{"id":2695,"date":"2021-09-17T11:17:41","date_gmt":"2021-09-17T04:17:41","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2695"},"modified":"2021-09-17T11:17:41","modified_gmt":"2021-09-17T04:17:41","slug":"website-marketing-trong-nganh-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/","title":{"rendered":"Website marketing trong ng\u00e0nh d\u01b0\u1ee3c c\u00f3 th\u1eadt s\u1ef1 quan tr\u1ecdng?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m trong xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1eadm h\u01a1n so v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng lai, digital marketing n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m ngay t\u1eeb b\u00e2y gi\u1edd. H\u00e3y c\u00f9ng HEDIMA t\u00ecm hi\u1ec3u v\u1ec1 vai tr\u00f2 c\u1ee7a website marketing trong ng\u00e0nh d\u01b0\u1ee3c!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/#1_Ban_hieu_gi_ve_website_marketing_trong_nganh_duoc\" >1. B\u1ea1n hi\u1ec3u g\u00ec v\u1ec1 website marketing trong ng\u00e0nh d\u01b0\u1ee3c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/#2_Website_marketing_trong_nganh_duoc_la_gi\" >2. Website marketing trong ng\u00e0nh d\u01b0\u1ee3c l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/#21_E-commerce_website\" >2.1 E-commerce website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/#22_Branding_website\" >2.2 Branding website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/#23_Content_website\" >2.3. Content website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-nganh-duoc\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Ban_hieu_gi_ve_website_marketing_trong_nganh_duoc\"><\/span><span style=\"color: #017ab7;\">1. B\u1ea1n hi\u1ec3u g\u00ec v\u1ec1 website marketing trong ng\u00e0nh d\u01b0\u1ee3c?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Th\u00f4ng qua xu h\u01b0\u1edbng to\u00e0n c\u1ea7u, marketer th\u01b0\u1eddng c\u00f3 c\u00e1i nh\u00ecn kh\u00e1i qu\u00e1t v\u1ec1 website marketing nh\u01b0 m\u1ed9t landing page cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi ph\u00e1t \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch d\u00e0nh cho b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o, c\u00e1c h\u00e3ng d\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t trang web \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 landing page \u0111\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch \u0111\u00f3. Website c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec3m ch\u1ea1m gi\u00fap c\u00e1c h\u00e3ng ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> Sau khi ra m\u1eaft chi\u1ebfn d\u1ecbch \u201cGen J\u201d d\u00e0nh cho s\u1ea3n ph\u1ea9m Jynarque chuy\u00ean \u0111i\u1ec1u tr\u1ecb b\u1ec7nh th\u1eadn \u0111a nang t\u1ef1 ph\u00e1t v\u1edbi mong mu\u1ed1n t\u1ea1o n\u00ean m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi Gen J kh\u00f4ng c\u00f2n c\u0103n b\u1ec7nh nguy hi\u1ec3m n\u00e0y! Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem click v\u00e0o <a href=\"https:\/\/www.jynarque.com\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a> nh\u1eb1m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 b\u1ec7nh l\u00fd c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m thu\u1ed1c n\u00e0y.\u00a0<\/span><\/p>\n<figure id=\"attachment_2697\" aria-describedby=\"caption-attachment-2697\" style=\"width: 1894px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2697\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/1.png\" alt=\"Website chi\u1ebfn d\u1ecbch Jynarque\" width=\"1894\" height=\"828\" \/><figcaption id=\"caption-attachment-2697\" class=\"wp-caption-text\">Website chi\u1ebfn d\u1ecbch &#8220;Gen J&#8221; <span style=\"font-weight: 400;\">d\u00e0nh cho s\u1ea3n ph\u1ea9m Jynarque<\/span><\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Tuy nhi\u00ean, website marketing trong ng\u00e0nh d\u01b0\u1ee3c c\u00f2n c\u00f3 th\u1ec3 tri\u1ec3n khai nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb h\u01a1n.