{"id":2962,"date":"2021-11-02T14:43:26","date_gmt":"2021-11-02T07:43:26","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2962"},"modified":"2021-11-02T14:43:26","modified_gmt":"2021-11-02T07:43:26","slug":"digital-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/","title":{"rendered":"Top 4 k\u00eanh digital marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t cho m\u1ecdi ng\u00e0nh h\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7, c\u1ee5m t\u1eeb \u201cdigital marketing\u201d tr\u1edf th\u00e0nh hot search, nh\u01b0ng b\u1ea1n c\u00f3 th\u1eadt s\u1ef1 hi\u1ec3u r\u00f5 digital marketing l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 k\u00eanh marketing k\u0129 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? \u0110\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 b\u1ecf t\u00fai nh\u1eefng th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u1ef1c k\u1ef3 h\u1eefu \u00edch!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#1_Digital_marketing_la_gi\" >1. Digital marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#2_Tai_sao_nen_su_dung_digital_marketing\" >2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng digital marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#Mot_la_digital_marketing_giup_ban_tiep_can_chinh_xac_hon_voi_doi_tuong_muc_tieu\" >M\u1ed9t l\u00e0, digital marketing gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c h\u01a1n v\u1edbi \u0111\u1ed5i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#Hai_la_tiet_kiem_ngan_sach_toi_da\" >Hai l\u00e0, ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch t\u1ed1i \u0111a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#Ba_la_vu_khi_loi_hai_cua_nhung_doanh_nghiep_%E2%80%9Cnho%E2%80%9D\" >Ba l\u00e0, v\u0169 kh\u00ed l\u1ee3i h\u1ea1i c\u1ee7a nh\u1eefng doanh nghi\u1ec7p &#8220;nh\u1ecf&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#Bon_la_mot_cong_cu_do_luong_hieu_qua\" >B\u1ed1n l\u00e0, m\u1ed9t c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#3_Top_4_kenh_digital_marketing_hieu_qua_nhat_hien_nay\" >3. Top 4 k\u00eanh digital marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#31_Website_marketing\" >3.1. Website marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#32_Social_Media_Marketing\" >3.2. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#33_Email_Marketing\" >3.3. Email Marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#34_Search_Engine_Marketing_SEM\" >3.4. Search Engine Marketing (SEM)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#Case_Study_Chien_dich_%E2%80%9CReal_Beauty%E2%80%9D_cua_Unilever\" >Case Study: Chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; c\u1ee7a Unilever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/digital-marketing-la-gi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Digital_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Digital marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2966\" aria-describedby=\"caption-attachment-2966\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2966\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/myhc_93283.jpg\" alt=\"Digital marketing l\u00e0 g\u00ec?\" width=\"490\" height=\"270\" \/><figcaption id=\"caption-attachment-2966\" class=\"wp-caption-text\">Digital marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Theo Hubspot, digital marketing hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ho\u1eb7c internet th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google, Bing,&#8230;),<a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\"> social media<\/a>, <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email<\/a> hay <a href=\"https:\/\/hedima.vn\/journey\/google-site-la-gi-xay-dung-website-trong-vai-click-chuot\/\">website<\/a> \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_nen_su_dung_digital_marketing\"><\/span><span style=\"color: #017ab7;\">2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng digital marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khai th\u00e1c c\u00e1c k\u00eanh digital marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, v\u1eeba ti\u1ebfp c\u1eadn kh\u00e1ch nhanh ch\u00f3ng, r\u1ed9ng r\u00e3i v\u1eeba t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 5 l\u1ee3i \u00edch n\u1ed5i b\u1eadt m\u00e0 digital marketing mang l\u1ea1i cho doanh nghi\u1ec7p \u0111\u00f3 l\u00e0:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Mot_la_digital_marketing_giup_ban_tiep_can_chinh_xac_hon_voi_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\"><i>M\u1ed9t l\u00e0, digital marketing gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c h\u01a1n v\u1edbi \u0111\u1ed5i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/i><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng nh\u01b0 TVC, t\u1ea1p ch\u00ed, billboard,&#8230;\u00a0 marketer kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ai s\u1ebd l\u00e0 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o \u0111\u00f3. Ng\u01b0\u1ee3c lai, \u0111i\u1ec3m \u0111\u1ed9t ph\u00e1 c\u1ee7a digital marketing l\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5: v\u1edbi ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t t\u1edd r\u01a1i, thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n s\u1ebd d\u1ef1a tr\u00ean s\u1ed1 \u0111\u00f4ng v\u00ec s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t cho b\u1ea5t k\u00ec ai tr\u00ean \u0111\u01b0\u1eddng. V\u1edbi digital marketing, c\u00e1c n\u1ec1n t\u1ea3ng l\u1ea1i gi\u00fap b\u1ea1n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng b\u1edfi \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch hay h\u00e0nh vi, t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf c\u1ee7a b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ecb hi\u1ebfu c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Hai_la_tiet_kiem_ngan_sach_toi_da\"><\/span><span style=\"color: #017ab7;\"><i>Hai l\u00e0, ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch t\u1ed1i \u0111a<\/i><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 gi\u00fap chi\u1ebfn d\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao h\u01a1n, m\u00e0 c\u00f2n gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed. H\u01a1n th\u1ebf n\u1eefa, nh\u1eefng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u1ee7a digital marketing gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u0169ng nh\u01b0 t\u1ea1o nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh chi\u1ebfn d\u1ecbch marketing \u0111ang di\u1ec5n ra.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Ba_la_vu_khi_loi_hai_cua_nhung_doanh_nghiep_%E2%80%9Cnho%E2%80%9D\"><\/span><span style=\"color: #017ab7;\"><i>Ba l\u00e0, v\u0169 kh\u00ed l\u1ee3i h\u1ea1i c\u1ee7a nh\u1eefng doanh nghi\u1ec7p &#8220;nh\u1ecf&#8221;<\/i><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng, marketing truy\u1ec1n th\u1ed1ng t\u1ea1o ti\u1ebfng vang truy\u1ec1n th\u00f4ng t\u1ed1t h\u01a1n digital marketing. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y l\u1ea1i r\u1ea5t ph\u00f9 h\u1ee3p cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf trong cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn. M\u1ed9t trong nh\u1eefng v\u0169 kh\u00ed l\u1ee3i h\u1ea1i c\u1ee7a digital marketing l\u00e0 chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng influencer hay KOLs v\u00ec ng\u01b0\u1eddi ta th\u01b0\u1eddng theo d\u00f5i c\u00e1c c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt thay v\u00ec nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Bon_la_mot_cong_cu_do_luong_hieu_qua\"><\/span><span style=\"color: #017ab7;\"><i>B\u1ed1n l\u00e0, m\u1ed9t c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/i><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb offline th\u00ec digital marketing d\u1ec5 d\u00e0ng \u0111o \u0111\u1ea1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch th\u00f4ng qua ch\u1ec9 s\u1ed1 tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng. Marketer c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u0169ng nh\u01b0 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o b\u1ea1n th\u00f4ng qua th\u1eddi gian \u1edf l\u1ea1i c\u00e1c b\u00e0i blog, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp hay l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c,&#8230; C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 th\u01b0\u1edbc \u0111o tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00ed trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Top_4_kenh_digital_marketing_hieu_qua_nhat_hien_nay\"><\/span><span style=\"color: #017ab7;\">3. Top 4 k\u00eanh digital marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2967\" aria-describedby=\"caption-attachment-2967\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2967\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Benefits-of-Digital-Marketing.jpg\" alt=\"Digital marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-2967\" class=\"wp-caption-text\">Digital marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"31_Website_marketing\"><\/span><span style=\"color: #017ab7;\">3.1. Website marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webstie marketing l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb cho website, th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gi\u1edbi thi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0 trang web c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u00ean \u0111\u00f3 (\u0111\u1ecdc tin