{"id":3153,"date":"2021-12-14T13:50:21","date_gmt":"2021-12-14T06:50:21","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3153"},"modified":"2021-12-14T13:50:21","modified_gmt":"2021-12-14T06:50:21","slug":"marketing-bang-to-roi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft v\u1ec1 marketing b\u1eb1ng t\u1edd r\u01a1i"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea t\u1eeb trang web c\u1ee7a Hi\u1ec7p h\u1ed9i Ti\u1ebfp th\u1ecb Tr\u1ef1c ti\u1ebfp (DMA) \u201ctrong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o, c\u00f3 79% ng\u01b0\u1eddi gi\u1eef l\u1ea1i, chuy\u1ec3n cho b\u1ea1n b\u00e8 v\u00e0 xem qua n\u1ed9i dung c\u1ee7a t\u1edd r\u01a1i\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 r\u1ea5t l\u1edbn so v\u1edbi 81% nh\u1eefng ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi, ph\u01b0\u01a1ng ph\u00e1p marketing b\u1eb1ng t\u1edd r\u01a1i mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba? \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, m\u1eddi b\u1ea1n ti\u1ebfp t\u1ee5c \u0111\u1ecdc b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#1_Marketing_bang_to_roi_la_gi\" >1. Marketing b\u1eb1ng t\u1edd r\u01a1i l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#2_Tai_sao_nen_su_dung_to_roi_quang_cao\" >2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#21_Tiet_kiem_chi_phi\" >2.1. Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#22_Kha_nang_cung_cap_thong_tin_day_du_hon\" >2.2. Kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#23_Tan_dung_loi_the_thi_giac\" >2.3. T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf th\u1ecb gi\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#24_De_doc_hon\" >2.4. D\u1ec5 \u0111\u1ecdc h\u01a1n\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#25_Huong_den_muc_tieu_nhan_khau_hoc_cu_the\" >2.5. H\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#Ai_nen_su_dung_to_roi_quang_cao\" >Ai n\u00ean s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/marketing-bang-to-roi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Marketing_bang_to_roi_la_gi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1. Marketing b\u1eb1ng t\u1edd r\u01a1i l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1edd r\u01a1i \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00e1c m\u1ea9u qu\u1ea3ng c\u00e1o b\u1eb1ng gi\u1ea5y v\u1edbi k\u00edch th\u01b0\u1edbc nh\u1ecf v\u1eeba \u0111\u1ee7 l\u00f2ng b\u00e0n tay, m\u1ee5c \u0111\u00edch \u0111\u1ec3 ng\u01b0\u1eddi ph\u00e1t t\u1edd r\u01a1i d\u1ec5 d\u00e0ng \u0111\u01b0a cho ng\u01b0\u1eddi nh\u1eadn, \u0111\u1eb7t trong gi\u1ecf xe th\u1eadm ch\u00ed nh\u00e9t v\u00e0o c\u1eeda xe h\u01a1i. C\u00f3 th\u1ec3 th\u1ea5y \u0111a s\u1ed1 t\u1edd r\u01a1i \u1edf Vi\u1ec7t Nam th\u01b0\u1eddng qu\u1ea3ng c\u00e1o cho d\u1ecbch v\u1ee5 vay ti\u1ec1n, th\u1ebf ch\u1ea5p l\u00e3i su\u1ea5t cao nh\u1eafm \u0111\u1ebfn m\u1ecdi lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng. <\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em><strong>Tuy nhi\u00ean, n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u00fang c\u00e1ch, t\u1edd r\u01a1i s\u1ebd l\u00e0 \u201cchi\u1ebfc ch\u00eca kh\u00f3a quy\u1ec1n l\u1ef1c\u201d \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u201cm\u1edf kh\u00f3a\u201d nh\u1eefng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd.<\/strong><\/em><\/span><\/p>\n<figure id=\"attachment_2805\" aria-describedby=\"caption-attachment-2805\" style=\"width: 1591px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2805\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/muc-dich-su-dung-cua-leaflet-1.jpg\" alt=\"Leaflet l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c\" width=\"1591\" height=\"1568\" \/><figcaption id=\"caption-attachment-2805\" class=\"wp-caption-text\">T\u1edd r\u01a1i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_nen_su_dung_to_roi_quang_cao\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Tiet_kiem_chi_phi\"><\/span><span style=\"color: #017ab7;\">2.1. Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y mang l\u1ea1i m\u1ed9t l\u1ee3i \u00edch to l\u1edbn \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o: ti\u1ebft ki\u1ec7m chi ph\u00ed. Thay v\u00ec ph\u1ea3i thu\u00ea nh\u00e2n s\u1ef1 v\u00e0 \u0111\u1ea7u t\u01b0 cho c\u00f4ng ngh\u1ec7, b\u01b0\u1edbc \u0111\u1ea7u c\u1ee7a c\u00e1c <a href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/a>, th\u00ec v\u1edbi t\u1edd r\u01a1i, ch\u1ec9 c\u1ea7n thu\u00ea nh\u00e2n c\u00f4ng \u0111\u1ec3 \u0111i ph\u00e1t ch\u00fang. Nh\u00e2n l\u1ef1c cho vi\u1ec7c ph\u00e1t t\u1edd r\u01a1i ch\u1eafc ch\u1eafn c\u00f3 chi ph\u00ed \u00edt h\u01a1n nh\u00e2n l\u1ef1c cho vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay x\u00e2y d\u1ef1ng website. Ngo\u00e0i ra, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1eafc ch\u1eafn b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ed5 r\u1ea5t nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o Facebook hay Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c qu\u1ea3ng c\u00e1o b\u1eb1ng t\u1edd r\u01a1i \u0111\u01a1n gi\u1ea3n h\u01a1n th\u1ebf nhi\u1ec1u. T\u1edd r\u01a1i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf mi\u1ec5n ph\u00ed tr\u00ean m\u00e1y t\u00ednh, ho\u1eb7c \u0111\u1ed1i v\u1edbi c\u00e1c t\u1edd r\u01a1i d\u1ea1ng cao c\u1ea5p h\u01a1n, s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c in offset \u0111\u1ec3 in t\u1edd r\u01a1i c\u0169ng t\u1ed1n \u00edt chi ph\u00ed h\u01a1n. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p in n\u00e0y kh\u00f4ng \u0111\u1eaft ti\u1ec1n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n mu\u1ed1n in v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. Khi n\u00f3i \u0111\u1ebfn in k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 in offset, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u1edd r\u01a1i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao &#8211; h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung s\u1eafc n\u00e9t c\u0169ng nh\u01b0 \u0111\u1ea7y chu\u1ea9n m\u1ef1c.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Kha_nang_cung_cap_thong_tin_day_du_hon\"><\/span><span style=\"color: #017ab7;\">2.2. Kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 h\u01a1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, t\u1edd r\u01a1i kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb hay k\u00fd t\u1ef1. Th\u1eadm ch\u00ed, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i lo v\u1ec1 c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o (t\u1ea5t nhi\u00ean l\u00e0 t\u1eeb ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh trong t\u1edd r\u01a1i c\u0169ng ph\u1ea3i tu\u00e2n theo ph\u00e1p lu\u1eadt v\u00e0 gi\u1edbi h\u1ea1n \u0111\u1ea1o \u0111\u1ee9c), nh\u01b0ng s\u1ef1 ki\u1ec3m duy\u1ec7t s\u1ebd kh\u00f4ng qu\u00e1 g\u1eaft gao. V\u1edbi t\u1edd r\u01a1i, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 v\u00e0o bao nhi\u00eau th\u00f4ng tin b\u1ea1n mu\u1ed1n c\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh hay chi ti\u1ebft minh h\u1ecda \u0111\u1ec3 t\u1edd r\u01a1i th\u00eam sinh \u0111\u1ed9ng h\u01a1n. T\u1edd r\u01a1i c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o, logo c\u00f4ng ty, th\u00f4ng tin li\u00ean h\u1ec7, h\u00ecnh \u1ea3nh,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1edd r\u01a1i l\u00fd t\u01b0\u1edfng ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00e1nh nh\u00ecn ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n c\u1ea7n c\u00f3 b\u1ed1 c\u1ee5c d\u1ec5 \u0111\u1ecdc. N\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o t\u1edd r\u01a1i ph\u1ea3i l\u00e0 nh\u1eefng th\u00f4ng tin tr\u1ecdng t\u00e2m, c\u00f3 th\u1ec3 l\u00e0 g\u1ea1ch \u0111\u1ea7u d\u00f2ng v\u1edbi ti\u00eau \u0111\u1ec1, \u0111i\u1ec1u n\u00e0y s\u1ebd chia nh\u1ecf v\u0103n b\u1ea3n, gi\u00fap d\u1ec5 \u0111\u1ecdc h\u01a1n \u0111\u1ed3ng th\u1eddi gi\u00fap t\u1edd r\u01a1i chuy\u00ean nghi\u1ec7p v\u00e0 g\u1ecdn gh\u1ebd.