{"id":2877,"date":"2021-10-06T18:44:37","date_gmt":"2021-10-06T11:44:37","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2877"},"modified":"2021-10-06T18:44:37","modified_gmt":"2021-10-06T11:44:37","slug":"hedima-buzz-september-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-september-2021\/","title":{"rendered":"HEDIMA Buzz &#8211;  What&#8217;s new in september 2021?"},"content":{"rendered":"<p>Ch\u00fang ta v\u1eeba ch\u00e0o \u0111\u00f3n th\u00e1ng 10 v\u1edbi m\u1ed9t tr\u1ea1ng th\u00e1i \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi nhi\u1ec1u th\u00e1ng d\u00e0i l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0. \u0110\u1ec3 b\u1eaft k\u1ecbp l\u1ea1i v\u1edbi nh\u1ecbp s\u1ed1ng nh\u1ed9n nh\u1ecbp, HEDIMA Buzz th\u00e1ng 9 tr\u00e2n tr\u1ecdng g\u1eedi \u0111\u1ebfn c\u00e1c b\u1ea1n \u0111\u1ecdc b\u1ed1n case study v\u1ec1 nh\u1eefng chi\u1ebfn d\u1ecbch t\u01b0\u1edfng ch\u1eebng kh\u00f4ng m\u1edbi, nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n ho\u00e0n h\u1ea3o v\u1edbi s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tuy\u1ec7t v\u1eddi!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-september-2021\/#1_Kyowa_Kirin_giai_mot_bai_toan_kho_voi_thuoc_Poteligeo_danh_cho_benh_nhan_ung_thu_mau_hiem\" >1. Kyowa Kirin gi\u1ea3i m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 v\u1edbi thu\u1ed1c Poteligeo d\u00e0nh cho b\u1ec7nh nh\u00e2n ung th\u01b0 m\u00e1u hi\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-september-2021\/#2_Can_benh_viem_khop_lam_anh_huong_den_sinh_hoat_hang_ngay_cua_ong_ba_con_ban_thi_sao\" >2. C\u0103n b\u1ec7nh vi\u00eam kh\u1edbp l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn sinh ho\u1ea1t h\u1eb1ng ng\u00e0y c\u1ee7a \u00f4ng b\u00e0, c\u00f2n b\u1ea1n th\u00ec sao?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-september-2021\/#3_Regeneron_thoi_lan_gio_moi_cho_chien_dich_tang_nhan_thuc_ve_nhung_bien_chung_o_mat_danh_cho_benh_nhan_dai_thao_duong\" >3. Regeneron th\u1ed5i l\u00e0n gi\u00f3 m\u1edbi cho chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng bi\u1ebfn ch\u1ee9ng \u1edf m\u1eaft d\u00e0nh cho b\u1ec7nh nh\u00e2n \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-september-2021\/#4_Ban_co_the_giup_gi_cho_nhan_vien_y_te_voi_digital_marketing\" >4. B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap g\u00ec cho nh\u00e2n vi\u00ean y t\u1ebf v\u1edbi digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-september-2021\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Kyowa_Kirin_giai_mot_bai_toan_kho_voi_thuoc_Poteligeo_danh_cho_benh_nhan_ung_thu_mau_hiem\"><\/span><span style=\"color: #017ab7;\">1. Kyowa Kirin gi\u1ea3i m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 v\u1edbi thu\u1ed1c Poteligeo d\u00e0nh cho b\u1ec7nh nh\u00e2n ung th\u01b0 m\u00e1u hi\u1ebfm<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2880\" aria-describedby=\"caption-attachment-2880\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2880\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/POTELIGEO_Patient_Ambassador_2.jpg\" alt=\"Ngu\u1ed3n h\u00ecnh: Website Poteligeo.com - Case study: Jeffery\" width=\"400\" height=\"267\" \/><figcaption id=\"caption-attachment-2880\" class=\"wp-caption-text\">Ngu\u1ed3n h\u00ecnh: Website Poteligeo.com &#8211; Case study: Jeffery<\/figcaption><\/figure>\n<p>Thu\u1ed1c Poteligeo (mogamulizumab) \u0111\u01b0\u1ee3c FDA ph\u00ea duy\u1ec7t v\u00e0o n\u0103m 2018 v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 thu\u1ed1c \u0111\u1eb7c tr\u1ecb d\u00e0nh cho b\u1ec7nh ung th\u01b0 m\u00e1u hi\u1ebfm &#8211; mycosis fungoides (MF) ho\u1eb7c S\u00e9zary syndrome (SS).