t\u1ee9c, mua h\u00e0ng\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3 m\u1ee5c ti\u00eau l\u1edbn trong chi\u1ebfn d\u1ecbch marketing tr\u00ean website bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean website th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1: l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp m\u1edbi, t\u1ed5ng traffic t\u1eeb c\u00e1c ngu\u1ed3n, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng \u0111\u1ed9 y\u00eau th\u00edch website th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1: L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i, l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o web, t\u1ef7 l\u1ec7 tho\u00e1t, th\u1eddi gian xem, h\u00e0nh \u0111\u1ed9ng tr\u00ean trang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng doanh thu tr\u00ean website th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1: s\u1ed1 \u0111\u01a1n h\u00e0ng, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"32_Social_Media_Marketing\"><\/span><span style=\"color: #017ab7;\">3.2. Social Media Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketing l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb n\u1ed9i d\u1ee5ng th\u00f4ng qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn, s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media \u0111ang l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay. Ng\u01b0\u1eddi d\u00f9ng internet ng\u00e0y c\u00e0ng d\u00f9ng nhi\u1ec1u th\u1eddi gian cho m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn nh\u01b0: Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube, Zalo\u2026H\u01a1n 90% doanh nghi\u00eap Vi\u1ec7t Nam \u0111ang s\u1eed d\u1ee5ng k\u00eanh n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u00ednh \u0111\u1ebfn th\u00e1ng 6\/2021, Vi\u1ec7t Nam c\u00f3 t\u1edbi g\u1ea7n 76 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Facebook, Instagram c\u00f3 h\u01a1n 10 tri\u1ec7u user, Linkedin g\u1ea7n 4 tri\u1ec7u, Zalo l\u00ean \u0111\u1ebfn h\u01a1n 60 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng (theo nghi\u00ean c\u1ee9u c\u1ee7a NapoleonCat (c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 M\u1ea1ng X\u00e3 H\u1ed9i). Ch\u00ednh v\u00ec v\u1eady, b\u1ecf l\u1ee1 k\u00eanh digital marketing n\u00e0y, b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i c\u1ea1nh tranh c\u1ef1c k\u1ef3 l\u1edbn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Email_Marketing\"><\/span><span style=\"color: #017ab7;\">3.3. Email Marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng email v\u1edbi n\u1ed9i dung, th\u00f4ng tin v\u1ec1 b\u00e1n h\u00e0ng \u0111\u1ec3 ti\u1ebfp th\u1ecb, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea3m \u0111\u1ebfn t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng, c\u00f3 t\u1edbi 82% marketer \u0111\u1ed3ng \u00fd l\u00e0 email marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Email sale, email ch\u00e0o m\u1eebng, email b\u1ea3n tin l\u00e0 3 lo\u1ea1i email marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf Vi\u1ec7t Nam. Ch\u00fang mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u00eap nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng k\u00ea chi ti\u1ebft chi\u1ebfn d\u1ecbch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 ti\u1ebfp c\u1eadn nhanh ch\u00f3ng.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"34_Search_Engine_Marketing_SEM\"><\/span><span style=\"color: #017ab7;\">3.4. Search Engine Marketing (SEM)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEM l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u01a1n gi\u1ea3n l\u00e0 khi b\u1ea1n t\u00ecm m\u1ed9t t\u1eeb kh\u00f3a b\u1ea5t k\u1ef3 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft \u1edf \u0111\u1ea7u c\u00f3 g\u1eafn th\u1ebb \u201cQu\u1ea3ng c\u00e1o\u201d ch\u00ednh l\u00e0 website \u0111ang ch\u1ea1y SEM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 gia t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m website, nh\u1ea5t l\u00e0 trong l\u00fac b\u1ea1n \u0111ang \u201ckh\u00e1t\u201d user. Thay v\u00ec SEM\u00a0 ng\u01b0\u1eddi ta d\u00f9ng k\u1ef9 thu\u1eadt (SEO \u2013 Seach engine optimization: t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) \u0111\u1ec3 \u0111\u1ea9y t\u1eeb kh\u00f3a l\u00ean top. Tuy nhi\u00ean SEO c\u1ea7n m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i v\u00e0 m\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng. Thay v\u00ec \u0111\u00f3, SEM ti\u1ebfp c\u1eadn kh\u00e1ch nhanh h\u01a1n \u0111\u1ec3 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp nhi\u1ec1u v\u1edbi chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh. T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch, kh\u1ea3 n\u0103ng