{"id":3695,"date":"2021-02-04T17:20:40","date_gmt":"2021-02-04T10:20:40","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=380"},"modified":"2021-02-04T17:20:40","modified_gmt":"2021-02-04T10:20:40","slug":"digital-marketing-trong-nganh-cham-soc-suc-khoe","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/","title":{"rendered":"Digital marketing &#8211; Cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Trong m\u1ed9t th\u1eadp k\u1ef7 v\u1eeba qua, <a href=\"https:\/\/hedima.vn\/journey\/so-hoa-digitalization\/\">digital marketing<\/a> \u0111ang chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong trong cu\u1ed9c chi\u1ebfn marketing v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh trong t\u01b0\u01a1ng lai \u1edf h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c v\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.\u00a0 B\u1edfi m\u1ed9t s\u1ef1 th\u1eadt r\u00f5 r\u00e0ng r\u1eb1ng: v\u1edbi b\u1ed1i c\u1ea3nh \u201ck\u1ef9 thu\u1eadt s\u1ed1 h\u00f3a\u201d (digitalization) li\u00ean t\u1ee5c thay \u0111\u1ed5i, nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 h\u00f4m nay kh\u00f4ng \u0111\u1ed3ng ngh\u0129a s\u1ebd hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai. V\u1eady digital marketing l\u00e0 g\u00ec? Xu h\u01b0\u1edbng digital marketing trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd th\u1ed1ng tr\u1ecb trong th\u1eddi gian t\u1edbi?<\/p>\n\n\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Digital_Marketing_la_gi\" >Digital Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Digital_Marketing_trong_nganh_Cham_soc_suc_khoe_%E2%80%93_Tai_sao_khong\" >Digital Marketing trong ng\u00e0nh Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 T\u1ea1i sao kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Xu_huong_Digital_Marketing_trong_nganh_cham_soc_suc_khoe_%E2%80%93_Ban_da_san_sang_don_dau\" >Xu h\u01b0\u1edbng Digital Marketing trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u00f3n \u0111\u1ea7u?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Tim_kiem_bang_giong_noi_Voice_Search\" >T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i (Voice Search)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Video_Marketing\" >Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Cac_ung_dung_cham_soc_suc_khoe\" >C\u00e1c \u1ee9ng d\u1ee5ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Social_Media\" >Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Digital_Marketing_la_gi\"><\/span>Digital Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng Internet. T\u1eeb \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c k\u00eanh digital nh\u01b0 website, blog, SEO, Email, Social Media,\u2026 Digital marketing mang \u0111\u1ebfn c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 cho c\u00e1c doanh nghi\u1ec7p m\u1ed9t c\u00e1ch b\u00ecnh \u0111\u1eb3ng, lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 quy m\u00f4 ng\u00e2n s\u00e1ch hay k\u1ef9 thu\u1eadt chuy\u00ean s\u00e2u.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o d\u1eef li\u1ec7u t\u1eeb <em>Global Web Index<\/em> th\u00f4ng qua Datareport \u0111\u00e3 cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ecm ki\u1ebfm trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi\u00ean c\u1ee9u v\u00e0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. Theo \u0111\u00f3, <strong>81% <\/strong>ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 <strong>67%<\/strong> s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 digital trong chi\u1ebfn d\u1ecbch marketing ng\u00e0y nay.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/mdJg9LkFs7aBOc9IG9XSdRk9xz8hqlJzGKTxKgz1N6qKBthpawbF2XqVcA8plEOdebQWJq4JkkicKwpyEJP0kHLSEE_5U9WL2wLJT_8m__UEGx1cTwHZWST0hkfKZUy8Epz5f38\" alt=\"Du lieu Digital Marketing \" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 SEO cho ph\u00e9p b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm n\u1ed9i dung v\u00e0 ch\u1ee7 \u0111\u1ec1 tr\u00ean website, Blog,&#8230; V\u1edbi digital marketing, b\u1ea1n kh\u00f4ng ph\u1ea3i lo l\u1eafng m\u00ecnh \u0111ang chi ti\u1ec1n cho nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3 gi\u00e1n ti\u1ebfp g\u00f3p ph\u1ea7n gi\u1ea3m thi\u1ec3u ngu\u1ed3n ng\u00e2n s\u00e1ch d\u00e0nh cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n h\u1ebft, digital marketing c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c b\u00e1o c\u00e1o