{"id":2708,"date":"2021-09-17T11:45:24","date_gmt":"2021-09-17T04:45:24","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2708"},"modified":"2021-09-17T11:45:24","modified_gmt":"2021-09-17T04:45:24","slug":"website-trong-linh-vuc-cham-soc-suc-khoe","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/","title":{"rendered":"9 c\u00e2u h\u1ecfi tr\u01b0\u1edbc khi ra m\u1eaft website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a digital marketing, vi\u1ec7c x\u00e2y d\u1ef1ng website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng. C\u00f9ng HEDIMA ph\u00e2n t\u00edch tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng website, marketer d\u01b0\u1ee3c c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi 9 c\u00e2u h\u1ecfi g\u00ec nh\u00e9!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#1_Doi_tuong_muc_tieu_cua_website_trong_linh_vuc_cham_soc_suc_khoe_la_ai\" >1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 ai?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#2_Muc_tieu_cua_website_trong_linh_vuc_cham_soc_suc_khoe_la_gi\" >2. M\u1ee5c ti\u00eau c\u1ee7a website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#3_Ai_la_nguoi_thuc_hien_noi_dung_cho_website\" >3. Ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n n\u1ed9i dung cho website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#4_Khi_nao_can_phai_xoa_website\" >4. Khi n\u00e0o c\u1ea7n ph\u1ea3i x\u00f3a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#5_Nhung_bo_phan_nao_trong_hang_duoc_se_tham_gia_vao_du_an_nay\" >5. Nh\u1eefng b\u1ed9 ph\u1ea7n n\u00e0o trong h\u00e3ng d\u01b0\u1ee3c s\u1ebd tham gia v\u00e0o d\u1ef1 \u00e1n n\u00e0y?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#6_Update_plan\" >6. Update plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#7_Quy_trinh_update_website\" >7. Quy tr\u00ecnh update website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#8_Ai_se_la_nguoi_chiu_trach_nhiem_tra_loi_moi_thac_mac_tu_website\" >8. Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ea3 l\u1eddi m\u1ecdi th\u1eafc m\u1eafc t\u1eeb website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#9_Canh_giac_duoc_pharmacovigilance\" >9. C\u1ea3nh gi\u00e1c d\u01b0\u1ee3c (pharmacovigilance)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Doi_tuong_muc_tieu_cua_website_trong_linh_vuc_cham_soc_suc_khoe_la_ai\"><\/span><span style=\"color: #017ab7;\">1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 ai?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m ch\u00ednh: nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 b\u1ec7nh nh\u00e2n. B\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn d\u1ecbch n\u00e0y c\u0169ng mong mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn c\u1ea3 hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Tuy nhi\u00ean, website trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 c\u1ea3 hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y tr\u00ean c\u00f9ng m\u1ed9t trang web.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 n\u1ed9i dung ki\u1ebfn th\u1ee9c cung c\u1ea5p cho hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y qu\u00e1 kh\u00e1c bi\u1ec7t, m\u00e0 t\u1eeb ng\u00f4n ng\u1eef \u0111\u1ebfn c\u00e1ch tr\u00ecnh b\u00e0y c\u0169ng n\u00ean \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. Tips: B\u1ec7nh nh\u00e2n kh\u00f3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ebfu b\u00e0i vi\u1ebft ch\u1ee9a \u0111\u1ea7y thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n, hay d\u1ec5 c\u1ea3m th\u1ea5y s\u1ee3 h\u00e3i tr\u01b0\u1edbc nh\u1eefng h\u00ecnh \u1ea3nh tri\u1ec7u ch\u1ee9ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: V\u1edbi \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng m\u1ed9t t\u1eeb \u0111i\u1ec3n y khoa \u0111\u00e1ng tin c\u1eady, h\u00e3ng d\u01b0\u1ee3c Merck \u0111\u00e3 cho ra m\u1eaft website MSD Manual v\u1edbi hai phi\u00ean b\u1ea3n d\u00e0nh ri\u00eang cho <\/span><a href=\"https:\/\/www.msdmanuals.com\/professional\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">chuy\u00ean gia<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0 <\/span><a href=\"https:\/\/www.msdmanuals.