{"id":3212,"date":"2021-12-17T15:59:40","date_gmt":"2021-12-17T08:59:40","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3212"},"modified":"2021-12-17T15:59:40","modified_gmt":"2021-12-17T08:59:40","slug":"objective-and-key-result","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/objective-and-key-result\/","title":{"rendered":"Objective and key result: C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd quan tr\u1ecdng trong marketing\u00a0"},"content":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t hay nhi\u1ec1u <a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-pho-bien-trong-nganh-duoc\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> l\u00e0 c\u00e1ch gi\u00fap c\u00e1c marketer c\u00f3 m\u1ed9t khung \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3. Objective and key results (OKRs) s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c mong mu\u1ed1n.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#1_Objective_and_key_result_la_gi\" >1. Objective and key result l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#2_Vai_tro_cua_objective_and_key_result_trong_marketing\" >2. Vai tr\u00f2 c\u1ee7a objective and key result trong marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#21_Cai_thien_cac_muc_tieu_marketing\" >2.1. C\u1ea3i thi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#22_Nang_cao_su_tap_trung\" >2.2. N\u00e2ng cao s\u1ef1 t\u1eadp trung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#23_Tao_dong_luc_va_su_lien_ket_giua_marketer_va_quan_ly\" >2.3. T\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa marketer v\u00e0 qu\u1ea3n l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#24_Giup_marketer_co_trach_nhiem_trong_cong_viec\" >2.4. Gi\u00fap marketer c\u00f3 tr\u00e1ch nhi\u1ec7m trong c\u00f4ng vi\u1ec7c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#25_Thuc_day_su_doi_moi\" >2.5. Th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#3_Nhung_doanh_nghiep_to_chuc_noi_tieng_su_dung_OKRs\" >3. Nh\u1eefng doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c n\u1ed5i ti\u1ebfng s\u1eed d\u1ee5ng OKRs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#31_Google\" >3.1. Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#32_Amazon\" >3.2. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#33_Quy_Bill_and_Melinda_Gates\" >3.3. Qu\u1ef9 Bill and Melinda Gates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/objective-and-key-result\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Objective_and_key_result_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Objective and key result l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Objective and key result \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u00e0 OKRs, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c thi v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u00f3. Objective and key result bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Objective (m\u1ee5c ti\u00eau)<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\">:<\/span> B\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec? \u1ede \u0111\u00e2y, m\u1ed7i m\u1ed9t marketer khi ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u s\u1ebd ch\u1ec9 ra nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Key results (k\u1ebft qu\u1ea3)<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\">:<\/span> Nh\u1eefng \u0111i\u1ec1u b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec? L\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mong mu\u1ed1n trong chi\u1ebfn d\u1ecbch marketing. C\u00f3 th\u1ec3 l\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n, hay b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. K\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t hay nhi\u1ec1u m\u1ed1c m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Objective and key results c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi, b\u1eaft ngu\u1ed3n t\u1eeb MBO c\u1ee7a Peter Druker n\u0103m 1954. Cho \u0111\u1ebfn n\u0103m 1968, Andrew Grover \u0111\u00e3 ph\u00e1t tri\u1ec3n MBO th\u00e0nh OKRs nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft ng\u00e0y nay. C\u00f4ng c\u1ee5 OKRs gi\u00fap c\u00e1c marketer s\u1eafp x\u1ebfp \u0111\u01b0\u1ee3c th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u1ee7a c\u00f4ng vi\u1ec7c, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 n\u1ed7 l\u1ef1c h\u1ecd b\u1ecf ra. Objective and key result c\u00f2n gi\u00fap doanh nghi\u1ec7p thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 ra v\u1edbi c\u00e1ch th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c.