{"id":3161,"date":"2021-12-16T14:13:02","date_gmt":"2021-12-16T07:13:02","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3161"},"modified":"2021-12-16T14:13:02","modified_gmt":"2021-12-16T07:13:02","slug":"account-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/account-la-gi\/","title":{"rendered":"Account l\u00e0 g\u00ec? Nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t account"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0110a s\u1ed1 nh\u1eefng ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1 marketing hay nh\u1eefng b\u1ea1n sinh vi\u00ean \u0111ang l\u00e0m quen v\u1edbi chuy\u00ean ng\u00e0nh \u0111\u1ec1u kh\u00e1 m\u01a1 h\u1ed3 v\u1edbi c\u00e2u h\u1ecfi account l\u00e0 g\u00ec v\u00e0 c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c marketing agency. M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u nh\u1ea5t, account l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng &#8211; gi\u00e1m s\u00e1t, qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 truy\u1ec1n t\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. \u0110\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u1ea5p \u0111\u1ed9 m\u00e0 m\u1ed9t nh\u00e2n s\u1ef1 account c\u00f3 th\u1ec3 tr\u1ea3i qua v\u00e0 li\u1ec7u b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed n\u00e0y hay kh\u00f4ng, m\u1eddi b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/account-la-gi\/#Account_executive_AE\" >Account executive (AE)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/account-la-gi\/#Account_manager_AM\" >Account manager (AM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/account-la-gi\/#Senior_account_manager_SAM\" >Senior account manager (SAM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/account-la-gi\/#Account_director_AD\" >Account director (AD)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/account-la-gi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Account_executive_AE\"><\/span><span style=\"color: #017ab7;\">Account executive (AE)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Account executive l\u00e0 nh\u1eefng nh\u00e2n s\u1ef1 n\u1eafm gi\u1eef c\u1ea5p b\u1eadc n\u1ec1n t\u1ea3ng nh\u1ea5t c\u1ee7a v\u1ecb tr\u00ed account. B\u1ea5t c\u1ee9 ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u00e0o \u0111\u1ec1u t\u1eebng l\u00e0m m\u1ed9t executive &#8211; nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1edbi nh\u1eefng v\u1ecb tr\u00ed cao h\u01a1n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng hay ng\u01b0\u1eddi m\u1edbi chuy\u1ec3n ng\u00e0nh, \u0111\u00e2y l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u h\u1ee3p l\u00fd v\u00e0 tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 v\u1ecb tr\u00ed account c\u0169ng nh\u01b0 c\u00e1ch m\u1ecdi th\u1ee9 v\u1eadn h\u00e0nh xung quanh c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<figure id=\"attachment_3173\" aria-describedby=\"caption-attachment-3173\" style=\"width: 978px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3173\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/I8FegBC.jpeg\" alt=\"Account l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed b\u1eadn r\u1ed9n c\u1ee7a c\u00f4ng ty\" width=\"978\" height=\"474\" \/><figcaption id=\"caption-attachment-3173\" class=\"wp-caption-text\">Account l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed b\u1eadn r\u1ed9n c\u1ee7a c\u00f4ng ty<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">C\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed9t AE c\u00f3 th\u1ec3 t\u00f9y thu\u1ed9c quy m\u00f4 c\u1ee7a agency c\u0169ng nh\u01b0 nh\u1eefng d\u1ef1 \u00e1n m\u00e0 h\u1ecd \u0111ang tham gia. C\u00f3 th\u1ec3 n\u00f3i account l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed b\u1eadn r\u1ed9n nh\u1ea5t c\u1ee7a m\u1ed9t agency. 5 ph\u00fat tr\u01b0\u1edbc h\u1ecd \u0111ang tham d\u1ef1 m\u1ed9t cu\u1ed9c h\u1ecdp v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 5 ph\u00fat sau h\u1ecd l\u1ea1i \u0111ang l\u00e0m vi\u1ec7c c\u00e1c c\u00e1c team li\u00ean quan \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n. <\/span><\/p>\n<p><span style=\"color: #017ab7;\"><strong><em>Ng\u00e0y l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd xoay quanh c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 team n\u1ed9i b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 \u0111\u00fang deadline.