{"id":2927,"date":"2021-10-25T10:06:36","date_gmt":"2021-10-25T03:06:36","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2927"},"modified":"2021-10-25T10:06:36","modified_gmt":"2021-10-25T03:06:36","slug":"kenh-marketing-truyen-thong-trong-nganh-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/","title":{"rendered":"K\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Khi c\u00e2u chuy\u1ec7n s\u1ed1 h\u00f3a c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng s\u1ef1 d\u1ecbch chuy\u1ec3n sang h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 \u0111i\u1ec1u kh\u00e1 ch\u1eafc ch\u1eafn. Tuy nhi\u00ean vai tr\u00f2 c\u1ee7a marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u1eabn kh\u00f3 c\u00f3 th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#1_Tam_anh_huong_cua_kenh_marketing_truyen_thong_trong_nganh_duoc_pham\" >1. T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a k\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#2_Marketer_khong_phai_la_nguoi_chon_kenh_truyen_thong_trong_nganh_duoc_pham\" >2. Marketer kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#3_Yeu_to_nao_quyet_dinh_kenh_truyen_thong\" >3. Y\u1ebfu t\u1ed1 n\u00e0o quy\u1ebft \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#4_Kenh_marketing_truyen_thong_trong_nganh_duoc_pham\" >4. K\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#41_Thuoc_ETC_thuoc_ke_don\" >4.1 Thu\u1ed1c ETC (thu\u1ed1c k\u00ea \u0111\u01a1n)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#42_Thuoc_OTC_thuoc_ban_khong_theo_don\" >4.2 Thu\u1ed1c OTC (thu\u1ed1c b\u00e1n kh\u00f4ng theo \u0111\u01a1n)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#43_Thuc_pham_chuc_nang_supplement\" >4.3 Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (supplement)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/kenh-marketing-truyen-thong-trong-nganh-duoc\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Tam_anh_huong_cua_kenh_marketing_truyen_thong_trong_nganh_duoc_pham\"><\/span><span style=\"color: #017ab7;\">1. T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a k\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i, khi m\u00e0 c\u1ee5m t\u1eeb \u201cdigital marketing\u201d l\u00e0 m\u1ed9t keyword hot m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n t\u00ecm ki\u1ebfm. Ti\u1ebfp c\u1eadn s\u1edbm v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c m\u1edbi m\u1ebb n\u00e0y, nhi\u1ec1u marketer tr\u1ebb th\u01b0\u1eddng \u201ct\u00e2ng b\u1ed1c\u201d \u0111\u1ed9 \u201cth\u1ea7n th\u00e1nh\u201d c\u1ee7a c\u00e1c k\u00eanh digital c\u0169ng nh\u01b0 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y \u0111\u00fang nh\u01b0ng ch\u01b0a \u0111\u1ee7. Ch\u01b0a v\u1ed9i b\u00e0n \u0111\u1ebfn \u0111\u1ed9 hi\u1ec7u qu\u1ea3 m\u00e0 digital marketing mang l\u1ea1i, c\u00e2u h\u1ecfi l\u1edbn \u0111\u1eb7t ra l\u00e0 ch\u00fang ta \u0111\u00e3 c\u00f3 \u0111\u1ee7 \u201c\u0111\u1ea5t d\u1ee5ng v\u00f5\u201d cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y ch\u01b0a? Tr\u00ean th\u1ef1c t\u1ebf, h\u00e2n l\u1ef1c l\u00e0m marketing \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00f2n nhi\u1ec1u b\u1ee1 ng\u1ee1 khi ti\u1ebfp x\u00fac c\u00e1c c\u00f4ng c\u1ee5 hay chi\u1ebfn d\u1ecbch marketing tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. M\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3: li\u1ec7u c\u00f3 bao nhi\u00eau \u0111\u01a1n v\u1ecb \u0111\u1ea7u t\u01b0 cho <a href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/\">social listening<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i? Trong khi \u0111\u1ed1i v\u1edbi s\u1ed1 \u0111\u00f4ng, vi\u1ec7c v\u1ea1ch ra k\u1ebf ho\u1ea1ch marketing tr\u00ean Facebook d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o m\u1ee5c kh\u00f4ng c\u1ea7n thi\u1ebft khi h\u1ecd ch\u1ec9 mong mu\u1ed1n t\u00ecm hi\u1ec3u c\u00e1ch ch\u1ea1y ads hi\u1ec7u qu\u1ea3 v\u00e0 \u00edt t\u1ed1n k\u00e9m nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Sau \u0111\u1ea1i d\u1ecbch, s\u1ed1 ng\u01b0\u1eddi s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng thu\u1ea7n thu\u1eadt c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed t\u0103ng m\u1ea1nh nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u tin t\u01b0\u1edfng h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch online.