{"id":3308,"date":"2022-03-22T17:13:52","date_gmt":"2022-03-22T10:13:52","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3308"},"modified":"2022-03-22T17:13:52","modified_gmt":"2022-03-22T10:13:52","slug":"branding-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/branding-marketing\/","title":{"rendered":"Branding marketing l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c branding marketing hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a m\u1ed7i donah nghi\u1ec7p. \u0110\u1ec3 tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 \u1ea5n t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?\u00a0<b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#Branding_marketing_la_gi\" >Branding marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#4_dac_diem_quan_trong_ve_branding_marketing\" >4 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng v\u1ec1 branding marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#21_Branding_marketing_la_mot_chien_luoc_dai_han\" >2.1. Branding marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#22_Branding_marketing_tiep_thi_thuong_hieu_can_co_thoi_gian_de_gat_hai_thanh_qua\" >2.2. Branding marketing (ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u) c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#23_Branding_marketing_dien_ra_lien_tuc_tren_nhieu_hinh_thuc\" >2.3. Branding marketing di\u1ec5n ra li\u00ean t\u1ee5c, tr\u00ean nhi\u1ec1u h\u00ecnh th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#24_Muc_tieu_bao_trum_cua_branding_marketing_la_phat_trien_doanh_nghiep\" >2.4. M\u1ee5c ti\u00eau bao tr\u00f9m c\u1ee7a branding marketing l\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#Chien_luoc_branding_marketing_hieu_qua\" >Chi\u1ebfn l\u01b0\u1ee3c branding marketing hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#31_Chien_luoc_branding_marketing_la_gi\" >3.1. Chi\u1ebfn l\u01b0\u1ee3c branding marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#32_Lam_the_nao_de_xay_dung_chien_luoc_branding_marketing_hieu_qua\" >3.2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c branding marketing hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#Case_Study_Honda_%E2%80%93_Di_ve_nha_ft_Den_Vau\" >Case Study: Honda &#8211; \u0110i v\u1ec1 nh\u00e0 ft. \u0110en V\u00e2u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/branding-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Branding_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">Branding marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Branding marketing (ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u) \u0111ang l\u00e0 xu h\u01b0\u1edbng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i. \u0110\u00e2y ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, ti\u1ebfp th\u1ecb c\u00e1c gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0: t\u00ean, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n\u2026 Branding marketing gi\u00fap h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng t\u00ecnh c\u1ea3m v\u1edbi kh\u00e1ch (brand love), nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_dac_diem_quan_trong_ve_branding_marketing\"><\/span><span style=\"color: #017ab7;\">4 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng v\u1ec1 branding marketing<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Branding_marketing_la_mot_chien_luoc_dai_han\"><\/span><span style=\"color: #017ab7;\">2.1. Branding marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00f3 kh\u00f4ng t\u1ea1o ra l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c m\u00e0 l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1eadm v\u00e0 \u1ed5n \u0111\u1ecbnh, d\u1ef1a tr\u00ean b\u1ea3n ch\u1ea5t v\u00e0 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a c\u00f4ng ty. D\u1ef1a tr\u00ean t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng l\u00e2u d\u00e0i v\u00e0 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 cho th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Branding_marketing_tiep_thi_thuong_hieu_can_co_thoi_gian_de_gat_hai_thanh_qua\"><\/span><span style=\"color: #017ab7;\">2.2. Branding marketing (ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u) c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 t\u1eeb bi\u1ebft sang h\u1ee9ng