{"id":3098,"date":"2021-12-08T16:37:51","date_gmt":"2021-12-08T09:37:51","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3098"},"modified":"2021-12-08T16:37:51","modified_gmt":"2021-12-08T09:37:51","slug":"hedima-buzz-whats-new-in-november-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-november-2021\/","title":{"rendered":"HEDIMA Buzz \u2013 What\u2019s new in november 2021?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u1ecdi h\u00e0nh \u0111\u1ed9ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi b\u1ea1n c\u00f3 \u0111\u1ee7 nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1. M\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m l\u00e0 \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh. C\u00f9ng HEDIMA Buzz th\u00e1ng 11 ch\u1ee9ng ki\u1ebfn t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7n th\u1ef1c h\u00f3a trong c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c v\u00ec c\u1ed9ng \u0111\u1ed3ng!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-november-2021\/#1_AstraZeneca_dong_hanh_cung_Bob_Harper_de_nhung_buc_anh_ke_chuyen\" >1. AstraZeneca \u0111\u1ed3ng h\u00e0nh c\u00f9ng Bob Harper \u0111\u1ec3 nh\u1eefng b\u1ee9c \u1ea3nh k\u1ec3 chuy\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-november-2021\/#2_Almirall_chia_se_goc_nhin_moi_ve_can_benh_vay_nen\" >2. Almirall chia s\u1ebb g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 c\u0103n b\u1ec7nh v\u1ea3y n\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-november-2021\/#3_Novartis_thuc_hien_chien_dich_tang_nhan_thuc_cho_benh_dong_mach_vanh\" >3. Novartis th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c cho b\u1ec7nh \u0111\u1ed9ng m\u1ea1ch v\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-november-2021\/#4_Khong_mot_chien_dich_tang_nhan_thuc_nao_manh_me_bang_mot_hanh_dong_thiet_thuc\" >4. Kh\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c n\u00e0o m\u1ea1nh m\u1ebd b\u1eb1ng m\u1ed9t h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_AstraZeneca_dong_hanh_cung_Bob_Harper_de_nhung_buc_anh_ke_chuyen\"><\/span><span style=\"color: #017ab7;\">1. AstraZeneca \u0111\u1ed3ng h\u00e0nh c\u00f9ng Bob Harper \u0111\u1ec3 nh\u1eefng b\u1ee9c \u1ea3nh k\u1ec3 chuy\u1ec7n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3104\" aria-describedby=\"caption-attachment-3104\" style=\"width: 799px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3104\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/SurvivorsHaveHeartBWsBobHarperPotraits.png\" alt=\"Ch\u00e2n dung c\u1ee7a Bob Harper v\u00e0 nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng b\u1ec7nh t\u1eadt\" width=\"799\" height=\"600\" \/><figcaption id=\"caption-attachment-3104\" class=\"wp-caption-text\">Ch\u00e2n dung c\u1ee7a Bob Harper v\u00e0 nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng b\u1ec7nh t\u1eadt<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c AstraZeneca \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng hu\u1ea5n luy\u1ec7n vi\u00ean c\u00e1 nh\u00e2n c\u0169ng l\u00e0 ng\u00f4i sao ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh th\u1ef1c t\u1ebf Bob Harper trong d\u1ef1 \u00e1n d\u00e0i h\u1ea1n \u201cSurvivors have heart\u201d. D\u1ef1 \u00e1n nh\u1eb1m h\u1ed7 tr\u1ee3 tinh th\u1ea7n nh\u1eefng ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e3 may m\u1eafn v\u01b0\u1ee3t qua nh\u1eefng c\u01a1n nh\u1ed3i m\u00e1u c\u01a1 tim.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cSecond chance portrait\u201d, chi\u1ebfn d\u1ecbch ph\u00e1t \u0111\u1ed9ng m\u1ed9t th\u1eed th\u00e1ch: ch\u1ee5p l\u1ea1i ch\u00e2n dung c\u1ee7a m\u00ecnh d\u01b0\u1edbi phi\u00ean b\u1ea3n tr\u1eafng \u0111en. T\u00ean ch\u01b0\u01a1ng tr\u00ecnh \u201cch\u00e2n dung c\u01a1 h\u1ed9i th\u1ee9 hai\u201d th\u1ec3 hi\u1ec7n s\u1ef1 m\u1ea1nh m\u1ebd, s\u1ee9c s\u1ed1ng m\u00e3nh li\u1ec7t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng b\u1ec7nh t\u1eadt. Nh\u1eefng b\u1ee9c \u1ea3nh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 online t\u1ea1i <a href=\"https:\/\/secondchanceportraits.format.com\/\" target=\"_blank\" rel=\"noopener\">landing page <\/a><\/span><span style=\"font-weight: 400;\">c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c tri\u1ec3n l\u00e3m c\u00f4ng khai t\u1ea1i New York.