{"id":2688,"date":"2021-09-17T12:05:35","date_gmt":"2021-09-17T05:05:35","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2688"},"modified":"2021-09-17T12:05:35","modified_gmt":"2021-09-17T05:05:35","slug":"website-marketing-trong-9-buoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/","title":{"rendered":"Ho\u00e0n t\u1ea5t website marketing trong 9 b\u01b0\u1edbc"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Khi nh\u1eafc \u0111\u1ebfn digital marketing, c\u00e1c marketer th\u01b0\u1eddng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean b\u1ec1 m\u1eb7t t\u1ea3ng b\u0103ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a SEO hay c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3.\u00a0 Nh\u01b0ng website marketing bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c, kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed9t website \u0111\u00fang chu\u1ea9n r\u1ed3i t\u00edch c\u1ef1c chia s\u1ebb l\u00ean social media m\u00e0 n\u00f3 l\u00e0 m\u1ed9t quy tr\u00ecnh c\u1ea7n th\u1ef1c hi\u1ec7n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#1_Website_marketing_la_gi\" >1. Website marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#2_9_buoc_toi_uu_hoa_chien_luoc_website_marketing\" >2. 9 b\u01b0\u1edbc t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c website marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_1_Lua_chon_thiet_ke_website_thich_hop\" >B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf website th\u00edch h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_2_Toi_uu_hoa_SEO_website_marketing\" >B\u01b0\u1edbc 2: T\u1ed1i \u01b0u h\u00f3a SEO website marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_3_Chuan_bi_tot_cho_cac_hoat_dong_tren_social_media\" >B\u01b0\u1edbc 3: Chu\u1ea9n b\u1ecb t\u1ed1t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_4_Thiet_lap_ke_hoach_noi_dung\" >B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_5_Gioi_thieu_website_thong_qua_social_media\" >B\u01b0\u1edbc 5: Gi\u1edbi thi\u1ec7u website th\u00f4ng qua social media\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_6_Su_dung_quang_cao_tren_cac_nen_tang\" >B\u01b0\u1edbc 6: S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_7_Email_marketing\" >B\u01b0\u1edbc 7: Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_8_Remarketing\" >B\u01b0\u1edbc 8: Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Buoc_9_Duy_tri_va_phat_trien_website\" >B\u01b0\u1edbc 9: Duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/website-marketing-trong-9-buoc\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Website_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Website marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a xu h\u01b0\u1edbng digital marketing, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng online \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t quan t\u00e2m v\u00e0 khai th\u00e1c. Website l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng h\u1eefu \u00edch, \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u1edbi nhi\u1ec1u l\u1ee9a tu\u1ed5i trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm th\u00f4ng tin nh\u01b0 Google, Bing, Baidu,&#8230;\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Website marketing l\u00e0 chi\u1ebfn thu\u1eadt marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u00e0nh ri\u00eang cho t\u1eebng website v\u1edbi m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u1ec1 ra.<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_9_buoc_toi_uu_hoa_chien_luoc_website_marketing\"><\/span><span style=\"color: #017ab7;\">2. 9 b\u01b0\u1edbc t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c website marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p mong mu\u1ed1n v\u1edbi website nh\u01b0 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, hay cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c 9 b\u01b0\u1edbc t\u1ed1i \u01b0u h\u00f3a website marketing n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng sau khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1edbi s\u01a1 b\u1ed9 n\u1ed9i dung c\u1ee7a website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Lua_chon_thiet_ke_website_thich_hop\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf website th\u00edch h\u1ee3p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng, vi\u1ec7c l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf, giao di\u1ec7n l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u00e1 quan tr\u1ecdng trong website marketing. B\u1ea1n n\u00ean \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn 4 y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>C\u1ea5u tr\u00fac website<\/b><\/span><span style=\"font-weight: 400;\"> c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng, c\u00e1ch s\u1eafp x\u1ebfp th\u00f4ng tin ph\u1ea3i d\u1ec5 hi\u1ec3u \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00e0 m\u00ecnh mong mu\u1ed1n. Tips: c\u1ea7n nhi\u1ec1u nh\u1ea5t 3 click \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eeb trang ch\u1ee7 \u0111\u1ebfn b\u1ea5t k\u00ec trang con n\u00e0o.