<br \/>\n<span style=\"color: #017ab7;\"><em>Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o th\u00edch h\u1ee3p cho nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed1c v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t h\u1eb9p n\u00e0y?<\/em><\/span><br \/>\nH\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Kyowa Kirin v\u1eeba cho ra m\u1eaft chi\u1ebfn d\u1ecbch \u201cTreat the Blood, Treat the Skin\u201d d\u00e0nh cho thu\u1ed1c Poteligeo v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf. Big idea c\u1ee7a chi\u1ebfn d\u1ecbch xoay quanh insight: t\u1eeb b\u1ec7nh nh\u00e2n \u0111\u1ebfn c\u00e1c b\u00e1c s\u0129 da li\u1ec5u th\u01b0\u1eddng nh\u1ea7m l\u1eabn d\u1ea5u hi\u1ec7u c\u1ee7a c\u0103n b\u1ec7nh ung th\u01b0 hi\u1ebfm g\u1eb7p n\u00e0y v\u1edbi nh\u1eefng tri\u1ec7u ch\u1ee9ng th\u00f4ng th\u01b0\u1eddng tr\u00ean da c\u1ee7a b\u1ec7nh ch\u00e0m hay b\u1ec7nh v\u1ea9y n\u1ebfn.<br \/>\nT\u1eeb insight tr\u00ean, chi\u1ebfn d\u1ecbch n\u00e0y g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p: ki\u1ec3m tra m\u00e1u k\u1ecbp th\u1eddi gi\u00fap c\u00e1c b\u00e1c s\u0129 \u0111\u01b0a ra ch\u1ea9n \u0111o\u00e1n v\u00e0 ph\u01b0\u01a1ng \u00e1n ch\u00ednh x\u00e1c gi\u00fap t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn k\u1ebft qu\u1ea3 \u0111i\u1ec1u tr\u1ecb c\u1ee7a b\u1ec7nh nh\u00e2n.<br \/>\nT\u1eeb t\u00ean chi\u1ebfn d\u1ecbch, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng h\u00e3ng d\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh s\u1ef1 li\u00ean k\u1ebft gi\u1eefa blood (m\u00e1u) v\u00e0 skin (da) gi\u00fap nh\u1eafc nh\u1edb c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf v\u1ec1 nguy c\u01a1 \u201cb\u1ecf qu\u00ean\u201d c\u0103n b\u1ec7nh n\u00e0y. Th\u00f4ng th\u01b0\u1eddng, b\u1ec7nh nh\u00e2n s\u1ebd g\u1eb7p ph\u1ea3i nh\u1eefng d\u1ea5u hi\u1ec7u v\u1ec1 da trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u00ean k\u1ebft qu\u1ea3 ki\u1ec3m tra m\u00e1u c\u00f3 th\u1ec3 gi\u00fap b\u00e1c s\u0129 ch\u1ea9n \u0111o\u00e1n \u0111\u00fang b\u1ec7nh s\u1edbm h\u01a1n. \u0110\u1ed3ng th\u1eddi, qua nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a h\u00e3ng d\u01b0\u1ee3c, c\u00e1c b\u00e0i ki\u1ec3m tra n\u00e0y c\u0169ng gi\u00fap b\u00e1c s\u0129 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 t\u00ednh an to\u00e0n khi s\u1eed d\u1ee5ng thu\u1ed1c Poteligeo.<br \/>\nM\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 h\u00e3ng d\u01b0\u1ee3c g\u1eb7p ph\u1ea3i trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 t\u00ecnh tr\u1ea1ng gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i khi c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ee7a Kyowa Kirin ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 30-35% b\u00e1c s\u0129 chuy\u00ean khoa ung th\u01b0, s\u1ed1 l\u01b0\u1ee3ng n\u00e0y \u00edt h\u01a1n so v\u1edbi tr\u01b0\u1edbc d\u1ecbch, v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng ch\u1eadm trong t\u01b0\u01a1ng lai g\u1ea7n.<br \/>\nV\u00ec v\u1eady, \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch marketing n\u00e0y, h\u00e3ng d\u01b0\u1ee3c \u0111\u1ed3ng th\u1eddi c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi b\u1ec7nh. Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng Susan Thiele (Director of Advocacy and Brand Communication) chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a h\u00e3ng d\u01b0\u1ee3c v\u1ec1 <a href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-dtc-marketing\/\">chi\u1ebfn d\u1ecbch DTC<\/a>: \u201cKhi ng\u01b0\u1eddi b\u1ec7nh \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n v\u1edbi c\u00e1c c\u0103n b\u1ec7nh hi\u1ebfm, h\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec1u tr\u1ecb th\u00e0nh c\u00f4ng, nh\u1eefng c\u00e2u chuy\u1ec7n t\u00edch c\u1ef1c n\u00e0y s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c gi\u00fap ng\u01b0\u1eddi b\u1ec7nh d\u0169ng c\u1ea3m v\u01b0\u1ee3t qua b\u1ec7nh t\u1eadt.\u201d<br \/>\nT\u1ea1i website<a href=\"https:\/\/poteligeo.com\/\" target=\"_blank\" rel=\"noopener\"> poteligeo.com<\/a>, ngo\u00e0i nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 b\u1ec7nh l\u00fd v\u00e0 s\u1ea3n ph\u1ea9m, h\u00e3ng d\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t thi\u1ebft k\u1ebf chuy\u00ean m\u1ee5c \u201cpatient stories\u201d (nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt t\u1eeb b\u1ec7nh nh\u00e2n) gi\u00fap ng\u01b0\u1eddi b\u1ec7nh c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_2883\" aria-describedby=\"caption-attachment-2883\" style=\"width: 713px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2883\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/Capture.png\" alt=\"Website th\u1ec3 hi\u1ec7n c\u00e1c c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a b\u1ec7nh nh\u00e2n\" width=\"713\" height=\"567\" \/><figcaption id=\"caption-attachment-2883\" class=\"wp-caption-text\">Website th\u1ec3 hi\u1ec7n c\u00e1c c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a b\u1ec7nh nh\u00e2n<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Can_benh_viem_khop_lam_anh_huong_den_sinh_hoat_hang_ngay_cua_ong_ba_con_ban_thi_sao\"><\/span><span style=\"color: #017ab7;\">2. C\u0103n b\u1ec7nh vi\u00eam kh\u1edbp l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn sinh ho\u1ea1t h\u1eb1ng ng\u00e0y c\u1ee7a \u00f4ng b\u00e0, c\u00f2n b\u1ea1n th\u00ec sao?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2881\" aria-describedby=\"caption-attachment-2881\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2881\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/PAM-2021-SM_TW-Cover-1500x500-1.jpg\" alt=\"Ngu\u1ed3n h\u00ecnh: Fierce Pharma - Chi\u1ebfn d\u1ecbch &quot;Chronic Strength Champions&quot;\" width=\"880\" height=\"293\" \/><figcaption id=\"caption-attachment-2881\" class=\"wp-caption-text\">Ngu\u1ed3n h\u00ecnh: Fierce Pharma &#8211; Chi\u1ebfn d\u1ecbch &#8220;Chronic Strength Champions&#8221;<\/figcaption><\/figure>\n<p>Nh\u00e2n d\u1ecbp th\u00e1ng 9 l\u00e0 th\u00e1ng t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng c\u01a1n \u0111au, Arthritis Foundation (H\u1ed9i Vi\u00eam kh\u1edbp Th\u1ebf gi\u1edbi) ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cChronic Strength Champions\u201d. Kh\u00e1c v\u1edbi \u0111\u1ecbnh ki\u1ebfn c\u1ee7a ch\u00fang ta v\u1ec1 b\u1ec7nh vi\u00eam kh\u1edbp l\u00e0 c\u0103n b\u1ec7nh c\u1ee7a tu\u1ed5i gi\u00e0, chi\u1ebfn d\u1ecbch n\u00e0y nh\u1eafm \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb trung h\u01a1n, khi h\u01a1n 300.000 tr\u1ebb em v\u00e0 tr\u1ebb v\u1ecb th\u00e0nh ni\u00ean m\u1eafc b\u1ec7nh vi\u00eam kh\u1edbp (juvenile arthritis hay l\u00e0 pediatric rheumatic).