{"id":2938,"date":"2021-11-01T15:12:06","date_gmt":"2021-11-01T08:12:06","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2938"},"modified":"2021-11-01T15:12:06","modified_gmt":"2021-11-01T08:12:06","slug":"cac-chien-luoc-marketing","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/","title":{"rendered":"Top 8 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn"},"content":{"rendered":"<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 ra v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c marketing l\u1ea1i c\u00f3 c\u00e1ch v\u1eadn h\u00e0nh kh\u00e1c nhau v\u00e0 t\u1ea1o ra hi\u1ec7u qu\u1ea3 kh\u00f4ng gi\u1ed1ng nhau. C\u00f9ng HEDIMA t\u00ecm hi\u1ec3u 8 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn nh\u1ea5t qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#1_Chien_luoc_marketing_la_gi\" >1. Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#2_Vai_tro_cua_cac_chien_luoc_marketing_doi_voi_doanh_nghiep_hien_nay\" >2. Vai tr\u00f2 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p hi\u1ec7n nay\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#3_Top_8_cac_chien_luoc_marketing_duoc_nhieu_doanh_nghiep_lua_chon\" >3. Top 8 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#31_Chien_luoc_dai_duong_xanh_blue_ocean_strategy\" >3.1. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (blue ocean strategy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#32_Chien_dich_dai_duong_do_red_ocean_strategy\" >3.2. Chi\u1ebfn d\u1ecbch \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf (red ocean strategy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#33_Phan_tich_PEST\" >3.3. Ph\u00e2n t\u00edch PEST<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#34_Chien_luoc_cross-channel_marketing\" >3.4. Chi\u1ebfn l\u01b0\u1ee3c cross-channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#35_Chien_luoc_omnichannel_marketing\" >3.5. Chi\u1ebfn l\u01b0\u1ee3c omnichannel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#36_Chien_luoc_digital_marketing\" >3.6. Chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#37_Chien_luoc_data-driven_marketing\" >3.7. Chi\u1ebfn l\u01b0\u1ee3c data-driven marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#38_Chien_luoc_marketing_mix\" >3.8. Chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/cac-chien-luoc-marketing\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Chien_luoc_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb kh\u00f4ng qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, nh\u1ea5t l\u00e0 v\u00e0o th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 nh\u01b0 hi\u1ec7n nay. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng h\u1eefu \u00edch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f9y v\u00e0o m\u1ee5c ti\u00eau l\u00e2u d\u00e0i c\u1ee7a m\u1ed7i doanh nghi\u1ec7p s\u1ebd l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Tuy nhi\u00ean \u0111i\u1ec3m chung c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec1u ch\u1ee9a c\u00e1c th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ty mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Vai_tro_cua_cac_chien_luoc_marketing_doi_voi_doanh_nghiep_hien_nay\"><\/span><span style=\"color: #017ab7;\">2. Vai tr\u00f2 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p hi\u1ec7n nay\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ec1 ra. Nh\u00ecn chung c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 vai tr\u00f2 nh\u01b0 sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/strong> <\/span>khi x\u00e1c \u0111\u1ecbnh \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p, marketer hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh c\u0169ng nh\u01b0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p c\u00f9ng v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1eb1m n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>L\u1ee3i nhu\u1eadn:<\/strong><\/span> khi l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u01b0\u1ee3c n\u00e2ng cao, doanh thu c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd t\u0103ng theo mang v\u1ec1 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong><\/span> chi\u1ebfn l\u01b0\u1ee3c marketing bao g\u1ed3m qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>S\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn:<\/strong><\/span> chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau l\u00e2u d\u00e0i t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch th\u1ee9c c\u0169ng nh\u01b0 d\u00e2y chuy\u1ec1n ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ea3n xu\u1ea5t. T\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ed3ng nh\u1ea5t trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><strong>Ng\u00e2n s\u00e1ch:<\/strong><\/span> chi\u1ebfn l\u01b0\u1ee3c matketing gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u1ea7u t\u01b0 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Top_8_cac_chien_luoc_marketing_duoc_nhieu_doanh_nghiep_lua_chon\"><\/span><span style=\"color: #017ab7;\">3. Top 8 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Chien_luoc_dai_duong_xanh_blue_ocean_strategy\"><\/span><span style=\"color: #017ab7;\">3.1. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (blue ocean strategy)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-dai-duong-xanh\/\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/a> (blue ocean strategy) d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u00e1nh d\u1ea5u l\u1ee3i th\u1ebf \u0111\u1ed9c quy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng \u00edt ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi. S\u1ea3n ph\u1ea9m ph\u1ea3i thu h\u00fat v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p d\u00e0nh nhi\u1ec1u th\u1eddi gian nghi\u00ean c\u1ee9u v\u00e0 s\u00e1ng t\u1ea1o nh\u1eb1m t\u1ea1o ra nh\u1eefng ph\u00e1t minh m\u1edbi.