{"id":2725,"date":"2021-09-20T23:41:43","date_gmt":"2021-09-20T16:41:43","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2725"},"modified":"2021-09-20T23:41:43","modified_gmt":"2021-09-20T16:41:43","slug":"word-of-mouth-quan-trong-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/","title":{"rendered":"T\u1ea1i sao word of mouth l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, marketing l\u00e0 m\u1ed9t chi\u1ebfc c\u1ea7u k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty\/doanh nghi\u1ec7p. V\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c x\u00e2y d\u1ef1ng n\u00ean chi\u1ebfc c\u1ea7u \u1ea5y ch\u00ednh l\u00e0 marketing truy\u1ec1n mi\u1ec7ng, hay c\u00f2n g\u1ecdi l\u00e0 word of mouth (WOM) marketing. \u0110\u00e2y ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edbi, m\u00e0 n\u00f3 xu\u1ea5t hi\u1ec7n ngay nh\u1eefng ng\u00e0y \u0111\u1ea7u khi kh\u00e1i ni\u1ec7m marketing ch\u00ednh th\u1ee9c h\u00ecnh th\u00e0nh v\u00e0 \u0111\u1ebfn nay, WOM v\u1eabn ti\u1ebfp t\u1ee5c th\u1ec3 hi\u1ec7n nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh. V\u1eady b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 WOM?\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/#1_Word_of_mouth_la_gi\" >1. Word of mouth l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/#2_Loi_ich_cua_word_of_mouth\" >2. L\u1ee3i \u00edch c\u1ee7a word of mouth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/#3_Doi_tuong_WOM\" >3. \u0110\u1ed1i t\u01b0\u1ee3ng WOM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/#4_Electronic_word-of-mouth_eWOM_la_gi\" >4. Electronic word-of-mouth (eWOM) l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/#5_Nguyen_tac_lam_WOM_marketing\" >5. Nguy\u00ean t\u1eafc l\u00e0m WOM marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/word-of-mouth-quan-trong-voi-doanh-nghiep\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Word_of_mouth_la_gi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1. Word of mouth l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing truy\u1ec1n mi\u1ec7ng, hay word of mouth marketing, l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c v\u1ec1 d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, word of mouth marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp m\u00e0 \u1edf th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a nh\u01b0 ng\u00e0y nay, WOM \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c marketing v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">social media<\/a> nh\u01b0 like, share, comment\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi th\u00edch gi\u1edbi thi\u1ec7u, chia s\u1ebb v\u00e0 \u0111\u1ed3ng th\u1eddi h\u1ecd c\u0169ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n b\u00e8 khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u01a1 b\u1ea3n, word of mouth t\u00ecm c\u00e1ch kh\u1edfi \u0111\u1ed9ng m\u1ed9t chu\u1ed7i gi\u1edbi thi\u1ec7u theo c\u1ea5p s\u1ed1 nh\u00e2n \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3ng truy c\u1eadp (traffic), \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng cho c\u00f4ng ty\/doanh nghi\u1ec7p.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Loi_ich_cua_word_of_mouth\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2. L\u1ee3i \u00edch c\u1ee7a word of mouth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c word of mouth marketing \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh k\u00eanh marketing cho th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c chia s\u1ebb c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n. Ng\u01b0\u1eddi nghe s\u1ebd \u0111\u00f3n nh\u1eadn c\u00e1c th\u00f4ng tin nh\u01b0 v\u1eady nh\u01b0 m\u1ed9t l\u1eddi khuy\u00ean, kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t l\u1eddi ch\u00e0o h\u00e0ng. H\u00ecnh th\u1ee9c marketing n\u00e0y kh\u00f4ng ch\u1ec9 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng lan t\u1ecfa m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 tin t\u01b0\u1edfng cao. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc kia word of mouth marketing b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi kh\u00f4ng gian v\u00e0 th\u1eddi gian th\u00ec gi\u1edd \u0111\u00e2y nh\u1edd v\u00e0o internet, nh\u1eefng g\u00ec b\u1ea1n chia s\u1ebb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ch\u1ec9 trong v\u00e0i gi\u00e2y.