{"id":3221,"date":"2021-12-20T09:35:39","date_gmt":"2021-12-20T02:35:39","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3221"},"modified":"2021-12-20T09:35:39","modified_gmt":"2021-12-20T02:35:39","slug":"gap-analysis","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/gap-analysis\/","title":{"rendered":"Gap analysis: c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra v\u1ea5n \u0111\u1ec1"},"content":{"rendered":"<p>Khi doanh nghi\u1ec7p nh\u1eadn th\u1ea5y \u201ckho\u1ea3ng tr\u1ed1ng\u201d gi\u1eefa m\u1ee5c ti\u00eau \u0111\u1eb7t ra v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf th\u00ec ch\u00ednh l\u00e0 l\u00fac n\u00ean s\u1eed d\u1ee5ng ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t (gap analysis).<\/p>\n<p><span style=\"color: #017ab7;\"><strong><em>C\u00f3 th\u1ec3 n\u00f3i gap analysis l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng nh\u1eb1m l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 k\u00e9o g\u1ea7n kho\u1ea3ng c\u00e1ch.\u00a0<\/em><\/strong><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Gap_analysis_la_gi\" >Gap analysis l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Vi_sao_doanh_nghiep_can_thuc_hien_gap_analysis\" >V\u00ec sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n gap analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Khi_nao_can_thuc_hien_phan_tich_khoang_trong_hieu_suat\" >Khi n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Thuc_hien_gap_analysis_trong_marketing_nhu_the_nao\" >Th\u1ef1c hi\u1ec7n gap analysis trong marketing nh\u01b0 th\u1ebf n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Buoc_1_Phan_tich_tinh_huong_thuc_tai_cua_doanh_nghiep\" >B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Buoc_2_Xac_dinh_muc_tieu_tuong_lai_ly_tuong\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai l\u00fd t\u01b0\u1edfng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Buoc_3_Tim_ra_giai_phap_thu_hep_khoang_cach_giua_hien_tai_va_tuong_lai\" >B\u01b0\u1edbc 3: T\u00ecm ra gi\u1ea3i ph\u00e1p thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Buoc_4_Thuc_hien_ke_hoach_thu_hep_khoang_cach\" >B\u01b0\u1edbc 4: Th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch thu h\u1eb9p kho\u1ea3ng c\u00e1ch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/gap-analysis\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gap_analysis_la_gi\"><\/span><span style=\"color: #017ab7;\">Gap analysis l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n \u0111i l\u00ean c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea3n th\u00e2n doanh nghi\u1ec7p \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o, c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01b0\u1edbng t\u1edbi l\u00e0 g\u00ec? Gi\u1eefa tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u1ec1 ra c\u00f3 m\u1ed9t kho\u1ea3ng c\u00e1ch nh\u1ea5t \u0111\u1ecbnh. V\u1eady l\u00e0m sao \u0111\u1ec3 k\u00e9o g\u1ea7n l\u1ea1i kho\u1ea3ng c\u00e1ch \u0111\u00f3?\u00a0<\/span><\/p>\n<figure id=\"attachment_3222\" aria-describedby=\"caption-attachment-3222\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3222\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/goal_gap_analysis_chart_sample_of_ppt_Slide01.jpg\" alt=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o g\u1ea7n kho\u1ea3ng c\u00e1ch gi\u1eefa hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai mong mu\u1ed1n?\" width=\"960\" height=\"720\" \/><figcaption id=\"caption-attachment-3222\" class=\"wp-caption-text\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o g\u1ea7n kho\u1ea3ng c\u00e1ch gi\u1eefa hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai mong mu\u1ed1n?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 gap analysis (ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t). Gap analysis l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t b\u1eb1ng c\u00e1ch so s\u00e1nh tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec1 ra. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3i ph\u00e1p \u0111\u1ec3 n\u00e2ng cao ti\u1ebfn \u0111\u1ed9 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_sao_doanh_nghiep_can_thuc_hien_gap_analysis\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">V\u00ec sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n gap analysis?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t li\u1ec7u c\u00f3 quan tr\u1ecdng hay kh\u00f4ng? Th\u1ef1c t\u1ebf m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng \u0111\u1eb7t ra trong t\u01b0\u01a1ng lai. Tuy nhi\u00ean k\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4i khi kh\u00f4ng nh\u01b0 nh\u1eefng g\u00ec doanh nghi\u1ec7p mong mu\u1ed1n. L\u00fac n\u00e0y, th\u1ef1c hi\u1ec7n gap analysis l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u201cb\u1ea5t ng\u1edd\u201d cho doanh nghi\u1ec7p:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t gi\u00fap doanh nghi\u1ec7p th\u1ea5y r\u00f5 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i, c\u0169ng nh\u01b0 \u01b0\u1edbc l\u01b0\u1ee3ng s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c mong mu\u1ed1n. Khi \u0111\u00f3, doanh nghi\u1ec7p nh\u1eadn \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 k\u00e9o g\u1ea7n kho\u1ea3ng c\u00e1ch \u0111\u00f3.