{"id":2950,"date":"2021-11-01T16:46:19","date_gmt":"2021-11-01T09:46:19","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2950"},"modified":"2021-11-01T16:46:19","modified_gmt":"2021-11-01T09:46:19","slug":"phan-tich-pest","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/phan-tich-pest\/","title":{"rendered":"Ph\u00e2n t\u00edch PEST trong marketing l\u00e0 g\u00ec? 4 y\u1ebfu t\u1ed1\u00a0 trong ph\u00e2n t\u00edch PEST"},"content":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ho\u00e0n h\u1ea3o v\u00e0 th\u00e0nh c\u00f4ng, ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec3u qu\u1ea3 kh\u00f4ng th\u1ec3 b\u1ecf qua! V\u1eady ph\u00e2n t\u00edch PEST trong marketing l\u00e0 g\u00ec? B\u1ed1n y\u1ebfu t\u1ed1 trong ph\u00e2n t\u00edch PEST \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Phan_tich_PEST_trong_marketing_la_gi\" >Ph\u00e2n t\u00edch PEST trong marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#4_yeu_to_co_ban_trong_phan_tich_PEST\" >4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong ph\u00e2n t\u00edch PEST<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Political_%E2%80%93_Yeu_to_chinh_tri\" >Political &#8211; Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Economic_%E2%80%93_Yeu_to_kinh_te\" >Economic &#8211; Y\u1ebfu t\u1ed1 kinh t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Social_%E2%80%93_Yeu_to_xa_hoi\" >Social &#8211; Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Technological_%E2%80%93_Yeu_to_cong_nghe\" >Technological &#8211; Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Cach_su_dung_PEST_trong_marketing\" >C\u00e1ch s\u1eed d\u1ee5ng PEST trong marketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Buoc_1_Phan_tich_cac_yeu_to_trong_PEST\" >B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 trong PEST<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Buoc_2_Phan_tich_co_hoi_cua_doanh_nghiep\" >B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Buoc_3_Phan_tich_cac_moi_de_doa_voi_doanh_nghiep\" >B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u1edbi doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Buoc_4_Thuc_thi\" >B\u01b0\u1edbc 4: Th\u1ef1c thi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-pest\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Phan_tich_PEST_trong_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">Ph\u00e2n t\u00edch PEST trong marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch PEST l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u00eap s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. Tr\u01b0\u1edbc khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3, marketer \u00e1p d\u1ee5ng ph\u00e2n t\u00edch PEST d\u1ef1a tr\u00ean b\u1ed1n y\u1ebfu t\u1ed1 (ho\u1eb7c nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c) l\u1ea7n l\u01b0\u1ee3t l\u00e0 c\u00e1c ch\u1eef c\u00e1i vi\u1ebft t\u1eaft <span style=\"color: #017ab7;\"><strong>P<\/strong><\/span>-political, <span style=\"color: #017ab7;\"><strong>E<\/strong><\/span>-economic, <span style=\"color: #017ab7;\"><strong>S<\/strong><\/span>-social v\u00e0 <span style=\"color: #017ab7;\"><strong>T<\/strong><\/span>-technological. Marketer \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 t\u00ecm ra h\u01b0\u1edbng \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p th\u01b0\u1eddng th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u00ecm ra c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 c\u00e1c m\u1ed1i \u0111e d\u1ecda khi khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n, d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_yeu_to_co_ban_trong_phan_tich_PEST\"><\/span><span style=\"color: #017ab7;\">4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong ph\u00e2n t\u00edch PEST<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e2n t\u00edch PEST m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 ho\u00e0n h\u1ea3o nh\u1ea5t, marketer ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong \u0111\u00f3: political, economic, social v\u00e0 technological.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Political_%E2%80%93_Yeu_to_chinh_tri\"><\/span><span style=\"color: #017ab7;\">Political &#8211; Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p h\u1ee3p ph\u00e1p \u0111\u1ec1u ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb ch\u00ednh ph\u1ee7 t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc s\u1edf t\u1ea1i. V\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ch\u00ednh tr\u1ecb, ph\u00e1p lu\u1eadt \u0111\u1ec1u g\u00e2y ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. T\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn b\u1ea3n ch\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, kinh doanh c\u1ee7a doanh nghi\u1ec7p v\u00e0 b\u1eb1ng c\u00e1ch ch\u00ednh ph\u1ee7 \u0111\u01b0a ra c\u00e1c lu\u1eadt v\u00e0 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3.\u00a0<\/span><\/i><\/span><\/p>\n<p>V\u00ed d\u1ee5: thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch thu\u1ebf c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. V\u1edbi m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai, nh\u1ef1a \u0111ang d\u1ea7n b\u1ecb h\u1ea1n ch\u1ebf, ngo\u00e0i c\u00e1c lu\u1eadt h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng nh\u1ef1a nhi\u1ec1u qu\u1ed1c gia quy\u1ebft \u0111\u1ecbnh \u0111\u00e1nh thu\u1ebf cao m\u1eb7t h\u00e0ng n\u00e0y \u0111\u1ec3 gi\u1ea3m vi\u1ec7c \u01b0u ti\u00ean s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u n\u00e0y trong ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n<figure id=\"attachment_2951\" aria-describedby=\"caption-attachment-2951\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2951\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/hn-tw6_2017_acheb.jpg\" alt=\"Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb trong ph\u00e2n t\u00edch PEST\" width=\"650\" height=\"364\" \/><figcaption id=\"caption-attachment-2951\" class=\"wp-caption-text\">Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb trong ph\u00e2n t\u00edch PEST<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Economic_%E2%80%93_Yeu_to_kinh_te\"><\/span><span style=\"color: #017ab7;\">Economic &#8211; Y\u1ebfu t\u1ed1 kinh t\u1ebf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 kinh t\u1ebf \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 xoay quanh ho\u1ea1t \u0111\u1ed9ng nh\u01b0 chu k\u1ef3 th\u01b0\u01a1ng m\u1ea1i, th\u1ecb tr\u01b0\u1eddng, nh\u1eefng bi\u1ebfn \u0111\u1ed9ng v\u1ec1 thu\u1ebf hay ti\u1ec1n t\u1ec7\u2026 Khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing, c\u00e1c marketer s\u1ebd xem x\u00e9t nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a y\u1ebfu t\u1ed1 kinh t\u1ebf \u0111\u1ebfn s\u1ee9c mua ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5 nh\u01b0 khi ti\u1ec1n t\u1ec7 b\u1ecb m\u1ea5t gi\u00e1 do l\u1ea1m ph\u00e1t th\u00ec ch\u1eafc ch\u1eafn s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00f3i quen chi ti\u00eau c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 kinh t\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 ra. C\u00e1c marketer ph\u1ea3i d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2952\" aria-describedby=\"caption-attachment-2952\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2952\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/covid.png\" alt=\"\u0110\u1ea1i d\u1ecbch Covid-19 c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c tr\u00ean n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u g\u00e2y \u1ea3nh h\u01b0\u1edfng cho nhi\u1ec1u doanh nghi\u1ec7p\" width=\"1200\" height=\"675\" \/><figcaption id=\"caption-attachment-2952\" class=\"wp-caption-text\">\u0110\u1ea1i d\u1ecbch Covid-19 c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c tr\u00ean n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u g\u00e2y \u1ea3nh h\u01b0\u1edfng cho nhi\u1ec1u doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Social_%E2%80%93_Yeu_to_xa_hoi\"><\/span><span style=\"color: #017ab7;\">Social &#8211; Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi ph\u00e2n t\u00edch \u0111\u1ebfn y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ee9ng tr\u01b0\u1edbc h\u00e0ng lo\u1ea1t c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 d\u00e2n s\u1ed1, gi\u1edbi t\u00ednh, v\u0103n ho\u00e1, l\u1ed1i s\u1ed1ng. Trong \u0111\u00f3 kh\u00eda c\u1ea1nh v\u0103n h\u00f3a \u0111\u00e3 bao g\u1ed3m c\u00e1c t\u1ed5 ch\u1ee9c ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i, ph\u00e1p lu\u1eadt, gi\u00e1o d\u1ee5c\u2026 C\u00e1c v\u1ea5n \u0111\u1ec1 trong y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi nhau nh\u01b0ng ch\u00fang l\u1ea1i c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u1eef s\u1ebd h\u01b0\u1edbng nhi\u1ec1u \u0111\u1ebfn nhi\u1ec1u c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m, th\u1eddi trang trong khi kh\u00e1ch h\u00e0ng nam l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao nhi\u1ec1u h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e2n t\u00edch y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u00eam ph\u1ea7n tr\u0103m chi\u1ebfn th\u1eafng trong chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 h\u1ecd s\u1eafp \u0111\u01b0a ra.\u00a0<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2953\" aria-describedby=\"caption-attachment-2953\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2953\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/a6a10069d25565a5ccc08e3b90a19aea.jpg\" alt=\"Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng\" width=\"800\" height=\"450\" \/><figcaption id=\"caption-attachment-2953\" class=\"wp-caption-text\">Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Technological_%E2%80%93_Yeu_to_cong_nghe\"><\/span><span style=\"color: #017ab7;\">Technological &#8211; Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin nh\u01b0 hi\u1ec7n nay th\u00ec y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 l\u00e0 ch\u00eca kh\u00f3a \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n n\u1eefa. Doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o marketing v\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u1eafm \u0111\u01b0\u1ee3c\u00a0 nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 nh\u01b0 hi\u1ec7n nay nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m qua <a href=\"https:\/\/hedima.vn\/journey\/tiktok-thoi-ky-dai-dich-covid-19-2\/\">TikTok<\/a> b\u1eb1ng c\u00e1ch thu\u00ea c\u00e1c KOL review, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i trong th\u1eddi \u0111\u1ea1i 4.0 hi\u1ec7n nay, y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 l\u00e0 ch\u00eca kh\u00f3a ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p nhanh nh\u1ea5t v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t nhi\u1ec1u nh\u1ea5t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.