{"id":3199,"date":"2021-12-17T15:02:20","date_gmt":"2021-12-17T08:02:20","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3199"},"modified":"2021-12-17T15:02:20","modified_gmt":"2021-12-17T08:02:20","slug":"to-roi-quang-cao","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/","title":{"rendered":"T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o: c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong nhi\u1ec1u th\u1eadp k\u1ef7, t\u1edd r\u01a1i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn trong vi\u1ec7c gi\u00fap c\u00e1c c\u00f4ng ty qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Nh\u01b0ng li\u1ec7u t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 c\u00f2n hi\u1ec7u qu\u1ea3\u00a0 trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin hi\u1ec7n nay? Theo th\u1ed1ng k\u00ea c\u1ee7a The Data and Marketing Association (DTA), t\u1edd r\u01a1i v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng tr\u1ecdng marketing v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u00e1ng \u0111\u1ec3 doanh nghi\u1ec7p s\u1eed d\u1ee5ng. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#To_roi_quang_cao_la_gi\" >T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Phan_biet_to_roi_quang_cao_voi_cac_loai_hinh_tai_lieu_quang_cao_khac\" >Ph\u00e2n bi\u1ec7t t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#5_loi_ich_cua_to_roi_quang_cao_trong_marketing\" >5 l\u1ee3i \u00edch c\u1ee7a t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o trong marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Gia_thanh_thap\" >Gi\u00e1 th\u00e0nh th\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Tac_dong_truc_tiep_den_khach_hang\" >T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Co_nhieu_cong_dung_khac_nhau\" >C\u00f3 nhi\u1ec1u c\u00f4ng d\u1ee5ng kh\u00e1c nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Ho_tro_cho_cac_cong_cu_marketing_khac\" >H\u1ed7 tr\u1ee3 cho c\u00e1c c\u00f4ng c\u1ee5 marketing kh\u00e1c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Cach_su_dung_to_roi_quang_cao_hieu_qua\" >C\u00e1ch s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/to-roi-quang-cao\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"To_roi_quang_cao_la_gi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m in \u1ea5n d\u00f9ng \u0111\u1ec3 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng b\u1edfi t\u00ednh ti\u1ec7n l\u1ee3i, gi\u00e1 th\u00e0nh r\u1ebb v\u00e0 ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u th\u00f4ng tin. M\u1eb7c d\u00f9 t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o danh s\u00e1ch marketing truy\u1ec1n th\u1ed1ng nh\u01b0ng ch\u00fang v\u1eabn c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong m\u1ed9t chi\u1ebfn d\u1ecbch marketing c\u1ee5 th\u1ec3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a B\u01b0u \u0111i\u1ec7n Hoa K\u1ef3 \u0111\u00e3 ch\u1ec9 ra, vi\u1ec7c s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ec1 l\u00e9p v\u1ebf so v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay. Nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p th\u00f4ng qua t\u1edd r\u01a1i m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. C\u00f3 th\u1ec3 n\u00f3i t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_biet_to_roi_quang_cao_voi_cac_loai_hinh_tai_lieu_quang_cao_khac\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Ph\u00e2n bi\u1ec7t t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o kh\u00e1c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng \u0111\u1ec1u l\u00e0 t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o. \u0110\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o kh\u00e1c, vui l\u00f2ng xem b\u1ea3ng bi\u1ec3u d\u01b0\u1edbi \u0111\u00e2y:\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #017ab7;\"><strong>Lo\u1ea1i t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o\u00a0<\/strong><\/span><\/td>\n<td><span style=\"color: #017ab7;\"><strong>Gi\u00e1 th\u00e0nh, ch\u1ea5t li\u1ec7u<\/strong><\/span><\/td>\n<td><span style=\"color: #017ab7;\"><strong>H\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i<\/strong><\/span><\/td>\n<td><span style=\"color: #017ab7;\"><strong>\u0110\u1ed1i t\u01b0\u1ee3ng\u00a0<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #017ab7;\"><strong>T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Flyers)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3204\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/21.jpg\" alt=\"Flyer\" width=\"232\" height=\"232\" \/><\/td>\n<td><span style=\"font-weight: 400;\">R\u1ea5t r\u1ebb, s\u1eed d\u1ee5ng gi\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 m\u1ef1c in r\u1ebb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ed9t t\u1edd \u0111\u01a1n l\u1ebb, c\u00f3 nhi\u1ec1u k\u00edch th\u01b0\u1edbc t\u1eeb nh\u1ecf \u0111\u1ebfn kh\u1ed5 l\u1edbn. T\u1edd r\u01a1i \u0111\u01b0\u1ee3c in nhi\u1ec1u th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh l\u00ean c\u1ea3 hai m\u1eb7t \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed. Th\u00f4ng tin khuy\u1ebfn khuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi h\u1ea1n ng\u1eafn\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch ph\u00e1t \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u \u0111\u1ed1i \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e0ng t\u1ed1t.