{"id":2896,"date":"2021-10-23T19:42:24","date_gmt":"2021-10-23T12:42:24","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2896"},"modified":"2021-10-23T19:42:24","modified_gmt":"2021-10-23T12:42:24","slug":"copywriter-va-content-writer","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/","title":{"rendered":"Copywriter v\u00e0 Content Writer: B\u1ea1n c\u00f3 \u0111ang hi\u1ec3u \u0111\u00fang?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong \u201cv\u0169 tr\u1ee5\u201d agency, copywriter v\u00e0 content writer \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng \u201cng\u00f4i sao h\u00e0ng \u0111\u1ea7u\u201d thu\u1ed9c h\u1ec7 content marketing. Nhi\u1ec1u ng\u01b0\u1eddi, th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i hai v\u1ecb tr\u00ed n\u00e0y v\u1eabn ngh\u0129 copywriter hay content writer l\u00e0 m\u1ed9t v\u00e0 hi\u1ec3n nhi\u00ean \u0111\u1ec1u th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 nhau. Th\u1ef1c t\u1ebf c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#1_Copywriter_va_content_writer_Hai_tong_cung_mau\" >1. Copywriter v\u00e0 content writer: Hai t\u00f4ng c\u00f9ng m\u00e0u<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#11_Mau_cua_ngon_tu\" >1.1 M\u00e0u c\u1ee7a ng\u00f4n t\u1eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#12_Mau_cua_su_sang_tao\" >1.2 M\u00e0u c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#2_Copywriter_va_content_writer_Nhung_van_la_nhung_ca_tinh_khac_biet\" >2. Copywriter v\u00e0 content writer: Nh\u01b0ng v\u1eabn l\u00e0 nh\u1eefng c\u00e1 t\u00ednh kh\u00e1c bi\u1ec7t\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#21_Khac_biet_trong_muc_dich_viet\" >2.1 Kh\u00e1c bi\u1ec7t trong m\u1ee5c \u0111\u00edch vi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#22_Khac_biet_ve_hinh_thuc_viet_va_kenh_truyen_tai\" >2.2 Kh\u00e1c bi\u1ec7t v\u1ec1 h\u00ecnh th\u1ee9c vi\u1ebft v\u00e0 k\u00eanh truy\u1ec1n t\u1ea3i\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#23_Khac_biet_ve_cach_tiep_can_nguoi_dung\" >2.3 Kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/copywriter-va-content-writer\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Copywriter_va_content_writer_Hai_tong_cung_mau\"><\/span><span style=\"color: #017ab7;\">1. Copywriter v\u00e0 content writer: Hai t\u00f4ng c\u00f9ng m\u00e0u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_Mau_cua_ngon_tu\"><\/span><span style=\"color: #017ab7;\">1.1 M\u00e0u c\u1ee7a ng\u00f4n t\u1eeb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ph\u00e2n bi\u1ec7t copywriter v\u00e0 content writer, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 hai kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n l\u00e0 CONTENT v\u00e0 COPY. CONTENT d\u1ecbch sang ti\u1ebfng vi\u1ec7t ngh\u0129a l\u00e0 \u201cn\u1ed9i dung\u201d. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m ba\u0300i vi\u00ea\u0301t, h\u00ecnh a\u0309nh, video, \u00e2m thanh, mu\u0300i h\u01b0\u01a1ng hay l\u00e0 b\u1ea5t k\u00ec th\u1ee9 g\u00ec ta d\u00f9ng \u0111\u00ea\u0309 truy\u00ea\u0300n \u0111a\u0323t th\u00f4ng tin \u0111\u00ea\u0301n m\u00f4\u0323t \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng cu\u0323 th\u00ea\u0309 nh\u1eb1m \u0111\u00e1p \u1ee9ng m\u00f4\u0323t mu\u0323c ti\u00eau cu\u0323 th\u00ea\u0309.