ph\u1ee5 huynh s\u1ebd c\u00f3 \u0111\u1ee7 th\u00f4ng tin v\u00e0 t\u1ef1 tin \u0111\u1ec3 gi\u00fap con tr\u1ebb ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi c\u01a1n hen, \u0111\u1ed3ng th\u1eddi ng\u0103n ng\u1eeba nh\u1eefng t\u00ecnh hu\u1ed1ng k\u1ecbch ph\u00e1t nguy hi\u1ec3m.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n n\u00e0y t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ph\u1ee5 huynh c\u00f3 con em m\u1eafc hen d\u01b0\u1edbi 6 tu\u1ed5i \u0111\u1ec3 mang \u0111\u1ebfn th\u00f4ng tin v\u00e0 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ec7nh hen suy\u1ec5n, c\u00e1ch ki\u1ec3m so\u00e1t c\u01a1n hen v\u00e0 vai tr\u00f2 c\u1ee7a m\u00e1y phun kh\u00ed dung trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a tr\u1ebb, m\u00e0 c\u00f2n gi\u00fap gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng tinh th\u1ea7n cho ph\u1ee5 huynh trong vi\u1ec7c \u1ee9ng ph\u00f3 v\u1edbi t\u00ecnh tr\u1ea1ng hen c\u1ee7a con m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 d\u1ef1 \u00e1n \u0111i \u0111\u00fang h\u01b0\u1edbng, th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfp c\u1eadn c\u1ee7a nhi\u1ec1u ph\u1ee5 huynh h\u01a1n, x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng th\u00f4ng th\u00e1i trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t hen suy\u1ec5n cho tr\u1ebb em.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Insight\"><\/span><span style=\"color: #017ab7;\">Insight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb hi\u1ec3u bi\u1ebft kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c lo\u1ea1i thu\u1ed1c, nhi\u1ec1u b\u1eadc ph\u1ee5 huynh lo l\u1eafng v\u1ec1 vi\u1ec7c d\u00f9ng corticoid l\u00e2u d\u00e0i trong \u0111i\u1ec1u tr\u1ecb. Vi\u1ec7c tu\u00e2n th\u1ee7 \u0111i\u1ec1u tr\u1ecb v\u00e0 t\u01b0 v\u1ea5n v\u1edbi B\u00e1c s\u0129 v\u1edbi nh\u1eefng ch\u1ec9 d\u1eabn c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng thu\u1ed1c v\u00e0 ki\u1ec3m so\u00e1t c\u01a1n hen l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft gi\u00fap cho con tr\u1ebb c\u00f3 s\u1ee9c kho\u1ebb v\u00e0 v\u1eefng v\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh kh\u00f4n l\u1edbn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 nh\u1eefng m\u1ed1i lo l\u1eafng c\u1ee7a c\u00e1c b\u1eadc ph\u1ee5 huynh, d\u1ef1 \u00e1n th\u00fac \u0111\u1ea9y ba m\u1eb9 c\u00f3 con tr\u1ebb \u0111ang b\u1ecb hen, c\u1ea7n l\u00e0m l\u00e0 hi\u1ec3u r\u00f5 t\u00ecnh tr\u1ea1ng hen c\u1ee7a con, trao \u0111\u1ed5i m\u1ecdi lo ng\u1ea1i v\u1edbi b\u00e1c s\u0129, v\u00e0 tu\u00e2n th\u1ee7 \u0111\u00fang ch\u1ec9 d\u1eabn y t\u1ebf. Vi\u1ec7c n\u00e0y gi\u00fap con tr\u1ebb c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ki\u1ec3m so\u00e1t t\u1ed1t nh\u1ea5t t\u00ecnh tr\u1ea1ng hen c\u1ee7a b\u1ea3n th\u00e2n m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o thu\u1ed1c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thong_diep\"><\/span><span style=\"color: #017ab7;\">Th\u00f4ng \u0111i\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n mang th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c \u0111\u1ebfn c\u00e1c b\u1eadc ph\u1ee5 huynh \u0111ang c\u00f2n nhi\u1ec1u lo l\u1eafng trong vi\u1ec7c \u0111i\u1ec1u tr\u1ecb v\u00e0 ki\u1ec3m so\u00e1t hen cho con tr\u1ebb:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cBa m\u1eb9 ki\u1ec3m so\u00e1t hen<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Con h\u00e2n hoan kh\u00f4n l\u1edbn\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ki\u1ec3m so\u00e1t hen \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb vi\u1ec7c hi\u1ec3u \u0111\u1ee7 v\u1ec1 hen v\u00e0 n\u1eafm r\u00f5 \u0111i\u1ec1u tr\u1ecb, t\u1eeb \u0111\u00f3 ph\u1ee5 huynh th\u00eam v\u1eefng v\u00e0ng trong h\u00e0nh tr\u00ecnh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe con y\u00eau. D\u1ef1 \u00e1n c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c cha m\u1eb9 \u0111\u1ed3ng h\u00e0nh c\u00f9ng con v\u01b0\u1ee3t m\u1ecdi kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh con kh\u00f4n l\u1edbn. Truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c b\u1eadc ph\u1ee5 huynh quan t\u00e2m vi\u1ec7c ki\u1ec3m so\u00e1t hen hi\u1ec7u qu\u1ea3 \u0111\u1ec3 