\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #017ab7;\"><strong>T\u1edd r\u01a1i gi\u1edbi thi\u1ec7u<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Leaflet)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3205\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/22.jpg\" alt=\"Leaflet\" width=\"231\" height=\"170\" \/><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u1eaft h\u01a1n so v\u1edbi t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o, ch\u1ea5t li\u1ec7u gi\u1ea5y s\u1eed d\u1ee5ng c\u0169ng t\u1ed1t h\u01a1n\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ed9t t\u1edd \u0111\u01a1n l\u1ebb v\u00e0 c\u00f3 nhi\u1ec1u k\u00edch th\u01b0\u1edbc t\u01b0\u01a1ng t\u1ef1 t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean ch\u1ea5t l\u01b0\u1ee3ng m\u1ef1c in v\u00e0 gi\u1ea5y t\u1ed1t h\u01a1n. Thi\u1ebft k\u1ebf t\u1edd r\u01a1i gi\u1edbi thi\u1ec7u c\u0169ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o. Th\u00f4ng tin tr\u00ean t\u1edd r\u01a1i gi\u1edbi thi\u1ec7u c\u00f3 t\u00ednh l\u00e2u d\u00e0i h\u01a1n.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c s\u1eed d\u1ee5ng\u0111\u1ec3 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m cao c\u1ea5p. T\u1edd r\u01a1i gi\u1edbi thi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i c\u1ee5 th\u1ec3 nh\u01b0 v\u0103n ph\u00f2ng c\u00f4ng ty, nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n\u2026\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #017ab7;\"><strong>T\u1edd g\u1ea5p<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Brochures)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3206\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/23.jpg\" alt=\"brochure\" width=\"230\" height=\"173\" \/><\/td>\n<td><span style=\"font-weight: 400;\">T\u1edd g\u1ea5p c\u00f3 chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u1eaft h\u01a1n so v\u1edbi hai lo\u1ea1i t\u1edd r\u01a1i tr\u00ean. Ph\u00e2n bi\u1ec7t d\u1ec5 d\u00e0ng b\u1edfi ch\u00fang \u0111\u01b0\u1ee3c g\u1ea5p l\u1ea1i v\u1edbi nhi\u1ec1u thi\u1ebft k\u1ebf kh\u00e1c nhau.\u00a0\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p s\u1eed d\u1ee5ng t\u1edd g\u1ea5p c\u00f3 nhi\u1ec1u h\u01a1n c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 thi\u1ebft k\u1ebf. V\u00ed d\u1ee5 nh\u01b0 g\u1ea5p \u0111\u00f4i, ho\u1eb7c g\u1ea5p ba.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 quan t\u00e2m c\u1ee5 th\u1ec3 \u0111\u1ebfn doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #017ab7;\"><strong>Cu\u1ed1n s\u00e1ch nh\u1ecf<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Booklets)\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3207\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/24.jpeg\" alt=\"Booklet\" width=\"230\" height=\"257\" \/><\/td>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed cao, s\u1eed d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea5y t\u1ed1t ( th\u1eadm ch\u00ed l\u00e0 gi\u1ea5y b\u00eca d\u00e0y d\u1eb7n).\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch, g\u1ed3m nhi\u1ec1u trang qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00e1y c\u1ea9n th\u1eadn.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u h\u01a1n cho kh\u00e1ch h\u00e0ng. \u0110\u1ed9 b\u1ec1n cao h\u01a1n so v\u1edbi c\u00e1c lo\u1ea1i t\u00e0i li\u1ec7u kh\u00e1c n\u00ean c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n tay t\u1eeb ng\u01b0\u1eddi n\u00e0y qua ng\u01b0\u1eddi kh\u00e1c v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"5_loi_ich_cua_to_roi_quang_cao_trong_marketing\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">5 l\u1ee3i \u00edch c\u1ee7a t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o trong marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u v\u00e0 c\u0169ng l\u00e0 l\u00fd do thuy\u1ebft ph\u1ee5c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn marketing b\u1eb1ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gia_thanh_thap\"><\/span><span style=\"color: #017ab7;\">Gi\u00e1 th\u00e0nh th\u1ea5p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi ph\u00ed c\u00f3 l\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh vi\u1ec7c s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi trong khi m\u1ee9c ng\u00e2n s\u00e1ch b\u1ecf ra l\u1ea1i r\u1ea5t nh\u1ecf thay v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1n k\u00e9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1eb1ng c\u00e1ch t\u1ef1 thi\u1ebft k\u1ebf t\u1edd r\u01a1i thay v\u00ec qua m\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf trung gian. Cu\u1ed1i c\u00f9ng s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p b\u1ecf ra ch\u1ec9 d\u1eebng l\u1ea1i \u1edf chi ph\u00ed in \u1ea5n v\u00e0 ph\u00e1t h\u00e0nh.