{"id":3136,"date":"2021-12-13T16:46:52","date_gmt":"2021-12-13T09:46:52","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3136"},"modified":"2021-12-13T16:46:52","modified_gmt":"2021-12-13T09:46:52","slug":"khung-vrio","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/khung-vrio\/","title":{"rendered":"Khung VRIO: X\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p\u00a0"},"content":{"rendered":"<p>Nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ecf xa \u0111\u1ed1i th\u1ee7. N\u1ebfu b\u1ea1n c\u00f2n loay hoay kh\u00f4ng bi\u1ebft l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y? Khung VRIO ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi d\u00e0nh cho b\u1ea1n.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Khung_VRIO_la_gi\" >Khung VRIO l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#V_%E2%80%93_Valuable_Gia_tri\" >V &#8211; Valuable: Gi\u00e1 tr\u1ecb\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#R_%E2%80%93_Rare_Hiem\" >R &#8211; Rare: Hi\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#I_%E2%80%93_Inimitable_Duy_nhat_hoac_kho_bat_chuoc\" >I &#8211; Inimitable: Duy nh\u1ea5t ho\u1eb7c kh\u00f3 b\u1eaft ch\u01b0\u1edbc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#O_%E2%80%93_Organization_To_chuc\" >O &#8211; Organization : T\u1ed5 ch\u1ee9c\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#4_buoc_thuc_hien_khung_VRIO_hieu_qua\" >4 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n khung VRIO hi\u1ec7u qu\u1ea3\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Buoc_1_Xac_dinh_tai_nguyen_cua_doanh_nghiep\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Buoc_2_Phan_tich_VRIO\" >B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch VRIO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Buoc_3_Bao_ve_nguon_tai_nguyen\" >B\u01b0\u1edbc 3: B\u1ea3o v\u1ec7 ngu\u1ed3n t\u00e0i nguy\u00ean\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Buoc_4_Thuc_hien_danh_gia_thuong_xuyen\" >B\u01b0\u1edbc 4: Th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Vi_du_ve_khung_VRIO_TikTok_co_that_su_loi_hai_nhu_chung_ta_nghi\" >V\u00ed d\u1ee5 v\u1ec1 khung VRIO: TikTok c\u00f3 th\u1eadt s\u1ef1 l\u1ee3i h\u1ea1i nh\u01b0 ch\u00fang ta ngh\u0129?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/khung-vrio\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Khung_VRIO_la_gi\"><\/span><span style=\"color: #017ab7;\">Khung VRIO l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khung VRIO \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 1991 b\u1edfi Jay Barney. Khung VRIO l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n l\u1ef1c hay ngu\u1ed3n t\u00e0i nguy\u00ean v\u00e0 n\u0103ng l\u1ef1c b\u00ean trong c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m x\u00e1c \u0111\u1ecbnh xem ch\u00fang c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng hay kh\u00f4ng.<\/span><\/p>\n<figure id=\"attachment_3137\" aria-describedby=\"caption-attachment-3137\" style=\"width: 2030px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3137\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/capture-decc81cran-2021-03-14-acc80-00.04.00.png\" alt=\"Khung VRIO gi\u00fap doanh nghi\u1ec7p t\u00ecm ra l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t\" width=\"2030\" height=\"866\" \/><figcaption id=\"caption-attachment-3137\" class=\"wp-caption-text\">Khung VRIO gi\u00fap doanh nghi\u1ec7p t\u00ecm ra l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">B\u1edfi m\u1ed7i m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 c\u00e1c ngu\u1ed3n l\u1ef1c, ngu\u1ed3n t\u00e0i nguy\u00ean ri\u00eang \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh. Ngu\u1ed3n l\u1ef1c ph\u1ea3i c\u00f3 b\u1ed1n thu\u1ed9c t\u00ednh bao g\u1ed3m gi\u00e1 tr\u1ecb (valuable), s\u1ef1 hi\u1ebfm c\u00f3 (rare),\u00a0 duy nh\u1ea5t hay kh\u00f4ng th\u1ec3 b\u1eaft ch\u01b0\u1edbc (inimitable) v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb t\u1ed5 ch\u1ee9c (organization).