\u00a0<\/span><\/p>\n<p><b>M\u1ed9t s\u1ed1 con s\u1ed1 bi\u1ebft n\u00f3i:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo Nielsen, 92% ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng c\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">88% ng\u01b0\u1eddi tin t\u01b0\u1edfng v\u00e0o c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 online c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c, b\u00ean c\u1ea1nh gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WOM c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u; m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Tr\u01b0\u1eddng Wharton cho th\u1ea5y r\u1eb1ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cao h\u01a1n t\u1eeb 16% \u0111\u1ebfn 24%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% ng\u01b0\u1eddi d\u00f9ng x\u00e1c \u0111\u1ecbnh WOM marketing l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gia t\u0103ng 10% trong WOM (online v\u00e0 offline) chuy\u1ec3n th\u00e0nh m\u1ee9c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb 0,2 &#8211; 1,5%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, WOM mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u01b0\u01a1ng \u0111\u1ed1i cao. L\u00fd do \u0111\u01a1n gi\u1ea3n b\u1edfi v\u00ec b\u1ea3n th\u00e2n ng\u01b0\u1eddi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 nh\u1eefng b\u1eb1ng ch\u1ee9ng s\u1ed1ng cho nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WOM xu\u1ea5t hi\u1ec7n k\u1ec3 t\u1eeb khi qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng b\u1eaft \u0111\u1ea7u di\u1ec5n ra v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e2u \u0111\u1eddi nh\u1ea5t \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 v\u00e0 n\u1ed7 l\u1ef1c t\u1eadn d\u1ee5ng WOM \u0111\u1ec3 t\u1ea1o ra ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WOM l\u00e0 c\u00e1ch t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 l\u1ea1i kh\u00f4ng c\u1ea7n chi ti\u00eau cho qu\u1ea3ng c\u00e1o. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c marketing n\u00e0y thay v\u00ec chi ti\u00eau ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 cho qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 ng\u01b0\u1eddi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WOM \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ph\u1ea3i h\u00e0ng h\u00f3a. Nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c cao h\u01a1n, mua th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd th\u01b0\u1eddng xuy\u00ean h\u01a1n, t\u1ea1o ra s\u1ef1 trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Doi_tuong_WOM\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">3. \u0110\u1ed1i t\u01b0\u1ee3ng WOM<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng WOM, hay c\u00f2n g\u1ecdi l\u00e0 talker (ng\u01b0\u1eddi n\u00f3i), l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. T\u1eadp trung t\u00ecm ra nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 vi\u1ec7c r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2742\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/Wom-Blog-1-chart-694x1024-1-407x600.png\" alt=\"word of mouth\" width=\"600\" height=\"885\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng WOM \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi h\u01a1n 1\/3 \u0111\u1ed9 tu\u1ed5i 45-54 (34%) v\u00e0 55-64 tu\u1ed5i (38%) cho r\u1eb1ng \u0111\u00e2y l\u00e0 ngu\u1ed3n ch\u00ednh \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng millennial v\u00e0 gen X, c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a WOM x\u1ebfp th\u1ee9 ba nh\u01b0 m\u1ed9t ngu\u1ed3n kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb1ng sau c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y tr\u00ean TV v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3 gi\u1ea3m xu\u1ed1ng th\u1ee9 t\u01b0 \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 millennials v\u00e0 th\u1ee9 s\u00e1u \u0111\u1ed1i v\u1edbi gen Z, nh\u01b0ng \u0111i\u1ec1u n\u00e0y v\u1eabn \u0111\u1eb7t n\u00f3 ngay tr\u01b0\u1edbc c\u00e1c \u0111\u1ec1 xu\u1ea5t tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho c\u1ea3 nh\u1eefng th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Electronic_word-of-mouth_eWOM_la_gi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">4. Electronic word-of-mouth (eWOM) l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ef1 gia t\u0103ng v\u00e0 lan r\u1ed9ng c\u1ee7a Internet \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng m\u1edbi: truy\u1ec1n mi\u1ec7ng \u0111i\u1ec7n t\u1eed (electronic word-of-mouth &#8211; eWOM), \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng phi ch\u00ednh th\u1ee9c c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p v\u00e0 to\u00e0n th\u1ec3 ng\u01b0\u1eddi d\u00e2n n\u00f3i chung.