{"id":3015,"date":"2021-11-03T17:13:04","date_gmt":"2021-11-03T10:13:04","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3015"},"modified":"2021-11-03T17:13:04","modified_gmt":"2021-11-03T10:13:04","slug":"hedima-buzz-whats-new-in-october-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-october-2021\/","title":{"rendered":"HEDIMA Buzz \u2013 What\u2019s new in october 2021?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Chuy\u00ean m\u1ee5c HEDIMA Buzz th\u00e1ng 10 l\u00e0 s\u1ef1 pha tr\u1ed9n h\u00e0i h\u00f2a gi\u1eefa nhi\u1ec1u h\u00ecnh th\u1ee9c marketing t\u1eeb<a href=\"https:\/\/hedima.vn\/journey\/tvc-la-gi\/\"> TVC<\/a>, phim t\u00e0i li\u1ec7u, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n \u0111\u1ebfn game d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf l\u00e0m n\u1ed5i b\u1eadt l\u00ean th\u00f4ng \u0111i\u1ec7p: \u201c\u0111\u1eb1ng sau m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng, l\u00e0 m\u1ed9t marketer \u0111\u1ee7 th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh\u201d.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-october-2021\/#1_Hang_duoc_Incyte_thau_hieu_su_lo_lang_truoc_moi_ky_kiem_tra_mau_cua_benh_nhan_da_hong_cau_ung_thu_mau_the_hiem\" >1. H\u00e3ng d\u01b0\u1ee3c Incyte th\u1ea5u hi\u1ec3u s\u1ef1 lo l\u1eafng tr\u01b0\u1edbc m\u1ed7i k\u1ef3 ki\u1ec3m tra m\u00e1u c\u1ee7a b\u1ec7nh nh\u00e2n \u0111a h\u1ed3ng c\u1ea7u (ung th\u01b0 m\u00e1u th\u1ec3 hi\u1ebfm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-october-2021\/#2_Johnson_Johnson_chuan_bi_cho_lan_dau_ra_mat_san_pham_CAR-T_boi_chuong_trinh_ho_tro_benh_nhan\" >2. Johnson &amp; Johnson chu\u1ea9n b\u1ecb cho l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m CAR-T b\u1edfi ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-october-2021\/#3_Eli_Lilly_bat_tay_cung_Boehringer_lan_dau_cho_ra_mat_game_danh_cho_bac_si_ve_su_lien_quan_giua_cac_benh_tim_mach-than-noi_tiet\" >3. Eli Lilly b\u1eaft tay c\u00f9ng Boehringer l\u1ea7n \u0111\u1ea7u cho ra m\u1eaft game d\u00e0nh cho b\u00e1c s\u0129 v\u1ec1 s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c b\u1ec7nh tim m\u1ea1ch-th\u1eadn-n\u1ed9i ti\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-october-2021\/#4_Nghe_thuat_ke_chuyen_bang_hinh_anh_danh_cho_cac_hang_duoc_pham\" >4. Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh d\u00e0nh cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Hang_duoc_Incyte_thau_hieu_su_lo_lang_truoc_moi_ky_kiem_tra_mau_cua_benh_nhan_da_hong_cau_ung_thu_mau_the_hiem\"><\/span><span style=\"color: #017ab7;\">1. H\u00e3ng d\u01b0\u1ee3c Incyte th\u1ea5u hi\u1ec3u s\u1ef1 lo l\u1eafng tr\u01b0\u1edbc m\u1ed7i k\u1ef3 ki\u1ec3m tra m\u00e1u c\u1ee7a b\u1ec7nh nh\u00e2n \u0111a h\u1ed3ng c\u1ea7u (ung th\u01b0 m\u00e1u th\u1ec3 hi\u1ebfm)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3020\" aria-describedby=\"caption-attachment-3020\" style=\"width: 448px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3020\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Frozen-In-Time-Image-Friday-10-08.png\" alt=\"H\u00e3ng d\u01b0\u1ee3c Incyte th\u1ea5u hi\u1ec3u s\u1ef1 lo l\u1eafng tr\u01b0\u1edbc m\u1ed7i k\u1ef3 ki\u1ec3m tra m\u00e1u c\u1ee7a b\u1ec7nh nh\u00e2n \u0111a h\u1ed3ng c\u1ea7u (ung th\u01b0 m\u00e1u th\u1ec3 hi\u1ebfm\" width=\"448\" height=\"252\" \/><figcaption