{"id":3192,"date":"2021-12-17T13:20:47","date_gmt":"2021-12-17T06:20:47","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3192"},"modified":"2021-12-17T13:20:47","modified_gmt":"2021-12-17T06:20:47","slug":"lap-ke-hoach-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/","title":{"rendered":"5 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing ho\u00e0n h\u1ea3o d\u00e0nh cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L\u1eadp k\u1ebf ho\u1ea1ch marketing l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u00f3i chung v\u00e0 c\u00e1c marketer n\u00f3i ri\u00eang. Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111i v\u00e0o r\u1eebng m\u00e0 kh\u00f4ng c\u00f3 la b\u00e0n v\u1eady. M\u1ed9t k\u1ebf ho\u1ea1ch marketing ho\u00e0n h\u1ea3o ch\u1ec9 v\u1edbi 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n s\u1ebd l\u00e0 kim ch\u1ec9 nam cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/#Buoc_1_Phan_tich_tinh_huong_hien_tai\" >B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng hi\u1ec7n t\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/#Buoc_2_Xac_dinh_doi_tuong_muc_tieu\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/#Buoc_3_Xac_dinh_muc_tieu_tiep_thi\" >B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/#Buoc_4_Lua_chon_chien_thuat_marketing_phu_hop\" >B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt marketing ph\u00f9 h\u1ee3p\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/#Buoc_5_Lap_ke_hoach_ngan_sach_chi_tiet\" >B\u01b0\u1edbc 5: L\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chi ti\u1ebft\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/lap-ke-hoach-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_1_Phan_tich_tinh_huong_hien_tai\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng hi\u1ec7n t\u1ea1i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch marketing ho\u00e0n h\u1ea3o, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd h\u01b0\u1edbng t\u1edbi. Vi\u1ec7c ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf gi\u1edbi h\u1ea1n n\u1ed9i b\u1ed9 m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ra v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketer th\u01b0\u1eddng s\u1eed d\u1ee5ng <a href=\"https:\/\/hedima.vn\/journey\/huong-dan-6-buoc-thuc-hien-phan-tich-swot\/\">m\u00f4 h\u00ecnh SWOT<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 bao qu\u00e1t v\u1ea5n \u0111\u1ec1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>S-Strengths (\u01afu \u0111i\u1ec3m)<\/strong><\/span>: Marketer s\u1ebd li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p so v\u1edbi th\u1ecb tr\u01b0\u1eddng. Khi x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p, nhi\u1ec7m v\u1ee5 c\u1ee7a marketer ph\u1ea3i l\u00e0m sao \u0111\u1ec3 ph\u00e1t huy \u0111\u01b0\u1ee3c t\u1ed1i \u0111a \u0111i\u1ec1u \u0111\u00f3. H\u00e3y c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan, chi ti\u1ebft v\u1ec1 l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c marketer \u0111\u01b0a ra \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c trong c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing ti\u1ebfp theo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #017ab7;\">W-Weaknesses (Nh\u01b0\u1ee3c \u0111i\u1ec3m):<\/span><\/strong> Kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o c\u00f3 \u01b0u \u0111i\u1ec3m tuy\u1ec7t \u0111\u1ed1i. V\u00e0 c\u00e1c \u0111i\u1ec3m y\u1ebfu s\u1ebd l\u00e0 c\u00fa \u0111\u00e1nh tr\u00ed m\u1ea1ng n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n, thay \u0111\u1ed5i hay gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 x\u1eed l\u00fd.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>O-Opportunities (C\u01a1 h\u1ed9i):<\/strong> <\/span>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai. C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 s\u1ef1 thay \u0111\u1ed5i t\u1eeb x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, m\u00f4i tr\u01b0\u1eddng c\u00f3 g\u00f3p ph\u1ea7n t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng? Trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u01a1 h\u1ed9i c\u1ee7a m\u1ed7i doanh nghi\u1ec7p l\u00e0 nh\u01b0 nhau. \u0110i\u1ec3m kh\u00e1c nhau duy nh\u1ea5t \u1edf \u0111\u00e2y l\u00e0 ai s\u1ebd l\u00e0 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn n\u00f3 nhanh h\u01a1n. Vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c c\u01a1 h\u1ed9i gi\u00fap doanh nghi\u1ec7p c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u00f3. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>T-Threats (M\u1ed1i \u0111e d\u1ecda):<\/strong><\/span> Vi\u1ec7c ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i c\u00e1c m\u1ed1i \u0111e d\u1ecda nh\u01b0 th\u1ebf n\u00e0o? T\u00ecnh tr\u1ea1ng thi\u1ebfu ng\u01b0\u1eddi lao \u0111\u1ed9ng, c\u00e1c r\u00e0o c\u1ea3n ph\u00e1p lu\u1eadt hay c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb b\u1ea5t l\u1ee3i? H\u00e3y li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i \u0111e d\u1ecda hi\u1ec7n h\u1eefu ho\u1eb7c ti\u1ec1m \u1ea9n \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng x\u1eed l\u00fd th\u00edch h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_doi_tuong_muc_tieu\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng n\u1eafm b\u1eaft c\u01a1 b\u1ea3n v\u1ec1 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. C\u00e1c marketer ph\u1ea3i \u0111\u1ea3m b\u1ea3o x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o ba y\u1ebfu t\u1ed1 sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Nhu c\u1ea7u:<\/b><\/span><span style=\"font-weight: 400;\"> s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u1eefng ai? Marketer ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. D\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng th\u1eafc m\u1eafc, v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tri\u1ec3n khai c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/b><\/span><span style=\"font-weight: 400;\">: x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi d\u1ef1a tr\u00ean nh\u1eefng d\u1eef\u00a0 li\u1ec7u m\u00e0 ch\u00fang ta thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 v\u1ebd ra m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Ch\u00e2n dung kh\u00e1ch h\u00e0ng: <\/b><\/span><span style=\"font-weight: 400;\">C\u0103n c\u1ee9 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, h\u1ecdc v\u1ea5n v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd\u2026 c\u00e1c marketer c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00ean ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1eeb trong ra ngo\u00e0i, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng mong mu\u1ed1n b\u1ea5t\u00a0 ch\u1ee3t c\u1ee7a h\u1ecd. Ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f2n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><b><i>\u0110\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.\u00a0<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: C\u0103n c\u1ee9 v\u00e0o c\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kem \u0111\u00e1nh r\u0103ng, \u1ea4n \u0110\u1ed9 l\u00e0 qu\u1ed1c gia c\u00f3 t\u00ednh tr\u1ea1ng \u00ea bu\u1ed1t r\u0103ng r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 nhu c\u1ea7u cao v\u1ec1 lo\u1ea1i kem \u0111\u00e1nh r\u0103ng gi\u1ea3i quy\u1ebft t\u00ecnh tr\u1ea1ng n\u00e0y. GlaxoSmithKline (GSK) \u0111\u00e3 cho ra m\u1eaft nh\u00e3n hi\u1ec7u kem \u0111\u00e1nh r\u0103ng Sensodyne d\u00e0nh ri\u00eang cho r\u0103ng nh\u1ea1y c\u1ea3m t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc t\u1ef7 d\u00e2n n\u00e0y. Nh\u1edd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight n\u00e0y, Sensodyne \u0111\u00e3 th\u1ed1ng tr\u1ecb b\u1ea3ng x\u1ebfp h\u1ea1ng kem \u0111\u00e1nh r\u0103ng nh\u1ea1y c\u1ea3m \u1edf \u1ea4n \u0110\u1ed9.\u00a0<\/span><\/p>\n<figure id=\"attachment_3193\" aria-describedby=\"caption-attachment-3193\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3193\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/faces-of-sensitivity.jpg\" alt=\"\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Sensodyne nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0m r\u0103ng nh\u1ea1y c\u1ea3m\" width=\"800\" height=\"418\" \/><figcaption id=\"caption-attachment-3193\" class=\"wp-caption-text\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Sensodyne nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0m r\u0103ng nh\u1ea1y c\u1ea3m<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_3_Xac_dinh_muc_tieu_tiep_thi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u1ea3ng k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 b\u00e0o g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebf ho\u1ea1ch tr\u00ean. M\u1ee5c ti\u00eau marketing c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh chi ti\u1ebft nh\u01b0 k\u1ebf ho\u1ea1ch n\u00e0y nh\u1eb1m t\u0103ng doanh thu cho s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c, hay gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0 C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra h\u1ec7 th\u1ed1ng KPI c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c khi l\u1eadp k\u1ebf ho\u1ea1ch marketing. Ch\u1eb3ng h\u1ea1n nh\u01b0 KPI v\u1ec1 doanh s\u1ed1, l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh th\u00f4ng tin \u0111\u1ea1i ch\u00fang, ch\u1ec9 s\u1ed1 kh\u00e1ch h\u00e0ng quay l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5\u2026 hay b\u1ea5t c\u1ee9 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n t\u1eeb marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_4_Lua_chon_chien_thuat_marketing_phu_hop\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt marketing ph\u00f9 h\u1ee3p\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin tr\u00ean, l\u00fac n\u00e0y b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p. Vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0o