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, COPY mang ngh\u0129a h\u1eb9p h\u01a1n, \u00fd ch\u1ec9 ph\u00e2\u0300n v\u0103n ba\u0309n da\u0323ng ch\u01b0\u0303 tr\u00ean ca\u0301c m\u00e2\u0303u qua\u0309ng ca\u0301o. So s\u00e1nh v\u1edbi \u0111\u1ecbnh ngh\u0129a v\u1ec1 content \u1edf tr\u00ean th\u00ec qu\u1ea3ng c\u00e1o c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i n\u1ed9i dung, \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi, th\u00f3i quen mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, ng\u01b0\u1eddi vi\u1ebft (writer) c\u00e1c content hay copy l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u1eeb ng\u1eef, c\u00e2u v\u0103n, nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p l\u00e0 c\u1ea3 d\u1ea5u c\u00e2u \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Copywriter v\u00e0 content writer th\u01b0\u1eddng hay xem ch\u1eef ngh\u0129a l\u00e0 m\u00e0u s\u1eafc v\u00e0 d\u00f9ng n\u00f3 \u0111\u1ec3 t\u00f4 v\u1ebd cho n\u1ed9i dung c\u1ee7a m\u00ecnh. S\u1ea3n ph\u1ea9m c\u1ee7a content writer v\u00e0 copywriter kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng ngh\u1ec7 thu\u1eadt ng\u00f4n t\u1eeb m\u00e0 c\u00f2n h\u00e0m ch\u1ee9a r\u1ea5t nhi\u1ec1u ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng.<\/span><\/p>\n<figure id=\"attachment_2897\" aria-describedby=\"caption-attachment-2897\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2897\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed.png\" alt=\"Ng\u00f4n t\u1eeb c\u1ee7a copywriter v\u00e0 content writing l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u\" width=\"512\" height=\"342\" \/><figcaption id=\"caption-attachment-2897\" class=\"wp-caption-text\">Ng\u00f4n t\u1eeb c\u1ee7a copywriter v\u00e0 content writing l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"12_Mau_cua_su_sang_tao\"><\/span><span style=\"color: #017ab7;\">1.2 M\u00e0u c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Harry Adler cho r\u1eb1ng s\u00e1ng t\u1ea1o l\u00e0 \u201cc\u00e1i v\u1ed7 nh\u1eb9 v\u00e0o n\u00e3o ph\u1ea3i\u201d l\u00e0m b\u1eadt ra nh\u1eefng \u00fd t\u01b0\u1edfng, t\u1ea1o n\u00ean nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb. Gi\u1eefa h\u00e0ng tri\u1ec7u n\u1ed9i dung l\u01b0\u1edbt qua, ch\u00ednh s\u1ef1 s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u l\u1ecdt v\u00e0o m\u1eaft xanh c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 trong v\u00e0i gi\u00e2y ng\u1eafn ng\u1ee7i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ea3 hai c\u00f4ng vi\u1ec7c copywriter v\u00e0 content writer \u0111\u1ec1u \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t, s\u00e1ng t\u1ea1o cao trong vi\u1ec7c vi\u1ebft l\u00e1ch \u0111\u1ec3 l\u00e0m b\u1eadt ra nh\u1eefng \u00fd t\u01b0\u1edfng, t\u1ea1o n\u00ean nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb.\u00a0 C\u00f3 l\u1ebd v\u00ec \u0111i\u1ec1u n\u00e0y m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi chuy\u00ean v\u1ec1 content l\u00e2u n\u0103m \u0111\u00f4i l\u00fac c\u00f2n ch\u01b0a ph\u00e2n bi\u1ec7t r\u00f5 hai lo\u1ea1i h\u00ecnh ngh\u1ec1 nghi\u1ec7p n\u00e0y v\u00e0 v\u1eabn b\u1ed1i r\u1ed1i khi b\u1eaft g\u1eb7p.\u00a0<\/span><\/p>\n<figure id=\"attachment_2898\" aria-describedby=\"caption-attachment-2898\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2898\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed-1-1.png\" alt=\"S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a copywriter v\u00e0 content writer gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tri\u1ec7u qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau.\" width=\"512\" height=\"342\" \/><figcaption id=\"caption-attachment-2898\" class=\"wp-caption-text\">S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a copywriter v\u00e0 content writer gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tri\u1ec7u qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Copywriter_va_content_writer_Nhung_van_la_nhung_ca_tinh_khac_biet\"><\/span><span style=\"color: #017ab7;\">2. Copywriter v\u00e0 content writer: Nh\u01b0ng v\u1eabn l\u00e0 nh\u1eefng c\u00e1 t\u00ednh kh\u00e1c bi\u1ec7t\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Khac_biet_trong_muc_dich_viet\"><\/span><span style=\"color: #017ab7;\">2.1 Kh\u00e1c bi\u1ec7t trong m\u1ee5c \u0111\u00edch vi\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch vi\u1ebft b\u00e0i \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa copywriter v\u00e0 content writer.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/\">Copywriter<\/a> l\u00e0 ng\u01b0\u1eddi chuy\u00ean vi\u1ebft nh\u1eefng m\u1eabu qua\u0309ng ca\u0301o cho th\u01b0\u01a1ng hi\u00ea\u0323u ho\u0103\u0323c sa\u0309n ph\u00e2\u0309m. M\u1ee5c \u0111\u00edch m\u00e0 copywriter h\u01b0\u1edbng t\u1edbi ch\u00ednh l\u00e0 thuy\u00ea\u0301t phu\u0323c ng\u01b0\u1eddi \u0111\u1ecdc thay \u0111\u1ed5i m\u1ed9t nh\u1eadn th\u1ee9c ho\u1eb7c ta\u0323o ra m\u00f4\u0323t ha\u0300nh \u0111\u00f4\u0323ng (mua ha\u0300ng, nh\u00e2\u0323n t\u01b0 v\u00e2\u0301n v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m, download,&#8230;), th\u00fac \u0111\u1ea9y doanh s\u00f4\u0301 ba\u0301n ha\u0300ng th\u00f4ng qua s\u1ee9c m\u1ea1nh n\u1ed9i dung t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o, c\u00e2u chuy\u1ec7n truy\u1ec1n th\u00f4ng. V\u00ec th\u1ebf, copy writer s\u1ebd m\u00f4 ta\u0309 s\u01b0\u0323 v\u00e2\u0323t hi\u00ea\u0323n t\u01b0\u01a1\u0323ng theo \u0111\u00fang ca\u0301ch \u0111\u00f4\u0323c gia\u0309 mu\u00f4\u0301n va\u0300 c\u00e2\u0300n, \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a copywriter th\u01b0\u1eddng chuy\u00ean s\u00e2u h\u01a1n v\u00e0 ch\u1ea1m t\u1edbi insight kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhi\u1ec7m v\u1ee5 c\u1ee7a content writer l\u00e0 x\u00e2y d\u01b0\u0323ng m\u00f4\u0301i quan h\u00ea\u0323 va\u0300 ni\u00ea\u0300m tin v\u01a1\u0301i kha\u0301ch ha\u0300ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb va\u0300 h\u01b0\u0303u i\u0301ch cho ng\u01b0\u1eddi ti\u00eau du\u0300ng, d\u00f9 cho nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Th\u00f4ng qua ph\u00e2n t\u00edch t\u00e2m l\u00fd, content writer s\u1ebd t\u1ea1o ra nh\u1eefng n\u1ed9i dung r\u1ed9ng v\u00e0 \u0111i theo xu h\u01b0\u1edbng c\u1ee7a truy\u1ec1n th\u00f4ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. Kh\u00e1c v\u1edbi copywriter, content writer s\u1ebd m\u00f4 ta\u0309 s\u01b0\u0323 v\u00e2\u0323t hi\u00ea\u0323n t\u01b0\u01a1\u0323ng theo ca\u0301ch ma\u0300 no\u0301 v\u00f4\u0301n co\u0301. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a content writer gi\u00fap t\u0103ng s\u1ef1 ch\u00fa \u00fd v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ec9 mang t\u00ednh h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2899\" aria-describedby=\"caption-attachment-2899\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2899\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed-2-1.png\" alt=\"M\u1ee5c \u0111\u00edch vi\u1ebft b\u00e0i \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa hai lo\u1ea1i h\u00ecnh ngh\u1ec1 nghi\u1ec7p n\u00e0y\" width=\"512\" height=\"272\" \/><figcaption id=\"caption-attachment-2899\" class=\"wp-caption-text\">M\u1ee5c \u0111\u00edch vi\u1ebft b\u00e0i \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa hai lo\u1ea1i h\u00ecnh ngh\u1ec1 nghi\u1ec7p n\u00e0y<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"22_Khac_biet_ve_hinh_thuc_viet_va_kenh_truyen_tai\"><\/span><span style=\"color: #017ab7;\">2.2 Kh\u00e1c bi\u1ec7t v\u1ec1 h\u00ecnh th\u1ee9c