id=\"caption-attachment-3020\" class=\"wp-caption-text\">H\u00e3ng d\u01b0\u1ee3c Incyte th\u1ea5u hi\u1ec3u s\u1ef1 lo l\u1eafng tr\u01b0\u1edbc m\u1ed7i k\u1ef3 ki\u1ec3m tra m\u00e1u c\u1ee7a b\u1ec7nh nh\u00e2n \u0111a h\u1ed3ng c\u1ea7u (ung th\u01b0 m\u00e1u th\u1ec3 hi\u1ebfm)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch unbranded n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c b\u1ec7nh nh\u00e2n m\u1eafc b\u1ec7nh Polycythemia vera (PV &#8211; \u0111a h\u1ed3ng c\u1ea7u) l\u00e0 m\u1ed9t lo\u1ea1i ung th\u01b0 m\u00e1u m\u00e3n t\u00ednh hi\u1ebfm g\u1eb7p. Sau khi ph\u00e2n t\u00edch b\u1ec7nh l\u00fd h\u1ecdc, marketer c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 ch\u1ecdn \u0111i\u1ec3m m\u1ea5u ch\u1ed1t: c\u00f4ng th\u1ee9c m\u00e1u dao \u0111\u1ed9ng l\u00e0m ng\u01b0\u1eddi b\u1ec7nh \u201c\u1ef7 y\u201d kh\u00e1 b\u0103n kho\u0103n r\u1ea5t m\u1ed7i l\u1ea7n ki\u1ec3m tra m\u00e1u. N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m tra m\u00e1u th\u01b0\u1eddng xuy\u00ean, b\u1ec7nh s\u1ebd di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p g\u00e2y nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f4ng \u0111\u00e1ng c\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea1i di\u1ec7n h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Incyte cho bi\u1ebft h\u1ecd hy v\u1ecdng x\u00e2y d\u1ef1ng m\u1ed9t TVC gi\u00fap ng\u01b0\u1eddi b\u1ec7nh c\u1ea3m nh\u1eadn h\u1ecd \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u trong giai \u0111o\u1ea1n ch\u1edd \u0111\u1ee3i gi\u1eefa c\u00e1c k\u1ef3 ki\u1ec3m tra m\u00e1u, vi\u1ec7c hi\u1ec3u v\u00e0 c\u00f3 c\u00e1i nh\u00ecn t\u00edch c\u1ef1c v\u1ec1 vi\u1ec7c c\u00f4ng th\u1ee9c m\u00e1u dao \u0111\u1ed9ng c\u1ee7a h\u1ecd gi\u00fap ng\u01b0\u1eddi b\u1ec7nh gi\u1ea3m nh\u1eefng lo \u00e2u m\u00e0 h\u1ecd \u0111ang ph\u1ea3i tr\u1ea3i qua m\u1ed7i ng\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ec9 v\u1edbi TVC 30 gi\u00e2y \u201cFrozen in Time\u201d gi\u00fap ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng lo \u00e2u c\u1ee7a nh\u00e2n v\u1eadt ch\u00ednh &#8211; ng\u01b0\u1eddi ch\u1ed3ng. \u00d4ng v\u1eabn lo l\u1eafng khi ng\u01b0\u1eddi v\u1ee3 b\u00ean c\u1ea1nh \u0111\u00e3 ch\u00ecm v\u00e0o gi\u1ea5c ng\u1ee7. Tuy nhi\u00ean, nh\u1eefng gi\u00e2y ph\u00fat k\u1ec9 ni\u1ec7m h\u1ea1nh ph\u00fac l\u01b0\u1edbt qua nh\u01b0ng m\u1ed9t h\u1ed3i c\u1ea3nh t\u1ec9nh h\u00e3y ch\u00fa \u00fd ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00ecnh h\u01a1n c\u0169ng nh\u01b0 l\u00e0m d\u1ecbu \u0111i c\u01a1n stress c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh. M\u1ee5c \u0111\u00edch c\u1ee7a TVC l\u00e0 thu h\u00fat ng\u01b0\u1eddi xem truy c\u1eadp website: <a href=\"https:\/\/www.jakafipvinfo.com\/\" target=\"_blank\" rel=\"noopener\">Jakafiv <\/a><\/span><span style=\"font-weight: 400;\">\u0111\u01b0\u1ee3c bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 b\u1ec7nh.