{"id":2651,"date":"2021-09-08T15:26:20","date_gmt":"2021-09-08T08:26:20","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2651"},"modified":"2021-09-08T15:26:20","modified_gmt":"2021-09-08T08:26:20","slug":"esg-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/esg-la-gi\/","title":{"rendered":"ESG l\u00e0 g\u00ec? C\u01a1 h\u1ed9i v\u00e0ng gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m ghi \u0111i\u1ec3m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D\u00f9 ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m lu\u00f4n ph\u1ea3i tu\u00e2n th\u1ee7 nh\u1eefng quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t v\u1ec1 th\u00f4ng tin, truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n s\u1ee9c kh\u1ecfe cho ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng h\u00e3ng d\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u ch\u01b0a bao gi\u1edd \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng. T\u0103ng chi ph\u00ed thu\u1ed1c, thi\u1ebfu s\u1ef1 minh b\u1ea1ch trong c\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng hay cu\u1ed9c kh\u1ee7ng ho\u1ea3ng opioid t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh ti\u00eau c\u1ef1c kh\u00f4ng mong mu\u1ed1n. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00f3a b\u1ecf \u0111\u1ecbnh ki\u1ebfn \u201cl\u00f2ng tham kh\u00f4ng \u0111\u00e1y c\u1ee7a doanh nghi\u1ec7p\u201d trong l\u00f2ng b\u1ec7nh nh\u00e2n? \u0110\u1ea7u t\u01b0 ESG ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho c\u00e1c doanh nghi\u1ec7p ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#1_Tieu_chuan_ESG_la_gi\" >1. Ti\u00eau chu\u1ea9n ESG l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#2_Xu_huong_dau_tu_ESG_tren_toan_cau\" >2. Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 ESG tr\u00ean to\u00e0n c\u1ea7u<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#21_Yeu_to_moi_truong\" >2.1. Y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#22_Yeu_to_xa_hoi\" >2.2. Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#23_Yeu_to_chinh_tri\" >2.3. Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#3_Co_hoi_vang_giup_cac_hang_duoc_pham_ghi_diem\" >3. C\u01a1 h\u1ed9i v\u00e0ng gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m ghi \u0111i\u1ec3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/esg-la-gi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Tieu_chuan_ESG_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Ti\u00eau chu\u1ea9n ESG l\u00e0 g\u00ec?<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u00eau chu\u1ea9n ESG \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1 ch\u00ednh <span style=\"color: #017ab7;\"><strong>E<\/strong><\/span> &#8211; Environmental (m\u00f4i tr\u01b0\u1eddng), <span style=\"color: #017ab7;\"><strong>S<\/strong><\/span> &#8211; Social (x\u00e3 h\u1ed9i), v\u00e0 <span style=\"color: #017ab7;\"><strong>G<\/strong><\/span> &#8211; Governance (ch\u00ednh tr\u1ecb). Ba y\u1ebfu n\u00e0y th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u1eady \u0111\u1ea7u t\u01b0 ESG s\u1ebd mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi tr\u1ebb ng\u00e0y c\u00e0ng quan t\u00e2m h\u01a1n \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111ang x\u1ea3y ra xung quanh ta t\u1eeb nh\u1eefng \u0111\u1ec1 t\u00e0i \u0111\u01b0\u1ee3c tranh lu\u1eadn nhi\u1ec1u nh\u01b0 c\u00e1ch c\u00e1c qu\u1ed1c gia ph\u1ea3n \u1ee9ng v\u1edbi d\u1ecbch b\u1ec7nh, \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng nh\u01b0 thay \u0111\u1ed5i kh\u00ed h\u1eadu, \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Khi doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 mong mu\u1ed1n thay \u0111\u1ed5i nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u1ee9c nh\u1ed1i c\u1ee7a x\u00e3 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1.\u00a0<\/span><\/i><\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Xu_huong_dau_tu_ESG_tren_toan_cau\"><\/span><span style=\"color: #017ab7;\">2. Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 ESG tr\u00ean to\u00e0n c\u1ea7u<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean b\u00e1o c\u00e1o c\u1ee7a GlobalData (2021) tr\u00ean 434 chuy\u00ean gia trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, khi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra c\u00e2u h\u1ecfi: ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u1ebf gi\u1edbi?<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">43% th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, 31% mu\u1ed1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 26% quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb.<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2653\" aria-describedby=\"caption-attachment-2653\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2653\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-14.png\" alt=\"Y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng hi\u1ec7n \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m\" width=\"512\" height=\"218\" \/><figcaption id=\"caption-attachment-2653\" class=\"wp-caption-text\">Y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng hi\u1ec7n \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"21_Yeu_to_moi_truong\"><\/span><span style=\"color: #017ab7;\">2.1. Y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p lu\u00f4n b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u1eeb nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng R&amp;D, chu\u1ed7i cung \u1ee9ng, v\u1eadn chuy\u1ec3n, nh\u1ea5t l\u00e0 qu\u00e1 tr\u00ecnh x\u1eed l\u00fd ch\u1ea5t th\u1ea3i.