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tac_dong_truc_tiep_den_khach_hang\"><\/span><span style=\"color: #017ab7;\">T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhanh nh\u1ea5t \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 nh\u01b0 thay v\u00ec g\u1eedi email qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f4ng bi\u1ebft khi n\u00e0o m\u1edbi \u0111\u01b0\u1ee3c m\u1edf ra th\u00ec vi\u1ec7c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1edd r\u01a1i th\u00ec kh\u1ea3 n\u0103ng cao kh\u00e1ch h\u00e0ng s\u1ebd quan t\u00e2m h\u01a1n, th\u1eadm ch\u00ed mang t\u1edd r\u01a1i v\u1ec1 nh\u00e0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 suy ngh\u0129 th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111\u1ecba \u0111i\u1ec3m s\u1ebd s\u1eed d\u1ee5ng t\u1edd r\u01a1i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 doanh nghi\u1ec7p b\u1ea1n s\u1eafp tung ra c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 d\u1ee5ng c\u1ee5 h\u1ecdc t\u1eadp ch\u1eb3ng h\u1ea1n th\u00ec vi\u1ec7c ph\u00e1t t\u1edd r\u01a1i \u1edf c\u1ed5ng tr\u01b0\u1eddng l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_nhieu_cong_dung_khac_nhau\"><\/span><span style=\"color: #017ab7;\">C\u00f3 nhi\u1ec1u c\u00f4ng d\u1ee5ng kh\u00e1c nhau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 th\u01b0\u1eddng bao h\u00e0m nhi\u1ec1u t\u00e1c d\u1ee5ng kh\u00e1c nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng b\u00e1o v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n ng\u1eafn h\u1ea1n n\u00e0o \u0111\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ho_tro_cho_cac_cong_cu_marketing_khac\"><\/span><span style=\"color: #017ab7;\">H\u1ed7 tr\u1ee3 cho c\u00e1c c\u00f4ng c\u1ee5 marketing kh\u00e1c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 n\u00f3i, t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 vai tr\u00f2 h\u1ed7 tr\u1ee3 cho ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Ng\u00e0y nay nhi\u1ec1u doanh nghi\u1ec7p t\u00edch h\u1ee3p m\u00e3 QR tr\u00ean t\u1edd r\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp li\u00ean k\u1ebft v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u01a1n.\u00a0<\/span><\/p>\n<figure id=\"attachment_3202\" aria-describedby=\"caption-attachment-3202\" style=\"width: 1440px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3202\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/pos-qr-code-flyer-template-photoshop-psd-illustrator-vector.jpg\" alt=\"S\u1eed d\u1ee5ng QR code tr\u00ean t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o: S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i\u00a0\" width=\"1440\" height=\"960\" \/><figcaption id=\"caption-attachment-3202\" class=\"wp-caption-text\">S\u1eed d\u1ee5ng QR code tr\u00ean t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o: S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">V\u00e0 m\u1ed9t l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi khi s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i k\u1ebft qu\u1ea3 nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft v\u1edbi m\u00e3 QR hay m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng in tr\u1ef1c ti\u1ebfp tr\u00ean t\u1edd r\u01a1i\u2026\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_su_dung_to_roi_quang_cao_hieu_qua\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">C\u00e1ch s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 kh\u00f4ng cao so v\u1edbi c\u00e1c c\u00e1ch ti\u1ebfp th\u1ecb kh\u00e1c. Tuy nhi\u00ean n\u1ebfu bi\u1ebft s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch th\u00ec t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn th\u00f4ng minh:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng khi s\u1eed d\u1ee5ng t\u1edd r\u01a1i. Vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau khi gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p, l\u1eddi k\u00eau g\u1ecdi qua t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o. H\u00e3y \u0111\u1eb7t t\u1edd r\u01a1i c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00fang n\u01a1i v\u00e0 \u0111\u00fang l\u00fac.