<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Website_marketing_trong_nganh_duoc_la_gi\"><\/span><span style=\"color: #017ab7;\">2. Website marketing trong ng\u00e0nh d\u01b0\u1ee3c l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/\">Website marketing<\/a> trong ng\u00e0nh d\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh 3 m\u1ee5c \u0111\u00edch ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce website (trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding website (trang qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content website (trang tin t\u1ee9c)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"21_E-commerce_website\"><\/span><span style=\"color: #017ab7;\">2.1 E-commerce website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f4ng d\u1ee5ng n\u00e0y c\u1ee7a website ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c nhi\u1ec1u t\u1eeb c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m m\u00e0 th\u01b0\u1eddng th\u00f4ng qua m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 thu\u1ed1c kh\u00e1c. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c trang n\u00e0y l\u00e0 b\u00e1n h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng trang web v\u00e0 ph\u00e1t tri\u1ec3n trang web kh\u00f4ng qu\u00e1 n\u1eb7ng v\u1ec1 n\u1ed9i dung c\u00e1c b\u00e0i vi\u1ebft. \u0110i\u1ec1u quan tr\u1ecdng \u1edf lo\u1ea1i h\u00ecnh n\u00e0y l\u00e0 \u0111\u1ed9 tin c\u1eady th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9 \u0111a d\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ed9 ti\u1ec7n d\u1ee5ng khi mua h\u00e0ng online, hay s\u1ef1 c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy h\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng c\u00f2n qu\u00e1 m\u1edbi m\u1ebb t\u1ea1i c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, nh\u01b0ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u01b0a ch\u01b0a ph\u1ea3i l\u00e0 h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean ch\u1ecdn l\u1ef1a. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, xu h\u01b0\u1edbng mua h\u00e0ng online n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.chemistwarehouse.com.au\/\" target=\"_blank\" rel=\"noopener\"> Website Chemist Warehouse<\/a> r\u1ea5t \u0111\u01b0\u1ee3c \u01b0u chu\u1ed9ng t\u1ea1i \u00dac v\u1edbi s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c m\u1eb7t h\u00e0ng c\u00f9ng v\u1edbi tagline \u201cAustralia cheapest chemist\u201d.\u00a0<\/span><\/p>\n<figure id=\"attachment_2698\" aria-describedby=\"caption-attachment-2698\" style=\"width: 1892px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2698\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/2.png\" alt=\"Website Chemist Warehouse\" width=\"1892\" height=\"902\" \/><figcaption id=\"caption-attachment-2698\" class=\"wp-caption-text\">Website Chemist Warehouse<\/figcaption><\/figure>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> v\u1edbi ch\u00ednh s\u00e1ch gi\u00e3n c\u00e1ch \u201cai \u1edf \u0111\u00e2u \u1edf \u0111\u00f3\u201d nghi\u00eam ng\u1eb7t c\u1ee7a Vi\u1ec7t Nam, vi\u1ec7c mua thu\u1ed1c tr\u1edf n\u00ean kh\u00e1 kh\u00f3 kh\u0103n, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb cho c\u00e1c n\u1ec1n t\u1ea3ng online nh\u01b0 <a href=\"https:\/\/old.pharmacity.vn\/\" target=\"_blank\" rel=\"noopener\">chu\u1ed7i nh\u00e0 thu\u1ed1c Pharmacity<\/a>.<\/span><\/p>\n<figure id=\"attachment_2699\" aria-describedby=\"caption-attachment-2699\" style=\"width: 1895px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2699\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/3.png\" alt=\"Website nh\u00e0 thu\u1ed1c Pharmacity\" width=\"1895\" height=\"857\" \/><figcaption id=\"caption-attachment-2699\" class=\"wp-caption-text\">Website nh\u00e0 thu\u1ed1c Pharmacity<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Trong chi\u1ebfn l\u01b0\u1ee3c website marketing, s\u1ebd kh\u00e1 kh\u00f3 kh\u0103n khi c\u00e1c h\u00e3ng d\u01b0\u1ee3c t\u1ef1 t\u1ea1o n\u00ean m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho ch\u00ednh m\u00ecnh (thi\u1ebfu s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1ea3n ph\u1ea9m), vi\u1ec7c b\u1eaft tay v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i