{"id":2645,"date":"2021-09-08T15:15:43","date_gmt":"2021-09-08T08:15:43","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2645"},"modified":"2021-09-08T15:15:43","modified_gmt":"2021-09-08T08:15:43","slug":"social-listening-co-y-nghia-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/","title":{"rendered":"Social listening l\u00e0 g\u00ec v\u00e0 c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p?\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng t\u1ea3i v\u00e0 chia s\u1ebb l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 v\u00e0 n\u00e1o nhi\u1ec7t tr\u00ean kh\u1eafp c\u00e1c trang m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media), social listening cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u v\u1ec1 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n quan tr\u1ecdng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng insight \u0111\u1eaft gi\u00e1.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Social_listening_la_gi\" >Social listening l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Loi_ich_cua_social_listening\" >L\u1ee3i \u00edch c\u1ee7a social listening<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Tuong_tac_voi_khach_hang\" >T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Quan_ly_khung_hoang_truyen_thong\" >Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Tham_do_doi_thu_canh_tranh\" >Th\u0103m d\u00f2 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Tim_paint_point\" >T\u00ecm paint point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Tim_ra_khach_hang_tiem_nang_moi\" >T\u00ecm ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Xac_dinh_nhung_influencer_va_nhung_nguoi_yeu_thich_thuong_hieu\" >X\u00e1c \u0111\u1ecbnh nh\u1eefng influencer v\u00e0 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Nhung_chi_so_nao_can_theo_doi_khi_su_dung_social_listening\" >Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o c\u1ea7n theo d\u00f5i khi s\u1eed d\u1ee5ng social listening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/social-listening-co-y-nghia-nhu-the-nao\/#Ai_co_the_su_dung_social_listening\" >Ai c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng social listening?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Social_listening_la_gi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Social listening l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social listening, hay c\u00f2n g\u1ecdi l\u00e0 \u201cl\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u201d, l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb n\u1ec1n t\u1ea3ng social media v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. Ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t l\u0129nh v\u1ef1c ng\u00e0nh h\u00e0ng, m\u1ed9t d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m hay b\u1ea5t c\u1ee9 kh\u00eda c\u1ea1nh n\u00e0o m\u00e0 c\u00f4ng ty\/doanh nghi\u1ec7p mu\u1ed1n nghi\u00ean c\u1ee9u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ecm ra xu h\u01b0\u1edbng c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy tr\u00ecnh kh\u00e1c bao g\u1ed3m c\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng, marketing. Social listening l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh g\u1ed3m 2 b\u01b0\u1edbc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1:<\/span><\/i><span style=\"font-weight: 400;\"> Theo d\u00f5i c\u00e1c k\u00eanh social media \u0111\u1ec3 bi\u1ebft \u201cc\u1ed9ng \u0111\u1ed3ng m\u1ea1ng\u201d \u0111ang n\u00f3i g\u00ec th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn c\u00f4ng ty\/doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: <\/span><\/i><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a v\u00e0o h\u00e0nh \u0111\u1ed9ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch ph\u1ea3n h\u1ed3i khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ho\u1eb7c thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Qua th\u1eddi gian, c\u00e1ch th\u1ee9c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng thay \u0111\u1ed5i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 lu\u00f4n c\u1ed1 g\u1eafng \u0111\u00e1nh gi\u00e1 \u00fd ki\u1ebfn c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c nh\u01b0 kh\u1ea3o s\u00e1t Survey t\u1eeb h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m n\u0103m tr\u01b0\u1edbc. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a khoa h\u1ecdc &#8211; c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 v\u00e0 \u0111ang b\u00e0n lu\u1eadn v\u1ec1 h\u00e0ng t\u1ef7 ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau tr\u00ean Internet, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cAnd if you listen to them you can soon improve all those niggly things which turns an average company into an exceptional company.\u201d &#8211; Richard Branson<\/span><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_social_listening\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">L\u1ee3i \u00edch c\u1ee7a social listening<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Tuong_tac_voi_khach_hang\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2652 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/Downloader.la-61386f6b1ddbb-600x400.jpg\" alt=\"social listening\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social listening cho ph\u00e9p c\u00f4ng ty\/doanh nghi\u1ec7p ti\u1ebfp x\u00fac v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 tham gia c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n online, ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u00ecm c\u00e1c xu h\u01b0\u1edbng m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch l\u01b0\u1ee3ng l\u1edbn c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn, social listening \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a c\u00f4ng ty\/doanh nghi\u1ec7p v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng v\u00e0 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quan_ly_khung_hoang_truyen_thong\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><i><span style=\"font-weight: 400;\">S\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e0 t\u1ed1t &#8211; nh\u01b0ng ch\u1ec9 khi n\u00f3 \u0111i k\u00e8m v\u1edbi ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110\u00f4i khi, c\u00f3 nh\u1eefng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng khi\u1ebfn danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p b\u1ecb s\u1ee5p \u0111\u1ed5 ho\u00e0n to\u00e0n. D\u1ef1a v\u00e0o vi\u1ec7c theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f4ng ty\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi c\u00e1c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc khi n\u00f3 v\u01b0\u1ee3t qu\u00e1 t\u1ea7m ki\u1ec3m so\u00e1t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ea3m x\u00fac \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (social media sentiment score) l\u00e0 th\u1ef1c s\u1ef1 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty\/doanh nghi\u1ec7p. N\u1ebfu ch\u1ec9 s\u1ed1 n\u00e0y gi\u1ea3m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng, t\u00edch c\u1ef1c v\u00e0 ki\u1ec3m so\u00e1t m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tham_do_doi_thu_canh_tranh\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Th\u0103m d\u00f2 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi l\u00ean b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c Marketing hay \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch th\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 lu\u00f4n th\u0103m d\u00f2 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c \u0111\u1ed1i th\u1ee7 \u0111\u00e3 tung ra s\u1ea3n ph\u1ea9m m\u1edbi hay chi\u1ebfn d\u1ecbch marketing \u0111ang di\u1ec5n ra c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng. N\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u00e0y, c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1edbp l\u1ea5y th\u1eddi c\u01a1 hay l\u00ean c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp theo \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tim_paint_point\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u00ecm paint point<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh ng\u00e0nh h\u00e0ng li\u00ean quan, c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p s\u1ebd kh\u00e1m ph\u00e1 ra c\u00e1c paint point m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Khi \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/quy tr\u00ecnh marketing.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved &#8211; Lyfe Marketing, 2018.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p h\u1ed7 tr\u1ee3 online t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. B\u1eb1ng social listening v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u00fd \u0111\u1ec3 kh\u1eafc ph\u1ee5c m\u1ecdi v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i ngay l\u1eadp t\u1ee9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1eeb x\u1ea5u th\u00e0nh t\u1ed1t.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tim_ra_khach_hang_tiem_nang_moi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u00ecm ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social listening c\u0169ng cho ph\u00e9p b\u1ea1n theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a v\u00e0 l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp, hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ng\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, kh\u00e1m ph\u00e1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u1ec3 xem h\u1ecd \u0111ang n\u00f3i g\u00ec. B\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn, t\u1ea1o k\u1ebft n\u1ed1i v\u00e0 chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch m\u00e0 h\u1ecd quan t\u00e2m, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u s\u1eafc trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_nhung_influencer_va_nhung_nguoi_yeu_thich_thuong_hieu\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">X\u00e1c \u0111\u1ecbnh nh\u1eefng influencer v\u00e0 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd cho c\u00f4ng ty\/doanh nghi\u1ec7p nh\u1eadn bi\u1ebft c\u00e1c influencer kh\u00e1c nhau v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u1eebng ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c li\u00ean quan. Nh\u1eefng influencer n\u00e0y v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2654 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/Downloader.la-613870c082b44-600x400.jpg\" alt=\"social listening\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p c\u0169ng s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 y\u00eau th\u00edch c\u1ee7a h\u1ecd tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1eb1ng vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ed9i dung m\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y quan t\u00e2m, c\u00f4ng ty\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhung_chi_so_nao_can_theo_doi_khi_su_dung_social_listening\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o c\u1ea7n theo d\u00f5i khi s\u1eed d\u1ee5ng social listening<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Share of voice<\/i><\/b><span style=\"font-weight: 400;\">: theo d\u00f5i c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, tham chi\u1ebfu v\u1edbi doanh nghi\u1ec7p v\u00e0 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u00e0 h\u1ecd s\u1edf h\u1eefu ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong ng\u00e0nh.\u00a0<\/span><\/p>\n<p><b><i>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (Engagement rate):<\/i><\/b><span style=\"font-weight: 400;\"> T\u01b0\u01a1ng t\u00e1c bao g\u1ed3m nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n tr\u00ean social media bao g\u1ed3m th\u00edch, chia s\u1ebb, tin nh\u1eafn, nh\u1eadn x\u00e9t v\u00e0 theo d\u00f5i. Trong ph\u1ea7n n\u00e0y, c\u00f4ng ty\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c thay \u0111\u1ed5i theo th\u1eddi gian, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 xu h\u01b0\u1edbng t\u0103ng\/gi\u1ea3m c\u1ee7a c\u00e1c l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c theo d\u00f5i ch\u1eb7t ch\u1ebd v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f3 l\u1ee3i gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1eddi d\u00f9ng c\u00e0ng tham gia nhi\u1ec1u, doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><b><i>Ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac (Sentiment analysis):<\/i><\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 xem m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c hay trung l\u1eadp). Ph\u00e2n t\u00edch s\u1ef1 thay \u0111\u1ed5i ch\u1ec9 s\u1ed1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra s\u1ef1 thay \u0111\u1ed5i trong trong th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u1ebfu ch\u1ec9 s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng, c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang \u1edf chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c, ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111ang l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b><i>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate): <\/i><\/b><span style=\"font-weight: 400;\">Social listening l\u00e0 r\u1ea5t quan tr\u1ecdng n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh. B\u1eb1ng c\u00e1ch hi\u1ec3u nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua social listening, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u n\u00e0y. Khi \u0111\u00f3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 gi\u00fap doanh nghi\u1ec7p ph\u1ea7n n\u00e0o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web, doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u00e3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ai_co_the_su_dung_social_listening\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Ai c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng social listening?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi gi\u1edd \u0111\u00e2y trao \u0111\u1ed5i v\u1ec1 m\u1ecdi th\u1ee9 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty\/doanh nghi\u1ec7p \u1edf b\u1ea5t k\u1ec3 ng\u00e0nh h\u00e0ng hay l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng social listening.\u00a0<\/span><\/p>\n<p><b><i>V\u1edbi m\u00f4 h\u00ecnh B2C.<\/i><\/b><span style=\"font-weight: 400;\"> N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty B2C th\u00ec \u0111\u00e2y l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 nghe kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Social listening gi\u00fap xem s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn nhi\u1ec1u nh\u1ea5t, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd. Kh\u00f4ng ch\u1ec9 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng nghi\u00ean c\u1ee9u cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh. C\u00f3 th\u1ec3 b\u1ea1n \u0111ang mu\u1ed1n m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 th\u1eadm ch\u00ed xem li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi hay kh\u00f4ng.<\/span><\/p>\n<p><b><i>V\u1edbi m\u00f4 h\u00ecnh B2B. <\/i><\/b><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty B2B, social listening c\u0169ng c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1t cho vi\u1ec7c so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1ea1n c\u00f3 th\u1ec3 xem ai trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh c\u00f3 Share of Voice l\u1edbn nh\u1ea5t ho\u1eb7c theo d\u00f5i nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd. Nh\u01b0ng quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<p><b><i>T\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n. <\/i><\/b><span style=\"font-weight: 400;\">C\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p social listening \u0111\u1ec3 xem x\u00e9t c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng n\u1ed9i dung n\u00e2ng cao s\u1ef1 \u0111\u1ed3ng c\u1ea3m, mang l\u1ea1i c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n cho x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n<p><b><i>Ch\u00ednh quy\u1ec1n, c\u01a1 quan ch\u00ednh ph\u1ee7. <\/i><\/b><span style=\"font-weight: 400;\">Ngay c\u1ea3 c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng social listening. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch t\u1eeb t\u00ecm hi\u1ec3u nh\u00e2n kh\u1ea9u h\u1ecdc, nh\u1eadn \u0111\u01a1n khi\u1ebfu n\u1ea1i v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c ch\u00ednh s\u00e1ch ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng social listening \u0111\u1ec3 xem m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n c\u1ee7a th\u00f4ng \u0111i\u1ec7p, ai \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 h\u1ecd ngh\u0129 g\u00ec v\u1ec1 n\u00f3. T\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, cMetric \u0111\u00e3 \u1ee9ng d\u1ee5ng social listening \u0111\u1ec3 h\u1ed7 tr\u1ee3 T\u1ed5 Th\u00f4ng tin \u0110\u00e1p \u1ee9ng nhanh tr\u1ef1c thu\u1ed9c Ban Ch\u1ec9 \u0111\u1ea1o Qu\u1ed1c gia Ph\u00f2ng ch\u1ed1ng d\u1ecbch COVID-19. Ngo\u00e0i h\u1ed7 tr\u1ee3 c\u00f4ng t\u00e1c truy v\u1ebft v\u00e0 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ea3o lu\u1eadn v\u1ec1 d\u1ecbch b\u1ec7nh, cMetric c\u00f2n g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng dashboard th\u00f4ng tin COVID-19, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c d\u1eef li\u1ec7u v\u1ec1 d\u1ecbch b\u1ec7nh tr\u00ean th\u1ebf gi\u1edbi c\u0169ng nh\u01b0 \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c17e8a16b20039926022' value='6a3c17e8a16b20039926022'><input type='hidden' id='bg-show-more-text-6a3c17e8a16b20039926022' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c17e8a16b20039926022' value='Show Less'><a id='bg-showmore-action-6a3c17e8a16b20039926022' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c17e8a16b20039926022' >\n<p><a href=\"https:\/\/www.business2community.com\/social-media\/what-is-social-listening-and-why-is-it-important-02146676\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.business2community.com\/social-media\/what-is-social-listening-and-why-is-it-important-02146676<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.qualtrics.com\/blog\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.qualtrics.com\/blog\/social-listening\/<\/span><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng t\u1ea3i v\u00e0 chia s\u1ebb l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 v\u00e0 n\u00e1o nhi\u1ec7t tr\u00ean kh\u1eafp c\u00e1c trang m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media), social listening cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u v\u1ec1 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n quan tr\u1ecdng, t\u1eeb \u0111\u00f3 [&#8230;]\n","protected":false},"author":13,"featured_media":2649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34,102],"class_list":["post-2645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2645"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2649"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}