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o b\u00e1o c\u00e1o c\u1ee7a Journal of Cleaner Production, ch\u1ea5t th\u1ea3i t\u1eeb ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m cao h\u01a1n 55% so v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e2n s\u1ed1 gi\u00e0 hi\u1ec7n \u0111ang l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c quan t\u00e2m t\u1ea1i c\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n, d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng nhu c\u1ea7u s\u1eed d\u1ee5ng thu\u1ed1c tr\u00ean to\u00e0n c\u1ea7u. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, song song \u0111\u00f3, b\u00e0i to\u00e1n \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng v\u1eabn l\u00e0 c\u00e2u h\u1ecfi l\u1edbn cho c\u00e1c doanh nghi\u1ec7p!<\/span><\/p>\n<p><strong><i>V\u00ed d\u1ee5 gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i:<\/i><\/strong><span style=\"font-weight: 400;\"> Hai h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m GlaxoSmithKline v\u00e0 AstraZeneca \u0111\u01b0a ra nh\u1eefng quy \u0111\u1ecbnh \u0111\u1ea3m b\u1ea3o v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 t\u00ednh trung h\u00f2a carbon, gi\u1ea3m s\u1eed d\u1ee5ng n\u01b0\u1edbc, v\u00e0 x\u00e2y d\u1ef1ng chu\u1ed7i cung \u1ee9ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty nh\u01b0 Biogen, Novartis hay Novo Nordisk \u0111\u01b0a ra nh\u1eefng cam k\u1ebft th\u1ef1c hi\u1ec7n v\u00e0 duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng h\u01a1n.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Yeu_to_xa_hoi\"><\/span><span style=\"color: #017ab7;\">2.2. Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i xoay quanh c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u00e0m sao \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa hai vi\u1ec7c: n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c v\u00e0 l\u1ee3i nhu\u1eadn.\u00a0 C\u00e1c h\u00e3ng d\u01b0\u1ee3c lu\u00f4n b\u1ecb \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c ph\u01b0\u01a1ng di\u1ec7n nh\u01b0 gi\u00e1 th\u00e0nh, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a chu\u1ed7i cung \u1ee9ng v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, con ng\u01b0\u1eddi, v\u00e0 t\u00ednh an to\u00e0n, hay s\u1ef1 ph\u00e1t tri\u1ec3n thu\u1ed1c d\u00e0nh cho c\u00e1c b\u1ec7nh hi\u1ebfm g\u1eb7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng m\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c g\u1eb7p ph\u1ea3i th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh gi\u00e1. Ngo\u00e0i ra, kh\u1ee7ng ho\u1ea3ng opioid c\u0169ng \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a nhi\u1ec1u c\u00f4ng ty.<\/span><\/p>\n<p><strong><i>V\u00ed d\u1ee5 gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i:<\/i><\/strong> <span style=\"font-weight: 400;\">Catalent tuy\u00ean b\u1ed1 t\u1eadp trung ph\u00e1t tri\u1ec3n chu\u1ed7i cung \u1ee9ng v\u00ec c\u1ed9ng \u0111\u1ed3ng hay Pfizer \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi qu\u1ef9 10 n\u0103m ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi 1.25 t\u1ef7 \u0111\u00f4 h\u1ed7 tr\u1ee3 ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em, ng\u01b0\u1eddi nh\u1eadp c\u01b0, v\u00e0 ng\u01b0\u1eddi ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi thi\u00ean tai.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Yeu_to_chinh_tri\"><\/span><span style=\"color: #017ab7;\">2.3. Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c lu\u1eadt l\u1ec7, nh\u1ea5t l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn h\u1ed1i l\u1ed9 lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y b\u1ee9c x\u00fac trong c\u1ed9ng \u0111\u1ed3ng. Tuy ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng quy \u0111\u1ecbnh kh\u1eaft khe h\u01a1n c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c, kh\u00f4ng \u00edt l\u1ea7n c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn v\u01b0\u1edbng v\u00e0o c\u00e1c b\u00ea b\u1ed1i ch\u00ednh tr\u1ecb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng v\u1ee5 b\u00ea b\u1ed1i h\u1ed1i l\u1ed9, vi\u1ec7c li\u00ean t\u1ee5c t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m thu\u1ed1c\u00a0 hay nh\u1eefng gian l\u1eadn trong kh\u00e2u k\u1ebf to\u00e1n \u0111\u00e3 l\u00e0m \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 l\u00f2ng tin c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m. D\u00f9 r\u1eb1ng, tr\u01b0\u1edbc \u0111\u00f3, h\u1ecd \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t vai tr\u00f2 c\u1ee7a m\u00ecnh.