{"id":2674,"date":"2021-09-10T16:07:19","date_gmt":"2021-09-10T09:07:19","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2674"},"modified":"2021-09-10T16:07:19","modified_gmt":"2021-09-10T09:07:19","slug":"hedima-buzz-august-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-august-2021\/","title":{"rendered":"HEDIMA Buzz \u2013 What\u2019s new in august 2021?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng v\u00e0 marketing c\u1ee7a 3 vaccine \u0111\u1ebfn t\u1eeb 3 h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m Moderna, Pfizer, Johnson&amp;Johnson l\u00e0 \u0111i\u1ec3m nh\u1ea5n th\u00fa v\u1ecb cho HEDIMA Buzz th\u00e1ng 8.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-august-2021\/#1_Chien_dich_%E2%80%9CMake_it_Your_Vaccine%E2%80%9D_giup_vaccine_Moderna_la_su_lua_chon_cua_dan_dia_phuong\" >1. Chi\u1ebfn d\u1ecbch \u201cMake it Your Vaccine\u201d gi\u00fap vaccine Moderna l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-august-2021\/#2_%E2%80%9CCoffee_talk%E2%80%9D_Su_chia_se_cua_ban_la_niem_hy_vong_cua_nguoi_khac\" >2. \u201cCoffee talk\u201d: S\u1ef1 chia s\u1ebb c\u1ee7a b\u1ea1n, l\u00e0 ni\u1ec1m hy v\u1ecdng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-august-2021\/#3_Cuoc_chien_giua_Dexcom_va_Abbott_trong_thi_truong_thiet_bi_ho_tro_benh_dai_thao_duong\" >3. Cu\u1ed9c chi\u1ebfn gi\u1eefa Dexcom v\u00e0 Abbott trong th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-august-2021\/#4_%E2%80%9CMaskne%E2%80%9D_noi_so_cua_moi_phu_nu\" >4. \u201cMaskne\u201d n\u1ed7i s\u1ee3 c\u1ee7a m\u1ed7i ph\u1ee5 n\u1eef<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Chien_dich_%E2%80%9CMake_it_Your_Vaccine%E2%80%9D_giup_vaccine_Moderna_la_su_lua_chon_cua_dan_dia_phuong\"><\/span><span style=\"color: #017ab7;\">1. Chi\u1ebfn d\u1ecbch \u201cMake it Your Vaccine\u201d gi\u00fap vaccine Moderna l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2675\" aria-describedby=\"caption-attachment-2675\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2675\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/GettyImages-174922729.jpg\" alt=\"Chi\u1ebfn d\u1ecbch \u201cMake it Your Vaccine\u201d gi\u00fap vaccine Moderna l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng\" width=\"448\" height=\"142\" \/><figcaption id=\"caption-attachment-2675\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch \u201cMake it Your Vaccine\u201d gi\u00fap vaccine Moderna l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang \u1edf M\u1ef9 b\u1ea1n s\u1ebd ch\u1ecdn vaccine ti\u00eam ph\u00f2ng Covid-19 c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Moderna hay Pfizer?\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 ngu\u1ed3n cung v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 v\u1edbi nhu c\u1ea7u vaccine tr\u00ean to\u00e0n c\u1ea7u, nh\u01b0ng t\u1ea1i nh\u1eefng qu\u1ed1c gia v\u1edbi l\u01b0\u1ee3ng vaccine \u0111\u1ea7y \u0111\u1ee7 nh\u01b0 Hoa K\u1ef3, c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m nh\u01b0 Moderna. Johnson&amp;Johnson v\u00e0 Pfizer ph\u1ea3i tham gia cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng mang l\u1ea1i s\u1ef1 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn cho th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb slogan \u201cMake it Yours\u201d t\u1eeb h\u00e3ng th\u1eddi trang Louis Vuitton, h\u00e3ng d\u01b0\u1ee3c Moderna ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cMake it Your Vaccine\u201d nh\u1eb1m khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00e2n M\u1ef9 ti\u00eam ph\u00f2ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/\">Landing page<\/a> lu\u00f4n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m., Moderna \u0111\u00e3 th\u1ef1c hi\u1ec7n <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\"> t\u0103ng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 vaccine, c\u0169ng nh\u01b0 \u0111\u1ecba \u0111i\u1ec3m g\u1ea7n nh\u1ea5t \u0111\u1ec3 \u0111\u01b0\u1ee3c ti\u00eam ph\u00f2ng. V\u1edbi thu\u1eadt to\u00e1n hi\u1ec7n t\u1ea1i, c\u00e1c website v\u1ec1 s\u1ee9c kh\u1ecfe lu\u00f4n \u0111\u01b0\u1ee3c Google \u0111\u00e1nh gi\u00e1 nghi\u00eam kh\u1eafc tr\u00ean t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin. Landing page c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c, m\u00e0 c\u00f2n t\u0103ng \u0111\u1ed9 uy t\u00edn khi li\u00ean k\u1ebft th\u00f4ng tin v\u1edbi c\u00e1c trang ch\u00ednh th\u1ed1ng nh\u01b0 trang th\u00f4ng tin v\u1ec1 vaccine c\u1ee7a CDC Hoa K\u1ef3. (<\/span><a href=\"https:\/\/www.cdc.gov\/coronavirus\/2019-ncov\/vaccines\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cdc.gov<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u00e1t \u0111\u1ed9ng nh\u1eefng chi\u1ebfn d\u1ecbch r\u1ea7m r\u1ed9 nh\u01b0ng Pfizer hay Johnson&amp;Johnson, \u00d4ng Michael Mullette ( Commercial operations VP, khu v\u1ef1c North America c\u1ee7a Moderna) cho bi\u1ebft: v\u1edbi chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y, Moderna \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m (testing and learning strategy).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau th\u1eddi gian d\u00e0i quan s\u00e1t v\u00e0 h\u1ecdc h\u1ecfi, h\u00e3ng d\u01b0\u1ee3c nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c b\u1eaft tay v\u1edbi nh\u1eefng \u0111\u1ed9i b\u00f3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u01b0 Seattle Seahawks, hay Boston Red Sox s\u1ebd mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong khu v\u1ef1c.\u00a0<\/span><\/p>\n<figure id=\"attachment_2676\" aria-describedby=\"caption-attachment-2676\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2676\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed.png\" alt=\"H\u00e3ng d\u01b0\u1ee3c Modern b\u1eaft tay v\u1edbi c\u00e1c \u0111\u1ed9i b\u00f3ng \u0111\u1ecba ph\u01b0\u01a1ng trong chi\u1ebfn d\u1ecbch n\u00e0y\" width=\"512\" height=\"404\" \/><figcaption id=\"caption-attachment-2676\" class=\"wp-caption-text\">H\u00e3ng d\u01b0\u1ee3c Moderna b\u1eaft tay v\u1edbi c\u00e1c \u0111\u1ed9i b\u00f3ng \u0111\u1ecba ph\u01b0\u01a1ng trong chi\u1ebfn d\u1ecbch n\u00e0y<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%9CCoffee_talk%E2%80%9D_Su_chia_se_cua_ban_la_niem_hy_vong_cua_nguoi_khac\"><\/span><span style=\"color: #017ab7;\">2. \u201cCoffee talk\u201d: S\u1ef1 chia s\u1ebb c\u1ee7a b\u1ea1n, l\u00e0 ni\u1ec1m hy v\u1ecdng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2677\" aria-describedby=\"caption-attachment-2677\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2677\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/ILY_B0033658_Mike_Nancy_Pete_Holly_DINER_RGB_LR.jpg\" alt=\"\u201cCoffee talk\u201d: S\u1ef1 chia s\u1ebb c\u1ee7a b\u1ea1n, l\u00e0 ni\u1ec1m hy v\u1ecdng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c\" width=\"448\" height=\"239\" \/><figcaption id=\"caption-attachment-2677\" class=\"wp-caption-text\">\u201cCoffee talk\u201d: S\u1ef1 chia s\u1ebb c\u1ee7a