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Johnson_Johnson_chuan_bi_cho_lan_dau_ra_mat_san_pham_CAR-T_boi_chuong_trinh_ho_tro_benh_nhan\"><\/span><span style=\"color: #017ab7;\">2. Johnson &amp; Johnson chu\u1ea9n b\u1ecb cho l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m CAR-T b\u1edfi ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3019\" aria-describedby=\"caption-attachment-3019\" style=\"width: 1100px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3019\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/200722172432-elderly-facetime-stock-super-tease.jpg\" alt=\"Johnson &amp; Johnson chu\u1ea9n b\u1ecb cho l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m CAR-T b\u1edfi ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n\" width=\"1100\" height=\"619\" \/><figcaption id=\"caption-attachment-3019\" class=\"wp-caption-text\">Johnson &amp; Johnson chu\u1ea9n b\u1ecb cho l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m CAR-T b\u1edfi ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Chu\u1ea9n b\u1ecb cho s\u1ef1 ph\u00ea duy\u1ec7t s\u1ea3n ph\u1ea9m thu\u1ed1c CAR-T (cilta-cel) \u0111\u1ea7u ti\u00ean c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m J&amp;J h\u1ee3p t\u00e1c c\u00f9ng Legend Biotech d\u00e0nh cho nh\u00f3m b\u1ec7nh ung th\u01b0. Kh\u00f4ng g\u00ec th\u00edch h\u1ee3p h\u01a1n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n trong giai \u0111o\u1ea1n \u0111\u1ea7u ra m\u1eaft thu\u1ed1c. \u0110\u1ec3 c\u00f3 \u0111\u1ee7 s\u1ef1 th\u1ea5u hi\u1ec3u tr\u00ean m\u1ed7i h\u00e0nh tr\u00ecnh \u0111i\u1ec1u tr\u1ecb b\u1ec7nh kh\u00e1c nhau, J&amp;J ph\u00e1t \u0111\u1ed9ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho m\u1ed7i c\u00e1 nh\u00e2n nh\u1eb1m h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb cho nh\u1eefng b\u1ec7nh nh\u1eadn c\u00f3 mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau nh\u1eb1m gi\u00fap b\u1ec7nh nh\u00e2n gi\u1ea3m nh\u1eefng lo l\u1eafng v\u1ec1 chi ph\u00ed khi s\u1ea3n d\u1ee5ng nh\u1eefng nh\u00f3m thu\u1ed1c CAR-T kh\u00e1 \u0111\u1eaft ti\u1ec1n. V\u00ed d\u1ee5: li\u1ec7u tr\u00ecnh s\u1eed d\u1ee5ng thu\u1ed1c Abecma hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ea1i M\u1ef9 v\u1edbi gi\u00e1\u00a0 $415.000. Ngo\u00e0i ra, h\u00e3ng d\u01b0\u1ee3c c\u00f2n gi\u00fap ng\u01b0\u1eddi tham gia c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi cung c\u1ea5p m\u1ed9t y t\u00e1 c\u00f3 kinh nghi\u1ec7m v\u1ec1 ung th\u01b0 \u0111\u1ec3 ch\u0103m s\u00f3c v\u00e0 t\u01b0 v\u1ea5n cho b\u1ec7nh nh\u00e2n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi tham gia c\u1ea7n truy c\u1eadp website: <a href=\"https:\/\/www.janssencompass.com\/\" target=\"_blank\" rel=\"noopener\">Jassen Compass<\/a><\/span><span style=\"font-weight: 400;\">. Sau \u0111\u00f3 k\u1ebft n\u1ed1i v\u1edbi Care Navigator (y t\u00e1 ri\u00eang) \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0 v\u1ea5n c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 khi s\u1eed d\u1ee5ng d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1eefa ung th\u01b0 c\u1ee7a J&amp;J.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ec7nh nh\u00e2n ung th\u01b0 th\u01b0\u1eddng ng\u1eebng \u0111i\u1ec1u tr\u1ecb do nhi\u1ec1u nguy\u00ean nh\u00e2n t\u00e1c \u0111\u1ed9ng, v\u00ec v\u1eady h\u00e3ng d\u01b0\u1ee3c J&amp;J hy v\u1ecdng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y gi\u00fap h\u1ecd c\u00f3 th\u1ec3 l\u1eafng nghe t\u1eebng c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e1t minh c\u00f9ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u1ec7nh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Eli_Lilly_bat_tay_cung_Boehringer_lan_dau_cho_ra_mat_game_danh_cho_bac_si_ve_su_lien_quan_giua_cac_benh_tim_mach-than-noi_tiet\"><\/span><span