\u00a0<\/span><\/p>\n<p>V\u00ed d\u1ee5: Netflix \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1i d\u01b0\u01a1ng xanh. L\u00e0 m\u1ed9t doanh nghi\u1ec7p ti\u00ean phong cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u00ednh ph\u00ed xem phim tr\u1ef1c tuy\u1ebfn t\u1eeb n\u0103m 1997. Trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch Covid-19, Netflix d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n t\u1ea1i Vi\u1ec7t Nam, tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed h\u00e0ng \u0111\u1ea7u m\u00e0 kh\u00f3 c\u00f3 n\u1ec1n t\u1ea3ng n\u00e0o c\u00f3 th\u1ec3 thay th\u1ebf.<\/p>\n<figure id=\"attachment_2941\" aria-describedby=\"caption-attachment-2941\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2941\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/Netflix-va-chien-luoc-xung-ba-trong-nganh-giai-tri-truc-tuyen-bang-tam-ly-hoc-marketingreview-1.jpg\" alt=\"Netfix v\u1eabn chi\u1ebfm \u01b0u th\u1ebf \u0111\u1ed9c quy\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng phim \u1ea3nh tr\u1ef1c tuy\u1ebfn\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-2941\" class=\"wp-caption-text\">Netfix v\u1eabn chi\u1ebfm \u01b0u th\u1ebf \u0111\u1ed9c quy\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng phim \u1ea3nh tr\u1ef1c tuy\u1ebfn.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"32_Chien_dich_dai_duong_do_red_ocean_strategy\"><\/span><span style=\"color: #017ab7;\">3.2. Chi\u1ebfn d\u1ecbch \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf (red ocean strategy)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf (red ocean strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing ng\u01b0\u1ee3c l\u1ea1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh. \u1ede \u0111\u00e2y doanh nghi\u1ec7p s\u1ebd h\u01b0\u1edbng v\u00e0o th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i \u0111\u1ea7y r\u1eaby s\u1ef1 c\u1ea1nh tranh v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n. \u0110\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh cao, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng ph\u1ea3i t\u1ef1 tin v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 mang \u0111\u1ebfn.\u00a0<\/span><\/p>\n<p><i><span style=\"color: #017ab7;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf th\u01b0\u1eddng t\u1eadp trung khai th\u00e1c y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3 hay nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span>\u00a0<\/i><\/p>\n<p>V\u00ed d\u1ee5: Ryanair l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf v\u1edbi ch\u00e2m ng\u00f4n &#8220;gi\u00e1 r\u1ebb, kh\u00f4ng r\u01b0\u1eddm r\u00e0&#8221; gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u00e0ng kh\u00f4ng r\u1ea5t &#8220;nh\u1ed9n nh\u1ecbp&#8221; t\u1ea1i Ch\u00e2u \u00c2u.<\/p>\n<figure id=\"attachment_2942\" aria-describedby=\"caption-attachment-2942\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2942\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/11\/00097646-1600.jpg\" alt=\"Ryanair th\u00e0nh c\u00f4ng t\u1ea1i Ch\u00e2u \u00c2u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf\" width=\"1600\" height=\"901\" \/><figcaption id=\"caption-attachment-2942\" class=\"wp-caption-text\">Ryanair th\u00e0nh c\u00f4ng t\u1ea1i Ch\u00e2u \u00c2u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"33_Phan_tich_PEST\"><\/span><span style=\"color: #017ab7;\">3.3. Ph\u00e2n t\u00edch PEST<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u1eeb \u0111\u00f3 t\u00ecm ra h\u01b0\u1edbng \u0111\u1ec3 c\u1ea1nh tranh t\u1ed1t h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. PEST l\u00e0 c\u1ee5m t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a b\u1ed1n l\u0129nh v\u1ef1c trong m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c n\u00e0y:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Political: Ch\u00ednh tr\u1ecb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economic: Kinh t\u1ebf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social: X\u00e3 h\u1ed9i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technological: C\u00f4ng ngh\u1ec7<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"34_Chien_luoc_cross-channel_marketing\"><\/span><span style=\"color: #017ab7;\">3.4. Chi\u1ebfn l\u01b0\u1ee3c cross-channel marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/\">Chi\u1ebfn l\u01b0\u1ee3c cross-channel marketing<\/a> \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb k\u00eanh ch\u00e9o c\u1ee7a doanh nghi\u1ec7p. \u1ede chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n k\u1ebft n\u1ed1i kh\u00e1c nhau nh\u1eb1m t\u1ea1o nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m (touch point) \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"35_Chien_luoc_omnichannel_marketing\"><\/span><span style=\"color: #017ab7;\">3.5. Chi\u1ebfn l\u01b0\u1ee3c omnichannel marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/\">Omnichannel marketing<\/a> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb li\u1ec1n m\u1ea1ch, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1eeb \u0111i\u1ec3m \u0111\u1ea7u ti\u00ean khi ti\u1ebfp x\u00fac h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 cho \u0111\u1ebfn \u0111i\u1ec3m cu\u1ed1i khi s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"36_Chien_luoc_digital_marketing\"><\/span><span style=\"color: #017ab7;\">3.6. Chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn trong th\u1eddi \u0111\u1ea1i 4.0 hi\u1ec7n nay. Digital marketing l\u00e0 n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u d\u1ea1ng nh\u01b0 video, h\u00ecnh \u1ea3nh, b\u00e0i vi\u1ebft tr\u00ean internet\u2026 Digital marketing \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00e1nh l\u1edbn nh\u01b0 <a href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/\">website marketing<\/a>, <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a>, <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">social media marketing<\/a>,&#8230;<\/span><i><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"37_Chien_luoc_data-driven_marketing\"><\/span><span style=\"color: #017ab7;\">3.7. Chi\u1ebfn l\u01b0\u1ee3c data-driven marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/\">Data-driven marketing<\/a> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 d\u1ef1a tr\u00ean l\u01b0\u1ee3ng th\u00f4ng tin c\u00f3 s\u1eb5n \u0111\u1ec3 ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. C\u00e1c marketer s\u1ebd d\u1ef1a v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n hay h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u01b0a ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"38_Chien_luoc_marketing_mix\"><\/span><span style=\"color: #017ab7;\">3.8. Chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing bao g\u1ed3m nhi\u1ec1u l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra. Marketing mix c\u00f2n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi kh\u00e1c l\u00e0 4P bao g\u1ed3m Product (s\u1ea3n ph\u1ea9m), Price (gi\u00e1 c\u1ea3), Place (v\u1ecb tr\u00ed) v\u00e0 Promotion (khuy\u1ebfn m\u1ea1i). Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 l\u00fd ki\u1ebfn th\u1ee9c &#8220;v\u1ee1 l\u00f2ng&#8221; c\u1ee7a marketing, l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p>V\u00ed d\u1ee5: <a href=\"https:\/\/hedima.vn\/journey\/marketing-mix\/\">Ph\u00e2n t\u00edch v\u1ec1 C\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang tr\u00ean y\u1ebfu t\u1ed1 4P<\/a>.<\/p>\n<figure id=\"attachment_912\" aria-describedby=\"caption-attachment-912\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-912\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/02\/hapacol-marketing-mix.jpg\" alt=\"S\u1ea3n ph\u1ea9m Hapacol trong chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a DHG\" width=\"1500\" height=\"1500\" \/><figcaption id=\"caption-attachment-912\" class=\"wp-caption-text\">S\u1ea3n ph\u1ea9m Hapacol trong chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a DHG<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00f9y v\u00e0o m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng l\u00e2u d\u00e0i, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. HEDIMA hy v\u1ecdng 8 chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 nh\u1eb1m \u0111\u01b0a ra nh\u0169ng quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p!<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c151c149067031762306' value='6a3c151c149067031762306'><input type='hidden' id='bg-show-more-text-6a3c151c149067031762306' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c151c149067031762306' value='Show Less'><a id='bg-showmore-action-6a3c151c149067031762306' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c151c149067031762306' >\n<ol>\n<li><a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketing-strategy.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.investopedia.com\/terms\/m\/marketing-strategy.asp<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.managementstudyguide.com\/marketing-strategy.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.managementstudyguide.com\/marketing-strategy.htm<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.eleken.co\/blog-posts\/red-ocean-strategy-how-to-overcome-competition\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.eleken.co\/blog-posts\/red-ocean-strategy-how-to-overcome-competition<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.marketingevolution.com\/knowledge-center\/topic\/marketing-essentials\/omnichannel\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.marketingevolution.com\/knowledge-center\/topic\/marketing-essentials\/omnichannel<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.eleken.co\/blog-posts\/blue-ocean-strategy-grow-your-business-without-having-to-compete\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.eleken.co\/blog-posts\/blue-ocean-strategy-grow-your-business-without-having-to-compete<\/a><\/li>\n<li><a href=\"https:\/\/expertprogrammanagement.com\/2011\/04\/red-ocean-strategy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/expertprogrammanagement.com\/2011\/04\/red-ocean-strategy\/<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 ra v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c marketing l\u1ea1i c\u00f3 c\u00e1ch v\u1eadn h\u00e0nh kh\u00e1c nhau v\u00e0 t\u1ea1o ra hi\u1ec7u qu\u1ea3 kh\u00f4ng gi\u1ed1ng nhau. C\u00f9ng HEDIMA t\u00ecm hi\u1ec3u [&#8230;]\n","protected":false},"author":13,"featured_media":2943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34],"class_list":["post-2938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2938"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2943"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}