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>[Having a heart attack] really rocks their world, and to be able to get support and see others who&#8217;ve gone through it and how they&#8217;ve managed and are moving on with their lives is really powerful.\u201d<\/i><\/b><\/span><span style=\"font-weight: 400;\"> &#8211; Alex Dyer, AstraZeneca&#8217;s executive director of cardiovascular marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y v\u1edbi vai tr\u00f2 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng c\u00e1c b\u1ec7nh nh\u00e2n tim m\u1ea1ch. S\u1ea3n ph\u1ea9m Brilinta c\u1ee7a h\u00e3ng \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p t\u1eeb 2011 nh\u1eb1m ph\u00f2ng ng\u1eeba nh\u1eefng c\u01a1n nh\u1ed3i m\u00e1u c\u01a1 tim l\u1eb7p l\u1ea1i. Sau qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, h\u00e3ng d\u01b0\u1ee3c c\u00f9ng Bob Harper nh\u1eadn th\u1ea5y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 t\u1eeb ng\u01b0\u1eddi \u0111\u1ed3ng b\u1ec7nh (peer-to-peer support programs) mang l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi. D\u1ef1 \u00e1n n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai c\u00f9ng v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Almirall_chia_se_goc_nhin_moi_ve_can_benh_vay_nen\"><\/span><span style=\"color: #017ab7;\">2. Almirall chia s\u1ebb g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 c\u0103n b\u1ec7nh v\u1ea3y n\u1ebfn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3105\" aria-describedby=\"caption-attachment-3105\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3105\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/almirall-pierde-394-millones-de-euros-hasta-septiembre-pero-eleva-las-ventas-de-su-negocio-core-e1636961060840.jpeg\" alt=\"Almirall chia s\u1ebb g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 c\u0103n b\u1ec7nh v\u1ea3y n\u1ebfn\" width=\"1920\" height=\"1078\" \/><figcaption id=\"caption-attachment-3105\" class=\"wp-caption-text\">Almirall chia s\u1ebb g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 c\u0103n b\u1ec7nh v\u1ea3y n\u1ebfn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c Almirall ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cShedding light on psoriasis\u201d v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd tr\u00ean b\u1ec7nh nh\u00e2n v\u1ea3y n\u1ebfn.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>88% b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n m\u1eafc b\u1ec7nh v\u1ea3y n\u1ebfn cho r\u1eb1ng c\u0103n b\u1ec7nh n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe tinh th\u1ea7n c\u1ee7a h\u1ecd &#8211; Nghi\u00ean c\u1ee9u c\u1ee7a Almirall (2012).<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh nh\u1eefng kh\u00f3 ch\u1ecbu tr\u00ean da, t\u00ecnh tr\u1ea1ng ph\u00e1t ban v\u00e0 t\u1ea1o v\u1ea3y l\u00e0m ng\u01b0\u1eddi b\u1ec7nh t\u1ef1 ti, x\u1ea5u h\u1ed5. T\u1eeb s\u1ef1 m\u1eb7c c\u1ea3m, h\u1ecd t\u1ef1 c\u00f4 l\u1eadp kh\u1ecfi x\u00e3 h\u1ed9i hay ch\u1ecbu k\u00ec th\u1ecb d\u1eabn \u0111\u1ebfn lo \u00e2u, tr\u1ea7m c\u1ea3m. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m \u0111\u00e1nh v\u00e0o\u00a0 s\u1ef1 thi\u1ebfu nh\u1eadn th\u1ee9c v\u00e0 \u0111\u1ed3ng c\u1ea3m\u00a0 trong c\u1ed9ng \u0111\u1ed3ng. Khi 1 trong 3 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n v\u1eabn cho r\u1eb1ng b\u1ec7nh v\u1ea3y n\u1ebfn ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 v\u1ea5n \u0111\u1ec1 \u1edf da.