{"id":3694,"date":"2021-02-04T16:58:30","date_gmt":"2021-02-04T09:58:30","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=365"},"modified":"2021-02-04T16:58:30","modified_gmt":"2021-02-04T09:58:30","slug":"thiet-ke-website-chuan-seo","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/","title":{"rendered":"Thi\u1ebft k\u1ebf website chu\u1ea9n SEO v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t trang web v\u00e0 v\u1eabn \u0111ang loay hoay kh\u00f4ng bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf website chu\u1ea9n SEO th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft d\u00e0nh cho b\u1ea1n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#Website_chuan_SEO_la_gi\" >Website chu\u1ea9n SEO l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#Nhu_the_nao_la_thiet_ke_website_chuan_SEO\" >Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 thi\u1ebft k\u1ebf website chu\u1ea9n SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#1_Ten_mien_Domain_hosting_SSL_certificate\" >1. T\u00ean mi\u1ec1n (Domain), hosting, SSL certificate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#2_URL_Uniform_Resource_Locator_%E2%80%93_Duong_dan\" >2. URL (Uniform Resource Locator &#8211; \u0110\u01b0\u1eddng d\u1eabn)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#3_The_title_tieu_de_the_meta_description_mo_ta\" >3. Th\u1ebb title (ti\u00eau \u0111\u1ec1), th\u1ebb meta description (m\u00f4 t\u1ea3)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#4_The_heading_tieu_de_bai_viet_va_cac_de_muc_lon\" >4. Th\u1ebb heading (ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft v\u00e0 c\u00e1c \u0111\u1ec1 m\u1ee5c l\u1edbn)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#5_Hinh_anh\" >5. H\u00ecnh \u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#6_Giao_dien_Responsive\" >6. Giao di\u1ec7n Responsive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-chuan-seo\/#7_File_robottxt_sitemapxml_schema_structured_data_cau_truc_schema\" >7. File robot.txt, sitemap.xml, schema structured data (c\u1ea5u tr\u00fac schema)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Website_chuan_SEO_la_gi\"><\/span>Website chu\u1ea9n SEO l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb search engine optimization (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web chu\u1ea9n SEO ch\u00ednh l\u00e0 website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google, Bing, Yahoo\u2026). T\u1ed1i \u01b0u website \u0111\u1ec3 \u0111\u1ea1t chu\u1ea9n SEO c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a SEM (search engine marketing &#8211; marketing th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 \u1edf Vi\u1ec7t Nam nh\u01b0 hi\u1ec7n nay th\u00ec SEO tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p. N\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng search t\u1eeb kh\u00f3a &#8220;ph\u00f2ng kh\u00e1m m\u1eaft&#8221; khi b\u1ecb \u0111au m\u1eaft \u0111\u1ecf. Nh\u1edd c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ea1t chu\u1ea9n SEO, Google \u0111\u01b0a b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n l\u00ean trang 1 v\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n d\u00f9 ph\u00f2ng kh\u00e1m c\u1ee7a b\u1ea1n kh\u00f4ng h\u1ec1 b\u1ecf ra chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o. Th\u1eadt l\u00e0 tuy\u1ec7t ph\u1ea3i kh\u00f4ng n\u00e0o?