con c\u00e1i c\u00f3 cu\u1ed9c s\u1ed1ng vui v\u1ebb v\u00e0 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3771\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1500x300-1024x205.png\" alt=\"Banner Pulmicort\" width=\"1020\" height=\"204\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1500x300-1024x205.png 1024w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1500x300-300x60.png 300w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1500x300-768x154.png 768w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1500x300.png 1500w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hoat_dong_va_ket_qua_dat_duoc\"><\/span><span style=\"color: #017ab7;\">Ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 5 \u0111\u1ebfn th\u00e1ng 7 n\u0103m 2023, d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111a n\u1ec1n t\u1ea3ng v\u1edbi c\u00e1c n\u1ed9i dung \u0111a d\u1ea1ng g\u1ed3m 5 b\u00e0i b\u00e1o, 30 b\u00e0i \u0111\u0103ng fanpage v\u00e0 3 video ng\u1eafn v\u1edbi h\u00ecnh \u1ea3nh ch\u00fa g\u1ea5u Parker d\u1ec5 th\u01b0\u01a1ng xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t c\u00e1c n\u1ed9i dung \u0111\u00e3 gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ebfn g\u1ea7n h\u01a1n nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Fanpage_%E2%80%9CVi_la_phoi_khoe%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">1. Fanpage \u201cV\u00ec l\u00e1 ph\u1ed5i kh\u1ecfe\u201d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">30 b\u00e0i \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean fanpage \u201cV\u00ec l\u00e1 ph\u1ed5i kh\u1ecfe\u201d v\u1edbi n\u1ed9i dung xoay quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn thu\u1ed1c \u0111i\u1ec1u tr\u1ecb hen suy\u1ec5n hay l\u1eddi khuy\u00ean d\u00e0nh cho cha m\u1eb9 c\u00f3 con m\u1eafc b\u1ec7nh hen suy\u1ec5n. C\u00e1c b\u00e0i \u0111\u0103ng n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao, \u00edt nh\u1ea5t l\u00e0 24% so v\u1edbi c\u00e1c n\u1ed9i dung kh\u00e1c. Vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao \u0111\u00e3 gi\u00fap th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong v\u00f2ng 3 th\u00e1ng tri\u1ec3n khai d\u1ef1 \u00e1n, fanpage \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 269 tin nh\u1eafn, t\u0103ng h\u01a1n 4000% so v\u1edbi c\u1ea3 n\u0103m 2022. Nh\u1eefng tin nh\u1eafn n\u00e0y ch\u1ee7 y\u1ebfu xoay quanh vi\u1ec7c y\u00eau c\u1ea7u t\u01b0 v\u1ea5n v\u1ec1 b\u1ec7nh hen suy\u1ec5n, t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 s\u1edf \u0111i\u1ec1u tr\u1ecb b\u1ec7nh hen suy\u1ec5n, v\u00e0 th\u00f4ng tin v\u1ec1 c\u00e1c lo\u1ea1i thu\u1ed1c \u0111i\u1ec1u tr\u1ecb hen suy\u1ec5n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung cho fanpage trong t\u01b0\u01a1ng lai, c\u0169ng nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3772\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1.png\" alt=\"FB V\u00cc L\u00c1 PH\u1ed4I KH\u1eceE\" width=\"624\" height=\"460\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1.png 624w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_1-300x221.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL (Key Opinion Leaders) t\u1eeb fanpage Kh\u1ee7ng Long Nh\u00ed v\u00e0 B\u00e1c s\u0129 D\u01b0\u01a1ng Minh Tu\u1ea5n, n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i \u0111\u00e3 g\u00f3p ph\u1ea7n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a d\u1ef1 \u00e1n \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang v\u00e0 t\u1ea1o s\u1ef1 uy t\u00edn cho chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3773\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_2.png\" alt=\"KOL PULMICORT \" width=\"624\" height=\"624\" srcset=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_2.png 624w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_2-300x300.png 300w, https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2023\/09\/PULMICORT_2-150x150.png 150w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Chuoi_video_cung_gau_Parker\"><\/span><span style=\"color: #017ab7;\">2. Chu\u1ed7i video c\u00f9ng g\u1ea5u Parker<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chu\u1ed7i 3 video \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u0103ng