{"id":3692,"date":"2021-02-04T16:37:31","date_gmt":"2021-02-04T09:37:31","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=358"},"modified":"2021-02-04T16:37:31","modified_gmt":"2021-02-04T09:37:31","slug":"toi-uu-hoa-landing-page","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/","title":{"rendered":"8 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 cho landing page"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u1ed1i \u01b0u h\u00f3a landing page (landing page optimization &#8211; LPO) l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh digital marketing, r\u1ed9ng h\u01a1n l\u00e0 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i hay t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO), v\u1edbi m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng th\u1ef1c th\u1ee5.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#Landing_page_la_gi_Vi_sao_can_phai_uu_hoa_landing_page\" >Landing page l\u00e0 g\u00ec? V\u00ec sao c\u1ea7n ph\u1ea3i \u01b0u h\u00f3a landing page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#1_Bo_cuc_hinh_chu_F_%E2%80%9CF-like%E2%80%9D_layout\" >1. B\u1ed1 c\u1ee5c h\u00ecnh ch\u1eef F (\u201cF-like\u201d layout)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#2_Mau_sac\" >2. M\u00e0u s\u1eafc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#3_Noi_dung_thuyet_phuc_khop_voi_quang_cao\" >3. N\u1ed9i dung thuy\u1ebft ph\u1ee5c, kh\u1edbp v\u1edbi qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#4_Hinh_anh_va_video_hap_dan_bat_mat\" >4. H\u00ecnh \u1ea3nh v\u00e0 video h\u1ea5p d\u1eabn, b\u1eaft m\u1eaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#5_Dong_bo_thiet_ke_design_matching\" >5. \u0110\u1ed3ng b\u1ed9 thi\u1ebft k\u1ebf (design matching)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#6_Phan_hoi_khach_hang_tung_su_dung_dich_vu_san_pham\" >6. Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng t\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#7_Chi_thu_thap_thong_tin_can_thiet\" >7. Ch\u1ec9 thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/toi-uu-hoa-landing-page\/#8_Call_To_Action_dung_vi_tri_dung_muc_tieu_khach_hang\" >8. Call To Action \u0111\u00fang v\u1ecb tr\u00ed, \u0111\u00fang m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"Landing_page_la_gi_Vi_sao_can_phai_uu_hoa_landing_page\"><\/span>Landing page l\u00e0 g\u00ec? V\u00ec sao c\u1ea7n ph\u1ea3i \u01b0u h\u00f3a landing page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page l\u00e0 m\u1ed9t trang web \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o hay k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Trang web n\u00e0y th\u01b0\u1eddng hi\u1ec3n th\u1ecb n\u1ed9i dung c\u00f3 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o ho\u1eb7c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c thu h\u00fat l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ecdi ng\u01b0\u1eddi v\u00e0o landing page th\u00f4ng qua qu\u1ea3ng c\u00e1o, nh\u01b0ng h\u1ecd kh\u00f4ng t\u00ecm th\u1ea5y nh\u1eefng g\u00ec nh\u01b0 mong \u0111\u1ee3i, h\u1ecd s\u1ebd tho\u00e1t ngay l\u1eadp t\u1ee9c. B\u1ea1n c\u1ea7n l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y? H\u00e3y b\u1eaft \u0111\u1ea7u ki\u1ec3m tra, t\u1ed1i \u01b0u h\u00f3a v\u00e0 theo d\u00f5i landing page \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed1i \u01b0u h\u00f3a trang landing page nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n n\u1ed9i dung trang, giao di\u1ec7n \u0111\u1ec3 trang web h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea3i c\u00f4ng nh\u1eadn r\u1eb1ng landing page \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft k\u1ebf landing page hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t v\u1eabn lu\u00f4n l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c marketer quan t\u00e2m. D\u1ef1a v\u00e0o \u0111\u00f3, HEDIMA s\u1ebd g\u1eedi \u0111\u1ebfn