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Xem x\u00e9t l\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng c\u01a1 h\u1ed9i t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi. T\u00ecm ra nguy\u00ean nh\u00e2n khi\u1ebfn s\u1ea3n ph\u1ea9m kh\u00f4ng b\u00e1n ch\u1ea1y, thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhi\u1ec1u h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ecm hi\u1ec3u xem li\u1ec7u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 y\u00eau c\u1ea7u c\u1ee7a k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc \u0111\u00f3 hay kh\u00f4ng? T\u00ecm ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 nh\u1eefng b\u1ea5t c\u1eadp \u0111\u1ec3 nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft. V\u00ed d\u1ee5 nh\u01b0 do quy tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p hay do c\u00e1c nguy\u00ean nh\u00e2n ch\u01b0 chi ph\u00ed nguy\u00ean li\u1ec7u, c\u1ea1nh tranh b\u1ea5t ng\u1edd\u2026\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1edbi m\u1ed9t ph\u00e2n t\u00edch chi ti\u1ebft, c\u1ee5 th\u1ec3, v\u00e0 r\u00f5 r\u00e0ng, doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c c\u1ea7n \u01b0u ti\u00ean c\u00e1i g\u00ec v\u00e0 c\u1ea7n t\u1eadp trung v\u00e0o \u0111\u00e2u \u0111\u1ec1 tri\u1ec3n khai c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea1i sao h\u1ecd kh\u00f4ng ph\u00e1t huy \u0111\u01b0\u1ee3c h\u1ebft ti\u1ec1m n\u0103ng \u0111\u00f3. Ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t gi\u00fap khai th\u00e1c nhi\u1ec1u ti\u1ec1m n\u0103ng, n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p h\u01a1n b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd n\u00e0o.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Khi_nao_can_thuc_hien_phan_tich_khoang_trong_hieu_suat\"><\/span><span style=\"color: #017ab7;\">Khi n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t b\u1ea5t c\u1ee9 khi n\u00e0o. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn m\u1ed9t th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gap analysis c\u00f3 th\u1ec3 l\u00e0 c\u00e1nh tay ph\u1ea3i \u0111\u1eafc l\u1ef1c gi\u00fap ho\u1ea1ch \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ch\u1ec9 ra trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady khi n\u00e0o \u0111\u01b0\u1ee3c cho l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p?<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>Khi doanh nghi\u1ec7p nh\u1eadn th\u1ea5y hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u00fang nh\u01b0 d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u th\u00ec gap analysis l\u00e0 ph\u00e2n t\u00edch c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u00e2y ra.\u00a0<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c t\u00ecnh hu\u1ed1ng sau: khi doanh nghi\u1ec7p c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m m\u1edbi; ph\u00e2n t\u00edch n\u0103ng su\u1ea5t doanh di\u1ec7p; ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t sales&#8217; \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m hay c\u00e1 nh\u00e2n.\u00a0<\/span><\/p>\n<figure id=\"attachment_3223\" aria-describedby=\"caption-attachment-3223\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3223\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/cach-viet-ielts-writing-task-2-problem-solution.jpg\" alt=\"Gap analysis l\u00e0 gi\u1ea3i ph\u00e1p t\u00ecm ra nguy\u00ean nh\u00e2n m\u00e0 doanh nghi\u1ec7p c\u1ea7n\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-3223\" class=\"wp-caption-text\">Gap analysis l\u00e0 gi\u1ea3i ph\u00e1p t\u00ecm ra nguy\u00ean nh\u00e2n m\u00e0 doanh nghi\u1ec7p c\u1ea7n<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Thuc_hien_gap_analysis_trong_marketing_nhu_the_nao\"><\/span><span style=\"color: #017ab7;\">Th\u1ef1c hi\u1ec7n gap analysis trong marketing nh\u01b0 th\u1ebf n\u00e0o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Phan_tich_tinh_huong_thuc_tai_cua_doanh_nghiep\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, gap analysis \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi m\u1ee5c ti\u00eau \u0111\u1ec1 ra kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a ph\u00e2n t\u00edch n\u00e0y l\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1. Tr\u01b0\u1edbc ti\u00ean, h\u00e3y so s\u00e1nh th\u00e0nh qu\u1ea3 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty so v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u. Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 l\u00fd do \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nguy\u00ean nh\u00e2n l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7u th\u00edch h\u1ee3p.\u00a0<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 nh\u01b0 doanh nghi\u1ec7p \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 tin d\u00f9ng. Tuy nhi\u00ean b\u1ed9 ph\u1eadn gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 gi\u1ea3i quy\u1ebft th\u1ea5u \u0111\u00e1o. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch v\u00ec sao x\u1ea3y ra t\u00ecnh tr\u1ea1ng n\u00e0y, v\u1ea5n \u0111\u1ec1 t\u1eeb s\u1ea3n ph\u1ea9m hay t\u1eeb nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?