<br \/>\nN\u1ebfu b\u1ea1n \u0111\u00e3 theo d\u00f5i <a href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-june-2021\/\">HEDIMA Buzz th\u00e1ng 6<\/a>, H\u1ed9i Vi\u00eam kh\u1edbp Th\u1ebf gi\u1edbi (H\u1ed9i) \u0111\u00e3 cho ra m\u1eaft \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i &#8211; Vim apps v\u1edbi c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u1ec7nh trong c\u00e1c sinh ho\u1ea1t h\u1eb1ng ng\u00e0y nh\u01b0 th\u00f3i quen \u0103n ng\u1ee7, ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3m c\u00e2n, c\u00e1ch ki\u1ec3m so\u00e1t c\u01a1n \u0111au hay gi\u1ea3m stress.<br \/>\nNgo\u00e0i vi\u1ec7c H\u1ed9i s\u1edf h\u1eefu m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi 4 th\u00e1ng qua c\u0169ng gi\u00fap H\u1ed9i c\u00f3 nh\u1eefng d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb v\u1ec1 insight c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh. V\u00ec v\u1eady, v\u1edbi chi\u1ebfn d\u1ecbch \u201cChronic Strength Champion\u201d, H\u1ed9i t\u1eadn d\u1ee5ng nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc t\u1eeb app \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean social media nh\u1eb1m thu h\u00fat c\u00e1c b\u1ea1n tr\u1ebb \u0111\u1ebfn v\u1edbi k\u00eanh website &#8211; n\u00ean H\u1ed9i cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin nh\u1eb1m gi\u00e1o d\u1ee5c t\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi tr\u1ebb v\u1ec1 b\u1ec7nh l\u00fd n\u00e0y.<br \/>\n\u0110\u1ed3ng th\u1eddi, chi\u1ebfn d\u1ecbch n\u00e0y c\u00f2n ch\u1ecdn ra nh\u1eefng \u0111\u1ea1i s\u1ee9 t\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi b\u1ec7nh b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n mang t\u00ednh lan t\u1ecfa cao (champion). Nh\u1eefng \u0111\u1ea1i di\u1ec7n chi\u1ebfn th\u1eafng trong chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng KOL ph\u00f9 h\u1ee3p d\u00e0nh cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a H\u1ed9i trong t\u01b0\u01a1ng lai.<br \/>\n<span style=\"color: #017ab7;\"><em>T\u1eeb nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean, ch\u00fang ta th\u1ea5y r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c cross-channel trong marketing d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang n\u1ed9i dung, v\u00e0 \u0111\u00fang k\u00eanh c\u1ea7n s\u1ef1 \u0111\u1ea7u t\u01b0 trong nghi\u00ean c\u1ee9u insight v\u00e0 th\u1eed nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Regeneron_thoi_lan_gio_moi_cho_chien_dich_tang_nhan_thuc_ve_nhung_bien_chung_o_mat_danh_cho_benh_nhan_dai_thao_duong\"><\/span><span style=\"color: #017ab7;\">3. Regeneron th\u1ed5i l\u00e0n gi\u00f3 m\u1edbi cho chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng bi\u1ebfn ch\u1ee9ng \u1edf m\u1eaft d\u00e0nh cho b\u1ec7nh nh\u00e2n \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2884\" aria-describedby=\"caption-attachment-2884\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2884\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed-1.png\" alt=\"Chi\u1ebfn dich &quot;Now Eye See&quot;\" width=\"512\" height=\"403\" \/><figcaption id=\"caption-attachment-2884\" class=\"wp-caption-text\">Chi\u1ebfn dich &#8220;Now Eye See&#8221;<\/figcaption><\/figure>\n<p>Nh\u1eefng chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c trong marketing d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean marketer ph\u1ea3i x\u00e2y tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. C\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn (brand) th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1o s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u1ec1 b\u1ec7nh l\u00fd, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng kh\u00e1m s\u1ee9c kh\u1ecfe th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c t\u1ea7m so\u00e1t v\u00e0 ph\u00e1t hi\u1ec7n b\u1ec7nh s\u1edbm nh\u1ea5t.