b\u1ea1n, l\u00e0 ni\u1ec1m hy v\u1ecdng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c Sun Pharma ra m\u1eaft chi\u1ebfn d\u1ecbch \u201cCoffee talk\u201d, \u00fd t\u01b0\u1edfng m\u1edbi nh\u1ea5t c\u1ee7a chu\u1ed7i chi\u1ebfn d\u1ecbch \u201c Patient Stories\u201d. D\u1ef1a tr\u00ean cu\u1ed9c kh\u1ea3o s\u00e1t 1:1 gi\u1eefa h\u00e3ng d\u01b0\u1ee3c v\u00e0 b\u00e1c s\u0129, c\u0169ng nh\u01b0 b\u1ec7nh nh\u00e2n, ngo\u00e0i vi\u1ec7c ki\u1ebfm t\u00ecm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb hi\u1ec7u qu\u1ea3, Sun Pharma nh\u1eadn th\u1ea5y vi\u1ec7c b\u1ec7nh nh\u00e2n chia s\u1ebb v\u1edbi nh\u1eefng b\u1ec7nh nh\u00e2n kh\u00e1c c\u0169ng \u0111em l\u1ea1i nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c trong qu\u00e1 tr\u00ecnh ch\u1eefa b\u1ec7nh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng b\u1ec7nh l\u00fd da li\u1ec5u, ng\u01b0\u1eddi b\u1ec7nh c\u00f3 xu h\u01b0\u1edbng t\u1ef1 ti hay t\u1ef1 c\u00f4 l\u1eadp b\u1ea3n th\u00e2n kh\u1ecfi x\u00e3 h\u1ed9i. V\u1ea9y n\u1ebfn l\u00e0 b\u1ec7nh m\u00e3n t\u00ednh, nhi\u1ec1u s\u1ea3n ph\u1ea9m s\u1ebd gi\u1ea3m t\u00e1c d\u1ee5ng sau th\u1eddi gian d\u00e0i \u0111i\u1ec1u tr\u1ecb, ng\u01b0\u1eddi b\u1ec7nh c\u00f3 t\u00e2m l\u00fd s\u1ee3 ph\u1ea3i s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. H\u1ecd lu\u00f4n c\u00f3 nh\u1eefng b\u0103n kho\u0103n: li\u1ec7u t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c bao l\u00e2u? \u0110\u00e2y l\u00e0 ni\u1ec1m hy v\u1ecdng m\u1edbi hay l\u1ea1i gi\u1ed1ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u0169?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi \u201cCoffee Talk\u201d, b\u1ed1n b\u1ec7nh nh\u00e2n v\u1ea9y n\u1ebfn ng\u1ed3i l\u1ea1i v\u1edbi nhau \u0111\u1ec3 chia s\u1ebb v\u1ec1 nhau v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean hy v\u1ecdng cho nh\u1eefng b\u1ec7nh nh\u00e2n kh\u00e1c d\u1ec5 d\u00e0ng quay l\u1ea1i v\u1edbi cu\u1ed9c s\u1ed1ng b\u00ecnh th\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi d\u00e0nh ra cho Sun Pharma l\u00e0 l\u00e0m sao \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf tham gia chi\u1ebfn d\u1ecbch n\u00e0y?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p c\u1ee7a Sun Pharma l\u00e0 ghi h\u00ecnh l\u1ea1i \u0111o\u1ea1n h\u1ed9i tho\u1ea1i tr\u00ean v\u00e0 gi\u1edbi thi\u1ec7u \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o n\u00e0y \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf (HCP), v\u00ec th\u1ea5u hi\u1ec3u b\u1ec7nh nh\u00e2n l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean c\u1ee7a HCP khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u tr\u1ecb.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Cuoc_chien_giua_Dexcom_va_Abbott_trong_thi_truong_thiet_bi_ho_tro_benh_dai_thao_duong\"><\/span><span style=\"color: #017ab7;\">3. Cu\u1ed9c chi\u1ebfn gi\u1eefa Dexcom v\u00e0 Abbott trong th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2678\" aria-describedby=\"caption-attachment-2678\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2678\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/G6-familyshot_2_0.png\" alt=\"Cu\u1ed9c chi\u1ebfn gi\u1eefa Dexcom v\u00e0 Abbott trong th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng\" width=\"448\" height=\"448\" \/><figcaption id=\"caption-attachment-2678\" class=\"wp-caption-text\">Cu\u1ed9c chi\u1ebfn gi\u1eefa Dexcom v\u00e0 Abbott trong th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 v\u00e0 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng lu\u00f4n l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 nhi\u1ec1u h\u00e3ng d\u01b0\u1ee3c quan t\u00e2m. Dexcom v\u00e0 Abbott \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111o \u0111\u01b0\u1eddng huy\u1ebft th\u01b0\u1eddng xuy\u00ean.