{"id":3230,"date":"2021-12-20T10:23:02","date_gmt":"2021-12-20T03:23:02","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3230"},"modified":"2021-12-20T10:23:02","modified_gmt":"2021-12-20T03:23:02","slug":"quy-trinh-marketing-can-ban","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/","title":{"rendered":"\u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a quy tr\u00ecnh marketing c\u0103n b\u1ea3n\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L\u00e0m sao \u0111\u1ec3 marketing th\u00e0nh c\u00f4ng cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p? N\u1ebfu b\u1ea1n n\u1eafm r\u00f5 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n v\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a quy tr\u00ecnh marketing c\u0103n b\u1ea3n th\u00ec m\u1ecdi chuy\u1ec7n s\u1ebd tr\u1edf l\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n bao gi\u1edd h\u1ebft.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#Quy_trinh_marketing_can_ban_la_gi\" >Quy tr\u00ecnh marketing c\u0103n b\u1ea3n l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#5_buoc_thuc_hien_quy_trinh_marketing_can_ban\" >5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n quy tr\u00ecnh marketing c\u0103n b\u1ea3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#1_Nghien_cuu_va_tim_hieu_nhu_cau_khach_hang_thi_truong\" >1. Nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#2_Thiet_lap_mot_chien_luoc_marketing\" >2. Thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#Lap_ke_hoach_marketing_cu_the\" >L\u1eadp k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#Thuc_thi\" >Th\u1ef1c thi\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#Danh_gia_ket_qua\" >\u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#Dau_la_diem_mau_chot_cua_quy_trinh_marketing_can_ban\" >\u0110\u00e2u l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a quy tr\u00ecnh marketing c\u0103n b\u1ea3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-marketing-can-ban\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quy_trinh_marketing_can_ban_la_gi\"><\/span><span style=\"color: #017ab7;\">Quy tr\u00ecnh marketing c\u0103n b\u1ea3n l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c nhau cho c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. V\u00e0 ch\u00ednh nh\u1eefng s\u1ef1 c\u1ea1nh tranh \u0111\u00f3 \u0111\u00e3 khi\u1ebfn marketing tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn g\u1ea7n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n, th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 th\u00f4i th\u00fac h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh marketing c\u0103n b\u1ea3n bao g\u1ed3m c\u00e1c b\u01b0\u1edbc m\u00e0 m\u1ed7i m\u1ed9t marketer khi tri\u1ec3n khai m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec1u ph\u1ea3i th\u1ef1c hi\u1ec7n. N\u1eafm r\u00f5 quy tr\u00ecnh marketing c\u0103n b\u1ea3n gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c v\u00e0 th\u00e0nh c\u00f4ng khi ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing l\u00e0 m\u1ed9t v\u0169 kh\u00ed quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p v\u00e0 vi\u1ec7c hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 v\u1eadn h\u00e0nh \u201cv\u0169 kh\u00ed \u201c n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng th\u00eam s\u1ee9c m\u1ea1nh v\u00e0 th\u00e0nh c\u00f4ng. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_buoc_thuc_hien_quy_trinh_marketing_can_ban\"><\/span><span style=\"color: #017ab7;\">5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n quy tr\u00ecnh marketing c\u0103n b\u1ea3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Nghien_cuu_va_tim_hieu_nhu_cau_khach_hang_thi_truong\"><\/span><span style=\"color: #017ab7;\">1. Nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh \u0111\u00e3 nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>N\u1ebfu kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00ec doanh nghi\u1ec7p s\u1ebd kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ch\u00eca kh\u00f3a c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng.<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch th\u1ecb tr\u01b0\u1eddng \u0111ang v\u1eadn h\u00e0nh. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p hay nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_3231\" aria-describedby=\"caption-attachment-3231\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3231\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/1583221531_iStock_490609193.jpg\" alt=\"Kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec v\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd?\u00a0\" width=\"1200\" height=\"960\" \/><figcaption id=\"caption-attachment-3231\" class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec v\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Khi nghi\u00ean c\u1ee9u v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n c\u00e1i g\u00ec v\u00e0 li\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a h\u1ecd hay kh\u00f4ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u n\u00e0y c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd t\u00ecm ra c\u00e1ch \u0111\u1ec3 khi\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u01b0u vi\u1ec7t h\u01a1n v\u00e0 h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Thiet_lap_mot_chien_luoc_marketing\"><\/span><span style=\"color: #017ab7;\">2. Thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, marketer s\u1ebd thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u00e3 thu th\u1eadp. T\u1eeb l\u1ee3i th\u1ebf c\u1ea1nh tranh cho \u0111\u1ebfn ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 marketer thi\u1ebft l\u1eadp l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ee5c ti\u00eau c\u1ee7a Warby Parker l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u00ecnh \u1ea3nh nh\u00e2n v\u0103n trong m\u1eaft c\u00f4ng ch\u00fang. Ch\u00ednh v\u00ec v\u1eady Warby Parker \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eb7ng qu\u00e0:\u00a0 m\u1ed7i c\u1eb7p k\u00ednh \u0111\u01b0\u1ee3c b\u00e1n ra \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ed9t tr\u1ebb em kh\u00f3 kh\u0103n \u0111\u01b0\u1ee3c t\u1eb7ng m\u1ed9t c\u1eb7p k\u00ednh. M\u1eb7c d\u00f9 \u0111\u00e2y ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n nh\u01b0ng gi\u00fap Warby Parker nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9ng t\u00ecnh v\u00e0 y\u00eau th\u00edch c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, n\u00e2ng cao s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u (brand love).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u01a1n th\u1ebf, trong th\u1eddi \u0111i\u1ec3m d\u1ecbch Covid19, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 c\u1eadp nh\u1eadt th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y, v\u1edbi m\u1ed7i c\u1eb7p k\u00ednh \u0111\u01b0\u1ee3c b\u00e1n ra, m\u1ed9t ph\u1ea7n \u0111\u1ed3 b\u1ea3o h\u1ed9 y t\u1ebf s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing linh ho\u1ea1t v\u00e0 v\u00f4 c\u00f9ng th\u00f4ng minh c\u1ee7a Warby Parker.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_3232\" aria-describedby=\"caption-attachment-3232\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3232\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/unnamed-1.png\" alt=\"M\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u00f4 c\u00f9ng nh\u00e2n v\u0103n c\u1ee7a Warby Parker\" width=\"512\" height=\"325\" \/><figcaption id=\"caption-attachment-3232\" class=\"wp-caption-text\">M\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u00f4 c\u00f9ng nh\u00e2n v\u0103n c\u1ee7a Warby Parker<i style=\"color: #555555; font-size: 14.4px;\"><span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/i><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Lap_ke_hoach_marketing_cu_the\"><\/span><span style=\"color: #017ab7;\">L\u1eadp k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi doanh nghi\u1ec7p \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p. B\u01b0\u1edbc ti\u1ebfp theo trong quy tr\u00ecnh marketing c\u0103n b\u1ea3n l\u00e0 <a href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/\">l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch marketing<\/a> c\u1ee5 th\u1ec3. C\u00e1c marketer s\u1ebd ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ng\u00e2n s\u00e1ch, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u1eddi \u0111i\u1ec3m tung ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fac n\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec v\u00e0 vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ebd gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3 s\u1eed trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a, doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m mang t\u00ednh v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n cho kh\u00e1ch h\u00e0ng s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i \u0111\u00f3.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thuc_thi\"><\/span><span style=\"color: #017ab7;\">Th\u1ef1c thi\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c v\u1ea1ch ra tr\u01b0\u1edbc \u0111\u00f3. Vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch marketing c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 s\u1ef1 c\u1ea3i ti\u1ebfn, \u0111i\u1ec1u ch\u1ec9nh. M\u1eb7c d\u00f9 \u0111\u00e3 nghi\u00ean c\u1ee9u k\u1ef9 s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng nh\u01b0ng doanh nghi\u1ec7p n\u00ean m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn h\u01a1n n\u1eefa \u0111\u1ec3 t\u1ea1o ra s\u1ef1 thu h\u00fat v\u00e0 m\u1edbi m\u1ebb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Coca- cola \u0111\u00e3 th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb m\u1edbi v\u1edbi 200.000 \u0111\u00e1nh gi\u00e1 t\u1ed1t. Coca-Cola \u0111\u00e3 tin v\u00e0o s\u1ed1 li\u1ec7u th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb m\u1edbi m\u00e0 \u0111\u1ed9i ng\u0169 marketing th\u1ef1c hi\u1ec7n. H\u1ecd cho r\u1eb1ng New Coke s\u1ebd t\u1ea1o ra \u201cl\u1ecbch s\u1eed\u201d m\u1edbi trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng.\u00a0 Tuy nhi\u00ean khi tung ra s\u1ea3n ph\u1ea9m New coke, doanh s\u1ed1 c\u1ee7a Coca-cola th\u1ea5p k\u1ef7 l\u1ee5c v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn d\u1ecbch marketing th\u1ea5t b\u1ea1i nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nguy\u00ean nh\u00e2n b\u1edfi c\u00e1c marketer ch\u1ec9 quan t\u00e2m \u0111\u1ebfn c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb m\u1edbi ch\u1ee9 ch\u01b0a \u0111i\u1ec1u tra s\u00e2u v\u1ec1 vi\u1ec7c li\u1ec7u h\u1ecd c\u00f3 s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00f3 thay cho m\u1ed9t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng hay kh\u00f4ng.