v\u1edbi nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 m\u1edf email, bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft c\u1ee5 th\u1ec3,&#8230; \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf c\u00e1c c\u00f4ng c\u1ee5 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3, t\u1eadp trung v\u00e0o c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c v\u00e0 t\u1ed1i \u01b0u ngu\u1ed3n ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Digital_Marketing_trong_nganh_Cham_soc_suc_khoe_%E2%80%93_Tai_sao_khong\"><\/span>Digital Marketing trong ng\u00e0nh Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 T\u1ea1i sao kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m qua nh\u1edd v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Internet. Th\u00f4ng qua digital marketing, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi b\u1ec7nh nh\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi mong mu\u1ed1n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (t\u1ea1m g\u1ecdi l\u00e0 \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d) tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 m\u1edf r\u1ed9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo <em>Vietnam\u2019s Search for Tomorrow<\/em>, ng\u01b0\u1eddi Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m ch\u00fa tr\u1ecdng c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ch\u1ee9ng minh b\u1eb1ng m\u1ed9t v\u00e0i con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 digital trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>77% b\u1ec7nh nh\u00e2n th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi \u0111\u1eb7t l\u1ecbch h\u1eb9n.<\/li>\n<li>70% th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u tr\u1ecb.<\/li>\n<li>93 tri\u1ec7u ng\u01b0\u1eddi M\u1ef9 (kho\u1ea3ng 80% ng\u01b0\u1eddi d\u00f9ng Internet) t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe online.<\/li>\n<li>94% b\u1ec7nh nh\u00e2n \u0111\u00e1nh gi\u00e1 online \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u00e0 cung c\u1ea5p.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/cJNp_G0nNygE2rN9p9d9gJ9ZcT7y-gZRzxyLehjrGBLdbLHEcY_K0NwfP2MdNSebCuYIk9gDaajN8cSawwb_udOrXxdoQTiCt3mvPcCDJbP7Wr-vfGCuEOePUObodYltyEUGOqg\" alt=\"Xu huong Digital Marketing trong nganh cham soc suc khoe\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i, kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf c\u00e1c website, Google adwords, <a href=\"https:\/\/hedima.vn\/journey\/thau-hieu-seo-onpage-va-seo-offpage\/\">SEO<\/a>, \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a>, Social Media,\u2026 Digital marketing \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch m\u00e0 cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, \u0111i\u1ec3n h\u00ecnh nh\u01b0:\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>T\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 trao \u0111\u1ed5i v\u1edbi b\u1ec7nh nh\u00e2n:<\/em><\/strong> M\u1ecdi ng\u01b0\u1eddi ch\u1ecdn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn v\u00ec h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec v\u00e0 c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi c\u00e1c b\u00e1c s\u0129 m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i v\u00e0 v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m thu\u1eadn ti\u1ec7n. Trong th\u1eddi \u0111\u1ea1i Digital hi\u1ec7n nay, v\u1edbi mu\u00f4n v\u00e0n s\u1ef1 l\u1ef1a ch\u1ecdn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n tr\u1ea3 ti\u1ec1n cho nh\u1eefng d\u1ecbch v\u1ee5 thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, thu h\u00fat b\u1ec7nh nh\u00e2n th\u00f4ng qua Social Media v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c m\u1eb9o ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (b\u1ec7nh nh\u00e2n trong t\u01b0\u01a1ng lai).