b\u1ea1n c\u00e1ch t\u1ed1i \u01b0u Landing page \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-359 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/02\/Toi-uu-hoa-Landing-Page-01-1400x735.png\" alt=\"Toi uu hoa landing page\" width=\"600\" \/><\/figure>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"1_Bo_cuc_hinh_chu_F_%E2%80%9CF-like%E2%80%9D_layout\"><\/span>1. B\u1ed1 c\u1ee5c h\u00ecnh ch\u1eef F (\u201cF-like\u201d layout)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a theo c\u00e1c nghi\u00ean c\u1ee9u khoa h\u1ecdc, b\u1eb1ng c\u00e1ch kh\u1ea3o s\u00e1t v\u00e0 quan s\u00e1t ng\u01b0\u1eddi l\u01b0\u1edbt web, ng\u01b0\u1eddi ta nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi xem c\u00e1c trang web theo nhi\u1ec1u ki\u1ec3u kh\u00e1c nhau, th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng theo th\u1ee9 t\u1ef1 t\u1ea1o ra m\u00f4 h\u00ecnh ch\u1eef F. \u0110a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web nh\u00ecn th\u1ea5y ph\u00eda tr\u00ean v\u00e0 b\u00ean tr\u00e1i c\u1ee7a m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 h\u1ecd di chuy\u1ec3n \u0111\u1ebfn c\u00e1c ph\u1ea7n kh\u00e1c c\u1ee7a m\u00e0n h\u00ecnh theo t\u1eebng d\u00f2ng. Do \u0111\u00f3, thi\u1ebft k\u1ebf web n\u00ean \u0111\u01b0a n\u1ed9i dung trang web quan tr\u1ecdng nh\u1ea5t v\u00e0o d\u00f2ng \u0111\u1ea7u ti\u00ean v\u00e0 t\u1eeb \u0111\u1ea7u ti\u00ean \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd cho ng\u01b0\u1eddi xem.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/T78zO7ChbbT8UaPj1PBLXBh-dPaApNpnrqhFN6GiMQkVN04mCIvopCUYArktSfsxljtkjV5bobsEH8scD7lijTo4oJH0NQ6hRtM_b9H3uDw_r1N8mI7ffvjqX7GEO1vkh5SPJhU\" alt=\"Toi uu hoa landing page\" width=\"600\" \/><\/figure>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"2_Mau_sac\"><\/span>2. M\u00e0u s\u1eafc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac, kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Khi truy c\u1eadp v\u00e0o landing page, m\u00e0u s\u1eafc ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm tr\u01b0\u1edbc ti\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 g\u00ec. T\u00f9y v\u00e0o kh\u00eda c\u1ea1nh nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ng\u00e0nh ngh\u1ec1,\u2026 s\u1ebd c\u00f3 nh\u1eefng m\u00e0u s\u1eafc ri\u00eang. khi ch\u1ecdn m\u00e0u ch\u1ee7 \u0111\u1ea1o cho landing page, m\u00e0u s\u1eafc c\u1ea7n \u0111\u00e1nh \u0111\u00fang th\u1ecb hi\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec3 l\u00e0m t\u0103ng ni\u1ec1m tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nguy\u00ean t\u1eafc th\u1ee9 hai khi l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc cho landing page l\u00e0 \u0111\u1ed3ng b\u1ed9 m\u00e0u s\u1eafc c\u1ee7a landing page theo t\u00f4ng m\u00e0u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u1ea1o cho kh\u00e1ch h\u00e0ng s\u1ef1 th\u00e2n thu\u1ed9c. B\u1edfi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng nh\u1eefng g\u00ec quen thu\u1ed9c h\u01a1n l\u00e0 m\u1edbi ho\u00e0n to\u00e0n. Ngo\u00e0i ra, m\u00e0u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng th\u1ec3 hi\u1ec7n ph\u1ea7n n\u00e0o phong c\u00e1ch c\u1ee7a doanh nghi\u1ec7p, n\u00ean khi \u0111\u01b0a v\u00e0o landing page gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"3_Noi_dung_thuyet_phuc_khop_voi_quang_cao\"><\/span>3. N\u1ed9i dung thuy\u1ebft ph\u1ee5c, kh\u1edbp v\u1edbi qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi nh\u1eefng landing page \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng n\u1ed9i dung b\u00ean trong trang web ph\u1ea3i kh\u1edbp v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 n\u00ean \u0111\u1eb7t ni\u1ec1m tin v\u00e0o doanh nghi\u1ec7p. N\u1ed9i dung landing page c\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, \u0111\u01a1n gi\u1ea3n; t\u1eadp trung v\u00e0o c\u00e1c n\u1ed9i dung ch\u00ednh, quan tr\u1ecdng