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"V_%E2%80%93_Valuable_Gia_tri\"><\/span><span style=\"color: #017ab7;\">V &#8211; Valuable: Gi\u00e1 tr\u1ecb\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb th\u00ec m\u1edbi gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. N\u1ebfu c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ki\u1ec7n n\u00e0y th\u00ec doanh nghi\u1ec7p s\u1ebd g\u1eb7p ph\u1ea3i nh\u1eefng b\u1ea5t l\u1ee3i trong c\u1ea1nh tranh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t gi\u00e1 tr\u1ecb c\u1ee7a ngu\u1ed3n l\u1ef1c li\u00ean t\u1ee5c b\u1edfi ch\u1ec9 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf c\u0169ng khi\u1ebfn cho n\u00f3 kh\u00f4ng ph\u00e1t huy t\u1ed1t nh\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"R_%E2%80%93_Rare_Hiem\"><\/span><span style=\"color: #017ab7;\">R &#8211; Rare: Hi\u1ebfm<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ngu\u1ed3n t\u00e0i nguy\u00ean hi\u1ebfm c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Tuy nhi\u00ean hi\u1ebfm ch\u1ec9 s\u1ef1 \u00edt \u1ecfi nh\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 duy nh\u1ea5t. \u1ea5t c\u00f3 th\u1ec3 \u0111\u1ed1i th\u1ee7 c\u1ee7a doanh nghi\u1ec7p c\u0169ng s\u1ebd c\u00f3 ngu\u1ed3n t\u00e0i nguy\u00ean n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Coca-cola l\u00e0 doanh nghi\u1ec7p c\u00f3 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb, \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 ch\u00e0o \u0111\u00f3n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Tuy nhi\u00ean s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca-cola kh\u00f4ng ph\u1ea3i l\u00e0 hi\u1ebfm, v\u00ec Pepsi l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ngang ng\u1eeda v\u00e0 s\u1edf h\u1eefu nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi Coca-cola.\u00a0<\/span><\/p>\n<figure id=\"attachment_3061\" aria-describedby=\"caption-attachment-3061\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3061\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/pepsivscocacolamarketing-strategy.jpg\" alt=\"Pepsi \u0111\u00e3 gi\u00e1ng \u0111\u00f2n t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n v\u1edbi Coca-Cola\" width=\"1200\" height=\"713\" \/><figcaption id=\"caption-attachment-3061\" class=\"wp-caption-text\">Coca-cola v\u00e0 Pepsi l\u00e0 k\u00ec ph\u00f9ng \u0111\u1ecbch th\u1ee7 trong l\u0129nh v\u1ef1c n\u01b0\u1edbc gi\u1ea3i kh\u00e1t.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"I_%E2%80%93_Inimitable_Duy_nhat_hoac_kho_bat_chuoc\"><\/span><span style=\"color: #017ab7;\">I &#8211; Inimitable: Duy nh\u1ea5t ho\u1eb7c kh\u00f3 b\u1eaft ch\u01b0\u1edbc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 ngu\u1ed3n l\u1ef1c hi\u1ebfm v\u00e0 h\u01b0\u1edbng t\u1ee3i s\u1ef1 duy nh\u1ea5t hay kh\u00f4ng th\u1ec3 b\u1eaft ch\u01b0\u1edbc \u0111\u01b0\u1ee3c th\u00ec doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. Tuy nhi\u00ean n\u1ebfu \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 sao ch\u00e9p ngu\u1ed3n l\u1ef1c n\u00e0y hay t\u1ea1o ra m\u1ed9t th\u1ee9 kh\u00e1c \u0111\u1ec3 thay th\u1ebf th\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u00e0y ch\u1ec9 mang t\u00ednh t\u1ea1m th\u1eddi.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_%E2%80%93_Organization_To_chuc\"><\/span><span style=\"color: #017ab7;\">O &#8211; Organization : T\u1ed5 ch\u1ee9c\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 c\u1ea1nh tranh b\u1ec1n v\u1eefng. \u0110\u1ec3 gi\u1eef v\u1eefng \u0111i\u1ec1u n\u00e0y th\u00ec doanh nghi\u1ec7p c\u1ea7n c\u00f3 t\u1ed5 ch\u1ee9c \u0111\u1ec3 tri\u1ec3n khai v\u00e0 th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng ti\u1ec1m t\u00e0ng c\u1ee7a l\u1ee3i th\u1ebf tr\u00ean. M\u1ed9t ngu\u1ed3n l\u1ef1c kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00ec n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u00e0 th\u00f4i.