{"id":2985,"date":"2021-11-03T10:20:36","date_gmt":"2021-11-03T03:20:36","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2985"},"modified":"2021-11-03T10:20:36","modified_gmt":"2021-11-03T03:20:36","slug":"5-cong-cu-marketing-truyen-thong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/","title":{"rendered":"B\u1ecf t\u00fai 5 c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng cho doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 bao gi\u1edd nh\u1eadn \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi ch\u00e0o b\u00e1n nh\u1eefng l\u00f4 \u0111\u1ea5t n\u1ec1n, nh\u1eefng c\u0103n chung c\u01b0 th\u1eadm ch\u00ed g\u00f3i b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd cho gia \u0111\u00ecnh ch\u01b0a? N\u1ebfu \u0111\u00e3 t\u1eebng, th\u00ec b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng, c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi telesales (b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 b\u1ea1n cho r\u1eb1ng \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb l\u1ed7i th\u1eddi v\u00e0 phi\u1ec1n ph\u1ee9c, nh\u01b0ng c\u00e1c cu\u1ed9c g\u1ecdi ti\u1ebfp th\u1ecb v\u1eabn \u0111\u1ec1u \u0111\u1eb7n \u0111\u1ebfn tai ng\u01b0\u1eddi nghe ngay c\u1ea3 trong th\u1eddi \u0111i\u1ec3m b\u1ea1n \u0111ang \u0111\u1ecdc nh\u1eefng d\u00f2ng n\u00e0y. C\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i qua b\u00e0i vi\u1ebft sau.<\/span><b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Cac_cong_cu_marketing_truyen_thong_pho_bien_hien_nay\" >C\u00e1c c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Truyen_hinh\" >Truy\u1ec1n h\u00ecnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Bao_chi\" >B\u00e1o ch\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Goi_dien_tiep_thi\" >G\u1ecdi \u0111i\u1ec7n ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Gui_thu_truc_tiep\" >G\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Quang_cao_ngoai_troi\" >Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Case_Study_Dai_chien_Milo_va_Ovantine\" >Case Study: \u0110\u1ea1i chi\u1ebfn Milo v\u00e0 Ovantine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/5-cong-cu-marketing-truyen-thong\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cac_cong_cu_marketing_truyen_thong_pho_bien_hien_nay\"><\/span><span style=\"color: #017ab7;\">C\u00e1c c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Truyen_hinh\"><\/span><span style=\"color: #017ab7;\">Truy\u1ec1n h\u00ecnh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Truy\u1ec1n h\u00ecnh l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a th\u00edch nh\u1ea5t \u0111\u1ec3 ti\u1ebfp th\u1ecb. Tivi \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ed7i h\u1ed9 gia \u0111\u00ecnh. M\u1ecdi ng\u01b0\u1eddi d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian nh\u00e0n r\u1ed7i c\u1ee7a h\u1ecd tr\u01b0\u1edbc TV. Do \u0111\u00f3, c\u00f2n c\u00e1ch n\u00e0o thu\u1eadn ti\u1ec7n h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng, th\u1eadm ch\u00ed ti\u1ebfp c\u1eadn \u0111\u00fang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi ph\u00e1i n\u1eef d\u00e0nh th\u1eddi gian theo d\u00f5i c\u00e1c b\u1ed9 phim d\u00e0i t\u1eadp, c\u00e1c \u0111\u1ea5ng m\u00e0y r\u00e2u s\u1eed d\u1ee5ng TV \u0111\u1ec3 xem tin t\u1ee9c c\u0169ng nh\u01b0 c\u00e1c k\u00eanh th\u1ec3 thao. V\u00e0 ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian tr\u01b0\u1edbc TV, tr\u1ebb em. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u1eb7t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o xen k\u1ebd v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh TV v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a gia \u0111\u00ecnh trong khung gi\u1edd chi\u1ebfu phim d\u00e0i t\u1eadp, ho\u1eb7c qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa v\u1edbi giai \u0111i\u1ec7u b\u1eaft tai v\u00e0 nh\u00e2n v\u1eadt vui nh\u1ed9n v\u00e0o khung gi\u1edd chi\u1ebfu c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh cho gia \u0111\u00ecnh v\u00e0 tr\u00ean k\u00eanh ho\u1ea1t h\u00ecnh.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/diDg2JkJR78\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Video clip qu\u1ea3ng c\u00e1o s\u1eefa h\u01b0\u1edbng \u0111\u1ebfn tr\u1ebb em \u0111\u01b0\u1ee3c ph\u00e1t trong c\u00e1c gi\u1edd qu\u1ea3ng c\u00e1o<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, TV c\u0169ng \u0111\u01b0\u1ee3c l\u1eafp \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng nh\u01b0 s\u00e2n bay, nh\u00e0 ga, ph\u00f2ng ch\u1edd c\u1ee7a b\u1ec7nh vi\u1ec7n, n\u01a1i m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhi\u1ec1u vi\u1ec7c \u0111\u1ec3 l\u00e0m v\u00e0 h\u1ecd c\u00f3 th\u1ec3 gi\u1ebft th\u1eddi gian b\u1eb1ng c\u00e1ch xem TV. <\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em><span style=\"font-weight: 400;\">V\u00ec v\u1eady, truy\u1ec1n h\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi.<\/span><\/em><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bao_chi\"><\/span><span style=\"color: #017ab7;\">B\u00e1o ch\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ngay c\u1ea3 trong th\u1eddi \u0111\u1ea1i c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 trung th\u00e0nh v\u00e0 b\u00e1o ch\u00ed l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. Vi\u1ec7c c\u1eadp nh\u1eadt tin t\u1ee9c v\u00e0 theo d\u00f5i c\u00e1c di\u1ec5n bi\u1ebfn x\u00e3 h\u1ed9i th\u00f4ng qua b\u00e1o gi\u1ea5y \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb r\u1ea5t l\u00e2u v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch c\u1eadp nh\u1eadt tin t\u1ee9c b\u1eb1ng b\u00e1o v\u00e0o m\u1ed7i s\u00e1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh t\u00e1c d\u1ee5ng qu\u1ea3ng b\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y c\u00f2n c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u00eau th\u1ecb. Doanh nghi\u1ec7p s\u1ebd in c\u00e1c phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u00ednh k\u00e8m v\u1edbi tin qu\u1ea3ng c\u00e1o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goi_dien_tiep_thi\"><\/span><span style=\"color: #017ab7;\">G\u1ecdi \u0111i\u1ec7n ti\u1ebfp th\u1ecb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G\u1ecdi \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1eeb r\u1ea5t l\u00e2u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. C\u00e1c cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i n\u00e0y mang \u0111\u1ebfn cho ng\u01b0\u1eddi nghe m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua ch\u00fang b\u1eb1ng k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng n\u00e0y, nh\u00e2n vi\u00ean s\u1ebd g\u1ecdi cho nh\u1eefng ng\u01b0\u1eddi ng\u1eabu nhi\u00ean theo m\u1ed9t danh s\u00e1ch data \u0111\u01b0\u1ee3c cung c\u1ea5p ho\u1eb7c t\u1ef1 thu th\u1eadp v\u00e0 gi\u1edbi thi\u1ec7u v\u1edbi h\u1ecd v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u01b0u \u0111\u00e3i \u0111ang c\u00f3 c\u1ee7a c\u00f4ng ty. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00ec t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed th\u1ea5p.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gui_thu_truc_tiep\"><\/span><span style=\"color: #017ab7;\">G\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u01b0 tr\u1ef1c ti\u1ebfp c\u00f3 ngh\u0129a l\u00e0 g\u1eedi cho kh\u00e1ch h\u00e0ng nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o, phi\u1ebfu mua h\u00e0ng, phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c l\u1eddi m\u1eddi tham gia s\u1ef1 ki\u1ec7n trong h\u00ecnh th\u1ee9c m\u1ed9t l\u00e1 th\u01b0. Lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y kh\u00e1 ph\u1ed5 bi\u1ebfn c\u00e1ch \u0111\u00e2y v\u00e0i th\u1eadp k\u1ef7 tr\u01b0\u1edbc khi c\u00f4ng ngh\u1ec7 email ra \u0111\u1eddi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t \u0111\u1ed7i truy\u1ec1n th\u1ed1ng n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t nh\u01b0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00e3n hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c danh s\u00e1ch \u0111\u1ecba ch\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 vi\u1ebft th\u01b0 theo d\u1ea1ng ch\u00fac m\u1eebng, t\u00e2m t\u00ecnh,&#8230; cho h\u1ecd v\u00e0 th\u00eam v\u00e0o m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m m\u1eabu, ho\u0103c phi\u1ebfu gi\u1ea3m gi\u00e1 cho l\u1ea7n mua s\u1eafm trong t\u01b0\u01a1ng lai. \u0110\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 v\u00e0i l\u1ea7n b\u1eaft g\u1eb7p c\u00f4ng c\u1ee5 n\u00e0y xu\u1ea5t hi\u1ec7n trong c\u00e1c story (\u0111o\u1ea1n tin xu\u1ea5t hi\u1ec7n trong 24h tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i) c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e3n h\u00e0ng th\u01b0\u1eddng g\u1eedi th\u01b0 tay c\u00f9ng s\u1ea3n ph\u1ea9m cho h\u1ecd v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 l\u1ec5 k\u1ef7 ni\u1ec7m, ng\u00e0y sinh nh\u1eadt,&#8230;v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1eddi \u0111i\u1ec3m ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang theo d\u00f5i nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u00f3.