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng th\u00e1ch th\u1ee9c tr\u00ean, c\u00f9ng v\u1edbi<\/span><span style=\"font-weight: 400;\"> l\u1ee3i \u00edch m\u00e0 marketing truy\u1ec1n th\u1ed1ng<\/span><span style=\"font-weight: 400;\"> trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, th\u00ec h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd kh\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ed7i th\u1eddi v\u00ec n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Marketer_khong_phai_la_nguoi_chon_kenh_truyen_thong_trong_nganh_duoc_pham\"><\/span><span style=\"color: #017ab7;\">2. Marketer kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00e1c, v\u00ed d\u1ee5 nh\u01b0 FMCG (ng\u00e0nh ti\u00eau d\u00f9ng nhanh), v\u00ec sao d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t ng\u00e0nh h\u1eb9p v\u1edbi nhi\u1ec1u \u0111\u1eb7c th\u00f9?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3i ch\u0103ng ng\u01b0\u1eddi ta lu\u00f4n c\u00f3 y\u00eau c\u1ea7u kh\u1eaft khe h\u01a1n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe? N\u00f3i c\u00e1ch kh\u00e1c, nhi\u1ec1u ng\u01b0\u1eddi s\u0103n sales c\u00e1c m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o v\u00ec h\u1ecd ch\u1ec9 \u0111\u1ec3 \u00fd \u0111\u1ebfn m\u1eabu m\u00e3 v\u00e0 th\u01b0\u1eddng \u0111\u1ec3 l\u1ea1i nh\u1eefng review: v\u1edbi gi\u00e1 n\u00e0y th\u00ec ch\u1ea5t li\u1ec7u n\u00e0y ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed1c hay th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, khi gi\u00e1 \u0111\u01b0\u1ee3c gi\u1ea3m nhi\u1ec1u th\u00ec kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 t\u00e2m l\u00fd h\u00e0ng gi\u1ea3 hay kh\u00f4ng hi\u1ec7u qu\u1ea3, v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 th\u1ecfa hi\u1ec7p v\u1edbi l\u00fd thuy\u1ebft \u201cti\u1ec1n n\u00e0o c\u1ee7a \u0111\u00f3\u201d \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi l\u00e0m ng\u00e0nh d\u01b0\u1ee3c ph\u1ea3i lu\u00f4n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u0169ng nh\u01b0 t\u00ednh m\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tu\u00e2n th\u1ee7 \u0111\u00fang lu\u1eadt D\u01b0\u1ee3c l\u00e0 m\u1ed9t trong nh\u1eefng y\u00eau c\u1ea7u \u0111\u1ea7u ti\u00ean. Ti\u1ebfp \u0111\u00f3 b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed9 m\u00e1y c\u0169ng nh\u01b0 c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng y t\u1ebf c\u1ee7a ch\u00fang ta \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. V\u00ec v\u1eady, marketer d\u01b0\u1ee3c c\u1ea7n chu\u1ea9n b\u1ecb t\u00e2m l\u00fd cho m\u1ed9t cu\u1ed9c chi\u1ebfn d\u00e0i v\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201cm\u01b0a d\u1ea7m th\u1ea5m \u0111\u1ea5t\u201d khi b\u1ea1n mong mu\u1ed1n thay \u0111\u1ed5i h\u00e0nh vi hay nh\u1eadn th\u1ee9c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, bao g\u1ed3m c\u1ea3 nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 b\u1ec7nh nh\u00e2n.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Marketer d\u01b0\u1ee3c c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang gi\u1edbi thi\u1ec7u, insight c\u1ee7a b\u1ec7nh nh\u00e2n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey) tr\u01b0\u1edbc khi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng.<\/span><\/i><\/span><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\">\u00a0<\/span>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec sao marketer kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh \u0111\u01b0\u1ee3c n\u00eau tr\u00ean, b\u1ea1n bu\u1ed9c ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1ch m\u00e0 m\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00e3 v\u1eadn h\u00e0nh. D\u00f9 b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua h\u00e0ng &#8211; b\u1ec7nh nh\u00e2n (end-user), b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ea5p nh\u1eadn vi\u1ec7c n\u00e0y ch\u01b0a bao gi\u1edd l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng. Marketing d\u01b0\u1ee3c kh\u00f4ng y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u s\u1ef1 s\u00e1ng t\u1ea1o hay \u0111\u1ed5i m\u1edbi, m\u00e0 ch\u00fang ta c\u1ea7n l\u00e0m t\u1ed1t h\u01a1n nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Yeu_to_nao_quyet_dinh_kenh_truyen_thong\"><\/span><span style=\"color: #017ab7;\">3. Y\u1ebfu t\u1ed1 n\u00e0o quy\u1ebft \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi marketing d\u01b0\u1ee3c ph\u1ea9m, k\u00eanh truy\u1ec1n th\u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ecdn b\u1edfi m\u1ed9t c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c n\u00e0o, m\u00e0 l\u00e0 do t\u00ednh ch\u1ea5t c\u1ee7a thu\u1ed1c v\u00e0 b\u1ec7nh