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>D\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch:<\/em><\/strong> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 theo d\u00f5i ch\u00ednh x\u00e1c v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 theo d\u00f5i c\u00f4ng c\u1ee5 n\u00e0o mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t. Trong khi \u0111\u00f3, digital marketing mang l\u1ea1i kh\u1ea3 n\u0103ng theo d\u00f5i d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p\/ c\u01a1 s\u1edf y t\u1ebf \u0111\u01b0a ra ng\u00e2n s\u00e1ch marketing h\u1ee3p l\u00fd v\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ec7nh nh\u00e2n\/ ng\u01b0\u1eddi ti\u00eau d\u00f9ng: <\/em><\/strong>C\u00e1c c\u00f4ng c\u1ee5 digital marketing gi\u00fap b\u1ea1n theo d\u00f5i b\u1ec7nh nh\u00e2n c\u1ee7a m\u00ecnh v\u00e0 g\u1eedi l\u1eddi nh\u1eafc ki\u1ec3m tra s\u1ee9c kh\u1ecfe \u0111\u1ed3ng th\u1eddi nh\u1eafc nh\u1edf l\u1ecbch h\u1eb9n kh\u00e1m. H\u01a1n n\u1eefa, vi\u1ec7c d\u1ec5 d\u00e0ng g\u1eedi ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng kh\u00f4ng ch\u1ec9 t\u1ed1t cho nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c m\u00e0 c\u00f2n t\u1ed1t cho doanh nghi\u1ec7p\/ c\u01a1 s\u1edf y t\u1ebf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7:<\/em><\/strong> Hi\u1ec7n nay, nhi\u1ec1u c\u01a1 s\u1edf y t\u1ebf v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 quan t\u00e2m l\u00e0n s\u00f3ng digital. Th\u00f4ng qua \u0111\u00f3, nh\u1eefng doanh nghi\u1ec7p t\u1ee9c th\u1eddi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi b\u1ec7nh nh\u00e2n nhanh h\u01a1n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n.\u00a0<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Xu_huong_Digital_Marketing_trong_nganh_cham_soc_suc_khoe_%E2%80%93_Ban_da_san_sang_don_dau\"><\/span>Xu h\u01b0\u1edbng Digital Marketing trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u00f3n \u0111\u1ea7u?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Marketer trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 t\u00ecm ra c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng d\u1ec5 d\u00e0ng v\u00e0 d\u01b0\u1eddng nh\u01b0 ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n khi s\u1ef1 c\u1ea1nh tranh gia t\u0103ng, s\u1ef1 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c quy \u0111\u1ecbnh m\u1edbi trong ng\u00e0nh \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2020, s\u1ef1 \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 thay \u0111\u1ed5i c\u01a1 b\u1ea3n trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ti\u1ebfp th\u00eam \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng cho Digital Marketing.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: Xu h\u01b0\u1edbng digital n\u00e0o s\u1ebd n\u1ed5i l\u00ean trong th\u1eddi gian t\u1edbi? D\u1ef1a v\u00e0o c\u00e1c d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u, ch\u00fang t\u00f4i xin \u0111\u01b0a ra <strong>5 xu h\u01b0\u1edbng marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe h\u00e0ng \u0111\u1ea7u cho th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/strong><\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Tim_kiem_bang_giong_noi_Voice_Search\"><\/span>T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i (Voice Search)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec v\u1edbi voice search, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin c\u00f3 t\u1eeb kh\u00f3a d\u00e0i. N\u0103m nay, <strong>50%<\/strong> t\u1ed5ng s\u1ed1 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn l\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 v\u00e0o n\u0103m 2021, con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng l\u00ean <strong>70%<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/eJHQYPs47jEkGCDwFvIJ6dNyZc21m0ylzWkjGJB9a-q41ApGWmSrpGnn3qJi5_DTmNOg3X8s3UGa1u2-kas6lk_beAqYWQFb1OhATmXK-znMZdlnUvlyJVqy39Ip2w\" alt=\"Xu huong Digital Marketing trong nganh cham soc suc khoe\" width=\"600\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t nhi\u00ean, kh\u00f4ng kh\u00f3 \u0111o\u00e1n voice search s\u1ebd t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y trong t\u01b0\u01a1ng lai l\u00e0 v\u00f4 t\u1eadn. Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng h\u01a1n <strong>43 tri\u1ec7u<\/strong> ng\u01b0\u1eddi \u1edf Hoa K\u1ef3 s\u1edf h\u1eefu m\u1ed9t chi\u1ebfc loa th\u00f4ng minh v\u00e0 Alpine \u01b0\u1edbc t\u00ednh r\u1eb1ng c\u00f3 <strong>1 t\u1ef7<\/strong> l\u01b0\u1ee3t voice search m\u1ed7i th\u00e1ng.