<br \/>\nH\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Regeneron quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch unbranded \u201cNow Eye See\u201d nh\u1eb1m t\u0103ng s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ec7nh nh\u00e2n \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng v\u1ec1 bi\u1ebfn ch\u1ee9ng \u1edf m\u1eaft &#8211; c\u1ea7n \u0111\u01b0\u1ee3c kh\u00e1m m\u1eaft \u0111\u1ecbnh k\u1ef3 v\u00e0 \u0111i\u1ec1u tr\u1ecb k\u1ecbp th\u1eddi.<br \/>\nFact: thu\u1ed1c Eylea c\u1ee7a Regeneron \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh cho c\u00e1c b\u1ec7nh l\u00fd c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y t\u0103ng tr\u01b0\u1edfng t\u00e2n m\u1ea1ch t\u1ea1i m\u1eaft nh\u01b0 b\u1ec7nh V\u00f5ng m\u1ea1c \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u, b\u1ec7nh l\u00fd n\u00e0y ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 tri\u1ec7u ch\u1ee9ng cho v\u00e0 s\u1ebd ti\u1ebfn tri\u1ec3n g\u00e2y t\u1ed5n th\u01b0\u01a1ng \u0111\u1ebfn v\u00f5ng m\u1ea1c l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea7m nh\u00ecn. V\u00ec v\u1eady, gi\u00fap b\u1ec7nh nh\u00e2n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c ph\u00e1t hi\u1ec7n b\u1ec7nh trong giai \u0111o\u1ea1n s\u1edbm s\u1ebd gi\u00fap h\u1ea1n ch\u1ebf nh\u1eefng t\u1ed5n th\u01b0\u01a1ng kh\u00f4ng mong mu\u1ed1n.<br \/>\nChi\u1ebfn d\u1ecbch \u201cNow Eye See\u201d thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u1ed9ng \u0111\u1ed3ng b\u1edfi c\u00e1ch ch\u01a1i ch\u1eef \u0111\u1ea7y th\u00fa v\u1ecb \u0111\u1ebfn t\u1eeb t\u00ean chi\u1ebfn d\u1ecbch. Khi vi\u1ec7c ph\u00e1t \u00e2m \u201cEye\u201d v\u00e0 \u201cI\u201d kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc v\u1eeba th\u1ea5y th\u00edch th\u00fa, v\u1eeba suy ng\u1eabm ngh\u0129a \u0111en \u201cB\u00e2y gi\u1edd, m\u1eaft t\u00f4i c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y\u201d v\u00e0 ngh\u0129a b\u00f3ng \u201cB\u00e2y gi\u1edd, t\u00f4i nh\u1eadn ra\u201d nh\u1eefng nguy c\u01a1 m\u1eafc b\u1ec7nh v\u1ec1 m\u1eaft \u1edf ng\u01b0\u1eddi b\u1ec7nh \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng.<br \/>\nT\u1eeb c\u00e1i t\u00ean n\u00e0y, h\u00e3ng d\u01b0\u1ee3c \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t TVC 2D \u0111\u1ec3 gi\u1ea3i th\u00edch v\u1ec1 m\u1ed1i li\u00ean quan gi\u1eefa hai b\u1ec7nh l\u00fd tr\u00ean, c\u0169ng nh\u01b0 c\u1ea3nh b\u00e1o v\u1ec1 kh\u1ea3 n\u0103ng t\u1ed5n th\u01b0\u01a1ng m\u1ea1ch m\u00e1u khi \u0111\u01b0\u1eddng huy\u1ebft kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t \u1ed5n \u0111\u1ecbnh.<br \/>\nCu\u1ed1i \u0111o\u1ea1n qu\u1ea3ng c\u00e1o, h\u00e3ng d\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0a ra call-to-action (CTA): \u201cJust say to yourself \u2018now I see,\u2019 then go see an eye care specialist.