\u00a0<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Co_hoi_vang_giup_cac_hang_duoc_pham_ghi_diem\"><\/span><span style=\"color: #017ab7;\">3. C\u01a1 h\u1ed9i v\u00e0ng gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m ghi \u0111i\u1ec3m<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u00ean, nh\u1eefng d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o ESG h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a x\u00e3 h\u1ed9i lu\u00f4n l\u00e0 c\u00e1ch th\u1ee9c t\u1ed1t nh\u1ea5t \u0111\u1ec3 ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u00e1i nh\u00ecn thi\u1ec7n c\u1ea3m h\u01a1n v\u1edbi doanh nghi\u1ec7p khi h\u1ecd ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i &#8211; B\u00e1o c\u00e1o PwC (cu\u1ed1i n\u0103m 2020).<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a PwC, trong 16 th\u00e1ng qua c\u00e1c 32 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft: v\u1edbi h\u01a1n 51 t\u1ef7 \u0111\u00f4, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i (77%), ch\u1ec9 12% \u0111\u1ea7u t\u01b0 v\u00e0o c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, v\u00e0 11% \u0111\u1ea7u t\u01b0 v\u00e0o y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, b\u00e0 Trine Trine Tsouderos, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u PwC Health Research Institute cho r\u1eb1ng: c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh nhi\u1ec1u kho\u1ea3ng \u0111\u1ea7u t\u01b0 cho m\u00f4i tr\u01b0\u1eddng v\u00e0 ch\u00ednh tr\u1ecb m\u00e0 kh\u00f4ng c\u00f4ng b\u1ed1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, b\u00e1o c\u00e1o c\u00f2n n\u00eau ra m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00ean ch\u00fa tr\u1ecdng gi\u1ea3i quy\u1ebft ch\u00ednh l\u00e0 s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng, \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh th\u00f4ng qua s\u1ef1 thi\u1ebfu b\u00ecnh \u0111\u1eb3ng trong ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i c\u00e1c qu\u1ed1c gia m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cC\u00e1c thu\u1ed1c \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong \u00edt nh\u1ea5t 10 n\u0103m t\u1edbi, v\u1eady c\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00ean ngh\u0129 \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng trong t\u01b0\u01a1ng lai g\u1ea7n\u201d &#8211; Trine Trine Tsouderos.<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2655\" aria-describedby=\"caption-attachment-2655\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2655\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/FP_Grant_announcement_3BL_image.jpg\" alt=\"Qu\u1ef9 t\u1eeb thi\u1ec7n c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Pfizer gi\u00fap nhi\u1ec1u ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n trong x\u00e3 h\u1ed9i\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-2655\" class=\"wp-caption-text\">Qu\u1ef9 t\u1eeb thi\u1ec7n c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Pfizer gi\u00fap nhi\u1ec1u ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n trong x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00ean t\u1eadn d\u1ee5ng th\u1eddi c\u01a1 khi c\u1ea3 th\u1ebf gi\u1edbi \u0111\u1ec1u \u0111\u1ed5 d\u1ed3n \u00e1nh nh\u00ecn v\u00e0o n\u1ec1n c\u00f4ng nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u1ea7u t\u01b0 ESG l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng trong c\u1ed9ng \u0111\u1ed3ng. Kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, nh\u1eefng kho\u1ea3ng \u0111\u1ea7u t\u01b0 gi\u00e1 tr\u1ecb n\u00e0y c\u00f2n gi\u00fap x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n. Trong <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m<\/a>, marketer c\u0169ng n\u00ean x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh ri\u00eang cho c\u00e1c v\u1ea5n \u0111\u1ec1 ESG \u0111\u00e3 t\u0103ng s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c26d9e7be40052672831' value='6a3c26d9e7be40052672831'><input type='hidden' id='bg-show-more-text-6a3c26d9e7be40052672831' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c26d9e7be40052672831' value='Show Less'><a id='bg-showmore-action-6a3c26d9e7be40052672831' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c26d9e7be40052672831' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.pharmaceutical-technology.com\/comment\/pharmaceutical-industry-environmental-issues\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.pharmaceutical-technology.com\/comment\/pharmaceutical-industry-environmental-issues\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/pharma-esg-efforts-overwhelmingly-skew-social-while-environment-and-governance-come-up\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/pharma-esg-efforts-overwhelmingly-skew-social-while-environment-and-governance-come-up<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00f3a b\u1ecf \u0111\u1ecbnh ki\u1ebfn \u201cl\u00f2ng tham kh\u00f4ng \u0111\u00e1y c\u1ee7a doanh nghi\u1ec7p\u201d trong l\u00f2ng b\u1ec7nh nh\u00e2n? \u0110\u1ea7u t\u01b0 ESG ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho c\u00e1c doanh nghi\u1ec7p ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n","protected":false},"author":13,"featured_media":2658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34,46],"class_list":["post-2651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing","tag-dau-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2651"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2658"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}