v\u00e0 tr\u00e1nh nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u th\u00f4ng tin. S\u1ef1 k\u1ebft h\u1ee3p v\u1edbi n\u1ed9i dung t\u1ed1t c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 50% trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ed9i dung trang web nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i mang t\u00ednh thuy\u1ebft ph\u1ee5c cao nh\u1ea5t, t\u1ea1o ni\u1ec1m tin m\u00e3nh li\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5; b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef mang t\u00ednh th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, t\u1ea1o c\u1ea3m gi\u00e1c th\u00f4i th\u00fac cho ng\u01b0\u1eddi mua. B\u1ea1n n\u00ean t\u1eadp trung n\u1ed9i dung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (unique selling point- USP) l\u00e0m n\u1ed5i b\u1eadt h\u01a1n trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u00eau \u0111\u1ec1 landing page c\u1ea7n l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd, l\u1ee3i \u00edch, gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi xem \u0111\u1ec3 h\u1ecd quy\u1ebft \u0111\u1ecbnh v\u00e0o xem v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh vi theo mong mu\u1ed1n c\u1ee7a ban (click chu\u1ed9t, mua h\u00e0ng, \u0111i\u1ec1n bi\u1ec3u m\u1eabu th\u00f4ng tin).\u00a0<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"4_Hinh_anh_va_video_hap_dan_bat_mat\"><\/span>4. H\u00ecnh \u1ea3nh v\u00e0 video h\u1ea5p d\u1eabn, b\u1eaft m\u1eaft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh,video, bi\u1ec3u \u0111\u1ed3, h\u00ecnh ch\u1ee5p s\u1ea3n ph\u1ea9m th\u1eadt h\u1ea5p d\u1eabn. B\u1ea1n c\u00f3 c\u0169ng th\u1ec3 \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng infographic \u0111\u1ec3 khi\u1ebfn landing page tr\u00f4ng b\u1eaft m\u1eaft v\u00e0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"5_Dong_bo_thiet_ke_design_matching\"><\/span>5. \u0110\u1ed3ng b\u1ed9 thi\u1ebft k\u1ebf (design matching)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thi\u1ebft k\u1ebf trang landing page t\u01b0\u01a1ng t\u1ef1 thi\u1ebft k\u1ebf tr\u00ean qu\u1ea3ng c\u00e1o nh\u1eb1m mang c\u1ea3m nh\u1eadn l\u00e0 nh\u01b0 nhau. Nh\u01b0 v\u1eady qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i khi click v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 ho\u00e0n th\u00e0nh m\u1edf trang web tr\u1edf n\u00ean tr\u01a1n tru, \u0111\u1ed3ng nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"6_Phan_hoi_khach_hang_tung_su_dung_dich_vu_san_pham\"><\/span>6. Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng t\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c h\u01a1n khi \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng t\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m. H\u1ecd c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng l\u1ea1i th\u00f4ng tin b\u1eb1ng nhi\u1ec1u c\u00e1ch. Cho n\u00ean nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u01b0a ra cho kh\u00e1ch h\u00e0ng th\u1ea5y tr\u00ean landing page ph\u1ea3i l\u00e0 th\u00f4ng tin ch\u00ednh x\u00e1c, trung th\u1ef1c, kh\u00f4ng l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"7_Chi_thu_thap_thong_tin_can_thiet\"><\/span>7. Ch\u1ec9 thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ean landing page b\u00e1n h\u00e0ng, y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7\u00a0 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3. Tuy nhi\u00ean, khi th\u00eam m\u1ed9t b\u01b0\u1edbc tr\u00ean landing page l\u00e0 t\u1ea1o th\u00eam m\u1ed9t kho\u1ea3ng c\u00e1ch v\u1edbi kh\u00e1ch h\u00e0ng. Cho n\u00ean, bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd th\u00f4ng tin ch\u1ec9 n\u00ean y\u00eau c\u1ea7u nh\u1eefng th\u00f4ng tin th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft nh\u01b0 h\u1ecd t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email, nh\u1eefng y\u00eau c\u1ea7u kh\u00e1c c\u00f3 th\u1ec3 thu th\u1eadp sau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, vi\u1ec7c y\u00eau c\u1ea7u nh\u1eadp qu\u00e1 nhi\u1ec1u th\u00f4ng tin s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nghi ng\u1edd v\u1ec1 m\u1ee9c \u0111\u1ed9 tin c\u1eady. N\u00ean v\u1edbi nh\u1eefng th\u00f4ng tin kh\u00f4ng quan tr\u1ecdng, b\u1ea1n n\u00ean h\u1ea1n ch\u1ebf y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111i\u1ec1n tr\u00ean bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. V\u00ec n\u00f3 th\u1eadt s\u1ef1 m\u1ea1o hi\u1ec3m.