<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Nhu_the_nao_la_thiet_ke_website_chuan_SEO\"><\/span>Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 thi\u1ebft k\u1ebf website chu\u1ea9n SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 th\u1ebf, thi\u1ebft k\u1ec3 web chu\u1ea9n SEO r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu m\u1ed9t website kh\u00f4ng \u0111\u1ea1t chu\u1ea9n SEO th\u00ec s\u1ebd b\u1ecb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ea3m x\u1ebfp h\u1ea1ng website c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ecb lo\u1ea1i b\u1ecf ra kh\u1ecfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Trong b\u00e0i vi\u1ebft n\u00e0y HEDIMA g\u1eedi \u0111\u1ebfn c\u00e1c b\u1ea1n m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd trong thi\u1ebft k\u1ebf web chu\u1ea9n SEO.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_Ten_mien_Domain_hosting_SSL_certificate\"><\/span>1. T\u00ean mi\u1ec1n (Domain), hosting, SSL certificate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-doanh-nghiep\/\">T\u00ean mi\u1ec1n (domain) v\u00e0 hosting<\/a> l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng chu\u1ea9n SEO c\u1ee7a website. T\u00ean mi\u1ec1n ph\u1ea3i c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung website, l\u0129nh v\u1ef1c, n\u1ed9i dung m\u00e0 website \u0111\u0103ng t\u1ea3i. Khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb kh\u00f4ng ch\u1ec9 n\u1ed9i dung m\u00e0 c\u00f2n hi\u1ec3n th\u1ecb c\u1ea3 t\u00ean mi\u1ec1n website. T\u00ean mi\u1ec1n t\u1ea1o cho kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u v\u1ec1 doanh nghi\u1ec7p, g\u00f3p ph\u1ea7n t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t t\u00ean mi\u1ec1n c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a c\u0169ng s\u1ebd gi\u00fap t\u1eeb kh\u00f3a \u0111\u00f3 d\u1ec5 t\u00ecm ki\u1ebfm h\u01a1n. Hosting \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i website, m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong \u0111\u00e1nh gi\u00e1 website c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Do \u0111\u00f3, hosting c\u1ea7n c\u00f3 t\u1ed1c \u0111\u1ed9 nhanh, b\u1ea3o m\u1eadt t\u1ed1t v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SSL certificate c\u00e0i tr\u00ean website cho ph\u00e9p kh\u00e1ch h\u00e0ng khi truy c\u1eadp c\u00f3 th\u1ec3 x\u00e1c minh \u0111\u01b0\u1ee3c t\u00ednh x\u00e1c th\u1ef1c, tin c\u1eady c\u1ee7a website. Google \u0111\u1ed5i thu\u1eadt to\u00e1n t\u1eeb n\u0103m 2014 \u0111\u1ec3 \u01b0u ti\u00ean x\u1ebfp nh\u1eefng website s\u1eed d\u1ee5ng SSL certificate tr\u01b0\u1edbc. Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng SSL certificate \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho website \u0111\u1ea1t chu\u1ea9n SEO t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_URL_Uniform_Resource_Locator_%E2%80%93_Duong_dan\"><\/span>2. URL (Uniform Resource Locator &#8211; \u0110\u01b0\u1eddng d\u1eabn)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111i\u1ec1u ch\u00fa \u00fd kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf website chu\u1ea9n SEO ch\u00ednh l\u00e0 URL (\u0110\u01b0\u1eddng d\u1eabn) d\u1ec5 nh\u00ecn, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c URL \u0111\u00f3 n\u00f3i v\u1ec1 c\u00e1i g\u00ec. URL ph\u1ea3i ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V\u00ed d\u1ee5:<\/em> b\u1ea1n h\u00e3y nh\u00ecn xem URL c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1eb7t t\u00ean n\u00f3 l\u00e0 <span style=\"color: #017ab7;\"><strong>hedima.vn\/journey\/thiet-ke-web-chuan-seo<\/strong><\/span> \u0111\u1ec3 \u0111\u01b0\u1eddng d\u1eabn URL \u0111\u01b0\u1ee3c ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_The_title_tieu_de_the_meta_description_mo_ta\"><\/span>3. Th\u1ebb title (ti\u00eau \u0111\u1ec1), th\u1ebb meta description (m\u00f4 t\u1ea3)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ebb title xu\u1ea5t hi\u1ec7n \u1edf trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ph\u1ea3i ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh, v\u1ecb tr\u00ed t\u1eeb kh\u00f3a ch\u00ednh c\u00e0ng g\u1ea7n ph\u1ea7n \u0111\u1ea7u