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi Dexcom, h\u00e3ng d\u01b0\u1ee3c ti\u1ebfp t\u1ee5c b\u1eaft tay v\u1edbi ng\u00f4i sao Nick Jonas trong qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t \u201cStuff to do\u201d. V\u1eabn v\u1edbi h\u00ecnh \u1ea3nh quen thu\u1ed9c \u201cchi\u1ebfn binh c\u1ee7a Dexcom\u201d, nam ngh\u1ec7 s\u0129, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng type 1 t\u1eeb n\u0103m 13 tu\u1ed5i, v\u1eabn c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i trong c\u00e1c sinh ho\u1ea1t c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n v\u1edbi chi\u1ebfc \u0111\u1ed3ng h\u1ed3 Dexcom G6.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi Dexcom, h\u00e3ng d\u01b0\u1ee3c Abbott mu\u1ed1n \u0111em \u0111\u1ebfn nh\u1eefng h\u00ecnh \u1ea3nh th\u00e2n thu\u1ed9c h\u01a1n trong chi\u1ebfn d\u1ecbch \u201cNow You Know\u201d. Cho ra m\u1eaft 3 m\u1eabu qu\u1ea3ng c\u00e1o TV ng\u1eafn 30s, Abbott kh\u1eafc h\u1ecda r\u00f5 n\u00e9t nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng g\u1eb7p ph\u1ea3i nh\u1eefng l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m hay b\u1ed9 m\u00f4n th\u1ec3 d\u1ee5c th\u00edch h\u1ee3p. Thi\u1ebft b\u1ecb FreeStyle Libre xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh gi\u00fap ng\u01b0\u1eddi b\u1ec7nh hi\u1ec3u v\u1ec1 s\u1ef1 gia gi\u1ea3m c\u1ee7a \u0111\u01b0\u1eddng huy\u1ebft tr\u01b0\u1edbc m\u1ecdi ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%9CMaskne%E2%80%9D_noi_so_cua_moi_phu_nu\"><\/span><span style=\"color: #017ab7;\">4. \u201cMaskne\u201d n\u1ed7i s\u1ee3 c\u1ee7a m\u1ed7i ph\u1ee5 n\u1eef<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2679\" aria-describedby=\"caption-attachment-2679\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2679\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/GettyImages-1266822048.jpg\" alt=\"\u201cMaskne\u201d n\u1ed7i s\u1ee3 c\u1ee7a m\u1ed7i ph\u1ee5 n\u1eef\" width=\"448\" height=\"299\" \/><figcaption id=\"caption-attachment-2679\" class=\"wp-caption-text\">\u201cMaskne\u201d n\u1ed7i s\u1ee3 c\u1ee7a m\u1ed7i ph\u1ee5 n\u1eef<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Trong n\u0103m 2020, c\u1ee5m t\u1eeb \u201cmaskne\u201d l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ti\u1ebfng l\u00f3ng th\u00f4ng d\u1ee5ng ch\u1ec9 s\u1ef1 lo l\u1eafng c\u1ee7a ph\u00e1i \u0111\u1eb9p v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 da li\u1ec5u nh\u01b0\u00a0 vi\u1ec7c l\u00ean m\u1ee5n khi ph\u1ea3i \u0111eo kh\u1ea9u trong th\u1eddi gian d\u00e0i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecbnh h\u00e0nh hi\u1ec7n t\u1ea1i c\u1ee7a Google Trends v\u00e0 social listening, h\u00e3ng d\u01b0\u1ee3c Galderma l\u1ea7n \u0111\u1ea7u \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau h\u01a1n 4 n\u0103m gel tr\u1ecb m\u1ee5n Differin \u0111\u01b0\u1ee3c ra m\u1eaft d\u01b0\u1edbi d\u1ea1ng s\u1ea3n ph\u1ea9m OTC, v\u1edbi nhi\u1ec1u n\u1ed7 l\u1ef1c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c multichannel marketing bao g\u1ed3m qu\u1ea3ng c\u00e1o TV, ecommerce, social media hay k\u1ec3 c\u1ea3 app Clear 90 c\u0169ng kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 