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, Almiral h\u1ee3p t\u00e1c c\u00f9ng v\u1edbi International Federation of Psoriasis Association (H\u1ed9i v\u1ea3y n\u1ebfn Qu\u1ed1c t\u1ebf) th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n (patient supporting activation &#8211; PSA) v\u1edbi m\u1ed9t <a href=\"https:\/\/www.almirall.com\/world-psoriasis-day\" target=\"_blank\" rel=\"noopener\">landing page<\/a> <\/span><span style=\"font-weight: 400;\">cung c\u1ea5p th\u00f4ng tin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing page c\u1ee7a chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng. \u0110\u1ea7u ti\u00ean, c\u00e1c s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u01b0\u1eddi xem. V\u1edbi th\u00f4ng \u0111i\u1ec7p: \u1ea3nh h\u01b0\u1edfng t\u00e2m l\u00fd c\u1ee7a b\u1ec7nh v\u1ea3y n\u1ebfn \u0111\u1ebfn cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh kh\u00f4ng h\u1ec1 nh\u1ecf.\u00a0<\/span><\/p>\n<figure id=\"attachment_3101\" aria-describedby=\"caption-attachment-3101\" style=\"width: 903px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3101\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/2.png\" alt=\"Poster c\u1ee7a chi\u1ebfn d\u1ecbch &quot;Shedding light on psoriasis&quot;\" width=\"903\" height=\"268\" \/><figcaption id=\"caption-attachment-3101\" class=\"wp-caption-text\">Poster c\u1ee7a chi\u1ebfn d\u1ecbch &#8220;Shedding light on psoriasis&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch chu\u1ea9n b\u1ecb c\u00e1c h\u00ecnh \u1ea3nh, poster \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u00eau b\u1eadt th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. C\u00f9ng v\u1edbi hashtag #SheddingLightOnPsoriasis, chi\u1ebfn d\u1ecbch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem trang c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung tr\u00ean l\u00ean <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">social media<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t h\u01a1n, chi\u1ebfn d\u1ecbch k\u00eau g\u1ecdi ng\u01b0\u1eddi xem k\u00ed v\u00e0o ki\u1ebfn ngh\u1ecb United &#8211; Now Act c\u1ee7a H\u1ed9i. H\u00e0nh \u0111\u1ed9ng n\u00e0y nh\u1eb1m gi\u00fap ng\u01b0\u1eddi b\u1ec7nh v\u1ea3y n\u1ebfn \u0111\u01b0\u1ee3c nh\u1eadn nh\u1eefng \u0111i\u1ec1u tr\u1ecb t\u1ed1t nh\u1ea5t, c\u0169ng nh\u01b0\u00a0 t\u0103ng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed9ng, b\u00e0i tr\u1eeb s\u1ef1 k\u00ec th\u1ecb.<\/span><\/p>\n<figure id=\"attachment_3102\" aria-describedby=\"caption-attachment-3102\" style=\"width: 914px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3102\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/1.png\" alt=\"Video chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh\" width=\"914\" height=\"634\" \/><figcaption id=\"caption-attachment-3102\" class=\"wp-caption-text\">Video chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Landing page c\u0169ng bao g\u1ed3m nh\u1eefng video chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh. Nh\u1eefng chia s\u1ebb ch\u00e2n th\u1eadt v\u00e0 t\u00edch c\u1ef1c truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Novartis_thuc_hien_chien_dich_tang_nhan_thuc_cho_benh_dong_mach_vanh\"><\/span><span style=\"color: #017ab7;\">3. Novartis th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c cho b\u1ec7nh \u0111\u1ed9ng m\u1ea1ch v\u00e0nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3107\" aria-describedby=\"caption-attachment-3107\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3107\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/1-1.png\" alt=\"Chi\u1ebfn d\u1ecbch &quot;Invisible nation&quot; l\u00e0 m\u1ed9t h\u1ed3i chu\u00f4ng c\u1ea3nh t\u1ec9nh m\u1ea1nh m\u1ebd\" width=\"600\" height=\"300\" \/><figcaption id=\"caption-attachment-3107\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch &#8220;Invisible nation&#8221; l\u00e0 m\u1ed9t h\u1ed3i chu\u00f4ng c\u1ea3nh t\u1ec9nh m\u1ea1nh m\u1ebd<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Khi b\u1ec7nh tim m\u1ea1ch \u0111\u01b0\u1ee3c xem l\u00e0 nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u d\u1eabn \u0111\u1ebfn t\u1eed vong. B\u1ec7nh x\u01a1 v\u1eefa \u0111\u1ed9ng m\u1ea1ch v\u00e0nh (<\/span><span style=\"font-weight: 400;\">atherosclerotic cardiovascular disease &#8211; ASCVD) chi\u1ebfm 85% trong s\u1ed1 \u0111\u00f3. M\u1ed9t \u0111i\u1ec1u kh\u00e1 b\u1ea5t ng\u1edd, l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u1ec1 c\u0103n b\u1ec7nh n\u00e0y c\u00f2n qu\u00e1 th\u1ea5p!