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #017ab7;\"><span class=\"ez-toc-section\" id=\"8_Call_To_Action_dung_vi_tri_dung_muc_tieu_khach_hang\"><\/span>8. Call To Action \u0111\u00fang v\u1ecb tr\u00ed, \u0111\u00fang m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/O3PB8lRQwX7pVvCABVh4yibcPpBHyYsecQlvQqPpllfOwlWF6O3ZDqjXW86XL2iv8GP2-jOBUUN1cw000I35Pkp_MG3ACPPapaH7a44rd7NyehtRbMsFcRpIIuJp2TseTTib8UU\" alt=\"Toi uu hoa landing page\" width=\"600\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Call To Action (CTA) s\u1ebd gi\u00fap b\u1ea1n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u00ean landing page. Kh\u00e1ch h\u00e0ng s\u1ebd nghi ng\u1edd b\u1ea1n \u0111ang c\u1ed1 t\u00ecnh b\u1eaft bu\u1ed9c h\u1ecd th\u1ef1c hi\u1ec7n khi b\u1ea1n qu\u00e1 l\u1ea1m d\u1ee5ng n\u00f3. \u0110i\u1ec1u n\u00e0y l\u00e0m cho landing page m\u1ea5t \u0111i t\u00ednh thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch th\u1ef1c s\u1ef1. Khi\u1ebfn h\u1ecd kh\u00f4ng c\u00f2n h\u1ee9ng th\u00fa tr\u1ea3i nghi\u1ec7m landing page c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTA th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 text, n\u00fat b\u1ea5m, h\u00ecnh \u1ea3nh,\u2026 m\u1ed7i landing page ch\u1ec9 n\u00ean c\u00f3 t\u1eeb 1 \u2013 3 CTA. B\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t CTA sao cho h\u1ee3p l\u00fd, t\u1ea1o c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung trong m\u1ed7i CTA c\u1ea7n c\u00e2n nh\u1eafc th\u1eadt k\u1ef9 tr\u01b0\u1edbc khi \u0111\u01b0a v\u00e0o. N\u1ebfu n\u1ed9i dung CTA kh\u00f4ng ph\u00f9 h\u1ee3p, kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5n v\u00e0o m\u1ee5c ti\u00eau b\u1ea1n mong mu\u1ed1n. Cho n\u00ean t\u00f9y thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn phong c\u00e1ch ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p nh\u01b0 chuy\u00ean nghi\u1ec7p, vui v\u1ebb hay b\u1eaft k\u1ecbp xu h\u01b0\u1edbng,\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page l\u00e0 trang \u0111\u1ea7u ti\u00ean trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh. V\u00ec v\u1eady x\u00e2y d\u1ef1ng m\u1ed9t <a href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/\">landing page<\/a> kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf y\u1ebfu t\u1ed1 \u0111\u1eb9p, m\u00e0 c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng. V\u1edbi nh\u1eefng n\u1ed9i dung HEDIMA cung c\u1ea5p, hy v\u1ecdng r\u1eb1ng b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t landing page h\u1ea5p d\u1eabn, gi\u00fap b\u1ea1n gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng ni\u1ec1m tin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed1i \u01b0u h\u00f3a landing page (landing page optimization &#8211; LPO) l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh digital marketing, r\u1ed9ng h\u01a1n l\u00e0 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i hay t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO), v\u1edbi m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, [&#8230;]\n","protected":false},"author":13,"featured_media":2184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[66],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-landing-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2184"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}