{"id":3115,"date":"2021-12-13T11:42:39","date_gmt":"2021-12-13T04:42:39","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3115"},"modified":"2021-12-13T11:42:39","modified_gmt":"2021-12-13T04:42:39","slug":"kenh-marketing-truyen-thong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/","title":{"rendered":"Top 5 k\u00eanh marketing truy\u1ec1n th\u1ed1ng m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi Ai C\u1eadp \u0111\u00e3 s\u1eed d\u1ee5ng gi\u1ea5y c\u00f3i \u0111\u1ec3 l\u00e0m poster b\u00e1n h\u00e0ng v\u00e0 \u00e1p ph\u00edch treo t\u01b0\u1eddng. C\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 bi\u1ec3u ng\u1eef v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ch\u00ednh tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong t\u00e0n t\u00edch c\u1ee7a Pompeii v\u00e0 \u1ea2 R\u1eadp c\u1ed5 \u0111\u1ea1i. Th\u1eadt th\u00fa v\u1ecb khi ngh\u0129 \u0111\u1ebfn s\u1ef1 hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing n\u00e0y mang l\u1ea1i cho m\u1ed9t n\u1ec1n v\u0103n minh c\u00e1ch ch\u00fang ta h\u00e0ng ng\u00e0n n\u0103m tr\u01b0\u1edbc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 ng\u01b0\u1eddi c\u1ed5 \u0111\u1ea1i ch\u01b0a \u0111\u1eb7t t\u00ean cho ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, nh\u01b0ng \u1edf th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i, nh\u1eefng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn d\u01b0\u1edbi c\u00e1i t\u00ean ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng. \u0110\u1ec3 t\u00ecm hi\u1ec3u li\u1ec7u c\u00f3 nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng n\u00e0o c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 v\u1eadn d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ng\u00e0y nay, m\u1eddi b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#5_kenh_marketing_truyen_thong_danh_cho_chien_dich_cua_ban\" >5 k\u00eanh marketing truy\u1ec1n th\u1ed1ng d\u00e0nh cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Quang_cao_ngoai_troi_out-of-home\" >Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (out-of-home)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Phat_song\" >Ph\u00e1t s\u00f3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#In_an\" >In \u1ea5n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Thu_truc_tiep\" >Th\u01b0 tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Tiep_thi_qua_dien_thoai\" >Ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#4_vi_du_an_tuong_su_dung_hieu_qua_cac_kenh_marketing_truyen_thong\" >4 v\u00ed d\u1ee5 \u1ea5n t\u01b0\u1ee3ng s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Dove_chien_dich_%E2%80%9CReal_Beauty%E2%80%9D\" >Dove: chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Nike_Running_Nike\" >Nike+ Running: Nike+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#BMW_Films_The_Hire\" >BMW Films: The Hire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Old_Spice_The_Man_Your_Man_Could_Smell_Like\" >Old Spice: The Man Your Man Could Smell Like<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_kenh_marketing_truyen_thong_danh_cho_chien_dich_cua_ban\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">5 k\u00eanh marketing truy\u1ec1n th\u1ed1ng d\u00e0nh cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_ngoai_troi_out-of-home\"><\/span><span style=\"color: #017ab7;\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (out-of-home)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a>, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 OOH (Out Of Home), l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u00ean ngo\u00e0i n\u01a1i \u1edf v\u00e0 ch\u1ed7 l\u00e0m c\u1ee7a h\u1ecd. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00eanh marketing n\u00e0y s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c quan, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 s\u1eed d\u1ee5ng n\u1ed9i dung h\u00ecnh \u1ea3nh \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. B\u1edfi v\u00ec h\u1ea1n ch\u1ebf th\u00f4ng \u0111i\u1ec7p b\u1eb1ng ch\u1eef vi\u1ebft, nh\u1eefng h\u00ecnh \u1ea3nh m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1eed d\u1ee5ng c\u1ea7n ph\u1ea3i tr\u1edf n\u00ean th\u1eadt thu h\u00fat \u00e1nh nh\u00ecn. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, b\u1ea3ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o in tr\u00ean th\u00e2n xe, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o b\u00ean ngo\u00e0i c\u0103n nh\u00e0 b\u1ea1n \u1edf, lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y c\u00f2n xu\u1ea5t hi\u1ec7n b\u00ean trong n\u01a1i l\u00e0m vi\u1ec7c, n\u01a1i b\u1ea1n mua s\u1eafm hay tr\u01b0\u1eddng h\u1ecdc.\u00a0<\/span><\/p>\n<figure id=\"attachment_3116\" aria-describedby=\"caption-attachment-3116\" style=\"width: 442px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3116\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/1-2.png\" alt=\"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi xem\" width=\"442\" height=\"676\" \/><figcaption id=\"caption-attachment-3116\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi xem<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, k\u00eanh marketing n\u00e0y r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng khi k\u1ebft h\u1ee3p v\u1edbi ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, mang \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng tr\u1ef1c quan, thu h\u00fat v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem. T\u1eeb \u0111\u00f3, n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1edf c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phat_song\"><\/span><span style=\"color: #017ab7;\">Ph\u00e1t s\u00f3ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e1t s\u00f3ng l\u00e0 c\u00e1ch truy\u1ec1n th\u00f4ng tin ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 \u0111\u00e0i ph\u00e1t thanh v\u00e0 truy\u1ec1n h\u00ecnh.