\u00a0<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2337\" aria-describedby=\"caption-attachment-2337\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2337\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/1200x630.png\" alt=\"\" width=\"1200\" height=\"630\" \/><figcaption id=\"caption-attachment-2337\" class=\"wp-caption-text\">Nhi\u1ec1u doanh nghi\u1ec7p \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn TikTok cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Cach_su_dung_PEST_trong_marketing\"><\/span><span style=\"color: #017ab7;\">C\u00e1ch s\u1eed d\u1ee5ng PEST trong marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng PEST trong marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t? H\u00e3y ph\u00e2n t\u00edch PEST theo c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Phan_tich_cac_yeu_to_trong_PEST\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 trong PEST<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, ph\u00e2n t\u00edch PEST ch\u00ednh l\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 b\u1ed1n y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. C\u00e1c marketer c\u1ea7n suy ngh\u0129 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, ph\u00e1p lu\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf, x\u00e3 h\u1ed9i \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng, nhu c\u1ea7u chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eafp \u0111\u01b0a ra. V\u00e0 cu\u1ed1i c\u00f9ng suy ngh\u0129, xem x\u00e9t v\u1ec1 y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn g\u1ea7n kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n<figure id=\"attachment_2954\" aria-describedby=\"caption-attachment-2954\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2954\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/8d24956621b8364d69024a4457826d85.jpg\" alt=\"Ph\u00e2n t\u00edch PEST\" width=\"1500\" height=\"1602\" \/><figcaption id=\"caption-attachment-2954\" class=\"wp-caption-text\">Ph\u00e2n t\u00edch PEST<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Phan_tich_co_hoi_cua_doanh_nghiep\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch PEST, c\u00e1c marketer s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh, nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng. T\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch c\u01a1 h\u1ed9i m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u01b0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn hay kh\u00f4ng ho\u1eb7c c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 m\u1edf ra th\u1ecb tr\u01b0\u1eddng m\u1edbi cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Phan_tich_cac_moi_de_doa_voi_doanh_nghiep\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u1edbi doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch c\u01a1 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i suy ngh\u0129 \u0111\u1ebfn c\u00e1c m\u1ed1i \u0111e d\u1ecda t\u1eeb 4 y\u1ebfu t\u1ed1 trong PEST c\u00f3 th\u1ec3 g\u00e2y ra. Li\u1ec7u nh\u1eefng thay \u0111\u1ed5i v\u1ec1 b\u1ed1n y\u1ebfu t\u1ed1 trong ph\u00e2n t\u00edch PEST c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn doanh nghi\u1ec7p. Vi\u1ec7c th\u0103m d\u00f2 v\u00e0 l\u01b0\u1eddng tr\u01b0\u1edbc c\u00e1c m\u1ed1i \u0111e d\u1ecda s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u1edbm t\u00ecm ra ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft ho\u1eb7c tr\u00e1nh \u0111i \u0111\u1ec3 gi\u1ea3m thi\u1ec3u c\u00e1c t\u00e1c \u0111\u1ed9ng x\u1ea5u \u0111\u1ebfn h\u1ecd.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Thuc_thi\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: Th\u1ef1c thi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00e0 khi \u0111\u00e3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 trong ph\u00e2n t\u00edch PEST, t\u00ecm ra c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p v\u00e0 c\u00f3 c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec1 ph\u00f2ng r\u1ee7i ro. C\u00e1c marketer s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch PEST gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i v\u1ec1 m\u1eb7t kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c to\u00e0n c\u1ea3nh m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 t\u00ecm ra b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 trong ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. Ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 b\u1ea5t c\u1ee9 m\u1ed9 marketer n\u00e0o c\u0169ng c\u1ea7n n\u1eafm b\u1eaft r\u00f5 \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ho\u00e0n h\u1ea3o nh\u1ea5t.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c26a5662082081962519' value='6a3c26a5662082081962519'><input type='hidden' id='bg-show-more-text-6a3c26a5662082081962519' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c26a5662082081962519' value='Show Less'><a id='bg-showmore-action-6a3c26a5662082081962519' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c26a5662082081962519' >\n<ol>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.mindtools.com\/pages\/article\/newTMC_09.htm\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.mindtools.com\/pages\/article\/newTMC_09.htm<\/a>\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.marketingtutor.net\/pest-analysis-in-marketing-definition-and-understanding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.marketingtutor.net\/pest-analysis-in-marketing-definition-and-understanding\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.investopedia.com\/terms\/p\/pest-analysis.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.investopedia.com\/terms\/p\/pest-analysis.asp<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ho\u00e0n h\u1ea3o v\u00e0 th\u00e0nh c\u00f4ng, ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec3u qu\u1ea3 kh\u00f4ng th\u1ec3 b\u1ecf qua! V\u1eady ph\u00e2n t\u00edch PEST trong marketing l\u00e0 g\u00ec? B\u1ed1n y\u1ebfu t\u1ed1 trong ph\u00e2n t\u00edch PEST \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb? Ph\u00e2n t\u00edch [&#8230;]\n","protected":false},"author":13,"featured_media":2955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[75],"class_list":["post-2950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-marketing-tool"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2950"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2955"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}