{"id":2800,"date":"2021-09-29T10:52:20","date_gmt":"2021-09-29T03:52:20","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2800"},"modified":"2021-09-29T10:52:20","modified_gmt":"2021-09-29T03:52:20","slug":"marketing-truyen-thong-trong-nganh-duoc-pham","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/","title":{"rendered":"Marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m li\u1ec7u c\u00f3 l\u1ed7i th\u1eddi?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i, digital marketing \u0111ang l\u00ean ng\u00f4i trong nhi\u1ec1u l\u0129nh v\u1ef1c. Xu h\u01b0\u1edbng n\u00e0y t\u1ea1o n\u00ean m\u1ed9t d\u1ea5u ch\u1ea5m h\u1ecfi l\u1edbn: khi cu\u1ed9c s\u1ed1ng quay l\u1ea1i nh\u01b0 b\u00ecnh th\u01b0\u1eddng, marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u1eabn chi\u1ebfm \u01b0u th\u1ebf, hay lo\u1ea1i h\u00ecnh n\u00e0y b\u1ecb l\u1ed7i th\u1eddi trong th\u1eddi k\u1ef3 \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#1_Marketing_truyen_thong_trong_nganh_duoc_pham_la_gi\" >1. Marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#2_Marketing_truyen_thong_trong_nganh_duoc_pham_co_the_bi_thay_the\" >2. Marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 b\u1ecb thay th\u1ebf?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#21_Doi_tuong_muc_tieu_cua_chien_dich_marketing_duoc_pham\" >2.1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#22_Hieu_qua_lau_dai\" >2.2 Hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#23_Yeu_to_tin_cay\" >2.3. Y\u1ebfu t\u1ed1 tin c\u1eady<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#3_Dau_la_tuong_lai_cua_marketing_nganh_duoc_pham\" >3. \u0110\u00e2u l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a marketing ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/marketing-truyen-thong-trong-nganh-duoc-pham\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Marketing_truyen_thong_trong_nganh_duoc_pham_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a d\u1ec5 hi\u1ec3u l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c marketing offline. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y r\u1ea5t ph\u1ed5 bi\u1ebfn bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ea1i ch\u00fang nh\u01b0 b\u00e1o gi\u1ea5y, radio, truy\u1ec1n h\u00ecnh, \u0111i\u1ec7n tho\u1ea1i, SMS, hay c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, bi\u1ec3n hi\u1ec7u, t\u1edd r\u01a1i,&#8230;.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Marketing truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c xem l\u00e0 linh h\u1ed3n c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u0169ng l\u00e0 h\u00ecnh th\u1ee9c offline, marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m l\u00e0 c\u00f3 nh\u1eefng lo\u1ea1i h\u00ecnh \u0111\u1eb7c th\u00f9. D\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c h\u1ed9i th\u1ea3o khoa h\u1ecdc hay c\u00e1c \u1ea5n ph\u1ea9m y khoa nh\u01b0 detailing aid, brochure, newsletter. C\u00e1c chi\u1ebfn d\u1ecbch DTC d\u00e0nh cho b\u1ec7nh nh\u00e2n l\u1ea1i \u01b0u ti\u00ean s\u1eed d\u1ee5ng TVC \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eb1m t\u0103ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a chi\u1ebfn d\u1ecbch tr\u00ean di\u1ec7n r\u1ed9ng.\u00a0<\/span><\/p>\n<figure id=\"attachment_2805\" aria-describedby=\"caption-attachment-2805\" style=\"width: 1591px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2805\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/muc-dich-su-dung-cua-leaflet-1.jpg\" alt=\"Leaflet l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c\" width=\"1591\" height=\"1568\" \/><figcaption id=\"caption-attachment-2805\" class=\"wp-caption-text\">Leaflet l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong c\u00e1c cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Marketing_truyen_thong_trong_nganh_duoc_pham_co_the_bi_thay_the\"><\/span><span style=\"color: #017ab7;\">2. Marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 b\u1ecb thay th\u1ebf?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a digital marketing t\u1eeb 2020 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a nhi\u1ec1u ng\u00e0nh h\u00e0ng, v\u1eady marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m s\u1ebd l\u1ed7i th\u1eddi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, nhi\u1ec1u ng\u01b0\u1eddi d\u1ef1 \u0111o\u00e1n digital marketing l\u00e0 xu h\u01b0\u1edbng c\u1ee7a t\u01b0\u01a1ng lai, nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh, marketing truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 m\u1ed9t v\u1ecb tr\u00ed ri\u00eang, kh\u00f3 c\u00f3 th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u00ec sao digital marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1 ch\u1eadm sao v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c?