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_2702\" aria-describedby=\"caption-attachment-2702\" style=\"width: 1889px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2702\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/5-1.png\" alt=\"Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho chuy\u00ean gia\" width=\"1889\" height=\"904\" \/><figcaption id=\"caption-attachment-2702\" class=\"wp-caption-text\">Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho chuy\u00ean gia<\/figcaption><\/figure>\n<figure id=\"attachment_2703\" aria-describedby=\"caption-attachment-2703\" style=\"width: 1898px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2703\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/6.png\" alt=\"Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"1898\" height=\"910\" \/><figcaption id=\"caption-attachment-2703\" class=\"wp-caption-text\">Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Muc_tieu_cua_website_trong_linh_vuc_cham_soc_suc_khoe_la_gi\"><\/span><span style=\"color: #017ab7;\">2. M\u1ee5c ti\u00eau c\u1ee7a website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng khi x\u00e2y d\u1ef1ng website. <\/span><a href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/\"><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a website trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe<\/span><\/a><span style=\"font-weight: 400;\"> bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce website (trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding website (trang th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content website (trang tin y t\u1ebf)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Website \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong marketing d\u01b0\u1ee3c v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c nhau. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau website gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng n\u1ed9i dung truy\u1ec1n t\u1ea3i v\u00e0 h\u01b0\u1edbng \u0111i cho ho\u1ea1t \u0111\u1ed9ng marketing trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ai_la_nguoi_thuc_hien_noi_dung_cho_website\"><\/span><span style=\"color: #017ab7;\">3. Ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n n\u1ed9i dung cho website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 n\u00eau ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a ng\u00e0nh, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n n\u1ed9i dung cho website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf y\u00eau c\u1ea7u ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n n\u1ed9i dung ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 ch\u00ednh th\u1ed1ng c\u1ee7a n\u1ed9i dung. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c website trong ng\u00e0nh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi \u0111\u1ed9i ng\u0169 chuy\u00ean gia nh\u01b0 d\u01b0\u1ee3c s\u0129, b\u00e1c s\u0129,&#8230; v\u00e0 \u0111\u01b0\u1ee3c tham kh\u1ea3o b\u1edfi nh\u1eefng t\u00e0i li\u1ec7u y h\u1ecdc ch\u00ednh th\u1ed1ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, t\u01b0\u1edfng ch\u1eebng vi\u1ec7c th\u1ef1c hi\u1ec7n n\u1ed9i dung cho b\u1ec7nh nh\u00e2n s\u1ebd \u0111\u01a1n gi\u1ea3n h\u01a1n, ngh\u1ec7 thu\u1eadt truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n l\u1ea1i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn. \u0110\u00f4i khi, vi\u1ec7c gi\u00fap b\u1ec7nh nh\u00e2n hi\u1ec3u ra v\u1ea5n \u0111\u1ec1 kh\u00f4ng d\u1ec5 d\u00e0ng, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n n\u1ed9i dung c\u1ea7n n\u1eafm r\u00f5 insight, chau chu\u1ed1t trong t\u1eebng c\u00e2u ch\u1eef \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Khi_nao_can_phai_xoa_website\"><\/span><span style=\"color: #017ab7;\">4. Khi n\u00e0o c\u1ea7n ph\u1ea3i x\u00f3a website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u \u00edt ai ngh\u0129 \u0111\u1ebfn trong giai \u0111o\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch. V\u00ec sao c\u1ea7n ph\u1ea3i x\u00f3a website?