{"id":3696,"date":"2021-02-05T14:07:27","date_gmt":"2021-02-05T07:07:27","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=382"},"modified":"2021-02-05T14:07:27","modified_gmt":"2021-02-05T07:07:27","slug":"inbound-marketing-vs-outbound-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/inbound-marketing-vs-outbound-marketing\/","title":{"rendered":"Inbound marketing vs outbound marketing: l\u1ef1a ch\u1ecdn h\u01b0\u1edbng ti\u1ebfp c\u1eadn t\u1ed1i \u01b0u"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\"><em>Ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eed d\u1ee5ng Internet \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c th\u1eafc m\u1eafc c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1ch mua h\u00e0ng c\u0169ng nh\u01b0 c\u00e1ch thu nh\u1eadn th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1eddi \u0111\u1ea1i th\u1ed1ng tr\u1ecb c\u1ee7a s\u1ed1 h\u00f3a, ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m ch\u00ednh: inbound marketing v\u00e0 outbound marketing.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V\u1eady, h\u00ecnh th\u1ee9c marketing n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a ra b\u1ee9c tranh to\u00e0n c\u1ea3nh \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh!<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/inbound-marketing-vs-outbound-marketing\/#Outbound_marketing_%E2%80%93_Su_khuech_dai_thong_tin\" >Outbound marketing \u2013 S\u1ef1 khu\u1ebfch \u0111\u1ea1i th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/inbound-marketing-vs-outbound-marketing\/#Inbound_marketing_%E2%80%93_Thu_hut_va_Nuoi_duong\" >Inbound marketing \u2013 Thu h\u00fat v\u00e0 Nu\u00f4i d\u01b0\u1ee1ng\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/inbound-marketing-vs-outbound-marketing\/#So_sanh_inbound_marketing_va_outbound_marketing\" >So s\u00e1nh inbound marketing v\u00e0 outbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/inbound-marketing-vs-outbound-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Outbound_marketing_%E2%80%93_Su_khuech_dai_thong_tin\"><\/span><strong>Outbound marketing \u2013 S\u1ef1 khu\u1ebfch \u0111\u1ea1i th\u00f4ng tin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outbound marketing hay c\u00f2n bi\u1ebft \u0111\u1ebfn nh\u01b0 &#8220;marketing truy\u1ec1n th\u1ed1ng&#8221;, c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00f3i chung c\u0169ng nh\u01b0 th\u00f4ng qua li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp. T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 th\u1ec3 l\u00e0 c\u1ef1c k\u1ef3 r\u1ed9ng r\u00e3i (qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh), ho\u00e0n to\u00e0n mang t\u00ednh c\u00e1 nh\u00e2n (g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp),\u2026 Th\u00f4ng qua \u0111\u00f3, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 theo d\u00f5i.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-841 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/602fd61ea511d.jpg\" alt=\"Outbound Marketing su khuech dai thong tin\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Hubspot \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>84% ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i 25 \u2013 34 r\u1eddi b\u1ecf website khi xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1eefu \u00edch.\u00a0<\/li>\n<li>200 tri\u1ec7u ng\u01b0\u1eddi M\u1ef9 \u0111\u00e3 \u0111\u0103ng k\u00fd kh\u00f4ng nh\u1eadn cu\u1ed9c g\u1ecdi qu\u1ea3ng c\u00e1o.\u00a0<\/li>\n<li>44% th\u01b0 g\u1eedi tr\u1ef1c ti\u1ebfp kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c m\u1edf.\u00a0<\/li>\n<li>86% ng\u01b0\u1eddi xem TV s\u1ebd chuy\u1ec3n k\u00eanh khi th\u1ea5y qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Inbound_marketing_%E2%80%93_Thu_hut_va_Nuoi_duong\"><\/span><strong>Inbound marketing \u2013 Thu h\u00fat v\u00e0 Nu\u00f4i d\u01b0\u1ee1ng<\/strong><strong>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y ngh\u0129 v\u1ec1 l\u1ea7n cu\u1ed1i b\u1ea1n mua m\u1ed9t m\u00f3n h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5: B\u1ea1n s\u1ebd ng\u1ed3i ch\u1edd m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean TV? Hay b\u1ea1n s\u1ebd g\u1ecdi cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ec3 h\u1ecfi v\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 KH\u00d4NG ph\u1ea3i kh\u00f4ng n\u00e0o? Ng\u00e0y nay, khi mu\u1ed1n mua s\u1eafm m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3, \u0111a ph\u1ea7n ch\u00fang ta s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan tr\u00ean Internet v\u00e0 \u0111\u00e2y l\u00e0 c\u00f3 l\u1ebd l\u00e0 cu\u1ed9c c\u00e1ch m\u1ea1ng c\u1ee7a qu\u00e1 tr\u00ecnh Marketing. \u0110\u00e2y l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c marketing m\u1edbi \u2013 <span style=\"color: #017ab7;\"><strong>inbound marketing.