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng nh\u1eadn x\u00e9t\/\u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c WOM hi\u1ec7n \u0111\u1ea1i. Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3. Ch\u00ednh v\u00ec th\u1ebf, c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c tin t\u01b0\u1edfng v\u00e0 t\u1eeb \u0111\u00f3 c\u0169ng t\u0103ng doanh s\u1ed1 cho c\u00f4ng ty. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng nh\u1ea5t. Trong khi \u0111\u00f3, nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u00ecm h\u00e3m doanh s\u1ed1 v\u00e0 khi\u1ebfn uy t\u00edn c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. V\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 \u0111\u1ec1 xu\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng ch\u1ec9 cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh m\u00e0 c\u00f2n cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quen bi\u1ebft tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb vi\u1ec7c \u201cLike\u201d m\u1ed9t trang kinh doanh tr\u00ean Facebook \u0111\u1ebfn chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean Instagram v\u1edbi b\u1ea1n b\u00e8, lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o eWOM \u0111\u00e3 g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn c\u1ee7a social media marketing. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 eWOM s\u1ebd \u00edt \u0111\u00e1ng tin c\u1eady h\u01a1n so v\u1edbi WOM truy\u1ec1n th\u1ed1ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m ph\u00e2n bi\u1ec7t eWOM v\u1edbi WOM truy\u1ec1n th\u1ed1ng ch\u00ednh l\u00e0 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp d\u1ec5 d\u00e0ng. Khi ng\u01b0\u1eddi d\u00f9ng c\u1ea7n th\u00f4ng tin v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, h\u1ecd s\u1eed d\u1ee5ng eWOM v\u00ec hai l\u00fd do ch\u00ednh: \u0110\u1ea7u ti\u00ean, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh nh\u1ea5t v\u00ec kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ee3i ng\u01b0\u1eddi kh\u00e1c (b\u1ea1n b\u00e8 ho\u1eb7c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh) \u0111\u1ec3 \u0111\u01b0a ra \u00fd ki\u1ebfn \u200b\u200bv\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Th\u1ee9 hai, n\u1ebfu h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1eeb WOM, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng eWOM \u0111\u1ec3 ch\u1ee9ng th\u1ef1c th\u00f4ng tin nh\u1eadn \u0111\u01b0\u1ee3c. Do \u0111\u00f3, s\u1ef1 uy t\u00edn v\u00e0 t\u1ed1c \u0111\u1ed9 l\u00e0 hai \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh kh\u00f4ng ch\u1ec9 gi\u00fap ph\u00e2n bi\u1ec7t hai ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Nguyen_tac_lam_WOM_marketing\"><\/span><span style=\"color: #017ab7;\"><span style=\"font-weight: 400;\">5. <\/span><span style=\"font-weight: 400;\">Nguy\u00ean t\u1eafc l\u00e0m WOM<\/span><span style=\"font-weight: 400;\"> marketing<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8211; Khuy\u1ebfn kh\u00edch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (user-generated content &#8211; UGC)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UGC l\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1o ra v\u00e0 chia s\u1ebb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin t\u01b0\u01a1ng \u0111\u1ed1i trung th\u1ef1c, x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% th\u1ebf h\u1ec7 millennial n\u00f3i r\u1eb1ng UGC l\u00e0 th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video UGC c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng l\u00ean 20%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng th\u1ebf h\u1ec7 millennials d\u00e0nh trung b\u00ecnh 5,4 gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 xem n\u1ed9i dung do \u0111\u1ed3ng nghi\u1ec7p t\u1ea1o ra<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ty\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c tr\u00e0o l\u01b0u s\u1eed d\u1ee5ng hashtag tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media v\u00e0 c\u00f3 c\u00e1c \u0111\u1ed9ng th\u00e1i khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng hashtag \u0111\u00f3, l\u00e0m nh\u1eefng video, h\u00ecnh \u1ea3nh th\u00fa v\u1ecb khuy\u1ebfn kh\u00edch chia s\u1ebb, hay \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung t\u1eeb ng\u01b0\u1eddi d\u00f9ng l\u00ean c\u00e1c trang web \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u1ed9ng \u0111\u1ed3ng ti\u1ebfp t\u1ee5c t\u1ea1o ra c\u00e1c UGC m\u1edbi.