c\u00f3 s\u1eb5n n\u1ec1n t\u1ea3ng digital gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c th\u00edch nghi nhanh ch\u00f3ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Branding_website\"><\/span><span style=\"color: #017ab7;\">2.2 Branding website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketer \u0111\u00e3 quen v\u1edbi t\u00ednh n\u0103ng n\u00e0y c\u1ee7a website marketing trong ng\u00e0nh d\u01b0\u1ee3c, nh\u01b0 c\u00e1ch ch\u00fang ta v\u1eabn \u0111ang t\u1ea1o landing page cho m\u1ed7i chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, s\u1ef1 \u0111\u1ea7u t\u01b0 cho website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, hay cho nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng branding marketing d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam l\u00e0 \u01b0u ti\u00ean t\u1ea1o nh\u1eefng n\u1ec1n t\u1ea3ng cung c\u1ea5p th\u00f4ng tin cho nh\u00e2n vi\u00ean y t\u1ebf. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 th\u00f4ng tin, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn. V\u00ec v\u1eady, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf, c\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ebfn website c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m t\u1ea1o l\u00f2ng tin cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.pfizer.com\/\" target=\"_blank\" rel=\"noopener\"> Website c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m h\u00e0ng \u0111\u1ea7u Pfizer<\/a> \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung t\u1ea1o c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng cho ng\u01b0\u1eddi xem.<\/span><\/p>\n<figure id=\"attachment_2700\" aria-describedby=\"caption-attachment-2700\" style=\"width: 1891px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2700\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/4.png\" alt=\"Website branding Pfizer\" width=\"1891\" height=\"906\" \/><figcaption id=\"caption-attachment-2700\" class=\"wp-caption-text\">Website Branding Pfizer<\/figcaption><\/figure>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> D\u01b0\u1ee3c Ph\u1ea9m H\u1eadu Giang \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, <a href=\"http:\/\/www.dhgpharma.com.vn\/vi\/\" target=\"_blank\" rel=\"noopener\">website<\/a> c\u1ee7a h\u00e3ng d\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u so v\u1edbi m\u1eb7t b\u1eb1ng chung, tuy nhi\u00ean c\u00f2n kh\u00e1 th\u00f4 s\u01a1 v\u00e0 kh\u00f4ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh cho ng\u01b0\u1eddi xem.<\/span><\/p>\n<figure id=\"attachment_2701\" aria-describedby=\"caption-attachment-2701\" style=\"width: 1890px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2701\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/5.png\" alt=\"Website C\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang\" width=\"1890\" height=\"904\" \/><figcaption id=\"caption-attachment-2701\" class=\"wp-caption-text\">Website C\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"23_Content_website\"><\/span><span style=\"color: #017ab7;\">2.3. Content website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nhu c\u1ea7u t\u1ef1 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 b\u1ec7nh l\u00fd v\u00e0 ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u tr\u1ecb c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh ng\u00e0y c\u00e0ng cao. Song song v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c trang y t\u1ebf d\u00e0nh ri\u00eang cho nh\u00e2n vi\u00ean y t\u1ebf, c\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00ean c\u00e2n nh\u1eafc x\u00e2y d\u1ef1ng nh\u1eefng website marketing d\u00e0nh ri\u00eang cho c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Trang tin y t\u1ebf gi\u00fap c\u1ed9ng \u0111\u1ed3ng t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c b\u1ec7nh l\u00fd, t\u0103ng t\u1ec9 l\u1ec7 t\u1ea7m so\u00e1t b\u1ec7nh v\u00e0 ti\u1ebfp nh\u1eadn \u0111i\u1ec1u tr\u1ecb s\u1edbm.