m\u00e0 marketer s\u1ebd s\u1eed d\u1ee5ng 2 k\u1ef9 thu\u1eadt n\u00e0y \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_Chien_dich_%E2%80%9CReal_Beauty%E2%80%9D_cua_Unilever\"><\/span><span style=\"color: #017ab7;\">Case Study: Chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; c\u1ee7a Unilever<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; \u0111\u01b0\u1ee3c ph\u00e1t \u0111\u1ed9ng b\u1edfi th\u01b0\u01a1ng hi\u1ec7u Dove t\u1eeb n\u0103m 2004 v\u00e0 \u0111\u01b0\u1ee3c duy tr\u00ec \u0111\u1ebfn hi\u1ec7n t\u1ea1i. Chi\u1ebfn d\u1ecbch t\u1ea1o n\u00ean nhi\u1ec1u ti\u1ebfng vang v\u00e0 nh\u1eadn v\u1ec1 nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o qua nhi\u1ec1u n\u0103m nh\u1eb1m t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef. N\u0103m 2004, Unilever ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch tr\u00ean to\u00e0n c\u1ea7u b\u1eb1ng nhi\u1ec1u billboard l\u1edbn t\u1ea1i \u0110\u1ee9c v\u00e0 Anh, \u0111\u1ebfn c\u00e1c t\u1ea1p ch\u00ed l\u1edbn v\u00e0 TVC kh\u1eafp Ch\u00e2u \u00c2u. Kh\u1edfi \u0111\u1ea7u v\u1edbi insight: &#8220;ch\u1ec9 c\u00f3 2% ph\u1ee5 n\u1eef tr\u00ean th\u1ebf gi\u1edbi cho r\u1eb1ng h\u1ecd xinh \u0111\u1eb9p&#8221;, th\u01b0\u01a1ng hi\u1ec7u Dove \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 quan t\u00e2m v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y t\u1ea1i nhi\u1ec1u qu\u1ed1c gia. \u0110\u1ebfn n\u0103m 2006, Dove mong mu\u1ed1n t\u1ea1o t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd l\u00ean c\u1ed9ng \u0111\u1ed3ng v\u1edbi c\u00e1c \u0111o\u1ea1n viral video \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean <a href=\"https:\/\/www.dove.com\/us\/en\/stories\/campaigns.html\" target=\"_blank\" rel=\"noopener\">website<\/a> &#8211; kh\u1edfi \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y. Cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 \u0111\u1ea7u t\u01b0 ch\u1ec9nh chu trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, c\u00f3 th\u1ec3 n\u00f3i Dove truy\u1ec1n t\u1ea3i m\u1ed9t v\u1ebb \u0111\u1eb9p &#8220;kh\u00f4ng gi\u1edbi h\u1ea1n, kh\u00f4ng ph\u00e2n bi\u1ec7t&#8221; cho ph\u1ee5 n\u1eef kh\u1eafp th\u1ebf gi\u1edbi th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 digital marketing.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/litXW91UauE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #017ab7;\"><em>Nhi\u1ec1u chuy\u00ean gia \u0111\u00e1nh gi\u00e1 \u0111\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch digital marketing th\u00e0nh c\u00f4ng nh\u1ea5t v\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online.\u00a0<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c t\u1ed5ng qu\u00e1t gi\u00fap b\u1ea1n hi\u1ec3u digital marketing l\u00e0 g\u00ec v\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eefng k\u00eanh n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ebfu b\u1ea1n \u0111ang l\u00e0m trong l\u0129nh v\u1ef1c y t\u1ebf, s\u1ee9c kh\u1ecfe v\u00e0 c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh h\u01a1n, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft: <\/span><a href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/\"><i>Digital marketing \u2013 Cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/i><\/a> <span style=\"font-weight: 400;\">\u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c nh\u1ecbp s\u1ed1ng c\u1ee7a y t\u1ebf trong d\u00f2ng ch\u1ea3y digital marketing.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3bf79b3425f4069734431' value='6a3bf79b3425f4069734431'><input type='hidden' id='bg-show-more-text-6a3bf79b3425f4069734431' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3bf79b3425f4069734431' value='Show Less'><a id='bg-showmore-action-6a3bf79b3425f4069734431' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3bf79b3425f4069734431' >\n<ol>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-digital-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/blog.hubspot.com\/marketing\/what-is-digital-marketing<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7, c\u1ee5m t\u1eeb \u201cdigital marketing\u201d tr\u1edf th\u00e0nh hot search, nh\u01b0ng b\u1ea1n c\u00f3 th\u1eadt s\u1ef1 hi\u1ec3u r\u00f5 digital marketing l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 k\u00eanh marketing k\u0129 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? \u0110\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 b\u1ecf t\u00fai nh\u1eefng th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng [&#8230;]\n","protected":false},"author":13,"featured_media":2969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[41],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2969"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}