tr\u00ean Youtube YouMed v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n \u0111\u1eb7c bi\u1ec7t c\u1ee7a g\u1ea5u Parker. M\u1ed7i video l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c nhau, nh\u01b0 &#8220;H\u00e3y d\u00f9ng m\u00e1y phun kh\u00ed dung nh\u01b0 g\u1ea5u Parker&#8221;, &#8220;G\u1ea5u Parker tho\u1ea3i m\u00e1i ch\u01a1i v\u1edbi c\u00e1c b\u1ea1n khi s\u1eed d\u1ee5ng m\u00e1y kh\u00ed dung h\u00e0ng ng\u00e0y&#8221; v\u00e0 &#8220;G\u1ea5u Parker th\u1ecfa s\u1ee9c vui ch\u01a1i ngo\u00e0i tr\u1eddi khi s\u1eed d\u1ee5ng m\u00e1y kh\u00ed dung h\u00e0ng ng\u00e0y&#8221;. H\u00ecnh \u1ea3nh \u0111\u00e1ng y\u00eau c\u1ee7a g\u1ea5u Parker \u0111\u00e3 t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i trong vi\u1ec7c truy\u1ec1n t\u1ea3i n\u1ed9i dung \u0111\u1ebfn ph\u1ee5 huynh v\u00e0 c\u00e1c em nh\u1ecf.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"H\u00e3y d\u00f9ng m\u00e1y phun kh\u00ed dung nh\u01b0 g\u1ea5u Parker\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/gTYR5OOWFYo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 3 video \u0111\u1ec1u \u0111\u00e3 \u0111\u1ea1t t\u1ef7 l\u1ec7 xem r\u1ea5t cao, h\u01a1n 300.000 l\u01b0\u1ee3t xem t\u00ednh t\u1eeb khi xem h\u1ebft video ho\u1eb7c t\u1eeb 30 gi\u00e2y. T\u1ef7 l\u1ec7 xem trung b\u00ecnh v\u01b0\u1ee3t qu\u00e1 90%, cho th\u1ea5y n\u1ed9i dung thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef h\u1ecd xem to\u00e0n b\u1ed9 video. T\u1ef7 l\u1ec7 xem v\u00e0 t\u01b0\u01a1ng t\u00e1c cao c\u1ee7a c\u00e1c video n\u00e0y tr\u00ean Youtube YouMed l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ef1 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. H\u01a1n n\u1eefa, c\u00e1c video ng\u1eafn \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng TikTok, n\u01a1i \u0111\u00e3 thu h\u00fat g\u1ea7n 1 tri\u1ec7u l\u01b0\u1ee3t xem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c t\u1eadn d\u1ee5ng data-driven-marketing t\u1eeb h\u1ec7 sinh th\u00e1i YouMed v\u1edbi d\u1eef li\u1ec7u t\u1eeb n\u1ec1n t\u1ea3ng \u0111\u1eb7t kh\u00e1m YouMed, l\u00e0 ph\u1ee5 huynh c\u00f3 con nh\u1ecf m\u1eafc c\u00e1c b\u1ec7nh \u0111\u01b0\u1eddng h\u00f4 h\u1ea5p g\u00f3p ph\u1ea7n \u0111\u01b0a d\u1ef1 \u00e1n \u0111\u1ebfn tr\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, nh\u1eadn bi\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c n\u1ed9i dung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng cho th\u1ea5y \u0111\u1ecbnh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng \u0111\u00fang h\u01b0\u1edbng, n\u1ed9i dung tr\u00fang \u0111\u00edch v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169 digital marketing HEDIMA \u0111\u00e3 gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb h\u1ecd. D\u1ef1 \u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng cho AstraZeneca v\u00e0 HEDIMA, m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 c\u1ea3 hai c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn nhi\u1ec1u d\u1ef1 \u00e1n s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong \u0111i\u1ec1u tr\u1ecb hen, nhi\u1ec1u ph\u1ee5 huynh lo r\u1eb1ng con tr\u1ebb d\u00f9ng thu\u1ed1c th\u01b0\u1eddng xuy\u00ean s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ea1m d\u1ee5ng thu\u1ed1c. Nh\u01b0ng kh\u00f4ng \u201cph\u1ee5 thu\u1ed9c thu\u1ed1c\u201d th\u00ec con ph\u1ea3i \u201cph\u1ee5 thu\u1ed9c v\u1eadn may\u201d. V\u1eady \u201cph\u1ee5 thu\u1ed9c thu\u1ed1c\u201d nh\u01b0 th\u1ebf n\u00e0o l\u00e0 \u0111\u00fang v\u00e0 ki\u1ec3m so\u00e1t hen nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3 l\u00e0 th\u00f4ng [&#8230;]\n","protected":false},"author":13,"featured_media":3804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,6,9],"tags":[],"class_list":["post-3769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-all-about-marketing","category-pharma-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3769"}],"version-history":[{"count":3,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3769\/revisions"}],"predecessor-version":[{"id":3803,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3769\/revisions\/3803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3804"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}