<\/em><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady, ch\u00e2n dung c\u1ee7a 1 AE s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd gi\u1ecfi, b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd b\u1ea3n th\u00e2n t\u1ed1t. V\u00ec n\u1ebfu kh\u00f4ng th\u1ec3 s\u1eafp x\u1ebfp nh\u1eefng vi\u1ec7c c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch \u1ed5n th\u1ecfa v\u00e0 c\u00e2n b\u1eb1ng, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u1edbi s\u1ef1 tham gia v\u00e0 quan s\u00e1t c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 chuy\u00ean gia trong ng\u00e0nh \u0111\u01b0a ra nh\u1eadn x\u00e9t r\u1eb1ng account n\u00ean l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn s\u00e2u s\u1eafc \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 agency. <\/span><span style=\"font-weight: 400;\">Th\u00eam v\u00e0o \u0111\u00f3, s\u1ef1 h\u01b0\u1edbng ngo\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u khi tr\u1edf th\u00e0nh account v\u00ec ch\u1eafc ch\u1eafn b\u1ea1n ph\u1ea3i giao ti\u1ebfp r\u1ea5t nhi\u1ec1u trong c\u00f4ng vi\u1ec7c. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea5t nhi\u00ean, b\u1ea1n s\u1ebd c\u1ea7n th\u00eam m\u1ed9t v\u00e0i t\u1ed1 ch\u1ea5t \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t account gi\u1ecfi, nh\u01b0ng n\u1ebfu b\u1ea1n t\u00ecm th\u1ea5y m\u00ecnh trong nh\u1eefng t\u1ed1 ch\u1ea5t s\u01a1 kh\u1edfi tr\u00ean th\u00ec t\u1ea1i sao l\u1ea1i kh\u00f4ng cho b\u1ea3n th\u00e2n c\u01a1 h\u1ed9i th\u1eed s\u1ee9c v\u1edbi v\u1ecb tr\u00ed account?\u00a0<\/span><\/p>\n<figure id=\"attachment_3174\" aria-describedby=\"caption-attachment-3174\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3174\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/dIRseZF.jpeg\" alt=\"\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t account gi\u1ecfi, b\u1ea1n c\u1ea7n \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c t\u1ed1 ch\u1ea5t c\u1ee7a b\u1ea3n th\u00e2n nh\u01b0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, giao ti\u1ebfp,...\" width=\"768\" height=\"432\" \/><figcaption id=\"caption-attachment-3174\" class=\"wp-caption-text\">\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t account gi\u1ecfi, b\u1ea1n c\u1ea7n \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c t\u1ed1 ch\u1ea5t c\u1ee7a b\u1ea3n th\u00e2n nh\u01b0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, giao ti\u1ebfp,&#8230;<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Account_manager_AM\"><\/span><span style=\"color: #017ab7;\">Account manager (AM)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Account manager l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t ho\u1eb7c hai AE, AM l\u00e0 ng\u01b0\u1eddi li\u00ean h\u1ec7 ch\u00ednh v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1ebd gi\u00e1m s\u00e1t t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u1ea3y ra v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd trong agency. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea5t nhi\u00ean l\u00e0 AM c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m h\u01a1n AE, \u0111\u1ed3ng th\u1eddi h\u1ecd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p kinh nghi\u1ec7m v\u1edbi ki\u1ebfn \u200b\u200bth\u1ee9c k\u1ef9 thu\u1eadt li\u00ean quan \u0111\u1ebfn d\u1ef1 \u00e1n. Trong m\u1ed9t s\u1ed1 agency, AM c\u00f3 th\u1ec3 l\u00e0 chuy\u00ean gia trong c\u00e1c l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh &#8211; <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,<\/a> Google Adwords, SEO,&#8230;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Senior_account_manager_SAM\"><\/span><span style=\"color: #017ab7;\">Senior account manager (SAM)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u1ed1ng nh\u01b0 v\u1edbi AM, SAM c\u00f3 th\u1ec3 tham gia v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn nh\u01b0ng v\u1edbi xu h\u01b0\u1edbng tham gia trong vai tr\u00f2 gi\u00e1m s\u00e1t ho\u1eb7c qu\u1ea3n l\u00fd AM ho\u1eb7c AE nhi\u1ec1u h\u01a1n. Khi b\u1ea1n \u1edf v\u1ecb tr\u00ed senior account manager, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd ph\u1ea7n l\u1edbn nh\u1eefng c\u00f4ng vi\u1ec7c \u1edf agency m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ee7 \u0111\u1ed9ng. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fac n\u00e0y, kh\u1ea3 n\u0103ng cao l\u00e0 b\u1ea1n \u0111ang ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho c\u00e1c d\u1ef1 \u00e1n quan tr\u1ecdng, \u0111\u1ea3m nhi\u1ec7m vi\u1ec7c c\u1ed1 v\u1ea5n cho c\u00e1c nh\u00e2n vi\u00ean tr\u1ebb v\u00e0 \u00edt kinh nghi\u1ec7m, \u0111\u1ed3ng th\u1eddi tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty trong c\u00e1c t\u00ecnh hu\u1ed1ng ngo\u1ea1i giao nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAM thu\u1ed9c c\u1ea5p b\u1eadc qu\u1ea3n l\u00fd c\u1ea5p trung, \u0111i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t m\u1ed9t team v\u1edbi vai tr\u00f2 qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp. Ngo\u00e0i vi\u1ec7c gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean, SAM c\u00f2n \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 th\u1ec3 hi\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t th\u0103ng ti\u1ebfn cho h\u1ecd. Do \u0111\u00f3, khi b\u1ea1n \u1edf v\u1ecb tr\u00ed n\u00e0y, c\u00f4ng vi\u1ec7c s\u1ebd thi\u00ean v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t ch\u1ee9 kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c thu\u1ed9c v\u1ecb tr\u00ed account nh\u01b0 x\u01b0a.<\/span><\/p>\n<figure id=\"attachment_3175\" aria-describedby=\"caption-attachment-3175\" style=\"width: 860px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3175\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/34wiAjt.jpeg\" alt=\"SAM c\u00f3 th\u1ec3 tham gia v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn nh\u01b0ng v\u1edbi xu h\u01b0\u1edbng tham gia trong vai tr\u00f2 gi\u00e1m s\u00e1t ho\u1eb7c qu\u1ea3n l\u00fd\" width=\"860\" height=\"484\" \/><figcaption id=\"caption-attachment-3175\" class=\"wp-caption-text\">SAM c\u00f3 th\u1ec3 tham gia v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn nh\u01b0ng v\u1edbi xu h\u01b0\u1edbng tham gia trong vai tr\u00f2 gi\u00e1m s\u00e1t ho\u1eb7c qu\u1ea3n l\u00fd<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Account_director_AD\"><\/span><span style=\"color: #017ab7;\">Account director (AD)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Account director (AD) gi\u00e1m s\u00e1t SAM v\u00e0 ch\u1ec9 \u0111\u1ea1o c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. AD s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn b\u1ed9 ph\u1eadn account \u0111\u1ec3 th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t c\u1ee7a to\u00e0n b\u1ed9 ph\u1eadn. \u0110\u00e2y l\u00e0 c\u1ea5p b\u1eadc cao nh\u1ea5t m\u00e0 m\u1ed9t nh\u00e2n vi\u00ean account c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong s\u1ef1 nghi\u1ec7p, t\u1ea5t nhi\u00ean n\u1ebfu b\u1ea1n v\u1eabn gi\u1eef v\u1eefng l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 b\u1ea5t k\u1ef3 qu\u1ea3n l\u00fd c\u1ea5p cao n\u00e0o, AD n\u1eafm gi\u1eef v\u1ecb tr\u00ed quan tr\u1ecdng trong agency, l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi ban \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh trong c\u00f4ng ty.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u1ea3i \u0111\u00e1p cho c\u00e2u h\u1ecfi account l\u00e0 g\u00ec trong marketing agency. V\u1edbi v\u1ecb tr\u00ed n\u00e0y, m\u1ecdi th\u1ee9 c\u00f3 v\u1ebb di\u1ec5n ra kh\u00e1 nhanh v\u00e0 d\u1ed3n d\u1eadp, nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ee7 \u0111am m\u00ea v\u00e0 nhi\u1ec7t huy\u1ebft v\u1edbi vi\u1ec7c giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 nh\u00e2n s\u1ef1, th\u00ec c\u00f3 l\u1ebd b\u1ea1n r\u1ea5t ph\u00f9 h\u1ee3p cho c\u00f4ng vi\u1ec7c n\u00e0y. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111am m\u00ea ch\u1ec9 l\u00e0 nh\u1ea5t th\u1eddi hay l\u00e0 c\u1ea3 m\u1ed9t \u0111\u1eddi trong s\u1ef1 nghi\u1ec7p, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u c\u00f4ng vi\u1ec7c v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 cho b\u1ea3n th\u00e2n m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><strong><em>\u201cIt\u2019s better to be boldly decisive and risk being wrong than to agonize at length and be right too late.\u201d- Marilyn Moats Kennedy<\/em><\/strong><\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c122d8358b8014030061' value='6a3c122d8358b8014030061'><input type='hidden' id='bg-show-more-text-6a3c122d8358b8014030061' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c122d8358b8014030061' value='Show Less'><a id='bg-showmore-action-6a3c122d8358b8014030061' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c122d8358b8014030061' >\n<ol>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.linkedin.com\/pulse\/guide-account-management-marketing-agency-chris-tynan\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/pulse\/guide-account-management-marketing-agency-chris-tynan\/<\/a>\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u nh\u1ea5t, account l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng &#8211; gi\u00e1m s\u00e1t, qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 truy\u1ec1n t\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":13,"featured_media":3177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3161"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}