<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1i ni\u1ec7m inbound marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1edfi Brian Halligan \u2013 Nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Hubspot (C\u00f4ng ty chuy\u00ean kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m cho marketing v\u00e0 b\u00e1n h\u00e0ng) t\u1eeb n\u0103m 2005 v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi trong Marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qua \u0111\u00f3, Hubspot \u0111\u1ecbnh ngh\u0129a Inbound Marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1eadp trung x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed9c gi\u1ea3 (Stranger), khi\u1ebfn h\u1ecd t\u1ef1 t\u00ecm Website\/ Blog c\u1ee7a doanh nghi\u1ec7p (Visitor), \u0111\u1ec3 l\u1ea1i th\u00f4ng tin (Lead) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh vi mua s\u1eafm (Customer).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing l\u00e0 con \u0111\u01b0\u1eddng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00e1c h\u1eb3n v\u1edbi c\u00e1ch thu h\u00fat ch\u1ee7 \u0111\u1ed9ng \u201c\u0111\u1ea1i tr\u00e0\u201d v\u00e0 kh\u00f4ng mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 insight kh\u00e1ch h\u00e0ng.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing c\u00f3 nhi\u1ec1u c\u00e1ch nh\u01b0 l\u00e0 blog, h\u00ecnh \u1ea3nh minh h\u1ecda (infographic), website, video,..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u01b0\u01a1ng ph\u00e1p inbound marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua 3 giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c b\u1ed9 ph\u1eadn marketing, sales v\u00e0 service c\u1ee7a doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-839 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/601bbf6dbb73b-1.jpg\" alt=\"Inbound Marketing thu hut va nuoi duong\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">4 giai \u0111o\u1ea1n c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 <strong>Thu h\u00fat (Attract)<\/strong>, <strong>Chuy\u1ec3n \u0111\u1ed5i (Convert)<\/strong>, <strong>K\u1ebft th\u00fac (Close)<\/strong> v\u00e0 <strong>Th\u1ecfa m\u00e3n (Delight)<\/strong>. K\u1ebft qu\u1ea3 l\u00e0 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n! \u1ede m\u1ed7i giai \u0111o\u1ea1n, c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing ph\u1ea3i k\u1ecbp th\u1eddi v\u00e0 \u0111\u00fang m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 qua, Inbound Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00e0nh c\u00f4ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi nh\u1eefng con s\u1ed1 \u0111\u00e1ng n\u1ec3 qua kh\u1ea3o s\u00e1t c\u1ee7a LinkedIn d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>49,7%<\/strong> c\u00f4ng ty s\u1eed d\u1ee5ng Inbound Marketing \u0111\u00e3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong v\u00f2ng 7 th\u00e1ng.<\/li>\n<li><strong>92,7%<\/strong> c\u00f4ng ty s\u1eed d\u1ee5ng Inbound t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>42,2%<\/strong> c\u00f4ng ty s\u1eed d\u1ee5ng Inbound Marketing t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>92,34%<\/strong> c\u00f4ng ty s\u1eed d\u1ee5ng Inbound Marketing t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi ng\u00e0nh y t\u1ebf, c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng Website v\u1edbi c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 th\u1ec3 t\u00edch h\u1ee3p CRM, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) c\u0169ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng SMS v\u00e0 email marketing \u0111\u1ec3 thi\u1ebft l\u1eadp b\u00e1o c\u00e1o v\u1ec1 l\u01b0u l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee5 th\u1ec3 trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1eb7t h\u00e0ng trong t\u0103ng lai c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng truy\u1ec1n mi\u1ec7ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"So_sanh_inbound_marketing_va_outbound_marketing\"><\/span><strong>So s\u00e1nh inbound marketing v\u00e0 outbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tri\u1ebft l\u00fd c\u1ee7a marketing hi\u1ec7n nay l\u00e0 kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. V\u00ec th\u1ebf, \u0111i\u1ec1u quan tr\u1ecdng trong marketing l\u00e0 b\u1ea1n ph\u1ea3i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai? Doanh nghi\u1ec7p s\u1ebd cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 trong cu\u1ed9c s\u1ed1ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu inbound marketing gi\u1ed1ng nh\u01b0 th\u1ecfi nam ch\u00e2m thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c trao nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mong mu\u1ed1n th\u00ec outbound marketing gi\u1ed1ng nh\u01b0 chi\u1ebfc loa, ch\u00e8n \u00e9p, th\u00fac \u0111\u1ea9y qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u00f9 h\u1ecd c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3 hay kh\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing t\u1ea1o ra t\u00ednh t\u01b0\u01a1ng t\u00e1c 2 chi\u1ec1u trong khi \u0111\u1ed1i v\u1edbi outbound marketing, marketer s\u1ebd t\u01b0\u01a1ng t\u00e1c 1 chi\u1ec1u v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, Inbound s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 