{"id":2662,"date":"2021-09-08T15:49:56","date_gmt":"2021-09-08T08:49:56","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2662"},"modified":"2021-09-08T15:49:56","modified_gmt":"2021-09-08T08:49:56","slug":"cross-channel-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/","title":{"rendered":"B\u1ecf t\u00fai 7 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n cross-channel marketing\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cross-channel marketing l\u00e0 g\u00ec? \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi nhi\u1ec1u d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u00f3 li\u00ean k\u1ebft v\u1edbi nhau. V\u1edbi b\u1ed1i c\u1ea3nh hi\u1ec7n nay, vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i th\u1ee7 l\u00e0 ch\u01b0a \u0111\u1ee7. Ph\u00e2n t\u00edch insight, h\u00e0nh vi, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 m\u1eb7t \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00f9ng HEDIMA b\u1ecf t\u00fai 7 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n cross-channel marketing!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_1_Thiet_lap_chan_dung_khach_hang\" >B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_2_Su_dung_cac_nen_tang_ho_tro_cho_nhau\" >B\u01b0\u1edbc 2: S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 cho nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_3_Tong_hop_du_lieu\" >B\u01b0\u1edbc 3: T\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_4_Chien_luoc_noi_dung_trong_cross-channel_marketing\" >B\u01b0\u1edbc 4: Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung trong cross-channel marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_5_Tan_dung_mang_xa_hoi\" >B\u01b0\u1edbc 5: T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_6_Quang_cao_tren_cac_nen_tang_trong_cross-channel_marketing\" >B\u01b0\u1edbc 6: Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng trong cross-channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/cross-channel-marketing-la-gi\/#Buoc_7_Dau_tu_vao_dich_vu_cham_soc_khach_hang\" >B\u01b0\u1edbc 7:\u00a0 \u0110\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_1_Thiet_lap_chan_dung_khach_hang\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho chi\u1ebfn d\u1ecbch l\u00e0 th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 h\u00ecnh dung nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n c\u00f3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch s\u1edf th\u00edch, h\u00e0nh vi, th\u00f3i quen mua h\u00e0ng, v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Tips: N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1ea1o nh\u1eefng k\u00eanh social media, <\/span><\/i><a style=\"color: #017ab7;\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/\"><i><span style=\"font-weight: 400;\">social listening<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"> s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft. Ngo\u00e0i ra, b\u00e1o c\u00e1o ph\u00e2n t\u00edch insight c\u0169ng l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch.<\/span>\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 \u0111i\u1ec3m \u0111au (pain point) c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi \u0111\u01b0a ra nh\u1eefng gi\u1ea3i thi\u1ebft cho h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n n\u00ean l\u00e0m hai vi\u1ec7c:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Quan s\u00e1t kh\u00e1ch h\u00e0ng: <\/b><\/span><span style=\"font-weight: 400;\">nh\u1eefng b\u00e1o c\u00e1o, s\u1ed1 li\u1ec7u l\u00e0 nh\u1eefng ngu\u1ed3n th\u00f4ng tin r\u1ea5t \u0111\u00e1ng qu\u00fd, nh\u01b0ng \u0111\u1eebng b\u1ecf qu\u00ean vi\u1ec7c quan s\u00e1t kh\u00e1ch h\u00e0ng. H\u00e3y t\u1ef1 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi: h\u1ecd mua h\u00e0ng \u1edf \u0111\u00e2u? H\u1ecd c\u00f3 th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng kh\u00f4ng? H\u1ecd th\u01b0\u1eddng mua online hay t\u1edbi t\u1eadn c\u1eeda h\u00e0ng? H\u00e3y quan s\u00e1t kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe\u00a0 th\u1eadt c\u1ea9n th\u1eadn!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>B\u1ea3n th\u00e2n b\u1ea1n s\u1ebd l\u00e0m g\u00ec?<\/b><\/span><span style=\"font-weight: 400;\"> H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u00ecnh l\u00e0 kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc n\u00e0o tr\u01b0\u1edbc khi mua h\u00e0ng? Khi \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n hi\u1ec3u m\u00ecnh c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf \u0111i\u1ec3m ch\u1ea1m n\u00e0o, \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Su_dung_cac_nen_tang_ho_tro_cho_nhau\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 2: S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 cho nhau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng (channel) ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 n\u00f3i l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t c\u1ee7a cross-channel marketing. V\u00ec m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 d\u00f9ng \u0111a k\u00eanh \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t cho nhau, n\u00ean vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n s\u1ebd kh\u00e1c nhau t\u00f9y v\u00e0o t\u1eebng ng\u00e0nh h\u00e0ng. V\u00ed d\u1ee5: khi kh\u00e1ch h\u00e0ng t\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1ee3i \u00fd cho h\u1ecd check-in apps c\u1ee7a c\u00f4ng ty. Th\u00f4ng th\u01b0\u1eddng, social media c\u00f3 th\u1ec3 d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn website, hay radio c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi b\u1ed9 ph\u1eadn t\u01b0 v\u1ea5n\/apps.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_3_Tong_hop_du_lieu\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: T\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c cross-channel marketing. Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i thu th\u1eadp th\u00f4ng tin, d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng b\u1ea1n \u0111\u00e3 ch\u1ecdn.\u00a0 \u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng th\u00f4ng tin nh\u01b0 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c (engagement) tr\u00ean social media hay l\u01b0\u1ee3ng traffic c\u1ee7a website.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Tips: <\/span><\/i><a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/\"><i><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c data-driven marketing<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p l\u01b0\u1ee3ng th\u00f4ng tin l\u1edbn.\u00a0<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_4_Chien_luoc_noi_dung_trong_cross-channel_marketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung trong cross-channel marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">M\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 h\u00e0nh tr\u00ecnh mua h\u00e0ng kh\u00e1c nhau, v\u00ec v\u1eady h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1eb1ng nh\u1eefng c\u00e1ch kh\u00e1c nhau.