\u201d<br \/>\nH\u00e3ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c cross-channel marketing v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa marketing truy\u1ec1n th\u00f4ng nh\u01b0 TVC, hay b\u00e1o gi\u1ea5y v\u00e0 digital marketing v\u1edbi website<a href=\"https:\/\/www.noweyesee.com\/\" target=\"_blank\" rel=\"noopener\"> https:\/\/www.noweyesee.com\/<\/a>.<\/p>\n<p>Website n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u01b0 nh\u1eefng b\u1ea3ng h\u1ecfi \u0111\u00e1p \u0111\u01a1n gi\u1ea3n (quiz). Nh\u1eefng b\u00e0i tr\u1eafc nghi\u1ec7m nh\u1ecf kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi tham gia t\u00f2 m\u00f2 v\u1ec1 nh\u1eefng s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd (nh\u01b0 nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 ki\u1ebfn th\u1ee9c b\u1ec7nh l\u00fd hay nguy c\u01a1 m\u1eafc b\u1ec7nh c\u1ee7a b\u1ea3n th\u00e2n), m\u00e0 c\u00f2n gi\u00fap marketer c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch khi \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ea7n tr\u0103m ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<br \/>\nV\u1edbi \u201cNow Eye See\u201d ch\u1ec9 v\u1edbi ba c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n \u0111\u00e3 gi\u00fap marketer ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00e2u h\u1ecfi ph\u00e2n lo\u1ea1i bao g\u1ed3m: \u0110\u1ed9 tu\u1ed5i m\u1ee5c ti\u00eau (b\u1ea1n tr\u00ean 18 tu\u1ed5i kh\u00f4ng?); Hi\u1ec7n c\u00f3 \u0111ang m\u1eafc b\u1ec7nh \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng kh\u00f4ng?; V\u00e0 t\u00ecnh tr\u1ea1ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1eddng huy\u1ebft? Sau khi nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, chi\u1ebfn d\u1ecbch cung c\u1ea5p th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi tham gia mong mu\u1ed1n nh\u01b0 nguy c\u01a1 b\u1ec7nh v\u1ec1 m\u1eaft, \u0111\u1ed3ng th\u1eddi g\u1ee3i \u00fd nh\u1eefng c\u01a1 s\u1edf kh\u00e1m m\u1eaft g\u1ea7n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng ki\u1ec3m tra.<\/p>\n<figure id=\"attachment_2885\" aria-describedby=\"caption-attachment-2885\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2885\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed-2.png\" alt=\"Website Noweyesee.com\" width=\"512\" height=\"167\" \/><figcaption id=\"caption-attachment-2885\" class=\"wp-caption-text\">Website Noweyesee.com<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Ban_co_the_giup_gi_cho_nhan_vien_y_te_voi_digital_marketing\"><\/span><span style=\"color: #017ab7;\">4. B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap g\u00ec cho nh\u00e2n vi\u00ean y t\u1ebf v\u1edbi digital marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2886\" aria-describedby=\"caption-attachment-2886\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2886\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/10\/unnamed-3.png\" alt=\"B\u00e1o c\u00e1o khoa h\u1ecdc l\u00e0 v\u0169 kh\u00ed gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean y t\u1ebf tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1\" width=\"512\" height=\"288\" \/><figcaption id=\"caption-attachment-2886\" class=\"wp-caption-text\">B\u00e1o c\u00e1o khoa h\u1ecdc l\u00e0 v\u0169 kh\u00ed gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean y t\u1ebf tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1<\/figcaption><\/figure>\n<p>C\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf d\u01b0\u1eddng nh\u01b0 \u0111ang tr\u1edf n\u00ean kh\u00e1 kh\u00f3 kh\u0103n khi c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao trong giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc ngo\u1eb7t chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Tuy nhi\u00ean, sau \u0111\u1ea1i d\u1ecbch, b\u1ea1n c\u00f3 ch\u1eafc r\u1eb1ng nh\u00e2n vi\u00ean y t\u1ebf s\u1ebd kh\u00f4ng nhanh ch\u00f3ng \u201cunsubscribe\u201d k\u00eanh email marketing c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ed9t click chu\u1ed9t?