th\u00fa, t\u00ecm hi\u1ec3u, tr\u1ea3i nghi\u1ec7m, v\u00e0 y\u00eau m\u1ebfn. Branding marketing ph\u1ea3i c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u chi\u1ebfn d\u1ecbch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac g\u1ea7n h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Sau kho\u1ea3ng th\u1eddi gian t\u1eeb v\u00e0i th\u00e1ng \u0111\u1ebfn v\u00e0i n\u0103m, ch\u00fang ta m\u1edbi th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch mang v\u1ec1 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Branding_marketing_dien_ra_lien_tuc_tren_nhieu_hinh_thuc\"><\/span><span style=\"color: #017ab7;\">2.3. Branding marketing di\u1ec5n ra li\u00ean t\u1ee5c, tr\u00ean nhi\u1ec1u h\u00ecnh th\u1ee9c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00ec ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i n\u00ean c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb lu\u00f4n t\u1ea1o ra c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nhau, tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau \u0111\u1ec3 li\u00ean t\u1ee5c g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1n gi\u1ea3. M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c hay s\u1eed d\u1ee5ng \u0111\u00f3 l\u00e0 l\u00e0m video qu\u1ea3ng c\u00e1o ho\u1eb7c t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5<\/span><\/i><span style=\"font-weight: 400;\">: Pepsi tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh cho ch\u01b0\u01a1ng tr\u00ecnh Rap Vi\u1ec7t m\u00f9a 1, nh\u1edd \u0111\u00f3 m\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a Pepsi xu\u1ea5t hi\u1ec7n \u1edf m\u1ecdi n\u01a1i m\u00e0 Rap Vi\u1ec7t \u0111i t\u1edbi, t\u1eeb online \u0111\u1ebfn offline. \u0110\u1eb7c bi\u1ec7t l\u00e0 m\u1ed7i l\u1ea7n MC nh\u1eafc t\u00ean th\u01b0\u01a1ng hi\u1ec7u, l\u00e2u d\u1ea7n, kh\u00e1n gi\u1ea3 nghe t\u1edbi Pepsi s\u1ebd nh\u1edb ngay \u0111\u1ebfn Pepsi 0 \u0111\u1ed9 hay nh\u1edb v\u1ec1 m\u00e0u s\u1eafc, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Pepsi\u2026 \u0111\u1ea1i lo\u1ea1i l\u00e0 khi nh\u1eafc \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi ta s\u1ebd n\u00f3i ra m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o \u0111\u00f3 m\u00e0 h\u1ecd \u1ea5n t\u01b0\u1ee3ng. Nh\u01b0 v\u1eady, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3.<\/span><\/p>\n<figure id=\"attachment_3309\" aria-describedby=\"caption-attachment-3309\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3309\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2022\/03\/717-1605236559-9495-1605264040.png\" alt=\"Pepsi \u0111\u1ed3ng h\u00e0nh c\u00f9ng Rap Vi\u1ec7t t\u1ea1o n\u00ean ti\u1ebfng vang trong c\u1ed9ng \u0111\u1ed3ng \" width=\"750\" height=\"387\" \/><figcaption id=\"caption-attachment-3309\" class=\"wp-caption-text\">Pepsi \u0111\u1ed3ng h\u00e0nh c\u00f9ng Rap Vi\u1ec7t t\u1ea1o n\u00ean ti\u1ebfng vang trong c\u1ed9ng \u0111\u1ed3ng<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"24_Muc_tieu_bao_trum_cua_branding_marketing_la_phat_trien_doanh_nghiep\"><\/span><span style=\"color: #017ab7;\">2.4. M\u1ee5c ti\u00eau bao tr\u00f9m c\u1ee7a branding marketing l\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a branding marketing l\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 th\u00f4ng qua t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Song song v\u1edbi k\u1ebf ho\u1ea1ch marketing cho t\u1eebng s\u1ea3n ph\u1ea9m, branding marketing ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9 uy t\u00edn v\u00e0 danh ti\u1ebfng l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chien_luoc_branding_marketing_hieu_qua\"><\/span><span style=\"color: #017ab7;\">Chi\u1ebfn l\u01b0\u1ee3c branding marketing hi\u1ec7u qu\u1ea3<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Chien_luoc_branding_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">3.1. Chi\u1ebfn l\u01b0\u1ee3c branding marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c branding marketing (chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 bao g\u1ed3m c\u00e1c chi\u1ebfn d\u1ecbch, chi\u1ebfn thu\u1eadt \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau. Th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng nh\u01b0 qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed c\u1ee7a Google, Facebook, SEO\u2026 M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd cho nhi\u1ec1u ch\u1ec9 s\u1ed1 quan tr\u1ecdng t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 t\u0103ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Lam_the_nao_de_xay_dung_chien_luoc_branding_marketing_hieu_qua\"><\/span><span style=\"color: #017ab7;\">3.2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c branding marketing hi\u1ec7u qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi 5 b\u01b0\u1edbc sau \u0111\u00e2y, b\u1ea1n s\u1ebd \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c c\u00e1ch x\u00e2y d\u1ef1ng branding marketing hi\u1ec7u qu\u1ea3:<\/span><b><\/b><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u01b0\u1edbc 1: \u0110\u1ea7u ti\u00ean, h\u00e3y b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi mang \u0111i \u201ckhoe con\u201d th\u00ec b\u1ea1n ph\u1ea3i nu\u00f4i con t\u1ed1t \u0111\u00e3. B\u1ea1n c\u1ea7n v\u1ea1ch r\u00f5 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, giao di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o, \u201ctone &amp; mood\u201d ra sao. C\u1ea7n m\u1ed9t brand guideline \u0111\u1ec3 quy \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 trong thi\u1ebft k\u1ebf, s\u00e1ng t\u1ea1o, truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch branding marketing hi\u1ec7u qu\u1ea3, vi\u1ec7c t\u00ecm \u0111\u00fang t\u1ec7p c\u00f4ng ch\u00fang l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Khi \u0111\u00e3 ph\u00e2n r\u00e3 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, c\u00e1c s\u1ea3n ph\u1ea9m marketing m\u1edbi truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p \u0111\u00fang t\u00e2m l\u00fd <a href=\"https:\/\/hedima.vn\/journey\/tai-sao-cac-cong-ty-nen-phan-khuc-khach-hang\/\">ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng<\/a>, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u01b0\u1edbc 3: T\u1ea1o ra th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung ti\u1ebfp th\u1ecb<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e2n ph\u1ed1i t\u1edbi \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang b\u1ea1n c\u1ea7n cho ra nh\u1eefng \u00fd t\u01b0\u1edfng hay, \u0111a d\u1ea1ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u1ea1n nh\u1eafm t\u1edbi. T\u1eadn d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c k\u00eanh social media \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110\u1eebng ch\u1ec9 d\u00f9ng qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 h\u00e3y k\u1ebft h\u1ee3p v\u1edbi google, youtube, pr hay c\u00e1c chi\u1ebfn d\u1ecbch trade marketing \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u01b0\u1edbc 4: Ch\u1ea1y th\u1eed v\u00e0 ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c hi\u1ec7u \u1ee9ng th\u1ef1c t\u1ebf d\u1ef1a tr\u00ean nh\u1eefng k\u1ebft qu\u1ea3 b\u1ea1n nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng, l\u00ean chi\u1ebfn d\u1ecbch th\u00ec vi\u1ec7c ti\u1ebfp theo l\u00e0 ch\u1ea1y th\u1eed nghi\u1ec7m. C\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 cho ra c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t chi ti\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1, c\u1ea3i thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn d\u1ecbch branding marketing c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u01b0\u1edbc 5: T\u1ed1i \u01b0u ho\u00e1 v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi ch\u1ea1y th\u1eed nghi\u1ec7m, b\u1ea1n s\u1ebd ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 t\u1ed1t, x\u1ea5u; t\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t \u0111\u1ec3 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch m\u1edbi. V\u00ed d\u1ee5, b\u1ea1n ch\u1ea1y 2 TVC v\u1edbi 2 phong c\u00e1ch kh\u00e1c nhau, nh\u01b0ng ch\u1ec9 c\u00f3 1 video mang l\u1ea1i ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. T\u1eeb \u0111\u00f3 b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, bi\u1ebft gu c\u1ee7a h\u1ecd. B\u1ea1n s\u1ebd c\u00f3 h\u01b0\u1edbng c\u1ea3i thi\u1ec7n c\u00e1c video sau, l\u00e0m \u1edf d\u1ea1ng n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_Honda_%E2%80%93_Di_ve_nha_ft_Den_Vau\"><\/span><span style=\"color: #017ab7;\">Case Study: Honda &#8211; \u0110i v\u1ec1 nh\u00e0 ft. \u0110en V\u00e2u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u1ed1ng nh\u01b0 nhi\u1ec1u brand kh\u00e1c, vi\u1ec7c b\u1eaft tay v\u1edbi ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng t\u1ea1o ra music video \u0111\u1ec3 l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n hi\u1ebfm g\u1eb7p. Tuy nhi\u00ean, m\u1ed7i brand l\u1ea1i kh\u00e9o l\u00e9o ch\u1ecdn m\u1ed9t h\u00ecnh \u1ea3nh, phong c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111i \u0111\u00fang th\u00f4ng\u00a0 \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n h\u01b0\u1edbng t\u1edbi. V\u1edbi Honda, brand n\u00e0y c\u00f9ng v\u1edbi \u0110en V\u00e2u &#8211; rapper \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb y\u00eau m\u1ebfn v\u1edbi phong c\u00e1ch gi\u1ea3n d\u1ecb, ch\u1ea5t ph\u00e1c, d\u1ec5 g\u00e2y c\u1ea3m t\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n T\u1ebft 2021, Honda c\u00f9ng \u0110en V\u00e2u, Justatee \u0111\u00e3 s\u1eed d\u1ee5ng MV ca nh\u1ea1c \u201c\u0110i v\u1ec1 nh\u00e0\u201d nh\u01b0 l\u1eddi ch\u00fac , l\u1eddi nh\u1eafn nh\u1ee7 v\u1edbi nh\u1eefng \u0111\u1ee9a con xa nh\u00e0 tr\u01b0\u1edbc th\u1ec1m n\u0103m m\u1edbi. V\u1edbi l\u1eddi h\u00e1t gi\u1ea3n d\u1ecb, \u0111i \u0111\u00fang t\u00e2m l\u00fd c\u00f9ng s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a 2 rapper \u0111\u00ecnh \u0111\u00e1m, video nhanh ch\u00f3ng on top trending Youtube sau 4 ng\u00e0y ra m\u1eaft.\u00a0<\/span><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vTJdVE_gjI0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i \u00e2m nh\u1ea1c, trong MV d\u1ef1ng l\u00ean b\u1ed1i c\u1ea3nh c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y quen thu\u1ed9c, g\u1eafn v\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng nh\u1eadt c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh d\u00f2ng xe Winner c\u1ee7a Honda m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. V\u1edbi t\u00ednh viral c\u1ee7a MV, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c lan r\u1ed9ng nhanh ch\u00f3ng, chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1n gi\u1ea3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u1ed1i truy\u1ec1n th\u00f4ng b\u00ecnh d\u1ecb l\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn d\u1ecbch T\u1ebft c\u1ee7a Honda.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Branding marketing l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb, t\u00ecm hi\u1ec3u, l\u00ean k\u1ebf ho\u1ea1ch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 t\u1ed1i \u01b0u ho\u00e1 sau c\u00e1c giai \u0111o\u1ea1n th\u1ef1c nghi\u1ec7m. C\u00e1c chi\u1ebfn d\u1ecbch branding marketing g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 c\u00f3 nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1t, c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ec7p c\u00f4ng ch\u00fang v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n ph\u00f9 h\u1ee3p. C\u00f3 nh\u01b0 v\u1eady, b\u1ee9c tranh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u khi nh\u1eafc \u0111\u1ebfn trong \u0111\u1ea7u kh\u00e1ch h\u00e0ng m\u1edbi th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c03ef90c111070292104' value='6a3c03ef90c111070292104'><input type='hidden' id='bg-show-more-text-6a3c03ef90c111070292104' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c03ef90c111070292104' value='Show Less'><a id='bg-showmore-action-6a3c03ef90c111070292104' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c03ef90c111070292104' >\n<p><a href=\"https:\/\/www.outbrain.com\/blog\/brand-marketing-the-full-story\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.outbrain.com\/blog\/brand-marketing-the-full-story\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c branding marketing hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a m\u1ed7i donah nghi\u1ec7p. \u0110\u1ec3 tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 \u1ea5n t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?\u00a0 Branding marketing l\u00e0 g\u00ec? [&#8230;]\n","protected":false},"author":13,"featured_media":3310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3308"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3310"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}