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00edch h\u1ee3p. H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 la b\u00e0n cho nh\u1eefng k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5: khi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, email discount \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn l\u00fac n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng di\u1ec5n ra nhanh ch\u00f3ng h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho r\u1eb1ng vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a (personalization) h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu.\u00a0<\/span><\/p>\n<figure id=\"attachment_2663\" aria-describedby=\"caption-attachment-2663\" style=\"width: 464px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2663\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-15.png\" alt=\"C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\" width=\"464\" height=\"512\" \/><figcaption id=\"caption-attachment-2663\" class=\"wp-caption-text\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_5_Tan_dung_mang_xa_hoi\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 5: T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ebf m\u1ea1nh c\u1ee7a cross-channel marketing l\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a social media tr\u00ean c\u1ed9ng \u0111\u1ed3ng. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, LinkedIn, hay Youtube l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n \u0111\u01b0\u1ee3c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp. L\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u1eafng nghe kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua website, nh\u01b0ng social media l\u1ea1i l\u00e0 n\u01a1i gi\u00fap b\u1ea1n thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t. T\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f2n l\u00e0 b\u00e0n \u0111\u1ea1p cho vi\u1ec7c t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_6_Quang_cao_tren_cac_nen_tang_trong_cross-channel_marketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 6: Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng trong cross-channel marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook ads, Linkedin Ads hay Google AdWords kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u1edbi m\u1ebb, nh\u01b0ng hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i v\u1eabn kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c. Ngay c\u1ea3 nh\u1eefng c\u00e1 nh\u00e2n livestream b\u00e1n h\u00e0ng c\u0169ng nh\u1edd \u0111\u1ebfn ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u00a0V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi ng\u00e2n s\u00e1ch chi ra?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c, ngh\u1ec1 nghi\u1ec7p,&#8230; H\u00e3y ch\u1ea1y th\u1eed qu\u1ea3ng c\u00e1o trong m\u1ed9t th\u1eddi gian ng\u1eafn (7 ng\u00e0y) v\u1edbi m\u1ed9t n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 social media c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Trong nh\u1eefng chi\u1ebfn d\u1ecbch l\u00e2u d\u00e0i trong t\u01b0\u01a1ng lai, thu\u1eadt to\u00e1n c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd t\u00ecm \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<figure id=\"attachment_2665\" aria-describedby=\"caption-attachment-2665\" style=\"width: 788px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2665\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/education-social-media-ads.jpg\" alt=\"Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i\" width=\"788\" height=\"443\" \/><figcaption id=\"caption-attachment-2665\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_7_Dau_tu_vao_dich_vu_cham_soc_khach_hang\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 7:\u00a0 \u0110\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o c\u1ee7a Salesforce, 76% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00ecm ra nh\u00e0 cung c\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng k\u00ec v\u1ecdng c\u1ee7a h\u1ecd.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 kh\u00f4ng \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng lu\u00f4n ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u, c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft t\u1ed1t nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh live chat hay chatbot nh\u1eb1m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c \u201ckh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d, nh\u1eefng v\u1ecb kh\u00e1ch quan tr\u1ecdng, lu\u00f4n \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 h\u1ed7 tr\u1ee3 nhi\u1ec7t t\u00ecnh. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 n\u00edu ch\u00e2n h\u1ecd \u1edf l\u1ea1i v\u1edbi nh\u00e3n h\u00e0ng, m\u00e0 c\u00f2n gi\u00fap lan t\u1ecfa h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh (word of mouth), nh\u1eb1m t\u0103ng nh\u1eadn di\u1ec7n v\u00e0 \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c154905b2d4091368391' value='6a3c154905b2d4091368391'><input type='hidden' id='bg-show-more-text-6a3c154905b2d4091368391' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c154905b2d4091368391' value='Show Less'><a id='bg-showmore-action-6a3c154905b2d4091368391' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c154905b2d4091368391' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/?sfdc-redirect=369&amp;_ga=2.132447878.927167628.1576496308-99786993.1568981867\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/?sfdc-redirect=369&amp;_ga=2.132447878.927167628.1576496308-99786993.1568981867<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.smartinsights.com\/online-brand-strategy\/multichannel-strategies\/implement-cross-channel-marketing-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.smartinsights.com\/online-brand-strategy\/multichannel-strategies\/implement-cross-channel-marketing-strategy\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cross-channel marketing l\u00e0 g\u00ec? \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi nhi\u1ec1u d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u00f3 li\u00ean k\u1ebft v\u1edbi nhau. V\u1edbi b\u1ed1i c\u1ea3nh hi\u1ec7n nay, vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i th\u1ee7 l\u00e0 ch\u01b0a \u0111\u1ee7. Ph\u00e2n t\u00edch insight, h\u00e0nh vi, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 m\u1eb7t \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00f9ng HEDIMA b\u1ecf t\u00fai 7 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n cross-channel marketing!<\/p>\n","protected":false},"author":13,"featured_media":2666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34],"class_list":["post-2662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2662"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2666"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}