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_buoc_thuc_hien_khung_VRIO_hieu_qua\"><\/span><span style=\"color: #017ab7;\">4 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n khung VRIO hi\u1ec7u qu\u1ea3\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_tai_nguyen_cua_doanh_nghiep\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong khung VRIO l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<figure id=\"attachment_3138\" aria-describedby=\"caption-attachment-3138\" style=\"width: 741px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3138\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/12.png\" alt=\"X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p\" width=\"741\" height=\"449\" \/><figcaption id=\"caption-attachment-3138\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">C\u00f3 hai lo\u1ea1i t\u00e0i nguy\u00ean m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e0i nguy\u00ean h\u1eefu h\u00ecnh:<\/b><span style=\"font-weight: 400;\"> l\u00e0 nh\u1eefng t\u00e0i nguy\u00ean nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ea5t \u0111ai, m\u00e1y m\u00f3c, kho b\u00e3i,\u2026. Tuy nhi\u00ean nh\u1eefng t\u00e0i nguy\u00ean h\u1eefu h\u00ecnh hi\u1ebfm khi tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1edfi \u0111\u1ed1i th\u1ee7 d\u1ec5 d\u00e0ng s\u1edf h\u1eefu \u0111\u01b0\u1ee3c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e0i nguy\u00ean v\u00f4 h\u00ecnh:<\/b><span style=\"font-weight: 400;\"> bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng s\u1edf h\u1eefu tr\u00ed tu\u1ec7,\u2026 m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c. Nh\u1eefng t\u00e0i nguy\u00ean v\u00f4 h\u00ecnh th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 qu\u00fd hi\u1ebfm n\u00ean trong b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc xem x\u00e9t nh\u1eefng t\u00e0i nguy\u00ean v\u00f4 h\u00ecnh \u0111\u1ea7u ti\u00ean.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m sao \u0111\u1ec3 t\u00ecm ki\u1ebfm ngu\u1ed3n t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb? B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/hedima.vn\/journey\/huong-dan-6-buoc-thuc-hien-phan-tich-swot\/\">ph\u00e2n t\u00edch SWOT<\/a>, ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb b\u00ean ngo\u00e0i c\u0169ng nh\u01b0 b\u00ean trong, c\u00f9ng nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 nguy c\u01a1 trong t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u00e0y.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Phan_tich_VRIO\"><\/span><b>B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch VRIO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00e0i nguy\u00ean, b\u1ea1n h\u00e3y \u00e1p n\u00f3 v\u00e0o khung VRIO \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch. H\u00e3y l\u1ea7n l\u01b0\u1ee3t ph\u00e2n t\u00edch theo b\u1ed1n thu\u1ed9c t\u00ednh c\u1ee7a VRIO \u0111\u00e3 n\u00eau \u1edf tr\u00ean. \u0110\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, s\u1ef1 hi\u1ebfm c\u00f3, kh\u1ea3 n\u0103ng b\u1eaft ch\u01b0\u1edbc v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c khai th\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean \u0111\u00f3.\u00a0<\/span><\/p>\n<figure id=\"attachment_3139\" aria-describedby=\"caption-attachment-3139\" style=\"width: 744px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3139\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/13.png\" alt=\"Khung VRIO gi\u00fap \u0111\u00e1nh gi\u00e1 ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3i l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p\" width=\"744\" height=\"439\" \/><figcaption id=\"caption-attachment-3139\" class=\"wp-caption-text\">Khung VRIO gi\u00fap \u0111\u00e1nh gi\u00e1 ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3i l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p.<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em><strong>K\u1ebft qu\u1ea3n ph\u00e2n t\u00edch VRIO s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ngu\u1ed3n t\u00e0i nguy\u00ean \u0111\u00f3 c\u00f3 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 hay kh\u00f4ng.