{"id":3000,"date":"2021-11-03T13:41:46","date_gmt":"2021-11-03T06:41:46","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=3000"},"modified":"2021-11-03T13:41:46","modified_gmt":"2021-11-03T06:41:46","slug":"quy-trinh-lap-ke-hoach-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/","title":{"rendered":"Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing t\u1eeb A \u0111\u1ebfn Z c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u00e0nh th\u1ea1o quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing v\u1edbi 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n sau, \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng c\u00f2n s\u1ee3 ph\u1ea3i \u0111au \u0111\u1ea7u v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m h\u00f3c b\u00faa n\u1eefa.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#1_Ke_hoach_marketing_la_gi\" >1. K\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#2_Ke_hoach_marketing_co_vai_tro_nhu_the_nao\" >2. K\u1ebf ho\u1ea1ch marketing c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#3_Quy_trinh_lap_ke_hoach_marketing_trong_5_buoc_don_gian\" >3. Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing trong 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#Bat_dau_bang_viec_phan_tich_tinh_huong\" >B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#Xac_dinh_doi_tuong_muc_tieu_cua_ban\" >X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#Xac_dinh_muc_tieu_chien_dich\" >X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#Phan_tich_chien_thuat_cua_ban\" >Ph\u00e2n t\u00edch chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#Dat_ngan_sach_cho_chien_dich_marketing\" >\u0110\u1eb7t ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lap-ke-hoach-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Ke_hoach_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">1. K\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u1ebf ho\u1ea1ch marketing l\u00e0 b\u1ea3n ph\u00e1c th\u1ea3o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. D\u1ef1a tr\u00ean \u0111\u1ecbnh h\u01b0\u1edbng l\u00e2u d\u00e0i t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing, k\u1ebf ho\u1ea1ch c\u1ea7n th\u1ec3 hi\u1ec7n c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1eb7t ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ed3ng th\u1eddi, k\u1ebf ho\u1ea1ch ph\u1ea3i bao g\u1ed3m c\u00e1c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 (metrics, KPIs) \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c tri\u1ec3n v\u1ecdng c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Ke_hoach_marketing_co_vai_tro_nhu_the_nao\"><\/span><span style=\"color: #017ab7;\">2. K\u1ebf ho\u1ea1ch marketing c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">K\u1ebf ho\u1ea1ch marketing c\u00f3 4 vai tr\u00f2 ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 b\u1ed5 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 c\u1ea3, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u1ea5t \u0111\u1ecbnh (t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra n\u1ec1n t\u1ea3ng, h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5: b\u00e1o ch\u00ed, k\u1ef9 thu\u1eadt s\u1ed1, internet, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eb7t ra d\u1ef1 ki\u1ebfn v\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u01b0a ra.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Quy_trinh_lap_ke_hoach_marketing_trong_5_buoc_don_gian\"><\/span><span style=\"color: #017ab7;\">3. Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing trong 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3n k\u1ebf ho\u1ea1ch nh\u01b0 \u00fd, h\u00e3y l\u00e0m theo quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bat_dau_bang_viec_phan_tich_tinh_huong\"><\/span><span style=\"color: #017ab7;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3004\" aria-describedby=\"caption-attachment-3004\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3004\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/data-analysis-blog.jpg\" alt=\"Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 b\u00e0i to\u00e1n c\u1ea7n gi\u1ea3i quy\u1ebft\" width=\"800\" height=\"492\" \/><figcaption id=\"caption-attachment-3004\" class=\"wp-caption-text\">Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 b\u00e0i to\u00e1n c\u1ea7n gi\u1ea3i quy\u1ebft<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng marketing hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, vi\u1ec7c ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. \u1ede b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? T\u1eeb \u0111\u00f3 n\u00eau ra c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p. Tham kh\u1ea3o <a href=\"https:\/\/hedima.vn\/journey\/huong-dan-6-buoc-thuc-hien-phan-tich-swot\/\">m\u00f4 h\u00ecnh SWOT <\/a>\u0111\u1ec3 ph\u00e2n t\u00edch chi ti\u1ebft, \u0111\u1ee7 \u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m m\u1ea1nh y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3 c\u00f3 gi\u1ea3i ph\u00e1p \u1ee9ng bi\u1ebfn, t\u0103ng t\u00ednh c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u00ecm ra th\u1ebf m\u1ea1nh s\u1ea3n ph\u1ea9m (<a href=\"https:\/\/hedima.vn\/journey\/usp-la-gi\/\">USP \u2013 unique selling point<\/a>) \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p \u0111\u00fang, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, b\u1ea1n s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo d\u1ec5 d\u00e0ng, chu\u1ea9n x\u00e1c h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_doi_tuong_muc_tieu_cua_ban\"><\/span><span style=\"color: #017ab7;\">X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3005\" aria-describedby=\"caption-attachment-3005\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3005\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/CG_0016_1920x1080.jpg\" alt=\"Hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd\" width=\"1920\" height=\"1080\" \/><figcaption id=\"caption-attachment-3005\" class=\"wp-caption-text\">Hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m c\u1ee5 th\u1ec3 h\u00f3a <a href=\"https:\/\/hedima.vn\/journey\/tai-sao-cac-cong-ty-nen-phan-khuc-khach-hang\/\">ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1c th\u00f4ng tin \u0111\u00e3 thu th\u1eadp tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c b\u1eaft \u0111\u00e0u v\u1edbi vi\u1ec7c ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm ra ch\u00e2n dung kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. Nh\u1eefng th\u00f4ng tin c\u1ea7n ch\u00fa \u00fd bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng tin chung: Ngh\u1ec1 nghi\u1ec7p, v\u1ecb tr\u00ed, gia \u0111\u00ecnh (c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi, \u0111\u00e3 k\u1ebft h\u00f4n ch\u01b0a)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ednh c\u00e1ch \u2013 h\u00e0nh vi: L\u00e0 ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch nh\u01b0 th\u1ebf n\u00e0o, th\u00f3i quen, s\u1edf th\u00edch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau: Ng\u1eafn h\u1ea1n, d\u00e0i h\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i v\u1edbi s\u1ea3n ph\u1ea9m\/ v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i trong cu\u1ed9c s\u1ed1ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f3p \u00fd v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea7n c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec1u g\u00ec\/ mong mu\u1ed1n gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 trong cu\u1ed9c s\u1ed1ng.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_muc_tieu_chien_dich\"><\/span><span style=\"color: #017ab7;\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3006\" aria-describedby=\"caption-attachment-3006\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3006\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Project-objectives-scaled.jpg\" alt=\"M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 ph\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch\" width=\"2048\" height=\"1024\" \/><figcaption id=\"caption-attachment-3006\" class=\"wp-caption-text\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 ph\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u v\u1ec1 \u0111\u1ed1i th\u1ee7, th\u1ebf m\u1ea1nh, b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n \u0111\u00fang nh\u1ea5t v\u00e0 gi\u1edd l\u00e0 l\u00fac d\u00f9ng n\u00f3 l\u00e0m c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau cho c\u1ea3 k\u1ebf ho\u1ea1ch.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em><span style=\"font-weight: 400;\">M\u1ed9t m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0 ph\u1ea3i \u0111\u01b0a ra c\u00e1ch \u0111o l\u01b0\u1eddng chi ti\u1ebft \u0111\u1ec3 theo d\u00f5i.\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i trong th\u00e1ng 11 l\u00e0 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp website l\u00ean 500 l\u01b0\u1ee3t\/ ng\u00e0y. \u0110\u1ec3 \u0111\u01b0a ra m\u1ee5c ti\u00eau n\u00e0y b\u1ea1n c\u1ea7n c\u00f3 s\u1ed1 li\u1ec7u v\u1ec1 l\u01b0\u1ee3t truy c\u1eadp hi\u1ec7n t\u1ea1i. Li\u1ec7u \u0111\u01b0a ra m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 thi kh\u00f4ng? B\u1ea1n c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 g\u00ec h\u1ed7 tr\u1ee3? B\u1ea1n c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 th\u1ed1ng k\u00ea chi ti\u1ebft l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ebft ra m\u1ee5c ti\u00eau c\u00e0ng c\u1ee5 th\u1ec3, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ra gi\u1ea3i ph\u00e1p.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_chien_thuat_cua_ban\"><\/span><span style=\"color: #017ab7;\">Ph\u00e2n t\u00edch chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3007\" aria-describedby=\"caption-attachment-3007\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/AdobeStock_98721702-scaled.jpe\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3007\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/AdobeStock_98721702-scaled.jpe\" alt=\"Ph\u00e2n t\u00edch chi\u1ebfn thu\u1eadt quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a k\u1ebf ho\u1ea1ch marketing\" width=\"2048\" height=\"1229\" \/><\/a><figcaption id=\"caption-attachment-3007\" class=\"wp-caption-text\">Ph\u00e2n t\u00edch chi\u1ebfn thu\u1eadt quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a k\u1ebf ho\u1ea1ch marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ch\u1ee7 ch\u1ed1t trong quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing m\u00e0 b\u1ea1n ph\u1ea3i b\u1ecf nhi\u1ec1u c\u00f4ng s\u1ee9c cho n\u00f3. C\u00f3 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, b\u00e2y gi\u1edd l\u00e0 l\u00fac b\u1ea1n v\u1ea1ch ra c\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eabn l\u00e0 v\u00ed d\u1ee5 tr\u00ean, v\u1edbi t\u1eebng m\u1ee5c ti\u00eau b\u1ea1n \u0111\u01b0a ra gi\u1ea3i ph\u00e1p, chi\u1ebfn thu\u1eadt ri\u00eang. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 500 l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i ng\u00e0y tr\u00ean website b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec? B\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o, k\u00e9o l\u01b0\u1ee3t truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 website, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 th\u00f4ng tin \u0111\u0103ng t\u1ea3i tr\u00ean web\u2026. M\u1ed7i c\u00e1ch l\u00e0m b\u1ea1n d\u1ef1 ki\u1ebfn s\u1ebd mang v\u1ec1 bao nhi\u00eau l\u01b0\u1ee3t truy c\u1eadp, \u0111o l\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o\u2026 Ph\u00e2n t\u00edch k\u1ef9 chi\u1ebfn thu\u1eadt b\u1ea1n s\u1ebd bi\u1ebft n\u00f3 c\u00f3 kh\u1ea3 thi hay kh\u00f4ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dat_ngan_sach_cho_chien_dich_marketing\"><\/span><span style=\"color: #017ab7;\">\u0110\u1eb7t ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3008\" aria-describedby=\"caption-attachment-3008\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3008\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/csm_budget_6884fccb94.jpg\" alt=\"\u0110\u1eb7t ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch marketing\" width=\"800\" height=\"600\" \/><figcaption id=\"caption-attachment-3008\" class=\"wp-caption-text\">\u0110\u1eb7t ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ch\u1ea1y b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n n\u00e0o vi\u1ec7c d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch l\u00e0 nguy\u00ean t\u1eafc b\u1eaft bu\u1ed9c. \u1ede m\u1ed7i chi\u1ebfn thu\u1eadt cho c\u00e1c k\u00eanh marketing, b\u1ea1n c\u1ea7n li\u1ec7t k\u00ea c\u1ee5 th\u1ec3 t\u1eebng ho\u1ea1t \u0111\u1ed9ng, ho\u1ea1t \u0111\u1ed9ng n\u00e0o ph\u1ea3i tr\u1ea3 ph\u00ed, h\u1ebft bao nhi\u00eau ti\u1ec1n. T\u1eeb \u0111\u00f3 c\u00f3 con s\u1ed1 t\u1ed5ng xem sau khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch b\u1ea1n s\u1ebd t\u1ed1n bao nhi\u00eau. N\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng hi\u1ec7n t\u1ea1i kh\u00f4ng? N\u1ebfu kh\u00f4ng b\u1ea1n c\u00f3 bi\u1ec7n ph\u00e1p g\u00ec thay th\u1ebf, c\u1eaft gi\u1ea3m kh\u00f4ng? B\u00e1m s\u00e1t v\u00e0o chi\u1ebfn thu\u1eadt marketing, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch ph\u00e2n b\u1ed5 chi ph\u00ed h\u1ee3p l\u00fd v\u00e0 \u0111\u01b0a ra c\u00e1ch t\u1ed1i \u01b0u ch\u00fang \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n trong quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing tr\u00ean, hy v\u1ecdng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n cho m\u00ecnh b\u1ea3n k\u1ebf ho\u1ea1ch ri\u00eang. H\u00e3y nh\u1edb c\u00e1c nguy\u00ean t\u1eafc b\u1eaft bu\u1ed9c l\u00e0 c\u1ee5 th\u1ec3, kh\u1ea3 thi \u0111\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea5t c\u1ee9 b\u1ea3n k\u1ebf ho\u1ea1ch n\u00e0o b\u1ea1n th\u1ef1c hi\u1ec7n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam: <\/span><em><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-trong-nganh-duoc-pham\/\">Chi\u1ebfn l\u01b0\u1ee3c marketing trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m gi\u1eef vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/span><\/em><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c14a9c9cd26062408188' value='6a3c14a9c9cd26062408188'><input type='hidden' id='bg-show-more-text-6a3c14a9c9cd26062408188' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c14a9c9cd26062408188' value='Show Less'><a id='bg-showmore-action-6a3c14a9c9cd26062408188' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c14a9c9cd26062408188' >\n<ol>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-plan-template-generator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/blog.hubspot.com\/marketing\/marketing-plan-template-generator<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketing-plan.asp#what-is-a-marketing-plan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.investopedia.com\/terms\/m\/marketing-plan.asp#what-is-a-marketing-plan<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e0nh th\u1ea1o quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing v\u1edbi 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n sau, \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng c\u00f2n s\u1ee3 ph\u1ea3i \u0111au \u0111\u1ea7u v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m h\u00f3c b\u00faa n\u1eefa.\u00a0 1. K\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec? K\u1ebf ho\u1ea1ch marketing l\u00e0 b\u1ea3n ph\u00e1c th\u1ea3o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i [&#8230;]\n","protected":false},"author":13,"featured_media":3009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[73],"class_list":["post-3000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-plan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3009"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}