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>T\u00ednh n\u0103ng c\u1ee7a website <\/b><\/span><span style=\"font-weight: 400;\">ph\u1ea3i ti\u1ec7n \u00edch cho ng\u01b0\u1eddi d\u00f9ng, th\u1ef1c hi\u1ec7n \u0111\u00fang chu\u1ea9n SEO \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf website s\u1ebd kh\u00f4ng l\u00e0m r\u1ed1i m\u1eaft ng\u01b0\u1eddi xem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Th\u00f4ng tin ch\u00ednh x\u00e1c <\/b><\/span><span style=\"font-weight: 400;\">v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 d\u1ec5 th\u1ea5y. Th\u1ee9 t\u1ef1 s\u1eafp x\u1ebfp, m\u00e0u s\u1eafc hay size ch\u1eef d\u1ef1a tr\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed7i th\u00f4ng tin.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"color: #017ab7;\"><b>Nhanh ch\u00f3ng v\u00e0 th\u00e2n thi\u1ec7n<\/b><\/span><span style=\"font-weight: 400;\"> v\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00e1c thi\u1ebft k\u1ebf ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi giao di\u1ec7n c\u1ee7a nhi\u1ec1u thi\u1ebft b\u1ecb nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh hay m\u00e1y t\u00ednh b\u1ea3ng. \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i trang web c\u1ee7a b\u1ea1n, tr\u1ea3i nghi\u1ec7m l\u1ea7n \u0111\u1ea7u ph\u1ea3i \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng t\u1ed1t nh\u01b0 trang load nhanh kh\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Toi_uu_hoa_SEO_website_marketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 2: T\u1ed1i \u01b0u h\u00f3a SEO website marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch SEO c\u1ee5 th\u1ec3, ng\u01b0\u1eddi d\u00f9ng kh\u00f3 th\u1ec3 t\u00ecm th\u1ea5y website c\u1ee7a b\u1ea1n. SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a search engine optimization gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng website \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y g\u1ed3m c\u00e1c b\u01b0\u1edbc ch\u00ednh sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Technical SEO<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c t\u00e0i li\u1ec7u google cung c\u1ea5p c\u0169ng nh\u01b0 Google Search Console \u0111\u1ec3\u00a0 t\u1ed1i \u01b0u c\u00e1c l\u1ed7i k\u1ef9 thu\u1eadt c\u1ee7a website nh\u01b0 v\u1eadn t\u1ed1c load trang, c\u00e1c th\u1ebb title,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>SEO content<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung gi\u00fap nh\u1eb1m cung c\u1ea5p th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi xem th\u1eadt s\u1ef1 mu\u1ed1n t\u00ecm hi\u1ec3u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Onpage SEO<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean website c\u1ee7a b\u1ea1n nh\u1eb1m gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ec5 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi xem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Offpage SEO<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; gi\u00fap website t\u0103ng \u0111i\u1ec3m tin c\u1eady \u0111\u1ebfn t\u1eeb c\u00e1c website c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2691\" aria-describedby=\"caption-attachment-2691\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2691\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/701fbc2cbc93495675630084b106f87a-1024x682-1.jpeg\" alt=\"Ph\u00e2n t\u00edch v\u00e0 th\u1ef1c hi\u1ec7n ti\u00eau chu\u1ea9n SEO d\u1ef1a tr\u00ean insights c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\" width=\"1024\" height=\"682\" \/><figcaption id=\"caption-attachment-2691\" class=\"wp-caption-text\">Ph\u00e2n t\u00edch v\u00e0 th\u1ef1c hi\u1ec7n ti\u00eau chu\u1ea9n SEO d\u1ef1a tr\u00ean insights c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Chuan_bi_tot_cho_cac_hoat_dong_tren_social_media\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: Chu\u1ea9n b\u1ecb t\u1ed1t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng l\u1ea7m t\u01b0\u1edfng l\u00e0 giai \u0111o\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean k\u00eanh social media. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb cho website c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 t\u00ednh n\u0103ng \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi k\u00eanh social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 ch\u00fa \u00fd \u1edf nh\u1eefng \u0111i\u1ec3m sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh (h\u00ecnh, video, infographic,&#8230;) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00eam t\u00ednh n\u0103ng \u201cchia s\u1ebb\u201d tr\u00ean website d\u01b0\u1edbi nh\u1eefng icon c\u1ee7a c\u00e1c social media ph\u1ed5 bi\u1ebfn nh\u01b0 <a href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/\">Facebook<\/a> hay <a href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/\">LinkedIn<\/a> khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem share l\u00ean trang c\u00e1 nh\u00e2n. Tips: l\u01b0u \u00fd chu\u1ea9n k\u00edch th\u01b0\u1edbc\u00a0 h\u00ecnh \u1ea3nh hi\u1ec3n th\u1ecb tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng l\u00e0 kh\u00e1c nhau, v\u00ed d\u1ee5: h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n b\u00e0i vi\u1ebft website tr\u00ean Facebook l\u00e0 1200 x 630, hay LinkedIn l\u00e0 1200 x 627.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Thiet_lap_ke_hoach_noi_dung\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung l\u00e0 linh h\u1ed3n c\u1ee7a website, vi\u1ec7c l\u00ean chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ch\u00ednh x\u00e1c s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a trang web. C\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee5 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u SEO keyword (t\u1eeb kh\u00f3a) ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung website c\u0169ng nh\u01b0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u00e1c b\u00e0i vi\u1ebft tr\u00ean top c\u1ee7a Google \u0111\u1ec3 t\u00ecm ra h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eeb \u0111\u1ed9 d\u00e0i c\u1ee7a b\u00e0i vi\u1ebft, nh\u1eefng n\u1ed9i dung c\u1ea7n thi\u1ebft hay c\u00e1ch tr\u00ecnh b\u00e0y b\u00e0i blog \u0111\u00f3.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">M\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung t\u1eeb 3-6 th\u00e1ng \u0111\u1ea7u ti\u00ean s\u1ebd l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng l\u00e2u d\u00e0i v\u1ec1 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a website.\u00a0<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_5_Gioi_thieu_website_thong_qua_social_media\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 5: Gi\u1edbi thi\u1ec7u website th\u00f4ng qua social media\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi n\u1ed9i dung c\u1ee7a website \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, \u0111\u1ec3 t\u0103ng traffic, k\u00eanh social media d\u00e0nh ri\u00eang cho trang web n\u00ean \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tips: L\u01b0u \u00fd ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c k\u00eanh chia s\u1ebb c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u00edt nhi\u1ec1u so v\u1edbi website, n\u00ean c\u00e1ch tr\u00ecnh b\u00e0y tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng ph\u1ea3i \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ec3 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_6_Su_dung_quang_cao_tren_cac_nen_tang\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 6: S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ho\u00e0n thi\u1ec7n nh\u1eefng b\u01b0\u1edbc tr\u00ean \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng organic traffic (truy c\u1eadp t\u1ef1 nhi\u00ean), \u0111\u1ec3 \u0111\u1ea9y nhanh ti\u1ebfn tr\u00ecnh hay t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong website marketing. Hai c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 Google Ads, v\u00e0 Facebook Ads.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_7_Email_marketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 7: Email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng k\u00eanh sales hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay l\u00e0 email.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a website marketing l\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u00eanh <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a> hi\u1ec7u qu\u1ea3. Sau khi c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c email marketing c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 tinh t\u1ebf, tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u hay b\u1ecb cho v\u00f4 m\u1ee5c spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a trang web l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 h\u1eefu \u00edch (ngu\u1ed3n tham kh\u1ea3o mi\u1ec5n ph\u00ed, c\u00e1c nghi\u00ean c\u1ee9u hay b\u00e1o c\u00e1o m\u1edbi) \u0111\u1ec3 t\u1ea1o thi\u1ec7n c\u1ea3m v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_8_Remarketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 8: Remarketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn quy lu\u1eadt s\u1ed1 7 (rule of 7): m\u1ed7i v\u1ecb kh\u00e1ch c\u1ea7n nghe ho\u1eb7c nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n 7 l\u1ea7n tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng!<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quy lu\u1eadt n\u00e0y v\u1eabn \u0111\u00fang v\u1edbi digital marketing, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao multi-channel marketing \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ed1 l\u1ea7n kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y b\u1ea1n s\u1ebd gi\u00fap h\u1ecd d\u1ec5 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u khi c\u1ea7n, \u0111\u1ed3ng th\u1eddi vi\u1ec7c kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y b\u1ea1n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng gi\u00fap c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng h\u1ecd.<\/span><\/p>\n<figure id=\"attachment_2690\" aria-describedby=\"caption-attachment-2690\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2690 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/Role-of-website-in-Digital-marketing-for-every-business.jpg\" alt=\"L\u00ean chi\u1ebfn l\u01b0\u1ee3c multi-channels ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng\" width=\"900\" height=\"500\" \/><figcaption id=\"caption-attachment-2690\" class=\"wp-caption-text\">L\u00ean chi\u1ebfn l\u01b0\u1ee3c multi-channels ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_9_Duy_tri_va_phat_trien_website\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 9: Duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c gi\u1eef ch\u00e2n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng! Website marketing c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n trong d\u00e0i h\u1ea1n. D\u1ef1a tr\u00ean nh\u1eefng b\u00e1o c\u00e1o ph\u00e2n t\u00edch v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a website t\u1eeb Google Analytics hay Google Search Console b\u1ea1n h\u00e3y \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i th\u00edch h\u1ee3p gi\u00fap website ho\u00e0n thi\u1ec7n h\u01a1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c h\u1eefu \u00edch nh\u1ea5t v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ed1 h\u00f3a hi\u1ec7n nay. \u00c1p d\u1ee5ng 9 b\u01b0\u1edbc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh v\u00e0 \u0111\u1ea7y \u0111\u1ee7 tr\u01b0\u1edbc khi ra m\u1eaft website c\u1ee7a m\u00ecnh!<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">D\u00e0nh ri\u00eang cho c\u00e1c marketer d\u01b0\u1ee3c, HEDIMA c\u00f3 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 case study v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c l\u00fd thuy\u1ebft marketing v\u00e0o th\u1ef1c chi\u1ebfn! H\u00e3y xem <\/span><\/i><a href=\"https:\/\/hedima.vn\/journey\/website-trong-linh-vuc-cham-soc-suc-khoe\/\"><span style=\"font-weight: 400;\">website marketing<\/span><\/a><i><span style=\"font-weight: 400;\"> quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe!<\/span><\/i><\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c1548963962091235482' value='6a3c1548963962091235482'><input type='hidden' id='bg-show-more-text-6a3c1548963962091235482' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c1548963962091235482' value='Show Less'><a id='bg-showmore-action-6a3c1548963962091235482' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c1548963962091235482' >\n<ol>\n<li><a href=\"https:\/\/www.reliablesoft.net\/website-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.reliablesoft.net\/website-marketing\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.bigfork.co.uk\/news-and-insights\/blog\/setting-measurable-goals-for-your-website\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.bigfork.co.uk\/news-and-insights\/blog\/setting-measurable-goals-for-your-website\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khi nh\u1eafc \u0111\u1ebfn digital marketing, c\u00e1c marketer th\u01b0\u1eddng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean b\u1ec1 m\u1eb7t t\u1ea3ng b\u0103ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a SEO hay c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3.\u00a0 Nh\u01b0ng website marketing bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c, kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed9t website \u0111\u00fang chu\u1ea9n r\u1ed3i [&#8230;]\n","protected":false},"author":13,"featured_media":2692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[41,118],"class_list":["post-2688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-digital-marketing","tag-website-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2688"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2692"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}