\u00a0<\/span><\/p>\n<figure id=\"attachment_3213\" aria-describedby=\"caption-attachment-3213\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3213\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/History-of-OKR.jpeg\" alt=\"OKRs \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc \u0111\u00f3\u00a0\" width=\"800\" height=\"450\" \/><figcaption id=\"caption-attachment-3213\" class=\"wp-caption-text\">OKR \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc \u0111\u00f3<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Vai_tro_cua_objective_and_key_result_trong_marketing\"><\/span><span style=\"color: #017ab7;\">2. Vai tr\u00f2 c\u1ee7a objective and key result trong marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Cai_thien_cac_muc_tieu_marketing\"><\/span><span style=\"color: #017ab7;\">2.1. C\u1ea3i thi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Objective and key result gi\u00fap marketer qu\u1ea3n l\u00fd v\u00e0 s\u1eafp x\u1ebfp \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh theo tr\u00ecnh t\u1ef1 c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd mong mu\u1ed1n \u0111\u00e3 \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Objective and key result c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1eeb c\u1ea5p qu\u1ea3n l\u00fd, cho \u0111\u1ebfn c\u00e1 nh\u00e2n m\u1ed7i nh\u00e2n vi\u00ean. C\u00f3 th\u1ec3 c\u00e1c OKRs kh\u00f4ng gi\u1ed1ng nhau nh\u01b0ng k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Nang_cao_su_tap_trung\"><\/span><span style=\"color: #017ab7;\">2.2. N\u00e2ng cao s\u1ef1 t\u1eadp trung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng Objective and key result, marketer x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd mong mu\u1ed1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0a ra. Khi t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00e1c marketer c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 d\u00e0nh th\u1eddi gian t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c ch\u00ednh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra vi\u1ec7c n\u00e2ng cao s\u1ef1 t\u1eadp trung c\u1ee7a c\u00e1c marketer v\u00e0 gi\u1ea3m b\u1edbt th\u1eddi gian d\u00e0nh cho nh\u1eefng c\u00f4ng vi\u1ec7c kh\u1ea9n c\u1ea5p nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 quan tr\u1ecdng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Tao_dong_luc_va_su_lien_ket_giua_marketer_va_quan_ly\"><\/span><span style=\"color: #017ab7;\">2.3. T\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa marketer v\u00e0 qu\u1ea3n l\u00fd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Objective and key result l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng. Gi\u00fap c\u00e1c marketer v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c, t\u1ea1o \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c. Khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau v\u00e0 s\u1ef1 ch\u00fa \u00fd, h\u1ecd s\u1ebd g\u1eafn b\u00f3 v\u1edbi nhau h\u01a1n. C\u00f3 th\u1ec3 n\u00f3i OKRs \u0111\u00e3 gi\u00fap truy\u1ec1n t\u1ea3i b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi th\u1ea5u hi\u1ec3u nhau h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bill Gates t\u1eebng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng OKRs c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn phong c\u00e1ch qu\u1ea3n l\u00fd c\u1ee7a \u00f4ng v\u00e0 \u00f4ng c\u0169ng \u0111\u1ec1 xu\u1ea5t c\u00f4ng c\u1ee5 n\u00e0y cho b\u1ea5t k\u1ef3 ai mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd gi\u1ecfi.\u00a0<\/span><\/p>\n<figure id=\"attachment_3214\" aria-describedby=\"caption-attachment-3214\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3214\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/72944804-56a6fa333df78cf772913cd3-scaled.jpg\" alt=\"OKRs \u0111\u00e3 gi\u00fap Microsoft ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n\" width=\"2048\" height=\"1406\" \/><figcaption id=\"caption-attachment-3214\" class=\"wp-caption-text\">OKRs \u0111\u00e3 gi\u00fap Microsoft ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"24_Giup_marketer_co_trach_nhiem_trong_cong_viec\"><\/span><span style=\"color: #017ab7;\">2.4. Gi\u00fap marketer c\u00f3 tr\u00e1ch nhi\u1ec7m trong c\u00f4ng vi\u1ec7c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi c\u00e1c marketer tham gia v\u00e0o thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau th\u00f4ng qua OKRs, h\u1ecd s\u1ebd cam k\u1ebft v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c theo \u0111\u00fang cam k\u1ebft. M\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1ef1 n\u00e2ng cao tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi c\u00f3 s\u1ef1 \u0111\u1ed9ng vi\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_Thuc_day_su_doi_moi\"><\/span><span style=\"color: #017ab7;\">2.5. Th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Objective and key result th\u00f4i th\u00fac nh\u00e2n vi\u00ean s\u00e1ng t\u1ea1o h\u01a1n, \u0111\u1ed5i m\u1edbi h\u01a1n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. H\u1ecd s\u1ebd suy ngh\u0129 th\u1ea5u \u0111\u00e1o h\u01a1n v\u1ec1 m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3. Tuy nhi\u00ean m\u1ed7i nh\u00e2n vi\u00ean kh\u00f4ng n\u00ean qu\u00e1 \u0111\u1eafm ch\u00ecm v\u00e0o vi\u1ec7c ph\u1ea3i \u0111\u1ea1t th\u00e0nh t\u00edch 100%. Khi c\u1ed1 g\u1eafng h\u1ebft kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh th\u00ec cho d\u00f9 c\u00f3 \u0111\u1ea1t 80% k\u1ebft qu\u1ea3 c\u0169ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Nhung_doanh_nghiep_to_chuc_noi_tieng_su_dung_OKRs\"><\/span><span style=\"color: #017ab7;\">3. Nh\u1eefng doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c n\u1ed5i ti\u1ebfng s\u1eed d\u1ee5ng OKRs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Google\"><\/span><span style=\"color: #017ab7;\">3.1. Google<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng. Trong n\u0103m 1999, sau khi \u00e1p d\u1ee5ng OKRs, s\u1ef1 ph\u00e1t tri\u1ec3n \u201c th\u1ea7n t\u1ed1c\u201d c\u1ee7a Google t\u1eeb 40 nh\u00e2n vi\u00ean \u0111\u1ebfn 60.000 ng\u01b0\u1eddi nh\u01b0 hi\u1ec7n nay.