<\/span><\/p>\n<figure id=\"attachment_3233\" aria-describedby=\"caption-attachment-3233\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3233\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/New-Coke-A-Failure-In-Market-Research-1000x600-1.jpg\" alt=\"S\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Coca-cola kh\u00f4ng \u0111em l\u1ea1i th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i\" width=\"1000\" height=\"600\" \/><figcaption id=\"caption-attachment-3233\" class=\"wp-caption-text\">S\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Coca-cola kh\u00f4ng \u0111em l\u1ea1i th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Danh_gia_ket_qua\"><\/span><span style=\"color: #017ab7;\">\u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p tung ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ch\u1edd \u0111\u1ee3i ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean doanh nghi\u1ec7p n\u00ean chu\u1ea9n b\u1ecb tinh th\u1ea7n tr\u01b0\u1edbc nh\u1eefng ph\u1ea3n \u1ee9ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng b\u1edfi kh\u00f4ng ai n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng t\u1eeb marketing mang l\u1ea1i. V\u00e0 cho d\u00f9 l\u00e0 c\u00e1c ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c, doanh nghi\u1ec7p c\u0169ng c\u1ea7n nh\u00ecn nh\u1eadn l\u1ea1i v\u00e0 ph\u00e2n t\u00edch, c\u1ea3i ti\u1ebfn cho k\u1ebf ho\u1ea1ch marketing sau n\u00e0y.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dau_la_diem_mau_chot_cua_quy_trinh_marketing_can_ban\"><\/span><span style=\"color: #017ab7;\">\u0110\u00e2u l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a quy tr\u00ecnh marketing c\u0103n b\u1ea3n?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o theo nhi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau. Tuy nhi\u00ean, v\u1edbi 5 b\u01b0\u1edbc c\u1ed1t l\u00f5i trong quy tr\u00ecnh marketing c\u0103n b\u1ea3n l\u00e0 kim ch\u1ec9 nam m\u00e0 m\u1ed7i m\u1ed9t marketer c\u1ea7n b\u00e1m v\u00e0o khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c. V\u1ec1 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a quy tr\u00ecnh marketing, ch\u1eafc ch\u1eafn ch\u00ednh l\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho s\u1ea3n ph\u1ea9m. C\u00e1c marketer kh\u00f4ng ch\u1ec9 ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh tr\u00fang th\u1ecb hi\u1ebfu \u0111\u00f3.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing kh\u00f4ng h\u1ec1 kh\u00f3 n\u1ebfu doanh nghi\u1ec7p n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c quy tr\u00ecnh marketing c\u0103n b\u1ea3n. Quy tr\u00ecnh marketing c\u0103n b\u1ea3n l\u00e0 g\u1ed1c r\u1ec5 cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a marketing b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o. H\u00e3y n\u1eafm b\u1eaft, hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh nh\u1eefng g\u00ec c\u1ee7a ri\u00eang m\u00ecnh. \u0110\u00f3 m\u1edbi l\u00e0 marketing th\u00e0nh c\u00f4ng.\u00a0\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c03b715d645085388165' value='6a3c03b715d645085388165'><input type='hidden' id='bg-show-more-text-6a3c03b715d645085388165' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c03b715d645085388165' value='Show Less'><a id='bg-showmore-action-6a3c03b715d645085388165' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c03b715d645085388165' >\n<ol>\n<li><a href=\"https:\/\/www.businessstudynotes.com\/marketing\/principle-of-marketing\/marketing-process\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/www.businessstudynotes.com\/marketing\/principle-of-marketing\/marketing-process\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400\"> \u0110\u1ecbnh ngh\u0129a:<\/span><a href=\"https:\/\/www.business.qld.gov.au\/running-business\/marketing-sales\/marketing-promotion\/marketing-basics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> https:\/\/www.business.qld.gov.au\/running-business\/marketing-sales\/marketing-promotion\/marketing-basic<\/span><\/a><span style=\"font-weight: 400\">s<\/span><\/li>\n<li><a href=\"https:\/\/en.hocmarketing.org\/basic-marketing\/the-marketing-process-5-stages-from-planning-to-execution\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/en.hocmarketing.org\/basic-marketing\/the-marketing-process-5-stages-from-planning-to-executi<\/span><\/a><span style=\"font-weight: 400\">on<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0m sao \u0111\u1ec3 marketing th\u00e0nh c\u00f4ng cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p? N\u1ebfu b\u1ea1n n\u1eafm r\u00f5 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n v\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a quy tr\u00ecnh marketing c\u0103n b\u1ea3n th\u00ec m\u1ecdi chuy\u1ec7n s\u1ebd tr\u1edf l\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n bao gi\u1edd h\u1ebft.\u00a0 Quy tr\u00ecnh marketing c\u0103n b\u1ea3n l\u00e0 g\u00ec? Khi kh\u00e1ch h\u00e0ng [&#8230;]\n","protected":false},"author":13,"featured_media":3234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[73],"class_list":["post-3230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-plan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3230"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3234"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}