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch th\u00eam ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean v\u00e0o chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n. Xem x\u00e9t c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 b\u1ea1n d\u1ef1 \u0111\u1ecbnh l\u00e0m m\u00e0 b\u1ec7nh nh\u00e2n c\u00f3 th\u1ec3 h\u1ecfi c\u00e1c tr\u1ee3 l\u00fd \u1ea3o (Virtual Assistant) nh\u01b0 Amazon Alexa, Google Home v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 Siri c\u1ee7a Apple (ra m\u1eaft v\u00e0o n\u0103m 2011) v\u00e0 c\u00e1ch h\u1ecd h\u1ecfi ch\u00fang. T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i th\u01b0\u1eddng l\u00e2u h\u01a1n t\u00ecm ki\u1ebfm v\u0103n b\u1ea3n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb t\u1ea1i sao, nh\u01b0 th\u1ebf n\u00e0o, \u1edf \u0111\u00e2u v\u00e0 khi n\u00e0o th\u01b0\u1eddng xuy\u00ean h\u01a1n. T\u1ea1o n\u1ed9i dung tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn v\u1ec1 s\u1ee9c kh\u1ecfe (nh\u01b0 &#8220;Thu\u1ed1c tr\u1ecb ho cho tr\u1ebb em&#8221;).\u00a0<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Website\"><\/span>Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>83%<\/strong> ng\u01b0\u1eddi b\u00e1o c\u00e1o truy c\u1eadp website c\u1ee7a b\u1ec7nh vi\u1ec7n tr\u01b0\u1edbc khi \u0111\u1eb7t l\u1ecbch h\u1eb9n<sup>2<\/sup>. V\u1edbi con s\u1ed1 \u0111\u00e1ng kinh ng\u1ea1c n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. G\u1ea7n 1\/2 s\u1ed1 b\u1ec7nh nh\u00e2n mu\u1ed1n \u0111\u1eb7t l\u1ecbch h\u1eb9n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u. M\u1ed9t website ho\u1ea1t \u0111\u1ed9ng k\u00e9m c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nguy c\u01a1 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p\/ c\u01a1 s\u1edf y t\u1ebf. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 cung c\u1ea5p nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean website c\u1ee7a b\u1ea1n.\u00a0<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Video_Marketing\"><\/span>Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ean th\u1ef1c t\u1ebf, Hubspot b\u00e1o c\u00e1o r\u1eb1ng <strong>45%<\/strong> ng\u01b0\u1eddi xem h\u01a1n 1 gi\u1edd video m\u1ed7i ng\u00e0y v\u00e0 <strong>81%<\/strong> ng\u01b0\u1eddi b\u1ecb thuy\u1ebft ph\u1ee5c mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch xem video c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o video marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2768 size-medium aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/Digital-marketing-\u2013-Cuoc-cach-mang-trong-nganh-cham-soc-suc-khoe-600x200.png\" alt=\"Xu huong Digital Marketing trong nganh cham soc suc khoe\" width=\"600\" height=\"200\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng video trong chi\u1ebfn l\u01b0\u1ee3c digital marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1edbi thi\u1ec7u b\u00e1c s\u0129<\/li>\n<li>C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ec7nh nh\u00e2n\u00a0<\/li>\n<li>S\u1ef1 ki\u1ec7n ho\u1eb7c h\u1ed9i th\u1ea3o<\/li>\n<li>C\u00e1c m\u1eb9o ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe,\u2026\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh nh\u1eefng n\u1ed9i dung tr\u00ean, h\u00e3y th\u1eed l\u00ean l\u1ecbch m\u1ed9t v\u00e0i video H\u1ecfi &amp; \u0110\u00e1p tr\u1ef1c ti\u1ebfp m\u1ed7i th\u00e1ng v\u1edbi c\u00e1c chuy\u00ean gia ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng video n\u00e0y s\u1ebd t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, mang \u0111\u1ebfn cho b\u1ec7nh nh\u00e2n c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i m\u1ed1i quan h\u1ec7 b\u1ec7nh nh\u00e2n &#8211; b\u00e1c s\u0129. Th\u00eam video c\u1ee7a b\u1ea1n v\u00e0o YouTube v\u00e0 t\u1ea1o b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Cac_ung_dung_cham_soc_suc_khoe\"><\/span>C\u00e1c \u1ee9ng d\u1ee5ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng smartphone tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2021 l\u00e0 5,22 t\u1ef7 &#8211; t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 66% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi, v\u00ec v\u1eady kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi s\u1ed1 l\u01b0\u1ee3t t\u1ea3i c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qu\u00e1 250 t\u1ef7 v\u00e0o n\u0103m 2022. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ec3 t\u1eadn d\u1ee5ng digital (mHealth).