\u00a0<\/span><\/p>\n<figure id=\"attachment_2986\" aria-describedby=\"caption-attachment-2986\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2986\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/zNhP3RL.jpeg\" alt=\"Story c\u1ee7a Influencer L\u00ea H\u00e0 Tr\u00fac (@lehatruc) c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0 tr\u1ef1c ti\u1ebfp t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m\u00a0\" width=\"1080\" height=\"1920\" \/><figcaption id=\"caption-attachment-2986\" class=\"wp-caption-text\">Story c\u1ee7a Influencer L\u00ea H\u00e0 Tr\u00fac (@lehatruc) c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0 tr\u1ef1c ti\u1ebfp t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_ngoai_troi\"><\/span><span style=\"color: #017ab7;\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u1ee7a c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng. Trong lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y, c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch in qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, qu\u1ea3ng c\u00e1o trong thang m\u00e1y, \u0111i\u1ec3m tr\u01b0ng b\u00e0y b\u00e1n h\u00e0ng, b\u1ea3ng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng,&#8230; Vi\u1ec7c s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y th\u00fa v\u1ecb \u1edf ch\u1ed7 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o \u1edf trong m\u1ed9t t\u00ecnh hu\u1ed1ng h\u1ecd kh\u00f4ng th\u1ec3 chuy\u1ec3n k\u00eanh v\u00e0 g\u1ea7n nh\u01b0 b\u1eaft bu\u1ed9c xem ho\u1eb7c nghe th\u1ea5y qu\u1ea3ng c\u00e1o (trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p s\u1eed d\u1ee5ng video qu\u1ea3ng c\u00e1o), t\u1eeb \u0111\u00f3 v\u00f4 t\u00ecnh ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh hay \u00e2m thanh \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_Dai_chien_Milo_va_Ovantine\"><\/span><span style=\"color: #017ab7;\">Case Study: \u0110\u1ea1i chi\u1ebfn Milo v\u00e0 Ovantine<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #555555; font-size: 14.4px;\">Ch\u1eafc ch\u1eafn b\u1ea1n ch\u01b0a qu\u00ean \u201ctr\u1eadn chi\u1ebfn billboard\u201d gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u Milo v\u00e0 Ovaltine g\u00e2y b\u00e3o m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t th\u1eddi. Nh\u01b0 cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u gi\u1eefa CocaCola v\u00e0 Pepsi, hai th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam c\u0169ng c\u1ea1nh tranh v\u1edbi nhau tr\u00ean t\u1eebng qu\u1ea3ng c\u00e1o. C\u00f3 th\u1ec3 th\u1ea5y, c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 tr\u00ean \u0111\u01b0\u1eddng \u0111ua n\u00e0y. Hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng h\u1ebft s\u1ee9c th\u00fa v\u1ecb khi tung ra TVC th\u1ec3 hi\u1ec7n hai g\u00f3c nh\u00ecn insight ho\u00e0n to\u00e0n kh\u00e1c nhau: Milo &#8220;Nh\u00e0 v\u00f4 \u0111\u1ecbch l\u00e0m t\u1eeb Milo&#8221; v\u00e0 Ovantine v\u1edbi &#8220;Ch\u1ec9 c\u1ea7n con th\u00edch&#8221;. Hai chi\u1ebfn d\u1ecbch l\u1edbn n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 marketing kh\u00e1c nh\u01b0 poster, pano, billboard,&#8230; t\u1ea1o n\u00ean m\u1ed9t c\u01a1n s\u00f3ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd l\u00e0m nh\u1eefng b\u1eadc ph\u1ee5 huynh \u0111\u1eafn \u0111o v\u1ec1 c\u00e2u h\u1ecfi \u0111\u00e2u l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t d\u00e0nh cho con tr\u1ebb!\u00a0<\/span><\/p>\n<figure id=\"attachment_2987\" aria-describedby=\"caption-attachment-2987\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2987 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/H627jMM.jpeg\" alt=\"B\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a hai nh\u00e3n hi\u1ec7u s\u1eefa t\u1ea1o ra s\u1ef1 quan t\u00e2m l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\" width=\"1000\" height=\"500\" \/><figcaption id=\"caption-attachment-2987\" class=\"wp-caption-text\">B\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a hai nh\u00e3n hi\u1ec7u s\u1eefa t\u1ea1o ra s\u1ef1 quan t\u00e2m l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong nh\u1eefng c\u00f4ng c\u1ee5 tr\u00ean, nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta. <\/span><span style=\"font-size: 14.4px;\">V\u00ec v\u1eady, \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 tr\u1ecdn v\u1eb9n nh\u1ea5t, b\u00ean c\u1ea1nh c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, doanh nghi\u1ec7p c\u0169ng kh\u00f4ng n\u00ean b\u1ecf qua c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c14c586ae62028837866' value='6a3c14c586ae62028837866'><input type='hidden' id='bg-show-more-text-6a3c14c586ae62028837866' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c14c586ae62028837866' value='Show Less'><a id='bg-showmore-action-6a3c14c586ae62028837866' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c14c586ae62028837866' >\n<ol>\n<li><a href=\"https:\/\/www.marketing91.com\/traditional-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.marketing91.com\/traditional-marketing\/<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i qua b\u00e0i vi\u1ebft sau.<\/p>\n","protected":false},"author":13,"featured_media":2988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[75,114],"class_list":["post-2985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-tool","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2985"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2988"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}