vi\u1ebft v\u00e0 k\u00eanh truy\u1ec1n t\u1ea3i\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u00e0i vi\u1ebft c\u1ee7a Copywriter th\u01b0\u1eddng ng\u1eafn g\u1ecdn, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ch\u1ec9 g\u00f3i g\u1ecdn trong v\u00e0i ch\u1eef. Th\u1ebf nh\u01b0ng, ch\u1ec9 v\u00e0i ch\u1eef \u1ea5y th\u00f4i c\u0169ng \u0111\u1ee7 \u0111\u1ec3 ch\u1ee9a \u0111\u1ef1ng to\u00e0n b\u1ed9 th\u00f4ng \u0111i\u1ec7p, gi\u00fap ki\u1ebfn t\u1ea1o c\u1ea3m x\u00fac n\u01a1i kh\u00e1ch h\u00e0ng. S\u1ea3n ph\u1ea9m m\u00e0 Copywriter t\u1ea1o ra th\u01b0\u1eddng l\u00e0 tagline cho s\u1ea3n ph\u1ea9m, t\u00ean th\u01b0\u01a1ng hi\u1ec7u, campaign line, call to action\u2026 Ngo\u00e0i ra, copywriter c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m vi\u1ebft n\u1ed9i dung cho c\u00e1c clip qu\u1ea3ng c\u00e1o TVC, salekit b\u00e1n h\u00e0ng, n\u1ed9i dung hi\u1ec3n th\u1ecb cho website, brochure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ebfn \u0111\u00e2y, c\u00f3 l\u1ebd b\u1ea1n c\u0169ng \u0111\u00e3 nh\u1eadn ra nh\u1eefng slogan \u201c\u0111\u1ec3 \u0111\u1eddi\u201d nh\u01b0 \u201cLu\u00f4n lu\u00f4n l\u1eafng nghe, lu\u00f4n lu\u00f4n th\u1ea5u hi\u1ec3u\u201d hay \u201cB\u1ea3o Xu\u00e2n: g\u00ecn gi\u1eef n\u00e9t xu\u00e2n\u201d hay YouMed: r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch y t\u1ebf\u201d ch\u00ednh l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m do c\u00e1c copywriter t\u1ea1o n\u00ean.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi content writer, h\u1ecd chuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn post fanpage, b\u00e0i PR, b\u00e0i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft tr\u00ean website hay th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Dung l\u01b0\u1ee3ng b\u00e0i vi\u1ebft c\u1ee7a content writer th\u01b0\u1eddng d\u00e0i h\u01a1n v\u00e0 bao qu\u00e1t h\u01a1n. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a content writer \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua c\u00e1c k\u00eanh blog, social media, magazine, e-book, &#8230;.<\/span><\/p>\n<figure id=\"attachment_2900\" aria-describedby=\"caption-attachment-2900\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2900\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed-3-1.png\" alt=\"Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169ng s\u1ebd kh\u00e1c nhau khi truy\u1ec1n t\u1ea3i t\u1eebng th\u00f4ng \u0111i\u1ec7p c\u1ee7a copywriter hay content writer\u00a0\" width=\"512\" height=\"419\" \/><figcaption id=\"caption-attachment-2900\" class=\"wp-caption-text\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169ng s\u1ebd kh\u00e1c nhau khi truy\u1ec1n t\u1ea3i t\u1eebng th\u00f4ng \u0111i\u1ec7p c\u1ee7a copywriter hay content writer<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"23_Khac_biet_ve_cach_tiep_can_nguoi_dung\"><\/span><span style=\"color: #017ab7;\">2.3 Kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Content writing:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/\">Content writer<\/a> c\u1ea7n nhi\u1ec1u th\u1eddi gian nghi\u00ean c\u1ee9u \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng. C\u00e1c <\/span><span style=\"font-weight: 400;\">content writer ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng nh\u1eb9 nh\u00e0ng, \u201c<\/span><b>m\u01b0a d\u1ea7m th\u1ea5m l\u00e2u<\/b><span style=\"font-weight: 400;\">\u201d \u0111\u1ec3 d\u1ea7n l\u1ea5y \u0111\u01b0\u1ee3c ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content writer s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch, t\u1ea1o d\u1ef1ng n\u1ec1n t\u1ea3ng v\u00e0 tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Copywriting:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi content writer, copywriter ch\u1ecdn h\u01b0\u1edbng \u0111i \u201c<\/span><b>\u0111\u00e1nh nhanh th\u1eafng nhanh<\/b><span style=\"font-weight: 400;\">\u201d \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch mua h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 t\u0103ng doanh thu cho doanh nghi\u1ec7p. D\u1ef1a tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 s\u1eb5n, c\u00e1c copywriter ph\u1ea3i t\u01b0 duy s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u1ed3ng gh\u00e9p m\u1ed9t s\u1ed1 n\u1ed9i dung (h\u00ecnh \u1ea3nh, video, c\u00e2u chuy\u1ec7n,&#8230;) ch\u1ea1m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng, c\u1eadp nh\u1eadt \u0111i\u1ec1u m\u1edbi \u0111\u1ec3 lu\u00f4n l\u00e0m m\u1edbi m\u00ecnh.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Maya Angelou &#8211; nh\u00e0 th\u01a1 c\u1ee7a s\u1ef1 th\u00f4ng th\u00e1i t\u1eebng n\u00f3i: \u201cWhen you know better, you do better\u201d. Danh ng\u00f4n tr\u00ean \u0111\u00e3 ph\u1ea7n n\u00e0o kh\u1eb3ng \u0111\u1ecbnh b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng khi b\u1ea1n bi\u1ebft r\u00f5 m\u00ecnh \u0111ang l\u00e0m g\u00ec. Ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa copywriter v\u00e0 content writer gi\u00fap c\u00e1c b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u00f5 con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh m\u00e0 t\u1eeb \u0111\u00f3 ph\u00e1t huy h\u1ebft \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.\u00a0<\/span><br \/>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c14db455c40031458107' value='6a3c14db455c40031458107'><input type='hidden' id='bg-show-more-text-6a3c14db455c40031458107' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c14db455c40031458107' value='Show Less'><a id='bg-showmore-action-6a3c14db455c40031458107' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c14db455c40031458107' >\n<ol>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/08\/12\/content-writing-vs-copywriting-in-digital-marketing-whats-the-difference\/?sh=275bfff03cea\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/08\/12\/content-writing-vs-copywriting-in-digital-marketing-whats-the-difference\/?sh=275bfff03cea\u00a0<\/a><\/li>\n<li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.outliercreative.com\/copywriter-vs-content-writer-7-key-differences\/\" target=\"_blank\" rel=\"noopener\">Copywriter vs. Content Writer: 7 Key Differences &#8211; Outlier Creative<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/lana.digital\/marketing-online-blog\/phan-biet-content-writer-va-copywwriter\/\" target=\"_blank\" rel=\"noopener\">PH\u00c2N BI\u1ec6T CONTENT WRITER V\u00c0 COPYWRITER &#8211; Lana Digital\u00a0<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong \u201cv\u0169 tr\u1ee5\u201d agency, copywriter v\u00e0 content writer \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng \u201cng\u00f4i sao h\u00e0ng \u0111\u1ea7u\u201d thu\u1ed9c h\u1ec7 content marketing. Nhi\u1ec1u ng\u01b0\u1eddi, th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i hai v\u1ecb tr\u00ed n\u00e0y v\u1eabn ngh\u0129 copywriter hay content writer l\u00e0 m\u1ed9t v\u00e0 hi\u1ec3n nhi\u00ean \u0111\u1ec1u th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 nhau. [&#8230;]\n","protected":false},"author":13,"featured_media":2901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[36],"class_list":["post-2896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2901"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}