<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Doi_tuong_muc_tieu_cua_chien_dich_marketing_duoc_pham\"><\/span><span style=\"color: #017ab7;\">2.1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c marketing d\u01b0\u1ee3c ph\u1ea9m t\u1eadp trung khai th\u00e1c hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 b\u1ec7nh nh\u00e2n . V\u1edbi nh\u00e2n vi\u00ean y t\u1ebf, cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00ec t\u00ednh tr\u1ef1c ti\u1ebfp v\u00e0 nhanh ch\u00f3ng t\u1ea1i b\u1ec7nh vi\u1ec7n, hay nh\u00e0 thu\u1ed1c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi b\u1ec7nh nh\u00e2n, ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u01b0\u1eddng t\u1eadp trung v\u00e0o \u0111\u1ed9 tu\u1ed5i 40+ (nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u b\u1ec7nh m\u00e3n t\u00ednh ph\u1ed5 th\u00f4ng nh\u01b0 t\u0103ng huy\u1ebft \u00e1p,..), nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi qu\u1ea3ng c\u00e1o TV, bi\u1ec3n qu\u1ea3ng c\u00e1o l\u1edbn ngo\u00e0i tr\u01b0\u1eddng hay b\u00e1o gi\u1ea5y.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Hieu_qua_lau_dai\"><\/span><span style=\"color: #017ab7;\">2.2 Hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">N\u1ebfu \u01b0u \u0111i\u1ec3m c\u1ee7a digital marketing l\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng, th\u00ec hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i ch\u00ednh l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 l\u01b0\u1edbt qua h\u00e0ng tr\u0103m b\u00e0i post Facebook m\u1ed7i ng\u00e0y, n\u00f3 c\u00f3 th\u1ec3 thu h\u00fat b\u1ea1n, nh\u01b0ng ch\u1eafc r\u1eb1ng b\u1ea1n s\u1ebd r\u1ea5t nhanh qu\u00ean m\u1ea5t n\u00f3 gi\u1eefa h\u00e0ng lo\u1ea1t th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed7i ng\u00e0y. Khi \u0111\u1eb7t hai h\u00ecnh th\u1ee9c marketing online v\u00e0 offline l\u00ean b\u00e0n c\u00e2n, marketing truy\u1ec1n th\u1ed1ng chi\u1ebfm \u01b0u th\u1ebf v\u00ec n\u00f3 gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u00e2u h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c email marketing c\u1ee7a b\u1ea1n g\u1ed3m m\u1ed9t detailing aid sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, d\u1ec5 xem l\u1ea1i khi c\u1ea7n, nh\u01b0ng m\u1ed9t cu\u1ed9c tr\u00ecnh d\u01b0\u1ee3c l\u1ea1i \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3 h\u01a1n khi b\u00e1c s\u0129 \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp nghe v\u1ec1 th\u00f4ng tin \u0111\u00f3 \u0111\u1ed3ng th\u1eddi \u1ea5n ph\u1ea9m in \u0111\u01b0\u1ee3c lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean b\u00e0n l\u00e0m vi\u1ec7c gi\u00fap nh\u1eafc nh\u1edb c\u00e1c b\u00e1c s\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m hay nghi\u00ean c\u1ee9u.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Yeu_to_tin_cay\"><\/span><span style=\"color: #017ab7;\">2.3. Y\u1ebfu t\u1ed1 tin c\u1eady<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2806\" aria-describedby=\"caption-attachment-2806\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2806\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/medical-meetings.jpg\" alt=\"H\u1ed9i th\u1ea3o y khoa l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi \u0111\u1ed9 tin c\u1eady cao d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf\" width=\"1000\" height=\"650\" \/><figcaption id=\"caption-attachment-2806\" class=\"wp-caption-text\">H\u1ed9i th\u1ea3o y khoa l\u00e0 c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi \u0111\u1ed9 tin c\u1eady cao d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">T\u1eeb c\u00e1c nghi\u00ean c\u1ee9u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, marketing truy\u1ec1n th\u1ed1ng chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady nhi\u1ec1u h\u01a1n digital marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1 kh\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean m\u1ea1ng internet. V\u1edbi vi\u1ec7c th\u00f4ng tin gi\u1ea3 \u0111ang tr\u00e0n lan tr\u00ean kh\u1eafp c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, l\u00e0m ng\u01b0\u1eddi xem c\u00f3 xu h\u01b0\u1edbng c\u1ea3m th\u1ea5y digital marketing thi\u1ebfu s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a n\u1ed9i dung.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c lu\u00f4n chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi b\u1ec7nh th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1o l\u1edbn nh\u01b0 \u0110\u1eddi S\u1ed1ng v\u00e0 S\u1ee9c Kh\u1ecfe, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u00f2 chuy\u1ec7n c\u00f9ng b\u00e1c s\u0129 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh qu\u1ed1c gia.