<\/span><\/p>\n<p><strong><span style=\"color: #017ab7;\"><em> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e1ng k\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 \u0111\u00e0i ph\u00e1t thanh \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. <\/em><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi truy\u1ec1n h\u00ecnh, ch\u00fang mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i gi\u1edbi thi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 ch\u1ee9c n\u0103ng m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng v\u00e0 ch\u00e2n th\u1ef1c qua nh\u1eefng c\u00e2u chuy\u1ec7n, t\u00ecnh hu\u1ed1ng hay b\u00e0i h\u00e1t vui nh\u1ed9n. C\u00f2n qu\u1ea3ng c\u00e1o ph\u00e1t thanh ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean di chuy\u1ec3n v\u00ed d\u1ee5 nh\u01b0 t\u00e0i x\u1ebf. M\u1eb7t kh\u00e1c, ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ukiq1g900aE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Qu\u1ea3ng c\u00e1o &#8220;Mua h\u00e0ng \u0111i\u1ec7n m\u00e1y \u0111\u1ebfn \u0110i\u1ec7n m\u00e1y XANH&#8221; l\u1ea7 ng\u00f2i n\u1ed5 gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_an\"><\/span><span style=\"color: #017ab7;\">In \u1ea5n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n bao g\u1ed3m b\u00e1o gi\u1ea5y, t\u1ea1p ch\u00ed v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m in kh\u00e1c nh\u01b0 s\u00e1ch v\u00e0 t\u1eadp san h\u1ecdc thu\u1eadt. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang, qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00f4ng c\u1ee5 in \u1ea5n cho ph\u00e9p c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. C\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin, tri th\u1ee9c b\u1eb1ng s\u00e1ch, b\u00e1o, t\u1ea1p ch\u00ed v\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t xen k\u1ebd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean v\u00e0 d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 t\u00ednh to\u00e1n tr\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> M\u1ed9t l\u1ee3i th\u1ebf kh\u00e1c c\u1ee7a lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y l\u00e0 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecdc n\u1eef \u1edf t\u1ea1p ch\u00ed d\u00e0nh cho ph\u1ee5 n\u1eef ho\u1eb7c t\u1ea1p ch\u00ed th\u1eddi trang.\u00a0<\/span><\/p>\n<figure id=\"attachment_2982\" aria-describedby=\"caption-attachment-2982\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2982\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Feature-image-630.png\" alt=\"T\u1ea1i sao n\u00ean t\u00ecm hi\u1ec3u v\u1ec1 marketing truy\u1ec1n th\u1ed1ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1?\" width=\"1200\" height=\"630\" \/><figcaption id=\"caption-attachment-2982\" class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3\u00a0<\/span><\/i><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in t\u1ea1o ra g\u1ea7n 30 t\u1ef7 \u0111\u00f4 la doanh thu qu\u1ea3ng c\u00e1o m\u1ed7i n\u0103m. M\u1eb7c d\u00f9 doanh thu cho b\u00e1o in gi\u1ea3m nh\u1eb9 trong khi doanh thu c\u1ee7a truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y v\u1eabn mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho nhi\u1ec1u doanh nghi\u1ec7p.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thu_truc_tiep\"><\/span><span style=\"color: #017ab7;\">Th\u01b0 tr\u1ef1c ti\u1ebfp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u01b0 tr\u1ef1c ti\u1ebfp \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c th\u00f4ng tin mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. Ngo\u00e0i ra, k\u00eanh ti\u1ebfp th\u1ecb n\u00e0y c\u00f2n c\u00f3 nh\u1eefng bi\u1ebfn th\u1ec3 kh\u00e1c nhau nh\u01b0 brochures (m\u1ed9t lo\u1ea1i \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o d\u01b0\u1edbi d\u1ea1ng s\u00e1ch thu nh\u1ecf), th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, t\u1edd r\u01a1i v\u00e0 c\u00e1c t\u00e0i li\u1ec7u in kh\u00e1c \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, th\u01b0 tr\u1ef1c ti\u1ebfp c\u00f2n \u0111\u01b0\u1ee3c th\u1ea5y d\u01b0\u1edbi d\u1ea1ng email k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf trong m\u1ecdi kh\u00eda c\u1ea1nh \u0111\u1eddi s\u1ed1ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tiep_thi_qua_dien_thoai\"><\/span><span style=\"color: #017ab7;\">Ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> \u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi, k\u00eanh ti\u1ebfp th\u1ecb n\u00e0y \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><strong><em>\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c g\u1ecdi bao g\u1ed3m li\u00ean h\u1ec7, th\u00f4ng b\u00e1o v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng qua \u0111i\u1ec7n tho\u1ea1i.