{"id":3238,"date":"2021-12-22T11:21:25","date_gmt":"2021-12-22T04:21:25","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3238"},"modified":"2021-12-22T11:21:25","modified_gmt":"2021-12-22T04:21:25","slug":"ke-hoach-marketing-cho-san-pham","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/","title":{"rendered":"6 y\u1ebfu t\u1ed1 \u201cv\u00e0ng\u201d gi\u00fap k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 t\u1eebng l\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i? K\u1ebf ho\u1ea1ch \u0111\u00f3 c\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 kh\u00f4ng? B\u1ea1n c\u00f3 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n b\u1ea3ng k\u1ebf ho\u1ea1ch? \u0110\u1eebng b\u1ecf qua 6 y\u1ebfu t\u1ed1 \u201cv\u00e0ng\u201d v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u01b0\u1ee3c chia s\u1ebb qua b\u00e0i vi\u1ebft sau \u0111\u00e2y.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Buoc_1_Phan_tich_thi_truong_va_san_pham\" >B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Buoc_2_Chan_dung_khach_hang_muc_tieu\" >B\u01b0\u1edbc 2: Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Buoc_3_Tao_nen_su_khac_biet_tren_thi_truong\" >B\u01b0\u1edbc 3: T\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Buoc_4_Muc_tieu_doanh_thu_va_du_kien_ngan_sach\" >B\u01b0\u1edbc 4: M\u1ee5c ti\u00eau doanh thu v\u00e0 d\u1ef1 ki\u1ebfn ng\u00e2n s\u00e1ch\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Buoc_5_Xac_dinh_chien_luoc_trong_ke_hoach_marketing_cho_san_pham\" >B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Buoc_6_Cac_hoat_dong_tiep_thi_va_KPIs\" >B\u01b0\u1edbc 6: C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 KPIs\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/ke-hoach-marketing-cho-san-pham\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_1_Phan_tich_thi_truong_va_san_pham\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong l\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m l\u00e0 marketer ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y quy\u1ebft \u0111\u1ecbnh r\u1ea5t l\u1edbn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 doanh s\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketer c\u1ea7n thu th\u1eadp th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u1ec1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/strong> <\/span>c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y? Th\u1ecb ph\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n chia nh\u01b0ng th\u1ebf n\u00e0o? S\u1ea3n ph\u1ea9m n\u00e0o hi\u1ec7n \u0111ang l\u00e0 \u201ctop of mind\u201d (m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u cao nh\u1ea5t)? M\u1ee9c \u0111\u1ed9 c\u1ea1nh\u00a0 tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o? Th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m:<\/strong><\/span> nhu c\u1ea7u th\u1eadt s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 l\u00e0 gi\u1ea3i ph\u00e1p h\u1ecd mong mu\u1ed1n hay kh\u00f4ng? \u0110i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu hi\u1ec7n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? \u0110i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (unique selling point) l\u00e0 g\u00ec? Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 th\u00e0nh c\u00f3 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><em><strong>Marketer c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n <a href=\"https:\/\/hedima.vn\/journey\/huong-dan-6-buoc-thuc-hien-phan-tich-swot\/\">ph\u00e2n t\u00edch SWOT<\/a> cho ri\u00eang s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn ra \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m.\u00a0<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Chi\u1ebfn d\u1ecbch Pepsi Ng\u00f5 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng viral tr\u00ean social media khi lan t\u1ecfa h\u00ecnh \u1ea3nh c\u00e1c con ng\u00f5 \u0111\u1eb7c tr\u01b0ng \u1edf B\u1eafc B\u1ed9.\u00a0<\/span><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1eb1m ti\u1ebfp th\u1ecb cho s\u1ea3n ph\u1ea9m gi\u1edbi h\u1ea1n t\u1eeb s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa rapper Vi\u1ec7t Max v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Pepsi. Ngo\u00e0i thi\u1ebft k\u1ebf bao b\u00ec t\u00f4 \u0111i\u1ec3m nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a H\u00e0 N\u1ed9i, chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng viral video \u0111\u1ec3 t\u1ea1o ti\u1ebfng vang cho ch\u1ee7 \u0111\u1ec1 n\u00e0y.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4pUiUS_sjWs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>Chi\u1ebfn d\u1ecbch marketing d\u00e0nh cho s\u1ea3n ph\u1ea9m gi\u1edbi h\u1ea1n v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o gi\u00fap nh\u00e3n h\u00e0ng t\u0103ng doanh thu nhanh ch\u00f3ng trong ng\u1eafn h\u1ea1n.