c\u1ee7a ti\u00eau \u0111\u1ec1 c\u00e0ng t\u1ed1t. Ti\u00eau \u0111\u1ec1 kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c qu\u00e1 70 k\u00fd t\u1ef1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ebb meta description m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 n\u1ed9i dung b\u00e0i vi\u1ebft, kh\u00f4ng n\u00ean ch\u1ee9a qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a, nh\u1eefng n\u1ed9i dung quan tr\u1ecdng n\u00ean \u0111\u1ec3 trong ph\u1ea1m vi 160 k\u00fd t\u1ef1 \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/d-22DSZhFH1NxrJzuJYS-O4NpPYcOjfRVqp0R7dK2CH-UP5Px83t4glGaHpPnWIryQkN6-NkC3wDS6o_NiVzpshI_bL1uvZI6nd9GQ7m4dFGTlHLTSQQcKI0uhcl88aQ-TobMSg\" alt=\"Thiet ke Web chuan SEO la gi\" width=\"600\" \/><\/figure>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"4_The_heading_tieu_de_bai_viet_va_cac_de_muc_lon\"><\/span>4. Th\u1ebb heading (ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft v\u00e0 c\u00e1c \u0111\u1ec1 m\u1ee5c l\u1edbn)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u th\u1ebb heading sao cho t\u1ea5t \u0111\u1ec1u ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 t\u1eeb kh\u00f3a ch\u00ednh li\u00ean quan. Lu\u00f4n \u0111\u1eb7t ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft v\u00e0o th\u1ebb H1, t\u1eeb kh\u00f3a quan tr\u1ecdng trong th\u1ebb H2, H3\u2026 theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean quan tr\u1ecdng c\u1ee7a t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"5_Hinh_anh\"><\/span>5. H\u00ecnh \u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trong thi\u1ebft k\u1ebf website chu\u1ea9n SEO th\u00ec vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, c\u00f3 c\u00e1c vi\u1ec7c sau \u0111\u00e2y m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eb7t t\u00ean file h\u00ecnh \u1ea3nh tr\u01b0\u1edbc khi up l\u00ean website: T\u00ean file n\u00ean \u0111\u1eb7t kh\u00f4ng d\u1ea5u, kh\u00f4ng k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t, kh\u00f4ng kho\u1ea3ng tr\u1eafng. <em>V\u00ed d\u1ee5<\/em>: <span style=\"color: #017ab7;\"><strong>quan-tri-website.<\/strong><\/span><\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a dung l\u01b0\u1ee3ng file \u1ea3nh, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i website. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u1ea3m \u0111\u1ed9 n\u1eb7ng c\u1ee7a file nh\u01b0ng v\u1eabn gi\u1eef \u0111\u1ed9 n\u00e9t \u1edf m\u1ee9c \u1ed5n.<\/li>\n<li>\u0110\u1eb7t t\u00ean Alt text cho h\u00ecnh \u1ea3nh ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh ho\u1eb7c t\u1eeb kh\u00f3a ph\u1ee5.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"6_Giao_dien_Responsive\"><\/span>6. Giao di\u1ec7n Responsive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/hedima.vn\/journey\/thiet-ke-website-responsive\/\">Responsive<\/a> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef hay t\u00ednh t\u1eeb ch\u1ec9 m\u1ed9t website c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb, t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi tr\u00ecnh duy\u1ec7t v\u00e0 thi\u1ebft b\u1ecb (co d\u00e3n theo k\u00edch th\u01b0\u1edbc tr\u00ecnh duy\u1ec7t v\u00e0 thi\u1ebft b\u1ecb).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, m\u1ed7i ng\u01b0\u1eddi \u0111i\u1ec1u trang b\u1ecb m\u1ed9t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00e1 ph\u1ed5 bi\u1ebfn, n\u00ean giao di\u1ec7n responsive ch\u1ea1y t\u1ed1t tr\u00ean nhi\u1ec1u h\u1ec7 \u0111i\u1ec1u h\u00e0nh th\u00ec s\u1ebd thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp c\u00e0ng cao. V\u00e0 m\u1ed9t website c\u00f3 l\u01b0\u1ee3t truy c\u1eadp th\u1ef1c t\u1ebf \u1ed5n \u0111\u1ecbnh, \u0111\u1ec1u \u0111\u1eb7n ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/T9K_GB2RvUejIGOuRhIr16Ab0MiqTteTDy_l4FrGYvVi6A63VQFnwKddoqv2j7eiLbll3HrXITQiSW07SiK88TwkRDQfOf2F1LF06_nl7NyDCSZDsACCXBbK7842SUY35PZeKAc\" alt=\"Thiet ke Web chuan SEO la gi\" width=\"600\" \/><\/figure>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"7_File_robottxt_sitemapxml_schema_structured_data_cau_truc_schema\"><\/span>7. File robot.txt, sitemap.xml, schema structured data (c\u1ea5u tr\u00fac schema)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <span style=\"color: #017ab7;\">File robots.txt<\/span> \u0111\u1ecbnh ngh\u0129a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft trang ho\u1eb7c file n\u00e0o m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 thu th\u1eadp trong trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <span style=\"color: #017ab7;\">File sitemap.xml<\/span> cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c trang, video v\u00e0 file kh\u00e1c tr\u00ean trang web v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa ch\u00fang c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a v\u00e0o 2 file n\u00e0y c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp d\u1eef li\u1ec7u trang web c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5 cho vi\u1ec7c SEO hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo th\u1ed1ng k\u00ea c\u1ee7a <a class=\"rank-math-link\" href=\"http:\/\/internetlivestats.com\" target=\"_blank\" rel=\"noopener\">internetlivestats.com<\/a> hi\u1ec7n nay c\u00f3 kho\u1ea3n 1.82 t\u1ef7 website, m\u1ed7i ng\u00e0y c\u00f3 kho\u1ea3n 4 tri\u1ec7u b\u00e0i vi\u1ebft m\u1edbi v\u1edbi nhi\u1ec1u ng\u00f4n ng\u1eef ph\u1ee9c t\u1ea1p. \u0110\u1ec3 gi\u00fap cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u v\u00e0 ph\u00e2n lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c th\u00ec <a href=\"https:\/\/hedima.vn\/journey\/schema-hieu-qua-cua-schema-markup-seo-website\/\">schema structured data<\/a> \u0111\u00e3 ra \u0111\u1eddi. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m h\u1ee3p t\u00e1c gi\u1eefa 4 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google, Bing, Yandex, v\u00e0 Yahoo. M\u1ee5c \u0111\u00edch c\u1ee7a schema l\u00e0 \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n website cung c\u1ea5p cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eefng ch\u1ec9 d\u1eabn c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u00fang c\u00f3 th\u1ec3 hi\u1ec3u n\u1ed9i dung, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u l\u01b0u \u00fd c\u01a1 b\u1ea3n gi\u00fap \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 thi\u1ebft k\u1ebf website chu\u1ea9n SEO. \u0110i s\u00e2u v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f2n nhi\u1ec1u th\u1ee9 m\u00e0 ch\u00fang ta c\u1ea7n ph\u1ea3i l\u01b0u \u00fd n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/hedima.vn\/journey\/xu-huong-thiet-ke-web\/\">xu h\u01b0\u1edbng thi\u1ebft k\u1ebf website m\u1edbi nh\u1ea5t 2021<\/a>. \u0110\u1ea7u ti\u00ean h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m n\u00eau ra \u1edf tr\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n SEO website c\u1ee7a b\u1ea1n v\u00e0 xem s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t trang web v\u00e0 v\u1eabn \u0111ang loay hoay kh\u00f4ng bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf website chu\u1ea9n SEO th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft d\u00e0nh cho b\u1ea1n.<\/p>\n","protected":false},"author":13,"featured_media":2171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[111],"class_list":["post-3694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-thiet-ke-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3694"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2171"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}