\u00a0<\/em><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 mang m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb, k\u00eanh marketing n\u00e0y c\u00f2n t\u1ecf ra r\u1ea5t hi\u1ec7u qu\u1ea3 \u1edf kh\u00eda c\u1ea1nh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p d\u1ecbch v\u1ee5 th\u1ef1c hi\u1ec7n nh\u1eefng cu\u1ed9c g\u1ecdi kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng sau khi \u0111\u01b0\u1ee3c cung c\u1ea5p d\u1ecbch v\u1ee5, nh\u1eb1m c\u1ea3i thi\u1ec7n quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_vi_du_an_tuong_su_dung_hieu_qua_cac_kenh_marketing_truyen_thong\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">4 v\u00ed d\u1ee5 \u1ea5n t\u01b0\u1ee3ng s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 top 5 chi\u1ebfn d\u1ecbch \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t th\u1ebf k\u1ef7 21 theo Advertising Age &#8211; t\u1eadp san truy\u1ec1n th\u00f4ng g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean th\u1ebf gi\u1edbi:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dove_chien_dich_%E2%80%9CReal_Beauty%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">Dove: chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3117\" aria-describedby=\"caption-attachment-3117\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3117\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/2-1.png\" alt=\"Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng c\u1ee7a Dove: Real Beauty h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u00f4n vinh n\u00e9t \u0111\u1eb9p nguy\u00ean b\u1ea3n c\u1ee7a ph\u1ee5 n\u1eef\" width=\"1200\" height=\"628\" \/><figcaption id=\"caption-attachment-3117\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng c\u1ee7a Dove: Real Beauty h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u00f4n vinh n\u00e9t \u0111\u1eb9p nguy\u00ean b\u1ea3n c\u1ee7a ph\u1ee5 n\u1eef<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Nike_Running_Nike\"><\/span><span style=\"font-weight: 400; color: #017ab7;\"> Nike+ Running: Nike+<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3120\" aria-describedby=\"caption-attachment-3120\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3120\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/7ab01273302247.5c05610bd7610.jpg\" alt=\"Nike l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eedu d\u1ee5ng k\u00eanh marketing truy\u1ec1n th\u1ed1ng r\u1ed9ng r\u00e3i v\u00e0 hi\u1ec7u qu\u1ea3\" width=\"1200\" height=\"800\" \/><figcaption id=\"caption-attachment-3120\" class=\"wp-caption-text\">Nike l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eedu d\u1ee5ng k\u00eanh marketing truy\u1ec1n th\u1ed1ng r\u1ed9ng r\u00e3i v\u00e0 hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"BMW_Films_The_Hire\"><\/span><span style=\"font-weight: 400; color: #017ab7;\"> BMW Films: The Hire<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nRfjW1cj2E0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<p>BMW c\u00f4ng b\u1ed1 chu\u1ed7i series phim qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u1edfi nh\u1eefng \u0111\u1ea1o di\u1ec5n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Old_Spice_The_Man_Your_Man_Could_Smell_Like\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Old Spice: The Man Your Man Could Smell Like<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/owGykVbfgUE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec quy\u1ec1n l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi s\u1ef1 gi\u00fap s\u1ee9c c\u1ee7a c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng k\u1ec3 tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 ngay l\u1eadp t\u1ee9c tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c14b4c8c894031299455' value='6a3c14b4c8c894031299455'><input type='hidden' id='bg-show-more-text-6a3c14b4c8c894031299455' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c14b4c8c894031299455' value='Show Less'><a id='bg-showmore-action-6a3c14b4c8c894031299455' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c14b4c8c894031299455' >\n<\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/www.feedough.com\/traditional-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.feedough.com\/traditional-marketing\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.marketing-schools.org\/types-of-marketing\/traditional-marketing\/#section-1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.marketing-schools.org\/types-of-marketing\/traditional-marketing\/#section-1<\/span><\/a><\/li>\n<li><a href=\"https:\/\/studopedia.org\/3-16494.html\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/studopedia.org\/3-16494.html<\/span><\/a><\/li>\n<li><a href=\"https:\/\/adage.com\/article\/agency-news\/top-15-ad-campaigns-21st-century\/2162916#intro\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/adage.com\/article\/agency-news\/top-15-ad-campaigns-21st-century\/2162916#intro<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u li\u1ec7u c\u00f3 nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng n\u00e0o c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 v\u1eadn d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ng\u00e0y nay, m\u1eddi b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":13,"featured_media":3121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[114],"class_list":["post-3115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3115"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3121"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}