\u00a0<\/span><\/p>\n<figure id=\"attachment_3215\" aria-describedby=\"caption-attachment-3215\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3215\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/googleOKRquote.png\" alt=\"Google \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng OKRs\" width=\"1920\" height=\"1080\" \/><figcaption id=\"caption-attachment-3215\" class=\"wp-caption-text\">Google \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng OKRs<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"32_Amazon\"><\/span><span style=\"color: #017ab7;\">3.2. Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon s\u1eed d\u1ee5ng OKRs \u0111\u1ec3 c\u1ea5u tr\u00fac c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. CEO c\u1ee7a Amazon l\u00e0 Jeff Bezos \u0111\u00e3 t\u1eebng n\u00f3i \u201c M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ty l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi\u201d. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau gi\u00fap vi\u1ec7c mua b\u00e1n tr\u00ean Amazon tr\u1edf l\u00ean nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon s\u1eed d\u1ee5ng OKRs \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd \u0111ang l\u00e0m vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ec1 ra.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Quy_Bill_and_Melinda_Gates\"><\/span><span style=\"color: #017ab7;\">3.3. Qu\u1ef9 Bill and Melinda Gates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ef9 Bill &amp; Melinda Gates l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n c\u00f3 quy m\u00f4 l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00e1c nh\u00e0 ho\u1ea1t \u0111\u1ed9ng trong qu\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng OKRs khi \u0111\u01b0\u1ee3c John Doerr gi\u1edbi thi\u1ec7u. H\u1ecd \u0111\u00e3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau lo\u1ea1i b\u1ecf m\u1ed9t c\u0103n b\u1ec7nh c\u1ee5 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tu\u1ed5i th\u1ecd v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 KORs m\u00e0 qu\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau: Lo\u1ea1i b\u1ecf giun Guinea<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 1:\u00a0 T\u1ef7 l\u1ec7 nhi\u1ec5m giun to\u00e0n c\u1ea7u n\u0103m 2000 l\u00e0 75.000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 2: T\u1ef7 l\u1ec7 nhi\u1ec5m giun to\u00e0n c\u1ea7u n\u0103m 2015 l\u00e0 22.\u00a0<\/span><\/p>\n<figure id=\"attachment_3216\" aria-describedby=\"caption-attachment-3216\" style=\"width: 462px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3216\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/unnamed.png\" alt=\"Chi\u1ebfn d\u1ecbch lo\u1ea1i b\u1ecf giun\u00a0Guinea\" width=\"462\" height=\"512\" \/><figcaption id=\"caption-attachment-3216\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch lo\u1ea1i b\u1ecf giun\u00a0Guinea<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u v\u1ec1 objective and key result v\u00e0 c\u00e1c l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i th\u00ec \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1ng \u0111\u1ec3 s\u1eed d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t trong marketing. Tuy nhi\u00ean \u0111\u1ec3 s\u1eed d\u1ee5ng OKRs sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00ec m\u1ecdi ng\u01b0\u1eddi c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t nhi\u1ec1u b\u1edfi OKRs l\u00e0 m\u1ed9t chu k\u1ef3 li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u00fang t\u1eeb l\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c041a03fc76098907342' value='6a3c041a03fc76098907342'><input type='hidden' id='bg-show-more-text-6a3c041a03fc76098907342' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c041a03fc76098907342' value='Show Less'><a id='bg-showmore-action-6a3c041a03fc76098907342' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c041a03fc76098907342' >\n<ol>\n<li><a href=\"https:\/\/www.perdoo.com\/okr-guide\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/www.perdoo.com\/okr-guide\/<\/span><\/a><\/li>\n<li><a style=\"font-size: 14.4px\" href=\"https:\/\/felipecastro.com\/en\/okr\/what-is-okr\/\" target=\"_blank\" rel=\"noopener\"><span>https:\/\/felipecastro.com\/en\/okr\/what-is-okr<\/span><\/a><span style=\"font-weight: 400\">\/<\/span><\/li>\n<\/ol>\n<ol start=\"3\">\n<li><a href=\"https:\/\/blog.bit.ai\/objectives-and-key-results-okr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> https:\/\/blog.bit.ai\/objectives-and-key-results-okr\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/aligntoday.com\/blog\/okr-companies\/\" target=\"_blank\" rel=\"noopener\">https:\/\/aligntoday.com\/blog\/okr-companies\/<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t hay nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 c\u00e1ch gi\u00fap c\u00e1c marketer c\u00f3 m\u1ed9t khung \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3. Objective and key results (OKRs) s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u [&#8230;]\n","protected":false},"author":13,"featured_media":3217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34],"class_list":["post-3212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3212"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3217"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}