{"id":3314,"date":"2022-03-22T17:44:54","date_gmt":"2022-03-22T10:44:54","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3314"},"modified":"2022-03-22T17:44:54","modified_gmt":"2022-03-22T10:44:54","slug":"performance-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/performance-marketing\/","title":{"rendered":"Performance marketing l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c performance marketing b\u1ea1n n\u00ean \u00e1p d\u1ee5ng"},"content":{"rendered":"<p>Performance marketing l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 \u0111\u1ea1t \u201cperformance\u201d \u0111\u00e2y? N\u1ebfu l\u00e0 ng\u01b0\u1eddi trong \u201cng\u00e0nh\u201d h\u1eb3n thu\u1eadt ng\u1eef n\u00e0y \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi b\u1ea1n. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u h\u1ecdc v\u1ec1 marketing hay mu\u1ed1n t\u00ecm hi\u1ec3u \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh th\u00ec \u0111\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Performance_marketing_la_gi\" >Performance marketing l\u00e0 g\u00ec?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Performance_marketing_hoat_dong_nhu_the_nao\" >Performance marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Retailers_va_Merchants\" >Retailers v\u00e0 Merchants\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Affiliates_hoac_Publishers\" >Affiliates ho\u1eb7c Publishers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Networks_and_Platforms\" >Networks and Platforms\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Outsourced_program_managers_%E2%80%93_OPMs\" >Outsourced program managers &#8211; OPMs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#3_4_hinh_thuc_performance_marketing_pho_bien\" >3. 4 h\u00ecnh th\u1ee9c performance marketing ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#31_Social_Media_Advertising_quang_cao_tren_mang_xa_hoi\" >3.1. Social Media Advertising (qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#32_Native_Advertising_quang_cao_tu_nhien\" >3.2. Native Advertising (qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#33_Sponsored_Content_noi_dung_duoc_tai_tro\" >3.3. Sponsored Content (n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#34_Performance_Partnerships_doi_tac_lien_ket\" >3.4. \u00a0Performance Partnerships (\u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/performance-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Performance_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">Performance marketing l\u00e0 g\u00ec?\u00a0<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performance marketing c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t. (Hi\u1ec7u su\u1ea5t \u1edf \u0111\u00e2y l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, s\u1ed1 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c, s\u1ed1 lead thu v\u1ec1, s\u1ed1 \u0111\u01a1n h\u00e0ng\u2026). Doanh nghi\u1ec7p \u0111\u01b0a ng\u00e2n s\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng mua ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_marketing_hoat_dong_nhu_the_nao\"><\/span><span style=\"color: #017ab7;\">Performance marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u1ecdc kh\u00e1i ni\u1ec7m v\u1ec1 performance marketing l\u00e0 g\u00ec, \u0111i\u1ec1u quan tr\u1ecdng ti\u1ebfp theo b\u1ea1n c\u1ea7n bi\u1ebft l\u00e0 4 nh\u00f3m ng\u00e0nh th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch performance marketing th\u00e0nh c\u00f4ng bao g\u1ed3m:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retailers_va_Merchants\"><\/span><span style=\"color: #017ab7;\">Retailers v\u00e0 Merchants\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ecd c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi nh\u01b0 nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o. L\u00e0 \u0111\u01a1n v\u1ecb tr\u1ef1c ti\u1ebfp c\u00f3 nhu c\u1ea7u qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh nh\u1eb1m t\u00ecm ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, h\u1ecd th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb li\u00ean k\u1ebft th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c gia t\u0103ng nh\u00e0 b\u00e1n l\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 th\u01b0\u1eddng th\u1ea5y l\u00e0 c\u00e1c c\u00f4ng ty v\u1ec1 th\u1ef1c ph\u1ea9m, th\u1eddi trang, may m\u1eb7c, s\u1eafc \u0111\u1eb9p, F&amp;B\u2026 l\u00e0 nh\u1eefng nh\u00f3m ng\u00e0nh th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng performance marketing. H\u1ecd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi, t\u1ea1o cho h\u1ecd ni\u1ec1m tin \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Affiliates_hoac_Publishers\"><\/span><span style=\"color: #017ab7;\">Affiliates ho\u1eb7c Publishers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u00f3m doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n l\u00e0m nhi\u1ec7m v\u1ee5 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1eeb c\u00f4ng ty cung c\u1ea5p \u0111\u1ec3 nh\u1eadn hoa h\u1ed3ng. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 website, blog, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o\u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau nh\u01b0 ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean banner ho\u1eb7c qu\u1ea3ng c\u00e1o blog khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm (SEM) \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m t\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd.<\/span><\/p>\n<figure id=\"attachment_3316\" aria-describedby=\"caption-attachment-3316\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3316\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2022\/03\/publisher-e1590567995879.jpg\" alt=\"S\u01a1 \u0111\u1ed3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a affiliate marketing \" width=\"960\" height=\"648\" \/><figcaption id=\"caption-attachment-3316\" class=\"wp-caption-text\">S\u01a1 \u0111\u1ed3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a affiliate marketing<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Networks_and_Platforms\"><\/span><span style=\"color: #017ab7;\">Networks and Platforms\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ec1n t\u1ea3ng th\u1ee9 ba ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay nh\u00e0 b\u00e1n l\u1ebb, doanh nghi\u1ec7p nh\u1eb1m cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5, c\u00e1c banners, text links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch chi ti\u00eau<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng nh\u01b0 leads, l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u2026 n\u1eb1m trong kh\u1ed1i KPIs \u0111\u00e3 th\u1ecfa thu\u1eadn. Nh\u1eefng n\u1ec1n t\u1ea3ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi gi\u00fap b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n c\u1ea7u l\u00e0 Google, <a href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/\">Facebook<\/a>, <a href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/\">TikTok<\/a>,&#8230;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outsourced_program_managers_%E2%80%93_OPMs\"><\/span><span style=\"color: #017ab7;\">Outsourced program managers &#8211; OPMs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 nh\u00e2n s\u1ef1 \u0111\u1ec3 l\u00e0m h\u1ecd s\u1ebd thu\u00ea m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 marketing, g\u1ecdi l\u00e0 agency \u0111\u1ec3 l\u00e0m vi\u1ec7c. OPMs gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing, qu\u1ea3n l\u00fd kh\u00e2u s\u1ea3n xu\u1ea5t, thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c quy \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch ch\u1ea1y hi\u1ec7u qu\u1ea3. C\u00e1c agency c\u00f3 th\u1ec3 t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 cho ra k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t nh\u01b0 d\u00f9ng landing page, t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), n\u1ed9i dung ti\u1ebfp th\u1ecb\u2026<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_4_hinh_thuc_performance_marketing_pho_bien\"><\/span><span style=\"color: #017ab7;\">3. 4 h\u00ecnh th\u1ee9c performance marketing ph\u1ed5 bi\u1ebfn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 cao trong performance marketing, th\u00f4ng th\u01b0\u1eddng 4 h\u00ecnh th\u1ee9c d\u01b0\u1edbi \u0111\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn, t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Social_Media_Advertising_quang_cao_tren_mang_xa_hoi\"><\/span><span style=\"color: #017ab7;\">3.1. Social Media Advertising (qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Trong khi Facebook v\u00e0 Instagram c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng th\u00ec Pinterest l\u1ea1i l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng n\u01a1i nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 s\u1edf th\u00edch ri\u00eang kh\u00e1m ph\u00e1. Linkedin thu h\u00fat nh\u1eefng chuy\u00ean gia c\u00f2n Snapchat v\u00e0 TikTok thu h\u00fat l\u1ee9a tr\u1ebb s\u1eed d\u1ee5ng. Do \u0111\u00f3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn ho\u1eb7c t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd tr\u00ean quy m\u00f4 l\u1edbn nh\u1edd m\u1ea1ng x\u00e3 h\u1ed9i. Khi \u0111\u00f3 ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 performance marketing s\u1ebd l\u00e0: l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb, b\u00ecnh lu\u1eadn, s\u1ed1 l\u1ea7n nh\u1ea5p, th\u1eddi gian xem video, nh\u1eafn tin, mua h\u00e0ng\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<figure id=\"attachment_3315\" aria-describedby=\"caption-attachment-3315\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3315\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2022\/03\/social-networks.jpg\" alt=\"Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 h\u00ecnh th\u1ee9c \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t marketing l\u1edbn hi\u1ec7n nay\" width=\"1000\" height=\"600\" \/><figcaption id=\"caption-attachment-3315\" class=\"wp-caption-text\">Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 h\u00ecnh th\u1ee9c \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t marketing l\u1edbn hi\u1ec7n nay<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"32_Native_Advertising_quang_cao_tu_nhien\"><\/span><span style=\"color: #017ab7;\">3.2. Native Advertising (qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp, qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean l\u00e0 c\u00e1ch \u201ctr\u00e0 tr\u1ed9n\u201d v\u00e0o n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc mu\u1ed1n t\u00ecm ki\u1ebfm tr\u00ean m\u1ed9t s\u1ed1 trang web. V\u00ed d\u1ee5, b\u1eb1ng c\u00e1ch \u0111\u1eb7t h\u00e0ng tr\u00ean c\u00e1c t\u1edd b\u00e1o, vi\u1ebft c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan g\u1ea7n v\u1edbi n\u1ed9i dung c\u1ee7a \u0111\u1ed9c gi\u1ea3 quan t\u00e2m \u0111\u1ec3 thu h\u00fat, gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t (performance marketers), lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y nh\u1eb1m remarketing d\u1ef1a tr\u00ean quy m\u00f4, n\u01a1i m\u00e0 h\u1ecd \u0111\u01b0a ra c\u00e1c n\u1ed9i dung, gi\u00e1o d\u1ee5c v\u00e0 th\u00f4ng tin cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean s\u1ef1 quan t\u00e2m v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch. Hi\u1ec7u qu\u1ea3 c\u1ee7a native advertising l\u00e0 d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 xem b\u00e0i vi\u1ebft.