bao g\u1ed3m vi\u1ec7c l\u1ef1a ch\u1ecdn ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 k\u00eanh truy\u1ec1n th\u00f4ng th\u00edch h\u1ee3p v\u00e0 th\u1eddi gian th\u1ef1c thi cho chi\u1ebfn thu\u1eadt n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: v\u1edbi m\u1ee5c ti\u00eau t\u0103ng doanh s\u1ed1 nhanh ch\u00f3ng v\u00e0 ng\u1eafn h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u iHeartDogs \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing \u0111\u1ed9c \u0111\u00e1o \u201cGi\u1ea3m gi\u00e1 0%\u201d. iHeartDogs s\u1ebd quy\u00ean g\u00f3p g\u1ea5p \u0111\u00f4i s\u1ed1 ti\u1ec1n h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb doanh thu hai ng\u00e0y cu\u1ed1i tu\u1ea7n. C\u00f9ng v\u1edbi v\u1edbi th\u00f4ng \u0111i\u1ec7p t\u1eb7ng g\u1ea5p \u0111\u00f4i s\u1ed1\u00a0 ti\u1ec1n quy\u00ean g\u00f3p t\u1eeb doanh thu mua h\u00e0ng v\u00e0o cu\u1ed1i tu\u1ea7n v\u00e0 cung c\u1ea5p c\u00e1c b\u1eefa \u0103n cho c\u00e1c ch\u00fa ch\u00f3. Kh\u00f4ng ngo\u00e0i mong \u0111\u1ee3i, v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p marketing \u00fd ngh\u0129a, doanh thu \u0111\u00e3 t\u0103ng l\u00ean H\u01a1n c\u1ea3 mong \u0111\u1ee3i, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd t\u0103ng g\u1ea5p 4 l\u1ea7n c\u00f9ng v\u1edbi h\u01a1n 500 ngh\u00ecn l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c ch\u1ec9 tr\u00ean Facebook.\u00a0<\/span><\/p>\n<figure id=\"attachment_3194\" aria-describedby=\"caption-attachment-3194\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3194\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/operc.jpg\" alt=\"iHeartDogs v\u00e0 chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng v\u01b0\u1ee3t KPI mong \u0111\u1ee3i\u00a0\" width=\"1000\" height=\"523\" \/><figcaption id=\"caption-attachment-3194\" class=\"wp-caption-text\">iHeartDogs v\u00e0 chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng v\u01b0\u1ee3t KPI mong \u0111\u1ee3i (Ngu\u1ed3n: iHeartDogs)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_5_Lap_ke_hoach_ngan_sach_chi_tiet\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">B\u01b0\u1edbc 5: L\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chi ti\u1ebft\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong l\u1eadp k\u1ebf ho\u1ea1ch marketing. Tuy nhi\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chi ti\u1ebft c\u0169ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n chi bao nhi\u00eau cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. Tuy nhi\u00ean t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd c\u00e2n \u0111o \u0111ong \u0111\u1ebfm \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t con s\u1ed1 ph\u00f9 h\u1ee3p ho\u1eb7c ti\u1ebft ki\u1ec7m nh\u1ea5t c\u00f3 th\u1ec3.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p marketing s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng hay kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1ch kh\u00e1c nhau. Tuy nhi\u00ean b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y. Hy v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb tr\u00ean, HEDIMA tin r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch marketing ho\u00e0n h\u1ea3o cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c14a94db218047955465' value='6a3c14a94db218047955465'><input type='hidden' id='bg-show-more-text-6a3c14a94db218047955465' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c14a94db218047955465' value='Show Less'><a id='bg-showmore-action-6a3c14a94db218047955465' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c14a94db218047955465' >\n<ol>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-plan-template-generator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/blog.hubspot.com\/marketing\/marketing-plan-template-generator<\/span><\/a><\/li>\n<li><a href=\"https:\/\/business.gov.au\/planning\/business-plans\/develop-your-marketing-plan\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/business.gov.au\/planning\/business-plans\/develop-your-marketing-pla<\/span><\/a><span style=\"font-weight: 400\">n<\/span><\/li>\n<li><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/marketing\/5-no-nonsense-strategies-attract-customers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/marketing\/5-no-nonsense-strategies-attract-customer<\/span><\/a><span style=\"font-weight: 400\">s<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u1eadp k\u1ebf ho\u1ea1ch marketing l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u00f3i chung v\u00e0 c\u00e1c marketer n\u00f3i ri\u00eang. Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111i v\u00e0o r\u1eebng m\u00e0 kh\u00f4ng c\u00f3 la b\u00e0n v\u1eady. M\u1ed9t k\u1ebf ho\u1ea1ch marketing ho\u00e0n h\u1ea3o ch\u1ec9 v\u1edbi 5 b\u01b0\u1edbc \u0111\u01a1n [&#8230;]\n","protected":false},"author":13,"featured_media":3195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3195"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}