style=\"color: #017ab7;\">3. Eli Lilly b\u1eaft tay c\u00f9ng Boehringer l\u1ea7n \u0111\u1ea7u cho ra m\u1eaft game d\u00e0nh cho b\u00e1c s\u0129 v\u1ec1 s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c b\u1ec7nh tim m\u1ea1ch-th\u1eadn-n\u1ed9i ti\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3021\" aria-describedby=\"caption-attachment-3021\" style=\"width: 448px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3021\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Cardiologist_Red.png\" alt=\"Eli Lilly b\u1eaft tay c\u00f9ng Boehringer l\u1ea7n \u0111\u1ea7u cho ra m\u1eaft game d\u00e0nh cho b\u00e1c s\u0129 v\u1ec1 s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c b\u1ec7nh tim m\u1ea1ch-th\u1eadn-n\u1ed9i ti\u1ebft\" width=\"448\" height=\"252\" \/><figcaption id=\"caption-attachment-3021\" class=\"wp-caption-text\">Eli Lilly b\u1eaft tay c\u00f9ng Boehringer l\u1ea7n \u0111\u1ea7u cho ra m\u1eaft game d\u00e0nh cho b\u00e1c s\u0129 v\u1ec1 s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c b\u1ec7nh tim m\u1ea1ch-th\u1eadn-n\u1ed9i ti\u1ebft<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c Eli Lilly \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Boehringer t\u1eeb n\u0103m 2011 \u0111\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n thu\u1ed1c d\u00e0nh ri\u00eang cho b\u1ec7nh \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng. Sau nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c b\u00e1c s\u0129 ch\u01b0a th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ef1 li\u00ean \u0111\u1edbi c\u1ee7a b\u1ec7nh tim m\u1ea1ch-th\u1eadn-n\u1ed9i ti\u1ebft (CRM -cardio-renal-metabolic disease) \u1edf ng\u01b0\u1eddi b\u1ec7nh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch unbranded \u201cCRMSynced\u201d l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u m\u00e0 hai h\u00e3ng d\u01b0\u1ee3c chu\u1ea9n b\u1ecb cho s\u1ef1 ph\u00ea duy\u1ec7t c\u1ee7a thu\u1ed1c Jardiance \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u0111i\u1ec1u tr\u1ecb b\u1ec7nh th\u1eadn m\u00e3n t\u00ednh kh\u00f4ng ch\u1ec9 d\u00e0nh\u00a0 ri\u00eang cho ng\u01b0\u1eddi b\u1ec7nh \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng. Jardiance l\u00e0 thu\u1ed1c \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng \u0111\u1ea7u ti\u00ean th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 tim m\u1ea1ch tr\u00ean ng\u01b0\u1eddi c\u00f3 nguy c\u01a1 c\u01a1 m\u1eafc \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng tu\u00fdp 2. H\u01a1n th\u1ebf n\u1eefa, th\u00e1ng 8 v\u1eeba qua, FDA ch\u1ea5p thu\u1eadn s\u1eed d\u1ee5ng thu\u1ed1c n\u00e0y \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00f4ng m\u1eafc \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng \u0111ang g\u1eb7p tri\u1ec7u ch\u1ee9ng suy tim k\u00e8m gi\u1ea3m ph\u00e2n su\u1ea5t t\u1ed1ng m\u00e1u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 c\u00e1c b\u00e1c s\u0129 chuy\u00ean khoa tim m\u1ea1ch, th\u1eadn ni\u1ec7u v\u00e0 n\u1ed9i ti\u1ebft nh\u1eb1m gi\u1edbi thi\u1ec7u c\u00f4ng d\u1ee5ng h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb c\u1ee7a Jardiance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch n\u00e0y ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1 m\u1edbi m\u1ebb khi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n phi\u00ean b\u1ea3n video game, v\u1edbi t\u00ean g\u1ecdi <\/span><a href=\"https:\/\/www.cardio-renal-metabolic.com\/crmsynced\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cCRMSynced\u201d<\/span><\/a><span style=\"font-weight: 400;\">. B\u01b0\u1edbc v\u00e0o game, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn nh\u00e2n v\u1eadt cho m\u00ecnh g\u1ed3m: Dr. Grace Hart (b\u00e1c s\u0129 tim m\u1ea1ch), Dr. Kit Nee (b\u00e1c s\u0129 th\u1eadn h\u1ecdc),\u00a0 Dr. Gage Sugarman (b\u00e1c s\u0129 n\u1ed9i ti\u1ebft); and Dr. Howie Feelin (b\u00e1c s\u0129 gia \u0111\u00ecnh).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1ch ch\u1ecdn nh\u00e2n v\u1eadt kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi ch\u01a1i ng\u1ea7m hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a tr\u00f2 ch\u01a1i, v\u00e0 c\u00f2n gi\u00fap h\u00e3ng d\u01b0\u1ee3c thu \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng tham gia. \u0110\u1eb7c bi\u1ec7t, t\u1eeb c\u00e1ch \u0111\u1eb7t t\u00ean nh\u00e2n v\u1eadt c\u0169ng gi\u00fap ng\u01b0\u1eddi ch\u01a1i th\u1ea5y th\u00fa v\u1ecb nh\u01b0 b\u00e1c s\u0129 tim m\u1ea1ch mang h\u1ecd Hart (\u0111\u1ecdc g\u1ea7n gi\u1ed1ng Heart &#8211; tr\u00e1i tim) hay b\u00e1c s\u0129 Kit Nee (gi\u1ed1ng v\u1edbi kidney- th\u1eadn).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dd t\u01b0\u1edfng tr\u00f2 ch\u01a1i kh\u00e1 quen thu\u1ed9c v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t t\u00f2a nh\u00e0 21 t\u1ea7ng v\u00e0 nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ch\u01a1i l\u00e0 s\u1eafp x\u1ebfp c\u00e1c \u1ed1ng n\u01b0\u1edbc c\u00f3 nhi\u1ec1u h\u00ecnh th\u00f9 kh\u00e1c nhau nh\u1eb1m li\u00ean k\u1ebft ch\u00fang t\u1eeb \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u \u0111\u1ebfn \u0111i\u1ec3m k\u1ebft th\u00fac \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh. Tuy nhi\u00ean, tr\u00f2 ch\u01a1i n\u00e0y \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 2 \u0111i\u1ec3m s\u00e1ng th\u1ec3 hi\u1ec7n s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eeb \u0111\u1ed9i ng\u0169 marketing: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">(1) Gi\u1ed1ng h\u1ec7 th\u1ed1ng \u1ed1ng n\u01b0\u1edbc c\u1ee7a t\u00f2a nh\u00e0, ba c\u01a1 quan tr\u00ean c\u1ee7a c\u01a1 th\u1ec3 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 nhau, khi m\u1ed9t khu v\u1ef1c b\u1ecb t\u1ed5n th\u01b0\u01a1ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(2) C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y kh\u00e1 h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng tr\u00f2 ch\u01a1i\u00a0 suy lu\u1eadn v\u1edbi t\u00ednh t\u01b0 duy cao. Ngo\u00e0i ra, khi l\u00ean level, ng\u01b0\u1eddi ch\u01a1i s\u1ebd ki\u1ebfm th\u00eam \u0111i\u1ec3m \u0111\u1ec3 c\u00f3 th\u00eam c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi gi\u1ea3 \u0111\u1ecbnh v\u1ec1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p l\u00e2m s\u00e0ng. Hai h\u00e3ng d\u01b0\u1ee3c kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p c\u00e1c ki\u1ebfn th\u1ee9c mu\u1ed1n cung c\u1ea5p m\u1ed9t c\u00e1c kh\u00f4ng h\u1ec1 kh\u00f4 khan v\u00e0 ng\u01b0\u1eddi ch\u01a1i bu\u1ed9c ph\u1ea3i tr\u1ea3 l\u1eddi n\u1ebfu mu\u1ed1n \u0111i ti\u1ebfp.