nh\u00e3n h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c ch\u00ednh l\u00e0 ng\u00e2n s\u00e1ch. Khi trao cho kh\u00e1ch h\u00e0ng \u0111\u1ee7 gi\u00e1 tr\u1ecb, h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm t\u1edbi v\u00e0 mua s\u1ea3n ph\u1ea9m. Kh\u00f4ng nh\u01b0 outbound marketing b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o chi ph\u00ed qu\u1ea3ng c\u00e1o, inbound c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-476 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/IvsO-Chart_V1-1536x576-1-1400x525.jpg\" alt=\"so sanh Inbound Marketing va Outbound Marketing\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00f4ng c\u1ee5, chi\u1ebfn thu\u1eadt, k\u00eanh v\u00e0 content \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c marketer, ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3 c\u0169ng nh\u01b0 \u00fd \u0111\u1ecbnh v\u00e0\/ho\u1eb7c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, nh\u01b0 v\u1eady kh\u00f4ng c\u00f3 ngh\u0129a outbound marketing \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing. C\u00e1c marketer c\u1ea7n t\u00ecm hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, marketer c\u1ea7n \u0111i\u1ec1u tra th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 xem h\u1ecd ti\u00eau th\u1ee5 lo\u1ea1i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o, \u1edf \u0111\u00e2u, khi n\u00e0o,&#8230;\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c ng\u00e0nh kh\u00e1c, n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m<\/a> c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn cao v\u00e0 nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng th\u00ec chi\u1ebfn l\u01b0\u1ee3c outbound marketing s\u1ebd ph\u00f9 h\u1ee3p v\u00ec cho ph\u00e9p ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 r\u1ed9ng r\u00e3i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1eb7t kh\u00e1c, n\u1ebfu mu\u1ed1n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 mua h\u00e0ng cao h\u01a1n, th\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c inbound marketing s\u1ebd gi\u00fap th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><strong>T\u1ea1m k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch t\u00ecm ki\u1ebfm th\u00f4ng tin, c\u00e1ch mua b\u00e1n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i c\u00e1c h\u00ecnh th\u1ee9c marketing nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet. Inbound marketing ra \u0111\u1eddi l\u00e0 c\u1ed9t m\u1ed1c \u0111\u00e1ng nh\u1edb trong l\u1ecbch s\u1eed marketing, tr\u1edf th\u00e0nh ngh\u1ec7 thu\u1eadt ti\u1ebfp c\u1eadn v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i b\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mong mu\u1ed1n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n nay, inbound marketing chi\u1ebfm \u01b0u th\u1ebf v\u00e0 lan r\u1ed9ng trong t\u1eebng chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, vi\u1ec7c l\u1ef1a ch\u1ecdn inbound marketing v\u00e0 outbound marketing kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn s\u1ed1ng c\u00f2n. H\u00e3y ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch chi ti\u1ebft \u0111\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh h\u00ecnh th\u1ee9c n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c1516f08409029658437' value='6a3c1516f08409029658437'><input type='hidden' id='bg-show-more-text-6a3c1516f08409029658437' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c1516f08409029658437' value='Show Less'><a id='bg-showmore-action-6a3c1516f08409029658437' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c1516f08409029658437' ><\/span><\/p>\n\n<p><span style=\"font-weight: 400\"> \n\n <\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hubspot.com\/inbound-marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.aira.net\/blog\/inbound-marketing-process-explained\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.aira.net\/blog\/inbound-marketing-process-explained\/<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/3-reasons-loving-new-little-black-dress-inbound-marketing-sara-larsen\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/pulse\/3-reasons-loving-new-little-black-dress-inbound-marketing-sara-larsen<\/a><\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"> <\/span><\/p>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eed d\u1ee5ng Internet \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c th\u1eafc m\u1eafc c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1ch mua h\u00e0ng c\u0169ng nh\u01b0 c\u00e1ch thu nh\u1eadn th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1eddi \u0111\u1ea1i th\u1ed1ng tr\u1ecb c\u1ee7a s\u1ed1 h\u00f3a, ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m ch\u00ednh: inbound marketing v\u00e0 outbound marketing&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34],"class_list":["post-3696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3696"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2149"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}