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Dau_la_tuong_lai_cua_marketing_nganh_duoc_pham\"><\/span><span style=\"color: #017ab7;\">3. \u0110\u00e2u l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a marketing ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">D\u00f9 l\u00e0 digital hay marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m chi\u1ebfm \u01b0u th\u1ebf trong t\u01b0\u01a1ng lai, kh\u00f4ng c\u00f3 ngh\u0129a ch\u00fang ta ph\u1ea3i l\u1ef1a ch\u1ecdn m\u1ed9t trong hai.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnichannel marketing l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p gi\u1eefa nhi\u1ec1u k\u00eanh \u0111a ph\u01b0\u01a1ng ti\u1ec7n. \u0110\u1eb7c bi\u1ec7t, c\u00e1c k\u00eanh n\u00e0y c\u00f3 s\u1ef1 li\u00ean k\u1ebft nh\u1ea5t \u0111\u1ecbnh tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Sau \u0111\u1ea1i d\u1ecbch Covid-19, c\u00f3 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 b\u1ec7nh l\u00fd c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m thu\u1ed1c \u0111i\u1ec1u tr\u1ecb khi h\u1ecd d\u00e0nh nhi\u1ec1u s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean y t\u1ebf v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y. Tuy nhi\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd g\u1eb7p ph\u1ea3i nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m h\u01a1n, v\u00e0 \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. <\/span><i><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 r\u1ec7t khi c\u00e1c<a href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-dtc-marketing\/\"> chi\u1ebfn d\u1ecbch DTC (direct-to-customer)<\/a> ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 c\u00f3 \u0111\u1ed9 ph\u1ee7 r\u1ed9ng r\u00e3i h\u01a1n.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Customer-centric (l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m) \u0111\u01b0\u1ee3c xem l\u00e0 khuynh h\u01b0\u1edbng trong c\u00e1c chi\u1ebfn d\u1ecbch. \u0110\u1eb7c bi\u1ec7t, kh\u00e1i ni\u1ec7m c\u00e1 nh\u00e2n h\u00f3a (personalization) tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (customer experience) \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a h\u00e0nh vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng digital hay marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u \u00fd. N\u1ed9i dung th\u00f4ng tin m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ea7n \u0111\u1ea3m b\u1ea3o 4 ti\u00eau ch\u00ed \u0110\u00daNG: \u0111\u00fang s\u1ea3n ph\u1ea9m, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, v\u00e0 \u0111\u00fang k\u00eanh.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh r\u1eb1ng c\u1ea7n ph\u1ea3i th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a<a href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/\"> digital marketing<\/a> trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00fang khi c\u00f4ng ngh\u1ec7 d\u1ea7n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0 h\u1eefu \u00edch trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y, nh\u01b0ng ch\u01b0a \u0111\u1ee7, v\u00e0 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u1ecb l\u1ed7i th\u1eddi &#8211; v\u00ec y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c15186eead5003936902' value='6a3c15186eead5003936902'><input type='hidden' id='bg-show-more-text-6a3c15186eead5003936902' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c15186eead5003936902' value='Show Less'><a id='bg-showmore-action-6a3c15186eead5003936902' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c15186eead5003936902' >\n<ol>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/traditional-marketing-vs-digital-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/blog.hubspot.com\/marketing\/traditional-marketing-vs-digital-marketing<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.pharmacytimes.com\/view\/the-evolving-world-of-pharma-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.pharmacytimes.com\/view\/the-evolving-world-of-pharma-marketing<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.lucidadvertising.com\/blog\/advantages-of-traditional-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.lucidadvertising.com\/blog\/advantages-of-traditional-marketing\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i, digital marketing \u0111ang l\u00ean ng\u00f4i trong nhi\u1ec1u l\u0129nh v\u1ef1c. Xu h\u01b0\u1edbng n\u00e0y t\u1ea1o n\u00ean m\u1ed9t d\u1ea5u ch\u1ea5m h\u1ecfi l\u1edbn: khi cu\u1ed9c s\u1ed1ng quay l\u1ea1i nh\u01b0 b\u00ecnh th\u01b0\u1eddng, marketing truy\u1ec1n th\u1ed1ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u1eabn chi\u1ebfm \u01b0u th\u1ebf, hay lo\u1ea1i h\u00ecnh n\u00e0y b\u1ecb l\u1ed7i th\u1eddi trong th\u1eddi k\u1ef3 \u201cb\u00ecnh th\u01b0\u1eddng [&#8230;]\n","protected":false},"author":13,"featured_media":2801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34,114],"class_list":["post-2800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}