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b><i>Video game l\u00e0 h\u00ecnh th\u1ee9c r\u1ea5t cu\u1ed1n h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n vi\u00ean y t\u1ebf, h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 th\u00f4ng minh c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u00e3ng d\u01b0\u1ee3c mu\u1ed1n truy\u1ec1n t\u1ea3i b\u1eb1ng c\u00e1ch t\u1ef1 kh\u00e1m ph\u00e1 ra nh\u1eefng \u1ea9n \u00fd \u0111\u01b0\u1ee3c c\u00e0i th\u1eaft.\u00a0<\/i><\/b><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Nghe_thuat_ke_chuyen_bang_hinh_anh_danh_cho_cac_hang_duoc_pham\"><\/span><span style=\"color: #017ab7;\">4. Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh d\u00e0nh cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3022\" aria-describedby=\"caption-attachment-3022\" style=\"width: 448px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3022\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Colleen-Brett.jpg\" alt=\"Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh d\u00e0nh cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m\" width=\"448\" height=\"299\" \/><figcaption id=\"caption-attachment-3022\" class=\"wp-caption-text\">Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh d\u00e0nh cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng \u0111\u1ecbnh ki\u1ebfn: qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, y t\u1ebf th\u01b0\u1eddng khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n \u201cl\u1ea1c l\u1ed1i\u201d trong nh\u1eefng s\u1ed1 li\u1ec7u khoa h\u1ecdc m\u00e0 ch\u00fang ta cung c\u1ea5p. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng c\u00f2n l\u00e0 nh\u00e2n vi\u00ean y t\u1ebf th\u00ec gi\u1ea3i ph\u00e1p n\u00e0o d\u00e0nh cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c \u0111\u1ec3 \u201c\u0111\u01a1n gi\u1ea3n h\u00f3a\u201d nh\u1eefng th\u00f4ng \u0111i\u1ec7p mong mu\u1ed1n truy\u1ec1n t\u1ea3i?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #017ab7;\"><b><i>H\u00ecnh \u1ea3nh c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn marketing d\u01b0\u1ee3c ph\u1ea9m.<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Netflix gi\u00fap ch\u00fang ta nh\u1eadn th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi xem ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh h\u01a1n, h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u201cph\u1ea7n nh\u00ecn\u201d tr\u01b0\u1edbc khi c\u1ea3m nh\u1eadn c\u00e2u chuy\u1ec7n. Ng\u01b0\u1eddi xem v\u1eabn nh\u1ee9c nh\u1ed1i v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt, tuy nhi\u00ean n\u1ebfu h\u00ecnh \u1ea3nh kh\u00f4ng \u0111\u1ee7 thu h\u00fat th\u00ec h\u1ecd s\u1ebd b\u1ecf qua \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Series phim t\u00e0i li\u1ec7u \u201cMystery to Me\u201d (https:\/\/www.mg-united.com\/a-mystery-to-me\/ )<\/span><span style=\"font-weight: 400;\"> c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Argenx l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a s\u1ef1 ch\u1ec9nh chu v\u00e0 s\u00e1ng t\u1ea1o trong t\u1eebng th\u01b0\u1edbc phim gi\u00fap ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng b\u1ec7nh nh\u00e2n nh\u01b0\u1ee3c c\u01a1 (myasthenia gravis &#8211; MG) m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng. V\u1edbi ba b\u1ed9 phim ng\u1eafn 20 ph\u00fat, d\u1ef1 \u00e1n n\u00e0y \u0111\u00e3 xu\u1ea5t s\u1eafc nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u1ed3ng Cannes Lions c\u0169ng nh\u01b0 nhi\u1ec1u gi\u1ea3i \u0111i\u1ec7n \u1ea3nh kh\u00e1c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng \u0111i\u1ec7p \u201cMaybe I am weak but I am strong\u201d \u0111\u1eb7c bi\u1ec7t thu h\u00fat ng\u01b0\u1eddi xem. M\u00e0u phim t\u1ed1i gi\u00fap b\u1ea1n c\u1ea3m nh\u1eadn n\u00f3 m\u1ed9t c\u00e1ch ch\u00e2n th\u1eadt, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y man m\u00e1c bu\u1ed3n b\u1edfi s\u1ef1 kh\u00f3 kh\u0103n c\u0103n b\u1ec7nh mang \u0111\u1ebfn. Nh\u01b0ng c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a b\u1ed9 phim th\u1ec3 hi\u1ec7n s\u1ee9c s\u1ed1ng m\u1ea1nh m\u1ebd v\u00e0 \u00fd ch\u00ed \u0111\u1ea5u tranh v\u1edbi b\u1ec7nh t\u1eadt c\u1ee7a m\u1ed7i ng\u01b0\u1eddi b\u1ec7nh. Kh\u1eafc h\u1ecda ni\u1ec1m hy v\u1ecdng m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh l\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a series n\u00e0y!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c29a8a03448025008757' value='6a3c29a8a03448025008757'><input type='hidden' id='bg-show-more-text-6a3c29a8a03448025008757' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c29a8a03448025008757' value='Show Less'><a id='bg-showmore-action-6a3c29a8a03448025008757' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c29a8a03448025008757' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/johnson-johnson-plots-tailored-patient-support-program-for-legend-s-myeloma-car-t\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/johnson-johnson-plots-tailored-patient-support-program-for-legend-s-myeloma-car-t<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/incyte-channels-blood-test-anxiety-for-pv-awareness-ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/incyte-channels-blood-test-anxiety-for-pv-awareness-ads<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/boehringer-lilly-roll-out-video-game-to-highlight-cardio-renal-metabolic-disease\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/boehringer-lilly-roll-out-video-game-to-highlight-cardio-renal-metabolic-disease<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/visual-storytelling-key-to-impactful-pharma-campaigns-digital-age-says-evoke-kyne\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/visual-storytelling-key-to-impactful-pharma-campaigns-digital-age-says-evoke-kyne<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chuy\u00ean m\u1ee5c HEDIMA Buzz th\u00e1ng 10 l\u00e0 s\u1ef1 pha tr\u1ed9n h\u00e0i h\u00f2a gi\u1eefa nhi\u1ec1u h\u00ecnh th\u1ee9c marketing t\u1eeb TVC, phim t\u00e0i li\u1ec7u, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n \u0111\u1ebfn game d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf l\u00e0m n\u1ed5i b\u1eadt l\u00ean th\u00f4ng \u0111i\u1ec7p: \u201c\u0111\u1eb1ng sau m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng, l\u00e0 m\u1ed9t marketer \u0111\u1ee7 th\u1ea5u [&#8230;]\n","protected":false},"author":13,"featured_media":3033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3015"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3033"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}