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Sponsored_Content_noi_dung_duoc_tai_tro\"><\/span><span style=\"color: #017ab7;\">3.3. Sponsored Content (n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb c\u1ef1c k\u1ef3 cao cho chi\u1ebfn d\u1ecbch marketing. Thay v\u00ec tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp cho c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t xem, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, b\u1ea1n s\u1ebd tr\u1ea3 ph\u00ed cho b\u00ean th\u1ee9 ba. V\u00ed d\u1ee5 nh\u01b0 chuy\u00ean gia hay c\u00e1c trang web uy t\u00edn \u0111\u1ec3 n\u00f3i v\u1ec1 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng y\u00eau qu\u00fd n\u00f3. M\u1ed9t n\u1ed9i dung th\u00e0nh c\u00f4ng, n\u00f3 ph\u1ea3i h\u1ea5p d\u1eabn v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<figure id=\"attachment_3317\" aria-describedby=\"caption-attachment-3317\" style=\"width: 624px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3317\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2022\/03\/pasted-image-0.png\" alt=\"Nhi\u1ec1u g\u00f3i t\u00e0i tr\u1ee3 th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean n\u1ec1n t\u00e0ng YouMed- trang tin y t\u1ebf h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \" width=\"624\" height=\"375\" \/><figcaption id=\"caption-attachment-3317\" class=\"wp-caption-text\">Nhi\u1ec1u g\u00f3i t\u00e0i tr\u1ee3 th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean n\u1ec1n t\u00e0ng YouMed- trang tin y t\u1ebf h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"34_Performance_Partnerships_doi_tac_lien_ket\"><\/span><span style=\"color: #017ab7;\">3.4. \u00a0Performance Partnerships (\u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 hi\u1ec3u performance partnerships l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao, \u1edf \u0111\u00e2y doanh nghi\u1ec7p s\u1ebd b\u1eaft tay v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng) \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch marketing. H\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 l\u00e0 h\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ec1 ngh\u1ecb k\u00fd k\u1ebft \u1edf h\u00ecnh th\u1ee9c \u0111\u1ed1i t\u00e1c kinh doanh, chi nh\u00e1nh\u2026 \u0111\u1ec3 \u0111a d\u1ea1ng h\u00ecnh th\u1ee9c li\u00ean k\u1ebft v\u00e0 gia t\u0103ng doanh s\u1ed1 t\u1ed1t h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c trong performance marketing c\u00e1c c\u00f4ng ty l\u1edbn \u01b0u ti\u00ean. M\u1eb7c d\u00f9 b\u1ecf ra s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 l\u1edbn h\u01a1n nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 l\u1ee3i cho m\u1eb7t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 cao thay v\u00ec b\u1ecf ti\u1ec1n ra ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ed5i l\u1ea5y l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t nh\u1ea5p\u2026<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performance marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch gi\u00fap doanh nghi\u1ec7p gia t\u0103ng hi\u1ec7u su\u1ea5t v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c, r\u00f5 r\u00e0ng. T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd, theo d\u00f5i t\u1ef7 s\u1ed1 l\u1ee3i nhu\u1eadn (ROI) t\u1ed1t h\u01a1n. C\u00f9ng v\u1edbi k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n performance marketing, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c marketing kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c03ee5b49d6020657872' value='6a3c03ee5b49d6020657872'><input type='hidden' id='bg-show-more-text-6a3c03ee5b49d6020657872' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c03ee5b49d6020657872' value='Show Less'><a id='bg-showmore-action-6a3c03ee5b49d6020657872' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c03ee5b49d6020657872' >\n<p><a href=\"https:\/\/www.martechadvisor.com\/articles\/performance-and-attribution\/4-types-of-performance-marketing-most-effective-in-2019\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.martechadvisor.com\/articles\/performance-and-attribution\/4-types-of-performance-marketing-most-effective-in-2019\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.spiralytics.com\/blog\/what-is-performance-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.spiralytics.com\/blog\/what-is-performance-marketing\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Performance marketing l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 \u0111\u1ea1t \u201cperformance\u201d \u0111\u00e2y? N\u1ebfu l\u00e0 ng\u01b0\u1eddi trong \u201cng\u00e0nh\u201d h\u1eb3n thu\u1eadt ng\u1eef n\u00e0y \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi b\u1ea1n. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u h\u1ecdc v\u1ec1 marketing hay mu\u1ed1n t\u00ecm hi\u1ec3u \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh th\u00ec \u0111\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y [&#8230;]\n","protected":false},"author":13,"featured_media":3318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3314"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3318"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}