<\/i><\/b><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Chan_dung_khach_hang_muc_tieu\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 2: Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o marketing th\u00e0nh c\u00f4ng cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng bi\u1ebft ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c marketer c\u1ea7n ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o? V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng tr\u00ean, b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u00edch h\u1ee3p. Nh\u1eefng th\u00f4ng tin nh\u01b0 gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, ngh\u1ec1 nghi\u1ec7p, s\u1edf th\u00edch, \u0111i\u1ec3m \u0111au,&#8230; gi\u00fap b\u1ea1n \u0111\u00fat k\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng<a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\"> insight<\/a> qu\u00fd gi\u00e1.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: McDonald\u2019s l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi nh\u01b0ng khi \u0111\u1ebfn Vi\u1ec7t Nam l\u1ea1i kh\u00f4ng th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i. L\u00fd do m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i n\u00e0y l\u00e0 vi\u1ec7c ch\u01b0a nghi\u00ean c\u1ee9u s\u00e2u th\u1ecb hi\u1ebfu, nhu c\u1ea7u c\u0169ng nh\u01b0 kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_3239\" aria-describedby=\"caption-attachment-3239\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3239\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/mcdonalds-and-burger-king-suffer-distress-for-local-street-vendors.jpg\" alt=\"McDonald kh\u00f4ng th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam\" width=\"850\" height=\"563\" \/><figcaption id=\"caption-attachment-3239\" class=\"wp-caption-text\">McDonald kh\u00f4ng th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_3_Tao_nen_su_khac_biet_tren_thi_truong\"><\/span><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: T\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua h\u00e0ng n\u00f3i chung th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng th\u1ee9 m\u1edbi l\u1ea1. Ch\u00ednh v\u00ec v\u1eady k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m r\u1ea5t c\u1ea7n \u0111\u1ea7u t\u01b0 ch\u1ea5t x\u00e1m cho s\u1ef1 s\u00e1ng t\u1ea1o. V\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1edbi nhan nh\u1ea3n nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u1ef1 nhau th\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 doanh nghi\u1ec7p mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb \u0111\u1ecbnh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb. M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb m\u1ed9t big idea \u0111\u1ed9c \u0111\u00e1o.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>Gi\u1eefa h\u00e0ng ng\u00e0n chi\u1ebfn d\u1ecbch marketing cho s\u1ea3n ph\u1ea9m, b\u1ea1n th\u00e0nh c\u00f4ng khi d\u00e1m kh\u00e1c bi\u1ec7t.\u00a0<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: \u0110i\u1ec7n m\u00e1y xanh \u0111\u00e3 s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n nh\u01b0ng t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan truy\u1ec1n r\u1ea5t t\u1ed1t. Th\u1eadm ch\u00ed th\u00f4ng \u0111i\u1ec7p \u201c B\u1ea1n mu\u1ed1n mua TV, b\u1ea1n mu\u1ed1n mua t\u1ee7 l\u1ea1nh \u0111\u1ebfn \u0111i\u1ec7n m\u00e1y xanh\u201d c\u00f2n ghim v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn \u0111i\u1ec7n m\u00e1y xanh \u0111\u1ea7u ti\u00ean khi mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i\u1ec7n m\u00e1y n\u00e0o \u0111\u00f3.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IvykdsPU_G0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>M\u1ed9t chi\u1ebfn d\u1ecbch marketing s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, khi nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3 ng\u01b0\u1eddi\u00a0 ti\u00eau d\u00f9ng nh\u1edb ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/i><\/b><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_4_Muc_tieu_doanh_thu_va_du_kien_ngan_sach\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 4: M\u1ee5c ti\u00eau doanh thu v\u00e0 d\u1ef1 ki\u1ebfn ng\u00e2n s\u00e1ch\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Suy cho c\u00f9ng, m\u1ecdi k\u1ebf ho\u1ea1ch marketing s\u1ea3n ph\u1ea9m \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng doanh thu. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c doanh thu mong mu\u1ed1n sau m\u1ed9t chi\u1ebfn d\u1ecbch marketing cho s\u1ea3n ph\u1ea9m th\u00ec s\u1ef1 th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y \u0111\u1eb7t ra m\u1ee5c ti\u00eau doanh thu khi l\u1eadp k\u1ebf ho\u1ea1ch marketing. Doanh nghi\u1ec7p s\u1ebd thu \u0111\u01b0\u1ee3c bao nhi\u00eau sau 1 th\u00e1ng, 3 th\u00e1ng, 6 th\u00e1ng hay m\u1ed9t n\u0103m th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3 m\u1ee5c ti\u00eau doanh thu s\u1ebd l\u00e0 c\u0103n c\u1ee9 gi\u00fap c\u00e1c marketer x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c ng\u00e2n s\u00e1ch \u01b0\u1edbc t\u00ednh c\u1ea7n chi ra cho c\u00e1c chi\u1ebfn d\u1ecbch marketing.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_5_Xac_dinh_chien_luoc_trong_ke_hoach_marketing_cho_san_pham\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 tr\u00ean, marketer c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p l\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO &#8211; t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eb7ng s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed tr\u01b0\u1edbc khi ra m\u1eaft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o ra nh\u1eefng n\u1ed9i dung \u00fd ngh\u0129a, c\u00f3 th\u1ec3 chia s\u1ebb\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o h\u1ec7 th\u1ed1ng khuy\u1ebfn ngh\u1ecb ( truy\u1ec1n mi\u1ec7ng)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb l\u1ea1i (remarketing)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR s\u1ea3n ph\u1ea9m b\u1edfi c\u00e1c KOL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb b\u1eb1ng th\u01b0 \u0111i\u1ec7n t\u1eed, telesale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Tiktok\u2026.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_6_Cac_hoat_dong_tiep_thi_va_KPIs\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 6: C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 KPIs\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 cho chi\u1ebfn d\u1ecbch, b\u1ea3ng k\u1ebf ho\u1ea1ch marketing c\u1ea7n li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1ebd di\u1ec5n ra. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00ean \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 chi ti\u1ebft v\u00e0 r\u00f5 r\u00e0ng. T\u1eeb \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung, \u0111\u1ebfn c\u00e1ch th\u1ee9c c\u0169ng nh\u01b0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch c\u0169ng n\u00ean \u0111\u1eb7t ra nh\u1eefng ch\u1ec9 s\u1ed1 KPIs d\u1ef1 t\u00ednh \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 c\u00e1c marketer x\u00e2y d\u1ef1ng l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Tuy nhi\u00ean 6 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i tr\u00ean \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch.\u00a0<\/span><span style=\"font-weight: 400;\">Ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u00fang v\u00e0 \u0111\u1ee7 6 y\u1ebfu t\u1ed1 \u0111\u01a1n gi\u1ea3n n\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 ch\u1ea1m m\u1ed9t tay v\u00e0o ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c03fcef3310084070610' value='6a3c03fcef3310084070610'><input type='hidden' id='bg-show-more-text-6a3c03fcef3310084070610' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c03fcef3310084070610' value='Show Less'><a id='bg-showmore-action-6a3c03fcef3310084070610' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c03fcef3310084070610' >\n<ol>\n<li><a href=\"https:\/\/www.cyberclick.net\/numericalblogen\/10-marketing-strategies-for-your-product-launch\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/www.cyberclick.net\/numericalblogen\/10-marketing-strategies-for-your-product-launch<\/span><\/a><\/li>\n<li><a href=\"http:\/\/blog.linktexting.com\/successful-product-marketing-plan\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">http:\/\/blog.linktexting.com\/successful-product-marketing-plan\/<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 t\u1eebng l\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i? K\u1ebf ho\u1ea1ch \u0111\u00f3 c\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 kh\u00f4ng? B\u1ea1n c\u00f3 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n b\u1ea3ng k\u1ebf ho\u1ea1ch? \u0110\u1eebng b\u1ecf qua 6 y\u1ebfu t\u1ed1 \u201cv\u00e0ng\u201d v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u01b0\u1ee3c chia [&#8230;]\n","protected":false},"author":13,"featured_media":3240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[73],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-plan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3240"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}