\u00a0<\/span><\/p>\n<figure id=\"attachment_3224\" aria-describedby=\"caption-attachment-3224\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3224\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/bigstock-A-salesman-in-doubt-can-not-fi-122627165.jpg\" alt=\"\u00a0\u00a0T\u00ecm ra nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i quy\u1ebft t\u00ecnh hu\u1ed1ng khi\u1ebfu n\u1ea1i t\u1eeb kh\u00e1ch h\u00e0ng\u00a0\" width=\"800\" height=\"485\" \/><figcaption id=\"caption-attachment-3224\" class=\"wp-caption-text\">T\u00ecm ra nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i quy\u1ebft t\u00ecnh hu\u1ed1ng khi\u1ebfu n\u1ea1i t\u1eeb kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_muc_tieu_tuong_lai_ly_tuong\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai l\u00fd t\u01b0\u1edfng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan \u0111\u1ec3 t\u00ecm ra c\u00e1ch x\u1eed l\u00fd th\u00edch h\u1ee3p. N\u1ebfu nh\u00e2n l\u1ef1c v\u00e0 t\u00e0i nguy\u00ean d\u1ed3i d\u00e0o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ec3 nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf th\u1ecb tr\u01b0\u1eddng hay c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00f3 ki\u1ec3m so\u00e1t, doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai h\u1ee3p l\u00fd.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>Vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau nh\u1eb1m t\u1ea1o \u0111\u1ed9ng l\u1ef1c ph\u1ea5n \u0111\u1ea5u, nh\u01b0ng n\u1ebfu m\u1ee5c ti\u00eau \u0111\u00f3 kh\u00f4ng kh\u1ea3 thi s\u1ebd g\u00e2y n\u00ean \u00e1p l\u1ef1c n\u1eb7ng n\u1ec1 cho c\u1ea3 b\u1ed9 m\u00e1y.\u00a0<\/i><\/b><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Tim_ra_giai_phap_thu_hep_khoang_cach_giua_hien_tai_va_tuong_lai\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 3: T\u00ecm ra gi\u1ea3i ph\u00e1p thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i, c\u0169ng nh\u01b0 c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng trong t\u01b0\u01a1ng lai, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 trong qu\u00e1 kh\u1ee9, v\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. H\u00e3y thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, r\u00e0nh m\u1ea1ch v\u00e0 c\u00f3 m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch McKinsey 7Ss\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/hedima.vn\/journey\/huong-dan-6-buoc-thuc-hien-phan-tich-swot\/\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch SWOT<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch PEST hay PESTEL<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u01a1 \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2536\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/swot.jpg\" alt=\"swot\" width=\"1200\" height=\"600\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Thuc_hien_ke_hoach_thu_hep_khoang_cach\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 4: Th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch thu h\u1eb9p kho\u1ea3ng c\u00e1ch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 v\u1ea1ch ra \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n. D\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c tr\u00ean, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 thay \u0111\u1ed5i \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh. Trong qu\u00e1 tr\u00ecnh th\u1ef1c thi, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u00edch h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gap analysis l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00e1c marketer \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng v\u00e0 m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n, t\u1eeb \u0111\u00f3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng nguy\u00ean nh\u00e2n g\u00e2y ra kho\u1ea3ng c\u00e1ch v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a2c9636b12ae6067549024' value='6a2c9636b12ae6067549024'><input type='hidden' id='bg-show-more-text-6a2c9636b12ae6067549024' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a2c9636b12ae6067549024' value='Show Less'><a id='bg-showmore-action-6a2c9636b12ae6067549024' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a2c9636b12ae6067549024' >\n<ol>\n<li><a href=\"https:\/\/www.lucidchart.com\/blog\/what-is-gap-analysis\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/www.lucidchart.com\/blog\/what-is-kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t-analysis<\/span><\/a><\/li>\n<li><a href=\"https:\/\/qsstudy.com\/business-studies\/strategic-planning-gap\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\"> https:\/\/qsstudy.com\/business-studies\/strategic-planning-kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.smartsheet.com\/gap-analysis-method-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.smartsheet.com\/kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t-analysis-method-example<\/span><\/a><span style=\"font-weight: 400\">s<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khi doanh nghi\u1ec7p nh\u1eadn th\u1ea5y \u201ckho\u1ea3ng tr\u1ed1ng\u201d gi\u1eefa m\u1ee5c ti\u00eau \u0111\u1eb7t ra v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf th\u00ec ch\u00ednh l\u00e0 l\u00fac n\u00ean s\u1eed d\u1ee5ng ph\u00e2n t\u00edch kho\u1ea3ng tr\u1ed1ng hi\u1ec7u su\u1ea5t (gap analysis). C\u00f3 th\u1ec3 n\u00f3i gap analysis l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng nh\u1eb1m l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 [&#8230;]\n","protected":false},"author":13,"featured_media":3225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34,93],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing","tag-phan-tich-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3221"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3225"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}