h\u00e3ng d\u01b0\u1ee3c mong \u0111\u1ee3i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, b\u00e0 June Risser &#8211; VP, general manager of consumer business t\u1ea1i Galderma cho r\u1eb1ng ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh da li\u1ec5u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c c\u0169ng c\u00f3 nh\u1eefng thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong \u0111\u1ecbnh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng nh\u01b0 t\u1eadp trung v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef 20-40 (thu\u1ed9c giai \u0111o\u1ea1n millennial) thay v\u00ec c\u00e1c b\u1ea1n teen v\u1edbi tagline \u201cadvancing dermatology for every skin story\u201d.\u00a0 Hy v\u1ecdng nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c n\u00e0y gi\u00fap h\u00e3ng d\u01b0\u1ee3c n\u1eafm ch\u1eafc c\u01a1 h\u1ed9i chuy\u1ec3n m\u00ecnh v\u1edbi <a href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/\">digital marketing<\/a>!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20a5bd29c2f7000410787' value='6a20a5bd29c2f7000410787'><input type='hidden' id='bg-show-more-text-6a20a5bd29c2f7000410787' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20a5bd29c2f7000410787' value='Show Less'><a id='bg-showmore-action-6a20a5bd29c2f7000410787' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20a5bd29c2f7000410787' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/moderna-s-make-it-yours-vaccine-campaign-taps-local-partners-including-seattle-seahawks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/moderna-s-make-it-yours-vaccine-campaign-taps-local-partners-including-seattle-seahawks<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/coffee-talk-sun-brings-ilumya-patient-stories-to-light-informal-diner-meetups\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/coffee-talk-sun-brings-ilumya-patient-stories-to-light-informal-diner-meetups<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/dexcom-and-abbott-court-same-target-different-styles-new-spots\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/dexcom-and-abbott-court-same-target-different-styles-new-spots<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/galderma-tackles-maskne-one-many-skin-health-concerns-exploding-during-pandemic\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/galderma-tackles-maskne-one-many-skin-health-concerns-exploding-during-pandemic<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><a href=\"https:\/\/www.makeityourvaccine.com\/faqs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.makeityourvaccine.com\/faqs<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng v\u00e0 marketing c\u1ee7a 3 vaccine \u0111\u1ebfn t\u1eeb 3 h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m Moderna, Pfizer, Johnson&amp;Johnson l\u00e0 \u0111i\u1ec3m nh\u1ea5n th\u00fa v\u1ecb cho HEDIMA Buzz th\u00e1ng 8. 1. Chi\u1ebfn d\u1ecbch \u201cMake it Your Vaccine\u201d gi\u00fap vaccine Moderna l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng N\u1ebfu b\u1ea1n \u0111ang \u1edf M\u1ef9 b\u1ea1n s\u1ebd ch\u1ecdn vaccine [&#8230;]\n","protected":false},"author":13,"featured_media":2680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[12,40,53,80,106],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-abbott","tag-dexcom","tag-hedima-buzz","tag-moderna","tag-sun-pharma"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2680"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}