l\u00fd, c\u00f9ng nh\u1eefng m\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ec7nh nh\u00e2n v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 c\u00e1c b\u00ean li\u00ean quan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean t\u00ednh ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, thu\u1ed1c chia th\u00e0nh ba nh\u00f3m ch\u00ednh: ETC (thu\u1ed1c b\u00e1n theo \u0111\u01a1n), OTC (thu\u1ed1c b\u00e1n kh\u00f4ng theo \u0111\u01a1n) v\u00e0 supplement (th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, b\u1ed5 sung ho\u1eb7c h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb). M\u1ed7i nh\u00f3m thu\u1ed1c c\u00f3 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1eb7c th\u00f9 m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd khi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Kenh_marketing_truyen_thong_trong_nganh_duoc_pham\"><\/span><span style=\"color: #017ab7;\">4. K\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Thuoc_ETC_thuoc_ke_don\"><\/span><span style=\"color: #017ab7;\">4.1 Thu\u1ed1c ETC (thu\u1ed1c k\u00ea \u0111\u01a1n)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi thu\u1ed1c ETC, b\u1ec7nh nh\u00e2n kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a thu\u1ed1c ETC t\u1eadp trung v\u00e0o k\u00eanh b\u1ec7nh vi\u1ec7n v\u00e0 c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf. Ph\u1ea7n l\u1edbn c\u00e1c b\u00e1c s\u0129 k\u00ea \u0111\u01a1n s\u1ebd l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m m\u00e0 b\u1ec7nh nh\u00e2n s\u1ebd s\u1eed d\u1ee5ng d\u00f9 l\u00e0 thu\u1ed1c \u0111\u01b0\u1ee3c mua t\u1ea1i b\u1ec7nh vi\u1ec7n hay c\u00e1c nh\u00e0 thu\u1ed1c.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y, nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a marketer l\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c b\u00e1c s\u0129 tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2805\" aria-describedby=\"caption-attachment-2805\" style=\"width: 1591px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2805\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/muc-dich-su-dung-cua-leaflet-1.jpg\" alt=\"Leaflet l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c\" width=\"1591\" height=\"1568\" \/><figcaption id=\"caption-attachment-2805\" class=\"wp-caption-text\">Leaflet l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">K\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ed1i v\u1edbi thu\u1ed1c ETC th\u01b0\u1eddng th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c \u0111\u1ec3 g\u1eedi \u0111\u1ebfn c\u00e1c b\u00e1c s\u0129 c\u00e1c t\u00e0i li\u1ec7u y khoa c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 h\u1ed9i th\u1ea3o y h\u1ecdc. Cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 g\u1ea7n g\u0169i. D\u00f9 ch\u1ec9 l\u00e0 nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1 ng\u1eafn ng\u1ee7i, nh\u01b0ng tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00f3ng vai tr\u00f2 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (nh\u00e2n vi\u00ean y t\u1ebf).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa bao g\u1ed3m brochure, newsletters, catalogues, flyer hay detailing aid c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t k\u00eanh marketing truy\u1ec1n th\u1ed1ng. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p. C\u00e1c t\u00e0i li\u1ec7u n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin b\u1eb1ng c\u00e1c b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u nh\u00e2n vi\u00ean c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u00ec qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_Thuoc_OTC_thuoc_ban_khong_theo_don\"><\/span><span style=\"color: #017ab7;\">4.2 Thu\u1ed1c OTC (thu\u1ed1c b\u00e1n kh\u00f4ng theo \u0111\u01a1n)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi thu\u1ed1c k\u00ea toa, thu\u1ed1c OTC ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1eefa c\u00e1c b\u1ec7nh c\u1ea5p t\u00ednh, hay nh\u1eefng b\u1ec7nh nh\u1eb9 th\u01b0\u1eddng g\u1eb7p nh\u01b0 c\u1ea3m c\u00fam, \u0111au \u0111\u1ea7u hay d\u1ea1 d\u00e0y&#8230;. Th\u00f4ng th\u01b0\u1eddng, khi g\u1eb7p nh\u1eefng b\u1ec7nh n\u00e0y, ng\u01b0\u1eddi b\u1ec7nh th\u01b0\u1eddng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u00e1c nh\u00e0 thu\u1ed1c \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb d\u01b0\u1ee3c s\u0129. V\u00ec v\u1eady, k\u00eanh nh\u00e0 thu\u1ed1c l\u00e0 k\u00eanh marketing truy\u1ec1n th\u1ed1ng ch\u1ee7 l\u1ef1c c\u1ee7a nh\u00f3m thu\u1ed1c n\u00e0y. \u0110\u1ed9i