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u h\u00e3ng d\u01b0\u1ee3c x\u00e2y d\u1ef1ng website, t\u1eadp trung th\u1eddi gian ph\u00e1t tri\u1ec3n website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. \u0110\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch marketing, website d\u01b0\u1eddng nh\u01b0 b\u1ecb b\u1ecf qu\u00ean, kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec update n\u00e0o trong th\u1eddi gian d\u00e0i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y \u0111\u1ebfn t\u1eeb hai \u0111i\u1ec3m: (1) ng\u01b0\u1eddi x\u00e2y d\u1ef1ng website \u0111\u00e3 kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1eeb \u0111\u1ea7u m\u1ee5c ti\u00eau c\u1ee7a website l\u00e0 g\u00ec (b\u01b0\u1edbc 2), (2) marketer kh\u00f4ng nh\u1eadn r\u00f5 s\u1ef1 nguy hi\u1ec3m \u0111\u1ebfn t\u1eeb s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a trang web n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 ch\u00fang ta \u0111i\u1ec1u bi\u1ebft, c\u00e1c nghi\u00ean c\u1ee9u khoa h\u1ecdc \u0111\u01b0\u1ee3c update m\u1ed7i ng\u00e0y v\u00e0 c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c \u0111\u1ec3 trang web t\u1ed3n t\u1ea1i nhi\u1ec1u n\u0103m v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ch\u1ec9nh s\u1eeda th\u00f4ng tin c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn nh\u1eefng r\u1ee7i ro kh\u00f4ng mong mu\u1ed1n \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p. V\u1edbi marketing d\u01b0\u1ee3c ph\u1ea9m, s\u1ef1 tu\u00e2n th\u1ee7 (compliance) l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing, n\u00ean \u0111\u1eebng b\u1ecf qu\u00ean website c\u1ee7a b\u1ea1n. N\u1ebfu kh\u00f4ng c\u1ea7n thi\u1ebft n\u1eefa, h\u00e3y x\u00f3a n\u00f3 \u0111i!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Nhung_bo_phan_nao_trong_hang_duoc_se_tham_gia_vao_du_an_nay\"><\/span><span style=\"color: #017ab7;\">5. Nh\u1eefng b\u1ed9 ph\u1ea7n n\u00e0o trong h\u00e3ng d\u01b0\u1ee3c s\u1ebd tham gia v\u00e0o d\u1ef1 \u00e1n n\u00e0y?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><b>B\u1ed9 ph\u1eadn marketing: <\/b><\/span><span style=\"font-weight: 400;\">tham gia v\u00e0o t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/span> <span style=\"font-weight: 400;\">t\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng, th\u1ef1c thi, v\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 s\u1eed d\u1ee5ng website.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u1ed9 ph\u1eadn medical:<\/b><\/span><span style=\"font-weight: 400;\"> c\u00e1c n\u1ed9i dung cung c\u1ea5p tr\u00ean website ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t b\u1edfi nh\u1eefng chuy\u00ean gia \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin b\u1eb1ng nh\u1eefng b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u1ed9 ph\u1eadn ph\u00e1p l\u00fd:<\/b><\/span><span style=\"font-weight: 400;\"> v\u00ec website trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi nh\u1eefng y\u00eau c\u1ea7u ph\u00e1p l\u00fd nghi\u00eam ng\u1eb7t nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea5p ph\u00e9p, v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin v\u00e0 quy\u1ec1n ri\u00eang t\u01b0,&#8230;<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>B\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh: <\/b><\/span><span style=\"font-weight: 400;\">ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea5t c\u1ea3 chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Update_plan\"><\/span><span style=\"color: #017ab7;\">6. Update plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c update trang web, ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd website c\u1ea7n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 ph\u00e2n c\u00f4ng nh\u00e2n l\u1ef1c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian\u00a0 nh\u1ea5t \u0111\u1ecbnh, c\u1ea7n ph\u1ea3i ki\u1ec3m tra c\u0169ng nh\u01b0 update th\u00f4ng tin cho website.\u00a0<\/span><b><\/b><\/p>\n<figure id=\"attachment_2709\" aria-describedby=\"caption-attachment-2709\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2709\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/strategic-action-plan-1024x737-1.jpeg\" alt=\"L\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng trong t\u01b0\u01a1ng lai\" width=\"1024\" height=\"737\" \/><figcaption id=\"caption-attachment-2709\" class=\"wp-caption-text\">L\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng trong t\u01b0\u01a1ng lai<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"7_Quy_trinh_update_website\"><\/span><span style=\"color: #017ab7;\">7. Quy tr\u00ecnh update website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean nh\u1eefng \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh, ch\u1ec9nh s\u1eeda th\u00f4ng tin c\u1ea7n ph\u1ea3i qua nhi\u1ec1u kh\u00e2u ki\u1ec3m duy\u1ec7t. N\u1ebfu website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi m\u1ed9t \u0111\u01a1n v\u1ecb kh\u00e1c (agency), nh\u1eefng \u0111i\u1ec1u kho\u1ea3n v\u1ec1 update th\u00f4ng tin c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn. Ai l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c quy\u1ec1n thay \u0111\u1ed5i nh\u1eefng th\u00f4ng tin hay t\u1ea1o ra nh\u1eefng th\u00f4ng tin m\u1edbi, c\u00e1c th\u00f4ng tin n\u00e0y c\u1ea7n th\u00f4ng qua h\u00e3ng d\u01b0\u1ee3c kh\u00f4ng?