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Novartis h\u1ee3p t\u00e1c c\u00f9ng Trung t\u00e2m Tim m\u1ea1ch To\u00e0n c\u1ea7u (Global Heart Hub) tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cInvisible nation\u201d nh\u1eb1m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 m\u1ed9t v\u01b0\u01a1ng qu\u1ed1c, m\u1ed9t th\u1ebf h\u1ec7 ng\u01b0\u1eddi b\u1ec7nh ASCVD \u201ct\u00e0ng h\u00ecnh\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">40% ng\u01b0\u1eddi l\u1edbn c\u00f3 nguy c\u01a1 m\u1eafc ASCVD, s\u1ef1 t\u00e0ng h\u00ecnh c\u1ee7a c\u0103n b\u1ec7nh n\u00e0y mang l\u1ea1i nh\u1eefng h\u1eadu qu\u1ea3 r\u1ea5t nghi\u00eam tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00ednh m\u1ea1ng c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh (\u0111au tim, \u0111\u1ed9t qu\u1ef5).\u00a0<\/span><\/p>\n<p><b><i><span style=\"color: #017ab7;\">Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng viral video tri\u1ec3n khai r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c k\u00eanh mass media nh\u01b0 Instagram, Facebook, LinkedIn v\u00e0 Twitter.<\/span>\u00a0<\/i><\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sP6-Fen-BMM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00d4ng Neil Johnson, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Trung\u00a0 t\u00e2m Tim m\u1ea1ch To\u00e0n c\u1ea7u cho bi\u1ebft: \u201cm\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch nh\u1eb1m c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 ASCVD \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o\u00a0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee9ng r\u1eafn h\u01a1n nh\u1eb1m ph\u00f2ng ng\u1eeba c\u0169ng nh\u01b0 t\u1ea7m so\u00e1t s\u1edbm c\u0103n b\u1ec7nh n\u00e0y\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 ph\u00eda Novartis h\u1ecd t\u00e0i tr\u1ee3 cho chi\u1ebfn d\u1ecbch n\u00e0y nh\u01b0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u1ea3i th\u1ea3m cho s\u1ea3n ph\u1ea9m thu\u1ed1c Leqvio trong qu\u00e1 tr\u00ecnh \u0111\u1ee3i FDA ph\u00ea duy\u1ec7t.\u00a0 Hi\u1ec7n t\u1ea1i, s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u. EvaluatePharma d\u1ef1 \u0111o\u00e1n s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u1ea1t doanh thu 2 t\u1ef7 \u0111\u00f4 v\u00e0o n\u0103m 2026.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Khong_mot_chien_dich_tang_nhan_thuc_nao_manh_me_bang_mot_hanh_dong_thiet_thuc\"><\/span><span style=\"color: #017ab7;\">4. Kh\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c n\u00e0o m\u1ea1nh m\u1ebd b\u1eb1ng m\u1ed9t h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3103\" aria-describedby=\"caption-attachment-3103\" style=\"width: 1087px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3103\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/12\/33403A1C-80CF-4B2D-B87B-806BBA3E3BC7_1_105_c.jpeg\" alt=\"Street tour c\u1ee7a chi\u1ebfn d\u1ecbch &quot;What's that&quot; nh\u1eb1m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 da\" width=\"1087\" height=\"723\" \/><figcaption id=\"caption-attachment-3103\" class=\"wp-caption-text\">Street tour c\u1ee7a chi\u1ebfn d\u1ecbch &#8220;What&#8217;s that&#8221; nh\u1eb1m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 da<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u0103n b\u1ec7nh ung th\u01b0 da kh\u00f4ng c\u00f2n qu\u00e1 l\u1ea1 l\u1eabm v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Sau nh\u1eefng c\u1ed1 g\u1eafng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c, ng\u01b0\u1eddi b\u1ec7nh hi\u1ec3u h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1ea7m so\u00e1t s\u1edbm. Nh\u01b0ng h\u1ecd l\u1ea1i thi\u1ebfu \u0111i \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c c\u01a1 s\u1edf y t\u1ebf ki\u1ec3m tra.