\u00a0<\/strong><\/em><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Bao_ve_nguon_tai_nguyen\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: B\u1ea3o v\u1ec7 ngu\u1ed3n t\u00e0i nguy\u00ean\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00e0 khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n t\u00e0i nguy\u00ean l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, l\u00e0 ngu\u1ed3n l\u1ef1c m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n th\u00ec b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea3o v\u1ec7 n\u00f3. Khi\u1ebfn n\u00f3 m\u00e3i l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p m\u00e0 kh\u00f4ng b\u1ecb \u0111\u1ed1i th\u1ee7 c\u01b0\u1edbp m\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 khi\u1ebfn ngu\u1ed3n t\u00e0i nguy\u00ean tr\u1edf n\u00ean khan hi\u1ebfm, kh\u00f3 b\u1eaft ch\u01b0\u1edbc v\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf l\u00e0 t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Thuc_hien_danh_gia_thuong_xuyen\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: Th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb c\u1ee7a ngu\u1ed3n t\u00e0i nguy\u00ean s\u1ebd bi\u1ebfn \u0111\u1ed5i theo th\u1eddi gian v\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 xem x\u00e9t, \u0111\u00e1nh gi\u00e1. S\u1ef1 c\u1ea1nh tranh thay \u0111\u1ed5i li\u00ean t\u1ee5c, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi xu\u1ea5t hi\u1ec7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch VRIO c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n l\u1ea1i \u0111\u1ec3 c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan h\u01a1n v\u1ec1 ngu\u1ed3n l\u1ef1c b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ee9ng im m\u1ed9t ch\u1ed7. H\u00e3y th\u1ef1c hi\u1ec7n VRIO th\u01b0\u1eddng xuy\u00ean, \u00edt nh\u1ea5t 6 th\u00e1ng m\u1ed9t l\u1ea7n \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u nh\u1ea5t c\u00f3 th\u1ec3.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_du_ve_khung_VRIO_TikTok_co_that_su_loi_hai_nhu_chung_ta_nghi\"><\/span><span style=\"color: #017ab7;\">V\u00ed d\u1ee5 v\u1ec1 khung VRIO: TikTok c\u00f3 th\u1eadt s\u1ef1 l\u1ee3i h\u1ea1i nh\u01b0 ch\u00fang ta ngh\u0129?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3140\" aria-describedby=\"caption-attachment-3140\" style=\"width: 602px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3140\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/Youtube-vs-TikTok.jpg\" alt=\"TikTok c\u00f3 th\u1ec3 so\u00e1n ng\u00f4i YouTube trong t\u01b0\u01a1ng lai?\" width=\"602\" height=\"339\" \/><figcaption id=\"caption-attachment-3140\" class=\"wp-caption-text\">TikTok c\u00f3 th\u1ec3 so\u00e1n ng\u00f4i YouTube trong t\u01b0\u01a1ng lai?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c c\u1ee7a k\u00eanh Tiktok, trong khi nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t ng\u1edd v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3. Th\u1eadm ch\u00ed, n\u1ec1n t\u1ea3ng n\u00e0y c\u00f2n ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd v\u01b0\u1ee3t m\u1eb7t \u00f4ng l\u1edbn Youtube trong t\u01b0\u01a1ng lai g\u1ea7n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Gi\u00e1 tr\u1ecb:<\/b><\/span><span style=\"font-weight: 400;\"> H\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ean to\u00e0n th\u1ebf th\u1edbi ( con s\u1ed1 n\u00e0y \u0111ang t\u0103ng l\u00ean h\u00e0ng ng\u00e0y)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Hi\u1ebfm:<\/b><\/span><span style=\"font-weight: 400;\"> S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a nh\u1eefng video ng\u1eafn v\u00e0 h\u00e0i h\u01b0\u1edbc \u0111\u01b0\u1ee3c cho l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a TikTok. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 chia s\u1ebb video nh\u01b0ng Tiktok n\u1ed5i b\u1eadt b\u1edfi s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng. V\u00ec v\u1eady n\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u201chi\u1ebfm\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Duy nh\u1ea5t:<\/b><\/span><span style=\"font-weight: 400;\"> \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i chia s\u1ebb video kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n, nh\u1ea5t l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ea3i \u0111\u1ee7 kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef m\u1ed9t t\u1ef7 (ho\u1eb7c h\u01a1n) ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra l\u00e0m sao \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 khi\u1ebfn ng\u01b0\u1eddi s\u1eed d\u1ee5ng y\u00eau th\u00edch? Tiktok kh\u00f4ng h\u1ec1 d\u1ec5 b\u1eaft ch\u01b0\u1edbc m\u1ed9t ch\u00fat n\u00e0o. Tuy nhi\u00ean n\u0103m 2021 youtube cho ra m\u1eaft Youtube Shorts c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Tiktok n\u00ean l\u1ee3i th\u1ebf c\u1ee7a Tiktok kh\u00f4ng c\u00f2n \u1edf th\u1ebf \u0111\u1ed9c quy\u1ec1n n\u1eefa.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><span style=\"color: #017ab7;\">T\u1ed5 ch\u1ee9c:<\/span> <\/b>Tiktok l\u00e0 ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o b\u1edfi c\u00f4ng ty Bytedance<span style=\"font-weight: 400;\">. T\u1ed5 ch\u1ee9c n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp 9 n\u0103m v\u00e0 \u0111\u01b0\u1ee3c \u0111inh gi\u00e1 140 t\u1ef7 (2020). V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a TikTok c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch d\u00e0nh cho \u1ee9ng d\u1ee5ng Douyin, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p n\u00e0y kh\u00f4ng ng\u1eebng t\u0103ng cao. \u0110i\u1ec1u n\u00e0y c\u0169ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o cho ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y!\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch ch\u00fang ta th\u1ea5y Tiktok l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed1t, tuy nhi\u00ean l\u1ee3i th\u1ebf n\u00e0y ch\u01b0a th\u1eadt s\u1ef1 hi\u1ebfm hay l\u00e0 duy nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 thay th\u1ebf Youtube trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><span style=\"color: #017ab7;\">K\u1ebft lu\u1eadn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch VRIO c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 c\u00f4ng ty ho\u1eb7c t\u1eebng b\u1ed9 ph\u1eadn \u0111\u1ec3 hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 t\u1eebng kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n n\u00ean \u0111\u1ecbnh v\u1ecb nh\u01b0 th\u1ebf n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem x\u00e9t VRIO c\u1ee7a b\u1ea1n l\u00e0 khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c120e9e4ba3097553708' value='6a3c120e9e4ba3097553708'><input type='hidden' id='bg-show-more-text-6a3c120e9e4ba3097553708' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c120e9e4ba3097553708' value='Show Less'><a id='bg-showmore-action-6a3c120e9e4ba3097553708' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c120e9e4ba3097553708' >\n<ol>\n<li><a href=\"https:\/\/thinkinsights.net\/strategy\/vrio-framework\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/thinkinsights.net\/strategy\/vrio-framework\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/strategicmanagementinsight.com\/tools\/vrio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> https:\/\/strategicmanagementinsight.com\/tools\/vrio<\/span><\/a><span style=\"font-weight: 400\">\/<\/span><\/li>\n<li><a style=\"font-size: 14.4px\" href=\"https:\/\/www.thepowermba.com\/en\/business\/vrio-analysis\" target=\"_blank\" rel=\"noopener\"><span>https:\/\/www.thepowermba.com\/en\/business\/vrio-analysi<\/span><\/a><span style=\"font-weight: 400\">s<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n c\u00f2n loay hoay kh\u00f4ng bi\u1ebft l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y? Khung VRIO ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi d\u00e0nh cho b\u1ea1n.\u00a0\u00a0<\/p>\n","protected":false},"author":13,"featured_media":3141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[75],"class_list":["post-3136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-tool"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3136"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3141"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}