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Ai_se_la_nguoi_chiu_trach_nhiem_tra_loi_moi_thac_mac_tu_website\"><\/span><span style=\"color: #017ab7;\">8. Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ea3 l\u1eddi m\u1ecdi th\u1eafc m\u1eafc t\u1eeb website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website n\u00e0o c\u0169ng s\u1ebd c\u00f3 ph\u1ea7n li\u00ean h\u1ec7 \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc, l\u00fac n\u00e0y h\u00e3ng d\u01b0\u1ee3c c\u1ea7n cung c\u1ea5p s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c \u0111\u1ecba ch\u1ec9 email. V\u1eady ai s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi n\u00e0y?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi s\u1eed d\u1ee5ng m\u1ed9t email c\u00e1 nh\u00e2n (nh\u01b0 email c\u1ee7a project manager) \u0111\u00e3 c\u00f3 th\u1ec3 x\u1eed l\u00fd nhanh nh\u1eefng th\u1eafc m\u1eafc, nh\u01b0ng n\u1ebfu ng\u01b0\u1eddi n\u00e0y kh\u00f4ng c\u00f2n l\u00e0m vi\u1ec7c v\u1edbi doanh nghi\u1ec7p, nh\u1eefng th\u1eafc m\u1eafc c\u00f3 v\u00f4 t\u00ecnh g\u1eedi \u0111\u1ebfn h\u00f2m th\u01b0 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Canh_giac_duoc_pharmacovigilance\"><\/span><span style=\"color: #017ab7;\">9. C\u1ea3nh gi\u00e1c d\u01b0\u1ee3c (pharmacovigilance)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng website v\u1ec1 s\u1ea3n ph\u1ea9m thu\u1ed1c hay e-commerce, quy tr\u00ecnh c\u1ea3nh gi\u00e1c d\u01b0\u1ee3c c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">WHO \u0111\u1ecbnh ngh\u0129a r\u1eb1ng: \u201cc\u1ea3nh gi\u00e1c d\u01b0\u1ee3c l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t hi\u1ec7n, \u0111\u00e1nh gi\u00e1, hi\u1ec3u v\u00e0 ph\u00f2ng tr\u00e1nh t\u00e1c d\u1ee5ng c\u00f3 h\u1ea1i ho\u1eb7c b\u1ea5t k\u1ef3 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o kh\u00e1c li\u00ean quan \u0111\u1ebfn thu\u1ed1c\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu website \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m thu\u1ed1c \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb m\u1ed9t quy tr\u00ecnh th\u00edch h\u1ee3p v\u1edbi nh\u1eefng tr\u01b0\u1eddng h\u1ee3p b\u00e1o c\u00e1o li\u00ean quan \u0111\u1ebfn c\u1ea3nh gi\u00e1c d\u01b0\u1ee3c.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing, m\u00e0 n\u00f3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n website, tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c cho 9 c\u00e2u h\u1ecfi tr\u00ean!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c18715a0182041609471' value='6a3c18715a0182041609471'><input type='hidden' id='bg-show-more-text-6a3c18715a0182041609471' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c18715a0182041609471' value='Show Less'><a id='bg-showmore-action-6a3c18715a0182041609471' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c18715a0182041609471' >\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Digital Marketing in the Pharmaceutical Industry &#8211; Oliver Gryson<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"http:\/\/canhgiacduoc.org.vn\/CanhGiacDuoc\/tongquancgd.aspx\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">http:\/\/canhgiacduoc.org.vn\/CanhGiacDuoc\/tongquancgd.aspx<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a digital marketing, vi\u1ec7c x\u00e2y d\u1ef1ng website trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng. C\u00f9ng HEDIMA ph\u00e2n t\u00edch tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng website, marketer d\u01b0\u1ee3c c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi 9 c\u00e2u h\u1ecfi g\u00ec nh\u00e9! 1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a website trong [&#8230;]\n","protected":false},"author":13,"featured_media":2710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[41,71,118],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-digital-marketing","tag-marketing-duoc-pham","tag-website-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2708"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2710"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}