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2729 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/Downloader.la-6148b7b9ce018-600x398.jpg\" alt=\"word of mouth\" width=\"600\" height=\"398\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e2u chuy\u1ec7n (topic)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng th\u00edch b\u00e0n t\u00e1n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 \u201chot\u201d, b\u1eaft trend hay nh\u1eefng c\u00e2u chuy\u1ec7n gi\u1eadt g\u00e2n. T\u1eadn d\u1ee5ng t\u00e2m l\u00fd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng cho h\u1ecd nh\u1eefng ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p v\u1edbi c\u1ed9ng \u0111\u1ed3ng, hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 li\u00ean quan \u0111\u1ebfn xu h\u01b0\u1edbng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 b\u00e0n lu\u1eadn tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n li\u00ean quan trong m\u1ed9t th\u1eddi gian l\u00e2u h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; H\u00f2a m\u00ecnh v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng truy\u1ec1n mi\u1ec7ng, \u0111\u00f3ng vai l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean \u0111\u1ec3 b\u00e0n lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh \u0111\u1ec3 bi\u1ebft r\u00f5 h\u01a1n ng\u01b0\u1eddi d\u00f9ng \u0111ang n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u1eefng \u0111i\u1ec3m y\u1ebfu, ph\u00e1t huy nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; X\u00e2y d\u1ef1ng l\u00f2ng tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t khi ai \u0111\u00f3 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3, t\u1ee9c l\u00e0 ng\u01b0\u1eddi \u0111\u00f3 mang c\u1ea3 danh d\u1ef1 v\u00e0 uy t\u00edn c\u00e1 nh\u00e2n ra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o. N\u1ebfu c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p kh\u00f4ng cung c\u1ea5p \u0111\u00fang s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 c\u00f4ng b\u1ed1, c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p s\u1ebd nhanh ch\u00f3ng m\u1ea5t \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; C\u00e2u chuy\u1ec7n, th\u00f4ng \u0111i\u1ec7p th\u1eadt \u0111\u1ed9c \u0111\u00e1o, ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 chia s\u1ebb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1eadp nh\u1eadt nhanh ch\u00f3ng c\u1ee7a internet, ng\u01b0\u1eddi d\u00f9ng d\u1ec5 b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi h\u00e0ng ngh\u00ecn, th\u1eadm ch\u00ed l\u00e0 tri\u1ec7u th\u00f4ng tin kh\u00e1c nhau t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c nhau. V\u00ec th\u1ebf,\u00a0 \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i v\u00e0 in d\u1ea5u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p c\u1ea7n cho ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p th\u1eadt \u0111\u01a1n gi\u1ea3n, ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 nh\u1edb.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u marketer nh\u1eadn \u0111\u1ecbnh r\u1eb1ng WOM marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c marketing c\u00f3 hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p m\u1edbi. Kh\u00e1c v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, WOM l\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b45ce3cd42081185495' value='6a20b45ce3cd42081185495'><input type='hidden' id='bg-show-more-text-6a20b45ce3cd42081185495' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b45ce3cd42081185495' value='Show Less'><a id='bg-showmore-action-6a20b45ce3cd42081185495' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b45ce3cd42081185495' >\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/2944-Khai-niem-Word-of-Mouth-Marketing-WOMM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.brandsvietnam.com\/congdong\/topic\/2944-Khai-niem-Word-of-Mouth-Marketing-WOMM<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/<\/span><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, marketing l\u00e0 m\u1ed9t chi\u1ebfc c\u1ea7u k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty\/doanh nghi\u1ec7p. V\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c x\u00e2y d\u1ef1ng n\u00ean chi\u1ebfc c\u1ea7u \u1ea5y ch\u00ednh l\u00e0 marketing truy\u1ec1n mi\u1ec7ng, hay c\u00f2n g\u1ecdi l\u00e0 word of mouth (WOM) marketing. [&#8230;]\n","protected":false},"author":13,"featured_media":2727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34],"class_list":["post-2725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2725"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2727"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}