\u00a0<\/span><\/p>\n<figure id=\"attachment_3154\" aria-describedby=\"caption-attachment-3154\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3154\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/uu-diem-cua-in-to-roi-quang-cao.jpg\" alt=\"T\u1edd r\u01a1i l\u00fd t\u01b0\u1edfng ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00e1nh nh\u00ecn ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean\" width=\"700\" height=\"468\" \/><figcaption id=\"caption-attachment-3154\" class=\"wp-caption-text\">T\u1edd r\u01a1i l\u00fd t\u01b0\u1edfng ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00e1nh nh\u00ecn ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"23_Tan_dung_loi_the_thi_giac\"><\/span><span style=\"color: #017ab7;\">2.3. T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf th\u1ecb gi\u00e1c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch marketing b\u1eb1ng t\u1edd r\u01a1i c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ecdi s\u1ef1 thu h\u00fat c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. L\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, t\u1edd r\u01a1i c\u00f3 l\u1ee3i th\u1ebf d\u1ec5 d\u00e0ng \u0111\u1ebfn tay c\u1ee7a ng\u01b0\u1eddi xem, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng thu h\u00fat \u0111i\u1ec3m nh\u00ecn c\u1ee7a h\u1ecd. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, t\u1edd r\u01a1i \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p t\u00ednh n\u0103ng \u201cthi\u00ean bi\u1ebfn v\u1ea1n h\u00f3a\u201d h\u00ecnh d\u1ea1ng, t\u1ef1 do ch\u01a1i \u0111\u00f9a v\u1edbi h\u00ecnh \u1ea3nh, c\u00e2u t\u1eeb v\u00e0 m\u00e0u s\u1eafc. T\u1edd r\u01a1i c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00ecnh d\u1ea1ng v\u00e0 k\u00edch c\u1ee1 kh\u00e1c nhau. S\u1ef1 linh ho\u1ea1t n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ed1 c\u1ee5c n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra m\u1ed9t t\u1edd r\u01a1i d\u1ec5 \u0111\u1ecdc v\u00e0 \u0111i v\u00e0o tr\u1ecdng t\u00e2m.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_De_doc_hon\"><\/span><span style=\"color: #017ab7;\">2.4. D\u1ec5 \u0111\u1ecdc h\u01a1n\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf t\u1edd r\u01a1i, nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd ch\u1ec9 th\u00eam th\u00f4ng tin quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft v\u1ec1 doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m. V\u0103n b\u1ea3n c\u0169ng ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng do \u0111\u00f3 ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 c\u00f3 ph\u00f4ng ch\u1eef d\u1ec5 \u0111\u1ecdc. M\u1ed9t t\u1edd r\u01a1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p, do \u0111\u00f3, thi\u1ebft k\u1ebf tr\u1ef1c quan, \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 v\u00e0 d\u1ec5 \u0111\u1ecdc l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_Huong_den_muc_tieu_nhan_khau_hoc_cu_the\"><\/span><span style=\"color: #017ab7;\">2.5. H\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e1t t\u1edd r\u01a1i, c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e1t ch\u00fang \u1edf nh\u1eefng khu v\u1ef1c \u0111\u00f4ng \u0111\u00fac. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi c\u0169ng nh\u01b0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed \u0111\u1ec3 nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc n\u01a1i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n. Ngay c\u1ea3 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng kh\u00f4ng th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t t\u1edd r\u01a1i \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 m\u1ee5c ti\u00eau cao. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang m\u1edf m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang m\u1edbi, vi\u1ec7c gh\u00e9 th\u0103m m\u1ed9t trung t\u00e2m mua s\u1eafm v\u00e0 ph\u00e1t t\u1edd r\u01a1i s\u1ebd \u0111\u00e1nh tr\u00fang m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua s\u1eafm v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh ch\u1ec9 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ai_nen_su_dung_to_roi_quang_cao\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Ai n\u00ean s\u1eed d\u1ee5ng t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00ean ch\u00fa \u00fd \u0111\u1ebfn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf \u0111ang t\u00ecm c\u00e1ch mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng online ho\u1eb7c kinh doanh nh\u01b0ng kh\u00f4ng c\u00f3 m\u1eb7t b\u1eb1ng c\u1ed1 \u0111\u1ecbnh, t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1eb3n l\u00e0 \u00fd hay cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n. V\u1edbi lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y, vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u h\u01a1n. M\u1ed9t c\u1eeda h\u00e0ng spa \u0111\u1ecba ph\u01b0\u01a1ng hay nh\u00e0 h\u00e0ng m\u1edbi m\u1edf trong khu v\u1ef1c l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c kinh doanh c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<figure id=\"attachment_3155\" aria-describedby=\"caption-attachment-3155\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3155\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/M3Hcxvf.jpeg\" alt=\"Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00ean ch\u00fa \u00fd \u0111\u1ebfn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y\" width=\"1024\" height=\"684\" \/><figcaption id=\"caption-attachment-3155\" class=\"wp-caption-text\">Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00ean ch\u00fa \u00fd \u0111\u1ebfn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing b\u1eb1ng t\u1edd r\u01a1i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd cho c\u00e1c doanh nghi\u1ec7p v\u1edbi kh\u1ea3 n\u0103ng mang l\u1ea1i t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i \u1ea5n t\u01b0\u1ee3ng. B\u00e1o c\u00e1o c\u1ee7a DMA cho th\u1ea5y 48% ng\u01b0\u1eddi ph\u1ea3n h\u1ed3i l\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean t\u1edd r\u01a1i v\u00e0 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, h\u1ecfi han th\u00f4ng tin ho\u1eb7c mua s\u1ea3n ph\u1ea9m. C\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb h\u1eefu h\u00ecnh nh\u01b0 t\u1edd r\u01a1i v\u1ed1n h\u1ea5p d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00ec nhi\u1ec1u l\u00fd do. N\u00f3 kh\u00f4ng ch\u1ec9 thu h\u00fat c\u00e1c gi\u00e1c quan v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed h\u1ecd, m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n, gi\u00fap h\u1ecd v\u00e0 l\u1eabn b\u1ea1n c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn tho\u1ea3i m\u00e1i h\u01a1n.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a29ece69e1799091030873' value='6a29ece69e1799091030873'><input type='hidden' id='bg-show-more-text-6a29ece69e1799091030873' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a29ece69e1799091030873' value='Show Less'><a id='bg-showmore-action-6a29ece69e1799091030873' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a29ece69e1799091030873' >\n<ol>\n<li><a href=\"https:\/\/www.bbpress.co.uk\/news\/advantages-and-disadvantages-of-leaflets-for-advertising-in-2019\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.bbpress.co.uk\/news\/advantages-and-disadvantages-of-leaflets-for-advertising-in-2019<\/span><\/a><\/li>\n<li><a href=\"https:\/\/leafletdistributionteam.co.uk\/blog\/leaflet-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/leafletdistributionteam.co.uk\/blog\/leaflet-marketing\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.proactive.marketing\/leaflet-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.proactive.marketing\/leaflet-marketing\/<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi, ph\u01b0\u01a1ng ph\u00e1p marketing b\u1eb1ng t\u1edd r\u01a1i mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba? \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, m\u1eddi b\u1ea1n ti\u1ebfp t\u1ee5c \u0111\u1ecdc b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":13,"featured_media":3156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[75,114],"class_list":["post-3153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-tool","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3153"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3156"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}