<\/span><\/i><\/span><\/p>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> H\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Merck x\u00e2y d\u1ef1ng t\u1eeb \u0111i\u1ec3n y khoa cung c\u1ea5p c\u00e1c th\u00f4ng tin b\u1ec7nh l\u00fd ch\u00ednh th\u1ed1ng d\u00e0nh cho nh\u00e2n vi\u00ean y t\u1ebf (<a href=\"https:\/\/www.msdmanuals.com\/professional\" target=\"_blank\" rel=\"noopener\">phi\u00ean b\u1ea3n d\u00e0nh cho chuy\u00ean gia<\/a>) v\u00e0 c\u1ed9ng \u0111\u1ed3ng (<a href=\"https:\/\/www.msdmanuals.com\/home\" target=\"_blank\" rel=\"noopener\">phi\u00ean b\u1ea3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a>).<\/span><\/p>\n<figure id=\"attachment_2702\" aria-describedby=\"caption-attachment-2702\" style=\"width: 1889px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2702\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/5-1.png\" alt=\"Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho chuy\u00ean gia\" width=\"1889\" height=\"904\" \/><figcaption id=\"caption-attachment-2702\" class=\"wp-caption-text\">Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho chuy\u00ean gia<\/figcaption><\/figure>\n<figure id=\"attachment_2703\" aria-describedby=\"caption-attachment-2703\" style=\"width: 1898px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2703\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/6.png\" alt=\"Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"1898\" height=\"910\" \/><figcaption id=\"caption-attachment-2703\" class=\"wp-caption-text\">Website MSD Manual phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i nh\u1eefng trang tin y t\u1ebf uy t\u00edn, c\u00e1c h\u00e3ng d\u01b0\u1ee3c c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch d\u00e0nh cho c\u1ed9ng \u0111\u1ed3ng (c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t) \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/matkhoe.com\/\" target=\"_blank\" rel=\"noopener\"> Website M\u1eaft Kh\u1ecfe<\/a> cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1c b\u1ec7nh l\u00fd c\u0169ng nh\u01b0 nh\u1eefng nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t trong nh\u00e3n khoa!<\/span><\/p>\n<figure id=\"attachment_2704\" aria-describedby=\"caption-attachment-2704\" style=\"width: 1885px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2704\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/7.png\" alt=\"Website M\u1eaft Kh\u1ecfe: trang tin y t\u1ebf chuy\u00ean cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1eaft.\" width=\"1885\" height=\"909\" \/><figcaption id=\"caption-attachment-2704\" class=\"wp-caption-text\">Website M\u1eaft Kh\u1ecfe: trang tin y t\u1ebf chuy\u00ean cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1eaft.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng t\u00ednh n\u0103ng tr\u00ean, website marketing trong ng\u00e0nh d\u01b0\u1ee3c \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng. Marketer d\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00f3 lo\u1ea1i website \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng n\u1ec1n t\u1ea3ng c\u1ea7n thi\u1ebft trong t\u01b0\u01a1ng lai!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c2a0f678d93010304036' value='6a3c2a0f678d93010304036'><input type='hidden' id='bg-show-more-text-6a3c2a0f678d93010304036' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c2a0f678d93010304036' value='Show Less'><a id='bg-showmore-action-6a3c2a0f678d93010304036' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c2a0f678d93010304036' >\n<ol>\n<li><span style=\"font-weight: 400\">Digital Marketing in the Pharmaceutical Industry &#8211; Oliver Gryson<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y c\u00f9ng HEDIMA t\u00ecm hi\u1ec3u v\u1ec1 vai tr\u00f2 c\u1ee7a website marketing trong ng\u00e0nh d\u01b0\u1ee3c! \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng lai, digital marketing n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m ngay t\u1eeb b\u00e2y gi\u1edd.<\/p>\n","protected":false},"author":13,"featured_media":2714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[41,71,118],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-digital-marketing","tag-marketing-duoc-pham","tag-website-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}