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra \u0111\u1ed9t ph\u00e1 gi\u1eefa h\u00e0ng ch\u1ee5c th\u1eadm ch\u00ed h\u00e0ng tr\u0103m lo\u1ea1i t\u1edd r\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed7i ng\u00e0y<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: IKEA \u0111\u00e3 ph\u00e1t h\u00e0nh lo\u1ea1i t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c cho l\u00e0 \u201c \u0111i\u00ean r\u1ed3\u201d nh\u01b0ng l\u1ea1i g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng viral. \u0110\u00f3 l\u00e0 m\u1ed9t t\u1edd r\u01a1i v\u1edbi d\u00f2ng ch\u1eef in \u0111\u1eadm \u201c h\u00e3y ti\u1ec3u l\u00ean t\u1edd gi\u1ea5y, n\u00f3 s\u1ebd l\u00e0m thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi b\u1ea1n\u201d. V\u00e0 n\u1ebfu kh\u00e1ch h\u00e0ng mang thai khi ti\u1ec3u l\u00ean \u0111\u00e2y s\u1ebd hi\u1ec7n ra d\u00f2ng ch\u1eef gi\u1ea3m 50% cho s\u1ea3n ph\u1ea9m n\u00f4i tr\u1ebb em.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_3201\" aria-describedby=\"caption-attachment-3201\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3201\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/ikea_pee_ad_clio-scaled.jpg\" alt=\"T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o \u0111\u1ed9t ph\u00e1 c\u1ee7a IKEA\" width=\"2048\" height=\"1638\" \/><figcaption id=\"caption-attachment-3201\" class=\"wp-caption-text\">T\u1edd r\u01a1i qu\u1ea3ng c\u00e1o \u0111\u1ed9t ph\u00e1 c\u1ee7a IKEA<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em><strong>S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a doanh nghi\u1ec7p khi\u1ebfn t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 \u0111\u01a1n tu\u1ea7n l\u00e0 nh\u1eefng \u201c t\u1edd gi\u1ea5y ghi th\u00f4ng tin\u201d m\u00e0 n\u00f3 c\u00f2n ch\u1ee9a \u0111\u1ef1ng nh\u1eefng \u00fd t\u01b0\u1edfng marketing v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong><\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u c\u1ed1t l\u00f5i \u0111\u1ec3 t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. V\u00e0 t\u1ea1i sao trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 hi\u1ec7n nay, t\u01a1 r\u01a1i qu\u1ea3ng c\u00e1o v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sau h\u00e0ng tr\u0103m n\u0103m? C\u00e2u tr\u1ea3 l\u1eddi ch\u1ec9 c\u00f3 4 ch\u1eef \u201c <\/span><i><span style=\"font-weight: 400;\">ch\u00fang c\u00f3 t\u00e1c d\u1ee5ng<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c00d3b228e8059711638' value='6a3c00d3b228e8059711638'><input type='hidden' id='bg-show-more-text-6a3c00d3b228e8059711638' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c00d3b228e8059711638' value='Show Less'><a id='bg-showmore-action-6a3c00d3b228e8059711638' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c00d3b228e8059711638' >\n<ol>\n<li><a href=\"https:\/\/www.printivity.com\/insights\/2019\/08\/05\/why-small-businesses-use-flyers-as-a-marketing-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.printivity.com\/insights\/2019\/08\/05\/why-small-businesses-use-flyers-as-a-marketing-tool\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/printuk.com\/blog\/5-reasons-flyers-should-be-part-of-your-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/printuk.com\/blog\/5-reasons-flyers-should-be-part-of-your-marketing-strategy\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400\">https:\/\/londoncircular.co.uk\/how-effective-are-flyers\/<\/span><\/li>\n<li><a href=\"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/flyers-leaflets-brochures-booklets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/flyers-leaflets-brochures-booklets\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.printingcenterusa.com\/blog\/whats-the-difference-between-flyers-leaflets-brochures-and-booklets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.printingcenterusa.com\/blog\/whats-the-difference-between-flyers-leaflets-brochures-and-booklets\/<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong nhi\u1ec1u th\u1eadp k\u1ef7, t\u1edd r\u01a1i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn trong vi\u1ec7c gi\u00fap c\u00e1c c\u00f4ng ty qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Nh\u01b0ng li\u1ec7u t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 c\u00f2n hi\u1ec7u qu\u1ea3\u00a0 trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin hi\u1ec7n nay? Theo th\u1ed1ng k\u00ea c\u1ee7a The Data and Marketing Association [&#8230;]\n","protected":false},"author":13,"featured_media":3209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[75,114],"class_list":["post-3199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-tool","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3199"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3209"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}