<br \/>\nC\u00f9ng tham kh\u1ea3o c\u00e1ch m\u00e0 Pfizer, Tangent 90 c\u00f9ng NEJM Group \u201c\u0111\u1ed5i \u00e1o\u201d cho t\u1edd b\u00e1o New England Journal of Medicine nh\u1eb1m cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u1edbi b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean y t\u1ebf.<br \/>\n<em><span style=\"color: #017ab7;\">\u201cThe science is the bedrock for those conversations, and scientific peer-reviewed content is critical to that.\u201d &#8211; Darren Feenan, Pfizer\u2019s global experience lead for customer-facing digital.<\/span><\/em><br \/>\nCEO Jan van den Burg c\u1ee7a Tagent cho bi\u1ebft: \u201cN\u1ebfu n\u1ed9i dung kh\u00f4ng th\u00edch h\u1ee3p, vi\u1ec7c t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean k\u00eanh digital l\u00e0 kh\u00f4ng th\u1ec3.\u201d<br \/>\nTrong giai \u0111o\u1ea1n n\u00e0y, l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf t\u0103ng cao, h\u1ecd kh\u00f4ng d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c xem qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed1c. V\u1eady, \u0111\u00e2u l\u00e0 th\u00f4ng tin \u0111\u00fang khi ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y?<br \/>\n\u0110\u1ea1i di\u1ec7n c\u1ee7a Pfizer cho bi\u1ebft, sau h\u01a1n 15 th\u00e1ng th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf ch\u1ec9 th\u1ef1c s\u1ef1 b\u1ecb thu h\u00fat v\u1edbi nh\u1eefng th\u00f4ng tin khoa h\u1ecdc v\u1edbi b\u1eb1ng ch\u1ee9ng x\u00e1c th\u1ef1c (scientific peer-reviewed). Nh\u1eefng th\u00e0nh vi\u00ean trong d\u1ef1 \u00e1n nh\u1eadn ra r\u1eb1ng kh\u00f4ng ch\u1ec9 c\u1ea7n l\u00e0m t\u1ed1t \u1edf l\u1ea7n \u0111\u1ea7u ti\u00ean ti\u1ebfp c\u1eadn, m\u00e0 nh\u1eefng th\u00f4ng tin cung c\u1ea5p trong nh\u1eefng k\u00ec follow-up l\u00e0 c\u1ef1c k\u00ec quan tr\u1ecdng. H\u1ecd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n khi khuy\u1ebfn kh\u00edch c\u00e1c b\u00e1c s\u0129 t\u1ea1i Ch\u00e2u u tham gia v\u00e0o m\u1ea1ng l\u01b0\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, tuy nhi\u00ean c\u00e1c b\u00e1c s\u0129 th\u1ec3 hi\u1ec7n h\u1ee9ng th\u00fa r\u00f5 r\u00e0ng v\u1edbi c\u00e1c t\u1ea1p ch\u00ed khoa h\u1ecdc \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 th\u1ea9m \u0111\u1ecbnh.<br \/>\nSau khi thay \u0111\u1ed5i n\u1ed9i dung, \u0111\u1ea1i di\u1ec7n c\u1ee7a Pfizer nh\u1ea5n m\u1ea1nh k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c m\u00e0 chi\u1ebfn d\u1ecbch mang l\u1ea1i v\u1edbi l\u01b0\u1ee3ng click-through rate v\u00e0 traffic website t\u0103ng m\u1ea1nh. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng h\u1ed9i th\u1ea3o khoa h\u1ecdc v\u1edbi th\u00f4ng tin mang gi\u00e1 tr\u1ecb gi\u00e1o d\u1ee5c cao c\u00f3 kh\u1ea3 n\u0103ng n\u00edu ch\u00e2n nh\u00e2n vi\u00ean y t\u1ebf t\u1ed1t h\u01a1n. T\u1ea1i h\u1ed9i th\u1ea3o g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a Pfizer, m\u1ed9t ph\u1ea7n ba ng\u01b0\u1eddi tham d\u1ef1 \u0111\u1ed3ng \u00fd cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 h\u00e3ng d\u01b0\u1ee3c c\u00f3 th\u1ec3 li\u00ean h\u1ec7 l\u1ea1i trong t\u01b0\u01a1ng lai.