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean T\u1ea1p ch\u00ed Nghi\u00ean c\u1ee9u Internet Y t\u1ebf cho th\u1ea5y 58% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 t\u1ea3i xu\u1ed1ng \u00edt nh\u1ea5t m\u1ed9t \u1ee9ng d\u1ee5ng s\u1ee9c kh\u1ecfe v\u00e0<strong> 90%<\/strong> chuy\u00ean gia y t\u1ebf ngh\u0129 r\u1eb1ng \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ec7nh nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c cu\u1ed9c h\u1eb9n s\u1eafp t\u1edbi ho\u1eb7c k\u1ef3 ki\u1ec3m tra s\u1ee9c kh\u1ecfe h\u00e0ng n\u0103m, cung c\u1ea5p h\u1ed3 s\u01a1 s\u1ee9c kh\u1ecfe, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 b\u1ec7nh nh\u00e2n li\u00ean l\u1ea1c v\u1edbi b\u00e1c s\u0129,\u2026 Khi d\u1ef1 b\u00e1o nhu c\u1ea7u Marketing trong t\u01b0\u01a1ng lai, c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed nh\u01b0 m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span>Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social Media lu\u00f4n l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd cho b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing n\u00e0o v\u00e0 th\u1ef1c t\u1ebf c\u0169ng \u0111\u00e3 ch\u1ee9ng minh c\u00e1c th\u00f4ng tin y t\u1ebf \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi s\u1ebd b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi c\u00e1c n\u1ed9i dung l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u1edbi m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y s\u1ef1 b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. V\u00ec v\u1eady, nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm trong t\u01b0\u01a1ng lai l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady v\u00e0 mang l\u1ea1i nh\u1eefng th\u00f4ng tin th\u1eadt s\u1ef1 h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><strong>T\u1ea1m k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng v\u1ec1 ng\u00e0nh <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c<\/a> ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u01b0ng Digital Marketing v\u1eabn \u0111ang t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 khai th\u00e1c. N\u1ebfu c\u00e1c doanh nghi\u1ec7p\/ c\u01a1 s\u1edf y t\u1ebf hi\u1ec7n nay bi\u1ebft d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng, n\u1eafm r\u00f5 v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi, h\u1ecd s\u1ebd th\u00edch nghi v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch tr\u1edf th\u00e0nh c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a35ce379c71b6055697098' value='6a35ce379c71b6055697098'><input type='hidden' id='bg-show-more-text-6a35ce379c71b6055697098' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a35ce379c71b6055697098' value='Show Less'><a id='bg-showmore-action-6a35ce379c71b6055697098' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a35ce379c71b6055697098' > <\/span><\/p>\n\n<p>1.<a href=\"https:\/\/datareportal.com\/reports\/digital-2020-vietnam\" target=\"_blank\" rel=\"noopener\"> https:\/\/datareportal.com\/reports\/digital-2020-vietnam<\/a><\/p>\n<p><span style=\"font-weight: 400\"> \n\n <\/span><\/p>\n<p class=\"wp-block-paragraph\">2.<a href=\"https:\/\/www.formstack.com\/resources\/guide-healthcare-marketing-trends\" rel=\"nofollow noopener\" target=\"_blank\"> https:\/\/www.formstack.com\/resources\/guide-healthcare-marketing-trends<\/a><\/p>\n<p><span style=\"font-weight: 400\"> \n\n <\/span><\/p>\n<p class=\"wp-block-paragraph\">3.<a href=\"https:\/\/financesonline.com\/voice-search-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\"> https:\/\/financesonline.com\/voice-search-statistics\/<\/a><\/p>\n<p><span style=\"font-weight: 400\"> \n\n <\/span><\/p>\n<p class=\"wp-block-paragraph\">4. <a href=\"https:\/\/mhealthintelligence.com\/news\/58-of-smartphone-owners-download-use-mobile-health-apps\" target=\"_blank\" rel=\"noopener\">https:\/\/mhealthintelligence.com\/news\/58-of-smartphone-owners-download-use-mobile-health-apps<\/a><\/p>\n<p><span style=\"font-weight: 400\"> <\/span><\/p>\n<p>\u00a0<span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1eadp k\u1ef7 v\u1eeba qua, digital marketing \u0111ang chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong trong cu\u1ed9c chi\u1ebfn marketing v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh trong t\u01b0\u01a1ng lai \u1edf h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c v\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.\u00a0 B\u1edfi m\u1ed9t s\u1ef1 th\u1eadt r\u00f5 [&#8230;]\n","protected":false},"author":13,"featured_media":2102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[41],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3695"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2102"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}