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>H\u1ed9i Ung th\u01b0 da \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i t\u1ea1i n\u01b0\u1edbc M\u1ef9 \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng tr\u1ea1m ki\u1ec3m tra di \u0111\u1ed9ng, nhanh ch\u00f3ng v\u00e0 mi\u1ec5n ph\u00ed. <\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t tu\u1ea7n ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch, 1000 ki\u1ec3m tra \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. G\u1ea7n 200 ng\u01b0\u1eddi b\u1ec7nh ung th\u01b0 c\u0169ng nh\u01b0 \u1edf giai \u0111o\u1ea1n s\u1edbm \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng h\u00e0nh c\u00f9ng H\u1ed9i l\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u nh\u01b0 Pfizer, Merck, Genentech, Almirall, ScarAway,&#8230; Chi\u1ebfn d\u1ecbch v\u00ec c\u1ed9ng \u0111\u1ed3ng thi\u1ebft th\u1ef1c n\u00e0y gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 mang l\u1ea1i s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u1ea7m so\u00e1t\u201d l\u00e0 \u0111i\u1ec3m ch\u1ea1m c\u1ef1c k\u00ec quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Sau nh\u1eefng chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c d\u00e0i h\u1ea1n, marketer c\u1ea7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng offline \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c29ad2e84b7056283155' value='6a3c29ad2e84b7056283155'><input type='hidden' id='bg-show-more-text-6a3c29ad2e84b7056283155' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c29ad2e84b7056283155' value='Show Less'><a id='bg-showmore-action-6a3c29ad2e84b7056283155' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c29ad2e84b7056283155' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/pharma-backed-destination-healthy-skin-rv-wraps-2021-road-tour-logging-1k-skin-cancer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/pharma-backed-destination-healthy-skin-rv-wraps-2021-road-tour-logging-1k-skin-cancer<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/az-adds-portraits-heart-attack-survivors-latest-program-fitness-guru-bob-harper\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/az-adds-portraits-heart-attack-survivors-latest-program-fitness-guru-bob-harper<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/almirall-illuminates-emotional-side-psoriasis-new-awareness-campaign\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/almirall-illuminates-emotional-side-psoriasis-new-awareness-campaign<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/novartis-teams-advocacy-group-to-make-ascvd-visible\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/novartis-teams-advocacy-group-to-make-ascvd-visible<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ecdi h\u00e0nh \u0111\u1ed9ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi b\u1ea1n c\u00f3 \u0111\u1ee7 nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1. M\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m l\u00e0 \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh. C\u00f9ng HEDIMA Buzz th\u00e1ng 11 ch\u1ee9ng [&#8230;]\n","protected":false},"author":13,"featured_media":3112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[13,21,85],"class_list":["post-3098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-almirall","tag-astrazeneca","tag-novartis"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3098"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3112"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}