<br \/>\n<span style=\"color: #017ab7;\"><em>\u201cPhysicians really don\u2019t have time to wade through everything in their inbox, so finding that high quality peer-reviewed evidence is what they really need,\u201d &#8211; Rob Stuart, managing director, sales and marketing at NEJM Group.<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u1eeb nh\u1eefng chi\u1ebfn d\u1ecbch tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb, ch\u00fang ta \u0111\u00e3 kh\u00f4ng c\u00f2n cho\u00e1ng ng\u1ee3p v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u01b0ng \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ec3 ch\u00fang ta c\u1ea3i thi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. V\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng, nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n hi\u1ec3u qu\u1ea3, nh\u01b0ng n\u1ed9i dung \u0111\u1ebfn t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 v\u0169 kh\u00ed t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c2985919791006906447' value='6a3c2985919791006906447'><input type='hidden' id='bg-show-more-text-6a3c2985919791006906447' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c2985919791006906447' value='Show Less'><a id='bg-showmore-action-6a3c2985919791006906447' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c2985919791006906447' >\n<ol>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/kyowa-kirin-streamlines-poteligeo-rare-cancer-drug-blood-awareness-message-for-doctors\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fiercepharma.com\/marketing\/kyowa-kirin-streamlines-poteligeo-rare-cancer-drug-blood-awareness-message-for-doctors<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/not-your-grandmother-s-arthritis-charity-focuses-pain-management-and-youth\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fiercepharma.com\/marketing\/not-your-grandmother-s-arthritis-charity-focuses-pain-management-and-youth<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/eylea-maker-regeneron-looks-to-raise-awareness-around-eye-health-new-campaign-now-eye-see\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.fiercepharma.com\/marketing\/eylea-maker-regeneron-looks-to-raise-awareness-around-eye-health-new-campaign-now-eye-see<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/science-science-and-more-science-pfizer-and-digital-partners-work-to-meet-doctor-demand\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.fiercepharma.com\/marketing\/science-science-and-more-science-pfizer-and-digital-partners-work-to-meet-doctor-demand<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chuy\u00ean m\u1ee5c HEDIMA Buzz l\u00e0 c\u00e1c b\u00e0i blog gi\u1edbi thi\u1ec7u v\u00e0 ph\u00e2n t\u00edch nh\u1eefng campaign trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ebfn t\u1eeb nh\u1eefng \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng th\u00fa v\u1ecb v\u1eeba \u0111\u01b0\u1ee3c ra m\u1eaft<\/p>\n","protected":false},"author":13,"featured_media":2888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[65,91,99],"class_list":["post-2877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-kyowa-kirin","tag-pfizer","tag-regeneron"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2877"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2888"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}