ng\u0169 field force c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u1ebfn c\u00e1c nh\u00e0 thu\u1ed1c v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c d\u01b0\u1ee3c s\u0129 \u0111\u1ee9ng qu\u1ea7y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing \u0111\u1eafc l\u1ef1c c\u1ee7a k\u00eanh nh\u00e0 thu\u1ed1c l\u00e0 POSM (point of sales material). POSM l\u00e0 c\u00e1c v\u1eadt d\u1ee5ng \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y t\u1ea1i qu\u1ea7y mang l\u1ea1i gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng cao nh\u01b0 banner, bi\u1ec3n hi\u1ec7u, k\u1ec7, standee,&#8230; N\u1ebfu h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n b\u1eaft m\u1eaft v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng v\u1ecb tr\u00ed v\u00e0ng th\u00ec s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng.\u00a0<\/span><\/p>\n<figure id=\"attachment_2929\" aria-describedby=\"caption-attachment-2929\" style=\"width: 937px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2929\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/quang-cao-yumangel-tren-xe-bus-1.jpg\" alt=\"Qu\u1ea3ng c\u00e1o thu\u1ed1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng\" width=\"937\" height=\"625\" \/><figcaption id=\"caption-attachment-2929\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o thu\u1ed1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"43_Thuc_pham_chuc_nang_supplement\"><\/span><span style=\"color: #017ab7;\">4.3 Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (supplement)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yW5BtDCniYc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, b\u1ed5 sung hay h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam. V\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y, ng\u01b0\u1eddi mua h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1i \u0111a cho nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y v\u1edbi 2 ti\u00eau ch\u00ed ch\u00ednh: \u0111\u1ed9 ph\u1ee7 r\u1ed9ng (ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng) v\u00e0 \u0111\u1ed9 tin c\u1eady cao th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/hedima.vn\/journey\/ooh-trong-nganh-cham-soc-suc-khoe\/\"><span style=\"font-weight: 400;\">OOH marketing (out-of-home)<\/span><\/a><span style=\"font-weight: 400;\">: l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i \u0111\u01b0\u1eddng, c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng bi\u1ec3n hi\u1ec7u l\u1edbn, hay poster qu\u1ea3ng c\u00e1o d\u00e1n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 xe bu\u00fdt, xe taxi,&#8230; hay c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, r\u1ea1p chi\u1ebfu phim,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh hay radio l\u00e0 c\u00e1c k\u00eanh c\u00f3 \u0111\u1ed9 ph\u1ee7 r\u1ed9ng nh\u1ea5t nh\u1eb1m t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00e1o ch\u00ed, c\u00e1c website v\u1ec1 y t\u1ebf: nh\u01b0 b\u00e1o<a href=\"https:\/\/suckhoedoisong.vn\/\" target=\"_blank\" rel=\"noopener\"> S\u1ee9c kh\u1ecfe v\u00e0 \u0110\u1eddi s\u1ed1ng<\/a>, <a href=\"https:\/\/youmed.vn\/\" target=\"_blank\" rel=\"noopener\">Youmed.vn<\/a>,&#8230; lu\u00f4n \u0111\u01b0\u1ee3c tin d\u00f9ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng chuy\u00ean bi\u1ec7t trong y t\u1ebf. \u1ede \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed1i quan t\u00e2m l\u1edbn v\u1ec1 y t\u1ebf, s\u1ee9c kho\u1ebb.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y \u0111i\u1ec3m s\u01a1 qua c\u00e1c \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Marketer c\u1ea7n ph\u1ea3i th\u1ea5u hi\u1ec3u s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p cho t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng. D\u00f9 digital marketing c\u00f3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai, c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng v\u1eabn gi\u1eef m\u1ed9t vai tr\u00f2 thi\u1ebft y\u1ebfu trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc m\u1ed9t gi\u1ea3i ph\u00e1p c\u1ed9ng l\u1ef1c \u0111\u00f3 l\u00e0 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng (traditional marketing) v\u00e0 <a href=\"https:\/\/hedima.vn\/journey\/so-hoa-trong-linh-vuc-y-te\/\">digital marketing<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[114],"class_list":["post-2927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2927"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2930"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}